- Subscribe to this page:
- RSS
- Email Alert
social networking
(526 results)-
Webcasts
Social Media Marketing
Feb 2009
This webcast demonstrates how one can use social media in business without being a jerk.
Provided by Howcast
-
Webcasts
How To Use Social Media Marketing For Small Business
Mar 2010
This webcast is giving free tips and strategies in regards to how to use web 2.0 social media marketing for small business in 2010 and beyond.
Provided by Howcast
-
Webcasts
How To Build A Social Networking Spiderweb
Feb 2010
How to build a social networking web traffic spider web. Clever marketers know that using social networks and bookmarking sites are important for branding and for building a web presence. This...
Provided by Howcast
-
Webcasts
Connecting With Your Online Audience
Jun 2009
This webcast is going to talk about how to connect with your online audience utilizing several different web applications including blogs, twitter, myspace and facebook, youtube, vimeo, and emails.
Provided by Howcast
-
Webcasts
How To Properly Do Social Media Marketing
Feb 2009
This webcast is giving guidance about how one can do properly social media marketing. By using webcast tips one can rock in the Social Media world and can be the leader who always knew you could...
Provided by Howcast
-
Webcasts
Internet Network Marketing - Writing Content And Posting On Blog
Apr 2009
This webcast is discusses about Internet Network Marketing. And also giving Training on how to write content and post on blog.
Provided by Howcast
-
Webcasts
Basics - Marketing You Tube - Google
Oct 2009
This webcast discussing just some basic principles of marketing, what works or not, Oh and author also suggesting that humor doesn?t sell products because people enjoy the humor but forget the...
Provided by Howcast
-
White Papers
Short Way To Network Marketing Success
Aug 2009
Network Marketing is a phenomenon of recent times. There are more and more network marketing company and home party plan company. The authors will not tell the difference between the two forms of...
Provided by Free Articles Directory
-
White Papers
Sales Tips: Make A List, Delete Excuses
Mar 2010
Selling is as much mind-set as skill set - especially today. Sure the economy has made it harder to conduct business and find and close opportunities. It has also made it harder to decipher what...
Provided by EyesOnSales
-
White Papers
Social Networking: Brave New World Or Revolution From Hell?
Nov 2007
It's a real phenomenon. Facebook, MySpace, Bebo, Orkut, Perfspot, Friendster, Neighborhood - the list of social networking websites goes on and on. Masses of users are signing up to their services...
Provided by MessageLabs
-
Webcasts
How To Use YouTube Marketing For Chiropractors
Aug 2009
This webcast is discusses about how YouTube marketing for chiropractors can get you New Patients fast. Videos allow people to get to know, like and trust you before ever setting foot into your...
Provided by Howcast
-
Webcasts
How-To Use The Benefits Of Social Bookmarking To Promote Your Small Business
Aug 2009
To promote your business you need to get into the routine of bookmarking any new content that you create and distribute. This webcast will show you the benefits and strategies to create successful...
Provided by Howcast
-
Webcasts
Facebook Marketing Tips For Internet Entrepreneurs
Aug 2009
This is a video tutorial from WebTechGurl.com that allows users to undertake Facebook marketing. This Facebook marketing video tutorial provides some very helpful tips on how internet...
Provided by Howcast
-
Webcasts
Blogger Blog Marketing Statistics
Aug 2009
This video discusses the Google Analytics tool that is increasingly being used by people to understand where the traffic on their website is coming from, the geographical areas they are coming...
Provided by Howcast
-
Webcasts
Internet Web Marketing Blogs By Internet Marketing Experts!
Oct 2008
This video is about a newly created blog on the various aspects of marketing like affiliate, network, online marketing and various other marketing s to create a big business online. Anyone who is...
Provided by Howcast
-
Webcasts
Hottest Keywords For Google AdWords Campaigns
Oct 2008
This webcast shows how to find the most profitable keywords for your Google AdWords Pay per Click campaigns.
Provided by Howcast
-
Webcasts
How To Get Free Traffic To Your Websites
Sep 2008
This webcast talks about how to get visitors to your website using social marketing methods.
Provided by Howcast
-
White Papers
Blogs Can Help Predict Product Sales
Sep 2009
While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes. In a new study, "Marketing Activity,...
Provided by University of Michigan (Ross)
-
White Papers
Just A Pretty Face(Book)? Social Media Tries To Come Of Age
May 2010
Emails are old hat; SMSs passes. Tweeting, blogging, and posting on "walls" are no longer the domain of the under-30s. They have become a staple of the way most people in the world communicate...
Provided by INSEAD
-
White Papers
The Price Of A Billable Hour: Social Networks Affect Transaction Costs
Jul 2009
From a sociological perspective, informal social relationships are thought to shape our economic opportunities in ways that impersonal market interactions and formal contractual relationships do...
Provided by Northwestern University (Kellogg)
-
White Papers
Meeting Strangers And Friends Of Friends: How Random Are Social Networks?
Jun 2008
Prison friendships and high school romances, the two most purely social networks, were accurately modeled by an almost entirely random process. It was becoming clear since about 2000 that large,...
Provided by Northwestern University (Kellogg)
-
White Papers
The Complementary Roles Of Traditional And Social Media In Driving Marketing Performance
Sep 2009
The media landscape has dramatically changed over the past decade, with traditional media (e.g., newspapers. television) now supplemented by social media (e.g., blogs. discussion forums). This new...
Provided by INSEAD
-
White Papers
TEC Paper (COO) - Driving Operations Through Better, Faster Decision Making
Jul 2010
In this white paper from TEC, find out how software provides visibility into your operations and helps you make better, faster decisions about employees, products, and services. It also gives you...
Provided by SAP
-
White Papers
A Comparison Of The Effects Of Transmitter Activity And Connectivity On The Diffusion Of Information Over Online Social Networks
Apr 2010
This paper examines how observable and measurable characteristics of the people who originally transmit information in online social networks affect how far that information spreads. Two...
Provided by INSEAD
-
White Papers
Online Social Networking And The Economic Crisis
Aug 2009
In the fallout of the global financial meltdown, it's difficult to think of a positive side to the economic crisis. But it actually might be good news for Web 2.0 social networking. It would...
Provided by INSEAD
-
White Papers
Structural Search and Optimization in Social Networks
Feb 2009
The explosive growth in the variety and size of social networks has focused attention on searching these networks for useful structures. Like the internet or the telephone network, the ability to...
Provided by University of Texas (Dallas)
-
White Papers
Information Communities: The Network Structure Of Communication
Oct 2008
This project gives a general definition of communities in the context of communication networks, an important and well-studied category of social networks. The work mathematically justifies the...
Provided by INSEAD
-
White Papers
Where Do Creative Interactions Come From? The Role Of Tie Content And Social Networks
Feb 2008
Understanding the determinants of creativity at the individual and organizational level has been the focus of a long history of research in various disciplines from the social sciences, but little...
Provided by INSEAD
-
White Papers
Effects Of Word-of-Mouth Versus Traditional Marketing: Findings From An Internet Social Networking Site
Apr 2008
The authors study the effect of Word-Of-Mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network...
Provided by University of California, Los Angeles (Anderson)
-
Webcasts
No Social Media Without Strategy
Feb 2010
In this webcast John Jantsch, award winning social media publisher, talks about finding strategic ways to deploy social media assets based on your individual brand's needs.
Provided by American Express
-
Webcasts
Grown Locally
Feb 2010
In this webcast John Jantsch, award winning social media publisher, recommends that businesses use tools such as LinkedIn to form groups geared at forging local business connections. He explains...
Provided by American Express
-
Webcasts
Social Fusion
Jan 2010
In this webcast the award winning social media publisher John Jantsch discusses the importance of incorporating a personal touch into social media. He explains why online resources are not meant...
Provided by American Express
-
Webcasts
Blog Hard
Jan 2010
John Jantsch, award winning social media publisher, discusses the importance of local businesses utilizing blogs to stay in close contact with partners. In this webcast, he explains why everyone...
Provided by American Express
-
Webcasts
Twitter: Our Most Powerful Social Media Tool
Jan 2010
John Jantsch, award winning social media publisher, speaks to the impact and value of tapping into the conversational format of Twitter. In this webcast, he explains how Twitter and Facebook can...
Provided by American Express
-
Webcasts
Local, Local, Local...But Use Social Media's Tools
Jan 2010
John Jantsch, award winning media publisher, strongly recommends using Facebook, Twitter, and other social media tools to capture local market share. In this webcast, he speaks to these tools as...
Provided by American Express
-
Webcasts
Social Media Is Here To Stay, Get Involved
Jan 2010
Award winning social media publisher John Jantsch discusses why the key to a successful business lies in finding a need and getting people to like and trust you. In this webcast, he shares how the...
Provided by American Express
-
Webcasts
No Strategy? Fake It Til You Make It
Jan 2010
According to John Jantsch, award winning social media publisher, digital real estate is a hot commodity. In this webcast he discusses why establishing awareness early on is important and discusses...
Provided by American Express
-
Webcasts
Social Media Breeds Trust, Trust Breeds Sales
Jan 2010
Naysayers say social media can't affect sales because people consider it annoying. Not true, says John Jantsch, award winning social media publisher. It's all about getting people to know, like,...
Provided by American Express
-
Webcasts
Marketing Is For Everyone-So Use It Socially!
Jan 2010
Award winning social media publisher John Jantsch speaks to why social media should "Become part of the fiber of your life [and] your business." In this webcast, he recommends how to make...
Provided by American Express
-
White Papers
How Effective Is Social Media For B2B Lead Generation?
Jan 2010
LeadForce1 is a highly proactive, cloud based, B2B Marketing Automation 2.0 platform that helps identify & create a sales opportunity by measuring visitor intent. It provides unmatched actionable...
Provided by LeadForce1
-
White Papers
Ten Terrific LinkedIn Tricks To Grow Your Business!
Apr 2010
While it is true everyone is atwitter about Twitter, it is equally true that for many small business owners, LinkedIn is an equally, if not more, powerful social media tool. There are a few...
Provided by American Express
-
White Papers
Top 10 Social Media Tools To Find Your Referral Champions
Jul 2010
Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add...
Provided by American Express
-
White Papers
5 Ways To Create Fresh Content For Your Blog
Aug 2010
One of the toughest parts of running a blog is coming up with fresh content. The writing part can be hard enough, and when you're stuck with writer's block, coming up with one more idea feels...
Provided by American Express
-
White Papers
Social Media Moms Partner With Brands For Summer Promotions
Aug 2010
The number of moms using social media has taken off. A study by BabyCenter said "Since 2006, the number of moms using social media has skyrocketed more than 500 percent." It's been so popular that...
Provided by American Express
-
Webcasts
Viral Marketing For A Husky Business
Apr 2009
Tammy Naples started a retail business when she couldn't find clothes for "Her son who was built like a lineman." Word of her "Husky Fashions" spread - online.
Provided by American Express
-
Webcasts
Miles Nadal - Chairman And CEO, MDC Partners
Dec 2009
Miles Nadal, marketing expert and CEO of MDC Partners, talks about the most effective way to shrink your advertising budget in a recession: shift it from traditional outlets to internet and social...
Provided by American Express
-
Webcasts
American Business: Bungalow Blogpreneurs
May 2010
Blogging can help enhance your business, but have you ever thought about turning blogging into your main business? Meet some entrepreneurs who have made the web work for them as they sell their...
Provided by American Express
-
Webcasts
Blog To Increase Brand Awareness
Jul 2010
"If you're not blogging you should be" states Julie Goldman, Founder and CEO of The Original Runner Company. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark,...
Provided by American Express
-
Webcasts
Maximize Your Social Presence
Jul 2010
During OPEN's social media panel at the Make Mine a Million $ Business event in Newark NJ, Sarah Endline, CEO of sweetriot, provides small business owners advice on how to maximize time spent on...
Provided by American Express
-
Webcasts
Staying Positive In This Economy & Utilizing?
Sep 2009
Jeffrey Carr, is the Executive Director of the Stern Berkley Center for Entrepreneurial Studies, and Gene Marks is the President of The Marks Group and is a small business columnist. They answer...
Provided by American Express
-
Webcasts
Celebrity Disclosure
Jan 2010
Should celebrities disclose the fact that they're being paid to tweet? According to Guy Kawasaki, founder of alltop.com, the answer is "Yes." In this webcast, he emphasizes that celebrities should...
Provided by American Express
-
Webcasts
Finding Your Twitter Niche
Jan 2010
Should a dry cleaner try Twitter? Guy Kawasaki, founder of alltop.com, doesn't have a definitive answer to that, but he does believe that even small, family-oriented businesses can find a creative...
Provided by American Express
-
Webcasts
If You Provide Interesting Links, They Will Follow
Jan 2010
How do you find more followers? Guy Kawasaki, founder of alltop.com, suggests providing followers with interesting links. In this webcast he explains that people will follow you?if you give them a...
Provided by American Express
-
Webcasts
Team Tweeter
Jan 2010
Guy Kawasaki, founder of alltop.com, talks about various services that can be used to solve a variety of Twitter based needs. In this webcast, he discusses how managers of a Twitter account can...
Provided by American Express
-
Webcasts
Tweet Brand Management
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how savvy brand managers should use Twitter as a way to influence "Conversations" between brand supporters and detractors. In this webcast, he...
Provided by American Express
-
Webcasts
Twitter. The New Olive Branch
Jan 2010
Using Comcast as a prime example, alltop.com founder, Guy Kawasaki, discusses how Twitter can be used to rectify problems with unhappy customers and brand detractors. In this webcast, he explains...
Provided by American Express
-
Webcasts
Birth Of Auto-Tweet
Jan 2010
Guy Kawasaki, founder of alltop.com, teaches business owners how to make tweets more impactful via repetition. In this webcast, he explains how tools like ObjectiveMarketer, can be used to...
Provided by American Express
-
Webcasts
Twitter Or Facebook? Let Strategy Decide
Jan 2010
Should business owners separate their Twitter activity from that of Facebook, or should the content be linked and duplicated? Guy Kawasaki, founder of alltop.com, discusses the fundamental "Push"...
Provided by American Express
-
Webcasts
There's An 'I' In Twitter, But It's Not About?
Jan 2010
Guy Kawasaki, founder of alltop.com, explains that business owners should use Twitter to share information that their customers want to learn. In this webcast, he discusses how tweets must be made...
Provided by American Express
-
Webcasts
Truck Tweeting
Jan 2010
How does a wildly popular, mobile Mexican-Korean fusion food truck let its fans know where to find it in the L.A. area? In this webcast, Guy Kawasaki, founder of alltop.com, discusses how Twitter...
Provided by American Express
-
Webcasts
Twitter Pushes Buttons
Jan 2010
Guy Kawasaki, founder of alltop.com, says that "If you're not upsetting somebody on Twitter, you're not using it right." In this webcast, he advises business owners not to worry if they...
Provided by American Express
-
Webcasts
Always Be Tweeting, And Seeking
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses the etiquette of tweeting and the ultimate goal: earning retweets. In this webcast, Guy advises: always tweet, always respond, always provide...
Provided by American Express
-
Webcasts
Want To Drive Business? Fire Up The Twitter Account
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how Twitter has revolutionized the way businesses communicate with consumers. In this webcast, he explains how business owners can tweet about...
Provided by American Express
-
Webcasts
If You Like What's Being Said, Tap Into The Conversation
Feb 2010
Guy Kawasaki, founder of alltop.com, advises business owners to use geo-targeting on Twitter to find the customers that are located closest to their companies. In this webcast, he explains how...
Provided by American Express
-
Webcasts
Don't Just Focus On Your Brand
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how Twitter can be used to penetrate brand discussions whether the topic is your company or a competitor. In this webcast, Guy advises business...
Provided by American Express
-
White Papers
6 Ways To Be Innovatively Global
May 2010
A Foreign market entry does not always require a major investment. Innovation and risk-taking go hand in hand with firms that go global. Taking the initiative to pursue a new international market...
Provided by American Express
-
White Papers
How To Create A Facebook Business Page
Jun 2009
The recent overhaul of the Facebook interface dramatically improved the functionality of the Pages feature on Facebook. Now it makes even more sense for small businesses to consider creating an...
Provided by American Express
-
White Papers
Lighting The Path For Your Leads
Jun 2009
Traditional lead-generation tactics, directory advertising, trade show participation, and half-page print ads are quickly losing appeal with small business marketers. There are two very good...
Provided by American Express
-
White Papers
Reading Your Market's Mind
May 2009
Knowing exactly what your clients and prospects are thinking is a big part of the marketing game. Many small business owners think they know their customers want, but gut feeling or even a blind...
Provided by American Express
-
White Papers
How To Connect
Nov 2009
One of benefits of registering for OPEN Forum, or perhaps any social networking site, is the ability to connect with other business professionals and create relationships that may produce new...
Provided by American Express
-
White Papers
Twitter Tips From Bank Of America: Stay Connected With Companies And Friends
Jan 2010
It's hot and just getting hotter: these days, everyone seems to be using Twitter, the free social real-time messaging utility. Twitter is also becoming a popular way for consumers to reach out to...
Provided by Bank of America
-
White Papers
12 Social Media Friendly Business Cards
Jul 2010
While virtual business cards are becoming a viable alternative to paper cards, there is still a huge demand for traditional business cards. When you meet someone, it is very unlikely that they...
Provided by American Express
-
White Papers
5 Tips For Using Social Media For Real Results
Apr 2010
You probably know the mantra for using social tools at this point - engage, engage, engage. Simply setting up a social media presence and updating it regularly is just not enough. It's what you do...
Provided by American Express
-
White Papers
So You Want To Launch An Online Forum
May 2008
To start the community off right, one must have the mind in the right place. One should know what the community is, what one is trying to accomplish, what one will need to do to accomplish it, and...
Provided by American Management Association
-
White Papers
Old People Need "Friends," Too: Using Social Networking Sites For Business
Sep 2008
Some businesses, worried that networking too often translates to "Not working," have blocked employee access to social networking sites in the workplace. The bottom line is that social networking...
Provided by American Management Association
-
White Papers
Does Social Networking Boost Productivity?
Jul 2007
Most employers still don't know what to make of online social networking technologies. In recent years, the press has been abuzz about how young people are crowding onto social networking sites...
Provided by American Management Association
-
White Papers
The Value Of A Facebook Fan: An Empirical Review
Jun 2010
As Facebook matures as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their...
Provided by Syncapse
-
White Papers
Twitter & The Consumer-Marketer Dynamic
Jul 2010
It's hard to imagine a world without Twitter - the micro blogging platform that has transcended global culture to change the way people share information and connect with others online. Four years...
Provided by 360i
-
White Papers
15 Reasons Luxury Brands Must Be On Twitter
Jan 2010
When searching recently for luxury hotels to recommend to a friend planning an upscale event, the author was surprised to find that many are not yet on Twitter. In fact it's not just fine hotels;...
Provided by REBRAND
-
Webcasts
Achieving Better Customer Retention Through Social Marketing
Jan 2010
As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them....
Provided by SAS Institute
-
White Papers
Sales Tips: Make A List, Delete Excuses
Mar 2010
Selling is as much mind-set as skill set - especially today. Sure the economy has made it harder to conduct business and find and close opportunities. It has also made it harder to decipher what...
Provided by EyesOnSales
-
White Papers
Social Networking: Brave New World Or Revolution From Hell?
Nov 2007
It's a real phenomenon. Facebook, MySpace, Bebo, Orkut, Perfspot, Friendster, Neighborhood - the list of social networking websites goes on and on. Masses of users are signing up to their services...
Provided by MessageLabs
-
Webcasts
How To Use YouTube Marketing For Chiropractors
Aug 2009
This webcast is discusses about how YouTube marketing for chiropractors can get you New Patients fast. Videos allow people to get to know, like and trust you before ever setting foot into your...
Provided by Howcast
-
Webcasts
How-To Use The Benefits Of Social Bookmarking To Promote Your Small Business
Aug 2009
To promote your business you need to get into the routine of bookmarking any new content that you create and distribute. This webcast will show you the benefits and strategies to create successful...
Provided by Howcast
-
Webcasts
Facebook Marketing Tips For Internet Entrepreneurs
Aug 2009
This is a video tutorial from WebTechGurl.com that allows users to undertake Facebook marketing. This Facebook marketing video tutorial provides some very helpful tips on how internet...
Provided by Howcast
-
Webcasts
Blogger Blog Marketing Statistics
Aug 2009
This video discusses the Google Analytics tool that is increasingly being used by people to understand where the traffic on their website is coming from, the geographical areas they are coming...
Provided by Howcast
-
Webcasts
Internet Web Marketing Blogs By Internet Marketing Experts!
Oct 2008
This video is about a newly created blog on the various aspects of marketing like affiliate, network, online marketing and various other marketing s to create a big business online. Anyone who is...
Provided by Howcast
-
Webcasts
Hottest Keywords For Google AdWords Campaigns
Oct 2008
This webcast shows how to find the most profitable keywords for your Google AdWords Pay per Click campaigns.
Provided by Howcast
-
Webcasts
How To Get Free Traffic To Your Websites
Sep 2008
This webcast talks about how to get visitors to your website using social marketing methods.
Provided by Howcast
-
White Papers
Blogs Can Help Predict Product Sales
Sep 2009
While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes. In a new study, "Marketing Activity,...
Provided by University of Michigan (Ross)
-
White Papers
Just A Pretty Face(Book)? Social Media Tries To Come Of Age
May 2010
Emails are old hat; SMSs passes. Tweeting, blogging, and posting on "walls" are no longer the domain of the under-30s. They have become a staple of the way most people in the world communicate...
Provided by INSEAD
-
White Papers
The Price Of A Billable Hour: Social Networks Affect Transaction Costs
Jul 2009
From a sociological perspective, informal social relationships are thought to shape our economic opportunities in ways that impersonal market interactions and formal contractual relationships do...
Provided by Northwestern University (Kellogg)
-
White Papers
Meeting Strangers And Friends Of Friends: How Random Are Social Networks?
Jun 2008
Prison friendships and high school romances, the two most purely social networks, were accurately modeled by an almost entirely random process. It was becoming clear since about 2000 that large,...
Provided by Northwestern University (Kellogg)
-
White Papers
The Complementary Roles Of Traditional And Social Media In Driving Marketing Performance
Sep 2009
The media landscape has dramatically changed over the past decade, with traditional media (e.g., newspapers. television) now supplemented by social media (e.g., blogs. discussion forums). This new...
Provided by INSEAD
-
White Papers
TEC Paper (COO) - Driving Operations Through Better, Faster Decision Making
Jul 2010
In this white paper from TEC, find out how software provides visibility into your operations and helps you make better, faster decisions about employees, products, and services. It also gives you...
Provided by SAP
-
White Papers
A Comparison Of The Effects Of Transmitter Activity And Connectivity On The Diffusion Of Information Over Online Social Networks
Apr 2010
This paper examines how observable and measurable characteristics of the people who originally transmit information in online social networks affect how far that information spreads. Two...
Provided by INSEAD
-
White Papers
Online Social Networking And The Economic Crisis
Aug 2009
In the fallout of the global financial meltdown, it's difficult to think of a positive side to the economic crisis. But it actually might be good news for Web 2.0 social networking. It would...
Provided by INSEAD
-
White Papers
Structural Search and Optimization in Social Networks
Feb 2009
The explosive growth in the variety and size of social networks has focused attention on searching these networks for useful structures. Like the internet or the telephone network, the ability to...
Provided by University of Texas (Dallas)
-
White Papers
Information Communities: The Network Structure Of Communication
Oct 2008
This project gives a general definition of communities in the context of communication networks, an important and well-studied category of social networks. The work mathematically justifies the...
Provided by INSEAD
-
White Papers
Where Do Creative Interactions Come From? The Role Of Tie Content And Social Networks
Feb 2008
Understanding the determinants of creativity at the individual and organizational level has been the focus of a long history of research in various disciplines from the social sciences, but little...
Provided by INSEAD
-
White Papers
Effects Of Word-of-Mouth Versus Traditional Marketing: Findings From An Internet Social Networking Site
Apr 2008
The authors study the effect of Word-Of-Mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network...
Provided by University of California, Los Angeles (Anderson)
-
Webcasts
No Social Media Without Strategy
Feb 2010
In this webcast John Jantsch, award winning social media publisher, talks about finding strategic ways to deploy social media assets based on your individual brand's needs.
Provided by American Express
-
Webcasts
Grown Locally
Feb 2010
In this webcast John Jantsch, award winning social media publisher, recommends that businesses use tools such as LinkedIn to form groups geared at forging local business connections. He explains...
Provided by American Express
-
Webcasts
Social Fusion
Jan 2010
In this webcast the award winning social media publisher John Jantsch discusses the importance of incorporating a personal touch into social media. He explains why online resources are not meant...
Provided by American Express
-
Webcasts
Blog Hard
Jan 2010
John Jantsch, award winning social media publisher, discusses the importance of local businesses utilizing blogs to stay in close contact with partners. In this webcast, he explains why everyone...
Provided by American Express
-
Webcasts
Twitter: Our Most Powerful Social Media Tool
Jan 2010
John Jantsch, award winning social media publisher, speaks to the impact and value of tapping into the conversational format of Twitter. In this webcast, he explains how Twitter and Facebook can...
Provided by American Express
-
Webcasts
Local, Local, Local...But Use Social Media's Tools
Jan 2010
John Jantsch, award winning media publisher, strongly recommends using Facebook, Twitter, and other social media tools to capture local market share. In this webcast, he speaks to these tools as...
Provided by American Express
-
Webcasts
Social Media Is Here To Stay, Get Involved
Jan 2010
Award winning social media publisher John Jantsch discusses why the key to a successful business lies in finding a need and getting people to like and trust you. In this webcast, he shares how the...
Provided by American Express
-
Webcasts
No Strategy? Fake It Til You Make It
Jan 2010
According to John Jantsch, award winning social media publisher, digital real estate is a hot commodity. In this webcast he discusses why establishing awareness early on is important and discusses...
Provided by American Express
-
Webcasts
Social Media Breeds Trust, Trust Breeds Sales
Jan 2010
Naysayers say social media can't affect sales because people consider it annoying. Not true, says John Jantsch, award winning social media publisher. It's all about getting people to know, like,...
Provided by American Express
-
Webcasts
Marketing Is For Everyone-So Use It Socially!
Jan 2010
Award winning social media publisher John Jantsch speaks to why social media should "Become part of the fiber of your life [and] your business." In this webcast, he recommends how to make...
Provided by American Express
-
White Papers
How Effective Is Social Media For B2B Lead Generation?
Jan 2010
LeadForce1 is a highly proactive, cloud based, B2B Marketing Automation 2.0 platform that helps identify & create a sales opportunity by measuring visitor intent. It provides unmatched actionable...
Provided by LeadForce1
-
Case Studies
Content Is Queen: How Article And Blog Writing Will Increase Your Sales
Jun 2010
As a company, you have two choices when it comes to marketing: a) You can cram unwanted advertising messages down consumers' throats b) You can provide useful and valuable content that will make...
Provided by Egg Marketing & Public Relations
-
Webcasts
Achieving Better Customer Retention Through Social Marketing
Jan 2010
As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them....
Provided by SAS Institute
-
White Papers
15 Reasons Luxury Brands Must Be On Twitter
Jan 2010
When searching recently for luxury hotels to recommend to a friend planning an upscale event, the author was surprised to find that many are not yet on Twitter. In fact it's not just fine hotels;...
Provided by REBRAND
-
White Papers
Twitter & The Consumer-Marketer Dynamic
Jul 2010
It's hard to imagine a world without Twitter - the micro blogging platform that has transcended global culture to change the way people share information and connect with others online. Four years...
Provided by 360i
-
White Papers
The Value Of A Facebook Fan: An Empirical Review
Jun 2010
As Facebook matures as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their...
Provided by Syncapse
-
White Papers
Does Social Networking Boost Productivity?
Jul 2007
Most employers still don't know what to make of online social networking technologies. In recent years, the press has been abuzz about how young people are crowding onto social networking sites...
Provided by American Management Association
-
White Papers
Old People Need "Friends," Too: Using Social Networking Sites For Business
Sep 2008
Some businesses, worried that networking too often translates to "Not working," have blocked employee access to social networking sites in the workplace. The bottom line is that social networking...
Provided by American Management Association
-
White Papers
So You Want To Launch An Online Forum
May 2008
To start the community off right, one must have the mind in the right place. One should know what the community is, what one is trying to accomplish, what one will need to do to accomplish it, and...
Provided by American Management Association
