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social networking
(527 results)-
Whitepapers
The Recruiting Revolution: How Technology Is Transforming Talent Acquisition
Jul 2012
There is no denying that social media has revolutionized the way we network, communicate and consume information. While the conversation of social media is usually directed toward applicants, it...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
White Papers
The Sales Intelligence Challenge: What Do You Really Need to Know to Sell Effectively?
Jan 2011
In 2011, 92% of American companies are raising their sales quotas. With the ability to help sales representatives noticeably raise their win rates, Sales Intelligence has emerged as the sales...
Provided by InsideView
-
Whitepapers
Why I.T. Support Should Embrace Social Media
Oct 2012
The incredible growth of social media hasn't slowed over the past few years. Today, more than 30% of the world's population is online, with social media occupying more of people's time and...
Provided by BMC Software
-
Whitepapers
Managing Social Content - to maximize value and minimize risk
Jan 2011
The business application of social technologies, both within the enterprise, and with customers, suppliers and partners, has created a new paradigm of interaction and contribution, and is creating...
Provided by IBM
-
White Papers
Selling in the Age of Social Media
Sep 2010
A new type of buyer has emerged. It's customer 2.0, this buyer develops opinions of our brands without ever viewing a single advertisement or listening to a sales pitch. Customer 2.0 can learn...
Provided by InsideView
-
Whitepapers
The Social Sales Revolution - 7 steps to get ahead
Jan 2013
A new age of the social customer has arrived, marked by an ever-expanding stream of blog posts, status alerts, tweets, and “likes.” Social networking users have surpassed email users, and 22...
Provided by Salesforce.com
-
White Papers
Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
Aug 2008
A new set of business practices are slowly but steadily starting to creep into the way companies sell their wares to customers. This new trend in selling is called "Sales 2.0" mainly because many...
Provided by Oracle
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White Papers
Sales 2.0 - Leveraging Web 2.0 to Sell
Jan 2008
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both...
Provided by Genius.com
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Case Studies
United States Postal Service: Managed Mobility
Jan 2011
With a large mobile environment of nearly 30,000 wireless devices, USPS was struggling to maintain control and visibility of their mobile ecosystem in addition to having difficulty supporting...
Provided by ProfitLine
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White Papers
Case Study: SuccessFactors, Industry: Business Execution Software
May 2010
SuccessFactors kicked off an initiative to streamline their sales research process, with an emphasis on penetrating c-level executives within their target accounts. Their biggest challenge...
Provided by InsideView
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Webcasts
Applying Web 2.0 to Your Business Challenges
Apr 2008
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0...
Provided by Cisco Systems
-
White Papers
Use Twitter Hashtags To Promote Your Internet Business To Your Social Network
Mar 2009
Since Google indexes Twitter messages, and bearing in mind that hashtags are inserted in the text that you tweet, it is a good idea to use relevant keywords for your hashtags. Since you are...
Provided by Article Slide
-
Whitepapers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
-
White Papers
Social Media For Small Business
Feb 2008
Even though you may not be familiar with the term "Social media", chances are you've heard about it or maybe even are using it to communicate in your personal life. But is social media...
Provided by BatchBlue Software
-
White Papers
CRM and Social Networking: Engaging the Social Customer
Jul 2009
Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the true...
Provided by Microsoft
-
Whitepapers
The Best of Both Worlds: How to Effectively Leverage Social Media
Sep 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects...
Provided by Citrix Online
-
White Papers
As Attention Spans Shorten, So Does Blogging For Some
Apr 2008
First it was blogs. In the world of small business, people started going nuts over blogs a couple of years ago. Business owners and entrepreneurs and those who work in small businesses found the...
Provided by American Express
-
White Papers
Whipping The Social Media Beast In 30 Minutes A Day
Jun 2008
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social media sites where you can network with other people,...
Provided by American Express
-
White Papers
Collaboration As Marketing
May 2009
The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift...
Provided by American Express
-
Whitepapers
Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Jan 2009
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their...
Provided by IBM
-
White Papers
3 Steps To Rethinking Customer Notifications
Sep 2009
How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be...
Provided by American Express
-
White Papers
Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy
Sep 2009
It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter, Facebook, or blogs is scary: What if an...
Provided by American Express
-
White Papers
How To Gather Feedback With Social Media
Sep 2009
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company,...
Provided by American Express
-
White Papers
5 Tips For Managing Social Media Marketing Expectations
Jul 2009
You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need...
Provided by American Express
-
White Papers
5 Tips For Tracking The Conversation Around Your Brand
Jun 2009
You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch,...
Provided by American Express
-
White Papers
How To Cold Call Using Social Media
Jul 2009
Let's face it: cold calling is a painful reality that most of us must endure regardless of our profession. Whether you need to pitch a blogger, connect with an online influencer, find new...
Provided by American Express
-
White Papers
Why Twitter Matters
Jul 2009
People love to make fun of Twitter. In truth, it's easy to mock its endless stream of self-promotion, inane commentary, and what people ate for breakfast. But beyond that, Twitter offers a view of...
Provided by American Express
-
White Papers
Small Businesses Are Atwitter
Jun 2009
If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more...
Provided by American Express
-
White Papers
Can You Twitter Your Brand?
Apr 2009
Facebook, Twitter, LinkedIn, and other social connectivity Websites have the power to reach millions of people and allow others to find you for basically nothing. You simply set up your account,...
Provided by American Express
-
White Papers
7 Things Your Business Can Learn From Twitter
May 2009
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large...
Provided by American Express
-
White Papers
6 Tips On Rebranding Using Social Media
Jul 2009
like Zappos and Virgin America have utilized social media to build strong, positive brand images that permeate the web and have improved their bottom lines. Blog posts, Twitter updates, outreach,...
Provided by American Express
-
White Papers
The Best Apps For Doing Business On Facebook
Jul 2009
Facebook isn't just for games and wall posts. Thanks to their application platform, Facebook has become a viable place to accomplish some solid business objectives. You'll never believe what you...
Provided by American Express
-
White Papers
The Social Web: Business Or Pleasure, Or, Pleasurable Business?
Jul 2009
If you're not on Facebook, LinkedIn and Twitter, you're socially - and, more importantly, professionally - the equivalent of a broken link. Social media haters who say time spent on these sites is...
Provided by American Express
-
White Papers
How To Promote An Event Using Social Media
Jul 2009
There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get...
Provided by American Express
-
White Papers
Surprisingly, Women's Purchases Largely Uninfluenced By Social Networks
Sep 2009
Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior. This paper shows few findings of the study, which polled more than 1,000...
Provided by American Express
-
White Papers
Three Ways To Mobilize Your Network
Oct 2009
With so much emphasis on social media, it can seem like there isn't a need - or enough time - for connecting in person. But many entrepreneurs say that now it's even more important to put a face...
Provided by American Express
-
White Papers
10 Reasons Twitter Might Actually Matter
Aug 2009
For all the attention that Twitter gets, its real significance though is that it has started the trend of "Microblogging." Through these short posts (called "Tweets"), you can experience...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
-
White Papers
5 Pillars Of A Small Business Social Media System
Sep 2009
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. There is no question that the emergence...
Provided by American Express
-
White Papers
5 Reminders On Social Media Marketing For Products Not Services
Jul 2009
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert...
Provided by American Express
-
Whitepapers
Using Social to Improve Customer Experience
May 2013
With four out of five Americans now using social networks, the era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards...
Provided by Oracle
-
Whitepapers
Social Media Analytics: How to dramatically improve the capabilities within your organization
Apr 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
Provided by IBM
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Whitepapers
Social Media Analytics - Making Customer Insights Actionable
Apr 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies...
Provided by IBM
-
Whitepapers
The Social Sales Revolution - 7 steps to get ahead
Jan 2013
A new age of the social customer has arrived, marked by an ever-expanding stream of blog posts, status alerts, tweets, and “likes.” Social networking users have surpassed email users, and 22...
Provided by Salesforce.com
-
Whitepapers
Market Focus Report - The Value of Mobile and Social for CRM
Jan 2013
Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM...
Provided by Salesforce.com
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Whitepapers
Networking or Not Working
Nov 2011
Connect. Share. Work? Facebook isn't just a social networking tool. It's a social phenomenon which poses a real dilemma for businesses. Allow employees access...and risk opening a potential...
Provided by Symantec.cloud
-
Whitepapers
Why I.T. Support Should Embrace Social Media
Oct 2012
The incredible growth of social media hasn't slowed over the past few years. Today, more than 30% of the world's population is online, with social media occupying more of people's time and...
Provided by BMC Software
-
Whitepapers
6 Steps to Promoting Your Online Events Like a Social Media Maven
Oct 2012
Companies large and small are plugging into social media's power to start conversations with customers and prospects. Nowhere is this method of promotion more applicable than in online events....
Provided by Citrix Online
-
Whitepapers
Managing Social Content - to maximize value and minimize risk
Jan 2011
The business application of social technologies, both within the enterprise, and with customers, suppliers and partners, has created a new paradigm of interaction and contribution, and is creating...
Provided by IBM
-
Whitepapers
The Recruiting Revolution: How Technology Is Transforming Talent Acquisition
Jul 2012
There is no denying that social media has revolutionized the way we network, communicate and consume information. While the conversation of social media is usually directed toward applicants, it...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
Whitepapers
Bridging the Great Divide: Best Practices for Integrating Social Media and Customer Service for Bottom Line Results
Jul 2012
Social media has become the digital megaphone for customers. Their voice has never been more powerful, whether it's a glowing review or a scathing rant. That means your brand's reputation is at...
Provided by Genesys Telecommunications Laboratories
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Whitepapers
Engaging Your Customers in the Social Era
Jun 2012
Top companies now know that social media is a powerful way to listen to their customers. Failing to go beyond just listening to customers on social media leaves an even greater opportunity...
Provided by Salesforce.com
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Whitepapers
Social networking malware
Feb 2012
When sharing is not caring Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their...
Provided by GFI Software
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White Papers
Forrester's "Empowering Customers by Transforming Business Processes"
Aug 2011
Customers today have more power than ever before. They have tremendous influence and reach through social media, more purchasing options and choices of whom to buy from, and high expectations...
Provided by Adobe Systems
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White Papers
Network Stability, Network Externalities And Technology Adoption
Jul 2011
This paper investigates how the destabilizing of a social network may increase the scope of network externalities, using data on sales of a video-calling system made to an investment bank's...
Provided by National Bureau of Economic Research
-
White Papers
Building Enterprise Social Communities with Drupal
Aug 2011
Innovations in consumer social web services create both opportunity and risk for your enterprise. Your customers and employees are increasingly gathering in online communities of like-minded...
Provided by Acquia
-
White Papers
Information Shocks And Social Networks
Apr 2011
The relationships between social networks and economic behavior have been well-documented. However, it is often difficult to distinguish between the role of information sharing and other features...
Provided by National Bureau of Economic Research
-
White Papers
Six Degrees Of Separation, Chaos/complexity Theory, Social Networking And Project Management
Mar 2011
Six Degrees of Separation is the foundation of social media websites such as FaceBook, Plaxo, LinkedIn, and others that you or your company may use for personal or professional reasons. With the...
Provided by PM World Today
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White Papers
See You On Facebook! A Framework For Analyzing The Role Of Computer-Mediated Interaction In The Evolution Of Social Capital
Apr 2011
Empirical studies have documented a decline in indicators of social participation in the last decades. The responsibility of social disengagement has been often attributed to pervasive busyness...
Provided by Munich Personal Repec Archive
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White Papers
Social Networks And Trust: Not The Experimental Evidence You May Expect
Jan 2008
The authors run a laboratory experiment were 'Friendship' networks are generated endogenously within an anonymous group. Their experiment builds on two phases in sequence: a network formation game...
Provided by University of London
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White Papers
Strategies In Social Network Formation
Jun 2009
The authors run a computerised experiment of network formation where all connections are beneficial and only direct links are costly. Players simultaneously submit link proposals; a connection is...
Provided by University of London
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White Papers
Partner Selection Processes In International Strategic Alliances By Small And Medium Sized Businesses: UK Fresh Produce Growers And Their Overseas Partners
Aug 2008
This paper examines the search and selection processes used by Small and Medium sized Enterprises (SMEs) who seek partners for international strategic alliances. Its focus is on how alliances are...
Provided by IMP Group
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White Papers
Do Inter-Firm Cooperation And Social Networks Change Over Time In Regional Clusters?
Sep 2009
An extensive amount of research deals with clusters and industrial districts, however only limited studies explored differences in same clusters over time. Schutjens and Stam (2003) called for...
Provided by University of Strathclyde
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White Papers
On Social Network Analysis In A Supply Chain Context
Jan 2009
The network perspective is rapidly becoming a lingua franca across virtually all of the sciences from anthropology to physics. In this paper, the authors provide supply chain researchers with an...
Provided by University of Kentucky
-
White Papers
Institutions, Social Networks, And Conflicts In Guinea-Bissau: Results From A 2005 Survey
Oct 2008
Guinea-Bissau endured a major conflict in 1998 and has suffered from persistent political instability since independence. After a brief review of indicators of governance in Guinea-Bissau and...
Provided by Munich Personal Repec Archive
-
White Papers
Social Networks In Determining Migration And Labor Market Outcomes: Evidence From The German Reunification
Oct 2008
This paper empirically examines social network explanations for migration decisions in the context of the German reunification. Using longitudinal data from the German Socio-Economic Panel, the...
Provided by University of St Andrews
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White Papers
Domain-Specific Query Augmentation Using Folksonomy Tags: The Case Of Contextual Advertising
Jul 2008
Folksonomies allow users to collaboratively tag a variety of textual and multimedia objects with sets of labels. The largest folksonomy projects, such as FLICKR and DEL.ICIO.US, contain millions...
Provided by Association for Computing Machinery
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White Papers
Web-Page Summarization For Just-In-Time Contextual Advertising
Mar 2011
Contextual advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page the most relevant textual ads available. For static pages that are displayed...
Provided by Association for Computing Machinery
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White Papers
The Social Future Of Web Search: Modeling, Exploiting, And Searching Collaboratively Generated Content
Jun 2009
Social, or Collaboratively Generated Content (CGC) is transforming how the authors seek and find information online: It is now a prominent part of the web information ecosystem, and a powerful...
Provided by Institute of Electrical and Electronics Engineers
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White Papers
Information Trading In Social Networks
Jun 2008
This paper considers information trading in fixed networks of economic agents who can only observe and trade with other agents with whom they are directly connected. The authors study the nature...
Provided by Munich Personal Repec Archive
-
Webcasts
Business Answers: Finding Success In A Competitor~s Failure & Attracting Customers On Facebook
Feb 2011
In this webcast the authors answer viewer questions about getting access to customers of a competitor that's going out of business and what kinds of posts attract customers on Facebook.
Provided by American Express Company
-
White Papers
Social Networks And Access To Health Care Among Mexican-Americans
Oct 2007
This paper explores social networks and their relationship to access to health care among adult Mexican-Americans. The authors use data from the Medical Expenditure Panel Survey (MEPS) linked to...
Provided by National Bureau of Economic Research
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White Papers
Social Reinforcement: Cascades, Entrapment And Tipping
Nov 2007
There are many social situations in which the actions of different agents reinforce each other. These include network effects and the threshold models used by sociologists as well as Leibenstein's...
Provided by National Bureau of Economic Research
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White Papers
The Direct And Indirect Effect Of Exchange To Build Customer Loyalty In Social Network Sites
Sep 2010
The Internet has enabled people to connect to each other, regardless of time and space. This lead to new phenomena, known as social networking through social network sites such Facebook, and...
Provided by Munich Personal Repec Archive
-
White Papers
Identification Of Interaction Effects In Survey Expectations: A Cautionary Note
Oct 2010
A growing body of literature reports evidence of social interaction effects in survey expectations. In this paper, the authors argue that evidence in favor of social interaction effects should be...
Provided by Munich Personal Repec Archive
-
Whitepapers
Analyst Report: Taking Collaboration to the Next Level
Apr 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
-
White Papers
Bayesian Learning In Social Networks
May 2008
The authors study the perfect Bayesian equilibrium of a model of learning over a general social network. Each individual receives a signal about the underlying state of the world, observes the...
Provided by National Bureau of Economic Research
-
White Papers
See You On Facebook: The Effect Of Social Networking On Human Interaction
Dec 2010
This paper proposes an evolutionary framework to explore the dynamics of social interaction in an environment characterized by online networking and increasing pressure on time. The model shows...
Provided by Munich Personal Repec Archive
-
White Papers
Social Networks And Innovation (Handicraft Industry In Bantul, Yogyakarta)
Jan 2011
This paper found most of the handicraft producers have conducted various innovations during last five years. The newest innovations are managerial innovation, marketing innovation and product...
Provided by Munich Personal Repec Archive
-
White Papers
New Ways To Make People Save: A Social Marketing Approach
Feb 2009
In this paper, the authors use a social marketing approach to develop a planning aid to help new employees at a not-for-profit institution contribute to supplementary pensions. They employed...
Provided by National Bureau of Economic Research
-
White Papers
Information Shocks And Social Networks
Apr 2011
The relationships between social networks and economic behavior have been well-documented. However, it is often difficult to distinguish between the role of information sharing and other features...
Provided by National Bureau of Economic Research
-
White Papers
The Sales Intelligence Challenge: What Do You Really Need to Know to Sell Effectively?
Jan 2011
In 2011, 92% of American companies are raising their sales quotas. With the ability to help sales representatives noticeably raise their win rates, Sales Intelligence has emerged as the sales...
Provided by InsideView
-
White Papers
Search Engine Marketing - What Is Social Marketing?
Jan 2008
Link strategies that are often used in social marketing involve creating free accounts on these popular social networking sites and then using search engine marketing techniques to increase...
Provided by My Articles Directory
-
White Papers
Use Twitter Hashtags To Promote Your Internet Business To Your Social Network
Mar 2009
Since Google indexes Twitter messages, and bearing in mind that hashtags are inserted in the text that you tweet, it is a good idea to use relevant keywords for your hashtags. Since you are...
Provided by Article Slide
-
Whitepapers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
-
White Papers
Social Media For Small Business
Feb 2008
Even though you may not be familiar with the term "Social media", chances are you've heard about it or maybe even are using it to communicate in your personal life. But is social media...
Provided by BatchBlue Software
-
White Papers
CRM and Social Networking: Engaging the Social Customer
Jul 2009
Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the true...
Provided by Microsoft
-
Whitepapers
The Best of Both Worlds: How to Effectively Leverage Social Media
Sep 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects...
Provided by Citrix Online
-
White Papers
As Attention Spans Shorten, So Does Blogging For Some
Apr 2008
First it was blogs. In the world of small business, people started going nuts over blogs a couple of years ago. Business owners and entrepreneurs and those who work in small businesses found the...
Provided by American Express
-
White Papers
Whipping The Social Media Beast In 30 Minutes A Day
Jun 2008
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social media sites where you can network with other people,...
Provided by American Express
-
White Papers
Collaboration As Marketing
May 2009
The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift...
Provided by American Express
-
Whitepapers
Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Jan 2009
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their...
Provided by IBM
-
White Papers
3 Steps To Rethinking Customer Notifications
Sep 2009
How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be...
Provided by American Express
-
White Papers
Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy
Sep 2009
It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter, Facebook, or blogs is scary: What if an...
Provided by American Express
-
White Papers
How To Gather Feedback With Social Media
Sep 2009
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company,...
Provided by American Express
-
White Papers
5 Tips For Managing Social Media Marketing Expectations
Jul 2009
You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need...
Provided by American Express
-
White Papers
5 Tips For Tracking The Conversation Around Your Brand
Jun 2009
You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch,...
Provided by American Express
-
White Papers
How To Cold Call Using Social Media
Jul 2009
Let's face it: cold calling is a painful reality that most of us must endure regardless of our profession. Whether you need to pitch a blogger, connect with an online influencer, find new...
Provided by American Express
-
White Papers
Why Twitter Matters
Jul 2009
People love to make fun of Twitter. In truth, it's easy to mock its endless stream of self-promotion, inane commentary, and what people ate for breakfast. But beyond that, Twitter offers a view of...
Provided by American Express
-
White Papers
Small Businesses Are Atwitter
Jun 2009
If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more...
Provided by American Express
-
White Papers
Can You Twitter Your Brand?
Apr 2009
Facebook, Twitter, LinkedIn, and other social connectivity Websites have the power to reach millions of people and allow others to find you for basically nothing. You simply set up your account,...
Provided by American Express
-
White Papers
7 Things Your Business Can Learn From Twitter
May 2009
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large...
Provided by American Express
-
White Papers
6 Tips On Rebranding Using Social Media
Jul 2009
like Zappos and Virgin America have utilized social media to build strong, positive brand images that permeate the web and have improved their bottom lines. Blog posts, Twitter updates, outreach,...
Provided by American Express
-
White Papers
The Best Apps For Doing Business On Facebook
Jul 2009
Facebook isn't just for games and wall posts. Thanks to their application platform, Facebook has become a viable place to accomplish some solid business objectives. You'll never believe what you...
Provided by American Express
-
White Papers
The Social Web: Business Or Pleasure, Or, Pleasurable Business?
Jul 2009
If you're not on Facebook, LinkedIn and Twitter, you're socially - and, more importantly, professionally - the equivalent of a broken link. Social media haters who say time spent on these sites is...
Provided by American Express
-
White Papers
How To Promote An Event Using Social Media
Jul 2009
There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get...
Provided by American Express
-
White Papers
Surprisingly, Women's Purchases Largely Uninfluenced By Social Networks
Sep 2009
Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior. This paper shows few findings of the study, which polled more than 1,000...
Provided by American Express
-
White Papers
Three Ways To Mobilize Your Network
Oct 2009
With so much emphasis on social media, it can seem like there isn't a need - or enough time - for connecting in person. But many entrepreneurs say that now it's even more important to put a face...
Provided by American Express
-
White Papers
10 Reasons Twitter Might Actually Matter
Aug 2009
For all the attention that Twitter gets, its real significance though is that it has started the trend of "Microblogging." Through these short posts (called "Tweets"), you can experience...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
-
White Papers
5 Pillars Of A Small Business Social Media System
Sep 2009
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. There is no question that the emergence...
Provided by American Express
-
White Papers
5 Reminders On Social Media Marketing For Products Not Services
Jul 2009
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert...
Provided by American Express
-
White Papers
Marketers And SEM: Unhappy But Still Married
Jul 2009
Although organizations are investing in search engine marketing despite the economic downturn, they are unhappy with the performance of SEM, according to a report from [x+1] More than half (57%)...
Provided by American Express
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White Papers
10 Ways To Use Twitter As A Business Tool
Jul 2009
Twitter's the most talked about, still misunderstood, business tool going these days. It is indeed a great tool to create connections, promote your brand and generate traffic to your web site, but...
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White Papers
Three Ways To Earn Followers On Twitter
Jun 2009
Businesses are jumping on twitter right and left and that's probably a good thing. But, businesses are also jumping on thinking that's all you need to do. Create a twitter account, create a bunch...
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White Papers
The 7 Step Social Media Marketing Plan?
May 2009
OK, disclaimer first, eventually the social media aspects of your marketing plan will just be part of your overall marketing plan. But, since this whole social media thing is still so new for many...
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White Papers
How To Use Twitter Hashtags For Business
Aug 2009
If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a...
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White Papers
How To Track Your Twitter ROI
Aug 2009
If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the...
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White Papers
5 Mistakes To Never Make On Twitter
Aug 2009
Twitter is so simple that many of us forget that despite the small parameters, the medium has huge implications for businesses. As a Twitterer with professional interests, you need to be aware of...
Provided by American Express
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White Papers
Beyond Yelp: Location-Based Opportunities For Vendors
Aug 2009
Location-Based Social networking (LBS) is a relatively niche space that combines GPS technology (i.e. location awareness) with social media. To understand LBS think of a mobile or web application...
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