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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Feature: 2010 - The Search Marketing Year In Preview
Jan 2010
As 2010 dawns, each day brings some discovery, and every week SEO becomes a new industry. Certainly SEO just one year ago is not the same as today, and looking forward, the only thing that is...
Provided by Bruce Clay
-
White Papers
Twitter & The Consumer-Marketer Dynamic
Jul 2010
It's hard to imagine a world without Twitter - the micro blogging platform that has transcended global culture to change the way people share information and connect with others online. Four years...
Provided by 360i
-
White Papers
The Value Of A Facebook Fan: An Empirical Review
Jun 2010
As Facebook matures as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their...
Provided by Syncapse
-
White Papers
Back To Basics: The Impact Of Social Media On Search Rankings
Jul 2007
Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your...
Provided by Bruce Clay
-
White Papers
Features: Chaos Theory In Search Engine Optimization
May 2008
In the case of search engine marketing, the Internet is the system we analyze. More specifically, it is search engines and their view of the Internet that concerns us the most. Every day pages are...
Provided by Bruce Clay
-
White Papers
Back To Basics: Tackle SEO Web Content Writing With Ease
Apr 2010
That old tyrannical king: content. Like it or not, Web content (ahem, relevant and useful Web content) is one of the key components in a holistic SEO strategy - and it's also one of the most...
Provided by Bruce Clay
-
White Papers
Social Media Made Easy
May 2010
Nothing's ever easy, right? Wrong. There are ways to ease into social media without it taking up your entire business life. If you've created a Facebook fan page, update it with something once a...
Provided by American Management Association
-
White Papers
Old People Need "Friends," Too: Using Social Networking Sites For Business
Sep 2008
Some businesses, worried that networking too often translates to "Not working," have blocked employee access to social networking sites in the workplace. The bottom line is that social networking...
Provided by American Management Association
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White Papers
Increase Your Profits With Online Marketing
Oct 2009
There are many reasons that you should focus on Internet marketing to increase profits. The single most important reason is this: online marketing is 100% measurable and accountable. When you...
Provided by American Management Association
-
White Papers
So You Want To Launch An Online Forum
May 2008
To start the community off right, one must have the mind in the right place. One should know what the community is, what one is trying to accomplish, what one will need to do to accomplish it, and...
Provided by American Management Association
-
White Papers
How Not To Ruin Social Media For Your Brand
May 2010
Social media is experiencing exponential growth and it seems that everyone, from managers, executives, CEOs to companies, have a social media presence. One might be wondering if it's time the...
Provided by American Management Association
-
White Papers
Smart Marketing: Keep An Eye On Your Competitors
Jun 2010
As a Website owner, you wear many hats: Web master, content writer, e-mail manager, and marketing guru. Keeping up with all the demands of managing a Website can be daunting and keeping up with...
Provided by American Management Association
-
White Papers
5 Tips For Using Social Media For Real Results
Apr 2010
You probably know the mantra for using social tools at this point - engage, engage, engage. Simply setting up a social media presence and updating it regularly is just not enough. It's what you do...
Provided by American Express
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White Papers
12 Social Media Friendly Business Cards
Jul 2010
While virtual business cards are becoming a viable alternative to paper cards, there is still a huge demand for traditional business cards. When you meet someone, it is very unlikely that they...
Provided by American Express
-
White Papers
Twitter Tips From Bank Of America: Stay Connected With Companies And Friends
Jan 2010
It's hot and just getting hotter: these days, everyone seems to be using Twitter, the free social real-time messaging utility. Twitter is also becoming a popular way for consumers to reach out to...
Provided by Bank of America
-
White Papers
How One Business Used Facebook To Break Away From The Pack
Jul 2010
First is that, it is simply not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with...
Provided by American Express
-
White Papers
3 Social Media F-Words (And 3 Companies That Use Them)
Jul 2010
Social platforms give companies the ability to connect with an enormous number of would-be customers. But what's the use in amassing followers or friends or whatever if you aren't talking to...
Provided by American Express
-
White Papers
Optimizing Your Site For Search Engine Marketing
Jun 2010
For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media's attention and Twitter and Facebook are garnering a lot of the hype,...
Provided by American Express
-
White Papers
5 Elements To Humanize Your Web Presence
Jun 2010
The social web isn't just a checkbox. It's a set of rich tools that can boost your business's sales effectiveness, and reduce your churn. When used with good intentions in mind, the social web is...
Provided by American Express
-
White Papers
5 Incredibly Useful Research Tools Your Competitors Don't Know About
Jun 2010
Optimizing web content for the keywords and phrases that your prospects actually use to search is standard operating procedure for anyone wanting to draw search traffic. Every SEO expert will...
Provided by American Express
-
White Papers
5 Ways To Get Your Site Penalized By Google
Jun 2010
If your site has a couple dozen links to it and all of the sudden you get several hundred, Google is going to look to see what's up. If they find there's a natural reason, they may let it slide,...
Provided by American Express
-
White Papers
Being #1 On Google Doesn't Matter? 5 Unconventional Search Marketing Tips
May 2010
Who hasn't dreamed of having their small business ranked #1 on Google for keywords that people are searching for? If you fit the profile of a Google dreamer who has perhaps sought the top spot...
Provided by American Express
-
White Papers
5 Common Word Usage Mistakes That Make You Sound Stupid (Or Worse, Pompous)
May 2010
Good communication matters in marketing, especially, because the words you use (and how you use them) create an image of who you are. Websites, brochures, blog posts, sales collateral, Slideshare...
Provided by American Express
-
White Papers
Do You Suffer From Social Media Remorse?
May 2010
For small business owners, social media can be an awesome way to humanize your business, to give your company a human face and a personality, and directly connect with customers or prospects, and...
Provided by American Express
-
White Papers
Start Somewhere With Social Media
May 2010
You've heard lots about it. Twitter and Facebook and you've gotta get on there, and something huge will happen, and, and... so then what? There's so much hype and so many people skipping a few...
Provided by American Express
-
White Papers
The Social Media Side Order
Apr 2010
What do you do when you're not sure if social media is appropriate for your business? You're too aware to ignore the buzz, but you're not sure that social media should be the entrée; you need a...
Provided by American Express
-
White Papers
6 SEO Fundamentals That Every Business With A Web Site Should Know
Apr 2010
Search Engine Optimization is important for any business with a Web site. And for those small businesses who depend on web traffic to sell their product and get the word out, it's absolutely...
Provided by American Express
-
White Papers
Battling Bad Press In The Social Media Arena
Mar 2010
Social media also has a dark side - negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers...
Provided by American Express
-
White Papers
Quick Customer Touchpoints
Mar 2010
One reason companies aren't so keen on using social media tools for their business is that they seem to take up even more time that you don't have. Without knowing what you spend your time doing...
Provided by American Express
-
White Papers
One Simple Tactic That Will Dramatically Improve Your Search Engine Results
Feb 2010
While there are hundreds of evolving strategies and tactics used by SEO firms to help your web pages rise to the top of the results for your most coveted search terms, it all pretty much comes...
Provided by American Express
-
White Papers
The Trend Of The Info Shopper
Apr 2009
The Trend of the Info Shopper - and 10 Ways Small Businesses Fail to Leverage it. The author just got done shopping online for a software service to create a virtual workspace/Intranet for her...
Provided by American Express
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White Papers
Have You Considered Affiliate Marketing?
Feb 2010
Affiliate marketing, simply, is when someone has an audience and chooses to market products or services that aren't theirs to that market. So, for instance, on chrisbrogan.com, one markets the...
Provided by American Express
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White Papers
5 Ways That Sales People Can Benefit From Using Social Media
Feb 2010
Most people refer to this social media thing as social media marketing - implying that the use of these new tools and tactics is primarily the domain of the marketing department. The author says...
Provided by American Express
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White Papers
5 Ways To Get Found Online In Your Town
Jan 2010
The growth of search as a primary driver of buying decisions in some local market segments has significantly increased the need for small business owners to master this thing called local search....
Provided by American Express
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White Papers
10 Ways To Make WordPress More Useful
Dec 2009
The WordPress blogging platform is one of the most popular software choices for adding this powerful content tool. Its wide adoption is aided greatly by the fact that its open source architecture...
Provided by American Express
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White Papers
How To Connect
Nov 2009
One of benefits of registering for OPEN Forum, or perhaps any social networking site, is the ability to connect with other business professionals and create relationships that may produce new...
Provided by American Express
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White Papers
The Right Voice For Your Brand Online Is...(Pick One): The CEO? Head Of Marketing? An Intern? Or Who?
Nov 2009
Companies are increasingly hip to the benefits of using social media to grow their business, humanize their team, connect with partners, deepen relationships with customers, manage the brand,...
Provided by American Express
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White Papers
How To Create A Facebook Business Page
Jun 2009
The recent overhaul of the Facebook interface dramatically improved the functionality of the Pages feature on Facebook. Now it makes even more sense for small businesses to consider creating an...
Provided by American Express
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White Papers
SmashBurger Builds Social Media Into The Burger
Mar 2010
More than just wanting to be "every city's favorite burger place," SmashBurger is out for a bigger cause. That is, to make friends in every city in which it's located. SmashBurger is...
Provided by American Express
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Webcasts
Don't Just Focus On Your Brand
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how Twitter can be used to penetrate brand discussions whether the topic is your company or a competitor. In this webcast, Guy advises business...
Provided by American Express
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White Papers
Navigating Social Media In The Automotive Industry
Feb 2010
People talk about their cars frequently, whether they are bragging or complaining, to their friends, coworkers and family members. And in today's technologically advanced world, they are conveying...
Provided by DMEautomotive
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White Papers
Social Media And Networking Drive Changes In Financial Services. What Do Internet Users Expect Of Social Lending And Banking Services?
Mar 2010
Social media business is just about brand & advertising, right? The author thinks there's a whole lot more to it. It's about a profound change in customer behavior driven by digital communication...
Provided by Tieto
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White Papers
Association Goals: Solutions With Social Media
Mar 2010
Social networking presents so many opportunities to associations, sorting through its benefits can be intimidating, even overwhelming. Coupled with that reality is the fact that social media is...
Provided by ThePort Network
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White Papers
Brand Advertising And Digital
Jun 2010
Growing global competition, saturated markets and media fragmentation are putting more pressure on marketers to justify how they spend their marketing budgets. Digital has proved to be a unique...
Provided by Interactive Advertising Bureau
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White Papers
Let's Talk: Social Media For Small Business
Nov 2009
Social media seemed so new and different that it was treated as an appendage of sorts - a kind of marketing that should be tried only by "Experts." While that view still exists to some degree...
Provided by Jantsch Communications
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White Papers
Leveraging Social Media: How To Understand Social Media And Create Your Strategy Plan
Aug 2009
Social Media has exploded in the past year, and it seems that everyone is getting on board. Whether they are familiar with Social Media or not, they should have most likely used it them self, know...
Provided by Shikatani Lacroix Design
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White Papers
Social Networking Is Social Structure
Feb 2008
Many popular book mailing and social networking sites have been acquired by larger corporations - the most famous of which was of course Google's acquisition of social video network, YouTube....
Provided by SeoApex
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White Papers
Using Social Media To Build Your Business And Your Brand
Nov 2008
The marketing and advertising landscape has undergone a drastic change over the past fifteen years. Television and print were the main forms of media consumption. Now the Internet and video games...
Provided by Social American
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White Papers
Social Networking - What Every Business Should Know
May 2008
Social networks provide multiple ways for members to interact such as instant messaging, email, video and voice chat, file sharing, blogging and discussion groups. This multi-way flow of...
Provided by ScanSafe
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White Papers
Advertising Efforts In Social Media - Effective Or Not?
May 2010
The purpose of this paper was to investigate the methods of advertising that are currently in use in social media and especially in social network sites. Another aim was to find out if these...
Provided by Theseus
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White Papers
?Try Hard?: Attitudes To Advertising In Online Social Networks
Nov 2009
Advertising has recently entered many new spaces it does not fully understand. The rules that apply in traditional media do not always translate in new media environments. However, their low cost...
Provided by Queensland University of Technology
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White Papers
Using Social Media For Social Change
Mar 2009
Net-enabled social tools have enabled new models for grassroots activism and community building, and they have changed how one function in society - how one communicates globally and locally, how...
Provided by Susan Mernit
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White Papers
The Need To Archive Social Networking Content
May 2010
Social networking tools like Twitter, Face book, Orkut, Yelp, LinkedIn and a growing number of other platforms are often used to inform others of important news like the desire to "Fall into a...
Provided by Osterman Research
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White Papers
Customer Service Meets Social Media: Best Practices For Engagement
May 2010
Social media sites like Face book and Twitter have drawn a critical mass of consumers. Their comments about the products and services are easily shared and visible to more and more people which...
Provided by RightNow Technologies
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White Papers
When Marketing Through Social Media, Legal Risks Can Go Viral
May 2010
The exponential rise in popularity of social networking websites and other social media outlets such as Face book, Twitter, LinkedIn, and individual blogs, is due in large part to their viral...
Provided by Venable
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White Papers
Social Media And The Voice Of The Customer
Apr 2010
This paper suggests that much of the hype surrounding the business opportunities in social media are not as they appear. It indicates that the gap between customer preference and corporate...
Provided by Customer Experience Foundation
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White Papers
Social Media: The New Word Of Mouth Communications Channel
Aug 2010
With increasing Internet users, social media marketing can be crucial for the survival of company. The web is a great source of integrated marketing communications, which helps businesses follow...
Provided by Focus Identity Group Advertising
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White Papers
Virtual Worlds And Social Media
Oct 2008
Virtual world is a computer-simulated, persistent virtual environment where individuals can interact with each other and the environment through their avatars, which are visual representations of...
Provided by Parks Associates
-
White Papers
Can We Develop Meaningful Metrics For Social Media?
Sep 2010
Expert opinion on the importance of social media runs the gamut from those who believe social media is the be-all and end-auto those who proclaim Twitter and its brethren to be the next CB Radio...
Provided by VMS
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White Papers
Social Media Transforms Crisis Communications
Sep 2009
As the immediacy of the Internet has grown, so has the speed with which businesses must react to an unexpected crisis. From disgruntled employees to promotions gone bad to celebrity Tweeters, the...
Provided by Cohn Marketing
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White Papers
Social Models Put Multi-Channel Service Back In The Spotlight
Nov 2010
The migration of customer interactions from traditional assisted channels to online support and self-service over the past decade in many ways has enabled today's social marketing and service...
Provided by Evoke CRM Partners
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White Papers
Social Networking As A Marketing Tool
Jan 2009
Traditional marketing is undergoing a transformation due, in large part, to the Internet and social networks and social media. The evidence is everywhere, for example, many consumers no longer...
Provided by CUNA
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White Papers
Best Practices For Use Of Social Media For Business Purposes
Feb 2010
Social media (SM) are robust and exciting new channels for communications. Such channels are constructed to be informal, fast and easy to use by anyone with internet access, and deliver rapid,...
Provided by Property Casualty Insurers Association of America
-
White Papers
Social Media And Social Networking
Feb 2010
Social media are those which spread information through social, collaborative, or shared means. In its most ideal uses, social media relies on consumer- or user-generated content. Online and for...
Provided by University of Michigan
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White Papers
Just Married: Advertising & PR Together Forever. Thanks To Measurement
Sep 2010
There is so much discussion about the perceived need to shift communication spending from traditional advertising to online advertising and social media. Many so-called experts would have one to...
Provided by VMS
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White Papers
Engaging Social Networks
Jul 2009
The new social networks proliferating across the Web have fundamentally changed the equation for professional communicators once again. The first wave of social media consisting of blogs, boards,...
Provided by Cision
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White Papers
Making Social Media A Capability - Not A Campaign
Jun 2009
The velocity in which social media has been adopted and the subsequent creation of user-generated content has left many companies scratching their heads when it comes to developing strategies to...
Provided by Vignette
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White Papers
Social Business Design
Oct 2009
Technology, society, and work are all changing at breakneck speeds, creating new opportunities for value creation and capture across industries and geographies. However, businesses are having...
Provided by Dachis Group
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White Papers
Social Media And The Art Of Listening
Aug 2009
In business-to-business advertising and marketing, there's a great deal of focus on "Reaching" certain audiences. That focus hasn't changed with the rise of social media. But reaching their...
Provided by Godfrey
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White Papers
Graviti - Hotel Industry's First Integrated Social Media Optimization Plan
Nov 2008
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP's (Search Engine Result Pages). Hotels that take advantage of this trend are...
Provided by Milestone Internet Marketing
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Whitepapers
Social Media: Cultivate Collaboration And Innovation
Apr 2010
Global research findings reveal that businesses are in varying, though relatively nascent stages of adopting social networking and collaboration technologies. Representing a wide cross section of...
Provided by Cisco
-
White Papers
Financial Institutions And Social Media
Nov 2010
This paper will explore each of these findings in more detail and present recommendations on how to overcome or address consumer concerns to connect with customers on a new level, deepen digital...
Provided by Fiserv
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White Papers
Pharma 2.0: Heading Toward Social Media Marketing
Jun 2010
There is a clear opportunity for companies to lever social media marketing & rapidly gain market share. Future mega-blockbuster successes will be the domain of companies that have taken this HUGE...
Provided by AgentD.com
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White Papers
Social Media Primer For Associations & Non-Profits
Feb 2010
The fact that the target audience is getting information from social media is reason enough to want to get involved in that space. But knowing that the audience is gathering at certain websites or...
Provided by Balance Technology Group
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White Papers
Social Media: Turning The Internet Into A Conversation
May 2009
The author considers this an important advertising platform, especially while some traditional media audiences decline and prospects become harder to reach. As marketing professionals, it is the...
Provided by AdServices
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White Papers
Social Media - The Dark Side
Nov 2010
Social Media has become a part of everyday life; all are starting to believe that it may be as transformational to society as the introduction of the internet. It has become the new internet for...
Provided by internet911.com
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White Papers
The Vanishing Checkout Lane: Will Today's Point Of Sale Satisfy Tomorrow's Retail Customers?
Sep 2009
Changing POS technology has also changed people's attitudes about how they pay for things. A Nilson Report found that debit and credit card transactions now account for more than half of all...
Provided by First Data
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Whitepapers
Beyond Advertising: Choosing A Strategic Path To The Digital Consumer
Mar 2009
Today, the distinctions between advertising and marketing have blurred, as new forms of communication combine the ROI-characteristics of direct marketing with the brand characteristics of...
Provided by IBM
-
White Papers
SEO/SEM In A Nutshell
May 2008
Search engines exist to help manage and organize massive amounts of information accessible over the Internet, which continually change on a minute-by-minute basis, so that website visitors can...
Provided by inQbation.com
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White Papers
Why Outdoor?
Jul 2008
Whether you're a large advertising agency or a mom and pop store - Outdoor is the right choice for your advertising needs. You can reach your target audience at a fraction of the cost of any other...
Provided by Meadow Outdoor Advertising
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White Papers
SEO In Large Organizations: Managing Expectations, Defining Success
Jan 2010
Small and medium business websites are much easier to optimize for search than large business websites, although they still do have a lot in common. Large organizations have additional challenges...
Provided by Bruce Clay
-
White Papers
Feature: Understanding SEO For Small And Local Businesses
May 2010
With 40 percent of search engine queries containing some local intent, small businesses would do well to position themselves for search engine success. At the same time, those managing a small...
Provided by Bruce Clay
-
White Papers
Feature: 2010 - The Search Marketing Year In Preview
Jan 2010
As 2010 dawns, each day brings some discovery, and every week SEO becomes a new industry. Certainly SEO just one year ago is not the same as today, and looking forward, the only thing that is...
Provided by Bruce Clay
-
White Papers
Twitter & The Consumer-Marketer Dynamic
Jul 2010
It's hard to imagine a world without Twitter - the micro blogging platform that has transcended global culture to change the way people share information and connect with others online. Four years...
Provided by 360i
-
White Papers
The Value Of A Facebook Fan: An Empirical Review
Jun 2010
As Facebook matures as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their...
Provided by Syncapse
-
White Papers
Back To Basics: The Impact Of Social Media On Search Rankings
Jul 2007
Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your...
Provided by Bruce Clay
-
White Papers
Features: Chaos Theory In Search Engine Optimization
May 2008
In the case of search engine marketing, the Internet is the system we analyze. More specifically, it is search engines and their view of the Internet that concerns us the most. Every day pages are...
Provided by Bruce Clay
-
White Papers
Back To Basics: Tackle SEO Web Content Writing With Ease
Apr 2010
That old tyrannical king: content. Like it or not, Web content (ahem, relevant and useful Web content) is one of the key components in a holistic SEO strategy - and it's also one of the most...
Provided by Bruce Clay
-
White Papers
Social Media Made Easy
May 2010
Nothing's ever easy, right? Wrong. There are ways to ease into social media without it taking up your entire business life. If you've created a Facebook fan page, update it with something once a...
Provided by American Management Association
-
White Papers
Old People Need "Friends," Too: Using Social Networking Sites For Business
Sep 2008
Some businesses, worried that networking too often translates to "Not working," have blocked employee access to social networking sites in the workplace. The bottom line is that social networking...
Provided by American Management Association
-
White Papers
Increase Your Profits With Online Marketing
Oct 2009
There are many reasons that you should focus on Internet marketing to increase profits. The single most important reason is this: online marketing is 100% measurable and accountable. When you...
Provided by American Management Association
-
White Papers
So You Want To Launch An Online Forum
May 2008
To start the community off right, one must have the mind in the right place. One should know what the community is, what one is trying to accomplish, what one will need to do to accomplish it, and...
Provided by American Management Association
-
White Papers
How Not To Ruin Social Media For Your Brand
May 2010
Social media is experiencing exponential growth and it seems that everyone, from managers, executives, CEOs to companies, have a social media presence. One might be wondering if it's time the...
Provided by American Management Association
-
White Papers
Smart Marketing: Keep An Eye On Your Competitors
Jun 2010
As a Website owner, you wear many hats: Web master, content writer, e-mail manager, and marketing guru. Keeping up with all the demands of managing a Website can be daunting and keeping up with...
Provided by American Management Association
-
White Papers
5 Tips For Using Social Media For Real Results
Apr 2010
You probably know the mantra for using social tools at this point - engage, engage, engage. Simply setting up a social media presence and updating it regularly is just not enough. It's what you do...
Provided by American Express
-
White Papers
12 Social Media Friendly Business Cards
Jul 2010
While virtual business cards are becoming a viable alternative to paper cards, there is still a huge demand for traditional business cards. When you meet someone, it is very unlikely that they...
Provided by American Express
-
White Papers
Twitter Tips From Bank Of America: Stay Connected With Companies And Friends
Jan 2010
It's hot and just getting hotter: these days, everyone seems to be using Twitter, the free social real-time messaging utility. Twitter is also becoming a popular way for consumers to reach out to...
Provided by Bank of America
-
White Papers
How One Business Used Facebook To Break Away From The Pack
Jul 2010
First is that, it is simply not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with...
Provided by American Express
-
White Papers
3 Social Media F-Words (And 3 Companies That Use Them)
Jul 2010
Social platforms give companies the ability to connect with an enormous number of would-be customers. But what's the use in amassing followers or friends or whatever if you aren't talking to...
Provided by American Express
-
White Papers
Optimizing Your Site For Search Engine Marketing
Jun 2010
For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media's attention and Twitter and Facebook are garnering a lot of the hype,...
Provided by American Express
-
White Papers
5 Elements To Humanize Your Web Presence
Jun 2010
The social web isn't just a checkbox. It's a set of rich tools that can boost your business's sales effectiveness, and reduce your churn. When used with good intentions in mind, the social web is...
Provided by American Express
-
White Papers
5 Incredibly Useful Research Tools Your Competitors Don't Know About
Jun 2010
Optimizing web content for the keywords and phrases that your prospects actually use to search is standard operating procedure for anyone wanting to draw search traffic. Every SEO expert will...
Provided by American Express
-
White Papers
5 Ways To Get Your Site Penalized By Google
Jun 2010
If your site has a couple dozen links to it and all of the sudden you get several hundred, Google is going to look to see what's up. If they find there's a natural reason, they may let it slide,...
Provided by American Express
-
White Papers
Being #1 On Google Doesn't Matter? 5 Unconventional Search Marketing Tips
May 2010
Who hasn't dreamed of having their small business ranked #1 on Google for keywords that people are searching for? If you fit the profile of a Google dreamer who has perhaps sought the top spot...
Provided by American Express
-
White Papers
5 Common Word Usage Mistakes That Make You Sound Stupid (Or Worse, Pompous)
May 2010
Good communication matters in marketing, especially, because the words you use (and how you use them) create an image of who you are. Websites, brochures, blog posts, sales collateral, Slideshare...
Provided by American Express
-
White Papers
Do You Suffer From Social Media Remorse?
May 2010
For small business owners, social media can be an awesome way to humanize your business, to give your company a human face and a personality, and directly connect with customers or prospects, and...
Provided by American Express
-
White Papers
Start Somewhere With Social Media
May 2010
You've heard lots about it. Twitter and Facebook and you've gotta get on there, and something huge will happen, and, and... so then what? There's so much hype and so many people skipping a few...
Provided by American Express
-
White Papers
The Social Media Side Order
Apr 2010
What do you do when you're not sure if social media is appropriate for your business? You're too aware to ignore the buzz, but you're not sure that social media should be the entrée; you need a...
Provided by American Express
-
White Papers
6 SEO Fundamentals That Every Business With A Web Site Should Know
Apr 2010
Search Engine Optimization is important for any business with a Web site. And for those small businesses who depend on web traffic to sell their product and get the word out, it's absolutely...
Provided by American Express
-
White Papers
Battling Bad Press In The Social Media Arena
Mar 2010
Social media also has a dark side - negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers...
Provided by American Express
-
White Papers
Quick Customer Touchpoints
Mar 2010
One reason companies aren't so keen on using social media tools for their business is that they seem to take up even more time that you don't have. Without knowing what you spend your time doing...
Provided by American Express
-
White Papers
One Simple Tactic That Will Dramatically Improve Your Search Engine Results
Feb 2010
While there are hundreds of evolving strategies and tactics used by SEO firms to help your web pages rise to the top of the results for your most coveted search terms, it all pretty much comes...
Provided by American Express
-
White Papers
The Trend Of The Info Shopper
Apr 2009
The Trend of the Info Shopper - and 10 Ways Small Businesses Fail to Leverage it. The author just got done shopping online for a software service to create a virtual workspace/Intranet for her...
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Have You Considered Affiliate Marketing?
Feb 2010
Affiliate marketing, simply, is when someone has an audience and chooses to market products or services that aren't theirs to that market. So, for instance, on chrisbrogan.com, one markets the...
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5 Ways That Sales People Can Benefit From Using Social Media
Feb 2010
Most people refer to this social media thing as social media marketing - implying that the use of these new tools and tactics is primarily the domain of the marketing department. The author says...
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5 Ways To Get Found Online In Your Town
Jan 2010
The growth of search as a primary driver of buying decisions in some local market segments has significantly increased the need for small business owners to master this thing called local search....
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10 Ways To Make WordPress More Useful
Dec 2009
The WordPress blogging platform is one of the most popular software choices for adding this powerful content tool. Its wide adoption is aided greatly by the fact that its open source architecture...
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How To Connect
Nov 2009
One of benefits of registering for OPEN Forum, or perhaps any social networking site, is the ability to connect with other business professionals and create relationships that may produce new...
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The Right Voice For Your Brand Online Is...(Pick One): The CEO? Head Of Marketing? An Intern? Or Who?
Nov 2009
Companies are increasingly hip to the benefits of using social media to grow their business, humanize their team, connect with partners, deepen relationships with customers, manage the brand,...
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How To Create A Facebook Business Page
Jun 2009
The recent overhaul of the Facebook interface dramatically improved the functionality of the Pages feature on Facebook. Now it makes even more sense for small businesses to consider creating an...
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