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(1057 results)Search the Library
Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Small Business Marketing: How To Capitalize On Social Media
Mar 2010
With the ever so popularity of Social Media, it's no wonder why so many business owners are stammering to promote their products on such sites as Twitter, Facebook and MySpace. Marketing to an...
Provided by Collin County Community College District
-
White Papers
Do Friends Influence Purchases In A Social Network?
Feb 2009
Social networks, such as Facebook and MySpace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However,...
Provided by Harvard University
-
White Papers
Direct Marketing On A Social Network
Sep 2009
Direct Marketing (DM) - sending promotional messages to individual customers - is increasingly used by marketers as a result of the explosive growth of customer databases. Most current methods to...
Provided by University of Pennsylvania
-
White Papers
New Product Diffusion Over A Social Network: The Case Of The iPhone
May 2009
In this paper the author study the diffusion of the iPhone over a period of several months after its launch. In particular, the author is interested in how adoption and diffusion processes are...
Provided by Carnegie Mellon University
-
White Papers
Influence Of Social Networks In Target Marketing
Apr 2010
Online social networks such as Facebook have shown a huge increase in the number of users. In this work, Facebook will be used as a dataset to see how social networks can be used to provide better...
Provided by University of Pennsylvania
-
White Papers
Optimal Marketing Strategies Over Social Networks
Feb 2008
The authors discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), the authors study...
Provided by Northwestern University
-
White Papers
Running Head: Social Media Marketing
May 2010
Social media marketing involves the use of online social media tools - such as Facebook, Twitter, and LinkedIn - to reach consumers in innovative ways. Given the increasingly large numbers of...
Provided by Liberty University
-
White Papers
How Social Networks And Opinion Leaders Affect The Adoption Of A New Product
Sep 2010
Do word-of-mouth and other peer influence processes really affect when people adopt a new product? Can one identify the most influential customers and hence those who are good seeding points for a...
-
White Papers
Clustering Of Unhealthy Outdoor Advertisements Around Child-Serving Institutions: A Comparison Of Three Cities
Feb 2009
Using GPS devices and digital cameras, the authors surveyed outdoor advertisements in Austin, Los Angeles and Philadelphia. GIS and hot spot analysis revealed that unhealthy ads were clustered...
Provided by Elsevier
-
White Papers
White Paper: A Primer In Social Media
Mar 2008
Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early...
Provided by smashLAB
-
White Papers
What Is Social Media?
Sep 2008
Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Most social media services are open to feedback and participation....
Provided by icrossing
-
White Papers
The Evolution Of Social Marketing
Dec 2010
Social marketing is a growing buzzword in marketing and public relations circles as well as companies intrigued by online media's promise of building direct relationships with customers. But...
Provided by Powered
-
White Papers
Outdoor Advertising: Not Just For Branding Anymore
May 2007
The definition of outdoor advertising (or "Outdoor") has changed with time as the industry has evolved to offer new and different means of advertising. Technology is the primary reason for the...
Provided by DMW Worldwide
-
White Papers
Valuing Advertising's Original Medium: The Conversation
Mar 2008
Advertisers recognize the power behind consumer to-consumer product recommendations. They just don't know how to value the medium. Associating a premium with the unique attributes of word of mouth...
Provided by BzzAgent
-
White Papers
The Changing Face Of Marketing Automation
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
Improving The Palm Springs Airport Advertising Program
May 2008
Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking...
Provided by Burke, Rix, Hines & Associates
-
White Papers
Branded Cities: Outdoor Advertising, Urban Governance, And The Outdoor Media Landscape
May 2010
This paper critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the...
Provided by University of Sydney
-
White Papers
Revealing Social Networks Of Spammers
Aug 2010
The magnitude of the spam problem has not gone unnoticed by the US government. In 2003, the United States government drafted the Controlling the Assault of Non-Solicited Pornography and Marketing...
Provided by University of Michigan
-
White Papers
Google Page One Management (GPOM) Strategies
Dec 2009
The practice of using Search Engine Optimization (SEO) techniques on car dealer business names and locations to position lead collection websites on Google Page One is not just limited to the...
Provided by Automotive SEO
-
White Papers
The Business Value Of Social Network Technologies: A Framework For Identifying Opportunities For Business Value And An Emerging Research Program
Aug 2008
Although social network technologies have been the focus of many papers in the popular and business press, businesses remain unclear about their value. They use theory and data gathered from IT...
Provided by Arizona State University
-
White Papers
The Meaning Of 21st Century Business: Unleashing The Power Within Using Social Networks
Jan 2011
All the business technology innovation may not change the big picture of the dramatic changes and global power shifts we are experiencing, but it will go a long way to giving us the eyes and ears...
Provided by Business Process Trends
-
White Papers
Social Media - That Dish Is Hot CIMA Services
Nov 2009
Anyone with Internet access can be a publisher, with an unlimited potential audience, and unlimited potential influence. In practice, that has played out in ways few would have imagined only a few...
Provided by CIMA
-
White Papers
Brand Perception & Brand Equity Of Baby Accessory Products In Working Moms? Perspective
Dec 2007
A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and...
Provided by World Business Institute
-
White Papers
To Groupon Or Not To Groupon: The Profitability Of Deep Discounts
Dec 2010
The author examines the profitability and implications of online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods...
Provided by Harvard Business School
-
White Papers
Sponsored Links Or "Advertisements"?: Measuring Labeling Alternatives In Internet Search Engines
Nov 2010
Search engines combine two kinds of links: So-called "Algorithmic" links present the results a search engine deems most relevant for a given search phrase, selected based on page contents,...
Provided by Harvard Business School
-
White Papers
Optimizing Your Public Relations With Social Media
Jul 2009
In September 2006, Hitwise, an online marketing research firm, reported that the majority of traffic to online music retailer, HMV.co.uk, was referred from MySpace, a social networking Web site....
Provided by Vocus
-
White Papers
Search Engine Optimization
Aug 2008
Who could be a more perfect target audience than someone who is already looking for one's company, one's product or service, or just the sort of information you've got on your website? The trick,...
Provided by SEO
-
White Papers
Online conversations - a useful research resource or 'Have your say' irrelevance?
Aug 2010
While there are still significant numbers of people lacking access to the internet (some estimates suggest as many as 10 million1), it is now widely accepted that it has become an integral part of...
Provided by nfpSynergy
-
White Papers
Is Your Organization Ready For Direct Marketing?
Apr 2008
First, understand who your audience is and what kind of message your organization wishes to accomplish via direct marketing. Is the goal to obtain new donors (acquisition)? Is the goal to renew or...
Provided by Blackbaud
-
White Papers
Search Engine Optimization (SEO) - Increase Quality Traffic, And Conversion Rates And Sales On Your Website
Jan 2011
Search Engine Optimization (SEO) is a process that takes rigorous implementation and ongoing maintenance to stay on top of the ever-changing technology and fierce competition. The goal of SEO is...
Provided by Webmarketing123
-
White Papers
International SEO
Jan 2011
There are three major PPC search engines: Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter (Bing). Search Networks: PPC advertisements show up as results in search engines. They are...
Provided by Webmarketing123
-
White Papers
Pay Per Click (PPC) - Drive Leads And Sales Cost Effectively
Jan 2011
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effect ways to maximize the leads and sales from the website. Here's why. PPC offers: Instantaneous...
Provided by Webmarketing123
-
White Papers
Search Engine Optimization (SEO) - Best Strategy For Economic Crisis
Jan 2011
One strategy available to businesses across the globe is a proven marketing technique that facilitates exposure with a significant reduction to ad spending. Search engine optimization is a good...
Provided by Webmarketing123
-
White Papers
Google Chrome - Changing Face Of SEO
Jan 2011
The launch of Google's new browser, Google Chrome, has signaled the start of a change to the search engine optimization (SEO) world. SEO is the process of organically increasing the search engine...
Provided by Webmarketing123
-
White Papers
Google Insights - New Tool For SEO
Jan 2011
Google Inc. plays a pivotal role in the online world with its dominating presence in the search engine arena. As a result, optimizing web sites for a higher place on Google's search engine...
Provided by Webmarketing123
-
White Papers
Online Reputation Management
Jan 2011
So you have utilized SEO and your website is climbing up Google's Search Engine Results Pages (SERPs). Break out the bubbly! It's time to celebrate, right? Not necessarily. The can-of-worms...
Provided by Webmarketing123
-
White Papers
Steps To Follow In Keyword Research
Jan 2011
Keyword research is the most important activity for an SEO campaign. The importance of the Keyword Research lies in the ability to research, trace and evaluate a keyword so that the keyword can be...
Provided by Webmarketing123
-
White Papers
SEO For Blogs
Jan 2011
Identify a few keywords for the article that one wants the search engine to rank the site highly for. These keywords should be the most common words used in the article and should appear in the...
Provided by Webmarketing123
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White Papers
Content Optimization For SEO
Jan 2011
For any website to be constantly present on the first few Search Engine Result Pages (SERP's), content optimization plays a vital role. It is very clear that content is a critical asset that...
Provided by Webmarketing123
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White Papers
Optimizing Content Through Internal Navigation
Jan 2011
Optimized content creates a distinctive and wholly individual appeal to a web page by taking into consideration every potential visitor. Content organization should not be confused with content...
Provided by Webmarketing123
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Webcasts
How To Use YouTube Marketing For Chiropractors
Aug 2009
This webcast is discusses about how YouTube marketing for chiropractors can get you New Patients fast. Videos allow people to get to know, like and trust you before ever setting foot into your...
Provided by Howcast
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White Papers
SEO & PPC Internet Marketing: Differences, Similarities & The Role Of Research
May 2009
Internet marketing for new business owners and marketing leaders alike still represents a new medium. There are many basic questions on how search engine marketing "Works". This paper discusses...
Provided by Annex Media
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White Papers
Social Networking: Brave New World Or Revolution From Hell?
Nov 2007
It's a real phenomenon. Facebook, MySpace, Bebo, Orkut, Perfspot, Friendster, Neighborhood - the list of social networking websites goes on and on. Masses of users are signing up to their services...
Provided by MessageLabs
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White Papers
The Benefits Of Direct Marketing
Jun 2009
One of the most important factors that contribute to the growth of any business is marketing. A good marketing device can efficiently promote your product or service through the most...
Provided by Free Articles Directory
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White Papers
Short Way To Network Marketing Success
Aug 2009
Network Marketing is a phenomenon of recent times. There are more and more network marketing company and home party plan company. The authors will not tell the difference between the two forms of...
Provided by Free Articles Directory
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White Papers
10 Fundamental Requirements For Any Web Conferencing Platform
Nov 2008
Web conferencing has proved to be an invaluable tool for today's corporate communications. Allowing participants around the globe to meet and collaborate online, Web conferencing can cut travel...
Provided by Tippit
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Webcasts
Basics - Marketing You Tube - Google
Oct 2009
This webcast discussing just some basic principles of marketing, what works or not, Oh and author also suggesting that humor doesn?t sell products because people enjoy the humor but forget the...
Provided by Howcast
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Webcasts
Internet Network Marketing - Writing Content And Posting On Blog
Apr 2009
This webcast is discusses about Internet Network Marketing. And also giving Training on how to write content and post on blog.
Provided by Howcast
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Webcasts
Make Money On The Internet Sponsored Blog Posts
Oct 2009
This video will go over the basic fundamentals of using "Sponsored Conversations" as a means of making money on the internet. The video will go over a few popular websites to get started with this...
Provided by Howcast
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Webcasts
How To Properly Do Social Media Marketing
Feb 2009
This webcast is giving guidance about how one can do properly social media marketing. By using webcast tips one can rock in the Social Media world and can be the leader who always knew you could...
Provided by Howcast
-
Webcasts
Connecting With Your Online Audience
Jun 2009
This webcast is going to talk about how to connect with your online audience utilizing several different web applications including blogs, twitter, myspace and facebook, youtube, vimeo, and emails.
Provided by Howcast
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Webcasts
How To Build A Social Networking Spiderweb
Feb 2010
How to build a social networking web traffic spider web. Clever marketers know that using social networks and bookmarking sites are important for branding and for building a web presence. This...
Provided by Howcast
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Webcasts
How To Market Nationally On A Local Basis
Feb 2010
Search engine competition can be fierce for popular keywords. If you market by city, the competition is far less and the likelihood of getting a high ranking much better. This video explains the...
Provided by Howcast
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Webcasts
How To Use Social Media Marketing For Small Business
Mar 2010
This webcast is giving free tips and strategies in regards to how to use web 2.0 social media marketing for small business in 2010 and beyond.
Provided by Howcast
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Webcasts
Starting Up An Affiliate Network
Feb 2009
This webcast talks about vendors for setting up an affiliate network.
Provided by Howcast
-
Webcasts
Social Media Marketing
Feb 2009
This webcast demonstrates how one can use social media in business without being a jerk.
Provided by Howcast
-
Webcasts
Fly High With Twitter
Oct 2009
This webcast is giving introduction of twitter. A Twitter concept by Dotndot which is an Internet marketing company is offering Internet marketing solutions and online advertising services for...
Provided by Howcast
-
Webcasts
WordPress Vs. Blogger For Affiliates
Aug 2009
This webcast is answering a question about which is the better platform for a newbie affiliate to blog, Blogger or WordPress.
Provided by Howcast
-
Webcasts
How To Do Twitter Marketing - Market Your Online Business
Aug 2009
The webcast is discussing about how to do Twitter Marketing? Market your online business using Twitter; Use the Approach That ClementKC Recommends. Provide good value to the people you interact...
Provided by Howcast
-
Webcasts
Twitter Marketing Round The Clock
Oct 2009
This webcast discusses about strategies to build brands interactive by using social networking sites.
Provided by Howcast
-
Webcasts
Internet Network Marketing - After Buying A Domain Name
Mar 2009
This webcast talks about Internet Network marketing training. It's guiding what to do after purchasing the domain name.
Provided by Howcast
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Webcasts
How To Set Up Google Adsense On Your Website! Get Payed From Google For Advertis
Jun 2009
How to set up Google Adsense on your website! This webcast helped go to my website and click on all the Google Ads that you see: D!! LOL JK XD; p But seriously it wouldn't hurt if you can check...
Provided by Howcast
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Webcasts
Free Traffic And Leads With Twitter 1 Of 3
Mar 2009
This webcast shows methods for free traffic and leads with twitter.
Provided by Howcast
-
Webcasts
Step-By-Step Process To Be An Affiliate
Oct 2009
The presenter of the webcast talks about getting started as an affiliate marketer.
Provided by Howcast
-
Webcasts
MLM Blog Traffic ? How To Setup A Blog That Generates MLM Leads On Autopilot
Jan 2009
The presenter of the webcast talks about how to setup a blog that generates MLM (Multi Level Marketing) leads on autopilot.
Provided by Howcast
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Webcasts
How To Get An Internet Marketing Education Before You Advertise
Mar 2010
This webcast tells how to get an internet marketing education before you advertise.
Provided by Howcast
-
Webcasts
Internet Network Marketing - Finding The Right Keywords
Mar 2009
This webcast tells how to find keywords that will get visitors to your blog.
Provided by Howcast
-
Webcasts
Network Marketing Business Using Blogs
Jul 2009
This webcast explains how Blogs (a kind of website) can be used to market your Network Marketing business. Rather than giving away your money to lead companies, you can use a blog to generate your...
Provided by Howcast
-
Webcasts
Display URLs Vs Destination URLs
Jul 2009
In This webcast Shawn Collins talks about the different between display URLs and destination URLs and what affiliates should put in each one.
Provided by Howcast
-
Webcasts
Learn About Direct Response Advertising
Nov 2009
This webcast tells the difference between direct response and traditional advertising.
Provided by Howcast
-
Webcasts
How To Make Money With An Affiliate Program
Nov 2009
This webcast tells you how to make money with an affiliate program.
Provided by Howcast
-
Webcasts
How To Redirect An Affiliate Link
Oct 2008
This webcast presents how to redirect an affiliate link and make the affiliate link look more attractive.
Provided by Howcast
-
Webcasts
Business Training - Internet Marketing Tips
Jan 2010
This webcast contains recommendations by Paul for Internet Marketing products, software and services.
Provided by Howcast
-
Webcasts
Direct Sales Marketing - How To Find Party Plan Business
Feb 2010
This webcast tells that sales marketing is the art, science and skill that create more and more desire in the market place for your product opportunity and services.
Provided by Howcast
-
Webcasts
7 Secrets Of Social Media
Feb 2009
The webcast presents the 7 basic rules to follow in any social media setting.
Provided by Howcast
-
Webcasts
Increasing Return On Paid Search Advertising
Aug 2009
This wecast presents that the advertisers who purchase generic keywords on search engines see spillover benefits for brand keywords.
Provided by Howcast
-
Webcasts
"What's The Best Kind Of Website...?"
Oct 2009
This webcast will recommend best kind of website to make money online.
Provided by Howcast
-
Webcasts
Social Media | Google Wave
Oct 2009
This webcast presents social media or socialnomics for business is important. The Industrial revolution left some behind as did the Information revolution. But how important to YOUR business? Also...
Provided by Howcast
-
Webcasts
Email Marketing Software - Power Of Automation
Jan 2010
This webcast presents Data Depot Email Marketing software provides all the functionality for users to fully manage their marketing campaigns. Gives you the option to use the servers and ISP...
Provided by Howcast
-
Webcasts
How To Automate Real Estate Internet Marketing
Jun 2009
Discover what most real estate professionals will never know about getting free leads and visitors WITHOUT spending any money on advertising. The automated video submission software the presenter...
Provided by Howcast
-
White Papers
Online Social Networks And E-Commerce
Nov 2007
Online service providers, such as Facebook and Amazon, are beginning to collect various kinds of public and private data across the Web for the purposes of targeted marketing. A vast variety of...
Provided by Massachusetts Institute of Technology
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White Papers
Broadband: Remaking The Advertising Industry
Sep 2007
Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation. Harvard Business School professor Stephen P....
Provided by Harvard University
-
White Papers
Small Business Marketing: How To Capitalize On Social Media
Mar 2010
With the ever so popularity of Social Media, it's no wonder why so many business owners are stammering to promote their products on such sites as Twitter, Facebook and MySpace. Marketing to an...
Provided by Collin County Community College District
-
White Papers
Do Friends Influence Purchases In A Social Network?
Feb 2009
Social networks, such as Facebook and MySpace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However,...
Provided by Harvard University
-
White Papers
Direct Marketing On A Social Network
Sep 2009
Direct Marketing (DM) - sending promotional messages to individual customers - is increasingly used by marketers as a result of the explosive growth of customer databases. Most current methods to...
Provided by University of Pennsylvania
-
White Papers
New Product Diffusion Over A Social Network: The Case Of The iPhone
May 2009
In this paper the author study the diffusion of the iPhone over a period of several months after its launch. In particular, the author is interested in how adoption and diffusion processes are...
Provided by Carnegie Mellon University
-
White Papers
Influence Of Social Networks In Target Marketing
Apr 2010
Online social networks such as Facebook have shown a huge increase in the number of users. In this work, Facebook will be used as a dataset to see how social networks can be used to provide better...
Provided by University of Pennsylvania
-
White Papers
Optimal Marketing Strategies Over Social Networks
Feb 2008
The authors discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), the authors study...
Provided by Northwestern University
-
White Papers
Running Head: Social Media Marketing
May 2010
Social media marketing involves the use of online social media tools - such as Facebook, Twitter, and LinkedIn - to reach consumers in innovative ways. Given the increasingly large numbers of...
Provided by Liberty University
-
White Papers
How Social Networks And Opinion Leaders Affect The Adoption Of A New Product
Sep 2010
Do word-of-mouth and other peer influence processes really affect when people adopt a new product? Can one identify the most influential customers and hence those who are good seeding points for a...
-
White Papers
Clustering Of Unhealthy Outdoor Advertisements Around Child-Serving Institutions: A Comparison Of Three Cities
Feb 2009
Using GPS devices and digital cameras, the authors surveyed outdoor advertisements in Austin, Los Angeles and Philadelphia. GIS and hot spot analysis revealed that unhealthy ads were clustered...
Provided by Elsevier
-
White Papers
White Paper: A Primer In Social Media
Mar 2008
Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early...
Provided by smashLAB
-
White Papers
What Is Social Media?
Sep 2008
Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Most social media services are open to feedback and participation....
Provided by icrossing
-
White Papers
The Evolution Of Social Marketing
Dec 2010
Social marketing is a growing buzzword in marketing and public relations circles as well as companies intrigued by online media's promise of building direct relationships with customers. But...
Provided by Powered
-
White Papers
Outdoor Advertising: Not Just For Branding Anymore
May 2007
The definition of outdoor advertising (or "Outdoor") has changed with time as the industry has evolved to offer new and different means of advertising. Technology is the primary reason for the...
Provided by DMW Worldwide
-
White Papers
Valuing Advertising's Original Medium: The Conversation
Mar 2008
Advertisers recognize the power behind consumer to-consumer product recommendations. They just don't know how to value the medium. Associating a premium with the unique attributes of word of mouth...
Provided by BzzAgent
-
White Papers
The Changing Face Of Marketing Automation
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
Improving The Palm Springs Airport Advertising Program
May 2008
Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking...
Provided by Burke, Rix, Hines & Associates
-
White Papers
Branded Cities: Outdoor Advertising, Urban Governance, And The Outdoor Media Landscape
May 2010
This paper critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the...
Provided by University of Sydney
-
White Papers
Revealing Social Networks Of Spammers
Aug 2010
The magnitude of the spam problem has not gone unnoticed by the US government. In 2003, the United States government drafted the Controlling the Assault of Non-Solicited Pornography and Marketing...
Provided by University of Michigan
-
White Papers
Google Page One Management (GPOM) Strategies
Dec 2009
The practice of using Search Engine Optimization (SEO) techniques on car dealer business names and locations to position lead collection websites on Google Page One is not just limited to the...
Provided by Automotive SEO
-
White Papers
The Business Value Of Social Network Technologies: A Framework For Identifying Opportunities For Business Value And An Emerging Research Program
Aug 2008
Although social network technologies have been the focus of many papers in the popular and business press, businesses remain unclear about their value. They use theory and data gathered from IT...
Provided by Arizona State University
-
White Papers
The Meaning Of 21st Century Business: Unleashing The Power Within Using Social Networks
Jan 2011
All the business technology innovation may not change the big picture of the dramatic changes and global power shifts we are experiencing, but it will go a long way to giving us the eyes and ears...
Provided by Business Process Trends
-
White Papers
Social Media - That Dish Is Hot CIMA Services
Nov 2009
Anyone with Internet access can be a publisher, with an unlimited potential audience, and unlimited potential influence. In practice, that has played out in ways few would have imagined only a few...
Provided by CIMA
-
White Papers
Brand Perception & Brand Equity Of Baby Accessory Products In Working Moms? Perspective
Dec 2007
A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and...
Provided by World Business Institute
-
White Papers
To Groupon Or Not To Groupon: The Profitability Of Deep Discounts
Dec 2010
The author examines the profitability and implications of online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods...
Provided by Harvard Business School
-
White Papers
Sponsored Links Or "Advertisements"?: Measuring Labeling Alternatives In Internet Search Engines
Nov 2010
Search engines combine two kinds of links: So-called "Algorithmic" links present the results a search engine deems most relevant for a given search phrase, selected based on page contents,...
Provided by Harvard Business School
-
White Papers
Optimizing Your Public Relations With Social Media
Jul 2009
In September 2006, Hitwise, an online marketing research firm, reported that the majority of traffic to online music retailer, HMV.co.uk, was referred from MySpace, a social networking Web site....
Provided by Vocus
-
White Papers
Search Engine Optimization
Aug 2008
Who could be a more perfect target audience than someone who is already looking for one's company, one's product or service, or just the sort of information you've got on your website? The trick,...
Provided by SEO
-
White Papers
Online conversations - a useful research resource or 'Have your say' irrelevance?
Aug 2010
While there are still significant numbers of people lacking access to the internet (some estimates suggest as many as 10 million1), it is now widely accepted that it has become an integral part of...
Provided by nfpSynergy
-
White Papers
Is Your Organization Ready For Direct Marketing?
Apr 2008
First, understand who your audience is and what kind of message your organization wishes to accomplish via direct marketing. Is the goal to obtain new donors (acquisition)? Is the goal to renew or...
Provided by Blackbaud
-
White Papers
Search Engine Optimization (SEO) - Increase Quality Traffic, And Conversion Rates And Sales On Your Website
Jan 2011
Search Engine Optimization (SEO) is a process that takes rigorous implementation and ongoing maintenance to stay on top of the ever-changing technology and fierce competition. The goal of SEO is...
Provided by Webmarketing123
-
White Papers
International SEO
Jan 2011
There are three major PPC search engines: Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter (Bing). Search Networks: PPC advertisements show up as results in search engines. They are...
Provided by Webmarketing123
-
White Papers
Pay Per Click (PPC) - Drive Leads And Sales Cost Effectively
Jan 2011
Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effect ways to maximize the leads and sales from the website. Here's why. PPC offers: Instantaneous...
Provided by Webmarketing123
-
White Papers
Search Engine Optimization (SEO) - Best Strategy For Economic Crisis
Jan 2011
One strategy available to businesses across the globe is a proven marketing technique that facilitates exposure with a significant reduction to ad spending. Search engine optimization is a good...
Provided by Webmarketing123
-
White Papers
Google Chrome - Changing Face Of SEO
Jan 2011
The launch of Google's new browser, Google Chrome, has signaled the start of a change to the search engine optimization (SEO) world. SEO is the process of organically increasing the search engine...
Provided by Webmarketing123
-
White Papers
Google Insights - New Tool For SEO
Jan 2011
Google Inc. plays a pivotal role in the online world with its dominating presence in the search engine arena. As a result, optimizing web sites for a higher place on Google's search engine...
Provided by Webmarketing123
-
White Papers
Online Reputation Management
Jan 2011
So you have utilized SEO and your website is climbing up Google's Search Engine Results Pages (SERPs). Break out the bubbly! It's time to celebrate, right? Not necessarily. The can-of-worms...
Provided by Webmarketing123
-
White Papers
Steps To Follow In Keyword Research
Jan 2011
Keyword research is the most important activity for an SEO campaign. The importance of the Keyword Research lies in the ability to research, trace and evaluate a keyword so that the keyword can be...
Provided by Webmarketing123
-
White Papers
SEO For Blogs
Jan 2011
Identify a few keywords for the article that one wants the search engine to rank the site highly for. These keywords should be the most common words used in the article and should appear in the...
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