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social networking
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White Papers
Web Retailers Sweeten The Deal To Nudge Sales Higher
May 2009
Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase...
Provided by American Express
-
White Papers
How To Use Online Video To Establish Credibility
May 2009
When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand...
Provided by American Express
-
White Papers
How Brands Should Use Social Media
Jul 2009
Brands must socialize with their customers because "Top-down" advertising isn't going to work. Brand must develop a credible voice along the parameters of engagement, humility, and authenticity....
Provided by American Express
-
White Papers
Say "Google Me" With Confidence
Jun 2009
What comes up first when someone Google's your name? If you're lucky, perhaps a homepage you've setup, or a link to one of your social networking profiles. But for many people, the answer is a bit...
Provided by American Express
-
White Papers
There Must Be A Better Way: The Ultimate Twitter Client
Apr 2009
Imagine if you had to remember the email address of people you wanted to correspond with or hope that they recently sent you a message in order to send them a message. That's what Twitter is like...
Provided by American Express
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White Papers
How To Demo Twitter
Apr 2009
One of the great challenges for anyone who loves Twitter is to show other people why they should love it too. Often it's like explaining something you find funny: "You had to be there." The...
Provided by American Express
-
White Papers
How To Track Your Brand On Your Desktop
May 2009
If you're starting to think about monitoring the online reputation of your small business, then you're probably starting to realize that there are a number of free tools to help you sort through...
Provided by American Express
-
White Papers
Can Social Networking Really Save A Small Business Money?
Aug 2009
If you want to actually make social networking cost effective for your small brick-and-mortar business, this paper shows several ways to do it. First of all, don't duplicate effort. Many...
Provided by American Express
-
White Papers
How To Pitch A Blogger Who Hates To Be Pitched
Jul 2009
By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have...
Provided by American Express
-
White Papers
Help Navigating The Marketing Maze
May 2009
The arrival of the recession and the "Free" cost of social media has created the perfect storm of marketing. In a time when you need to market the most, you can do it in the cheapest ways. There's...
Provided by American Express
-
White Papers
How To Hack Together A Twitter Client
May 2009
Sometimes you can make do with what's available. NetNewsWire displays unread tweets as boldfaced, and it shows a count of unread ones for each search's folder. In other words, it looks like an...
Provided by American Express
-
White Papers
Whole Lotta Connecting Goin? On With Social Media
Sep 2009
Social networks and blogs are the 4th most popular online activities online, including beating personal email. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to...
Provided by American Express
-
White Papers
Businesses Turn To Mom Blogs To Market Their Wares
Aug 2009
Bigger brands often see the value of engaging bloggers. But for many small businesses working with bloggers is new and unknown. Yet it can be an effective marketing tool. Some cry that blogging is...
Provided by American Express
-
White Papers
Twitter Scammers Lure Wannabe Entrepreneurs Into "Evil"
Aug 2009
Usually they're newbies on Twitter - sometimes with dreams of becoming self-employed Internet entrepreneurs. Those with no experience in online businesses may think it's easy to make money through...
Provided by American Express
-
White Papers
From Center Of Your Universe, To Satellite Outposts
Jul 2009
In the past five years, the trend in online marketing has shifted rather dramatically. there's a shift in WHERE your business needs to have a presence online. It used to be that you could focus...
Provided by American Express
-
White Papers
Why 'Charlotte's Web' Suddenly Matters To Marketing
Oct 2009
In an online world where everyone and anyone is able to produce content cheaply and efficiently, you had better be sure that your own stuff is up to snuff. Otherwise, you - and your company - will...
Provided by American Express
-
White Papers
13 Ways To Network Beyond Facebook And LinkedIn
Nov 2009
Building branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn. But, for the typical small...
Provided by American Express
-
White Papers
User-Generated Advertising: Five Reasons To Jump Start Your Crowdsourced Ad Campaign
Nov 2009
With the advent of social media websites such as Facebook, Youtube, Twitter and Yelp, consumers took on truly interactive role. They created dialogs and began sharing information about themselves...
Provided by Zooppa.com
-
Webcasts
Want to use Social Media to Benefit Your Business?
Dec 2009
Let the experts at CareerBuilder show you how. This on-demand Webinar explains how social media tools are changing the face of business. Plus, it gives you 10 easy ways to integrate these tools...
Provided by Career Builder
-
White Papers
A Framework for Computing the Privacy Scores of Users in Online Social Networks
Sep 2009
A large body of work has been devoted to address corporate-scale privacy concerns related to social networks. The main focus was on how to share social networks owned by organizations without...
Provided by Boston University School of Management
-
Whitepapers
Quantifying the value of investments in Application Performance Management
Dec 2009
As distributed software systems have become an integral part of business, the need to manage service delivery and quality in a cost-effective manner has grown in importance. HP provides an...
Provided by Hewlett-Packard (HP)
-
White Papers
Game-Theoretic Model for Collaborative Protocols in Selfish, Tariff-Free, Multihop Wireless Networks
Jun 2007
Traditional networks are built on the assumption that network entities cooperate based on a mandatory network communication semantic to achieve desirable qualities such as efficiency and...
Provided by National University of Singapore School of Business
-
White Papers
10 Ways CXOs Can Use Social Media To Lead Change
Dec 2009
This paper provides 10 ways you can use social media to get the ball rollin' in 2010 and lead the change necessary for your organization. If your company is global (or is bigger than your...
Provided by RiverFork Consulting
-
White Papers
Essential Social Media Tools For The Small Business
Jan 2010
If you're a small business taking the plunge into the teeming waters of social media, you're going to want to know about the various tools and services that help your brand manage its social media...
Provided by American Express
-
White Papers
The Hidden Dangers Of Social Networking
Jan 2010
How many times has this happened to you? You are on your favorite social networking site and one of your friends sends you a message or posts, "Check out this cool video!" So you click the video...
Provided by American Express
-
White Papers
5 Ways To Use Social Media To Amplify Your Content
Dec 2009
Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of prospects eyeball, read, and share the content....
Provided by American Express
-
White Papers
5 Ways To Grow Your Local Business With Social Media
Dec 2009
Let's face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook's 300 trillion users (may be more by now) isn't that relevant or useful....
Provided by American Express
-
White Papers
5 Ways To Use Social Media Activity Offline
Nov 2009
Social media participation has proven a great way to cast a wider net, create exposure for your expertise and initiate relationships with partners, supplies, prospects and customers. But, few...
Provided by American Express
-
White Papers
4 Ways To Use Twitter Lists For Marketing
Nov 2009
Ok, so maybe you have a Twitter account set up and have started checking out the site, or maybe you're still among the ranks of small business owners who haven't found that compelling reason to...
Provided by American Express
-
White Papers
5 Tips For Getting More Exposure From Bloggers, Tweeters And Fans
Nov 2009
Any marketer that's been paying much attention of late knows that bloggers and other active social media folks can be great resources to help you promote your business, products, service or brand....
Provided by American Express
-
White Papers
4 Simple Social Media Suggestions For Small Businesses In 2010
Jan 2010
2010 is upon us, bringing new opportunities to jump ahead of the competition using social media. The web is evolving rapidly and those small businesses that identify trends first will be able to...
Provided by American Express
-
White Papers
How To Take Advantage Of Social Media In Your Email Marketing
Jan 2010
You've most likely had an email newsletter for your company for much longer than you've had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with email...
Provided by American Express
-
White Papers
5 Ways Small Businesses Can Avoid Social Media Panic
Jan 2010
The notion of getting into social media might seem overwhelming for any small business. Spending time upfront before launch to create a plan with goals that includes how to translate that social...
Provided by American Express
-
White Papers
How To Customize Your Business's Twitter Background
Jan 2010
If your business maintains a presence on Twitter, chances are you have a logo or other branding in your profile picture. You can take this one step further by creating a custom background for your...
Provided by American Express
-
White Papers
Social Media ROI For Small Businesses
Dec 2009
As more and more businesses - big and small - start to embrace social media, it becomes equally important for businesses to track their Return on Investment (ROI) from different social media tools...
Provided by American Express
-
White Papers
Five Tips For Promoting Your SMB With Twitter And Facebook
Dec 2009
Many companies have Twitter accounts that spit out periodic updates on new products or services, and a few even have a Facebook page. But there's a big difference between having a social...
Provided by American Express
-
White Papers
How To Use Social Media To Retain Customers
Dec 2009
There are many times or reasons that a small business will receive an influx of new customers - such as around the holidays for retail stores, during a new product or service launch, or after a...
Provided by American Express
-
White Papers
2009 Tribalization Of Business Study
Oct 2009
Deloitte LLP's Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of...
Provided by Deloitte LLP
-
White Papers
Logging on: What is Social media?
Jan 2010
These days, it's no longer unusual to receive an email or visit a Web site and be directed to "connect with us!" through Facebook, Twitter, LinkedIn or any number of social networking sites. From...
Provided by Career Builder
-
Webcasts
Leveraging Social Media as a Support Channel
Mar 2010
Watch this on-demand webinar to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for...
Provided by Citrix Online
-
White Papers
The Need To Archive Social Networking Content
May 2010
Social networking tools like Twitter, Face book, Orkut, Yelp, LinkedIn and a growing number of other platforms are often used to inform others of important news like the desire to "Fall into a...
Provided by Osterman Research
-
White Papers
Social Networking As A Marketing Tool
Jan 2009
Traditional marketing is undergoing a transformation due, in large part, to the Internet and social networks and social media. The evidence is everywhere, for example, many consumers no longer...
Provided by CUNA
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White Papers
Social Media And Social Networking
Feb 2010
Social media are those which spread information through social, collaborative, or shared means. In its most ideal uses, social media relies on consumer- or user-generated content. Online and for...
Provided by University of Michigan
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White Papers
Engaging Social Networks
Jul 2009
The new social networks proliferating across the Web have fundamentally changed the equation for professional communicators once again. The first wave of social media consisting of blogs, boards,...
Provided by Cision
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White Papers
Social Business Design
Oct 2009
Technology, society, and work are all changing at breakneck speeds, creating new opportunities for value creation and capture across industries and geographies. However, businesses are having...
Provided by Dachis Group
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White Papers
Audience Selection For On-line Brand Advertising: Privacy-Friendly Social Network Targeting
Jun 2009
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding good audiences...
Provided by AdSafe Media
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White Papers
On-Line Brand Advertising Using Social Networks Based On User-Generated Content
Nov 2008
This paper is about brand advertising on the web, and about a method for taking advantage of user-generated content on social-networking sites (and beyond) to improve on-line advertising....
Provided by Stern School of Business
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Webcasts
Are Social Networks Mining Fool's Gold?
Jan 2009
Marketers remain wary about putting dollars into social networks. The presenter of this webcast asked a few agency trendsetters what they feel needs to be done to keep social networks viable and...
Provided by iMedia Communications
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Webcasts
Facebook In Full Stride At 222 Million Users
Jan 2009
Facebook hit 222 million users last December, according to comScore. Shelly Palmer of MediaBytes says Facebook now has 100 million more users than MySpace, although both sites were neck and neck...
Provided by iMedia Communications
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Webcasts
Facebook Snags Content Ownership From Users
Feb 2009
In a new user-license agreement, Facebook says account holders do not own any rights to the content they upload on their account. Shelly Palmer of MediaBytes says several user groups are up in arms.
Provided by iMedia Communications
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Webcasts
Tips For Bringing Your Brand Into The Facebook Era
Dec 2008
Electronic Arts, Coca-Cola and more explain how they are positioning their brands on social networks such as Facebook and MySpace.
Provided by iMedia Communications
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Webcasts
Twitter Adds Location Feature
Aug 2009
Twitter will begin showing users the latitude and longitude of tweets in real time. Shelly Palmer of MediaBytes says with location in play, the iPhone possibilities are endless.
Provided by iMedia Communications
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Webcasts
Keep Your Brand From Failing At Social Media
Aug 2009
As brands continue to increase their social network spends, the challenge becomes how to stay relevant. The presenter of this webcast asked social media experts what brands need to be doing to...
Provided by iMedia Communications
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Webcasts
Facebook Strikes Back, Revamps Search
Aug 2009
Facebook has unveiled a new tool that returns search queries for keywords across its site. Shelly Palmer of MediaBytes says this move challenges Twitter's reign as the king of real-time social search.
Provided by iMedia Communications
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Webcasts
China Pulls The Plug On Social Networks
Jun 2009
The Chinese government has blocked social media sites such as Twitter, YouTube, Flickr, and Bing. Shelly Palmer of MediaBytes wonders why China decided to clamp down on all of this content so...
Provided by iMedia Communications
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Webcasts
Twitter Adds Filters To Improve Usability
Nov 2009
Shelly Palmer of MediaBytes says these new filters will help Twitter users organize tweets into different categories.
Provided by iMedia Communications
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Webcasts
Facebook Gets A Facelift
Feb 2010
The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise.
Provided by iMedia Communications
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Webcasts
Facebook Passes Yahoo In Traffic Race
Feb 2010
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
-
Webcasts
Social Media's Next Evolution
Apr 2010
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
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Webcasts
Will Facebook Draw Fire For Its Location-Based App?
Jul 2010
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
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White Papers
What Kind Of Customer Support Can CRM Help My Business Achieve?
Jan 2010
A good CRM strategy helps you to evaluate your audience and read their comments to find solutions that best suit their needs. In some cases, you only have to provide the solution and then notify...
Provided by CRM & Social Media Online
-
White Papers
Virtual Reality And The Value Of CRM
Jan 2010
If you spend a great amount of time online, you've probably seen the virtual reality representations used to play the part of customer service representative, product information guides, and sales...
Provided by CRM & Social Media Online
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White Papers
CRM, Sales, And The Social Networking Community
Jan 2010
As a business owner, you understand that success breeds success. When it comes right down to it, your business relies on customers to bring you sales, revenue, and notoriety. If you want your...
Provided by CRM & Social Media Online
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White Papers
CRM And Social Networking
Jan 2010
Do you have any idea how much of an impact social networking has on customer relationship management (CRM)? By providing a human presence along with your company name, you are better able to...
Provided by CRM & Social Media Online
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White Papers
The Best Sales Tools Ever
Jan 2010
When it comes to finding the best sales tools, your mind may conjure up images of flashy presentation software, huge billboards and memberships to fancy country clubs where you can take potential...
Provided by CRM & Social Media Online
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White Papers
How Social Networks Can Affect Sales Automation
Jan 2010
Are you looking for a way to positively affect your company's sales automation? If so, you should take a closer look at social networking sites. Unfortunately, these tools are often overlooked by...
Provided by CRM & Social Media Online
-
White Papers
Social Networking, The Third Place And The Evolution Of Communication
Dec 2007
The purpose of this white paper is to put forth a proposition that the hope will generate considerable conversation. The premise is simple, but touches on concepts and ideas that are established...
Provided by New Media Consortium
-
White Papers
Playing China's Internet Market
Oct 2010
Bring up a social networking service with 500 million members and you'd likely think of the massively popular Facebook. But not so in China where it's all about Qzone, a multimedia social...
Provided by INSEAD
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White Papers
Advice To Direct Marketers: Let The People Do The Talking
Aug 2010
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with...
Provided by INSEAD
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White Papers
Ways A Small Business Can Capitalize On The Growing Social Deals Trend
Nov 2010
Every week there seems to be a new social coupon website. Either they're being added to existing retail sites to clear inventory (think BackCountry.com's SteepandCheap site) or stand-alone sites...
Provided by American Express
-
White Papers
Podcast Power
Oct 2010
Podcasts are an excellent way to participate in social media if you have an engaging personality and you're a better speaker than you are a writer. But, there's so much focus on blogs that many...
Provided by American Express
-
White Papers
Why Increasing Followers Is Not A Twitter Strategy
Oct 2010
Everyone loves metrics, and when they're available it can be very tempting to live or die with by them without first asking yourself, "Are these the right metrics?" If your social media consultant...
Provided by American Express
-
White Papers
7 Things You Can Do To Create A Remarkable (Not Meh) Panel Presentation
Oct 2010
It's a good idea to prepare your panel by having a pre-event briefing that convenes all of your panelists in one place or at one time. On the day of the panel, keep your introduction for each...
Provided by American Express
-
White Papers
7 Easy, Low Cost Ways To Generate Leads And Keep Customers
Sep 2010
According to a survey, small and medium sized businesses have accepted the new state of the economy and have positioned themselves to do more with less so that they can be profitable throughout...
Provided by American Express
-
White Papers
Pictures Speak 1,000 Words
Sep 2010
Why aren't you taking more pictures? Why aren't you posting your customers' pictures? People love pictures. Think about all the people who want to see your dog or your kid. Pictures are gold. Best...
Provided by American Express
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White Papers
3 Not-So-Obvious Things Your Blog Needs
Sep 2010
Have you noticed resurgence in blogging lately? One in three companies will maintain a public-facing blog for marketing this year, according to eMarketer, rising to 43 percent by 2012. "Companies...
Provided by American Express
-
White Papers
How To Become A Super Genius In Any Industry
Sep 2010
The equivalent of an advanced degree in any field is online waiting for you to come avail yourself of it. The problem is finding the best of what's being written on a particular topic is a little...
Provided by American Express
-
White Papers
Focus On Getting Followers, Not Friends
Sep 2010
Is everyone telling you that your small business should have more "friends" online? Of course you already know that your customers have virtual friends as part of their social networks and they...
Provided by American Express
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White Papers
Top Tips To Boost Your Social Media
Sep 2010
You've heard numerous tidbits on how to use social media to connect with customers, boost sales, and improve your business in general. What's missing from these tips, however, are the top tips...
Provided by American Express
-
White Papers
The New York Times Small Business Summit
Sep 2010
The authors advice, whether talking about search marketing or something practiced offline entirely is as follows: Figure out what people are really looking for (keyword research) Produce lots of...
Provided by American Express
-
White Papers
How To Pitch A Blogger Who Hates To Be Pitched
Jul 2009
By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have...
Provided by American Express
-
White Papers
Help Navigating The Marketing Maze
May 2009
The arrival of the recession and the "Free" cost of social media has created the perfect storm of marketing. In a time when you need to market the most, you can do it in the cheapest ways. There's...
Provided by American Express
-
White Papers
How To Hack Together A Twitter Client
May 2009
Sometimes you can make do with what's available. NetNewsWire displays unread tweets as boldfaced, and it shows a count of unread ones for each search's folder. In other words, it looks like an...
Provided by American Express
-
White Papers
Whole Lotta Connecting Goin? On With Social Media
Sep 2009
Social networks and blogs are the 4th most popular online activities online, including beating personal email. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to...
Provided by American Express
-
White Papers
Businesses Turn To Mom Blogs To Market Their Wares
Aug 2009
Bigger brands often see the value of engaging bloggers. But for many small businesses working with bloggers is new and unknown. Yet it can be an effective marketing tool. Some cry that blogging is...
Provided by American Express
-
White Papers
Twitter Scammers Lure Wannabe Entrepreneurs Into "Evil"
Aug 2009
Usually they're newbies on Twitter - sometimes with dreams of becoming self-employed Internet entrepreneurs. Those with no experience in online businesses may think it's easy to make money through...
Provided by American Express
-
White Papers
From Center Of Your Universe, To Satellite Outposts
Jul 2009
In the past five years, the trend in online marketing has shifted rather dramatically. there's a shift in WHERE your business needs to have a presence online. It used to be that you could focus...
Provided by American Express
-
White Papers
Why 'Charlotte's Web' Suddenly Matters To Marketing
Oct 2009
In an online world where everyone and anyone is able to produce content cheaply and efficiently, you had better be sure that your own stuff is up to snuff. Otherwise, you - and your company - will...
Provided by American Express
-
White Papers
13 Ways To Network Beyond Facebook And LinkedIn
Nov 2009
Building branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn. But, for the typical small...
Provided by American Express
-
White Papers
User-Generated Advertising: Five Reasons To Jump Start Your Crowdsourced Ad Campaign
Nov 2009
With the advent of social media websites such as Facebook, Youtube, Twitter and Yelp, consumers took on truly interactive role. They created dialogs and began sharing information about themselves...
Provided by Zooppa.com
-
Webcasts
Want to use Social Media to Benefit Your Business?
Dec 2009
Let the experts at CareerBuilder show you how. This on-demand Webinar explains how social media tools are changing the face of business. Plus, it gives you 10 easy ways to integrate these tools...
Provided by Career Builder
-
White Papers
A Framework for Computing the Privacy Scores of Users in Online Social Networks
Sep 2009
A large body of work has been devoted to address corporate-scale privacy concerns related to social networks. The main focus was on how to share social networks owned by organizations without...
Provided by Boston University School of Management
-
Whitepapers
Quantifying the value of investments in Application Performance Management
Dec 2009
As distributed software systems have become an integral part of business, the need to manage service delivery and quality in a cost-effective manner has grown in importance. HP provides an...
Provided by Hewlett-Packard (HP)
-
White Papers
Game-Theoretic Model for Collaborative Protocols in Selfish, Tariff-Free, Multihop Wireless Networks
Jun 2007
Traditional networks are built on the assumption that network entities cooperate based on a mandatory network communication semantic to achieve desirable qualities such as efficiency and...
Provided by National University of Singapore School of Business
-
White Papers
10 Ways CXOs Can Use Social Media To Lead Change
Dec 2009
This paper provides 10 ways you can use social media to get the ball rollin' in 2010 and lead the change necessary for your organization. If your company is global (or is bigger than your...
Provided by RiverFork Consulting
-
White Papers
Essential Social Media Tools For The Small Business
Jan 2010
If you're a small business taking the plunge into the teeming waters of social media, you're going to want to know about the various tools and services that help your brand manage its social media...
Provided by American Express
-
White Papers
The Hidden Dangers Of Social Networking
Jan 2010
How many times has this happened to you? You are on your favorite social networking site and one of your friends sends you a message or posts, "Check out this cool video!" So you click the video...
Provided by American Express
-
White Papers
5 Ways To Use Social Media To Amplify Your Content
Dec 2009
Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of prospects eyeball, read, and share the content....
Provided by American Express
-
White Papers
5 Ways To Grow Your Local Business With Social Media
Dec 2009
Let's face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook's 300 trillion users (may be more by now) isn't that relevant or useful....
Provided by American Express
-
White Papers
5 Ways To Use Social Media Activity Offline
Nov 2009
Social media participation has proven a great way to cast a wider net, create exposure for your expertise and initiate relationships with partners, supplies, prospects and customers. But, few...
Provided by American Express
-
White Papers
4 Ways To Use Twitter Lists For Marketing
Nov 2009
Ok, so maybe you have a Twitter account set up and have started checking out the site, or maybe you're still among the ranks of small business owners who haven't found that compelling reason to...
Provided by American Express
-
White Papers
5 Tips For Getting More Exposure From Bloggers, Tweeters And Fans
Nov 2009
Any marketer that's been paying much attention of late knows that bloggers and other active social media folks can be great resources to help you promote your business, products, service or brand....
Provided by American Express
-
White Papers
4 Simple Social Media Suggestions For Small Businesses In 2010
Jan 2010
2010 is upon us, bringing new opportunities to jump ahead of the competition using social media. The web is evolving rapidly and those small businesses that identify trends first will be able to...
Provided by American Express
-
White Papers
How To Take Advantage Of Social Media In Your Email Marketing
Jan 2010
You've most likely had an email newsletter for your company for much longer than you've had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with email...
Provided by American Express
-
White Papers
5 Ways Small Businesses Can Avoid Social Media Panic
Jan 2010
The notion of getting into social media might seem overwhelming for any small business. Spending time upfront before launch to create a plan with goals that includes how to translate that social...
Provided by American Express
-
White Papers
How To Customize Your Business's Twitter Background
Jan 2010
If your business maintains a presence on Twitter, chances are you have a logo or other branding in your profile picture. You can take this one step further by creating a custom background for your...
Provided by American Express
-
White Papers
Social Media ROI For Small Businesses
Dec 2009
As more and more businesses - big and small - start to embrace social media, it becomes equally important for businesses to track their Return on Investment (ROI) from different social media tools...
Provided by American Express
-
White Papers
Five Tips For Promoting Your SMB With Twitter And Facebook
Dec 2009
Many companies have Twitter accounts that spit out periodic updates on new products or services, and a few even have a Facebook page. But there's a big difference between having a social...
Provided by American Express
-
White Papers
How To Use Social Media To Retain Customers
Dec 2009
There are many times or reasons that a small business will receive an influx of new customers - such as around the holidays for retail stores, during a new product or service launch, or after a...
Provided by American Express
-
White Papers
2009 Tribalization Of Business Study
Oct 2009
Deloitte LLP's Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of...
Provided by Deloitte LLP
-
White Papers
Logging on: What is Social media?
Jan 2010
These days, it's no longer unusual to receive an email or visit a Web site and be directed to "connect with us!" through Facebook, Twitter, LinkedIn or any number of social networking sites. From...
Provided by Career Builder
-
Webcasts
Leveraging Social Media as a Support Channel
Mar 2010
Watch this on-demand webinar to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for...
Provided by Citrix Online
-
White Papers
Social Media For Life Sciences: Trick Or Tweet?
Jan 2010
These days, it seems like everyone and his brother is talking about social media channels such as Twitter, Facebook and blogs. In health care, these types of applications are capturing the...
Provided by Deloitte LLP
-
White Papers
Video Whitepaper: It's All About the Salesperson - Taking Advantage of Web 2.0
Jan 2010
Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that...
Provided by Oracle
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White Papers
Social Media Guide for Non-Profit Organizations
Feb 2010
The economic downturn of the past few years has made finding and keeping donors an increasing priority for non-profit organizations. While traditional marketing goals have stayed the same, the...
Provided by Abrams Research
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White Papers
Five Ways To Use Content To Massively Amp Your Social Media ROI
May 2010
The trouble with achieving some measure of success using social media is that it can feel pretty easy. There are plenty of well-intentioned, lonely, chatty, kind, disturbed, and bored people to be...
Provided by American Express
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White Papers
Three Ways To Ensure Your Social Media Efforts Create Profitable Growth
Mar 2010
It is very hard to cost-justify most blogs. Beyond your core of loyalists, and despite hiring "Retweeters" to push your postings, most of your prospects have little time to read let alone respond...
Provided by American Express
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White Papers
Building Exposure Through Search Results
Mar 2010
The power of social media to help make connections may be obvious to many business owners, but what may not be is the effect it can have on your search rankings. And for marketing your business,...
Provided by American Express
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White Papers
48 Guerrilla Marketing Tips From Top PR Pros
Feb 2010
Your business is feeling the crunch this year - and your marketing budget is dwindling as a result. We've asked some of the most experienced public relations professionals to share their secrets...
Provided by American Express
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White Papers
Social Media Marketing Ideas For Better Results
Mar 2010
Whenever one plans to use social media as part of the marketing strategy, one have made a great decision. However, one cannot use the social media thinking it is going to make one a lot of money...
Provided by Business Articles
