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White Papers
The Sales Intelligence Challenge: What Do You Really Need to Know to Sell Effectively?
Jan 2011
In 2011, 92% of American companies are raising their sales quotas. With the ability to help sales representatives noticeably raise their win rates, Sales Intelligence has emerged as the sales...
Provided by InsideView
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White Papers
Selling in the Age of Social Media
Sep 2010
A new type of buyer has emerged. It's customer 2.0, this buyer develops opinions of our brands without ever viewing a single advertisement or listening to a sales pitch. Customer 2.0 can learn...
Provided by InsideView
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White Papers
Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
Aug 2008
A new set of business practices are slowly but steadily starting to creep into the way companies sell their wares to customers. This new trend in selling is called "Sales 2.0" mainly because many...
Provided by Oracle
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White Papers
Leveraging Social Networks To Motivate Individuals To Reduce Their Ecological Footprints
Sep 2006
What role can social networking websites play in supporting large-scale group action and change? The authors are proposing to explore their use in supporting individual reduction in personal...
Provided by Carnegie Mellon University
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White Papers
Sales 2.0 - Leveraging Web 2.0 to Sell
Jan 2008
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both...
Provided by Genius.com
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Case Studies
United States Postal Service: Managed Mobility
Jan 2011
With a large mobile environment of nearly 30,000 wireless devices, USPS was struggling to maintain control and visibility of their mobile ecosystem in addition to having difficulty supporting...
Provided by ProfitLine
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White Papers
Social networking malware
Feb 2012
When sharing is not caring Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their...
Provided by GFI Software
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White Papers
Case Study: SuccessFactors, Industry: Business Execution Software
May 2010
SuccessFactors kicked off an initiative to streamline their sales research process, with an emphasis on penetrating c-level executives within their target accounts. Their biggest challenge...
Provided by InsideView
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Webcasts
Applying Web 2.0 to Your Business Challenges
Apr 2008
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0...
Provided by Cisco Systems
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White Papers
Use Twitter Hashtags To Promote Your Internet Business To Your Social Network
Mar 2009
Since Google indexes Twitter messages, and bearing in mind that hashtags are inserted in the text that you tweet, it is a good idea to use relevant keywords for your hashtags. Since you are...
Provided by Article Slide
-
White Papers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
-
White Papers
Social Media For Small Business
Feb 2008
Even though you may not be familiar with the term "Social media", chances are you've heard about it or maybe even are using it to communicate in your personal life. But is social media...
Provided by BatchBlue Software
-
White Papers
CRM and Social Networking: Engaging the Social Customer
Jul 2009
Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the true...
Provided by Microsoft
-
White Papers
The Best of Both Worlds: How to Effectively Leverage Social Media
Sep 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects...
Provided by Citrix Online
-
White Papers
As Attention Spans Shorten, So Does Blogging For Some
Apr 2008
First it was blogs. In the world of small business, people started going nuts over blogs a couple of years ago. Business owners and entrepreneurs and those who work in small businesses found the...
Provided by American Express
-
White Papers
Whipping The Social Media Beast In 30 Minutes A Day
Jun 2008
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social media sites where you can network with other people,...
Provided by American Express
-
White Papers
Collaboration As Marketing
May 2009
The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift...
Provided by American Express
-
White Papers
Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Jan 2009
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their...
Provided by IBM
-
White Papers
3 Steps To Rethinking Customer Notifications
Sep 2009
How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be...
Provided by American Express
-
White Papers
Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy
Sep 2009
It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter, Facebook, or blogs is scary: What if an...
Provided by American Express
-
White Papers
How To Gather Feedback With Social Media
Sep 2009
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company,...
Provided by American Express
-
White Papers
5 Tips For Managing Social Media Marketing Expectations
Jul 2009
You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need...
Provided by American Express
-
White Papers
5 Tips For Tracking The Conversation Around Your Brand
Jun 2009
You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch,...
Provided by American Express
-
White Papers
How To Cold Call Using Social Media
Jul 2009
Let's face it: cold calling is a painful reality that most of us must endure regardless of our profession. Whether you need to pitch a blogger, connect with an online influencer, find new...
Provided by American Express
-
White Papers
Why Twitter Matters
Jul 2009
People love to make fun of Twitter. In truth, it's easy to mock its endless stream of self-promotion, inane commentary, and what people ate for breakfast. But beyond that, Twitter offers a view of...
Provided by American Express
-
White Papers
Small Businesses Are Atwitter
Jun 2009
If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more...
Provided by American Express
-
White Papers
Can You Twitter Your Brand?
Apr 2009
Facebook, Twitter, LinkedIn, and other social connectivity Websites have the power to reach millions of people and allow others to find you for basically nothing. You simply set up your account,...
Provided by American Express
-
White Papers
7 Things Your Business Can Learn From Twitter
May 2009
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large...
Provided by American Express
-
White Papers
6 Tips On Rebranding Using Social Media
Jul 2009
like Zappos and Virgin America have utilized social media to build strong, positive brand images that permeate the web and have improved their bottom lines. Blog posts, Twitter updates, outreach,...
Provided by American Express
-
White Papers
The Best Apps For Doing Business On Facebook
Jul 2009
Facebook isn't just for games and wall posts. Thanks to their application platform, Facebook has become a viable place to accomplish some solid business objectives. You'll never believe what you...
Provided by American Express
-
White Papers
The Social Web: Business Or Pleasure, Or, Pleasurable Business?
Jul 2009
If you're not on Facebook, LinkedIn and Twitter, you're socially - and, more importantly, professionally - the equivalent of a broken link. Social media haters who say time spent on these sites is...
Provided by American Express
-
White Papers
How To Promote An Event Using Social Media
Jul 2009
There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get...
Provided by American Express
-
White Papers
Surprisingly, Women's Purchases Largely Uninfluenced By Social Networks
Sep 2009
Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior. This paper shows few findings of the study, which polled more than 1,000...
Provided by American Express
-
White Papers
Three Ways To Mobilize Your Network
Oct 2009
With so much emphasis on social media, it can seem like there isn't a need - or enough time - for connecting in person. But many entrepreneurs say that now it's even more important to put a face...
Provided by American Express
-
White Papers
10 Reasons Twitter Might Actually Matter
Aug 2009
For all the attention that Twitter gets, its real significance though is that it has started the trend of "Microblogging." Through these short posts (called "Tweets"), you can experience...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
-
White Papers
5 Pillars Of A Small Business Social Media System
Sep 2009
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. There is no question that the emergence...
Provided by American Express
-
White Papers
5 Reminders On Social Media Marketing For Products Not Services
Jul 2009
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert...
Provided by American Express
-
White Papers
Marketers And SEM: Unhappy But Still Married
Jul 2009
Although organizations are investing in search engine marketing despite the economic downturn, they are unhappy with the performance of SEM, according to a report from [x+1] More than half (57%)...
Provided by American Express
-
White Papers
10 Ways To Use Twitter As A Business Tool
Jul 2009
Twitter's the most talked about, still misunderstood, business tool going these days. It is indeed a great tool to create connections, promote your brand and generate traffic to your web site, but...
Provided by American Express
-
White Papers
Analyst Report: Taking Collaboration to the Next Level
Apr 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
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White Papers
Information Shocks And Social Networks
Apr 2011
The relationships between social networks and economic behavior have been well-documented. However, it is often difficult to distinguish between the role of information sharing and other features...
Provided by National Bureau of Economic Research
-
White Papers
The Sales Intelligence Challenge: What Do You Really Need to Know to Sell Effectively?
Jan 2011
In 2011, 92% of American companies are raising their sales quotas. With the ability to help sales representatives noticeably raise their win rates, Sales Intelligence has emerged as the sales...
Provided by InsideView
-
White Papers
Search Engine Marketing - What Is Social Marketing?
Jan 2008
Link strategies that are often used in social marketing involve creating free accounts on these popular social networking sites and then using search engine marketing techniques to increase...
Provided by My Articles Directory
-
White Papers
Use Twitter Hashtags To Promote Your Internet Business To Your Social Network
Mar 2009
Since Google indexes Twitter messages, and bearing in mind that hashtags are inserted in the text that you tweet, it is a good idea to use relevant keywords for your hashtags. Since you are...
Provided by Article Slide
-
White Papers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
-
White Papers
Social Media For Small Business
Feb 2008
Even though you may not be familiar with the term "Social media", chances are you've heard about it or maybe even are using it to communicate in your personal life. But is social media...
Provided by BatchBlue Software
-
White Papers
CRM and Social Networking: Engaging the Social Customer
Jul 2009
Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the true...
Provided by Microsoft
-
White Papers
The Best of Both Worlds: How to Effectively Leverage Social Media
Sep 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects...
Provided by Citrix Online
-
White Papers
As Attention Spans Shorten, So Does Blogging For Some
Apr 2008
First it was blogs. In the world of small business, people started going nuts over blogs a couple of years ago. Business owners and entrepreneurs and those who work in small businesses found the...
Provided by American Express
-
White Papers
Whipping The Social Media Beast In 30 Minutes A Day
Jun 2008
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social media sites where you can network with other people,...
Provided by American Express
-
White Papers
Collaboration As Marketing
May 2009
The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift...
Provided by American Express
-
White Papers
Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Jan 2009
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their...
Provided by IBM
-
White Papers
3 Steps To Rethinking Customer Notifications
Sep 2009
How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be...
Provided by American Express
-
White Papers
Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy
Sep 2009
It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter, Facebook, or blogs is scary: What if an...
Provided by American Express
-
White Papers
How To Gather Feedback With Social Media
Sep 2009
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company,...
Provided by American Express
-
White Papers
5 Tips For Managing Social Media Marketing Expectations
Jul 2009
You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need...
Provided by American Express
-
White Papers
5 Tips For Tracking The Conversation Around Your Brand
Jun 2009
You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch,...
Provided by American Express
-
White Papers
How To Cold Call Using Social Media
Jul 2009
Let's face it: cold calling is a painful reality that most of us must endure regardless of our profession. Whether you need to pitch a blogger, connect with an online influencer, find new...
Provided by American Express
-
White Papers
Why Twitter Matters
Jul 2009
People love to make fun of Twitter. In truth, it's easy to mock its endless stream of self-promotion, inane commentary, and what people ate for breakfast. But beyond that, Twitter offers a view of...
Provided by American Express
-
White Papers
Small Businesses Are Atwitter
Jun 2009
If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more...
Provided by American Express
-
White Papers
Can You Twitter Your Brand?
Apr 2009
Facebook, Twitter, LinkedIn, and other social connectivity Websites have the power to reach millions of people and allow others to find you for basically nothing. You simply set up your account,...
Provided by American Express
-
White Papers
7 Things Your Business Can Learn From Twitter
May 2009
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large...
Provided by American Express
-
White Papers
6 Tips On Rebranding Using Social Media
Jul 2009
like Zappos and Virgin America have utilized social media to build strong, positive brand images that permeate the web and have improved their bottom lines. Blog posts, Twitter updates, outreach,...
Provided by American Express
-
White Papers
The Best Apps For Doing Business On Facebook
Jul 2009
Facebook isn't just for games and wall posts. Thanks to their application platform, Facebook has become a viable place to accomplish some solid business objectives. You'll never believe what you...
Provided by American Express
-
White Papers
The Social Web: Business Or Pleasure, Or, Pleasurable Business?
Jul 2009
If you're not on Facebook, LinkedIn and Twitter, you're socially - and, more importantly, professionally - the equivalent of a broken link. Social media haters who say time spent on these sites is...
Provided by American Express
-
White Papers
How To Promote An Event Using Social Media
Jul 2009
There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get...
Provided by American Express
-
White Papers
Surprisingly, Women's Purchases Largely Uninfluenced By Social Networks
Sep 2009
Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior. This paper shows few findings of the study, which polled more than 1,000...
Provided by American Express
-
White Papers
Three Ways To Mobilize Your Network
Oct 2009
With so much emphasis on social media, it can seem like there isn't a need - or enough time - for connecting in person. But many entrepreneurs say that now it's even more important to put a face...
Provided by American Express
-
White Papers
10 Reasons Twitter Might Actually Matter
Aug 2009
For all the attention that Twitter gets, its real significance though is that it has started the trend of "Microblogging." Through these short posts (called "Tweets"), you can experience...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
-
White Papers
5 Pillars Of A Small Business Social Media System
Sep 2009
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. There is no question that the emergence...
Provided by American Express
-
White Papers
5 Reminders On Social Media Marketing For Products Not Services
Jul 2009
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert...
Provided by American Express
-
White Papers
Marketers And SEM: Unhappy But Still Married
Jul 2009
Although organizations are investing in search engine marketing despite the economic downturn, they are unhappy with the performance of SEM, according to a report from [x+1] More than half (57%)...
Provided by American Express
-
White Papers
10 Ways To Use Twitter As A Business Tool
Jul 2009
Twitter's the most talked about, still misunderstood, business tool going these days. It is indeed a great tool to create connections, promote your brand and generate traffic to your web site, but...
Provided by American Express
-
White Papers
Three Ways To Earn Followers On Twitter
Jun 2009
Businesses are jumping on twitter right and left and that's probably a good thing. But, businesses are also jumping on thinking that's all you need to do. Create a twitter account, create a bunch...
Provided by American Express
-
White Papers
The 7 Step Social Media Marketing Plan?
May 2009
OK, disclaimer first, eventually the social media aspects of your marketing plan will just be part of your overall marketing plan. But, since this whole social media thing is still so new for many...
Provided by American Express
-
White Papers
How To Use Twitter Hashtags For Business
Aug 2009
If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a...
Provided by American Express
-
White Papers
How To Track Your Twitter ROI
Aug 2009
If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the...
Provided by American Express
-
White Papers
5 Mistakes To Never Make On Twitter
Aug 2009
Twitter is so simple that many of us forget that despite the small parameters, the medium has huge implications for businesses. As a Twitterer with professional interests, you need to be aware of...
Provided by American Express
