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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Social And Business Networking Sites Are Popular
Jan 2008
If you have a home business you probably use the internet on a regular basis at least to check emails. If you do, there is a very good chance that you have heard of websites like My Space, Face...
Provided by My Articles Directory
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White Papers
Making Money With Social Networking Sites
Jan 2008
In many instances, social networking software is taken for a medium to develop online friendships or relationships. While, such activities are common, social networking websites are also used to...
Provided by My Articles Directory
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White Papers
Search Engine Marketing - What Is Social Marketing?
Jan 2008
Link strategies that are often used in social marketing involve creating free accounts on these popular social networking sites and then using search engine marketing techniques to increase...
Provided by My Articles Directory
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White Papers
Benefits That You Gain From Your Social Networking Website
Jan 2008
Social network is a social structure, with the individuals or organizations as the nodes. A social network software ties together one or more types of relationships, such as financial exchange,...
Provided by My Articles Directory
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White Papers
How To Use Guest Posting And Networking To Make Money With The Internet With Loads Of Visitors
Jan 2008
Social networking is a very effective asset also. One great way to get a lot of new readers and subscribers is by taking full advantage of these networking sites to attract new readers. Take a...
Provided by My Articles Directory
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White Papers
Using Social Networking Media To Grow Your Business
Jan 2008
It doesn't matter what you sell. You can still leverage social media to attract more buyers to your site, build a customer list and sell more often. One of the biggest issues most marketers face...
Provided by My Articles Directory
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White Papers
Exploring the Benefits Of Advertising On MySpace
Jan 2008
MySpace is an extremely powerful social networking website. There are millions of internet users actively surfing the MySpace website on a daily basis, and nearly as many joining this community....
Provided by My Articles Directory
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White Papers
5 Reasons Friends In Your Social Media Networks Do Matter
Jan 2008
What you need to know is that by adding friends or accepting friend requests, you are taking one more step to building your authority and visibility in your industry, which WILL lead to Return On...
Provided by My Articles Directory
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White Papers
Social Networking Websites Help In Internet Marketing
Jan 2008
The popularity of social networking websites is fast spreading like wildfire across the Internet. These websites allow their members to live in a carefree virtual world where they can interact...
Provided by My Articles Directory
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White Papers
Explore The Difference Between Social Networking, Media & Bookmarking
Jan 2008
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea,...
Provided by My Articles Directory
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White Papers
How To Dominate At Social Networking
Jan 2008
The secret to using Social Media sites the right way is to know how to set up your profiles properly and how to use each of these different sites the way that it is intended to be used. Getting to...
Provided by My Articles Directory
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White Papers
Increase Website Traffic Through Social Marketing
Jan 2008
The popularity of social networking websites like Facebook and YouTube have exploded in recent years. In fact, it is estimated that Facebook currently has a membership base of 25 million in North...
Provided by My Articles Directory
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White Papers
The Rise Of Social Networking And The Lessons For Brands, Content And All Media Businesses
Jan 2008
The rapid success of MySpace has had a dramatic impact on the way that marketers have to define and interact with their customers. But more than that, it should signal a significant shift in...
Provided by Accenture
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White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
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White Papers
Accenture, Avanade And Microsoft Announce Multi-Channel Retail Initiative
Jan 2009
The greater integration with the consumer will enable retailers to cut costs and improve customer service by providing tighter integration between the in-store or online shopping experience and...
Provided by Accenture
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White Papers
How Poor Metrics Undermine Digital Marketing
Oct 2008
The Web is the most measurable medium in the history of marketing. Now all that's left is figuring out how to measure it. The rapid growth of online advertising hides a serious challenge: the...
Provided by McKinsey & Company
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White Papers
It's A Networked World, After All
Jan 2009
Consumers everywhere are waiting for the communications, high-tech, and media and entertainment industries to make good on three promises: a seamless experience, a common platform and superior...
Provided by Accenture
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White Papers
Digital Disruption: Where Have All The Ads Gone?
May 2008
Online, interactive and mobile technologies are challenging the traditional advertising model. The industry will never be the same. The advertising industry - and, indeed, any company that...
Provided by Accenture
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White Papers
Utilizing Email For Marketing
Jan 2009
When a customer signs up for your mailing list, let him/her know what to expect - how often messages will be received, what format they'll be in (offer choices between text and HTML) and what...
Provided by Wells Fargo
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White Papers
8 Tips For Selling A Direct Marketing Campaign
Nov 2008
Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize...
Provided by L2
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White Papers
Social Advertising Intelligence: How to Reach Consumers With Active Advertising
Oct 2008
Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. To adapt to this change, advertisers need to use more...
Provided by Xtract
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White Papers
What Makes A successful Leaflet Distribution Campaign?
Dec 2008
Some businesses think that if you don't have big marketing budgets, you just have to make do with second rate leaflet distribution being done as cheaply as possible. The author suggest that if you...
Provided by Link Communication (UK)
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White Papers
Meet New Online Friends, Make Money On The Internet: Use Social Networking To Financial Advantage
Jan 2008
With the boom of social networking sites, you can meet new friends from and make money on the Internet at the same time! This paper explains about two more popular social networking sites and how...
Provided by IdeaMarketers
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White Papers
The Growing Paraphernalia Of Social Networking
Jan 2008
Most social networking websites offer various features like creating a profile page, blogs, forums, uploading and sharing videos, photos and music files. Members can express themselves by...
Provided by IdeaMarketers
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White Papers
Social Networking - A New Paradigm
Jan 2008
One of the innovations in the internet space is social networking. Organizations are taking a fresh view on its scope for marketing communication and positioning to selling. The time has come to...
Provided by IdeaMarketers
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White Papers
Social Networking PR Tip: Be Approachable And Smile!
Jan 2008
Using social networking to market your business isn't too different than marketing your business in person. Think about a time when you walked into a networking mixer full of strangers. How did...
Provided by IdeaMarketers
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White Papers
7 Tips To Build Your Visibility And Credibility With Social Networking
Jan 2008
Building visibility on social network sites is easy. Building credibility requires you to approach it with a relationship building mindset. If you go into it with that attitude, you'll be amazed...
Provided by IdeaMarketers
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White Papers
Which Social Networking Site Is Best For Your Small Business?
Mar 2008
Social networks are rapidly becoming a popular form of staying in touch. There's a virtual cornucopia of networking sites on the Web for those that want to connect and share interests with others,...
Provided by Associated Content
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White Papers
Social Networking: The Fastest Growing Trend On The Internet
Aug 2008
Social Networking is a phenomena that has seen a rapid growth over the last several years. If you are not involved in one (or more) of these sites you are probably wondering, 'So what is this...
Provided by Associated Content
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White Papers
Business: Three Risks And Myths Of Social Networking
Oct 2008
Social networking has inherent risks for business associates, but it also has professional perks and positive benefits for your career. You already know the benefits of networking with other...
Provided by Associated Content
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White Papers
StrategyEye Quarterly Dealflow Report - Digital Advertising, Q3 2008: "Paid Access $799"
Sep 2008
StrategyEye's industry analysts track dealflow and innovation right across the Digital Media sector. This Q3 2008 Dealflow Report focuses on the fast moving Digital Advertising market....
Provided by MarketClusters
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White Papers
The Triple Threat To The Major Recording Industry
Jul 2007
Networking and always looking for the new opportunities that are springing up all over the Internet is the name of the game. A new breed of services are being born that threaten to wipe out the...
Provided by Associated Content
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Book chapters
Introduction To The Free Google Adsense Money Making Miracle
Oct 2007
Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be...
Provided by Money Infomedia Pro
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White Papers
How A Good Web Site Can Boost Your Sales
May 2008
Well-designed Web site that's easily found by search engines is a big help in reaching potential customers - wherever they may be. To boost sales, spiff up your Web site. Help is readily...
Provided by Kiplinger Washington Editors
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White Papers
Catalyst Reports: Fundamentals Of Mobile Marketing
Apr 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by Catalyst SF
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White Papers
A Happy New Year For Email Marketing?
Jan 2008
People will still be deluged by emails telling us that we have inadequate genitalia. While it is very worrying that they must have checked (!), the greater concern is the submerging of wanted,...
Provided by iMedia Communications
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White Papers
Will You Still Hire Me Tomorrow?
Nov 2007
With all the buzz around digital communications, "How does it affect my career prospects?" is a question that is increasingly being asked by industry folks - whether in-house, media or agency. For...
Provided by iMedia Communications
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Resource Center
Watch your business grow with email marketing!
Mar 2009
With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients and...
Provided by VerticalResponse
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White Papers
Misleading Advertising
Jun 2007
Misleading advertising is not only against the law, it will antagonise potential customers. This paper explains the simplest way to avoid this is to tell the truth about the products you are...
Provided by State of Victoria
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White Papers
Search Optimization And Planning Guide
Aug 2007
The Search Optimization And Planning Guide is Written for executives, web administrators, and marketing planners who need to make informed decisions about internet marketing investments - Search...
Provided by Chicago Marketing Consultants
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Presentations
Getting Through: Communication, Network Communities & Marketing
Oct 2007
This presentation explains how to get through Communication, Network Communities & Marketing.
Provided by SlideShare
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White Papers
Maximizing The Spread Of Influence Through A Social Network
Sep 2007
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations,...
Provided by Cornell University
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White Papers
Merchant Or Two-Sided Platform?
May 2007
This paper provides a first pass at clarifying the economic tradeoffs between two polar strategies for market intermediation: the "Merchant" mode, in which the intermediary buys from sellers and...
Provided by President and Fellows of Harvard College
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White Papers
Local Search Engine Marketing: Profitable Tactics for the Lodging Industry
Feb 2007
Blizzard Internet Marketing invariably see a gain in organic rankings after optimizing a website for appropriate local search terms. Local platform placement is normally enhanced as well, and...
Provided by Blizzard Internet Marketing
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White Papers
How To Make Money With Social Networking
Jan 2008
The social networking websites on the internet have literally changed some of the ways that some people go about their ventures to make money online. If you haven't thought about making money with...
Provided by My Articles Directory
-
White Papers
Social And Business Networking Sites Are Popular
Jan 2008
If you have a home business you probably use the internet on a regular basis at least to check emails. If you do, there is a very good chance that you have heard of websites like My Space, Face...
Provided by My Articles Directory
-
White Papers
Making Money With Social Networking Sites
Jan 2008
In many instances, social networking software is taken for a medium to develop online friendships or relationships. While, such activities are common, social networking websites are also used to...
Provided by My Articles Directory
-
White Papers
Benefits That You Gain From Your Social Networking Website
Jan 2008
Social network is a social structure, with the individuals or organizations as the nodes. A social network software ties together one or more types of relationships, such as financial exchange,...
Provided by My Articles Directory
-
White Papers
How To Use Guest Posting And Networking To Make Money With The Internet With Loads Of Visitors
Jan 2008
Social networking is a very effective asset also. One great way to get a lot of new readers and subscribers is by taking full advantage of these networking sites to attract new readers. Take a...
Provided by My Articles Directory
-
White Papers
Using Social Networking Media To Grow Your Business
Jan 2008
It doesn't matter what you sell. You can still leverage social media to attract more buyers to your site, build a customer list and sell more often. One of the biggest issues most marketers face...
Provided by My Articles Directory
-
White Papers
Exploring the Benefits Of Advertising On MySpace
Jan 2008
MySpace is an extremely powerful social networking website. There are millions of internet users actively surfing the MySpace website on a daily basis, and nearly as many joining this community....
Provided by My Articles Directory
-
White Papers
5 Reasons Friends In Your Social Media Networks Do Matter
Jan 2008
What you need to know is that by adding friends or accepting friend requests, you are taking one more step to building your authority and visibility in your industry, which WILL lead to Return On...
Provided by My Articles Directory
-
White Papers
Social Networking Websites Help In Internet Marketing
Jan 2008
The popularity of social networking websites is fast spreading like wildfire across the Internet. These websites allow their members to live in a carefree virtual world where they can interact...
Provided by My Articles Directory
-
White Papers
Explore The Difference Between Social Networking, Media & Bookmarking
Jan 2008
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea,...
Provided by My Articles Directory
-
White Papers
How To Dominate At Social Networking
Jan 2008
The secret to using Social Media sites the right way is to know how to set up your profiles properly and how to use each of these different sites the way that it is intended to be used. Getting to...
Provided by My Articles Directory
-
White Papers
Increase Website Traffic Through Social Marketing
Jan 2008
The popularity of social networking websites like Facebook and YouTube have exploded in recent years. In fact, it is estimated that Facebook currently has a membership base of 25 million in North...
Provided by My Articles Directory
-
White Papers
The Rise Of Social Networking And The Lessons For Brands, Content And All Media Businesses
Jan 2008
The rapid success of MySpace has had a dramatic impact on the way that marketers have to define and interact with their customers. But more than that, it should signal a significant shift in...
Provided by Accenture
-
White Papers
Keeping the Event in Event Marketing
Jan 2008
In today's competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the...
Provided by ICC/Decision Services
-
White Papers
Accenture, Avanade And Microsoft Announce Multi-Channel Retail Initiative
Jan 2009
The greater integration with the consumer will enable retailers to cut costs and improve customer service by providing tighter integration between the in-store or online shopping experience and...
Provided by Accenture
-
White Papers
How Poor Metrics Undermine Digital Marketing
Oct 2008
The Web is the most measurable medium in the history of marketing. Now all that's left is figuring out how to measure it. The rapid growth of online advertising hides a serious challenge: the...
Provided by McKinsey & Company
-
White Papers
It's A Networked World, After All
Jan 2009
Consumers everywhere are waiting for the communications, high-tech, and media and entertainment industries to make good on three promises: a seamless experience, a common platform and superior...
Provided by Accenture
-
White Papers
Digital Disruption: Where Have All The Ads Gone?
May 2008
Online, interactive and mobile technologies are challenging the traditional advertising model. The industry will never be the same. The advertising industry - and, indeed, any company that...
Provided by Accenture
-
White Papers
Utilizing Email For Marketing
Jan 2009
When a customer signs up for your mailing list, let him/her know what to expect - how often messages will be received, what format they'll be in (offer choices between text and HTML) and what...
Provided by Wells Fargo
-
White Papers
8 Tips For Selling A Direct Marketing Campaign
Nov 2008
Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize...
Provided by L2
-
White Papers
Social Advertising Intelligence: How to Reach Consumers With Active Advertising
Oct 2008
Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. To adapt to this change, advertisers need to use more...
Provided by Xtract
-
White Papers
What Makes A successful Leaflet Distribution Campaign?
Dec 2008
Some businesses think that if you don't have big marketing budgets, you just have to make do with second rate leaflet distribution being done as cheaply as possible. The author suggest that if you...
Provided by Link Communication (UK)
