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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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Webcasts
If You Like What's Being Said, Tap Into The Conversation
Feb 2010
Guy Kawasaki, founder of alltop.com, advises business owners to use geo-targeting on Twitter to find the customers that are located closest to their companies. In this webcast, he explains how...
Provided by American Express
-
Webcasts
Want To Drive Business? Fire Up The Twitter Account
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how Twitter has revolutionized the way businesses communicate with consumers. In this webcast, he explains how business owners can tweet about...
Provided by American Express
-
Webcasts
Always Be Tweeting, And Seeking
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses the etiquette of tweeting and the ultimate goal: earning retweets. In this webcast, Guy advises: always tweet, always respond, always provide...
Provided by American Express
-
Webcasts
Twitter Pushes Buttons
Jan 2010
Guy Kawasaki, founder of alltop.com, says that "If you're not upsetting somebody on Twitter, you're not using it right." In this webcast, he advises business owners not to worry if they...
Provided by American Express
-
Webcasts
Truck Tweeting
Jan 2010
How does a wildly popular, mobile Mexican-Korean fusion food truck let its fans know where to find it in the L.A. area? In this webcast, Guy Kawasaki, founder of alltop.com, discusses how Twitter...
Provided by American Express
-
Webcasts
There's An 'I' In Twitter, But It's Not About?
Jan 2010
Guy Kawasaki, founder of alltop.com, explains that business owners should use Twitter to share information that their customers want to learn. In this webcast, he discusses how tweets must be made...
Provided by American Express
-
Webcasts
Twitter Or Facebook? Let Strategy Decide
Jan 2010
Should business owners separate their Twitter activity from that of Facebook, or should the content be linked and duplicated? Guy Kawasaki, founder of alltop.com, discusses the fundamental "Push"...
Provided by American Express
-
Webcasts
Birth Of Auto-Tweet
Jan 2010
Guy Kawasaki, founder of alltop.com, teaches business owners how to make tweets more impactful via repetition. In this webcast, he explains how tools like ObjectiveMarketer, can be used to...
Provided by American Express
-
Webcasts
Twitter. The New Olive Branch
Jan 2010
Using Comcast as a prime example, alltop.com founder, Guy Kawasaki, discusses how Twitter can be used to rectify problems with unhappy customers and brand detractors. In this webcast, he explains...
Provided by American Express
-
Webcasts
Tweet Brand Management
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how savvy brand managers should use Twitter as a way to influence "Conversations" between brand supporters and detractors. In this webcast, he...
Provided by American Express
-
Webcasts
Team Tweeter
Jan 2010
Guy Kawasaki, founder of alltop.com, talks about various services that can be used to solve a variety of Twitter based needs. In this webcast, he discusses how managers of a Twitter account can...
Provided by American Express
-
Webcasts
If You Provide Interesting Links, They Will Follow
Jan 2010
How do you find more followers? Guy Kawasaki, founder of alltop.com, suggests providing followers with interesting links. In this webcast he explains that people will follow you?if you give them a...
Provided by American Express
-
Webcasts
Finding Your Twitter Niche
Jan 2010
Should a dry cleaner try Twitter? Guy Kawasaki, founder of alltop.com, doesn't have a definitive answer to that, but he does believe that even small, family-oriented businesses can find a creative...
Provided by American Express
-
Webcasts
Celebrity Disclosure
Jan 2010
Should celebrities disclose the fact that they're being paid to tweet? According to Guy Kawasaki, founder of alltop.com, the answer is "Yes." In this webcast, he emphasizes that celebrities should...
Provided by American Express
-
Webcasts
Blog To Increase Brand Awareness
Jul 2010
"If you're not blogging you should be" states Julie Goldman, Founder and CEO of The Original Runner Company. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark,...
Provided by American Express
-
Webcasts
Local Online Advertising
Jul 2010
Advertising is a key to success for most businesses. Nowadays, anyone can advertise on the web, and Yodle is a service that helps small businesses do just that. Yodle CEO Court Cunningham says the...
Provided by American Express
-
Webcasts
American Business: Bungalow Blogpreneurs
May 2010
Blogging can help enhance your business, but have you ever thought about turning blogging into your main business? Meet some entrepreneurs who have made the web work for them as they sell their...
Provided by American Express
-
Webcasts
Miles Nadal - Chairman And CEO, MDC Partners
Dec 2009
Miles Nadal, marketing expert and CEO of MDC Partners, talks about the most effective way to shrink your advertising budget in a recession: shift it from traditional outlets to internet and social...
Provided by American Express
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Webcasts
Viral Marketing For A Husky Business
Apr 2009
Tammy Naples started a retail business when she couldn't find clothes for "Her son who was built like a lineman." Word of her "Husky Fashions" spread - online.
Provided by American Express
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White Papers
Tips For Winning The Local Search Game
Aug 2010
When prospective buyers want to find products, services, people and experiences these days, quite often they begin their search online - even if they are looking for a business or store right in...
Provided by American Express
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White Papers
5 Ways To Create Fresh Content For Your Blog
Aug 2010
One of the toughest parts of running a blog is coming up with fresh content. The writing part can be hard enough, and when you're stuck with writer's block, coming up with one more idea feels...
Provided by American Express
-
White Papers
Top 10 Social Media Tools To Find Your Referral Champions
Jul 2010
Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add...
Provided by American Express
-
White Papers
Ten Terrific LinkedIn Tricks To Grow Your Business!
Apr 2010
While it is true everyone is atwitter about Twitter, it is equally true that for many small business owners, LinkedIn is an equally, if not more, powerful social media tool. There are a few...
Provided by American Express
-
White Papers
How To Harness Digital Relationships
Apr 2010
The majority of business owners believe that using the internet to build relationships through social networking is a waste of time. Others think that face-to-face is the only way to start a...
Provided by American Express
-
White Papers
Get Others To Sell For You With Affiliate Marketing
Jun 2010
Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products as your affiliates. Affiliate...
Provided by American Express
-
White Papers
The Real ROI Of Social Media
May 2010
It's the question that businesses have been asking ever since the first person suggested that maybe we could actually do some business in all this new "Social" media: "What's the ROI?" It's not a...
Provided by American Express
-
White Papers
6 Ways To Differentiate Your E-Commerce Website
Mar 2010
RDFa tags improve the chances that the results delivered by your eCommerce site will match the needs of Internet shoppers, as expressed in their search queries. This microformatting approach...
Provided by American Express
-
White Papers
Performance Testing Social Networking (Facebook) Apps
Oct 2009
The success of social networking sites like Facebook or Myspace, hinges on attracting and retaining more users. Their main focus is to build on-line communities that share common activities or...
Provided by Imaginea
-
White Papers
What Your Business Should Know About Facebook Places
Sep 2010
Facebook has entered the world of geolocation social networking in spectacular fashion with the launch of Facebook Places. It could prove to be a big opportunity for location-savvy businesses....
Provided by American Express
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White Papers
7 Ways To Measure Your Social Media ROI
Sep 2010
People love social media for different reasons. For some, it's all about the networking. For others, it's the branding. Whatever the case, the downside to social media is that it is sometimes...
Provided by American Express
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White Papers
Simple Linking Strategies For Better SEO
Jul 2010
Your Website already oozes keywords and key phrases, right? And it's also a pretty safe bet that you have some dandy links coming into your site. After all, you know that the holy grail of SEO is...
Provided by American Express
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White Papers
Promotion Tips For Small Business - Exactly How To Create Your Next Marketing Campaign
May 2010
One thing that folks oftentimes do using YouTube video clips is to forward them to friends and loved ones. Generally if the video clip is something this really is hilarious or significant them one...
Provided by SooperArticles
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White Papers
Role Of Micro Blogging In Search Engine Marketing
Apr 2010
Micro Blogging is the altered blogging behavior, where small pieces of content are published on the web regularly from your mobile, IM, or through the micro-blogging site. Micro blogging is...
Provided by Copper Bridge Media
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White Papers
Pecha Kucha Podcasting: Pioneering Solution For Online Advertising
Apr 2010
Neil Postman has benevolently said about creating mediums that are different. 'Pecha Kucha' is an innovative source of presentation that identifies Neil Postman's thoughts and implements results...
Provided by Copper Bridge Media
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White Papers
Using Press Releases To Create Traffic Online
Apr 2008
Originally Press releases were created to target effective communication between company PR departmental staff and the media. But now the scene has changed drastically. News has become the number...
Provided by PressReleasePoint
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White Papers
Is A Press Release Worthwhile?
Apr 2008
A press release in essence is a written statement; it can also be a recording. Basically it is a communication released to the media in order to announce something. It is almost like an article...
Provided by PressReleasePoint
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White Papers
How To Distribute A Press Releases That Will Draw Targeted Visitors Right To Your Site
Apr 2008
When you are looking for places to distribute simple press release information that will draw people into your web site you need to look for places that allow advertising. Whenever you are trying...
Provided by PressReleasePoint
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White Papers
Press Releases Help In Improving Search Engine Optimization Services
Apr 2008
Like link building, keyword usage, Meta tags etc. press releases too are an essential tool that helps in increasing a websites ranking on the search engines and improves its search engine...
Provided by PressReleasePoint
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White Papers
Press Release Optimization - Get Incredible Traffic
Apr 2008
At present, various search engines are playing a vital role in popularizing websites. In fact, these search engines are not only increasing the popularity of online market but also developing new...
Provided by PressReleasePoint
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White Papers
Press Releases Help In Search Engine Marketing
Apr 2008
Just writing press releases is not sufficient for your website promotion. There needs to be more than just writing on blank papers. In order to make best use of your press releases, you need to...
Provided by PressReleasePoint
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White Papers
Effective Outdoor Advertising Ideas
Dec 2010
People are in more control of what advertising they consume. They can choose to be picky over what they do expose themselves to, meaning it is becoming increasingly difficult to advertise and to...
Provided by PRLog
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White Papers
Direct-To- Consumer Advertising Works
Nov 2008
Pharmaceutical marketers, like their counterparts in other industries, are under constant pressure to justify their sales and marketing budgets. But in the United States, pharmacy marketers must...
Provided by Millward Brown
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White Papers
Branded Software Experiences* - Next Generation Brand Advertising For The Web
Apr 2008
This paper is for brand advertisers. By brand advertisers one mean the marketing leaders at companies with key consumer brand assets as well as the talent at the agencies and media buyers that...
Provided by Jackson Fish Market
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White Papers
Audience Selection For On-line Brand Advertising: Privacy-Friendly Social Network Targeting
Jun 2009
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding good audiences...
Provided by AdSafe Media
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White Papers
Interaction In Advertising
Oct 2009
Interactive advertising has finally become interactive. Until relatively recently, interaction in advertising meant: 'I show you my ad, you click on it'. Everything was called interactive -...
Provided by emoderation
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White Papers
Using Lexical Semantic Analysis To Derive Online Brand Positions: An Application To Retail Marketing Research
May 2009
This paper provides an innovative approach to brand tracking in the context of online retail shopping by deriving meaning from the vast amount of information stored in online search engine...
Provided by New York University
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White Papers
On-Line Brand Advertising Using Social Networks Based On User-Generated Content
Nov 2008
This paper is about brand advertising on the web, and about a method for taking advantage of user-generated content on social-networking sites (and beyond) to improve on-line advertising....
Provided by Stern School of Business
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White Papers
Building Brands Using Direct Marketing - A Case Study
Jul 2007
Increasing competitiveness in the marketplace has led to pressure being applied to brands and past poor brand management in the 1980s saw brands suffering under short-term, profitability based...
Provided by Emerald Group Publishing
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White Papers
Retail Advertising And Promotions For Cigarettes In New York
Sep 2007
One major goal of this initiative is to reduce retail tobacco advertising and promotions in New York. To accomplish this goal, community partners are monitoring and assessing retail advertising...
Provided by New York State Department Of Health
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Webcasts
Are Social Networks Mining Fool's Gold?
Jan 2009
Marketers remain wary about putting dollars into social networks. The presenter of this webcast asked a few agency trendsetters what they feel needs to be done to keep social networks viable and...
Provided by iMedia Communications
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Webcasts
Facebook In Full Stride At 222 Million Users
Jan 2009
Facebook hit 222 million users last December, according to comScore. Shelly Palmer of MediaBytes says Facebook now has 100 million more users than MySpace, although both sites were neck and neck...
Provided by iMedia Communications
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Webcasts
Yahoo Moving Beyond Text Ads
Feb 2009
Yahoo is launching a new service dubbed Rich Ads in Search, which will place pictures and video ads in search results. Shelly Palmer of MediaBytes calls it a new twist on the age-old text-based...
Provided by iMedia Communications
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Webcasts
Facebook Snags Content Ownership From Users
Feb 2009
In a new user-license agreement, Facebook says account holders do not own any rights to the content they upload on their account. Shelly Palmer of MediaBytes says several user groups are up in arms.
Provided by iMedia Communications
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Webcasts
Twitter Adds Location Feature
Aug 2009
Twitter will begin showing users the latitude and longitude of tweets in real time. Shelly Palmer of MediaBytes says with location in play, the iPhone possibilities are endless.
Provided by iMedia Communications
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Webcasts
Keep Your Brand From Failing At Social Media
Aug 2009
As brands continue to increase their social network spends, the challenge becomes how to stay relevant. The presenter of this webcast asked social media experts what brands need to be doing to...
Provided by iMedia Communications
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Webcasts
Facebook Strikes Back, Revamps Search
Aug 2009
Facebook has unveiled a new tool that returns search queries for keywords across its site. Shelly Palmer of MediaBytes says this move challenges Twitter's reign as the king of real-time social search.
Provided by iMedia Communications
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Webcasts
Debating The Vital Questions Of The Digital Marketing Age
Jun 2009
Doug Weaver debates both a panel and the audience over some of today's most pertinent digital marketing questions.
Provided by iMedia Communications
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Webcasts
Social Media And Your Customer: Beyond Buzz Monitoring
Jun 2009
In his insight presentation, Chance Parker evaluates various social media campaigns in order to determine when social media presents the right choice for your brand.
Provided by iMedia Communications
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Webcasts
China Pulls The Plug On Social Networks
Jun 2009
The Chinese government has blocked social media sites such as Twitter, YouTube, Flickr, and Bing. Shelly Palmer of MediaBytes wonders why China decided to clamp down on all of this content so...
Provided by iMedia Communications
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Webcasts
3 SEO Tips You Can't Afford To Miss
Nov 2009
In this webcast with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.
Provided by iMedia Communications
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Webcasts
Twitter Adds Filters To Improve Usability
Nov 2009
Shelly Palmer of MediaBytes says these new filters will help Twitter users organize tweets into different categories.
Provided by iMedia Communications
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Webcasts
How To Avoid Getting Sucked Into Social Hype
Oct 2009
Marketers are struggling to keep their brands relevant in tougher times. In this webcast with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip...
Provided by iMedia Communications
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Webcasts
Facebook Gets A Facelift
Feb 2010
The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise.
Provided by iMedia Communications
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Webcasts
Facebook Passes Yahoo In Traffic Race
Feb 2010
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
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Webcasts
How To Evaluate Online Media Channels
Mar 2010
In this webcast with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
Provided by iMedia Communications
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Webcasts
Social Media's Next Evolution
Apr 2010
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
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Webcasts
Digital Versus Traditional: Where's Your Money Going?
Jul 2010
Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.
Provided by iMedia Communications
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Webcasts
Social Media: What Platforms Deliver?
Jan 2010
As marketers continue to experiment with social media, some brands are finding that certain platforms tend to work better than others. Watch as a handful of brand marketers weigh in on what works...
Provided by iMedia Communications
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Webcasts
Will Facebook Draw Fire For Its Location-Based App?
Jul 2010
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
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Webcasts
Taking A New Look At Social Media
Sep 2010
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
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Webcasts
Is An iPad App The Right Choice For Your Brand?
Aug 2010
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
Provided by iMedia Communications
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Webcasts
Social Media Marketing Mistakes
Sep 2010
In this webcast Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.
Provided by iMedia Communications
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Webcasts
Social Media: What Lies Ahead
Sep 2010
In this webcast Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Provided by iMedia Communications
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Webcasts
How To Use Digital Media To Find New Customers
Aug 2010
Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.
Provided by iMedia Communications
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Webcasts
Tracking Social Media Metrics: Is It Worth It?
Oct 2010
Social media measurement is far from an exact science. Watch as a handful of brand marketers discuss what tools they are using and how useful those metrics have proven to be.
Provided by iMedia Communications
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White Papers
Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging
Oct 2009
As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement...
Provided by WebTrends
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White Papers
Virtual Reality And The Value Of CRM
Jan 2010
If you spend a great amount of time online, you've probably seen the virtual reality representations used to play the part of customer service representative, product information guides, and sales...
Provided by CRM & Social Media Online
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White Papers
CRM, Sales, And The Social Networking Community
Jan 2010
As a business owner, you understand that success breeds success. When it comes right down to it, your business relies on customers to bring you sales, revenue, and notoriety. If you want your...
Provided by CRM & Social Media Online
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White Papers
CRM And Social Networking
Jan 2010
Do you have any idea how much of an impact social networking has on customer relationship management (CRM)? By providing a human presence along with your company name, you are better able to...
Provided by CRM & Social Media Online
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White Papers
The Best Sales Tools Ever
Jan 2010
When it comes to finding the best sales tools, your mind may conjure up images of flashy presentation software, huge billboards and memberships to fancy country clubs where you can take potential...
Provided by CRM & Social Media Online
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White Papers
SmashBurger Builds Social Media Into The Burger
Mar 2010
More than just wanting to be "every city's favorite burger place," SmashBurger is out for a bigger cause. That is, to make friends in every city in which it's located. SmashBurger is...
Provided by American Express
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Webcasts
Don't Just Focus On Your Brand
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how Twitter can be used to penetrate brand discussions whether the topic is your company or a competitor. In this webcast, Guy advises business...
Provided by American Express
-
Webcasts
If You Like What's Being Said, Tap Into The Conversation
Feb 2010
Guy Kawasaki, founder of alltop.com, advises business owners to use geo-targeting on Twitter to find the customers that are located closest to their companies. In this webcast, he explains how...
Provided by American Express
-
Webcasts
Want To Drive Business? Fire Up The Twitter Account
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how Twitter has revolutionized the way businesses communicate with consumers. In this webcast, he explains how business owners can tweet about...
Provided by American Express
-
Webcasts
Always Be Tweeting, And Seeking
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses the etiquette of tweeting and the ultimate goal: earning retweets. In this webcast, Guy advises: always tweet, always respond, always provide...
Provided by American Express
-
Webcasts
Twitter Pushes Buttons
Jan 2010
Guy Kawasaki, founder of alltop.com, says that "If you're not upsetting somebody on Twitter, you're not using it right." In this webcast, he advises business owners not to worry if they...
Provided by American Express
-
Webcasts
Truck Tweeting
Jan 2010
How does a wildly popular, mobile Mexican-Korean fusion food truck let its fans know where to find it in the L.A. area? In this webcast, Guy Kawasaki, founder of alltop.com, discusses how Twitter...
Provided by American Express
-
Webcasts
There's An 'I' In Twitter, But It's Not About?
Jan 2010
Guy Kawasaki, founder of alltop.com, explains that business owners should use Twitter to share information that their customers want to learn. In this webcast, he discusses how tweets must be made...
Provided by American Express
-
Webcasts
Twitter Or Facebook? Let Strategy Decide
Jan 2010
Should business owners separate their Twitter activity from that of Facebook, or should the content be linked and duplicated? Guy Kawasaki, founder of alltop.com, discusses the fundamental "Push"...
Provided by American Express
-
Webcasts
Birth Of Auto-Tweet
Jan 2010
Guy Kawasaki, founder of alltop.com, teaches business owners how to make tweets more impactful via repetition. In this webcast, he explains how tools like ObjectiveMarketer, can be used to...
Provided by American Express
-
Webcasts
Twitter. The New Olive Branch
Jan 2010
Using Comcast as a prime example, alltop.com founder, Guy Kawasaki, discusses how Twitter can be used to rectify problems with unhappy customers and brand detractors. In this webcast, he explains...
Provided by American Express
-
Webcasts
Tweet Brand Management
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses how savvy brand managers should use Twitter as a way to influence "Conversations" between brand supporters and detractors. In this webcast, he...
Provided by American Express
-
Webcasts
Team Tweeter
Jan 2010
Guy Kawasaki, founder of alltop.com, talks about various services that can be used to solve a variety of Twitter based needs. In this webcast, he discusses how managers of a Twitter account can...
Provided by American Express
-
Webcasts
If You Provide Interesting Links, They Will Follow
Jan 2010
How do you find more followers? Guy Kawasaki, founder of alltop.com, suggests providing followers with interesting links. In this webcast he explains that people will follow you?if you give them a...
Provided by American Express
-
Webcasts
Finding Your Twitter Niche
Jan 2010
Should a dry cleaner try Twitter? Guy Kawasaki, founder of alltop.com, doesn't have a definitive answer to that, but he does believe that even small, family-oriented businesses can find a creative...
Provided by American Express
-
Webcasts
Celebrity Disclosure
Jan 2010
Should celebrities disclose the fact that they're being paid to tweet? According to Guy Kawasaki, founder of alltop.com, the answer is "Yes." In this webcast, he emphasizes that celebrities should...
Provided by American Express
-
Webcasts
Blog To Increase Brand Awareness
Jul 2010
"If you're not blogging you should be" states Julie Goldman, Founder and CEO of The Original Runner Company. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark,...
Provided by American Express
-
Webcasts
Local Online Advertising
Jul 2010
Advertising is a key to success for most businesses. Nowadays, anyone can advertise on the web, and Yodle is a service that helps small businesses do just that. Yodle CEO Court Cunningham says the...
Provided by American Express
-
Webcasts
American Business: Bungalow Blogpreneurs
May 2010
Blogging can help enhance your business, but have you ever thought about turning blogging into your main business? Meet some entrepreneurs who have made the web work for them as they sell their...
Provided by American Express
-
Webcasts
Miles Nadal - Chairman And CEO, MDC Partners
Dec 2009
Miles Nadal, marketing expert and CEO of MDC Partners, talks about the most effective way to shrink your advertising budget in a recession: shift it from traditional outlets to internet and social...
Provided by American Express
-
Webcasts
Viral Marketing For A Husky Business
Apr 2009
Tammy Naples started a retail business when she couldn't find clothes for "Her son who was built like a lineman." Word of her "Husky Fashions" spread - online.
Provided by American Express
-
White Papers
Tips For Winning The Local Search Game
Aug 2010
When prospective buyers want to find products, services, people and experiences these days, quite often they begin their search online - even if they are looking for a business or store right in...
Provided by American Express
-
White Papers
5 Ways To Create Fresh Content For Your Blog
Aug 2010
One of the toughest parts of running a blog is coming up with fresh content. The writing part can be hard enough, and when you're stuck with writer's block, coming up with one more idea feels...
Provided by American Express
-
White Papers
Top 10 Social Media Tools To Find Your Referral Champions
Jul 2010
Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add...
Provided by American Express
-
White Papers
Ten Terrific LinkedIn Tricks To Grow Your Business!
Apr 2010
While it is true everyone is atwitter about Twitter, it is equally true that for many small business owners, LinkedIn is an equally, if not more, powerful social media tool. There are a few...
Provided by American Express
-
White Papers
How To Harness Digital Relationships
Apr 2010
The majority of business owners believe that using the internet to build relationships through social networking is a waste of time. Others think that face-to-face is the only way to start a...
Provided by American Express
-
White Papers
Get Others To Sell For You With Affiliate Marketing
Jun 2010
Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products as your affiliates. Affiliate...
Provided by American Express
-
White Papers
The Real ROI Of Social Media
May 2010
It's the question that businesses have been asking ever since the first person suggested that maybe we could actually do some business in all this new "Social" media: "What's the ROI?" It's not a...
Provided by American Express
-
White Papers
6 Ways To Differentiate Your E-Commerce Website
Mar 2010
RDFa tags improve the chances that the results delivered by your eCommerce site will match the needs of Internet shoppers, as expressed in their search queries. This microformatting approach...
Provided by American Express
-
White Papers
Performance Testing Social Networking (Facebook) Apps
Oct 2009
The success of social networking sites like Facebook or Myspace, hinges on attracting and retaining more users. Their main focus is to build on-line communities that share common activities or...
Provided by Imaginea
-
White Papers
What Your Business Should Know About Facebook Places
Sep 2010
Facebook has entered the world of geolocation social networking in spectacular fashion with the launch of Facebook Places. It could prove to be a big opportunity for location-savvy businesses....
Provided by American Express
-
White Papers
7 Ways To Measure Your Social Media ROI
Sep 2010
People love social media for different reasons. For some, it's all about the networking. For others, it's the branding. Whatever the case, the downside to social media is that it is sometimes...
Provided by American Express
-
White Papers
Simple Linking Strategies For Better SEO
Jul 2010
Your Website already oozes keywords and key phrases, right? And it's also a pretty safe bet that you have some dandy links coming into your site. After all, you know that the holy grail of SEO is...
Provided by American Express
-
White Papers
Promotion Tips For Small Business - Exactly How To Create Your Next Marketing Campaign
May 2010
One thing that folks oftentimes do using YouTube video clips is to forward them to friends and loved ones. Generally if the video clip is something this really is hilarious or significant them one...
Provided by SooperArticles
-
White Papers
Role Of Micro Blogging In Search Engine Marketing
Apr 2010
Micro Blogging is the altered blogging behavior, where small pieces of content are published on the web regularly from your mobile, IM, or through the micro-blogging site. Micro blogging is...
Provided by Copper Bridge Media
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White Papers
Pecha Kucha Podcasting: Pioneering Solution For Online Advertising
Apr 2010
Neil Postman has benevolently said about creating mediums that are different. 'Pecha Kucha' is an innovative source of presentation that identifies Neil Postman's thoughts and implements results...
Provided by Copper Bridge Media
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White Papers
Using Press Releases To Create Traffic Online
Apr 2008
Originally Press releases were created to target effective communication between company PR departmental staff and the media. But now the scene has changed drastically. News has become the number...
Provided by PressReleasePoint
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White Papers
Is A Press Release Worthwhile?
Apr 2008
A press release in essence is a written statement; it can also be a recording. Basically it is a communication released to the media in order to announce something. It is almost like an article...
Provided by PressReleasePoint
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White Papers
How To Distribute A Press Releases That Will Draw Targeted Visitors Right To Your Site
Apr 2008
When you are looking for places to distribute simple press release information that will draw people into your web site you need to look for places that allow advertising. Whenever you are trying...
Provided by PressReleasePoint
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White Papers
Press Releases Help In Improving Search Engine Optimization Services
Apr 2008
Like link building, keyword usage, Meta tags etc. press releases too are an essential tool that helps in increasing a websites ranking on the search engines and improves its search engine...
Provided by PressReleasePoint
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