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social networking
(526 results)-
White Papers
Social Media And Social Networking
Feb 2010
Social media are those which spread information through social, collaborative, or shared means. In its most ideal uses, social media relies on consumer- or user-generated content. Online and for...
Provided by University of Michigan
-
White Papers
Social Networking As A Marketing Tool
Jan 2009
Traditional marketing is undergoing a transformation due, in large part, to the Internet and social networks and social media. The evidence is everywhere, for example, many consumers no longer...
Provided by CUNA
-
White Papers
The Need To Archive Social Networking Content
May 2010
Social networking tools like Twitter, Face book, Orkut, Yelp, LinkedIn and a growing number of other platforms are often used to inform others of important news like the desire to "Fall into a...
Provided by Osterman Research
-
White Papers
?Try Hard?: Attitudes To Advertising In Online Social Networks
Nov 2009
Advertising has recently entered many new spaces it does not fully understand. The rules that apply in traditional media do not always translate in new media environments. However, their low cost...
Provided by Queensland University of Technology
-
White Papers
Social Networking - What Every Business Should Know
May 2008
Social networks provide multiple ways for members to interact such as instant messaging, email, video and voice chat, file sharing, blogging and discussion groups. This multi-way flow of...
Provided by ScanSafe
-
White Papers
Social Networking Is Social Structure
Feb 2008
Many popular book mailing and social networking sites have been acquired by larger corporations - the most famous of which was of course Google's acquisition of social video network, YouTube....
Provided by SeoApex
-
White Papers
Social Influence Research: A New Approach To Social Analysis Behavior
May 2009
As marketers, readers all striving to build customers who incorporate products and brand experience stories into their social lives. But a look at the online social world shows that not all...
Provided by Razorfish
-
White Papers
Moderation In Social Networks
Aug 2010
With the recent announcement by Coca-Cola that it intends to "fish where the fish are" and that Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and...
Provided by emoderation
-
Webcasts
Social Responsibility In Business Today
Jun 2010
Take the case of Tropical Telecom, a telecommunications holding company whose subsidiaries provide internet VoIP services in the Caribbean and the United States. The company's Haitian subsidiary,...
Provided by INSEAD
-
White Papers
Advertising On Social Networking Websites
May 2008
The rise of social networking websites such as MySpace and Facebook over the past decade has been nothing short of phenomenal. Once regarded as nothing more than a passing 'Fad', these websites...
Provided by University of Pennsylvania
-
White Papers
On The Precipe Of E-Discovery: Can Litigants Obtain Employee Social Networking Web Site Information Through Employers?
May 2010
In today's global economy, many businesses rely on instant communication, requiring employees to be continuously "Connected" through the use of the latest forms of technology. An increasing number...
Provided by Catholic University of America
-
White Papers
Online Social Networks And E-Commerce
Nov 2007
Online service providers, such as Facebook and Amazon, are beginning to collect various kinds of public and private data across the Web for the purposes of targeted marketing. A vast variety of...
Provided by Massachusetts Institute of Technology
-
White Papers
Do Friends Influence Purchases In A Social Network?
Feb 2009
Social networks, such as Facebook and MySpace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However,...
Provided by Harvard University
-
White Papers
Direct Marketing On A Social Network
Sep 2009
Direct Marketing (DM) - sending promotional messages to individual customers - is increasingly used by marketers as a result of the explosive growth of customer databases. Most current methods to...
Provided by University of Pennsylvania
-
White Papers
New Product Diffusion Over A Social Network: The Case Of The iPhone
May 2009
In this paper the author study the diffusion of the iPhone over a period of several months after its launch. In particular, the author is interested in how adoption and diffusion processes are...
Provided by Carnegie Mellon University
-
White Papers
Influence Of Social Networks In Target Marketing
Apr 2010
Online social networks such as Facebook have shown a huge increase in the number of users. In this work, Facebook will be used as a dataset to see how social networks can be used to provide better...
Provided by University of Pennsylvania
-
White Papers
Optimal Marketing Strategies Over Social Networks
Feb 2008
The authors discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), the authors study...
Provided by Northwestern University
-
White Papers
Running Head: Social Media Marketing
May 2010
Social media marketing involves the use of online social media tools - such as Facebook, Twitter, and LinkedIn - to reach consumers in innovative ways. Given the increasingly large numbers of...
Provided by Liberty University
-
White Papers
How Social Networks And Opinion Leaders Affect The Adoption Of A New Product
Sep 2010
Do word-of-mouth and other peer influence processes really affect when people adopt a new product? Can one identify the most influential customers and hence those who are good seeding points for a...
-
White Papers
The Evolution Of Social Marketing
Dec 2010
Social marketing is a growing buzzword in marketing and public relations circles as well as companies intrigued by online media's promise of building direct relationships with customers. But...
Provided by Powered
-
White Papers
Revealing Social Networks Of Spammers
Aug 2010
The magnitude of the spam problem has not gone unnoticed by the US government. In 2003, the United States government drafted the Controlling the Assault of Non-Solicited Pornography and Marketing...
Provided by University of Michigan
-
White Papers
The Business Value Of Social Network Technologies: A Framework For Identifying Opportunities For Business Value And An Emerging Research Program
Aug 2008
Although social network technologies have been the focus of many papers in the popular and business press, businesses remain unclear about their value. They use theory and data gathered from IT...
Provided by Arizona State University
-
White Papers
The Meaning Of 21st Century Business: Unleashing The Power Within Using Social Networks
Jan 2011
All the business technology innovation may not change the big picture of the dramatic changes and global power shifts we are experiencing, but it will go a long way to giving us the eyes and ears...
Provided by Business Process Trends
-
White Papers
The Future Of Social Enterprise: Harvard Business School Working Paper
Jun 2008
The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure...
Provided by Harvard Business School
-
White Papers
Social Networking And Recognition: A Case For Virtual Storytelling And Real Results
Sep 2010
By 2014, social networking will replace email as the primary form of communication for up to 20 percent of business users. Even now, 69 percent of executives report measurable benefits from using...
Provided by Dittman Incentive Marketing
-
White Papers
Dynamics Of Information Exchange In Endogenous Social Networks
Sep 2010
The authors develop a model of information exchange through communication and investigate its implications for information aggregation in large societies. An underlying state determines payoffs...
Provided by National Bureau of Economic Research
-
White Papers
From Fiction To Fact: The Impact Of CEO Social Networks
Jan 2008
This paper investigates the relationship between a CEO's social network, firm identity, and firm performance. There are two competing theories that predict contradictory outcomes. Following social...
Provided by University of Manchester
-
White Papers
Social Networks And Trade Of Services: Modeling Interregional Tourism Flows
Jan 2011
Recent literature on border effects has fostered research on informal barriers to trade and the role played by network dependencies. In relation to social networks, it has been shown that...
Provided by Universidad Autonoma de Madrid
-
White Papers
Word Of Mouth Advertising, Credibility And Learning In Networks
Jun 2010
Social networks representing the pattern of social interactions who talks to or who observes whom-play a crucial role as a medium for the spread of information, ideas, diseases, products. Someone...
Provided by University of Warwick
-
White Papers
Consumers And Web 2.0: Five Action Items For Pharmaceutical, Biotech, And Device Marketers
Feb 2008
There are many benefits to monitoring online conversations. First, by listening to your customers, you gain valuable market insight that is usually only available from extensive focus group...
Provided by Manhattan Research
-
White Papers
Innovating At The World's Crossroads: How Multicultural Networks Promote Creativity
Feb 2011
This paper examines the effects of multicultural social networks on individuals' creative performance. Combining network analysis with experimental methods, two studies using different samples...
Provided by Harvard Business School
-
White Papers
Understanding Interactions In Social Networks And Committees
Jan 2010
While much of the literature on cross section dependence has focused mainly on estimation of the regression coefficients in the underlying model, estimation and inferences on the magnitude and...
Provided by University of Cambridge
-
White Papers
Communities Of Purpose
Jun 2010
As the online world matures, social communities are splintering into groups, with consumers becoming smarter about how and where they spend their time. Shared interest communities and communities...
Provided by emoderation
-
White Papers
Organizational Communication Networks
Sep 2007
Communication and other social networks have been the subject of considerable scholarship since the eighteenth century (Mattelart, 2000), but the past two decades have produced unprecedented...
Provided by University of Southern California
-
White Papers
Using Social Network Marketing In An IT Transformation
Mar 2011
Social Networking has always existed in different forms. In the distant past, people communicated face-to-face or wrote letters to each other. With the advent of the electronics age, social...
Provided by CastlePointe
-
Webcasts
WebSphere Application Server Feature Pack for Web 2.0 demo
Mar 2011
Need your business to be flexible and agile? If you depend on the assets of partners & suppliers like us, you'll enjoy this video. It shows how the IBM WebSphere Application Server (WAS) Feature...
Provided by IBM
-
Whitepapers
Taking Collaboration to the Next Level: From the E-mail and Document-centric World of 'Enterprise 1.0' to the People-centric World of Enterprise 2.0
Mar 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
-
White Papers
Influence Networks
Dec 2010
Some behaviors, ideas or technologies spread and become persistent in society, whereas others vanish. This paper analyzes the role of social influence in determining such distinct collective...
Provided by Universite Catholique de Louvain
-
White Papers
New Ways To Make People Save: A Social Marketing Approach
Feb 2009
In this paper, the authors use a social marketing approach to develop a planning aid to help new employees at a not-for-profit institution contribute to supplementary pensions. They employed...
Provided by National Bureau of Economic Research
-
White Papers
Social Networks And Innovation (Handicraft Industry In Bantul, Yogyakarta)
Jan 2011
This paper found most of the handicraft producers have conducted various innovations during last five years. The newest innovations are managerial innovation, marketing innovation and product...
Provided by Munich Personal Repec Archive
-
White Papers
How To Use Online Video To Establish Credibility
May 2009
When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand...
Provided by American Express
-
White Papers
Web Retailers Sweeten The Deal To Nudge Sales Higher
May 2009
Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase...
Provided by American Express
-
White Papers
5 Ways To Find Business Leaders On Twitter
Jun 2009
Twitter is a powerful resource for networking. Businesses are using the medium to share their thoughts, exchange ideas, and even provide customer service. Your small business should be benefiting...
Provided by American Express
-
White Papers
Connect With Your Colleagues Via Online Social Networking
Apr 2009
Gone are the days of strolling past a co-worker's cubicle and knowing nothing about them but the name on their placard. Sauntering through office parties to hear fleeting details about your peers...
Provided by American Express
-
White Papers
Features To Use With LinkedIn
Apr 2009
LinkedIn is that social media tool that is popular with professionals and executives. Very popular. LinkedIn may be the dignified, stately, social media resource. That compares to the mob scene at...
Provided by American Express
-
White Papers
Putting Social Media In Real Life Context For SMBs
Oct 2009
It's hard not to be skeptical about the social media craze, especially if you're a small business that's struggling to find a way to bring business context to platforms like Facebook and Twitter....
Provided by American Express
-
White Papers
What CNN Can Teach Entrepreneurs About Social Media
Sep 2008
Every customer wants a positive experience when they pull their wallet out to buy something. This experience goes way beyond a low price. Customers want helpful information, a friendly...
Provided by American Express
-
White Papers
This Conversation Is Making Me Dizzy
Jul 2008
The past two years have seen an astonishing range of "Social" sites or sites with a social component enter the picture. So how do you manage to monitor and participate in the conversation about...
Provided by American Express
-
White Papers
Social Media Ethics: 4 Common Dilemmas
Jun 2009
When you think ethics, images of two-faced politicians and greedy companies cooking the books probably come to mind. In reality, ethics is always a two-sided coin with your reputation and your...
Provided by American Express
-
White Papers
Using Social Media To Research Venture Capital
Jun 2009
You're a small, bootstrapping business that's seen a little success, or maybe you just came up with a really great idea. Now you're looking to expand your startup and take it to the next level. To...
Provided by American Express
-
White Papers
5 Ways To Use Social Media For Customer Service
Apr 2009
You may be aware of Twitter, the 140 character news and status channel where Twitterers around the world are over-sharing what they're doing. Hopefully you've already set up a business account and...
Provided by American Express
-
White Papers
Social Media Outsourcing: Pros And Cons
Jul 2009
Essentially, Facebook is ideal for already known brands. Blogging and using Twitter to drive traffic is valuable for small businesses. "Social Media is the most important business innovation since...
Provided by American Express
-
White Papers
Social Media's Impact On SEO
May 2009
There are several major levers that can impact how many visitors check out a website. One is social media, which encompasses web tools like Facebook and Twitter that help people share information....
Provided by American Express
-
White Papers
Social Media And Your Biz: By Design Or Default
Sep 2009
Think social media is a waste of time? Don't see the benefit of incorporating social media into your marketing strategy? By the design or default, social media is impacting your business whether...
Provided by American Express
-
White Papers
5 Secrets From Social Media Insiders
Aug 2009
Best Buy is a brand that most of us have come to recognize as a leading retailer in the consumer electronics space. Due to internal and external social media endeavors, they've also managed to...
Provided by American Express
-
White Papers
Avoiding The "Dark Side" Of Social Media
Aug 2009
The dark side of social media comes from its simplicity. It is super easy to launch something, and very easy to exaggerate your point of view. More and more consumers believe that new blogs or...
Provided by American Express
-
White Papers
Affect Your Cash Flows Directly With These 4 Social Media Tools
Dec 2008
Social Media is a beautiful thing these days. Dozens, if not hundreds, of applications and resources allow anyone, seemingly anywhere in the world, with a connection to the internet to connect?...
Provided by American Express
-
White Papers
Getting Customers On The Cheap Using Social Media
Dec 2008
An economic downturn has a way of getting everyone focused on what's really important. And the good news for those of us who are in charge of getting and keeping customers is that you can still...
Provided by American Express
-
White Papers
Social Networking Or Social Notworking?
Feb 2009
With today's social media - especially sites with lots of interactivity and immediate feedback such as Twitter - you can easily get caught up in chatting and surfing. It's a constant mental...
Provided by American Express
-
White Papers
Internet Marketing: A Good Investment During An Economic Slowdown
Jun 2009
It's a tough time for a lot of retailers and many are looking for new way to reach and expand their markets. Traditional advertising is still important but during this recession businesses are...
Provided by American Express
-
White Papers
Managing Your Online Reputation Is Critical In This Day And Age
Jul 2009
Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search...
Provided by American Express
-
White Papers
It's Time To Put This Myth To Rest
Nov 2008
If your brand creates or underwrites a valuable conversation, you are accruing value to your brand, and more valuable brands, be they soap, computer chips, or charge cards, are brands more folks...
Provided by American Express
-
White Papers
Is Twitter Tweaking Our Moral Compasses?
May 2009
Twitter is the new face of information overload. Even though the 'Tweet' message limit is 140 characters? multiply that by thousands of people's banter, and you have a cacophony of noise, and way...
Provided by American Express
-
White Papers
How To Drive Traffic With Repeat Tweets
Aug 2009
One of the dogmas of Twitter is that you should not repeat your tweets. Three years ago Twitter was a nice little pond that people shared with their close friends ("Close" as close can be when...
Provided by American Express
-
White Papers
Social Media Business Plan In 5 Easy Pieces
Jun 2009
So social media (Facebook, Twitter, and blogging, for example) is fun; but is it business? If you're wondering, then it's about time to take a step back, breathe deeply, and revisit the...
Provided by American Express
-
White Papers
9 Surefire Ways To Get Blogs To Cover Your Business
Jun 2009
Blogs have leveled the playing field in the media business. On the production side, blogs make it possible for anyone to publish content. Meanwhile, for those seeking coverage, blogs have...
Provided by American Express
-
White Papers
Small Businesses Can Learn From Social Media
Jul 2009
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
Provided by American Express
-
White Papers
Why Twitter? Six Reasons To Use Twitter For Business
Jul 2009
Twitter does more than just update people on your life. It can be a vital piece of your advertising, marketing, customer service, and branding initiatives. Companies have used it to reach new...
Provided by American Express
-
White Papers
Amplify Your Business Networking With LinkedIn Applications
Jul 2009
LinkedIn is already the most popular social network for professional networking. And in fact, amongst small businesses that use social media tools, professional networking is the most popular...
Provided by American Express
-
White Papers
5 Things Small Businesses Can Learn From Big Business Social Media Campaigns
Jul 2009
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
Provided by American Express
-
White Papers
Why Should Traditional Businesses Care About Social Media
Jul 2009
For web-based companies, social media has already become an essential part of marketing, promotion, outreach, and overall strategy. Viral videos can bring hundreds of thousands of visitors to a...
Provided by American Express
-
White Papers
Why Do Things Go Viral On Twitter?
Jul 2009
On Facebook, if you post a link, perhaps a couple dozen friends will see the link and visit it. A single tweet on Twitter can be seen by tens of thousands of people, even if you only have a couple...
Provided by American Express
-
White Papers
Why You Should Talk About Everything But Your Business Online
Jul 2009
There is a huge opportunity to use social media tools to market your products or services directly to customers, but there is an equally large opportunity to utilize social media to market...
Provided by American Express
-
White Papers
Email Marketing Lives: 3 Services For Sending A Great Newsletter
Aug 2009
With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has...
Provided by American Express
-
White Papers
Beyond Yelp: Location-Based Opportunities For Vendors
Aug 2009
Location-Based Social networking (LBS) is a relatively niche space that combines GPS technology (i.e. location awareness) with social media. To understand LBS think of a mobile or web application...
Provided by American Express
-
White Papers
5 Mistakes To Never Make On Twitter
Aug 2009
Twitter is so simple that many of us forget that despite the small parameters, the medium has huge implications for businesses. As a Twitterer with professional interests, you need to be aware of...
Provided by American Express
-
White Papers
How To Track Your Twitter ROI
Aug 2009
If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the...
Provided by American Express
-
White Papers
How To Use Twitter Hashtags For Business
Aug 2009
If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a...
Provided by American Express
-
White Papers
The 7 Step Social Media Marketing Plan?
May 2009
OK, disclaimer first, eventually the social media aspects of your marketing plan will just be part of your overall marketing plan. But, since this whole social media thing is still so new for many...
Provided by American Express
-
White Papers
Three Ways To Earn Followers On Twitter
Jun 2009
Businesses are jumping on twitter right and left and that's probably a good thing. But, businesses are also jumping on thinking that's all you need to do. Create a twitter account, create a bunch...
Provided by American Express
-
White Papers
Advertising On Social Networking Websites
May 2008
The rise of social networking websites such as MySpace and Facebook over the past decade has been nothing short of phenomenal. Once regarded as nothing more than a passing 'Fad', these websites...
Provided by University of Pennsylvania
-
White Papers
On The Precipe Of E-Discovery: Can Litigants Obtain Employee Social Networking Web Site Information Through Employers?
May 2010
In today's global economy, many businesses rely on instant communication, requiring employees to be continuously "Connected" through the use of the latest forms of technology. An increasing number...
Provided by Catholic University of America
-
White Papers
Online Social Networks And E-Commerce
Nov 2007
Online service providers, such as Facebook and Amazon, are beginning to collect various kinds of public and private data across the Web for the purposes of targeted marketing. A vast variety of...
Provided by Massachusetts Institute of Technology
-
White Papers
Do Friends Influence Purchases In A Social Network?
Feb 2009
Social networks, such as Facebook and MySpace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However,...
Provided by Harvard University
-
White Papers
Direct Marketing On A Social Network
Sep 2009
Direct Marketing (DM) - sending promotional messages to individual customers - is increasingly used by marketers as a result of the explosive growth of customer databases. Most current methods to...
Provided by University of Pennsylvania
-
White Papers
New Product Diffusion Over A Social Network: The Case Of The iPhone
May 2009
In this paper the author study the diffusion of the iPhone over a period of several months after its launch. In particular, the author is interested in how adoption and diffusion processes are...
Provided by Carnegie Mellon University
-
White Papers
Influence Of Social Networks In Target Marketing
Apr 2010
Online social networks such as Facebook have shown a huge increase in the number of users. In this work, Facebook will be used as a dataset to see how social networks can be used to provide better...
Provided by University of Pennsylvania
-
White Papers
Optimal Marketing Strategies Over Social Networks
Feb 2008
The authors discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), the authors study...
Provided by Northwestern University
-
White Papers
Running Head: Social Media Marketing
May 2010
Social media marketing involves the use of online social media tools - such as Facebook, Twitter, and LinkedIn - to reach consumers in innovative ways. Given the increasingly large numbers of...
Provided by Liberty University
-
White Papers
How Social Networks And Opinion Leaders Affect The Adoption Of A New Product
Sep 2010
Do word-of-mouth and other peer influence processes really affect when people adopt a new product? Can one identify the most influential customers and hence those who are good seeding points for a...
-
White Papers
The Evolution Of Social Marketing
Dec 2010
Social marketing is a growing buzzword in marketing and public relations circles as well as companies intrigued by online media's promise of building direct relationships with customers. But...
Provided by Powered
-
White Papers
Revealing Social Networks Of Spammers
Aug 2010
The magnitude of the spam problem has not gone unnoticed by the US government. In 2003, the United States government drafted the Controlling the Assault of Non-Solicited Pornography and Marketing...
Provided by University of Michigan
-
White Papers
The Business Value Of Social Network Technologies: A Framework For Identifying Opportunities For Business Value And An Emerging Research Program
Aug 2008
Although social network technologies have been the focus of many papers in the popular and business press, businesses remain unclear about their value. They use theory and data gathered from IT...
Provided by Arizona State University
-
White Papers
The Meaning Of 21st Century Business: Unleashing The Power Within Using Social Networks
Jan 2011
All the business technology innovation may not change the big picture of the dramatic changes and global power shifts we are experiencing, but it will go a long way to giving us the eyes and ears...
Provided by Business Process Trends
-
Case Studies
United States Postal Service: Managed Mobility
Jan 2011
With a large mobile environment of nearly 30,000 wireless devices, USPS was struggling to maintain control and visibility of their mobile ecosystem in addition to having difficulty supporting...
Provided by ProfitLine
-
White Papers
The Future Of Social Enterprise: Harvard Business School Working Paper
Jun 2008
The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure...
Provided by Harvard Business School
-
White Papers
Social Networking And Recognition: A Case For Virtual Storytelling And Real Results
Sep 2010
By 2014, social networking will replace email as the primary form of communication for up to 20 percent of business users. Even now, 69 percent of executives report measurable benefits from using...
Provided by Dittman Incentive Marketing
-
White Papers
Dynamics Of Information Exchange In Endogenous Social Networks
Sep 2010
The authors develop a model of information exchange through communication and investigate its implications for information aggregation in large societies. An underlying state determines payoffs...
Provided by National Bureau of Economic Research
-
White Papers
From Fiction To Fact: The Impact Of CEO Social Networks
Jan 2008
This paper investigates the relationship between a CEO's social network, firm identity, and firm performance. There are two competing theories that predict contradictory outcomes. Following social...
Provided by University of Manchester
-
White Papers
Social Networks And Trade Of Services: Modeling Interregional Tourism Flows
Jan 2011
Recent literature on border effects has fostered research on informal barriers to trade and the role played by network dependencies. In relation to social networks, it has been shown that...
Provided by Universidad Autonoma de Madrid
-
White Papers
Word Of Mouth Advertising, Credibility And Learning In Networks
Jun 2010
Social networks representing the pattern of social interactions who talks to or who observes whom-play a crucial role as a medium for the spread of information, ideas, diseases, products. Someone...
Provided by University of Warwick
-
White Papers
Consumers And Web 2.0: Five Action Items For Pharmaceutical, Biotech, And Device Marketers
Feb 2008
There are many benefits to monitoring online conversations. First, by listening to your customers, you gain valuable market insight that is usually only available from extensive focus group...
Provided by Manhattan Research
-
White Papers
Innovating At The World's Crossroads: How Multicultural Networks Promote Creativity
Feb 2011
This paper examines the effects of multicultural social networks on individuals' creative performance. Combining network analysis with experimental methods, two studies using different samples...
Provided by Harvard Business School
-
White Papers
Understanding Interactions In Social Networks And Committees
Jan 2010
While much of the literature on cross section dependence has focused mainly on estimation of the regression coefficients in the underlying model, estimation and inferences on the magnitude and...
Provided by University of Cambridge
-
White Papers
Communities Of Purpose
Jun 2010
As the online world matures, social communities are splintering into groups, with consumers becoming smarter about how and where they spend their time. Shared interest communities and communities...
Provided by emoderation
-
White Papers
Organizational Communication Networks
Sep 2007
Communication and other social networks have been the subject of considerable scholarship since the eighteenth century (Mattelart, 2000), but the past two decades have produced unprecedented...
Provided by University of Southern California
-
White Papers
Using Social Network Marketing In An IT Transformation
Mar 2011
Social Networking has always existed in different forms. In the distant past, people communicated face-to-face or wrote letters to each other. With the advent of the electronics age, social...
Provided by CastlePointe
-
White Papers
Case Study: SuccessFactors, Industry: Business Execution Software
May 2010
SuccessFactors kicked off an initiative to streamline their sales research process, with an emphasis on penetrating c-level executives within their target accounts. Their biggest challenge...
Provided by InsideView
-
White Papers
Selling in the Age of Social Media
Sep 2010
A new type of buyer has emerged. It's customer 2.0, this buyer develops opinions of our brands without ever viewing a single advertisement or listening to a sales pitch. Customer 2.0 can learn...
Provided by InsideView
-
Webcasts
WebSphere Application Server Feature Pack for Web 2.0 demo
Mar 2011
Need your business to be flexible and agile? If you depend on the assets of partners & suppliers like us, you'll enjoy this video. It shows how the IBM WebSphere Application Server (WAS) Feature...
Provided by IBM
-
Whitepapers
Taking Collaboration to the Next Level: From the E-mail and Document-centric World of 'Enterprise 1.0' to the People-centric World of Enterprise 2.0
Mar 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
-
White Papers
Influence Networks
Dec 2010
Some behaviors, ideas or technologies spread and become persistent in society, whereas others vanish. This paper analyzes the role of social influence in determining such distinct collective...
Provided by Universite Catholique de Louvain
-
White Papers
New Ways To Make People Save: A Social Marketing Approach
Feb 2009
In this paper, the authors use a social marketing approach to develop a planning aid to help new employees at a not-for-profit institution contribute to supplementary pensions. They employed...
Provided by National Bureau of Economic Research
-
White Papers
Social Networks And Innovation (Handicraft Industry In Bantul, Yogyakarta)
Jan 2011
This paper found most of the handicraft producers have conducted various innovations during last five years. The newest innovations are managerial innovation, marketing innovation and product...
Provided by Munich Personal Repec Archive
-
White Papers
See You On Facebook: The Effect Of Social Networking On Human Interaction
Dec 2010
This paper proposes an evolutionary framework to explore the dynamics of social interaction in an environment characterized by online networking and increasing pressure on time. The model shows...
Provided by Munich Personal Repec Archive
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White Papers
Bayesian Learning In Social Networks
May 2008
The authors study the perfect Bayesian equilibrium of a model of learning over a general social network. Each individual receives a signal about the underlying state of the world, observes the...
Provided by National Bureau of Economic Research
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Whitepapers
Analyst Report: Taking Collaboration to the Next Level
Apr 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
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White Papers
Identification Of Interaction Effects In Survey Expectations: A Cautionary Note
Oct 2010
A growing body of literature reports evidence of social interaction effects in survey expectations. In this paper, the authors argue that evidence in favor of social interaction effects should be...
Provided by Munich Personal Repec Archive
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White Papers
The Direct And Indirect Effect Of Exchange To Build Customer Loyalty In Social Network Sites
Sep 2010
The Internet has enabled people to connect to each other, regardless of time and space. This lead to new phenomena, known as social networking through social network sites such Facebook, and...
Provided by Munich Personal Repec Archive
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White Papers
Social Reinforcement: Cascades, Entrapment And Tipping
Nov 2007
There are many social situations in which the actions of different agents reinforce each other. These include network effects and the threshold models used by sociologists as well as Leibenstein's...
Provided by National Bureau of Economic Research
