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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Why Should Traditional Businesses Care About Social Media
Jul 2009
For web-based companies, social media has already become an essential part of marketing, promotion, outreach, and overall strategy. Viral videos can bring hundreds of thousands of visitors to a...
Provided by American Express
-
White Papers
5 Things Small Businesses Can Learn From Big Business Social Media Campaigns
Jul 2009
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
Provided by American Express
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White Papers
Why Twitter? Six Reasons To Use Twitter For Business
Jul 2009
Twitter does more than just update people on your life. It can be a vital piece of your advertising, marketing, customer service, and branding initiatives. Companies have used it to reach new...
Provided by American Express
-
White Papers
Small Businesses Can Learn From Social Media
Jul 2009
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
Provided by American Express
-
White Papers
9 Surefire Ways To Get Blogs To Cover Your Business
Jun 2009
Blogs have leveled the playing field in the media business. On the production side, blogs make it possible for anyone to publish content. Meanwhile, for those seeking coverage, blogs have...
Provided by American Express
-
White Papers
Social Media Business Plan In 5 Easy Pieces
Jun 2009
So social media (Facebook, Twitter, and blogging, for example) is fun; but is it business? If you're wondering, then it's about time to take a step back, breathe deeply, and revisit the...
Provided by American Express
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White Papers
How To Drive Traffic With Repeat Tweets
Aug 2009
One of the dogmas of Twitter is that you should not repeat your tweets. Three years ago Twitter was a nice little pond that people shared with their close friends ("Close" as close can be when...
Provided by American Express
-
White Papers
Is Twitter Tweaking Our Moral Compasses?
May 2009
Twitter is the new face of information overload. Even though the 'Tweet' message limit is 140 characters? multiply that by thousands of people's banter, and you have a cacophony of noise, and way...
Provided by American Express
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White Papers
Managing Your Online Reputation Is Critical In This Day And Age
Jul 2009
Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search...
Provided by American Express
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White Papers
A Beginner's Guide To Landing Page Optimization
Aug 2009
As small business owners, we have our own websites. However, we generally struggle with conversion. We assume that our prospective clients will first land directly on our home page and will follow...
Provided by American Express
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White Papers
Internet Marketing: A Good Investment During An Economic Slowdown
Jun 2009
It's a tough time for a lot of retailers and many are looking for new way to reach and expand their markets. Traditional advertising is still important but during this recession businesses are...
Provided by American Express
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White Papers
Social Networking Or Social Notworking?
Feb 2009
With today's social media - especially sites with lots of interactivity and immediate feedback such as Twitter - you can easily get caught up in chatting and surfing. It's a constant mental...
Provided by American Express
-
White Papers
Getting Customers On The Cheap Using Social Media
Dec 2008
An economic downturn has a way of getting everyone focused on what's really important. And the good news for those of us who are in charge of getting and keeping customers is that you can still...
Provided by American Express
-
White Papers
Affect Your Cash Flows Directly With These 4 Social Media Tools
Dec 2008
Social Media is a beautiful thing these days. Dozens, if not hundreds, of applications and resources allow anyone, seemingly anywhere in the world, with a connection to the internet to connect?...
Provided by American Express
-
White Papers
When Did Online Marketing Become So Complex?
Mar 2008
The online marketing landscape has become so complex that cutting through the "noise" is now one of the biggest problems small businesses face. Sorting out WHERE and HOW to spend our limited time...
Provided by American Express
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White Papers
Ten Steps To Successful Online Book Marketing
Oct 2008
Marketing your book online is both rewarding and challenging. It's rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the...
Provided by American Express
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White Papers
YouTube: An Unlikely Small Biz Marketing Platform
May 2009
Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly...
Provided by American Express
-
White Papers
5 Secrets From Social Media Insiders
Aug 2009
Best Buy is a brand that most of us have come to recognize as a leading retailer in the consumer electronics space. Due to internal and external social media endeavors, they've also managed to...
Provided by American Express
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White Papers
Social Media's Impact On SEO
May 2009
There are several major levers that can impact how many visitors check out a website. One is social media, which encompasses web tools like Facebook and Twitter that help people share information....
Provided by American Express
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White Papers
Social Media Outsourcing: Pros And Cons
Jul 2009
Essentially, Facebook is ideal for already known brands. Blogging and using Twitter to drive traffic is valuable for small businesses. "Social Media is the most important business innovation since...
Provided by American Express
-
White Papers
5 Ways To Use Social Media For Customer Service
Apr 2009
You may be aware of Twitter, the 140 character news and status channel where Twitterers around the world are over-sharing what they're doing. Hopefully you've already set up a business account and...
Provided by American Express
-
White Papers
Understanding Vanity URLs And Why They're Important To Your SMB
Jul 2009
The recent hype and online buzz around the release of Facebook vanity URLs has highlighted the importance of claiming usernames on social sites. Yet, the reality is that most people outside the...
Provided by American Express
-
White Papers
Using Social Media To Research Venture Capital
Jun 2009
You're a small, bootstrapping business that's seen a little success, or maybe you just came up with a really great idea. Now you're looking to expand your startup and take it to the next level. To...
Provided by American Express
-
White Papers
This Conversation Is Making Me Dizzy
Jul 2008
The past two years have seen an astonishing range of "Social" sites or sites with a social component enter the picture. So how do you manage to monitor and participate in the conversation about...
Provided by American Express
-
White Papers
What CNN Can Teach Entrepreneurs About Social Media
Sep 2008
Every customer wants a positive experience when they pull their wallet out to buy something. This experience goes way beyond a low price. Customers want helpful information, a friendly...
Provided by American Express
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White Papers
Features To Use With LinkedIn
Apr 2009
LinkedIn is that social media tool that is popular with professionals and executives. Very popular. LinkedIn may be the dignified, stately, social media resource. That compares to the mob scene at...
Provided by American Express
-
White Papers
Connect With Your Colleagues Via Online Social Networking
Apr 2009
Gone are the days of strolling past a co-worker's cubicle and knowing nothing about them but the name on their placard. Sauntering through office parties to hear fleeting details about your peers...
Provided by American Express
-
White Papers
5 Ways To Find Business Leaders On Twitter
Jun 2009
Twitter is a powerful resource for networking. Businesses are using the medium to share their thoughts, exchange ideas, and even provide customer service. Your small business should be benefiting...
Provided by American Express
-
White Papers
Web Retailers Sweeten The Deal To Nudge Sales Higher
May 2009
Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase...
Provided by American Express
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White Papers
How To Use Online Video To Establish Credibility
May 2009
When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand...
Provided by American Express
-
White Papers
How Brands Should Use Social Media
Jul 2009
Brands must socialize with their customers because "Top-down" advertising isn't going to work. Brand must develop a credible voice along the parameters of engagement, humility, and authenticity....
Provided by American Express
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White Papers
Say "Google Me" With Confidence
Jun 2009
What comes up first when someone Google's your name? If you're lucky, perhaps a homepage you've setup, or a link to one of your social networking profiles. But for many people, the answer is a bit...
Provided by American Express
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White Papers
There Must Be A Better Way: The Ultimate Twitter Client
Apr 2009
Imagine if you had to remember the email address of people you wanted to correspond with or hope that they recently sent you a message in order to send them a message. That's what Twitter is like...
Provided by American Express
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White Papers
How To Demo Twitter
Apr 2009
One of the great challenges for anyone who loves Twitter is to show other people why they should love it too. Often it's like explaining something you find funny: "You had to be there." The...
Provided by American Express
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White Papers
How To Track Your Brand On Your Desktop
May 2009
If you're starting to think about monitoring the online reputation of your small business, then you're probably starting to realize that there are a number of free tools to help you sort through...
Provided by American Express
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White Papers
Ten Things To Think About When Designing Digital Experiences
Jul 2009
Visitors to your digital space don't want to think about interacting with your website. They want to - quickly and easily - make a purchase, find information, or have fun. It helps if they can be...
Provided by American Express
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White Papers
How To Pitch A Blogger Who Hates To Be Pitched
Jul 2009
By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have...
Provided by American Express
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White Papers
The Art Of The Landing Page - Seven Tips For Increasing Conversions
Jun 2009
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can...
Provided by American Express
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White Papers
Help Navigating The Marketing Maze
May 2009
The arrival of the recession and the "Free" cost of social media has created the perfect storm of marketing. In a time when you need to market the most, you can do it in the cheapest ways. There's...
Provided by American Express
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White Papers
How To Hack Together A Twitter Client
May 2009
Sometimes you can make do with what's available. NetNewsWire displays unread tweets as boldfaced, and it shows a count of unread ones for each search's folder. In other words, it looks like an...
Provided by American Express
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White Papers
Increasing Dominance - The Role Of Advertising, Pricing And Product Design
May 2010
Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market...
Provided by University of Munich
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White Papers
Bayesian Learning In Social Networks
May 2008
The authors study the perfect Bayesian equilibrium of a model of learning over a general social network. Each individual receives a signal about the underlying state of the world, observes the...
Provided by National Bureau of Economic Research
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White Papers
See You On Facebook: The Effect Of Social Networking On Human Interaction
Dec 2010
This paper proposes an evolutionary framework to explore the dynamics of social interaction in an environment characterized by online networking and increasing pressure on time. The model shows...
Provided by Munich Personal Repec Archive
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White Papers
New Ways To Make People Save: A Social Marketing Approach
Feb 2009
In this paper, the authors use a social marketing approach to develop a planning aid to help new employees at a not-for-profit institution contribute to supplementary pensions. They employed...
Provided by National Bureau of Economic Research
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White Papers
Does Mass Media Fuel, And Easy Credit Facilitate, Impulse Buys?
Oct 2008
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating...
Provided by ELINKEINOELÄMÄN TUTKIMUSLAITOS
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White Papers
When The TV News Scheduling Game When The Newscaster's Face Matters
May 2008
This paper first provides an alternative formulation of the Cancian, Bills and Bergström (1995) - problem which discards the non-existence difficulty and consequently allows considering some...
Provided by Universite Catholique de Louvain
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Webcasts
Global Media
Apr 2009
Just as digital technology has expanded the means of producing media, so has it increased the geographic range new media may travel. Locally generated content can zip around the world in a...
Provided by Massachusetts Institute of Technology
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Webcasts
Media In Transition 6: Summary Perspectives
Apr 2009
At the end of the three-day Media in Transition conference, panelists swap impressions and reactions, offering some notional themes for future symposia. The next conference might wish to "Mobilize...
Provided by Massachusetts Institute of Technology
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White Papers
What's Advertising Content Worth? Evidence From A Consumer Credit Marketing Field Experiment
Jan 2009
Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content...
Provided by Yale University
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White Papers
Targeting In Advertising Markets: Implications For Offline Vs. Online Media
Mar 2010
The authors develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has a different consumer segment for its product, and each medium has a...
Provided by Yale University
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Webcasts
Communications In Slow-Moving Crises
Nov 2010
What's a journalist to do when a major story must be coaxed reluctantly into public view, or emerges on what seems like a geological time scale? These panelists discuss how to approach slowly...
Provided by Massachusetts Institute of Technology
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White Papers
Effectiveness Of Mobile Advertising: The Indian Scenario
Dec 2008
In the current scenario, mobile internet applications enable consumers to access a variety of services: Web information search, SMS (Short Message Service), MMS (Multimedia Message Service),...
Provided by Vikalpa
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White Papers
New Media Experiences: Dealing With The Game Changer
Sep 2010
Over the last one decade, revolution in communication technology has triggered a communication revolution. The new media has brought new paradigms of communication and has become a game changer....
Provided by Vikalpa
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White Papers
Using Social Network Marketing In An IT Transformation
Mar 2011
Social Networking has always existed in different forms. In the distant past, people communicated face-to-face or wrote letters to each other. With the advent of the electronics age, social...
Provided by CastlePointe
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White Papers
Managed Print Services Come Of Age
Dec 2010
No longer languishing on the side-lines, Managed Print Services (MPS) is now fundamental to the service fortunes of the major printer and copier vendors. In a mature and relatively flat hardware...
Provided by Quocirca
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White Papers
Future Tense: The Global CMO
Sep 2008
The chief marketing officer (CMO), a title that barely existed 15 years ago, is under increasing pressure to keep pace with rapidly changing digital media and new markets with shifting demands....
Provided by Economist Intelligence Unit
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White Papers
Advertising Intensity And Welfare In An Equilibrium Search Model
Jan 2008
The authors analyze an equilibrium search model in a duopoly setting with bilateral heterogeneities in production and search costs in which firms can advertise by announcing price and location....
Provided by Indiana University
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White Papers
Email Marketing... Do's And Don'ts
Jun 2010
Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. Always provide an unsubscribe link. Always sign...
Provided by iContact
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White Papers
Combining Email Marketing With Web Marketing
Jun 2010
Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email...
Provided by iContact
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White Papers
Gateway Pages For Opt-In Email
Jun 2010
Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone...
Provided by iContact
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White Papers
Email Marketing: Building Lists
Jun 2010
Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup...
Provided by iContact
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White Papers
Bulk Email Or Opt-In Email?
Jun 2010
There are basically two types of direct email marketing - "Unsolicited Bulk Email" and "Opt-in" Direct Email. Unsolicited Bulk Email is the practice of transmitting mass quantities of email to...
Provided by iContact
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White Papers
Why Email Marketing Matters
Jun 2010
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In...
Provided by iContact
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White Papers
Email Marketing Timing: When And How To Use Email Marketing For Best Results
Jun 2010
Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week,...
Provided by iContact
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White Papers
Best Practices For Email Marketing
Jun 2009
The goal of all marketing is to attract interest in, build desire for, and generate sales of the products or services. Email marketing is a perfect medium to pick up where other marketing leaves...
Provided by iContact
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White Papers
Email List Management
Jun 2010
The company's email list is one of the most valuable assets that one possesses. But to build a truly valuable list, one must compile one's own actual "Opt-in" email lists; one simply cannot come...
Provided by iContact
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White Papers
Email Marketing Campaigns: Optimizing Through Testing
Jun 2010
Marketing gurus have already established that it is not possible to maximize the results of the marketing campaigns. This is because one never knows which new and clever trick will bring an ever...
Provided by iContact
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White Papers
The Five-Step Process Of Permission Email Marketing
Jun 2010
Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on...
Provided by iContact
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White Papers
Effective Use Of Email Marketing Personalization
Jun 2010
People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the...
Provided by iContact
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White Papers
Social Media For your Community Bank
Nov 2010
Web 2.0 Applications and Online tools are growing by leaps and bounds. Social Media isn't just a term anymore, it is a movement. How we communicate is changing. Business and News updates in...
Provided by SBS
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White Papers
Filling The Void: Leveraging Mobile Technology And Social Media At Times Of Crisis
Feb 2011
2010 was arguably one of the most challenging travel operating environments we have seen within the course of a decade which has had its share of significant events impacting travel. Although as...
Provided by conTgo
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White Papers
Communities Of Purpose
Jun 2010
As the online world matures, social communities are splintering into groups, with consumers becoming smarter about how and where they spend their time. Shared interest communities and communities...
Provided by emoderation
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White Papers
Crisis Planning And Management For Social Media
Jan 2011
With social media now part of the vast majority of marketing and communications campaigns, eModeration and Carrot Communications have combined their expertise in community management and digital...
Provided by emoderation
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White Papers
The New Communication Tools For Economic Developers: A Practical Guide To Social Media, Blogs And Email Campaigns
Sep 2009
Gone are the days of shot gunning thousands of brochures out into the abyss and wondering if they landed in the recycling box. Now it's about targeted electronic efforts that tell you exactly...
Provided by EDAC
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White Papers
Strategic Targeted Advertising And Market Fragmentation
May 2007
This paper proves that oligopolistic price competition with both targeted advertising and targeted prices can lead to a permanent fragmentation of the market into a local monopoly. However,...
Provided by University of Zaragoza
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White Papers
Receptiveness Of Gamers To Embedded Brand Messages In Advergames: Attitudes Towards Product Placement
Dec 2009
Advergames are increasingly being used as part of a marketing campaign to promote products and brands. The authors examined the level of recall of products, brands, and companies in advergames and...
Provided by American Academy of Advertising
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White Papers
Software Review The Role Of Social Networks In Marketing
Dec 2008
Social network analysis is not new, but its business application in marketing is a relatively new area. This paper describes what social network analysis is and how it is being applied to solving...
Provided by Palgrave Macmillan
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White Papers
The Future Of Social Marketing
Jan 2010
Tellingly, in the 2010s, the attention of public sector agencies, nongovernment organizations, and the private sector is increasingly drawn to the potential of social marketing. Social marketing...
Provided by Asian Development Bank
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White Papers
Understanding Interactions In Social Networks And Committees
Jan 2010
While much of the literature on cross section dependence has focused mainly on estimation of the regression coefficients in the underlying model, estimation and inferences on the magnitude and...
Provided by University of Cambridge
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White Papers
Social Media Wants You
Oct 2008
Understanding how your customers are engaging with you on the Web, first and foremost, requires an understanding of their Internet use behaviors. According to the author, there are five stages of...
Provided by CRM Media
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White Papers
Why You Should Talk About Everything But Your Business Online
Jul 2009
There is a huge opportunity to use social media tools to market your products or services directly to customers, but there is an equally large opportunity to utilize social media to market...
Provided by American Express
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White Papers
Why Do Things Go Viral On Twitter?
Jul 2009
On Facebook, if you post a link, perhaps a couple dozen friends will see the link and visit it. A single tweet on Twitter can be seen by tens of thousands of people, even if you only have a couple...
Provided by American Express
-
White Papers
Why Should Traditional Businesses Care About Social Media
Jul 2009
For web-based companies, social media has already become an essential part of marketing, promotion, outreach, and overall strategy. Viral videos can bring hundreds of thousands of visitors to a...
Provided by American Express
-
White Papers
5 Things Small Businesses Can Learn From Big Business Social Media Campaigns
Jul 2009
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
Provided by American Express
-
White Papers
Why Twitter? Six Reasons To Use Twitter For Business
Jul 2009
Twitter does more than just update people on your life. It can be a vital piece of your advertising, marketing, customer service, and branding initiatives. Companies have used it to reach new...
Provided by American Express
-
White Papers
Small Businesses Can Learn From Social Media
Jul 2009
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
Provided by American Express
-
White Papers
9 Surefire Ways To Get Blogs To Cover Your Business
Jun 2009
Blogs have leveled the playing field in the media business. On the production side, blogs make it possible for anyone to publish content. Meanwhile, for those seeking coverage, blogs have...
Provided by American Express
-
White Papers
Social Media Business Plan In 5 Easy Pieces
Jun 2009
So social media (Facebook, Twitter, and blogging, for example) is fun; but is it business? If you're wondering, then it's about time to take a step back, breathe deeply, and revisit the...
Provided by American Express
-
White Papers
How To Drive Traffic With Repeat Tweets
Aug 2009
One of the dogmas of Twitter is that you should not repeat your tweets. Three years ago Twitter was a nice little pond that people shared with their close friends ("Close" as close can be when...
Provided by American Express
-
White Papers
Is Twitter Tweaking Our Moral Compasses?
May 2009
Twitter is the new face of information overload. Even though the 'Tweet' message limit is 140 characters? multiply that by thousands of people's banter, and you have a cacophony of noise, and way...
Provided by American Express
-
White Papers
Managing Your Online Reputation Is Critical In This Day And Age
Jul 2009
Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search...
Provided by American Express
-
White Papers
A Beginner's Guide To Landing Page Optimization
Aug 2009
As small business owners, we have our own websites. However, we generally struggle with conversion. We assume that our prospective clients will first land directly on our home page and will follow...
Provided by American Express
-
White Papers
Internet Marketing: A Good Investment During An Economic Slowdown
Jun 2009
It's a tough time for a lot of retailers and many are looking for new way to reach and expand their markets. Traditional advertising is still important but during this recession businesses are...
Provided by American Express
-
White Papers
Social Networking Or Social Notworking?
Feb 2009
With today's social media - especially sites with lots of interactivity and immediate feedback such as Twitter - you can easily get caught up in chatting and surfing. It's a constant mental...
Provided by American Express
-
White Papers
Getting Customers On The Cheap Using Social Media
Dec 2008
An economic downturn has a way of getting everyone focused on what's really important. And the good news for those of us who are in charge of getting and keeping customers is that you can still...
Provided by American Express
-
White Papers
Affect Your Cash Flows Directly With These 4 Social Media Tools
Dec 2008
Social Media is a beautiful thing these days. Dozens, if not hundreds, of applications and resources allow anyone, seemingly anywhere in the world, with a connection to the internet to connect?...
Provided by American Express
-
White Papers
When Did Online Marketing Become So Complex?
Mar 2008
The online marketing landscape has become so complex that cutting through the "noise" is now one of the biggest problems small businesses face. Sorting out WHERE and HOW to spend our limited time...
Provided by American Express
-
White Papers
Ten Steps To Successful Online Book Marketing
Oct 2008
Marketing your book online is both rewarding and challenging. It's rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the...
Provided by American Express
-
White Papers
YouTube: An Unlikely Small Biz Marketing Platform
May 2009
Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly...
Provided by American Express
-
White Papers
5 Secrets From Social Media Insiders
Aug 2009
Best Buy is a brand that most of us have come to recognize as a leading retailer in the consumer electronics space. Due to internal and external social media endeavors, they've also managed to...
Provided by American Express
-
White Papers
Social Media's Impact On SEO
May 2009
There are several major levers that can impact how many visitors check out a website. One is social media, which encompasses web tools like Facebook and Twitter that help people share information....
Provided by American Express
-
White Papers
Social Media Outsourcing: Pros And Cons
Jul 2009
Essentially, Facebook is ideal for already known brands. Blogging and using Twitter to drive traffic is valuable for small businesses. "Social Media is the most important business innovation since...
Provided by American Express
-
White Papers
5 Ways To Use Social Media For Customer Service
Apr 2009
You may be aware of Twitter, the 140 character news and status channel where Twitterers around the world are over-sharing what they're doing. Hopefully you've already set up a business account and...
Provided by American Express
-
White Papers
Understanding Vanity URLs And Why They're Important To Your SMB
Jul 2009
The recent hype and online buzz around the release of Facebook vanity URLs has highlighted the importance of claiming usernames on social sites. Yet, the reality is that most people outside the...
Provided by American Express
-
White Papers
Using Social Media To Research Venture Capital
Jun 2009
You're a small, bootstrapping business that's seen a little success, or maybe you just came up with a really great idea. Now you're looking to expand your startup and take it to the next level. To...
Provided by American Express
-
White Papers
This Conversation Is Making Me Dizzy
Jul 2008
The past two years have seen an astonishing range of "Social" sites or sites with a social component enter the picture. So how do you manage to monitor and participate in the conversation about...
Provided by American Express
-
White Papers
What CNN Can Teach Entrepreneurs About Social Media
Sep 2008
Every customer wants a positive experience when they pull their wallet out to buy something. This experience goes way beyond a low price. Customers want helpful information, a friendly...
Provided by American Express
-
White Papers
Features To Use With LinkedIn
Apr 2009
LinkedIn is that social media tool that is popular with professionals and executives. Very popular. LinkedIn may be the dignified, stately, social media resource. That compares to the mob scene at...
Provided by American Express
-
White Papers
Connect With Your Colleagues Via Online Social Networking
Apr 2009
Gone are the days of strolling past a co-worker's cubicle and knowing nothing about them but the name on their placard. Sauntering through office parties to hear fleeting details about your peers...
Provided by American Express
-
White Papers
5 Ways To Find Business Leaders On Twitter
Jun 2009
Twitter is a powerful resource for networking. Businesses are using the medium to share their thoughts, exchange ideas, and even provide customer service. Your small business should be benefiting...
Provided by American Express
-
White Papers
Web Retailers Sweeten The Deal To Nudge Sales Higher
May 2009
Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase...
Provided by American Express
-
White Papers
How To Use Online Video To Establish Credibility
May 2009
When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand...
Provided by American Express
-
White Papers
How Brands Should Use Social Media
Jul 2009
Brands must socialize with their customers because "Top-down" advertising isn't going to work. Brand must develop a credible voice along the parameters of engagement, humility, and authenticity....
Provided by American Express
-
White Papers
Say "Google Me" With Confidence
Jun 2009
What comes up first when someone Google's your name? If you're lucky, perhaps a homepage you've setup, or a link to one of your social networking profiles. But for many people, the answer is a bit...
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There Must Be A Better Way: The Ultimate Twitter Client
Apr 2009
Imagine if you had to remember the email address of people you wanted to correspond with or hope that they recently sent you a message in order to send them a message. That's what Twitter is like...
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How To Demo Twitter
Apr 2009
One of the great challenges for anyone who loves Twitter is to show other people why they should love it too. Often it's like explaining something you find funny: "You had to be there." The...
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How To Track Your Brand On Your Desktop
May 2009
If you're starting to think about monitoring the online reputation of your small business, then you're probably starting to realize that there are a number of free tools to help you sort through...
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Ten Things To Think About When Designing Digital Experiences
Jul 2009
Visitors to your digital space don't want to think about interacting with your website. They want to - quickly and easily - make a purchase, find information, or have fun. It helps if they can be...
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How To Pitch A Blogger Who Hates To Be Pitched
Jul 2009
By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have...
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The Art Of The Landing Page - Seven Tips For Increasing Conversions
Jun 2009
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can...
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