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social media
(245 results)-
White Papers
Social networking malware
Feb 2012
When sharing is not caring Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their...
Provided by GFI Software
-
White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
-
White Papers
Whitepaper: Building Enterprise Social Communities with Drupal
Jun 2011
Network of people Innovations in consumer social web services create both opportunity and risk for your enterprise. Your customers and employees are increasingly gathering in online communities of...
Provided by Acquia
-
Webcasts
Leveraging Social Media as a Support Channel
Mar 2010
Watch this on-demand webinar to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for...
Provided by Citrix Online
-
White Papers
Video Whitepaper: It's All About the Salesperson - Taking Advantage of Web 2.0
Jan 2010
Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that...
Provided by Oracle
-
White Papers
Using Social Media To Grow Your Business
Aug 2009
There's a good reason why social media is the hottest buzzword on every business owner's lips these days. For smart small business owners, using social media correctly is a great way to build the...
Provided by Bank of America
-
White Papers
Proximity To Consumer Affects Value Creation
Jan 2008
Radio destroys the most value, while online social networks generate the most for shareholders. It seems that the channels that bring consumers closer and put them in control are those with the...
Provided by IESE School Of Business
-
White Papers
Movie Advertising And The Stock Market Valuation Of Studios: A Case of Great Expectations?
Jan 2008
Product innovation is the key revenue driver in the motion picture industry. Since major studios typically launch fewer than twenty movies per year, the financial performance of a single release...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Blogs Can Help Predict Product Sales
Sep 2009
While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes. In a new study, "Marketing Activity,...
Provided by University of Michigan (Ross)
-
White Papers
A Comparison Of The Effects Of Transmitter Activity And Connectivity On The Diffusion Of Information Over Online Social Networks
Apr 2010
This paper examines how observable and measurable characteristics of the people who originally transmit information in online social networks affect how far that information spreads. Two...
Provided by INSEAD
-
White Papers
Mood Matching: The Importance Of Fit Between Moods Elicited By TV Programs And Commercials
Jan 2009
The authors examine the effects of moods elicited by broadcast and print media content on people's responses to embedded advertisements that elicit positive or negative moods. Previous research...
Provided by INSEAD
-
White Papers
Stochastic Revenue Management Models For Media Broadcasting
Jul 2007
An important challenge by media broadcasting companies is how to allocate limited advertising space between upfront contracts and the spot market, in order to maximize profits and meet contractual...
Provided by INSEAD
-
White Papers
Social Media Made Easy
May 2010
Nothing's ever easy, right? Wrong. There are ways to ease into social media without it taking up your entire business life. If you've created a Facebook fan page, update it with something once a...
Provided by American Management Association
-
White Papers
How Not To Ruin Social Media For Your Brand
May 2010
Social media is experiencing exponential growth and it seems that everyone, from managers, executives, CEOs to companies, have a social media presence. One might be wondering if it's time the...
Provided by American Management Association
-
White Papers
How One Business Used Facebook To Break Away From The Pack
Jul 2010
First is that, it is simply not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with...
Provided by American Express
-
White Papers
3 Social Media F-Words (And 3 Companies That Use Them)
Jul 2010
Social platforms give companies the ability to connect with an enormous number of would-be customers. But what's the use in amassing followers or friends or whatever if you aren't talking to...
Provided by American Express
-
White Papers
4 Key Trends For Marketing In Real-Time
Jun 2010
With the proliferation of smartphones and other mobile devices, customers are finding and exchanging information in more channels than before. For business owners, this can mean a range of...
Provided by American Express
-
White Papers
5 Elements To Humanize Your Web Presence
Jun 2010
The social web isn't just a checkbox. It's a set of rich tools that can boost your business's sales effectiveness, and reduce your churn. When used with good intentions in mind, the social web is...
Provided by American Express
-
White Papers
5 Incredibly Useful Research Tools Your Competitors Don't Know About
Jun 2010
Optimizing web content for the keywords and phrases that your prospects actually use to search is standard operating procedure for anyone wanting to draw search traffic. Every SEO expert will...
Provided by American Express
-
White Papers
Build A Strong Core
May 2010
Your client and prospect list, your database, is the base of everything. If you don't know who your customers are, who your next customers will be, then that's where you start. When I say...
Provided by American Express
-
White Papers
Do You Suffer From Social Media Remorse?
May 2010
For small business owners, social media can be an awesome way to humanize your business, to give your company a human face and a personality, and directly connect with customers or prospects, and...
Provided by American Express
-
White Papers
Why Your Small Business Needs Social Media Geeks As Customers
May 2010
There is a generally accepted statistic in the online world that points to an average of about 1 percent of any population will be active content creators, 9 percent will be participants and the...
Provided by American Express
-
White Papers
Start Somewhere With Social Media
May 2010
You've heard lots about it. Twitter and Facebook and you've gotta get on there, and something huge will happen, and, and... so then what? There's so much hype and so many people skipping a few...
Provided by American Express
-
White Papers
7 Essential Social Media Instincts Small Businesses Should Learn
May 2010
The first and most important instinct to develop when it comes to social media can be surprisingly difficult for some, and that is to speak, write, and share content in your own real voice. This...
Provided by American Express
-
White Papers
A Lobsterman's Guide To Sales Leads
Apr 2010
The people using social networks like Facebook and Twitter and even LinkedIn aren't there for your plucking (no, not even LinkedIn). Your prospective customer is someone who could benefit from...
Provided by American Express
-
White Papers
The Social Media Side Order
Apr 2010
What do you do when you're not sure if social media is appropriate for your business? You're too aware to ignore the buzz, but you're not sure that social media should be the entrée; you need a...
Provided by American Express
-
White Papers
Battling Bad Press In The Social Media Arena
Mar 2010
Social media also has a dark side - negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers...
Provided by American Express
-
White Papers
Why You Aren't Getting New Business Referrals
Mar 2010
Are you basking in referrals for new business? Do your customers tell others how much they love you, all the time, with a nearly embarrassing outpour of enthusiasm? Doth your sales funnel...
Provided by American Express
-
White Papers
Sharpening Your Marketing Axe
Mar 2010
It is no wonder that marketing can make or break a business. What often puzzles is how many businesses don't do it on a daily basis or they don't try new approaches and take risks with their...
Provided by American Express
-
White Papers
Quick Customer Touchpoints
Mar 2010
One reason companies aren't so keen on using social media tools for their business is that they seem to take up even more time that you don't have. Without knowing what you spend your time doing...
Provided by American Express
-
White Papers
7 Insanely Useful Ways To Search Twitter For Marketing
Mar 2010
As a marketing tool Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn't apply to your objectives and focus on the stuff that matters. The basic...
Provided by American Express
-
White Papers
The New Rules Of Marketing
Feb 2010
Marketing your product or service used to mean putting your message out to everyone. Now, it means being more selective, both in the ways you choose to reach your target audience, and in what...
Provided by American Express
-
White Papers
8 Affordable & Effective Ways To Advertise Online
Feb 2010
Small business owners are all too often also their own Presidents and CEOs, CMOs, CFOs, middle managers, administrative assistants, janitors and night watchmen. No job is too lofty or too lowly....
Provided by American Express
-
White Papers
How To Make A Great Facebook Fan Page (And Get More Fans)
Feb 2010
Tapping into the massive audience on Facebook is a huge opportunity for any company - which is why thousands of businesses have created fan pages. Unfortunately, not all of them appear to know...
Provided by American Express
-
White Papers
5 Ways That Sales People Can Benefit From Using Social Media
Feb 2010
Most people refer to this social media thing as social media marketing - implying that the use of these new tools and tactics is primarily the domain of the marketing department. The author says...
Provided by American Express
-
White Papers
"Mommy, Where Does Content Come From?" 11 Easy Ways To Create Great Stuff
Jan 2010
Creating great content is increasingly a cornerstone to lead generation and lead nurturing. In other words, it's key to attracting new customers and to deepening relationships with existing ones....
Provided by American Express
-
White Papers
The 5 Most Innovative New Online Business Models In 2010
Jan 2010
As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social...
Provided by American Express
-
White Papers
6 Ways To Get People To Believe You Online
Jan 2010
The web isn't always the easiest place to create trusted relationships. After all, the personal cues that one might use when meeting someone face to face don't apply. You never know who may be...
Provided by American Express
-
White Papers
Top 10 Trends In 2010
Jan 2010
The state of the economy is such that, as all have painfully noticed, people are spending less. This new frugality will continue to impact the business throughout the year and must be taken into...
Provided by American Express
-
White Papers
How To Market Today
Jan 2010
Traditionally, direct mail has been considered successful if it creates a 4% response rate or so. But even to get that, you have to buy lists, pay for postage and packaging, etc. E-mail marketing...
Provided by American Express
-
White Papers
Social networking malware
Feb 2012
When sharing is not caring Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their...
Provided by GFI Software
-
White Papers
Competing For Customers In A Social Network
Aug 2006
There are many situations in which a customer's proclivity to buy the product of any firm depends not only on the classical attributes of the product such as its price and quality, but also on who...
Provided by Yale University
-
White Papers
Whitepaper: Building Enterprise Social Communities with Drupal
Jun 2011
Network of people Innovations in consumer social web services create both opportunity and risk for your enterprise. Your customers and employees are increasingly gathering in online communities of...
Provided by Acquia
-
White Papers
Monetary Policy In The Media
Sep 2006
Media coverage of monetary policy actions is a central channel of a central bank's communication with the wider public, and thus an important factor for its credibility and policy effectiveness....
Provided by European Central Bank
-
White Papers
Spread Of Hoax In Social Media
May 2011
The authors discuss the way of hoax spreading as gossip and rumor throughout the social media, i.e.: Twitter, by observing an empirical case in Indonesia. They discuss the spreading factor of the...
Provided by Munich Personal Repec Archive
-
White Papers
Srinivasan Talks Social Media Effects And Online Reviews
Mar 2011
Being a professor in the business school is fun, said Raji Srinivasan, associate professor of marketing at McCombs. "You get to spend time with the future of the world." Srinivasan gave a paper...
Provided by University of Texas at Austin (McCombs)
-
White Papers
Mass Media Research
Jul 2009
Mass media are define as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the...
Provided by German Data Forum (RatSWD)
-
Webcasts
Business Answers: The Value Of Your Company & Limiting Social Media
Dec 2010
In this webcast the authors answer the viewer questions about determining the value of the company and how much social media interaction might be too much for your customers.
Provided by American Express Company
-
Webcasts
Build Better Business Through Social Media
Feb 2011
The author one who expert in the Social Media offers advice on how to make the most of tools like Facebook and Twitter to better engage and form meaningful relationships with your customers.
Provided by American Express Company
-
Case Studies
Canadian Cable Operator Delivers Cable Television,Telecommunications, & Media Services To Over One Million Canadians
Apr 2010
Comprehensive training and certification are essential in ensuring that CCO's networking professionals have the skills necessary to deliver and manage the latest in innovative high-speed...
-
Webcasts
Tools of Engagement: Presenting and Training in a World of Social Media
Apr 2010
Watch this on-demand webinar with social media expert Tom Bunzel and discover how you can employ the new Internet tools to strengthen your e-learning and presentation initiatives.
Provided by Citrix Online
-
White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
-
White Papers
Does Mass Media Fuel, And Easy Credit Facilitate, Impulse Buys?
Oct 2008
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating...
Provided by ELINKEINOELÄMÄN TUTKIMUSLAITOS
-
Webcasts
Global Media
Apr 2009
Just as digital technology has expanded the means of producing media, so has it increased the geographic range new media may travel. Locally generated content can zip around the world in a...
Provided by Massachusetts Institute of Technology
-
Webcasts
Media In Transition 6: Summary Perspectives
Apr 2009
At the end of the three-day Media in Transition conference, panelists swap impressions and reactions, offering some notional themes for future symposia. The next conference might wish to "Mobilize...
Provided by Massachusetts Institute of Technology
-
White Papers
Targeting In Advertising Markets: Implications For Offline Vs. Online Media
Mar 2010
The authors develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has a different consumer segment for its product, and each medium has a...
Provided by Yale University
-
Webcasts
Communications In Slow-Moving Crises
Nov 2010
What's a journalist to do when a major story must be coaxed reluctantly into public view, or emerges on what seems like a geological time scale? These panelists discuss how to approach slowly...
Provided by Massachusetts Institute of Technology
-
White Papers
New Media Experiences: Dealing With The Game Changer
Sep 2010
Over the last one decade, revolution in communication technology has triggered a communication revolution. The new media has brought new paradigms of communication and has become a game changer....
Provided by Vikalpa
-
White Papers
Social Media For your Community Bank
Nov 2010
Web 2.0 Applications and Online tools are growing by leaps and bounds. Social Media isn't just a term anymore, it is a movement. How we communicate is changing. Business and News updates in...
Provided by SBS
-
White Papers
Filling The Void: Leveraging Mobile Technology And Social Media At Times Of Crisis
Feb 2011
2010 was arguably one of the most challenging travel operating environments we have seen within the course of a decade which has had its share of significant events impacting travel. Although as...
Provided by conTgo
-
White Papers
Six Techniques For Creating Culture Through Online Moderation
Sep 2008
More and more companies are developing online social tools and activities as a way to better connect with their customers, find new customers, and even provide a platform for connection between...
Provided by emoderation
-
White Papers
Crisis Planning And Management For Social Media
Jan 2011
With social media now part of the vast majority of marketing and communications campaigns, eModeration and Carrot Communications have combined their expertise in community management and digital...
Provided by emoderation
-
White Papers
The New Communication Tools For Economic Developers: A Practical Guide To Social Media, Blogs And Email Campaigns
Sep 2009
Gone are the days of shot gunning thousands of brochures out into the abyss and wondering if they landed in the recycling box. Now it's about targeted electronic efforts that tell you exactly...
Provided by EDAC
-
White Papers
Software Review The Role Of Social Networks In Marketing
Dec 2008
Social network analysis is not new, but its business application in marketing is a relatively new area. This paper describes what social network analysis is and how it is being applied to solving...
Provided by Palgrave Macmillan
-
White Papers
The Future Of Social Marketing
Jan 2010
Tellingly, in the 2010s, the attention of public sector agencies, nongovernment organizations, and the private sector is increasingly drawn to the potential of social marketing. Social marketing...
Provided by Asian Development Bank
-
White Papers
Social Media Wants You
Oct 2008
Understanding how your customers are engaging with you on the Web, first and foremost, requires an understanding of their Internet use behaviors. According to the author, there are five stages of...
Provided by CRM Media
-
White Papers
Social Media: The Five-Year Forecast
Apr 2009
Younger generations that grew up with social networking (particularly Generation Y) will certainly lead the way to push adoption, Owyang says, but as this population enters the work force, its...
Provided by CRM Media
-
White Papers
Web Analytics Meets Social Media
Apr 2009
Whether companies like it or not, they're a part of the social media mayhem. As long as your customers and competitors are on there, you're there. The decision companies have to make, of course,...
Provided by CRM Media
-
White Papers
The 6 Hidden Dangers Of Social Media
Aug 2010
Social media guidelines are a good start to making social an enterprise-wide goal. However, make sure your employees know and respect the guidelines before they act. IBM, for instance, has a...
Provided by CRM Media
-
White Papers
The 5 Ms Of Social Insight
Aug 2010
Given the rise in companies exploring social interactions with customers, Altimeter Group has tracked 18 use cases. "Organizations are starting to do this - Facebook pages, blogs, Twitter," Wang...
Provided by CRM Media
-
White Papers
Facebook Advertising Provides Precise Targeting For Less
Jan 2010
Search engine advertising via Google AdWords, Yahoo Search Marketing or Bing Search Ads allows your ad to be displayed when a user performs a search that relates to your predefined keywords. The...
Provided by Hive Marketing
-
White Papers
Social Media Best Practice: Managing Your Brand
Apr 2010
It is essential to determine where social media fits within the wider marketing and communications plan. What are the objectives? What do one want to achieve? When it comes to 'Managing the...
Provided by ias
-
White Papers
Relating To The Public': The Evolving Role Of Public Relations In The Age Of Social Media
Jun 2007
The late science-fiction author perhaps best described what dominates society and certainly communications today: continuous change. Within the communication landscape, social media - blogs,...
Provided by Zócalo Group
-
White Papers
Social Media's Impact On High Tech And Media M&A Joint Venture Activity
May 2007
In an endeavor to define the truly broad concept of "Social media," the obligatory Google search leads you to the following definition from Wikipedia - one of social media's biggest success...
Provided by Media Management Center
-
White Papers
Social Media: Creating Commercial Buzz Through Web Games
May 2007
The idea of using games to support ideas and create communities isn't new: it goes back to the first Olympics at 776 BC, and probably even before. And yet, the Internet and its growing penetration...
Provided by Media Management Center
-
White Papers
Measuring Digital Word Of Mouth
Jul 2009
As more brands fold the various channels of social media into their online marketing efforts, marketers seek to better understand the impact their programs are achieving. Significant energy and...
Provided by Zócalo Group
-
White Papers
Guarding Your Brand: A White Paper On Social Media Monitoring
Jul 2010
The term Social Media can easily refer to a form of "Media" wherein anyone can easily access it, add their own thoughts and express their own opinions on a wide range of topics. Popular forms of...
Provided by BrandWatch Online
-
White Papers
What You Need To Know About Convergent PR
Apr 2009
Never before has the public relations world been so complex? and so challenging. Savvy business-to-business marketers need to understand how Convergent PR can complement their integrated marketing...
Provided by Godfrey
-
White Papers
Social Media In The Pharmaceutical Industry
Feb 2011
Social media is the catch-all term for internet activities that engage or encourage engagement through online discussions or interactions. While static websites are often the first "Online step"...
Provided by AstraZeneca
-
White Papers
Pharma & Social Media: Practical Social Media Strategies For The Pharmaceutical Industry
Jul 2009
Patients and caregivers shared health and treatment experiences with each other and physicians discussed clinical information with colleagues before the Internet, but the rise of Web 2.0 has given...
Provided by Manhattan Research
-
Webcasts
Leveraging Social Media as a Support Channel
Mar 2010
Watch this on-demand webinar to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for...
Provided by Citrix Online
-
White Papers
Video Whitepaper: It's All About the Salesperson - Taking Advantage of Web 2.0
Jan 2010
Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that...
Provided by Oracle
-
White Papers
Using Social Media To Grow Your Business
Aug 2009
There's a good reason why social media is the hottest buzzword on every business owner's lips these days. For smart small business owners, using social media correctly is a great way to build the...
Provided by Bank of America
-
White Papers
Proximity To Consumer Affects Value Creation
Jan 2008
Radio destroys the most value, while online social networks generate the most for shareholders. It seems that the channels that bring consumers closer and put them in control are those with the...
Provided by IESE School Of Business
-
White Papers
Movie Advertising And The Stock Market Valuation Of Studios: A Case of Great Expectations?
Jan 2008
Product innovation is the key revenue driver in the motion picture industry. Since major studios typically launch fewer than twenty movies per year, the financial performance of a single release...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Blogs Can Help Predict Product Sales
Sep 2009
While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes. In a new study, "Marketing Activity,...
Provided by University of Michigan (Ross)
-
White Papers
A Comparison Of The Effects Of Transmitter Activity And Connectivity On The Diffusion Of Information Over Online Social Networks
Apr 2010
This paper examines how observable and measurable characteristics of the people who originally transmit information in online social networks affect how far that information spreads. Two...
Provided by INSEAD
-
White Papers
Mood Matching: The Importance Of Fit Between Moods Elicited By TV Programs And Commercials
Jan 2009
The authors examine the effects of moods elicited by broadcast and print media content on people's responses to embedded advertisements that elicit positive or negative moods. Previous research...
Provided by INSEAD
-
White Papers
Stochastic Revenue Management Models For Media Broadcasting
Jul 2007
An important challenge by media broadcasting companies is how to allocate limited advertising space between upfront contracts and the spot market, in order to maximize profits and meet contractual...
Provided by INSEAD
-
White Papers
Social Media Made Easy
May 2010
Nothing's ever easy, right? Wrong. There are ways to ease into social media without it taking up your entire business life. If you've created a Facebook fan page, update it with something once a...
Provided by American Management Association
-
White Papers
How Not To Ruin Social Media For Your Brand
May 2010
Social media is experiencing exponential growth and it seems that everyone, from managers, executives, CEOs to companies, have a social media presence. One might be wondering if it's time the...
Provided by American Management Association
-
White Papers
How One Business Used Facebook To Break Away From The Pack
Jul 2010
First is that, it is simply not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with...
Provided by American Express
-
White Papers
3 Social Media F-Words (And 3 Companies That Use Them)
Jul 2010
Social platforms give companies the ability to connect with an enormous number of would-be customers. But what's the use in amassing followers or friends or whatever if you aren't talking to...
Provided by American Express
-
White Papers
4 Key Trends For Marketing In Real-Time
Jun 2010
With the proliferation of smartphones and other mobile devices, customers are finding and exchanging information in more channels than before. For business owners, this can mean a range of...
Provided by American Express
-
White Papers
5 Elements To Humanize Your Web Presence
Jun 2010
The social web isn't just a checkbox. It's a set of rich tools that can boost your business's sales effectiveness, and reduce your churn. When used with good intentions in mind, the social web is...
Provided by American Express
-
White Papers
5 Incredibly Useful Research Tools Your Competitors Don't Know About
Jun 2010
Optimizing web content for the keywords and phrases that your prospects actually use to search is standard operating procedure for anyone wanting to draw search traffic. Every SEO expert will...
Provided by American Express
-
White Papers
Build A Strong Core
May 2010
Your client and prospect list, your database, is the base of everything. If you don't know who your customers are, who your next customers will be, then that's where you start. When I say...
Provided by American Express
-
White Papers
Do You Suffer From Social Media Remorse?
May 2010
For small business owners, social media can be an awesome way to humanize your business, to give your company a human face and a personality, and directly connect with customers or prospects, and...
Provided by American Express
-
White Papers
Why Your Small Business Needs Social Media Geeks As Customers
May 2010
There is a generally accepted statistic in the online world that points to an average of about 1 percent of any population will be active content creators, 9 percent will be participants and the...
Provided by American Express
-
White Papers
Start Somewhere With Social Media
May 2010
You've heard lots about it. Twitter and Facebook and you've gotta get on there, and something huge will happen, and, and... so then what? There's so much hype and so many people skipping a few...
Provided by American Express
-
White Papers
7 Essential Social Media Instincts Small Businesses Should Learn
May 2010
The first and most important instinct to develop when it comes to social media can be surprisingly difficult for some, and that is to speak, write, and share content in your own real voice. This...
Provided by American Express
-
White Papers
A Lobsterman's Guide To Sales Leads
Apr 2010
The people using social networks like Facebook and Twitter and even LinkedIn aren't there for your plucking (no, not even LinkedIn). Your prospective customer is someone who could benefit from...
Provided by American Express
-
White Papers
The Social Media Side Order
Apr 2010
What do you do when you're not sure if social media is appropriate for your business? You're too aware to ignore the buzz, but you're not sure that social media should be the entrée; you need a...
Provided by American Express
-
White Papers
Battling Bad Press In The Social Media Arena
Mar 2010
Social media also has a dark side - negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers...
Provided by American Express
-
White Papers
Why You Aren't Getting New Business Referrals
Mar 2010
Are you basking in referrals for new business? Do your customers tell others how much they love you, all the time, with a nearly embarrassing outpour of enthusiasm? Doth your sales funnel...
Provided by American Express
-
White Papers
Sharpening Your Marketing Axe
Mar 2010
It is no wonder that marketing can make or break a business. What often puzzles is how many businesses don't do it on a daily basis or they don't try new approaches and take risks with their...
Provided by American Express
-
White Papers
Quick Customer Touchpoints
Mar 2010
One reason companies aren't so keen on using social media tools for their business is that they seem to take up even more time that you don't have. Without knowing what you spend your time doing...
Provided by American Express
-
White Papers
7 Insanely Useful Ways To Search Twitter For Marketing
Mar 2010
As a marketing tool Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn't apply to your objectives and focus on the stuff that matters. The basic...
Provided by American Express
-
White Papers
The New Rules Of Marketing
Feb 2010
Marketing your product or service used to mean putting your message out to everyone. Now, it means being more selective, both in the ways you choose to reach your target audience, and in what...
Provided by American Express
-
White Papers
8 Affordable & Effective Ways To Advertise Online
Feb 2010
Small business owners are all too often also their own Presidents and CEOs, CMOs, CFOs, middle managers, administrative assistants, janitors and night watchmen. No job is too lofty or too lowly....
Provided by American Express
-
White Papers
How To Make A Great Facebook Fan Page (And Get More Fans)
Feb 2010
Tapping into the massive audience on Facebook is a huge opportunity for any company - which is why thousands of businesses have created fan pages. Unfortunately, not all of them appear to know...
Provided by American Express
-
White Papers
5 Ways That Sales People Can Benefit From Using Social Media
Feb 2010
Most people refer to this social media thing as social media marketing - implying that the use of these new tools and tactics is primarily the domain of the marketing department. The author says...
Provided by American Express
-
White Papers
"Mommy, Where Does Content Come From?" 11 Easy Ways To Create Great Stuff
Jan 2010
Creating great content is increasingly a cornerstone to lead generation and lead nurturing. In other words, it's key to attracting new customers and to deepening relationships with existing ones....
Provided by American Express
-
White Papers
The 5 Most Innovative New Online Business Models In 2010
Jan 2010
As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social...
Provided by American Express
-
White Papers
6 Ways To Get People To Believe You Online
Jan 2010
The web isn't always the easiest place to create trusted relationships. After all, the personal cues that one might use when meeting someone face to face don't apply. You never know who may be...
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White Papers
Top 10 Trends In 2010
Jan 2010
The state of the economy is such that, as all have painfully noticed, people are spending less. This new frugality will continue to impact the business throughout the year and must be taken into...
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White Papers
How To Market Today
Jan 2010
Traditionally, direct mail has been considered successful if it creates a 4% response rate or so. But even to get that, you have to buy lists, pay for postage and packaging, etc. E-mail marketing...
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White Papers
10 Small Business Lessons From Zappos
Dec 2009
Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and...
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White Papers
10 Ways To Improve Your Social Media Karma
Dec 2009
Whether you believe in karma or not, using social media successfully for your small business often has a lot to do with a series of seemingly disconnected events. Every comment you post online,...
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White Papers
5 Trends That Will Shape Small Business In 2010
Dec 2009
2009 was a pretty wild year in the world of marketing. While social media was building up steam in previous years, it pretty much went mainstream this past year. In fact, many businesses became...
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