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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Why Increasing Followers Is Not A Twitter Strategy
Oct 2010
Everyone loves metrics, and when they're available it can be very tempting to live or die with by them without first asking yourself, "Are these the right metrics?" If your social media consultant...
Provided by American Express
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White Papers
How An Exact Match Domain Can Launch A Successful Business
Oct 2010
There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers...
Provided by American Express
-
White Papers
Review Sites Lead To Brand Insights
Oct 2010
Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense....
Provided by American Express
-
White Papers
Podcast Power
Oct 2010
Podcasts are an excellent way to participate in social media if you have an engaging personality and you're a better speaker than you are a writer. But, there's so much focus on blogs that many...
Provided by American Express
-
White Papers
The Real Value Of Social Media
Oct 2010
It is easy to forget the power of many social media tools to be supporting your business in something other than a promotional way. What if you used a photographic tool like Flickr to organize...
Provided by American Express
-
White Papers
A Guide To Working With The Media
Jan 2010
Business owners play many roles. Running the business and making day-to-day transactions and decisions are only part of the process. Providing phenomenal goods and services is one of the biggest...
Provided by SalesVantage.com
-
White Papers
Build Your Email List Value Today
Nov 2010
It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and...
Provided by American Express
-
White Papers
3 Marketing Pet Peeves
Nov 2010
Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune...
Provided by American Express
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Webcasts
What's Your Plan To Make $1 Million?
Sep 2010
Count Me In and American Express OPEN want to hear it, which is why they are hosting a competition for women business owners to pitch their plans to break the $1 million mark. Winners receive...
Provided by American Express
-
White Papers
Advice To Direct Marketers: Let The People Do The Talking
Aug 2010
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with...
Provided by INSEAD
-
White Papers
Playing China's Internet Market
Oct 2010
Bring up a social networking service with 500 million members and you'd likely think of the massively popular Facebook. But not so in China where it's all about Qzone, a multimedia social...
Provided by INSEAD
-
White Papers
Social Media And The Price Of Perception
Oct 2010
While placing values on celebrity endorsers is a risky business, the same holds true for companies whose values - like celebrities - rely heavily on perception. Take the case of Bebo, an acronym...
Provided by INSEAD
-
White Papers
Sales Opportunities Through CRM And Email Marketing
Jun 2008
As a salesman trying to focus the time and effort on making sales, the author really don't want to be spending a ton of time on learning how to use a CRM or getting to technically involved in it...
Provided by Bestmanagementarticles.com
-
White Papers
The Evolution Of Rich Media Advertising: Current Market Trends, Success Metrics And Best Practices
Nov 2007
Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video plays and custom events. The advanced levels of brand...
Provided by Double Click
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White Papers
Retail Advertising Works! Measuring The Effects Of Advertising On Sales Via A Controlled Experiment On Yahoo!
Nov 2008
A randomized experiment performed in cooperation between Yahoo! and a major retailer allows to measure the effects of online advertising on sales. The authors exploit a match of over one million...
Provided by New York University
-
White Papers
Social Networking, The Third Place And The Evolution Of Communication
Dec 2007
The purpose of this white paper is to put forth a proposition that the hope will generate considerable conversation. The premise is simple, but touches on concepts and ideas that are established...
Provided by New Media Consortium
-
White Papers
The Structure Of Online Marketing Communication Channels
Jul 2009
Online marketing communications are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is...
Provided by Texas A&M University
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White Papers
Advertising And Collusion In Retail Markets
Nov 2007
In this paper, authors investigate advertising behaviors of privately informed firms when some consumers use an advertising search rule, whereby they go to the firm that advertises the most. In...
Provided by Columbia University
-
White Papers
Marketing Communications Toolkit For The Small/Medium Tour Operator
Jan 2010
This paper outlines basic concepts in marketing communications (marcom). The purpose of this document is the help small and medium sized travel operators attract customers by communicating what is...
Provided by Galor Systems And Software Development
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White Papers
Marketing At Retail Initiative (MARI)
Sep 2007
This White papers presents the rationale for the MARI Proof of Concept test, the factors that lead to it, he different interest groups involved, the participants and methodology for the program,...
Provided by Sheridan Consulting
-
White Papers
How Social Networks Can Affect Sales Automation
Jan 2010
Are you looking for a way to positively affect your company's sales automation? If so, you should take a closer look at social networking sites. Unfortunately, these tools are often overlooked by...
Provided by CRM & Social Media Online
-
White Papers
The Best Sales Tools Ever
Jan 2010
When it comes to finding the best sales tools, your mind may conjure up images of flashy presentation software, huge billboards and memberships to fancy country clubs where you can take potential...
Provided by CRM & Social Media Online
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White Papers
CRM And Social Networking
Jan 2010
Do you have any idea how much of an impact social networking has on customer relationship management (CRM)? By providing a human presence along with your company name, you are better able to...
Provided by CRM & Social Media Online
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White Papers
CRM, Sales, And The Social Networking Community
Jan 2010
As a business owner, you understand that success breeds success. When it comes right down to it, your business relies on customers to bring you sales, revenue, and notoriety. If you want your...
Provided by CRM & Social Media Online
-
White Papers
Virtual Reality And The Value Of CRM
Jan 2010
If you spend a great amount of time online, you've probably seen the virtual reality representations used to play the part of customer service representative, product information guides, and sales...
Provided by CRM & Social Media Online
-
White Papers
Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging
Oct 2009
As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement...
Provided by WebTrends
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Webcasts
Tracking Social Media Metrics: Is It Worth It?
Oct 2010
Social media measurement is far from an exact science. Watch as a handful of brand marketers discuss what tools they are using and how useful those metrics have proven to be.
Provided by iMedia Communications
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Webcasts
How To Use Digital Media To Find New Customers
Aug 2010
Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.
Provided by iMedia Communications
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Webcasts
Social Media: What Lies Ahead
Sep 2010
In this webcast Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Provided by iMedia Communications
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Webcasts
Social Media Marketing Mistakes
Sep 2010
In this webcast Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.
Provided by iMedia Communications
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Webcasts
Is An iPad App The Right Choice For Your Brand?
Aug 2010
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
Provided by iMedia Communications
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Webcasts
Taking A New Look At Social Media
Sep 2010
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
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Webcasts
Will Facebook Draw Fire For Its Location-Based App?
Jul 2010
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
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Webcasts
Social Media: What Platforms Deliver?
Jan 2010
As marketers continue to experiment with social media, some brands are finding that certain platforms tend to work better than others. Watch as a handful of brand marketers weigh in on what works...
Provided by iMedia Communications
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Webcasts
Digital Versus Traditional: Where's Your Money Going?
Jul 2010
Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.
Provided by iMedia Communications
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Webcasts
Social Media's Next Evolution
Apr 2010
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
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Webcasts
How To Evaluate Online Media Channels
Mar 2010
In this webcast with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
Provided by iMedia Communications
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Webcasts
Facebook Passes Yahoo In Traffic Race
Feb 2010
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
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Webcasts
Facebook Gets A Facelift
Feb 2010
The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise.
Provided by iMedia Communications
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Webcasts
How To Avoid Getting Sucked Into Social Hype
Oct 2009
Marketers are struggling to keep their brands relevant in tougher times. In this webcast with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip...
Provided by iMedia Communications
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White Papers
3 Rules To Follow When Devising Your Social Media Strategy
Nov 2010
Social media is a buzz word for all web tools that enable user interaction and networking. These include Twitter, Facebook, blogs and multimedia sharing. A social media strategy, when executed...
Provided by American Express
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White Papers
6 Benefits Of Building A Brand In The Blogosphere Age
Nov 2010
Social media has put the one-to-many model of marketing and branding on steroids. It used to be that companies had to market to people by sending catalogs, brochures, postcards or other direct...
Provided by American Express
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White Papers
How To Use Social Media To Build Your Brand
Nov 2010
Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising for many companies. "Before social media, one of the only ways to find...
Provided by American Express
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White Papers
Changes To Google Local: What You Need To Know Right Now
Nov 2010
Google Local has made some radical changes that will affect any small business owner who needs to meet with customers in person. The changes could provide you with better opportunities to connect...
Provided by American Express
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White Papers
How Sports Use Social Media To Hit Marketing Home Runs
Nov 2010
The National Basketball Association, for example, is the most social media savvy of all the sports, according to Fast Company. The NBA has more than 6.7 million combined Facebook fans and Twitter...
Provided by American Express
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White Papers
Creating Amazingly Explosive Blog Growth
Oct 2010
The truth is that if you want explosive growth for your blog, there is more to it than that - a lot more. Simply put, there are two parts to creating a successful blog: the front end and the back...
Provided by American Express
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White Papers
5 Reasons Why You Need A Social Media Dream Team
Nov 2010
One need a Social Media Dream Team for a several reasons: 1. Someone has to create the content. Without fresh content, the social media efforts may as well be in a bag on the shelf. 2. Someone...
Provided by American Express
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White Papers
87 Ways To Improve Your Email Marketing
Apr 2009
Many marketers understandably resist the idea that they need to get permission first. For anyone who has previously worked with another channel - print, radio, TV or direct mail - they may not be...
Provided by Lyris
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White Papers
Direct Mail That Works
Oct 2010
Over the last few years, the growth of on-line marketing campaigns - especially email marketing - have pushed more traditional off-line marketing efforts to the background. While there are...
Provided by SalesVantage.com
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White Papers
'Monetize Me'
Apr 2010
Kellogg alumni took center stage April 21 at the 2010 Kellogg Technology Conference, sharing their expertise on topics that ranged from monetizing social networking platforms to digital marketing...
Provided by Northwestern University (Kellogg)
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White Papers
Blogging Best Practices
Dec 2009
Dranove, who launched his blog in 2007 with Cornell University Professor William White, is among a growing number of Kellogg professors using new media tools to take classroom debate far beyond...
Provided by Northwestern University (Kellogg)
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White Papers
Kellogg EMBA Women 'Superconnect' For Success
Feb 2008
At the dawn of the American Revolution, two patriots sped across the colonial countryside spreading news of the British invasion. One had a powerful network of contacts that sounded the alert far...
Provided by Northwestern University (Kellogg)
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White Papers
Kellogg School Of Management Ranks Monster.Com Best, SoBe Worst In Super Bowl XLIII
Feb 2009
Employment Web site Monster.com earned top marks for its "Need a New Job?" ad, winning the fifth annual Kellogg School of Management Super Bowl Advertising Review. The Super Bowl lineup reflected...
Provided by Northwestern University (Kellogg)
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White Papers
Fatigue And Consumer Certainty
Aug 2009
Advertisers grapple with reaching consumers with the right brand messages at the right time, even when economic times are good. Delivering effective advertising becomes even more critical during...
Provided by Northwestern University (Kellogg)
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Webcasts
Original Ideas In Global Diplomacy
May 2010
Social networking tools have the potential to be exceedingly effective at solving the world's problems. In this clip, Senior Advisor for Innovation in the Office of Secretary of State Hillary...
Provided by Stanford University
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Webcasts
Value In User Click Rates
Nov 2008
In a non-centralized system like the Internet, the best information is likely coming from a multitude of disparate sources. Anna Patterson, Co-founder of search engine Cuil, explains why her...
Provided by Stanford University
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Webcasts
Sharpening Focus In The Face Of Market Turmoil
Sep 2009
Focusing on technology, operations, and the user experience, Robin Li, CEO of Chinese search engine Baidu, took a pragmatic approach and recalls how he took on the role of project manager for the...
Provided by Stanford University
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Webcasts
Shedding Light On The "Dark" Web
Sep 2009
In an effort to index the 99 percent of the "Dark" web - that is, the vast majority of web pages unreachable by most search tools - Robin Li, CEO of China's Baidu, launched a product called...
Provided by Stanford University
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Webcasts
High Velocity Media: What's Next In Online Advertising Revenue
Feb 2009
If 30-40 percent of the time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Tony Perkins, CEO of AlwaysOn, Michael Moe, Founding...
Provided by Stanford University
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Webcasts
Open And Social
May 2008
If you love something, set it free and it will come back to you, says the old adage. But as Sue Decker, President of Yahoo! explains, this sentiment also applies to advertising-driven online real...
Provided by Stanford University
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White Papers
Tax Administration Reform And Fiscal Adjustment: The Case Of Indonesia (2001-07)
Apr 2008
The Czech National Bank has a respectable track record in terms of its policy actions and the corresponding inflation outturns. Using a simple forward-looking policy rule, the authors find that...
Provided by International Monetary Fund
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White Papers
Press Releases Help In Search Engine Marketing
Apr 2008
Just writing press releases is not sufficient for your website promotion. There needs to be more than just writing on blank papers. In order to make best use of your press releases, you need to...
Provided by PressReleasePoint
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White Papers
Press Release Optimization - Get Incredible Traffic
Apr 2008
At present, various search engines are playing a vital role in popularizing websites. In fact, these search engines are not only increasing the popularity of online market but also developing new...
Provided by PressReleasePoint
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White Papers
Press Releases Help In Improving Search Engine Optimization Services
Apr 2008
Like link building, keyword usage, Meta tags etc. press releases too are an essential tool that helps in increasing a websites ranking on the search engines and improves its search engine...
Provided by PressReleasePoint
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White Papers
How To Distribute A Press Releases That Will Draw Targeted Visitors Right To Your Site
Apr 2008
When you are looking for places to distribute simple press release information that will draw people into your web site you need to look for places that allow advertising. Whenever you are trying...
Provided by PressReleasePoint
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White Papers
Is A Press Release Worthwhile?
Apr 2008
A press release in essence is a written statement; it can also be a recording. Basically it is a communication released to the media in order to announce something. It is almost like an article...
Provided by PressReleasePoint
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White Papers
Using Press Releases To Create Traffic Online
Apr 2008
Originally Press releases were created to target effective communication between company PR departmental staff and the media. But now the scene has changed drastically. News has become the number...
Provided by PressReleasePoint
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White Papers
Pecha Kucha Podcasting: Pioneering Solution For Online Advertising
Apr 2010
Neil Postman has benevolently said about creating mediums that are different. 'Pecha Kucha' is an innovative source of presentation that identifies Neil Postman's thoughts and implements results...
Provided by Copper Bridge Media
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White Papers
Role Of Micro Blogging In Search Engine Marketing
Apr 2010
Micro Blogging is the altered blogging behavior, where small pieces of content are published on the web regularly from your mobile, IM, or through the micro-blogging site. Micro blogging is...
Provided by Copper Bridge Media
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White Papers
Promotion Tips For Small Business - Exactly How To Create Your Next Marketing Campaign
May 2010
One thing that folks oftentimes do using YouTube video clips is to forward them to friends and loved ones. Generally if the video clip is something this really is hilarious or significant them one...
Provided by SooperArticles
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White Papers
Simple Linking Strategies For Better SEO
Jul 2010
Your Website already oozes keywords and key phrases, right? And it's also a pretty safe bet that you have some dandy links coming into your site. After all, you know that the holy grail of SEO is...
Provided by American Express
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White Papers
7 Ways To Measure Your Social Media ROI
Sep 2010
People love social media for different reasons. For some, it's all about the networking. For others, it's the branding. Whatever the case, the downside to social media is that it is sometimes...
Provided by American Express
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White Papers
What Your Business Should Know About Facebook Places
Sep 2010
Facebook has entered the world of geolocation social networking in spectacular fashion with the launch of Facebook Places. It could prove to be a big opportunity for location-savvy businesses....
Provided by American Express
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White Papers
Performance Testing Social Networking (Facebook) Apps
Oct 2009
The success of social networking sites like Facebook or Myspace, hinges on attracting and retaining more users. Their main focus is to build on-line communities that share common activities or...
Provided by Imaginea
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White Papers
6 Ways To Differentiate Your E-Commerce Website
Mar 2010
RDFa tags improve the chances that the results delivered by your eCommerce site will match the needs of Internet shoppers, as expressed in their search queries. This microformatting approach...
Provided by American Express
-
White Papers
The Real ROI Of Social Media
May 2010
It's the question that businesses have been asking ever since the first person suggested that maybe we could actually do some business in all this new "Social" media: "What's the ROI?" It's not a...
Provided by American Express
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White Papers
Get Others To Sell For You With Affiliate Marketing
Jun 2010
Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products as your affiliates. Affiliate...
Provided by American Express
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White Papers
How To Harness Digital Relationships
Apr 2010
The majority of business owners believe that using the internet to build relationships through social networking is a waste of time. Others think that face-to-face is the only way to start a...
Provided by American Express
-
White Papers
Ten Terrific LinkedIn Tricks To Grow Your Business!
Apr 2010
While it is true everyone is atwitter about Twitter, it is equally true that for many small business owners, LinkedIn is an equally, if not more, powerful social media tool. There are a few...
Provided by American Express
-
White Papers
Top 10 Social Media Tools To Find Your Referral Champions
Jul 2010
Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add...
Provided by American Express
-
White Papers
7 Things You Can Do To Create A Remarkable (Not Meh) Panel Presentation
Oct 2010
It's a good idea to prepare your panel by having a pre-event briefing that convenes all of your panelists in one place or at one time. On the day of the panel, keep your introduction for each...
Provided by American Express
-
White Papers
4 Ways To Use Social Media To Kick Up Your SEO
Oct 2010
Something subtle yet profound happened in the world of Internet marketing when YouTube became the second most popular search engine. This shift signaled the fact that user-generated content -...
Provided by American Express
-
White Papers
Why Increasing Followers Is Not A Twitter Strategy
Oct 2010
Everyone loves metrics, and when they're available it can be very tempting to live or die with by them without first asking yourself, "Are these the right metrics?" If your social media consultant...
Provided by American Express
-
White Papers
How An Exact Match Domain Can Launch A Successful Business
Oct 2010
There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers...
Provided by American Express
-
White Papers
Review Sites Lead To Brand Insights
Oct 2010
Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense....
Provided by American Express
-
White Papers
Podcast Power
Oct 2010
Podcasts are an excellent way to participate in social media if you have an engaging personality and you're a better speaker than you are a writer. But, there's so much focus on blogs that many...
Provided by American Express
-
White Papers
The Real Value Of Social Media
Oct 2010
It is easy to forget the power of many social media tools to be supporting your business in something other than a promotional way. What if you used a photographic tool like Flickr to organize...
Provided by American Express
-
White Papers
A Guide To Working With The Media
Jan 2010
Business owners play many roles. Running the business and making day-to-day transactions and decisions are only part of the process. Providing phenomenal goods and services is one of the biggest...
Provided by SalesVantage.com
-
White Papers
Build Your Email List Value Today
Nov 2010
It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and...
Provided by American Express
-
White Papers
3 Marketing Pet Peeves
Nov 2010
Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune...
Provided by American Express
-
Webcasts
What's Your Plan To Make $1 Million?
Sep 2010
Count Me In and American Express OPEN want to hear it, which is why they are hosting a competition for women business owners to pitch their plans to break the $1 million mark. Winners receive...
Provided by American Express
-
White Papers
Advice To Direct Marketers: Let The People Do The Talking
Aug 2010
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with...
Provided by INSEAD
-
White Papers
Playing China's Internet Market
Oct 2010
Bring up a social networking service with 500 million members and you'd likely think of the massively popular Facebook. But not so in China where it's all about Qzone, a multimedia social...
Provided by INSEAD
-
White Papers
Social Media And The Price Of Perception
Oct 2010
While placing values on celebrity endorsers is a risky business, the same holds true for companies whose values - like celebrities - rely heavily on perception. Take the case of Bebo, an acronym...
Provided by INSEAD
-
White Papers
Sales Opportunities Through CRM And Email Marketing
Jun 2008
As a salesman trying to focus the time and effort on making sales, the author really don't want to be spending a ton of time on learning how to use a CRM or getting to technically involved in it...
Provided by Bestmanagementarticles.com
-
White Papers
The Evolution Of Rich Media Advertising: Current Market Trends, Success Metrics And Best Practices
Nov 2007
Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video plays and custom events. The advanced levels of brand...
Provided by Double Click
-
White Papers
Retail Advertising Works! Measuring The Effects Of Advertising On Sales Via A Controlled Experiment On Yahoo!
Nov 2008
A randomized experiment performed in cooperation between Yahoo! and a major retailer allows to measure the effects of online advertising on sales. The authors exploit a match of over one million...
Provided by New York University
-
White Papers
Social Networking, The Third Place And The Evolution Of Communication
Dec 2007
The purpose of this white paper is to put forth a proposition that the hope will generate considerable conversation. The premise is simple, but touches on concepts and ideas that are established...
Provided by New Media Consortium
-
White Papers
The Structure Of Online Marketing Communication Channels
Jul 2009
Online marketing communications are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is...
Provided by Texas A&M University
-
White Papers
Advertising And Collusion In Retail Markets
Nov 2007
In this paper, authors investigate advertising behaviors of privately informed firms when some consumers use an advertising search rule, whereby they go to the firm that advertises the most. In...
Provided by Columbia University
-
White Papers
Marketing Communications Toolkit For The Small/Medium Tour Operator
Jan 2010
This paper outlines basic concepts in marketing communications (marcom). The purpose of this document is the help small and medium sized travel operators attract customers by communicating what is...
Provided by Galor Systems And Software Development
-
White Papers
Marketing At Retail Initiative (MARI)
Sep 2007
This White papers presents the rationale for the MARI Proof of Concept test, the factors that lead to it, he different interest groups involved, the participants and methodology for the program,...
Provided by Sheridan Consulting
-
White Papers
How Social Networks Can Affect Sales Automation
Jan 2010
Are you looking for a way to positively affect your company's sales automation? If so, you should take a closer look at social networking sites. Unfortunately, these tools are often overlooked by...
Provided by CRM & Social Media Online
-
White Papers
The Best Sales Tools Ever
Jan 2010
When it comes to finding the best sales tools, your mind may conjure up images of flashy presentation software, huge billboards and memberships to fancy country clubs where you can take potential...
Provided by CRM & Social Media Online
-
White Papers
CRM And Social Networking
Jan 2010
Do you have any idea how much of an impact social networking has on customer relationship management (CRM)? By providing a human presence along with your company name, you are better able to...
Provided by CRM & Social Media Online
-
White Papers
CRM, Sales, And The Social Networking Community
Jan 2010
As a business owner, you understand that success breeds success. When it comes right down to it, your business relies on customers to bring you sales, revenue, and notoriety. If you want your...
Provided by CRM & Social Media Online
-
White Papers
Virtual Reality And The Value Of CRM
Jan 2010
If you spend a great amount of time online, you've probably seen the virtual reality representations used to play the part of customer service representative, product information guides, and sales...
Provided by CRM & Social Media Online
-
White Papers
Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging
Oct 2009
As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement...
Provided by WebTrends
-
Webcasts
Tracking Social Media Metrics: Is It Worth It?
Oct 2010
Social media measurement is far from an exact science. Watch as a handful of brand marketers discuss what tools they are using and how useful those metrics have proven to be.
Provided by iMedia Communications
-
Webcasts
How To Use Digital Media To Find New Customers
Aug 2010
Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.
Provided by iMedia Communications
-
Webcasts
Social Media: What Lies Ahead
Sep 2010
In this webcast Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Provided by iMedia Communications
-
Webcasts
Social Media Marketing Mistakes
Sep 2010
In this webcast Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.
Provided by iMedia Communications
-
Webcasts
Is An iPad App The Right Choice For Your Brand?
Aug 2010
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
Provided by iMedia Communications
-
Webcasts
Taking A New Look At Social Media
Sep 2010
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
-
Webcasts
Will Facebook Draw Fire For Its Location-Based App?
Jul 2010
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
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Webcasts
Social Media: What Platforms Deliver?
Jan 2010
As marketers continue to experiment with social media, some brands are finding that certain platforms tend to work better than others. Watch as a handful of brand marketers weigh in on what works...
Provided by iMedia Communications
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Webcasts
Digital Versus Traditional: Where's Your Money Going?
Jul 2010
Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.
Provided by iMedia Communications
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Webcasts
Social Media's Next Evolution
Apr 2010
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
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Webcasts
How To Evaluate Online Media Channels
Mar 2010
In this webcast with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
Provided by iMedia Communications
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Webcasts
Facebook Passes Yahoo In Traffic Race
Feb 2010
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
