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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Social Influence Research: A New Approach To Social Analysis Behavior
May 2009
As marketers, readers all striving to build customers who incorporate products and brand experience stories into their social lives. But a look at the online social world shows that not all...
Provided by Razorfish
-
White Papers
Social Media: Business Benefits And Security, Governance And Assurance Perspectives
May 2010
Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer...
Provided by ISACA
-
White Papers
Social Media For Business
Oct 2009
The one commonality among CEOs using social media is a trial and error process that leads to a way and use for social media that works for their particular company. Business owners are using...
Provided by Vistage International
-
White Papers
Social Media Marketing Adoption: A Short Survey Of Marketers Exploring Social Media
Jun 2008
In the summer of 2007, MotiveLab launched a white paper offering 12 Essential Tips for Success in Social Media. Over the following year, more than 3000 people downloaded the white paper, and over...
Provided by Motivelab
-
White Papers
Filling The Standards Gap In Digital Marketing Measurement
May 2009
2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on...
Provided by WebTrends
-
White Papers
Interactive Advertising - The Singapore Context
Aug 2009
The advertising value chain in Singapore exhibits some of the same changes that authors have identified at the global level. However, so far these changes have been much less pronounced than in...
Provided by Digital Direction
-
White Papers
Developing A Direct Marketing Investment Strategy: For Non-Profit Fundraising
Oct 2009
Typically direct marketing considered a vital component in the overall operating plan is considered a process of solicitation. Think about how others communicate to you, your family or to your...
Provided by Tackle Marketing Group
-
White Papers
Moderation In Social Networks
Aug 2010
With the recent announcement by Coca-Cola that it intends to "fish where the fish are" and that Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and...
Provided by emoderation
-
White Papers
Ensure Your Business Productivity Through Vinyl Stickers And Vinyl Banners
Jul 2010
Both vinyl stickers and vinyl banners are worthwhile products with respect to your outdoor marketing. They look stunning due to their vivid designs and matchless prints. Generally vinyl stickers...
Provided by PRLog
-
White Papers
Research On Agricultural Search Engine Optimization
Jun 2010
Search engine optimization (SEO) has practical significance for promoting farmers income and agricultural efficiency in China. Firstly, how to extract web page attributes contributed to the...
Provided by China Agricultural University
-
White Papers
Five Ways To Achieve Better Search-Engine Traffic For Your News Release
Aug 2009
It's been a long time since press releases were intended exclusively for the media. Today's more broadly defined "News release" needs to be written directly for customers and other target...
Provided by Cision
-
White Papers
The Role Of Search Engine Optimization In Search Rankings
Jan 2010
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine...
Provided by University of California
-
White Papers
Search On: Search Engine Marketing Becomes A Strategic Weapon In The Quest For Leads And Sales
Mar 2010
In today's fragmented media world, search is emerging as a powerful integration tool, as well as a robust marketing channel. Recognizing this potential, leading brands are studying how search...
Provided by Adweek
-
White Papers
Taking It To The Top: A Lesson In Search Engine Optimization
Oct 2010
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order...
Provided by Saint Francis University
-
White Papers
Search Engine Optimization By Target Location
Dec 2009
Search engine competition is fierce and is only increasing by the day. Due to the increasing keyword competition, research has shown that focusing on a specific niche can enhance your chances of...
Provided by Potenture Technology Solutions
-
White Papers
Leveraging SharePoint To Optimize Your Search Engine Rankings
Dec 2009
The myriad ways that businesses are leveraging SharePoint clearly demonstrate that in today's Web 2.o world, the Web site is no longer simply online "Brochure-ware." Indeed, SharePoint-built...
Provided by Sieena
-
White Papers
A Discussion On How Google Ads And Organic Search Engine Optimization Relate
Feb 2010
As a general rule the authors recommend clients dedicate 65% of their budgets to Search Engine Optimization, and 35% to Google ads. Why? Statistics show that 65% people use the organic results and...
Provided by Walsh Group
-
White Papers
Turned Off Or Turned Out? Campaign Advertising, Information, And Voting
Jan 2008
The author presents the results from laboratory experimental elections in which candidates can choose to provide informative advertisements and voting is voluntary. They also compare...
Provided by George Mason University
-
White Papers
Direct Mail Essentials: How To Improve Your Response And Generate More Business
Jan 2009
Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or...
Provided by INSTY-PRINTS
-
White Papers
Customer Service And Direct Marketing: The New Synergy Keeping Customers In A Down Economy
Oct 2010
In the uncertain economic state they face today, customer service plays a more vital role than ever in maintaining clients. Current research into the power - and pitfalls - of customer service...
Provided by EU Services
-
White Papers
The B2B Direct Marketing Handbook
Feb 2010
One of the things that makes direct marketing and demand generation such powerful tools for today's B2B marketers is the ability to measure outcomes. With the right measurement tools and metrics...
Provided by FrontRange Solutions
-
White Papers
Explode Six Direct Marketing Myths
Nov 2009
Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use,...
Provided by SPSS
-
White Papers
Direct Marketing For The Entrepreneurial Company
Oct 2008
As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon, writes copywriter Robert Collier,...
Provided by MMX Prime Concepts Group
-
White Papers
Older People Stereotypes In Hong Kong's Print Advertisements
Apr 2009
In response to some recent studies which suggest that the elderly are negatively portrayed in the mass media in many Western countries, this paper aims at investigating whether the same happens in...
Provided by University of Hong Kong
-
White Papers
Unifeye Print: The Interactive Blending Of Print With 3D
Jan 2009
The purpose of this paper is: To introduce a new technology called Augmented Reality (AR). To inform you about the possibilities this technology offers in the publishing and printing domain. To...
Provided by metaio GmbH
-
White Papers
Beyond Point of Sale Data: Looking Forward, Not Backwards For Demand Forecasting
Jan 2010
One reason for the importance of this technology would be that the POS represents the most critical function in a retailer's supply chain - the checkout process. The cash register is the moment of...
Provided by GXS
-
White Papers
In-Store Digital Media
Feb 2009
When working people timidly entered these palatial retail emporiums, what unfolded before them, department after department and floor after floor, was intense engagement and consumer education -...
Provided by TracyLocke
-
White Papers
Leveraging POS As An In-Store Marketing Hub
Oct 2009
Despite the rising number of promotional and service devices throughout the store, the Point Of Sale (POS) remains retailers' primary point of contact with many customers. As such, the POS...
Provided by Retail Anywhere
-
White Papers
The Effect Of Advertising And Deceptive Advertising On Consumption: The Case Of Over-The-Counter Weight Loss Products
Jul 2010
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. They study the market for over the-counter (OTC)...
Provided by Cornell University
-
White Papers
Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way
Aug 2009
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a...
Provided by Webmarketing123
-
Webcasts
Social Media Tools
Jul 2010
Julie Goldman, Founder and CEO of The Original Runner Company, knows the importance of using social media to engage with consumers. During OPEN's social media panel at the Make a Million Business...
Provided by American Express
-
Webcasts
New Media: The Online Evolution Of Newspapers
Jan 2011
The New York Times did an about-face of sorts. It ended its paid-for online subscription model, under which it had been charging for access to premium content by columnists and commentators such...
Provided by INSEAD
-
Webcasts
Why Social Media Are "Absolutely Crucial" To Businesses
Aug 2010
Social media are "A crucial way for consumers to make a decision before purchasing. They'll do searching and they'll often end up on blog sites or forums. And for somebody in a...
Provided by INSEAD
-
Webcasts
The Impact Of Digitalization On Markets
Jul 2008
Over the last few years, Internet advertising has amplified the communications tools available to marketers. New media channels have rapidly expanded to include paid search advertising,...
Provided by IESE School Of Business
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Webcasts
"Advanced Digital Media Strategies" In New York City
Nov 2009
Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by...
Provided by IESE School Of Business
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White Papers
Advertising On Social Networking Websites
May 2008
The rise of social networking websites such as MySpace and Facebook over the past decade has been nothing short of phenomenal. Once regarded as nothing more than a passing 'Fad', these websites...
Provided by University of Pennsylvania
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White Papers
Social Networks, Personalized Advertising, And Privacy Controls
Aug 2010
This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized...
Provided by Harvard University
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White Papers
On The Precipe Of E-Discovery: Can Litigants Obtain Employee Social Networking Web Site Information Through Employers?
May 2010
In today's global economy, many businesses rely on instant communication, requiring employees to be continuously "Connected" through the use of the latest forms of technology. An increasing number...
Provided by Catholic University of America
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White Papers
Online Social Networks And E-Commerce
Nov 2007
Online service providers, such as Facebook and Amazon, are beginning to collect various kinds of public and private data across the Web for the purposes of targeted marketing. A vast variety of...
Provided by Massachusetts Institute of Technology
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White Papers
Broadband: Remaking The Advertising Industry
Sep 2007
Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation. Harvard Business School professor Stephen P....
Provided by Harvard University
-
Webcasts
Local Search-The Gift And The Curse
Jan 2010
John Jantsch, award winning social media publisher, stresses the importance of maximizing local search. In this webcast, he explains why leveraging local search is a necessity for small...
Provided by American Express
-
Webcasts
Twitter: Our Most Powerful Social Media Tool
Jan 2010
John Jantsch, award winning social media publisher, speaks to the impact and value of tapping into the conversational format of Twitter. In this webcast, he explains how Twitter and Facebook can...
Provided by American Express
-
Webcasts
Blog Hard
Jan 2010
John Jantsch, award winning social media publisher, discusses the importance of local businesses utilizing blogs to stay in close contact with partners. In this webcast, he explains why everyone...
Provided by American Express
-
Webcasts
Social Fusion
Jan 2010
In this webcast the award winning social media publisher John Jantsch discusses the importance of incorporating a personal touch into social media. He explains why online resources are not meant...
Provided by American Express
-
Webcasts
Grown Locally
Feb 2010
In this webcast John Jantsch, award winning social media publisher, recommends that businesses use tools such as LinkedIn to form groups geared at forging local business connections. He explains...
Provided by American Express
-
White Papers
Structural Search and Optimization in Social Networks
Feb 2009
The explosive growth in the variety and size of social networks has focused attention on searching these networks for useful structures. Like the internet or the telephone network, the ability to...
Provided by University of Texas (Dallas)
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White Papers
E-coupons Strategy Problems In Location Based Advertisement
Dec 2008
Location Based Advertisement (LBA) is a new contextual marketing tool which enables advertisers to attract customers more effectively than ever, by sending location-aware advertisements, which are...
Provided by Purdue University (Krannert)
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White Papers
Reserve Prices In Internet Advertising Auctions: A Field Experiment
Dec 2009
The author presents the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the...
Provided by Stanford University
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White Papers
Banner Ads Click With Consumers: Online Advertising For Customer Retention
Jan 2010
Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds...
Provided by University of Chicago (Booth)
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White Papers
Meeting Strangers And Friends Of Friends: How Random Are Social Networks?
Jun 2008
Prison friendships and high school romances, the two most purely social networks, were accurately modeled by an almost entirely random process. It was becoming clear since about 2000 that large,...
Provided by Northwestern University (Kellogg)
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White Papers
The Price Of A Billable Hour: Social Networks Affect Transaction Costs
Jul 2009
From a sociological perspective, informal social relationships are thought to shape our economic opportunities in ways that impersonal market interactions and formal contractual relationships do...
Provided by Northwestern University (Kellogg)
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White Papers
Just A Pretty Face(Book)? Social Media Tries To Come Of Age
May 2010
Emails are old hat; SMSs passes. Tweeting, blogging, and posting on "walls" are no longer the domain of the under-30s. They have become a staple of the way most people in the world communicate...
Provided by INSEAD
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White Papers
Blogs Can Help Predict Product Sales
Sep 2009
While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes. In a new study, "Marketing Activity,...
Provided by University of Michigan (Ross)
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White Papers
Movie Advertising And The Stock Market Valuation Of Studios: A Case of Great Expectations?
Jan 2008
Product innovation is the key revenue driver in the motion picture industry. Since major studios typically launch fewer than twenty movies per year, the financial performance of a single release...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Proximity To Consumer Affects Value Creation
Jan 2008
Radio destroys the most value, while online social networks generate the most for shareholders. It seems that the channels that bring consumers closer and put them in control are those with the...
Provided by IESE School Of Business
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Whitepapers
Companies Must Address The Communications Preferences Of Millennials, New Research Finds
Oct 2009
The day will soon be here when a job offer may hinge on a Tweet. As baby boomers retire, companies must hire and retain younger employees. People 28 and younger connect through social networks....
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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Webcasts
Search Engine Marketing - What Is Click Fraud
Sep 2008
This webcast tells about what is a click fraud in Search Engine Marketin.
Provided by Howcast
-
Webcasts
How To Get Free Traffic To Your Websites
Sep 2008
This webcast talks about how to get visitors to your website using social marketing methods.
Provided by Howcast
-
Webcasts
Tracking Offline To Online Campaigns
Oct 2008
This webcast shows how offline to online campaigns can be tracked using Google Analytics.
Provided by Howcast
-
Webcasts
Hottest Keywords For Google AdWords Campaigns
Oct 2008
This webcast shows how to find the most profitable keywords for your Google AdWords Pay per Click campaigns.
Provided by Howcast
-
Webcasts
Video Marketing For Newbies
Oct 2008
The attendee of this webcast will learn how to use video marketing for home based business. This webcast also tells you how to market online using video and web 2.0
Provided by Howcast
-
Webcasts
(Brand Yourself) MLM Target Marketing
Oct 2008
This webcast will show you how to brand yourself in order to make the money you want.
Provided by Howcast
-
Webcasts
How To Redirect Affiliate Links
Oct 2008
The attendee of this webcast will learn how to redirect affiliate links. It's a great way to salvage sales when an affiliate program goes south.
Provided by Howcast
-
Webcasts
Social Media Optimization Is the New SEO With Brian Solis
Jan 2010
This webinar will cover various issues like Why one needs a Social Media Optimization (SMO) program How to use "Social objects" such as images, videos, blog comments etc. to spark online...
Provided by HubSpot
-
Webcasts
Adwords Conversion
Oct 2008
This video shows us how old websites can be very useful when it comes to marketing. Every website provides different opportunities and the more testing you do, the more you will be able to know...
Provided by Howcast
-
Webcasts
(Great New MLM Online Marketing System) That Works?
Oct 2008
This video is about the new MLM online marketing system. The main aim is to teach people how to market online. The main thing is that you connect with the people who are opting into your pages....
Provided by Howcast
-
Webcasts
Internet Web Marketing Blogs By Internet Marketing Experts!
Oct 2008
This video is about a newly created blog on the various aspects of marketing like affiliate, network, online marketing and various other marketing s to create a big business online. Anyone who is...
Provided by Howcast
-
Webcasts
Internet Marketing Myth Exposed
Oct 2008
This video exposes internet marketing myths that people often carry while entering into this business. The biggest myth that this video talks about is that people entering into online marketing...
Provided by Howcast
-
White Papers
Wharton On New Media: New Media Pose New Challenges To Print, Sales Strategies, And Security
May 2010
New media are continually redefining how we work, play, and process information. The latest round of potentially disruptive technologies, along with novel sales strategies and the unrelenting...
Provided by University of Pennsylvania (Wharton)
-
Webcasts
Blogger Blog Marketing Statistics
Aug 2009
This video discusses the Google Analytics tool that is increasingly being used by people to understand where the traffic on their website is coming from, the geographical areas they are coming...
Provided by Howcast
-
Webcasts
Facebook Marketing Tips For Internet Entrepreneurs
Aug 2009
This is a video tutorial from WebTechGurl.com that allows users to undertake Facebook marketing. This Facebook marketing video tutorial provides some very helpful tips on how internet...
Provided by Howcast
-
Webcasts
Affiliate Marketing - Keyword Management Tip 1
Aug 2009
There are a number of things that make affiliate marketing the useful tool that it is. If you are interested in affiliate marketing, then knowing all the shortcuts that make all these viable is a...
Provided by Howcast
-
Webcasts
Internet Network Marketing - Checking Your Competition
Mar 2009
The term Internet marketing is basically interchangeable with web and always good to keep up with competition and check out their sites. To know how to keep a check on your competitors is a...
Provided by Howcast
-
Webcasts
Understanding Keyword Research Concepts In Online Marketing
Nov 2008
The role that keywords play in driving online marketing can never be belittled. The success of your campaign lies on the apt usage of those keywords. It can place your website at the top most...
Provided by Howcast
-
Webcasts
Network Marketing Internet Business - Checking Your Competition
Mar 2009
The internet is a great place to start gathering intelligence on your competitors as it is constantly up-dating itself with people adding content and reviewing services regularly. Network...
Provided by Howcast
-
White Papers
Wharton On Marketing: The Brand, The Message, And The Medium
Feb 2009
Whether it's through an online social network, the pulpit of a 2,000- member megachurch, or a 5-second "Adlet" on MTV, opportunities for brand communication have grown exponentially over time and...
Provided by University of Pennsylvania (Wharton)
-
Webcasts
How To Start An Online Network Marketing Home Business
Aug 2009
This webcast would be helpful for someone seeking a way to quit the rat race and become a successful entrepreneur. A few steps and tips on how to get started with an online network marketing home...
Provided by Howcast
-
Webcasts
What Is Pay Per Click Advertising?
Aug 2009
This webcast is discusses how to use Pay per Click advertising through Google to sell your product or service to everyone.
Provided by Howcast
-
Webcasts
How-To Use The Benefits Of Social Bookmarking To Promote Your Small Business
Aug 2009
To promote your business you need to get into the routine of bookmarking any new content that you create and distribute. This webcast will show you the benefits and strategies to create successful...
Provided by Howcast
-
Webcasts
5 Core Steps To Success In Bum Marketing
Aug 2009
In this video, learn the 5 core steps to success in Bum Marketing (Article Marketing). If you wanted to learn how to make money without investing anything but your time and effort, you must see...
Provided by Howcast
-
White Papers
ACT! By Sage And Social CRM - Part 1: Connecting With Your Customers: A Guide To Social Media
Oct 2009
Social media is online content created by people, for people. It gives everyone an opportunity to share their thoughts, opinions and experiences using free tools such as blogs, podcasts and video...
Provided by Sage Group
-
White Papers
Conversational Marketing
Mar 2009
Conversational marketing is relationship marketing for the social media age. Thinking about author marketing efforts in terms of a conversation changes the approach and better integrates social...
Provided by Business Strategy Innovation
-
White Papers
Social Influence Research: A New Approach To Social Analysis Behavior
May 2009
As marketers, readers all striving to build customers who incorporate products and brand experience stories into their social lives. But a look at the online social world shows that not all...
Provided by Razorfish
-
White Papers
Social Media: Business Benefits And Security, Governance And Assurance Perspectives
May 2010
Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer...
Provided by ISACA
-
White Papers
Social Media For Business
Oct 2009
The one commonality among CEOs using social media is a trial and error process that leads to a way and use for social media that works for their particular company. Business owners are using...
Provided by Vistage International
-
White Papers
Social Media Marketing Adoption: A Short Survey Of Marketers Exploring Social Media
Jun 2008
In the summer of 2007, MotiveLab launched a white paper offering 12 Essential Tips for Success in Social Media. Over the following year, more than 3000 people downloaded the white paper, and over...
Provided by Motivelab
-
White Papers
Filling The Standards Gap In Digital Marketing Measurement
May 2009
2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on...
Provided by WebTrends
-
White Papers
Interactive Advertising - The Singapore Context
Aug 2009
The advertising value chain in Singapore exhibits some of the same changes that authors have identified at the global level. However, so far these changes have been much less pronounced than in...
Provided by Digital Direction
-
White Papers
Developing A Direct Marketing Investment Strategy: For Non-Profit Fundraising
Oct 2009
Typically direct marketing considered a vital component in the overall operating plan is considered a process of solicitation. Think about how others communicate to you, your family or to your...
Provided by Tackle Marketing Group
-
White Papers
Moderation In Social Networks
Aug 2010
With the recent announcement by Coca-Cola that it intends to "fish where the fish are" and that Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and...
Provided by emoderation
-
White Papers
Ensure Your Business Productivity Through Vinyl Stickers And Vinyl Banners
Jul 2010
Both vinyl stickers and vinyl banners are worthwhile products with respect to your outdoor marketing. They look stunning due to their vivid designs and matchless prints. Generally vinyl stickers...
Provided by PRLog
-
White Papers
Research On Agricultural Search Engine Optimization
Jun 2010
Search engine optimization (SEO) has practical significance for promoting farmers income and agricultural efficiency in China. Firstly, how to extract web page attributes contributed to the...
Provided by China Agricultural University
-
White Papers
Five Ways To Achieve Better Search-Engine Traffic For Your News Release
Aug 2009
It's been a long time since press releases were intended exclusively for the media. Today's more broadly defined "News release" needs to be written directly for customers and other target...
Provided by Cision
-
White Papers
The Role Of Search Engine Optimization In Search Rankings
Jan 2010
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine...
Provided by University of California
-
White Papers
Search On: Search Engine Marketing Becomes A Strategic Weapon In The Quest For Leads And Sales
Mar 2010
In today's fragmented media world, search is emerging as a powerful integration tool, as well as a robust marketing channel. Recognizing this potential, leading brands are studying how search...
Provided by Adweek
-
White Papers
Taking It To The Top: A Lesson In Search Engine Optimization
Oct 2010
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order...
Provided by Saint Francis University
-
White Papers
Search Engine Optimization By Target Location
Dec 2009
Search engine competition is fierce and is only increasing by the day. Due to the increasing keyword competition, research has shown that focusing on a specific niche can enhance your chances of...
Provided by Potenture Technology Solutions
-
White Papers
Leveraging SharePoint To Optimize Your Search Engine Rankings
Dec 2009
The myriad ways that businesses are leveraging SharePoint clearly demonstrate that in today's Web 2.o world, the Web site is no longer simply online "Brochure-ware." Indeed, SharePoint-built...
Provided by Sieena
-
White Papers
A Discussion On How Google Ads And Organic Search Engine Optimization Relate
Feb 2010
As a general rule the authors recommend clients dedicate 65% of their budgets to Search Engine Optimization, and 35% to Google ads. Why? Statistics show that 65% people use the organic results and...
Provided by Walsh Group
-
White Papers
Turned Off Or Turned Out? Campaign Advertising, Information, And Voting
Jan 2008
The author presents the results from laboratory experimental elections in which candidates can choose to provide informative advertisements and voting is voluntary. They also compare...
Provided by George Mason University
-
White Papers
Direct Mail Essentials: How To Improve Your Response And Generate More Business
Jan 2009
Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or...
Provided by INSTY-PRINTS
-
White Papers
Customer Service And Direct Marketing: The New Synergy Keeping Customers In A Down Economy
Oct 2010
In the uncertain economic state they face today, customer service plays a more vital role than ever in maintaining clients. Current research into the power - and pitfalls - of customer service...
Provided by EU Services
-
White Papers
The B2B Direct Marketing Handbook
Feb 2010
One of the things that makes direct marketing and demand generation such powerful tools for today's B2B marketers is the ability to measure outcomes. With the right measurement tools and metrics...
Provided by FrontRange Solutions
-
White Papers
Explode Six Direct Marketing Myths
Nov 2009
Today, direct marketing is as much of a science as it is an art. While marketers have been using technology to increase campaign effectiveness, past options have been difficult to use,...
Provided by SPSS
-
White Papers
Direct Marketing For The Entrepreneurial Company
Oct 2008
As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon, writes copywriter Robert Collier,...
Provided by MMX Prime Concepts Group
-
White Papers
Older People Stereotypes In Hong Kong's Print Advertisements
Apr 2009
In response to some recent studies which suggest that the elderly are negatively portrayed in the mass media in many Western countries, this paper aims at investigating whether the same happens in...
Provided by University of Hong Kong
-
White Papers
Unifeye Print: The Interactive Blending Of Print With 3D
Jan 2009
The purpose of this paper is: To introduce a new technology called Augmented Reality (AR). To inform you about the possibilities this technology offers in the publishing and printing domain. To...
Provided by metaio GmbH
-
White Papers
Beyond Point of Sale Data: Looking Forward, Not Backwards For Demand Forecasting
Jan 2010
One reason for the importance of this technology would be that the POS represents the most critical function in a retailer's supply chain - the checkout process. The cash register is the moment of...
Provided by GXS
-
White Papers
In-Store Digital Media
Feb 2009
When working people timidly entered these palatial retail emporiums, what unfolded before them, department after department and floor after floor, was intense engagement and consumer education -...
Provided by TracyLocke
-
White Papers
Leveraging POS As An In-Store Marketing Hub
Oct 2009
Despite the rising number of promotional and service devices throughout the store, the Point Of Sale (POS) remains retailers' primary point of contact with many customers. As such, the POS...
Provided by Retail Anywhere
-
White Papers
The Effect Of Advertising And Deceptive Advertising On Consumption: The Case Of Over-The-Counter Weight Loss Products
Jul 2010
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. They study the market for over the-counter (OTC)...
Provided by Cornell University
-
White Papers
Pay Per Click Marketing: Drive Leads And Sales The Cost Efficient Way
Aug 2009
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize the leads and sales from your website. Harnessing this tool can provide a...
Provided by Webmarketing123
-
Webcasts
Social Media Tools
Jul 2010
Julie Goldman, Founder and CEO of The Original Runner Company, knows the importance of using social media to engage with consumers. During OPEN's social media panel at the Make a Million Business...
Provided by American Express
-
Webcasts
New Media: The Online Evolution Of Newspapers
Jan 2011
The New York Times did an about-face of sorts. It ended its paid-for online subscription model, under which it had been charging for access to premium content by columnists and commentators such...
Provided by INSEAD
-
Webcasts
Why Social Media Are "Absolutely Crucial" To Businesses
Aug 2010
Social media are "A crucial way for consumers to make a decision before purchasing. They'll do searching and they'll often end up on blog sites or forums. And for somebody in a...
Provided by INSEAD
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Webcasts
The Impact Of Digitalization On Markets
Jul 2008
Over the last few years, Internet advertising has amplified the communications tools available to marketers. New media channels have rapidly expanded to include paid search advertising,...
Provided by IESE School Of Business
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Webcasts
"Advanced Digital Media Strategies" In New York City
Nov 2009
Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by...
Provided by IESE School Of Business
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White Papers
Advertising On Social Networking Websites
May 2008
The rise of social networking websites such as MySpace and Facebook over the past decade has been nothing short of phenomenal. Once regarded as nothing more than a passing 'Fad', these websites...
Provided by University of Pennsylvania
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White Papers
Social Networks, Personalized Advertising, And Privacy Controls
Aug 2010
This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized...
Provided by Harvard University
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White Papers
On The Precipe Of E-Discovery: Can Litigants Obtain Employee Social Networking Web Site Information Through Employers?
May 2010
In today's global economy, many businesses rely on instant communication, requiring employees to be continuously "Connected" through the use of the latest forms of technology. An increasing number...
Provided by Catholic University of America
