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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Linking Search, Conversation, And Your Site
Apr 2008
When you enter your query into a search engine, you are beginning a sophisticated conversation with a machine. It's a magical experience, talking with computers in this way, and it's the main...
Provided by American Express
-
White Papers
Whole Lotta Connecting Goin? On With Social Media
Sep 2009
Social networks and blogs are the 4th most popular online activities online, including beating personal email. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to...
Provided by American Express
-
White Papers
Just Blogging Isn't Enough - You Have To Blog with Purpose
Sep 2009
Want more traffic? Want more attention? The world isn't interested in blah, or boring, or ordinary. If you're blogging for business, you need to be cutting edge, current, and sometimes even...
Provided by American Express
-
White Papers
13 Ways To Network Beyond Facebook And LinkedIn
Nov 2009
Building branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn. But, for the typical small...
Provided by American Express
-
White Papers
User-Generated Advertising: Five Reasons To Jump Start Your Crowdsourced Ad Campaign
Nov 2009
With the advent of social media websites such as Facebook, Youtube, Twitter and Yelp, consumers took on truly interactive role. They created dialogs and began sharing information about themselves...
Provided by Zooppa.com
-
White Papers
10 Ways CXOs Can Use Social Media To Lead Change
Dec 2009
This paper provides 10 ways you can use social media to get the ball rollin' in 2010 and lead the change necessary for your organization. If your company is global (or is bigger than your...
Provided by RiverFork Consulting
-
White Papers
10 Things You Can Do To Make Your Online Business Money
Jan 2010
How's the start of 2010 looking for you and your business? Are you primed and ready to make money this year? With 2010 already underway, have you put a plan in place to promote your business and...
Provided by American Express
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White Papers
The Hidden Dangers Of Social Networking
Jan 2010
How many times has this happened to you? You are on your favorite social networking site and one of your friends sends you a message or posts, "Check out this cool video!" So you click the video...
Provided by American Express
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White Papers
How To Promote Your Business When Your Website Stinks
Jan 2010
Ok, so you've decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing ? you need to redesign your...
Provided by American Express
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White Papers
The Little Known Secret To Getting Page 1 Google Rankings
Jan 2010
This paper explains why video SEO is such an incredible Page 1 generator: First, search engines like Google are increasingly using "Blended" search results - articles, video, pictures, and other...
Provided by American Express
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White Papers
5 Ways To Use Social Media To Amplify Your Content
Dec 2009
Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of prospects eyeball, read, and share the content....
Provided by American Express
-
White Papers
5 Ways To Grow Your Local Business With Social Media
Dec 2009
Let's face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook's 300 trillion users (may be more by now) isn't that relevant or useful....
Provided by American Express
-
White Papers
5 Ways To Use Social Media Activity Offline
Nov 2009
Social media participation has proven a great way to cast a wider net, create exposure for your expertise and initiate relationships with partners, supplies, prospects and customers. But, few...
Provided by American Express
-
White Papers
4 Ways To Use Twitter Lists For Marketing
Nov 2009
Ok, so maybe you have a Twitter account set up and have started checking out the site, or maybe you're still among the ranks of small business owners who haven't found that compelling reason to...
Provided by American Express
-
White Papers
5 Tips For Getting More Exposure From Bloggers, Tweeters And Fans
Nov 2009
Any marketer that's been paying much attention of late knows that bloggers and other active social media folks can be great resources to help you promote your business, products, service or brand....
Provided by American Express
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White Papers
How To Take Advantage Of Social Media In Your Email Marketing
Jan 2010
You've most likely had an email newsletter for your company for much longer than you've had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with email...
Provided by American Express
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White Papers
4 Elements Of A Successful Business Web Presence
Jan 2010
What's the most important piece of your business's web presence? Your website, of course. Creating a website requires a good deal of thought; it's important to plan what information you want on...
Provided by American Express
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White Papers
How To Customize Your Business's Twitter Background
Jan 2010
If your business maintains a presence on Twitter, chances are you have a logo or other branding in your profile picture. You can take this one step further by creating a custom background for your...
Provided by American Express
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White Papers
Social Media ROI For Small Businesses
Dec 2009
As more and more businesses - big and small - start to embrace social media, it becomes equally important for businesses to track their Return on Investment (ROI) from different social media tools...
Provided by American Express
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White Papers
Five Tips For Promoting Your SMB With Twitter And Facebook
Dec 2009
Many companies have Twitter accounts that spit out periodic updates on new products or services, and a few even have a Facebook page. But there's a big difference between having a social...
Provided by American Express
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White Papers
How To Use Social Media To Retain Customers
Dec 2009
There are many times or reasons that a small business will receive an influx of new customers - such as around the holidays for retail stores, during a new product or service launch, or after a...
Provided by American Express
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White Papers
Start An Affiliate Program To Increase Your Sales
Dec 2009
If you have a product to sell but not enough cash to hire sales staff, you should consider starting an affiliate program for your business. With an affiliate program, you pay someone a share of...
Provided by American Express
-
White Papers
Beyond Impressions And Clicks: New Metrics For Measuring The Effectiveness Of Display Advertising Campaigns
Feb 2010
With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the effectiveness of their display advertising campaigns....
Provided by Channel Intelligence
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White Papers
Social Media For Life Sciences: Trick Or Tweet?
Jan 2010
These days, it seems like everyone and his brother is talking about social media channels such as Twitter, Facebook and blogs. In health care, these types of applications are capturing the...
Provided by Deloitte LLP
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White Papers
Social Media Guide for Non-Profit Organizations
Feb 2010
The economic downturn of the past few years has made finding and keeping donors an increasing priority for non-profit organizations. While traditional marketing goals have stayed the same, the...
Provided by Abrams Research
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White Papers
SEO For Beginners
May 2010
SEO is the process by which you set-up your site in order to maximize its presence in search engine results. Sites like Google send out automatic search engine spiders that analyze sites and pages...
Provided by American Express
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White Papers
Five Ways To Use Content To Massively Amp Your Social Media ROI
May 2010
The trouble with achieving some measure of success using social media is that it can feel pretty easy. There are plenty of well-intentioned, lonely, chatty, kind, disturbed, and bored people to be...
Provided by American Express
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White Papers
Three Ways To Ensure Your Social Media Efforts Create Profitable Growth
Mar 2010
It is very hard to cost-justify most blogs. Beyond your core of loyalists, and despite hiring "Retweeters" to push your postings, most of your prospects have little time to read let alone respond...
Provided by American Express
-
White Papers
Building Exposure Through Search Results
Mar 2010
The power of social media to help make connections may be obvious to many business owners, but what may not be is the effect it can have on your search rankings. And for marketing your business,...
Provided by American Express
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White Papers
Optimizing eCommerce Websites
May 2008
The research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories. 1) Hunters. They...
Provided by DTI
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White Papers
Ads - Then And Now
Apr 2010
From the time in 1704 when the first newspaper ad regarding an Oyster Bay estate appeared, ads have formed an integral form of communication through the harnessing of various mass communication...
Provided by Business Articles
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White Papers
Promote Affiliate Programs In 5 Simple Steps
Sep 2009
One of the most simple and time tested ways to promote your favorite affiliate program or any other product you may own is via ezine articles. This paper will give you 5 simple steps to...
Provided by Home Based Business Adviser
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White Papers
Carbon Copy Pro Review - What Makes One Marketing System Better Than The Other?
Mar 2010
With all the marketing systems currently available on the internet, the endeavor of choosing the particular one which best satisfies your needs is pretty much impossible to accomplish. Specially...
Provided by Business Articles
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White Papers
No Unsupervised Thinking
Nov 2009
You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling,...
Provided by DTI
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White Papers
How Can Copy The Blueprint Make You Money?
Mar 2010
Copy The Blueprint is an automated money making system that gives anyone the opportunity to earn real money online by using an organized road plan. The Internet marketing industry has gone huge...
Provided by Business Articles
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White Papers
Unique Article Wizard Is Great For Search Engine Optimization
Mar 2010
E-commerce is a tough business. If you don't have the tools and know how to make your site as good as possible, your business might fail. New sites are working to optimize their rankings every...
Provided by Business Articles
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White Papers
Small Businesses Can Grow By Using An SEO Service
Mar 2010
In an economy like this one, small businesses must use any and all marketing tools at their disposal so, many are turning to SEO services to reach untapped client pools and extend their market...
Provided by Business Articles
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White Papers
Fantastic Ways To Boost Targeted Web Traffic To Your Site?
Mar 2010
Whenever you have a web site, your objective becomes rather single-minded: get a lot more traffic to it. However if every person on the World Wide Web is doing the exact same thing, won't your...
Provided by Business Articles
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White Papers
The Answer To Driving Traffic And Search Engine Rankings
Oct 2009
One has no doubt seen many claims by many people on how to drive traffic and gain in your search engine rankings. The questions that one has and needs to be answered are: Do one has the time to do...
Provided by Home Based Business Adviser
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White Papers
E-Commerce Solution And The Success Of Business
Apr 2010
With growing unemployment Internet e-commerce has become an increasingly advantageous option for an employment. But the big question for everyone is the fact that how to start a successful...
Provided by Business Articles
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White Papers
Web Analytics Meets Social Media
Apr 2009
Whether companies like it or not, they're a part of the social media mayhem. As long as your customers and competitors are on there, you're there. The decision companies have to make, of course,...
Provided by CRM Media
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White Papers
The 6 Hidden Dangers Of Social Media
Aug 2010
Social media guidelines are a good start to making social an enterprise-wide goal. However, make sure your employees know and respect the guidelines before they act. IBM, for instance, has a...
Provided by CRM Media
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White Papers
The 5 Ms Of Social Insight
Aug 2010
Given the rise in companies exploring social interactions with customers, Altimeter Group has tracked 18 use cases. "Organizations are starting to do this - Facebook pages, blogs, Twitter," Wang...
Provided by CRM Media
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White Papers
SEO And "Marketing" Web Sites: Internet Best Practices For SeniorCare Marketers
Mar 2009
The focus of this paper is on the web site and Search Engine Optimization (SEO) - precursors to any effective lead generating campaign. It includes how to use original content to generate...
Provided by SeniorCareMarketer.com
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White Papers
Search Engine Optimization For Press Releases
Nov 2009
It is increasingly vital for PR practitioners and marketers to achieve visibility on the Internet to build brand recognition and attract online traffic back to their company's Web site. But how...
Provided by Vocus
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White Papers
Ten Ways Keyword Management Improves Search Marketing Campaigns: How A Keyword Management Solution Can Boost Your SEO And PPC Results
Jul 2009
One probably already recognizes the importance of incorporating search into the marketing strategies. These days, more and more companies do. But few people realize how beneficial full-fledged...
Provided by WordStream
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White Papers
The Five Essentials Of SEO: And How Your CMS Can Help
Dec 2010
SEO is essential to web success these days, but if you don't know the rules you're going to lose. And as real-time search arrives, it'll be more important than ever to have a top-notch search...
Provided by EPiServer AB
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White Papers
Global Search Engine Optimisation: How To Speak The Language Of International SEO
Jul 2010
International Search Engine Optimization (SEO) is an essential part of the marketing mix for any company that trades overseas - or hopes to expand into foreign markets in the future. The benefits...
Provided by Hallam Communications
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White Papers
PDF Optimisation
Apr 2009
The purpose of this paper is to present a series or search engine optimization recommendations for PDF files to maximize exposure on all major search engines and some tips for content design for...
Provided by Outrider Australia
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White Papers
Flash Optimisation
Aug 2009
Flash websites that contain multiple pages are viewed as singular entities. This is due to the frame structure of Flash, which search engines cannot crawl. Hence a 100 page Flash website is only...
Provided by Outrider Australia
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White Papers
SEO Evolution: Search Engine Optimization Is All About Your Content Now
Jan 2010
SEO is more important than ever because if your website isn't optimized, Google won't rank you very highly, and your customers won't find you. The fact is, the search engines have done a good job...
Provided by Media II
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White Papers
E-Commerce Website Search Engine Optimisation: Tips For A Happy E-Commerce Experience
Mar 2009
Search Engine Optimization (SEO) of e-commerce websites is usually vital for gaining targetted traffic from search engines. Thankfully, the e-commerce website from Intelligent Retail has a degree...
Provided by Intelligent Retail
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White Papers
Retail Search Engine Optimisation Techniques: Reducing Bounce Rates
Mar 2009
A large part of any on-page optimization of a retail website is keeping visitors on the website once they have arrived. This stickiness of a website is measured by 'Bounce rate' and can be tracked...
Provided by Intelligent Retail
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White Papers
E-Commerce Search Engine Optimisation : What You Need To Know...And Why!
Apr 2009
Long and short tail refers to the types of searches that an internet user makes in a search engine such as Google. It has been proven many times that people searching online will move from a...
Provided by Intelligent Retail
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White Papers
The Importance Of PageRank To Search Engine Optimisation
Dec 2007
PageRank is a score out of 10. It is an indication of the relative importance of a webpage based on the number of other 'Important' web pages that link to it. PageRank is one of the two factors...
Provided by Intelligent Retail
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White Papers
Search Engine Marketing (SEM)
May 2009
The subject of Search Engine Marketing (=SEM) can be subdivided into two main categories. The first is called Pay-Per-Click (=PPC) marketing. Google and Yahoo and the other major search engine...
Provided by Michael Round Associates
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White Papers
Optimize Or Google Ads?
Mar 2009
Search engine optimization takes a dedicated effort with its associated costs. Why spend additional money to advertise on Google or other search engines? Conversely, why pay money to get the...
Provided by Advertising Associates International
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White Papers
How Do I Get A Top Ranking On Google?
Mar 2009
Optimizing a website for a high rank on Google takes effort and experience. Some companies claim they'll guarantee a top ranking. The catch is, they choose the search term or terms they'll agree...
Provided by Advertising Associates International
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White Papers
The New World Of Video Advertising: Delivered Seamlessly
Jan 2011
The pure-digital delivery model enables you to deliver SD, HD and online video with exactly the same simple steps. Pure-digital eliminates the extra steps, special cases and divergent processes...
Provided by Extreme Reach
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White Papers
Bridging The Real Gap Between Online Video And TV Advertising
Nov 2010
The rise of truly digital ad delivery platforms has already helped TV advertisers simplify a number of complex manual processes, instantly access video creative and consistently showcase their...
Provided by Extreme Reach
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White Papers
The Travel Industry's Guide To Mobile Advertising
Mar 2010
Travel brands and service providers are also using mobile search to drive consumers to mobile sites and to download their applications. Ongoing mobile search campaigns are helping these companies...
Provided by Microsoft
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White Papers
Facebook Advertising Provides Precise Targeting For Less
Jan 2010
Search engine advertising via Google AdWords, Yahoo Search Marketing or Bing Search Ads allows your ad to be displayed when a user performs a search that relates to your predefined keywords. The...
Provided by Hive Marketing
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White Papers
Social Media Best Practice: Managing Your Brand
Apr 2010
It is essential to determine where social media fits within the wider marketing and communications plan. What are the objectives? What do one want to achieve? When it comes to 'Managing the...
Provided by ias
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White Papers
Relating To The Public': The Evolving Role Of Public Relations In The Age Of Social Media
Jun 2007
The late science-fiction author perhaps best described what dominates society and certainly communications today: continuous change. Within the communication landscape, social media - blogs,...
Provided by Zócalo Group
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White Papers
Measuring Digital Word Of Mouth
Jul 2009
As more brands fold the various channels of social media into their online marketing efforts, marketers seek to better understand the impact their programs are achieving. Significant energy and...
Provided by Zócalo Group
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White Papers
Guarding Your Brand: A White Paper On Social Media Monitoring
Jul 2010
The term Social Media can easily refer to a form of "Media" wherein anyone can easily access it, add their own thoughts and express their own opinions on a wide range of topics. Popular forms of...
Provided by BrandWatch Online
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White Papers
Learning And Inference In Massive Social Networks
May 2007
Researchers and practitioners increasingly are gaining access to data on explicit social networks. For example, telecommunications and technology firms record data on consumer networks (via phone...
Provided by New York University
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White Papers
Beyond The Grey Areas: Transparency, Brand Safety And The Future Of Online Advertising
Apr 2010
More than 15 years after that first clickable banner made its appearance, it's become abundantly clear that prognostication is an imprecise business. Though consumers have moved onto the Web in...
Provided by Winterberry Group
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White Papers
Social Media In The Pharmaceutical Industry
Feb 2011
Social media is the catch-all term for internet activities that engage or encourage engagement through online discussions or interactions. While static websites are often the first "Online step"...
Provided by AstraZeneca
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White Papers
Getting Ready For Pharma 2.0: Trends Covered At The 3rd Annual Emarketing Summit Europe 2008
Jun 2008
Much has changed in the world of technology and marketing over the past several years. The pharmaceutical industry is certainly no exception to these trends as electronic marketing has forced many...
Provided by Manhattan Research
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White Papers
The Absolute, Relative, And Incremental ROI Of DTC Digital Marketing
Oct 2010
The pharma industry was spoiled. Back in the early days of DTC advertising, the industry had a unique opportunity that had been available to few industries before it: The chance to really measure...
Provided by Manhattan Research
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White Papers
Consumers And Web 2.0: Five Action Items For Pharmaceutical, Biotech, And Device Marketers
Feb 2008
There are many benefits to monitoring online conversations. First, by listening to your customers, you gain valuable market insight that is usually only available from extensive focus group...
Provided by Manhattan Research
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White Papers
Pharma & Social Media: Practical Social Media Strategies For The Pharmaceutical Industry
Jul 2009
Patients and caregivers shared health and treatment experiences with each other and physicians discussed clinical information with colleagues before the Internet, but the rise of Web 2.0 has given...
Provided by Manhattan Research
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White Papers
How Digital Is Shaping The Future Of Pharmaceutical Marketing
Oct 2010
Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and...
Provided by Manhattan Research
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White Papers
Facebook For Business, Seriously?
Jan 2010
Facebook? Business? Facebook? Business? These words don't go together, do they? In the early days (so many weeks ago), Facebook was just about connecting with "Friends". Let's face it; the...
Provided by Vistage International
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White Papers
Ten Social Media Mistakes - Do's And Don'ts
Jan 2010
Social media and social networking are quickly becoming "De rigueur" for business. A recent study by the Chicago-based firm, Slack Barshinger, showed that small and medium businesses are getting...
Provided by Vistage International
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White Papers
Ten Do's And Don'ts Of Social Media
Jan 2011
Social media and social networking are quickly becoming "De rigueur" for business. A recent study by a Chicago-based firm, Slack Barshinger, showed that small and medium-size businesses are...
Provided by Vistage International
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White Papers
Paying To Remove Advertisements
Feb 2009
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. The authors formally examine an ad-based monopolist's incentives to introduce this...
Provided by Research Institute of Industrial Economics
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White Papers
Freeware As An Advertisement
Dec 2010
This paper examines the situation in which a monopolist offers freeware as an advertisement to increase the demand in order to maximize profit even though the existence of such freeware will...
Provided by Development & Policies Research Center
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White Papers
Special Report: Integrate Social Media Into Your Marketing
Oct 2010
Social media has created an exciting and challenging world of new possibilities for marketers. Until recently, a vast majority of marketers were exploring this unfamiliar terrain without a compass...
Provided by MarketingSherpa
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White Papers
Help Navigating The Marketing Maze
May 2009
The arrival of the recession and the "Free" cost of social media has created the perfect storm of marketing. In a time when you need to market the most, you can do it in the cheapest ways. There's...
Provided by American Express
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White Papers
How To Hack Together A Twitter Client
May 2009
Sometimes you can make do with what's available. NetNewsWire displays unread tweets as boldfaced, and it shows a count of unread ones for each search's folder. In other words, it looks like an...
Provided by American Express
-
White Papers
Linking Search, Conversation, And Your Site
Apr 2008
When you enter your query into a search engine, you are beginning a sophisticated conversation with a machine. It's a magical experience, talking with computers in this way, and it's the main...
Provided by American Express
-
White Papers
Whole Lotta Connecting Goin? On With Social Media
Sep 2009
Social networks and blogs are the 4th most popular online activities online, including beating personal email. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to...
Provided by American Express
-
White Papers
Just Blogging Isn't Enough - You Have To Blog with Purpose
Sep 2009
Want more traffic? Want more attention? The world isn't interested in blah, or boring, or ordinary. If you're blogging for business, you need to be cutting edge, current, and sometimes even...
Provided by American Express
-
White Papers
13 Ways To Network Beyond Facebook And LinkedIn
Nov 2009
Building branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn. But, for the typical small...
Provided by American Express
-
White Papers
User-Generated Advertising: Five Reasons To Jump Start Your Crowdsourced Ad Campaign
Nov 2009
With the advent of social media websites such as Facebook, Youtube, Twitter and Yelp, consumers took on truly interactive role. They created dialogs and began sharing information about themselves...
Provided by Zooppa.com
-
White Papers
10 Ways CXOs Can Use Social Media To Lead Change
Dec 2009
This paper provides 10 ways you can use social media to get the ball rollin' in 2010 and lead the change necessary for your organization. If your company is global (or is bigger than your...
Provided by RiverFork Consulting
-
White Papers
10 Things You Can Do To Make Your Online Business Money
Jan 2010
How's the start of 2010 looking for you and your business? Are you primed and ready to make money this year? With 2010 already underway, have you put a plan in place to promote your business and...
Provided by American Express
-
White Papers
The Hidden Dangers Of Social Networking
Jan 2010
How many times has this happened to you? You are on your favorite social networking site and one of your friends sends you a message or posts, "Check out this cool video!" So you click the video...
Provided by American Express
-
White Papers
How To Promote Your Business When Your Website Stinks
Jan 2010
Ok, so you've decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing ? you need to redesign your...
Provided by American Express
-
White Papers
The Little Known Secret To Getting Page 1 Google Rankings
Jan 2010
This paper explains why video SEO is such an incredible Page 1 generator: First, search engines like Google are increasingly using "Blended" search results - articles, video, pictures, and other...
Provided by American Express
-
White Papers
5 Ways To Use Social Media To Amplify Your Content
Dec 2009
Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of prospects eyeball, read, and share the content....
Provided by American Express
-
White Papers
5 Ways To Grow Your Local Business With Social Media
Dec 2009
Let's face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook's 300 trillion users (may be more by now) isn't that relevant or useful....
Provided by American Express
-
White Papers
5 Ways To Use Social Media Activity Offline
Nov 2009
Social media participation has proven a great way to cast a wider net, create exposure for your expertise and initiate relationships with partners, supplies, prospects and customers. But, few...
Provided by American Express
-
White Papers
4 Ways To Use Twitter Lists For Marketing
Nov 2009
Ok, so maybe you have a Twitter account set up and have started checking out the site, or maybe you're still among the ranks of small business owners who haven't found that compelling reason to...
Provided by American Express
-
White Papers
5 Tips For Getting More Exposure From Bloggers, Tweeters And Fans
Nov 2009
Any marketer that's been paying much attention of late knows that bloggers and other active social media folks can be great resources to help you promote your business, products, service or brand....
Provided by American Express
-
White Papers
How To Take Advantage Of Social Media In Your Email Marketing
Jan 2010
You've most likely had an email newsletter for your company for much longer than you've had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with email...
Provided by American Express
-
White Papers
4 Elements Of A Successful Business Web Presence
Jan 2010
What's the most important piece of your business's web presence? Your website, of course. Creating a website requires a good deal of thought; it's important to plan what information you want on...
Provided by American Express
-
White Papers
How To Customize Your Business's Twitter Background
Jan 2010
If your business maintains a presence on Twitter, chances are you have a logo or other branding in your profile picture. You can take this one step further by creating a custom background for your...
Provided by American Express
-
White Papers
Social Media ROI For Small Businesses
Dec 2009
As more and more businesses - big and small - start to embrace social media, it becomes equally important for businesses to track their Return on Investment (ROI) from different social media tools...
Provided by American Express
-
White Papers
Five Tips For Promoting Your SMB With Twitter And Facebook
Dec 2009
Many companies have Twitter accounts that spit out periodic updates on new products or services, and a few even have a Facebook page. But there's a big difference between having a social...
Provided by American Express
-
White Papers
How To Use Social Media To Retain Customers
Dec 2009
There are many times or reasons that a small business will receive an influx of new customers - such as around the holidays for retail stores, during a new product or service launch, or after a...
Provided by American Express
-
White Papers
Start An Affiliate Program To Increase Your Sales
Dec 2009
If you have a product to sell but not enough cash to hire sales staff, you should consider starting an affiliate program for your business. With an affiliate program, you pay someone a share of...
Provided by American Express
-
White Papers
Beyond Impressions And Clicks: New Metrics For Measuring The Effectiveness Of Display Advertising Campaigns
Feb 2010
With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the effectiveness of their display advertising campaigns....
Provided by Channel Intelligence
-
White Papers
Social Media For Life Sciences: Trick Or Tweet?
Jan 2010
These days, it seems like everyone and his brother is talking about social media channels such as Twitter, Facebook and blogs. In health care, these types of applications are capturing the...
Provided by Deloitte LLP
-
White Papers
Social Media Guide for Non-Profit Organizations
Feb 2010
The economic downturn of the past few years has made finding and keeping donors an increasing priority for non-profit organizations. While traditional marketing goals have stayed the same, the...
Provided by Abrams Research
-
White Papers
SEO For Beginners
May 2010
SEO is the process by which you set-up your site in order to maximize its presence in search engine results. Sites like Google send out automatic search engine spiders that analyze sites and pages...
Provided by American Express
-
White Papers
Five Ways To Use Content To Massively Amp Your Social Media ROI
May 2010
The trouble with achieving some measure of success using social media is that it can feel pretty easy. There are plenty of well-intentioned, lonely, chatty, kind, disturbed, and bored people to be...
Provided by American Express
-
White Papers
Three Ways To Ensure Your Social Media Efforts Create Profitable Growth
Mar 2010
It is very hard to cost-justify most blogs. Beyond your core of loyalists, and despite hiring "Retweeters" to push your postings, most of your prospects have little time to read let alone respond...
Provided by American Express
-
White Papers
Building Exposure Through Search Results
Mar 2010
The power of social media to help make connections may be obvious to many business owners, but what may not be is the effect it can have on your search rankings. And for marketing your business,...
Provided by American Express
-
White Papers
Optimizing eCommerce Websites
May 2008
The research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories. 1) Hunters. They...
Provided by DTI
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Ads - Then And Now
Apr 2010
From the time in 1704 when the first newspaper ad regarding an Oyster Bay estate appeared, ads have formed an integral form of communication through the harnessing of various mass communication...
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Promote Affiliate Programs In 5 Simple Steps
Sep 2009
One of the most simple and time tested ways to promote your favorite affiliate program or any other product you may own is via ezine articles. This paper will give you 5 simple steps to...
Provided by Home Based Business Adviser
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Carbon Copy Pro Review - What Makes One Marketing System Better Than The Other?
Mar 2010
With all the marketing systems currently available on the internet, the endeavor of choosing the particular one which best satisfies your needs is pretty much impossible to accomplish. Specially...
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No Unsupervised Thinking
Nov 2009
You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling,...
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How Can Copy The Blueprint Make You Money?
Mar 2010
Copy The Blueprint is an automated money making system that gives anyone the opportunity to earn real money online by using an organized road plan. The Internet marketing industry has gone huge...
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Unique Article Wizard Is Great For Search Engine Optimization
Mar 2010
E-commerce is a tough business. If you don't have the tools and know how to make your site as good as possible, your business might fail. New sites are working to optimize their rankings every...
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Small Businesses Can Grow By Using An SEO Service
Mar 2010
In an economy like this one, small businesses must use any and all marketing tools at their disposal so, many are turning to SEO services to reach untapped client pools and extend their market...
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Fantastic Ways To Boost Targeted Web Traffic To Your Site?
Mar 2010
Whenever you have a web site, your objective becomes rather single-minded: get a lot more traffic to it. However if every person on the World Wide Web is doing the exact same thing, won't your...
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