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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Outsourcing Seo Services To Indian Companies?
Jan 2009
The Internet rules the present times. People had become accustomed to the online purchase of all goods and services that they require. If you wish to conduct any business on the Internet, the...
Provided by eArticlesOnline.com
-
White Papers
Outsourcing Of Seo
Jan 2009
It will be very intelligent decision to hire an outsourcing company which will provide your company with the premium services of SEO and you will save money too. Manually searching and finding out...
Provided by Articler.com
-
White Papers
Adsense - Work In The Smart Pricing Internet
Jan 2009
Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current...
Provided by contentdig.com
-
White Papers
Whipping The Social Media Beast In 30 Minutes A Day
Jun 2008
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social media sites where you can network with other people,...
Provided by American Express
-
White Papers
Key Considerations For Content-Driven Websites
Jul 2009
Almost anyone can tell you that good "content" is what drives traffic on the web these days. As consumer brands get in on the action, new (subtly branded) "Content-driven" blogs and websites are...
Provided by American Express
-
White Papers
3 Steps To Rethinking Customer Notifications
Sep 2009
How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be...
Provided by American Express
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White Papers
Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy
Sep 2009
It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter, Facebook, or blogs is scary: What if an...
Provided by American Express
-
White Papers
How To Gather Feedback With Social Media
Sep 2009
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company,...
Provided by American Express
-
White Papers
5 Tips For Managing Social Media Marketing Expectations
Jul 2009
You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need...
Provided by American Express
-
White Papers
5 Tips For Tracking The Conversation Around Your Brand
Jun 2009
You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch,...
Provided by American Express
-
White Papers
Why Twitter Matters
Jul 2009
People love to make fun of Twitter. In truth, it's easy to mock its endless stream of self-promotion, inane commentary, and what people ate for breakfast. But beyond that, Twitter offers a view of...
Provided by American Express
-
White Papers
Can You Twitter Your Brand?
Apr 2009
Facebook, Twitter, LinkedIn, and other social connectivity Websites have the power to reach millions of people and allow others to find you for basically nothing. You simply set up your account,...
Provided by American Express
-
White Papers
6 Tips On Rebranding Using Social Media
Jul 2009
like Zappos and Virgin America have utilized social media to build strong, positive brand images that permeate the web and have improved their bottom lines. Blog posts, Twitter updates, outreach,...
Provided by American Express
-
White Papers
4 Tips For Marketing Your Business On YouTube
Jun 2009
Even though YouTube has been around for years, few brands have been able to set up shop and use the platform for successful marketing purposes. Common business mistakes include letting the channel...
Provided by American Express
-
White Papers
Video Advertising: Not Just For Big Business
Jun 2009
When you think TV and video advertising, you probably think expensive media buys and production costs, making the medium available only to businesses with significant advertising budgets. But the...
Provided by American Express
-
White Papers
The Best Apps For Doing Business On Facebook
Jul 2009
Facebook isn't just for games and wall posts. Thanks to their application platform, Facebook has become a viable place to accomplish some solid business objectives. You'll never believe what you...
Provided by American Express
-
White Papers
The Social Web: Business Or Pleasure, Or, Pleasurable Business?
Jul 2009
If you're not on Facebook, LinkedIn and Twitter, you're socially - and, more importantly, professionally - the equivalent of a broken link. Social media haters who say time spent on these sites is...
Provided by American Express
-
White Papers
How To Promote An Event Using Social Media
Jul 2009
There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get...
Provided by American Express
-
White Papers
Surprisingly, Women's Purchases Largely Uninfluenced By Social Networks
Sep 2009
Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior. This paper shows few findings of the study, which polled more than 1,000...
Provided by American Express
-
White Papers
Expert Advice On Your Online Marketing Effort
Feb 2009
This paper explains how to keep your sights on what matters for your online-marketing effort. The world of online marketing doesn't stand still, and small businesses, given their flexibility and...
Provided by American Express
-
White Papers
The Basics Of Search Engine Marketing
Feb 2009
Almost every Internet user enlists the help of one of the major search engines - Google, Yahoo, or MSN - every time they access the web. There are more than 65 billion searches every month, and...
Provided by American Express
-
White Papers
Search Engine Optimization And Advertising
Feb 2009
What if You Built a Website - But Nobody Came? That's the harsh reality facing many aspiring online businesses. Thanks to pre-built e-commerce tools and Web hosting sites, launching an online...
Provided by American Express
-
White Papers
Three Ways To Mobilize Your Network
Oct 2009
With so much emphasis on social media, it can seem like there isn't a need - or enough time - for connecting in person. But many entrepreneurs say that now it's even more important to put a face...
Provided by American Express
-
White Papers
10 Reasons Twitter Might Actually Matter
Aug 2009
For all the attention that Twitter gets, its real significance though is that it has started the trend of "Microblogging." Through these short posts (called "Tweets"), you can experience...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
-
White Papers
Marketers And SEM: Unhappy But Still Married
Jul 2009
Although organizations are investing in search engine marketing despite the economic downturn, they are unhappy with the performance of SEM, according to a report from [x+1] More than half (57%)...
Provided by American Express
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White Papers
10 Ways To Use Twitter As A Business Tool
Jul 2009
Twitter's the most talked about, still misunderstood, business tool going these days. It is indeed a great tool to create connections, promote your brand and generate traffic to your web site, but...
Provided by American Express
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White Papers
Three Ways To Earn Followers On Twitter
Jun 2009
Businesses are jumping on twitter right and left and that's probably a good thing. But, businesses are also jumping on thinking that's all you need to do. Create a twitter account, create a bunch...
Provided by American Express
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White Papers
Hiring An SEO Firm
Sep 2009
When outsourcing your SEO, know what questions to ask before you sign. Knowing where to turn once you've decided to outsource your search engine marketing campaign can be daunting. While it's not...
Provided by American Express
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White Papers
What You Can Learn From The SEO Business Model
Apr 2009
Amidst the gloom surrounding media and even online advertising, there is one category that has steadily been growing year after year and shows few signs of slowing down. Search marketing...
Provided by American Express
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White Papers
Getting Your Website Ready For Local Search Traffic
Apr 2009
The majority of small businesses online are looking for customer in their town. Good news is that recent research suggests that the majority of online searchers are also looking for local goods...
Provided by American Express
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White Papers
The 7 Step Social Media Marketing Plan?
May 2009
OK, disclaimer first, eventually the social media aspects of your marketing plan will just be part of your overall marketing plan. But, since this whole social media thing is still so new for many...
Provided by American Express
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White Papers
Top 5 Business Blogging Mistakes And How To Avoid Them
Sep 2009
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base...
Provided by American Express
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White Papers
How To Use Twitter Hashtags For Business
Aug 2009
If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a...
Provided by American Express
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White Papers
How To Track Your Twitter ROI
Aug 2009
If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the...
Provided by American Express
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White Papers
5 Mistakes To Never Make On Twitter
Aug 2009
Twitter is so simple that many of us forget that despite the small parameters, the medium has huge implications for businesses. As a Twitterer with professional interests, you need to be aware of...
Provided by American Express
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White Papers
Beyond Yelp: Location-Based Opportunities For Vendors
Aug 2009
Location-Based Social networking (LBS) is a relatively niche space that combines GPS technology (i.e. location awareness) with social media. To understand LBS think of a mobile or web application...
Provided by American Express
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White Papers
Email Marketing Lives: 3 Services For Sending A Great Newsletter
Aug 2009
With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has...
Provided by American Express
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White Papers
Why You Should Talk About Everything But Your Business Online
Jul 2009
There is a huge opportunity to use social media tools to market your products or services directly to customers, but there is an equally large opportunity to utilize social media to market...
Provided by American Express
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White Papers
Why Do Things Go Viral On Twitter?
Jul 2009
On Facebook, if you post a link, perhaps a couple dozen friends will see the link and visit it. A single tweet on Twitter can be seen by tens of thousands of people, even if you only have a couple...
Provided by American Express
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White Papers
Srinivasan Talks Social Media Effects And Online Reviews
Mar 2011
Being a professor in the business school is fun, said Raji Srinivasan, associate professor of marketing at McCombs. "You get to spend time with the future of the world." Srinivasan gave a paper...
Provided by University of Texas at Austin (McCombs)
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Webcasts
Online Newspaper Advertising Increases
Jan 2011
According to a release from the Newspaper Association of America, newspaper Web site advertising is up 19.3% for this quarterly. Due to a number of reasons detailed by the presenter, Manager of...
Provided by iEntry
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Webcasts
Outdoor Advertising Still Going Strong
Jan 2011
Do you consider outdoor advertising obsolete? If so, you might want to reconsider. In this webcast, the presenter explains how outdoor advertising is targeted, cost-effective, and highly visible....
Provided by iEntry
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Webcasts
Ways To Measure Your Advertising Campaign
Jan 2011
How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Online advertising is very...
Provided by iEntry
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Webcasts
Still Value In Print Advertising
Jan 2011
Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although...
Provided by iEntry
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Webcasts
Low-Cost Advertising Opportunities
Jan 2011
Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities...
Provided by iEntry
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Webcasts
Using Direct Mail To Drive Traffic Online
Jan 2011
Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online...
Provided by iEntry
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White Papers
Understanding Advertising Adstock Transformations
Mar 2008
Advertising effectiveness and Return On Investment (ROI) are typically measured through econometric models that measure the impact of varying levels of advertising Gross Ratings Points (GRPs) on...
Provided by Munich Personal Repec Archive
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White Papers
Advertising In Duopoly Market
Nov 2007
The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified...
Provided by Munich Personal Repec Archive
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White Papers
Institutions, Social Networks, And Conflicts In Guinea-Bissau: Results From A 2005 Survey
Oct 2008
Guinea-Bissau endured a major conflict in 1998 and has suffered from persistent political instability since independence. After a brief review of indicators of governance in Guinea-Bissau and...
Provided by Munich Personal Repec Archive
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White Papers
Social Networks In Determining Migration And Labor Market Outcomes: Evidence From The German Reunification
Oct 2008
This paper empirically examines social network explanations for migration decisions in the context of the German reunification. Using longitudinal data from the German Socio-Economic Panel, the...
Provided by University of St Andrews
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White Papers
Optimizing Relevance And Revenue In Ad Search: A Query Substitution Approach
Jul 2008
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. The authors address the problem of selecting...
Provided by Association for Computing Machinery
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White Papers
Online Expansion Of Rare Queries For Sponsored Search
Apr 2009
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety of external...
Provided by International World Wide Web Conferences Steering Committee
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White Papers
To Swing Or Not To Swing: Learning When (Not) To Advertise
May 2008
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrieval systems,...
Provided by Association for Computing Machinery
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White Papers
Search Advertising Using Web Relevance Feedback
Oct 2008
The business of Web search, a $10 billion industry, relies heavily on sponsored search, whereas a few carefully-selected paid advertisements are displayed alongside algorithmic search results. A...
Provided by Association for Computing Machinery
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White Papers
Domain-Specific Query Augmentation Using Folksonomy Tags: The Case Of Contextual Advertising
Jul 2008
Folksonomies allow users to collaboratively tag a variety of textual and multimedia objects with sets of labels. The largest folksonomy projects, such as FLICKR and DEL.ICIO.US, contain millions...
Provided by Association for Computing Machinery
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White Papers
Robust Classification Of Rare Queries Using Web Knowledge
Jul 2007
The authors propose a methodology for building a practical robust query classification system that can identify thousands of query classes with reasonable accuracy, while dealing in real-time with...
Provided by Association for Computing Machinery
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White Papers
The Anatomy Of An Ad: Structured Indexing And Retrieval For Sponsored Search
Apr 2010
The core task of sponsored search is to retrieve relevant ads for the user's query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or by advanced match,...
Provided by International World Wide Web Conferences Steering Committee
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White Papers
What Happens After An Ad Click? Quantifying The Impact Of Landing Pages In Web Advertising
Nov 2009
Unbeknownst to most users, when a query is submitted to a search engine two distinct searches are performed: The organic or algorithmic search that returns relevant Web pages and related data...
Provided by Association for Computing Machinery
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White Papers
Web-Page Summarization For Just-In-Time Contextual Advertising
Mar 2011
Contextual advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page the most relevant textual ads available. For static pages that are displayed...
Provided by Association for Computing Machinery
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White Papers
Just-In-Time Contextual Advertising
Nov 2007
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads available. For static...
Provided by Association for Computing Machinery
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White Papers
The Social Future Of Web Search: Modeling, Exploiting, And Searching Collaboratively Generated Content
Jun 2009
Social, or Collaboratively Generated Content (CGC) is transforming how the authors seek and find information online: It is now a prominent part of the web information ecosystem, and a powerful...
Provided by Institute of Electrical and Electronics Engineers
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White Papers
Translating Relevance Scores To Probabilities For Contextual Advertising
Nov 2009
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries are often difficult...
Provided by Association for Computing Machinery
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White Papers
Mass Media Research
Jul 2009
Mass media are define as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the...
Provided by German Data Forum (RatSWD)
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White Papers
An Analysis Of The Role Of Liking On The Memorial Response To Advertising
Dec 2008
After the publication of the results of the Advertising Research Foundation's Copy Research Validity Project, ad liking has been extensively used as copy test predictor of campaign's performance....
Provided by Munich Personal Repec Archive
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White Papers
Software Marketing On The Internet: The Use Of Samples And Repositories
Dec 2009
This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware...
Provided by Munich Personal Repec Archive
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White Papers
Equilibrium Bids In Sponsored Search Auctions: Theory And Evidence
Feb 2011
This paper presents a game theoretic analysis of the generalized second price auction that the company Overture operated in 2004 to sell sponsored search listings on its search engine. The authors...
Provided by Munich Personal Repec Archive
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White Papers
Targeted Advertising: The Role Of Subscriber Characteristics In Media Markets
Mar 2008
This paper seeks to establish the importance of targeted advertising in media markets. Using zip-code level circulation for US daily newspapers, the author shows that newspapers facing more...
Provided by Munich Personal Repec Archive
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White Papers
Information Trading In Social Networks
Jun 2008
This paper considers information trading in fixed networks of economic agents who can only observe and trade with other agents with whom they are directly connected. The authors study the nature...
Provided by Munich Personal Repec Archive
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White Papers
Evolution Of Digital Marketing
Mar 2009
The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites...
Provided by Munich Personal Repec Archive
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Case Studies
New Screen Advertising Platform For Digital Cinema Media
May 2010
Digital Cinema Media (DCM) is a business venture between Cineworld and Odeon Cinemas to supply on screen advertising to the cinema screen within the UK. To solve the contractual and cost...
Provided by Capgemini
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Webcasts
Business Answers: The Value Of Your Company & Limiting Social Media
Dec 2010
In this webcast the authors answer the viewer questions about determining the value of the company and how much social media interaction might be too much for your customers.
Provided by American Express Company
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Webcasts
3 Rules Of Local Search Marketing
Feb 2011
How do you get potential customers to find your business when they are searching online? The author suggests it's easier than you think, especially when you start close to home.
Provided by American Express Company
-
Webcasts
Build Better Business Through Social Media
Feb 2011
The author one who expert in the Social Media offers advice on how to make the most of tools like Facebook and Twitter to better engage and form meaningful relationships with your customers.
Provided by American Express Company
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Webcasts
Business Answers: Finding Success In A Competitor~s Failure & Attracting Customers On Facebook
Feb 2011
In this webcast the authors answer viewer questions about getting access to customers of a competitor that's going out of business and what kinds of posts attract customers on Facebook.
Provided by American Express Company
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Case Studies
Canadian Cable Operator Delivers Cable Television,Telecommunications, & Media Services To Over One Million Canadians
Apr 2010
Comprehensive training and certification are essential in ensuring that CCO's networking professionals have the skills necessary to deliver and manage the latest in innovative high-speed...
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White Papers
Social Networks And Access To Health Care Among Mexican-Americans
Oct 2007
This paper explores social networks and their relationship to access to health care among adult Mexican-Americans. The authors use data from the Medical Expenditure Panel Survey (MEPS) linked to...
Provided by National Bureau of Economic Research
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White Papers
Social Reinforcement: Cascades, Entrapment And Tipping
Nov 2007
There are many social situations in which the actions of different agents reinforce each other. These include network effects and the threshold models used by sociologists as well as Leibenstein's...
Provided by National Bureau of Economic Research
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White Papers
The Direct And Indirect Effect Of Exchange To Build Customer Loyalty In Social Network Sites
Sep 2010
The Internet has enabled people to connect to each other, regardless of time and space. This lead to new phenomena, known as social networking through social network sites such Facebook, and...
Provided by Munich Personal Repec Archive
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White Papers
Identification Of Interaction Effects In Survey Expectations: A Cautionary Note
Oct 2010
A growing body of literature reports evidence of social interaction effects in survey expectations. In this paper, the authors argue that evidence in favor of social interaction effects should be...
Provided by Munich Personal Repec Archive
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White Papers
Outsourcing SEO Campaign To India For Technological And Cost Benefits
Nov 2008
SEO outsourcing to India is not only time and cost saving, it also helps you to maintain/market your website for low costs. The main purpose of outsourcing in case of cost management through wage...
Provided by Article Alley
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White Papers
Set Up Your Business Through Outsourcing SEO Submissions
May 2009
It's the world of outsourcing, if you in any business or service it's very important for you to have a clear idea about outsourcing in order, to flourish in your business. You can understand....
Provided by Article Alley
-
White Papers
Outsourcing Seo Services To Indian Companies?
Jan 2009
The Internet rules the present times. People had become accustomed to the online purchase of all goods and services that they require. If you wish to conduct any business on the Internet, the...
Provided by eArticlesOnline.com
-
White Papers
Outsourcing Of Seo
Jan 2009
It will be very intelligent decision to hire an outsourcing company which will provide your company with the premium services of SEO and you will save money too. Manually searching and finding out...
Provided by Articler.com
-
White Papers
Adsense - Work In The Smart Pricing Internet
Jan 2009
Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current...
Provided by contentdig.com
-
White Papers
Whipping The Social Media Beast In 30 Minutes A Day
Jun 2008
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social media sites where you can network with other people,...
Provided by American Express
-
White Papers
Key Considerations For Content-Driven Websites
Jul 2009
Almost anyone can tell you that good "content" is what drives traffic on the web these days. As consumer brands get in on the action, new (subtly branded) "Content-driven" blogs and websites are...
Provided by American Express
-
White Papers
3 Steps To Rethinking Customer Notifications
Sep 2009
How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be...
Provided by American Express
-
White Papers
Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy
Sep 2009
It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter, Facebook, or blogs is scary: What if an...
Provided by American Express
-
White Papers
How To Gather Feedback With Social Media
Sep 2009
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company,...
Provided by American Express
-
White Papers
5 Tips For Managing Social Media Marketing Expectations
Jul 2009
You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need...
Provided by American Express
-
White Papers
5 Tips For Tracking The Conversation Around Your Brand
Jun 2009
You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built (or are building) a respected image and brand from scratch,...
Provided by American Express
-
White Papers
Why Twitter Matters
Jul 2009
People love to make fun of Twitter. In truth, it's easy to mock its endless stream of self-promotion, inane commentary, and what people ate for breakfast. But beyond that, Twitter offers a view of...
Provided by American Express
-
White Papers
Can You Twitter Your Brand?
Apr 2009
Facebook, Twitter, LinkedIn, and other social connectivity Websites have the power to reach millions of people and allow others to find you for basically nothing. You simply set up your account,...
Provided by American Express
-
White Papers
6 Tips On Rebranding Using Social Media
Jul 2009
like Zappos and Virgin America have utilized social media to build strong, positive brand images that permeate the web and have improved their bottom lines. Blog posts, Twitter updates, outreach,...
Provided by American Express
-
White Papers
4 Tips For Marketing Your Business On YouTube
Jun 2009
Even though YouTube has been around for years, few brands have been able to set up shop and use the platform for successful marketing purposes. Common business mistakes include letting the channel...
Provided by American Express
-
White Papers
Video Advertising: Not Just For Big Business
Jun 2009
When you think TV and video advertising, you probably think expensive media buys and production costs, making the medium available only to businesses with significant advertising budgets. But the...
Provided by American Express
-
White Papers
The Best Apps For Doing Business On Facebook
Jul 2009
Facebook isn't just for games and wall posts. Thanks to their application platform, Facebook has become a viable place to accomplish some solid business objectives. You'll never believe what you...
Provided by American Express
-
White Papers
The Social Web: Business Or Pleasure, Or, Pleasurable Business?
Jul 2009
If you're not on Facebook, LinkedIn and Twitter, you're socially - and, more importantly, professionally - the equivalent of a broken link. Social media haters who say time spent on these sites is...
Provided by American Express
-
White Papers
How To Promote An Event Using Social Media
Jul 2009
There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get...
Provided by American Express
-
White Papers
Surprisingly, Women's Purchases Largely Uninfluenced By Social Networks
Sep 2009
Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior. This paper shows few findings of the study, which polled more than 1,000...
Provided by American Express
-
White Papers
Expert Advice On Your Online Marketing Effort
Feb 2009
This paper explains how to keep your sights on what matters for your online-marketing effort. The world of online marketing doesn't stand still, and small businesses, given their flexibility and...
Provided by American Express
-
White Papers
The Basics Of Search Engine Marketing
Feb 2009
Almost every Internet user enlists the help of one of the major search engines - Google, Yahoo, or MSN - every time they access the web. There are more than 65 billion searches every month, and...
Provided by American Express
-
White Papers
Search Engine Optimization And Advertising
Feb 2009
What if You Built a Website - But Nobody Came? That's the harsh reality facing many aspiring online businesses. Thanks to pre-built e-commerce tools and Web hosting sites, launching an online...
Provided by American Express
-
White Papers
Three Ways To Mobilize Your Network
Oct 2009
With so much emphasis on social media, it can seem like there isn't a need - or enough time - for connecting in person. But many entrepreneurs say that now it's even more important to put a face...
Provided by American Express
-
White Papers
10 Reasons Twitter Might Actually Matter
Aug 2009
For all the attention that Twitter gets, its real significance though is that it has started the trend of "Microblogging." Through these short posts (called "Tweets"), you can experience...
Provided by American Express
-
White Papers
Why Use Email When You Can Simply Tweet
Aug 2009
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
Provided by American Express
-
White Papers
Marketers And SEM: Unhappy But Still Married
Jul 2009
Although organizations are investing in search engine marketing despite the economic downturn, they are unhappy with the performance of SEM, according to a report from [x+1] More than half (57%)...
Provided by American Express
-
White Papers
10 Ways To Use Twitter As A Business Tool
Jul 2009
Twitter's the most talked about, still misunderstood, business tool going these days. It is indeed a great tool to create connections, promote your brand and generate traffic to your web site, but...
Provided by American Express
-
White Papers
Three Ways To Earn Followers On Twitter
Jun 2009
Businesses are jumping on twitter right and left and that's probably a good thing. But, businesses are also jumping on thinking that's all you need to do. Create a twitter account, create a bunch...
Provided by American Express
-
White Papers
Hiring An SEO Firm
Sep 2009
When outsourcing your SEO, know what questions to ask before you sign. Knowing where to turn once you've decided to outsource your search engine marketing campaign can be daunting. While it's not...
Provided by American Express
-
White Papers
What You Can Learn From The SEO Business Model
Apr 2009
Amidst the gloom surrounding media and even online advertising, there is one category that has steadily been growing year after year and shows few signs of slowing down. Search marketing...
Provided by American Express
-
White Papers
Getting Your Website Ready For Local Search Traffic
Apr 2009
The majority of small businesses online are looking for customer in their town. Good news is that recent research suggests that the majority of online searchers are also looking for local goods...
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The 7 Step Social Media Marketing Plan?
May 2009
OK, disclaimer first, eventually the social media aspects of your marketing plan will just be part of your overall marketing plan. But, since this whole social media thing is still so new for many...
Provided by American Express
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White Papers
Top 5 Business Blogging Mistakes And How To Avoid Them
Sep 2009
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base...
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How To Use Twitter Hashtags For Business
Aug 2009
If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a...
Provided by American Express
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How To Track Your Twitter ROI
Aug 2009
If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the...
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White Papers
5 Mistakes To Never Make On Twitter
Aug 2009
Twitter is so simple that many of us forget that despite the small parameters, the medium has huge implications for businesses. As a Twitterer with professional interests, you need to be aware of...
Provided by American Express
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White Papers
Beyond Yelp: Location-Based Opportunities For Vendors
Aug 2009
Location-Based Social networking (LBS) is a relatively niche space that combines GPS technology (i.e. location awareness) with social media. To understand LBS think of a mobile or web application...
Provided by American Express
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Email Marketing Lives: 3 Services For Sending A Great Newsletter
Aug 2009
With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has...
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