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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Optimize Your Email In Three Steps
Jan 2010
It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are...
Provided by DTI
-
White Papers
Ecommerce Optimization
Oct 2009
Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement...
Provided by DTI
-
White Papers
Pay Per Click Can Get You To The Top Of The List
Mar 2010
When the internet started it was the larger, established businesses that were at an advantage for internet advertising. Since they were established and had a larger budget they were able to afford...
Provided by Business Articles
-
White Papers
Improving Your Rankings In The Search Engines With These SEO Copywriting Tips
May 2010
SEO copywriting or Search Engine Copywriting is something that not many people are aware of. Search engine optimization is a popular term; however, the emphasis that should be placed on the...
Provided by Business Articles
-
White Papers
Social Media Marketing Ideas For Better Results
Mar 2010
Whenever one plans to use social media as part of the marketing strategy, one have made a great decision. However, one cannot use the social media thinking it is going to make one a lot of money...
Provided by Business Articles
-
White Papers
Demystifying Social Networking
Jan 2008
Social networking sites are here to stay in some form or other. They are ubiquitous, but will they continue to grow at a rapid pace trumpeting some other new widget? Yes the author says, for the...
Provided by AccountingWEB
-
White Papers
The Ins And Outs Of Email Marketing
Mar 2010
One of the best things you can do to promote your business is to start an e-mail marketing campaign. If you have yet to implement an email marketing campaign for your business, this is something...
Provided by Business Articles
-
White Papers
Optimizing Your Landing Pages
Mar 2008
Two Marketing Experiments formulas, the Optimization Sequence and the Conversion Index, represent critical principles that are essential to the effectiveness of any Landing Page optimization...
Provided by DTI
-
White Papers
Beyond Landing Pages
Sep 2009
Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for...
Provided by DTI
-
White Papers
SEO Fundamentals
Apr 2010
Search engine optimization and positioning is so common nowadays that a lot of people are sent unsolicited search engine optimization proposals over the internet. There are a lot of search engine...
Provided by Business Articles
-
White Papers
Social Media Marketing And Search Engine Optimization
Sep 2007
Social Media Web sites have been the craze since MySpace became popular. The phrase, Social Media Marketing (SMM) has recently been coined to describe a new frontier of online advertising. SMM is...
Provided by MoreVisibility
-
White Papers
What You Need To Know About Affiliate Marketing
Apr 2010
Affiliate marketing online is one of the easiest methods to earn money on the World Wide Web. Affiliate marketing is a win-win-win situation because the merchandise gets sold, the affiliates earn...
Provided by Business Articles
-
White Papers
Viral Marketing Tips You Can Use Now
Mar 2010
In case you didn't know, viral marketing has been accessible for some time now. The general public has heard many marketing terms; however, 'Viral marketing' is not one of them -upon hearing it,...
Provided by Business Articles
-
White Papers
Who Will Be The Leading Search Engine At The End Of 2010
Mar 2010
It appears as though Google has a fresh contender in the universe of search engines. Have you found that if someone is discussing computers either the name Google or Bing, appear to come up into...
Provided by Business Articles
-
White Papers
Tips To Place Effective Free Ads
Oct 2009
Free is not all about it. There are many media to place free ads such as classified ad sites, forums, public pages, and websites. But the many options do not mean advertisers can put their ads as...
Provided by Free Articles
-
White Papers
How Targeting Quality Traffic Can Boost Your Online Business From Home With Article Marketing Tips
Nov 2009
If one has an online business from home one of the best ways of receiving quality traffic is through paper marketing tips for your website. Simply writing a good quality paper about your...
Provided by Free Articles Directory
-
White Papers
5 Things To Check When Printing Cheap Booklets
May 2010
In booklet printing, especially if one ordered for cheap booklets, there are things that one needs to check out before having them sent to theirs booklet printer. One may have a lot of savings...
Provided by Free Articles Directory
-
White Papers
Social Networking Presents Serious Concern To Business Owners
Aug 2009
According to findings from the third annual Deloitte LLP Ethics & Workplace survey, 58 percent of executives agree that the reputational risk of social networking should be a boardroom issue....
Provided by AccountingWEB
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White Papers
Social Branding: The Power Of The Social Media Space
Jan 2010
There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will...
Provided by brandchannel
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White Papers
The Eight Secrets Of Successful Internet Marketing
Jan 2010
A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6...
Provided by brandchannel
-
White Papers
The Basics Of Web-Based Lead Generation
May 2009
Size doesn't matter, right? Not always. When it comes to the size of your contact list, the bigger the better. Finding qualified leads to help boost overall sales numbers is an ongoing challenge...
Provided by Tippit
-
White Papers
Social Networking In Business: When Is The Right Time To Get Involved?
Jul 2009
When is the right time to jump into social networking initiatives and why should one research many sites before settling into just one? First, it's practically impossible to manage what one...
Provided by AccountingWEB
-
White Papers
How To Get Into Postcard Marketing
Nov 2009
Using postcards for marketing can bring you a lot of benefits and can be done in a lot of ways. But if you are going for success, there is only one road to follow: the right one. With that...
Provided by Free Articles Directory
-
White Papers
Make Your Posters Look Better
May 2010
Did you know that there are many highly technological methods to make poster printing better and more effective? Gone are the days of traditional printing because you can already make use of...
Provided by Free Articles Directory
-
White Papers
What Is Poster Printing?
May 2010
Poster printing is one of the most common tools used in advertising these days. Moreover, it is now seen as a craft and a work of art. As time passes by, the view and method applied on it have...
Provided by Free Articles Directory
-
White Papers
Can You Social Network Your Way To Business Success?
Mar 2010
Business used to be done with a handshake. Sometimes, it still is. But for a growing number of potential customers, the majority of research, referrals, and recommendations are being done by...
Provided by AccountingWEB
-
White Papers
Deriving Value From Social Commerce Networks
Apr 2010
Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value...
Provided by Columbia University
-
White Papers
Virtual Lead Generation: CRM In Virtual Events
Jun 2009
With the recession eroding travel budgets, the traditional trade show is in trouble. The trend started five years ago, as the expense of events caused cost-conscious managers to eliminate...
Provided by Tippit
-
White Papers
Shopping For Scarce Retail Talent: Driving High Performance In The Retail Industry Through Strategic Talent Management
Mar 2009
The retail industry is facing challenging times. In the midst of a recession and a decline in consumer wealth and spending, retailers are focused on the short term: getting customers into stores...
Provided by Accenture
-
White Papers
6 Quick And Easy Tips For Improving Your Web Presence
Oct 2009
If you have a Web site, or if you are advising clients who have a Web site, there are steps you can take to improve your rankings in the search engines, so that the site will be easy to find....
Provided by AccountingWEB
-
White Papers
How Classified Newspaper Ads Can Drive Traffic To Websites
Oct 2009
The easy accessibility of the Internet has changed the rules of the advertising and marketing game with more and more people jumping on the online marketing bandwagon to increase their sales,...
Provided by Free Articles Directory
-
White Papers
Choosing The Right E-Marketing Service: Pros And Cons
Aug 2008
When choosing an e-marketing service, it's important not to get carried away with all the extras. Instead, stick to the basics. The author says the most important piece of advice which applies to...
Provided by Tippit
-
White Papers
Problems To Avoid When Color Printing
May 2010
Problems do occur when you're color printing; and the effect is always on the total cost you are going to pay once the marketing materials such as the poster printing is delivered to you. But most...
Provided by Free Articles Directory
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White Papers
Best Tips For Winning New Business
Dec 2007
The old adage that 'People buy people' is true; The author, for one, would never put my money and business in the hands of someone he found on a list in the phone book. First the author would want...
Provided by AccountingWEB
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White Papers
Why Newspapers Are Still The Best Advertising Platform For Small Businesses
Oct 2009
This is all the more important for small businesses with limited budgets who really cannot afford to waste their advertising pounds. Webwindows strongly recommends that you should plan your...
Provided by Free Articles Directory
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Webcasts
Business Citations For Local Search Marketing
Sep 2009
This webcast teaches how to generate powerful Citations for Local Search Marketing.
Provided by Howcast
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Webcasts
PPC Evolution
Jun 2009
This webcast brings a Revolutionary Adwords Software Application that Automatically Recognizes the Moment Your Campaigns Starts Losing You Money..and Automatically Adjusts to Puts Back the Money...
Provided by Howcast
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Webcasts
PPC: How To Structure A PPC Campaign
Dec 2009
This webcast discusses the common issues when managing a PPC campaign and how to deal with them.
Provided by Howcast
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Webcasts
Benefit From Internet Marketing Advertising Tips
Aug 2009
A method of promotion that used to be the hot new thing in marketing is internet marketing advertising through banner ads. Banner ads havent gone away, of course. You still see them every time...
Provided by Howcast
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Webcasts
How To Use Online Affiliate Marketing Training
Dec 2009
Discover the proven online affiliate marketing training strategies that can make you five figures each and every month.
Provided by Howcast
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White Papers
7 Key Trends For Business In 2011: What You Should Know And Plan For In 2011!
Dec 2010
Successful businesses in 2011 and beyond will have an aggressive strategy for providing the very best in customer satisfaction. They will use a strategy of ongoing, continuous training of their...
Provided by Tom Hackelman
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White Papers
Digital Services: Building A Foundation For User Experience
May 2009
Digital services encompass the online and increasingly mobile interactions financial institutions have with their customers. The next wave of digital services are being developed and deployed by...
Provided by IDC
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White Papers
Digital Services Play A Key Part In Customer Acquisition And Retention
May 2009
In early 2009, Financial Insights conducted a global consumer survey and in-depth bank interviews on financial digital services. Financial digital services are defined as the distribution of...
Provided by IDC
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White Papers
Both Businesses And Bankers See The ROI Of Digital Services
May 2009
In early 2009, Financial Insights conducted a global survey of businesses and bankers regarding their investments in and use of financial digital services. Financial digital services are defined...
Provided by IDC
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White Papers
Looking For Help In Making Intelligent Capital Expenditure Decisions?
Apr 2009
With emphasis on cost reduction during a recession, it is easy to lose sight of the actual cost of running a retail business. Retailers need to accurately analyze the cost of capital equipment...
Provided by NCR
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White Papers
The Real Cost Of A Digital Display Deployment
Oct 2009
Beyond the unit price of a digital display, there are a significant number of additional costs to be considered in the deployment of a digital display. Surprisingly, these costs can vary widely,...
Provided by Yesco
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White Papers
2010 Social Media Marketing Industry Report
Apr 2010
This paper sets out to understand how marketers are using social media to grow and promote their businesses. Social media is hot. And for businesses it represents a marketing opportunity that...
Provided by Michael A. Stelzner
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White Papers
Word Of Mouth Advertising, Credibility And Learning In Networks
Jun 2010
Social networks representing the pattern of social interactions who talks to or who observes whom-play a crucial role as a medium for the spread of information, ideas, diseases, products. Someone...
Provided by University of Warwick
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White Papers
Unified Communications Can Change Your Outlook - Making Your Business Better
May 2010
The goal of unified communications is simple: to make it easy and cost effective for employees to reach one another - as well as business partners and customers - as soon as they need to, wherever...
Provided by Frost & Sullivan
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White Papers
Why You Might Not Make It
Aug 2008
The media world is in the midst of a tectonic shift. The old currency - how much it costs to make a thousand impressions - is being replaced by a new currency - one that values what it costs to...
Provided by Center for Sales Strategy
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White Papers
4 Ways Social Media Can Save You Time And Money
Jan 2010
From a marketing perspective, consider social media as an enhanced, more touchy-feely version of CRM. Hopefully you are already running an effective email marketing campaign and properly...
Provided by iMedia Communications
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White Papers
Making Event Participants More Successful With Social Media Tools
Feb 2010
The popularity of social media websites like Facebook, Twitter, and YouTube has given rise to promising new ways for event participants to raise money online. While some industry observers still...
Provided by Blackbaud
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White Papers
Nonprofit Social Media Primer
Sep 2010
You have a great framework: You can acquire donors, cultivate them, and fundraise. Moreover, you are using both online and offline channels to do it. But you have a nagging interest in social...
Provided by Blackbaud
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White Papers
Social Networks And Trade Of Services: Modeling Interregional Tourism Flows
Jan 2011
Recent literature on border effects has fostered research on informal barriers to trade and the role played by network dependencies. In relation to social networks, it has been shown that...
Provided by Universidad Autonoma de Madrid
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White Papers
Do Television And Radio Destroy Social Capital? Evidence From Indonesian Villages
Oct 2009
This paper investigates the impact of television and radio on social capital in Indonesia. The author uses two sources of variation in signal reception - one based on Indonesia's mountainous...
Provided by American Economic Association
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White Papers
Events & Social Media: How Events Are Using Social Networks
Aug 2010
Successful organizers are creating vibrant communities around their events, allowing for post event interaction, feedback for organizers and promotion of next event. A dedicated event social...
Provided by SocialGO
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White Papers
Creating A Connected Consumer Experience Through Measurable Digital Marketing
Jul 2009
At the beginning of the industrial revolution, market power resided with the manufacturers that had economies of scale and could control the supply chain. Typically, these manufacturers were...
Provided by Microsoft
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White Papers
Friend Or Rival? Evolution And Impact Of Display And Networks
Jun 2010
Interactive advertising has only existed for around a decade and a half; in many countries it has only become a mainstream advertising channel within the last 5 years. Even so, the rapid rate of...
Provided by Digital Direction
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White Papers
Revisiting The IMC Construct A Revised Definition And Four Pillars
Jan 2008
This paper re-examines a definition of integrated marketing communications (IMC) previously published in this journal, and proposes a revision to that original definition. It reviews topics of...
Provided by University of Asia and the Pacific
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White Papers
The Role Of Integrated Marketing Communications In Sustainability Marketing
Feb 2010
Sustainability has become an increasingly important issue. All firms operating in domestic and global business must be cognizant of all aspects of sustainability. Marketing has to operate in this...
Provided by University of Baltimore
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White Papers
Dynamics Of Information Exchange In Endogenous Social Networks
Sep 2010
The authors develop a model of information exchange through communication and investigate its implications for information aggregation in large societies. An underlying state determines payoffs...
Provided by National Bureau of Economic Research
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White Papers
Social Networking And Recognition: A Case For Virtual Storytelling And Real Results
Sep 2010
By 2014, social networking will replace email as the primary form of communication for up to 20 percent of business users. Even now, 69 percent of executives report measurable benefits from using...
Provided by Dittman Incentive Marketing
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White Papers
Egalitarianism Under Incomplete Information
Apr 2010
The present paper discusses possible extensions of the egalitarian principle to environments with asymmetric information. The approach will be primarily axiomatic, focusing on the characteristic...
Provided by Brown University
-
White Papers
Asset Value Of UK Firms Advertising Expenditures
Sep 2007
This paper empirically investigates the relationship between advertising expenditures and the market value of firms using a valuation model and a sample of UK firms for the period between 1998 and...
Provided by ATCO Power
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White Papers
On Best-Response Bidding In GSP Auctions
Jan 2008
The authors model ad auctions as a dynamic game of incomplete information, so they can study the convergence and robustness properties of various strategies. In particular, they consider...
Provided by Harvard Business School
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White Papers
Securing Online Advertising: Rustlers And Sheriffs In The New Wild West
Jun 2009
Advertising is the bedrock of websites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps are equally widespread: from "Malvertisement"...
Provided by Harvard Business School
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White Papers
CPC/CPA Hybrid Bidding In A Second Price Auction
Dec 2008
The authors develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics - paying either for each click on its ads (CPC), or for each...
Provided by Harvard Business School
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White Papers
Point-of-Sale Vulnerabilities
Aug 2007
The standard practice in the security community is to publicly release information when the vendor(s) is nonresponsive. However, the vulnerabilities disclosed in this paper denote a set of...
Provided by Hacker Factor
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White Papers
A Low Energy Solution For Backlit Display Advertising
Jun 2010
With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these...
Provided by Bright Green Technology
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White Papers
Managing The Transformation Of Healthcare Communications
Mar 2009
The role of digital and social media in healthcare marketing and communications is rapidly evolving. With the advent of self-publishing technologies and the expansion of mobile connectivity,...
Provided by Cohn & Wolfe
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White Papers
Interactive Digital Advertising : Point Of View Paper
May 2008
As audiences spend less time watching broadcast TV and more time elsewhere, the Internet and other digital media outlets are now delivering the audiences - one segment at a time - required by...
Provided by EyeWonder
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White Papers
Optimal Auction Design And Equilibrium Selection In Sponsored Search Auctions
May 2010
In analyses of sponsored search auctions for online advertising, it is customary to model the dynamic game of incomplete information by considering a static games of complete information. In this...
Provided by Harvard Business School
-
White Papers
Competing Ad Auctions: Multi-Homing And Participation Costs
May 2010
The author models competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When participation costs are...
Provided by Harvard Business School
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White Papers
Five Common Mistakes In A PPC Campaign
Jan 2011
Pay-Per-Click (PPC) is the current in-demand online advertising strategy that has been growing as the most fastest and sought after. Due to its popularity and the fact that it delivers results...
Provided by Webmarketing123
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White Papers
PPC Testing - Five Mistakes To Avoid
Jan 2011
Pay-Per-Click advertising is always a work in progress. Testing remains the underlying task for every online advertising firm from start to finish. Improvement of any process or campaign can be...
Provided by Webmarketing123
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White Papers
Running A Profitable PPC Campaign
Jan 2011
Return on investment (ROI) has to be a primary concern in a Pay Per Click campaign. One can determine ROI by calculating how much revenue click-throughs and purchases generate and then subtracting...
Provided by Webmarketing123
-
White Papers
Reeling In The Sales
Jan 2011
After months of web design changes, search engine optimization (SEO) techniques and other internet marketing strategies have increased traffic to the site. But unfortunately, this does not mean...
Provided by Webmarketing123
-
White Papers
Importance Of Domain Names In SEO
Jan 2011
The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the web....
Provided by Webmarketing123
-
White Papers
Use Of Analytics In SEO
Jan 2011
Google Analytics is a tool that can be very helpful to web developers and site owners in the Search Engine Optimization (SEO) process. Adding a simple Java Script code to each web page, Analytics...
Provided by Webmarketing123
-
White Papers
Setting Up A PPC Campaign
Jan 2011
A successfully targeted search engine optimization campaign can channel large volumes of traffic to the website as it elevates the business to the top of the web rankings. This may not happen...
Provided by Webmarketing123
-
White Papers
The Answer To Driving Traffic And Search Engine Rankings
Oct 2009
One has no doubt seen many claims by many people on how to drive traffic and gain in your search engine rankings. The questions that one has and needs to be answered are: Do one has the time to do...
Provided by Home Based Business Adviser
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White Papers
E-Commerce Solution And The Success Of Business
Apr 2010
With growing unemployment Internet e-commerce has become an increasingly advantageous option for an employment. But the big question for everyone is the fact that how to start a successful...
Provided by Business Articles
-
White Papers
Optimize Your Email In Three Steps
Jan 2010
It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are...
Provided by DTI
-
White Papers
Ecommerce Optimization
Oct 2009
Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement...
Provided by DTI
-
White Papers
Pay Per Click Can Get You To The Top Of The List
Mar 2010
When the internet started it was the larger, established businesses that were at an advantage for internet advertising. Since they were established and had a larger budget they were able to afford...
Provided by Business Articles
-
White Papers
Improving Your Rankings In The Search Engines With These SEO Copywriting Tips
May 2010
SEO copywriting or Search Engine Copywriting is something that not many people are aware of. Search engine optimization is a popular term; however, the emphasis that should be placed on the...
Provided by Business Articles
-
White Papers
Social Media Marketing Ideas For Better Results
Mar 2010
Whenever one plans to use social media as part of the marketing strategy, one have made a great decision. However, one cannot use the social media thinking it is going to make one a lot of money...
Provided by Business Articles
-
White Papers
Demystifying Social Networking
Jan 2008
Social networking sites are here to stay in some form or other. They are ubiquitous, but will they continue to grow at a rapid pace trumpeting some other new widget? Yes the author says, for the...
Provided by AccountingWEB
-
White Papers
The Ins And Outs Of Email Marketing
Mar 2010
One of the best things you can do to promote your business is to start an e-mail marketing campaign. If you have yet to implement an email marketing campaign for your business, this is something...
Provided by Business Articles
-
White Papers
Optimizing Your Landing Pages
Mar 2008
Two Marketing Experiments formulas, the Optimization Sequence and the Conversion Index, represent critical principles that are essential to the effectiveness of any Landing Page optimization...
Provided by DTI
-
White Papers
Beyond Landing Pages
Sep 2009
Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for...
Provided by DTI
-
White Papers
SEO Fundamentals
Apr 2010
Search engine optimization and positioning is so common nowadays that a lot of people are sent unsolicited search engine optimization proposals over the internet. There are a lot of search engine...
Provided by Business Articles
-
White Papers
Social Media Marketing And Search Engine Optimization
Sep 2007
Social Media Web sites have been the craze since MySpace became popular. The phrase, Social Media Marketing (SMM) has recently been coined to describe a new frontier of online advertising. SMM is...
Provided by MoreVisibility
-
White Papers
What You Need To Know About Affiliate Marketing
Apr 2010
Affiliate marketing online is one of the easiest methods to earn money on the World Wide Web. Affiliate marketing is a win-win-win situation because the merchandise gets sold, the affiliates earn...
Provided by Business Articles
-
White Papers
Viral Marketing Tips You Can Use Now
Mar 2010
In case you didn't know, viral marketing has been accessible for some time now. The general public has heard many marketing terms; however, 'Viral marketing' is not one of them -upon hearing it,...
Provided by Business Articles
-
White Papers
Who Will Be The Leading Search Engine At The End Of 2010
Mar 2010
It appears as though Google has a fresh contender in the universe of search engines. Have you found that if someone is discussing computers either the name Google or Bing, appear to come up into...
Provided by Business Articles
-
White Papers
Tips To Place Effective Free Ads
Oct 2009
Free is not all about it. There are many media to place free ads such as classified ad sites, forums, public pages, and websites. But the many options do not mean advertisers can put their ads as...
Provided by Free Articles
-
White Papers
How Targeting Quality Traffic Can Boost Your Online Business From Home With Article Marketing Tips
Nov 2009
If one has an online business from home one of the best ways of receiving quality traffic is through paper marketing tips for your website. Simply writing a good quality paper about your...
Provided by Free Articles Directory
-
White Papers
5 Things To Check When Printing Cheap Booklets
May 2010
In booklet printing, especially if one ordered for cheap booklets, there are things that one needs to check out before having them sent to theirs booklet printer. One may have a lot of savings...
Provided by Free Articles Directory
-
White Papers
Social Networking Presents Serious Concern To Business Owners
Aug 2009
According to findings from the third annual Deloitte LLP Ethics & Workplace survey, 58 percent of executives agree that the reputational risk of social networking should be a boardroom issue....
Provided by AccountingWEB
-
White Papers
Social Branding: The Power Of The Social Media Space
Jan 2010
There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will...
Provided by brandchannel
-
White Papers
The Eight Secrets Of Successful Internet Marketing
Jan 2010
A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6...
Provided by brandchannel
-
White Papers
The Basics Of Web-Based Lead Generation
May 2009
Size doesn't matter, right? Not always. When it comes to the size of your contact list, the bigger the better. Finding qualified leads to help boost overall sales numbers is an ongoing challenge...
Provided by Tippit
-
White Papers
Social Networking In Business: When Is The Right Time To Get Involved?
Jul 2009
When is the right time to jump into social networking initiatives and why should one research many sites before settling into just one? First, it's practically impossible to manage what one...
Provided by AccountingWEB
-
White Papers
How To Get Into Postcard Marketing
Nov 2009
Using postcards for marketing can bring you a lot of benefits and can be done in a lot of ways. But if you are going for success, there is only one road to follow: the right one. With that...
Provided by Free Articles Directory
-
White Papers
Make Your Posters Look Better
May 2010
Did you know that there are many highly technological methods to make poster printing better and more effective? Gone are the days of traditional printing because you can already make use of...
Provided by Free Articles Directory
-
White Papers
What Is Poster Printing?
May 2010
Poster printing is one of the most common tools used in advertising these days. Moreover, it is now seen as a craft and a work of art. As time passes by, the view and method applied on it have...
Provided by Free Articles Directory
-
White Papers
Can You Social Network Your Way To Business Success?
Mar 2010
Business used to be done with a handshake. Sometimes, it still is. But for a growing number of potential customers, the majority of research, referrals, and recommendations are being done by...
Provided by AccountingWEB
-
White Papers
Deriving Value From Social Commerce Networks
Apr 2010
Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value...
Provided by Columbia University
-
White Papers
Virtual Lead Generation: CRM In Virtual Events
Jun 2009
With the recession eroding travel budgets, the traditional trade show is in trouble. The trend started five years ago, as the expense of events caused cost-conscious managers to eliminate...
Provided by Tippit
-
White Papers
Shopping For Scarce Retail Talent: Driving High Performance In The Retail Industry Through Strategic Talent Management
Mar 2009
The retail industry is facing challenging times. In the midst of a recession and a decline in consumer wealth and spending, retailers are focused on the short term: getting customers into stores...
Provided by Accenture
-
White Papers
6 Quick And Easy Tips For Improving Your Web Presence
Oct 2009
If you have a Web site, or if you are advising clients who have a Web site, there are steps you can take to improve your rankings in the search engines, so that the site will be easy to find....
Provided by AccountingWEB
-
White Papers
How Classified Newspaper Ads Can Drive Traffic To Websites
Oct 2009
The easy accessibility of the Internet has changed the rules of the advertising and marketing game with more and more people jumping on the online marketing bandwagon to increase their sales,...
Provided by Free Articles Directory
-
White Papers
Choosing The Right E-Marketing Service: Pros And Cons
Aug 2008
When choosing an e-marketing service, it's important not to get carried away with all the extras. Instead, stick to the basics. The author says the most important piece of advice which applies to...
Provided by Tippit
-
White Papers
Problems To Avoid When Color Printing
May 2010
Problems do occur when you're color printing; and the effect is always on the total cost you are going to pay once the marketing materials such as the poster printing is delivered to you. But most...
Provided by Free Articles Directory
-
White Papers
Best Tips For Winning New Business
Dec 2007
The old adage that 'People buy people' is true; The author, for one, would never put my money and business in the hands of someone he found on a list in the phone book. First the author would want...
Provided by AccountingWEB
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White Papers
Why Newspapers Are Still The Best Advertising Platform For Small Businesses
Oct 2009
This is all the more important for small businesses with limited budgets who really cannot afford to waste their advertising pounds. Webwindows strongly recommends that you should plan your...
Provided by Free Articles Directory
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Webcasts
Business Citations For Local Search Marketing
Sep 2009
This webcast teaches how to generate powerful Citations for Local Search Marketing.
Provided by Howcast
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Webcasts
PPC Evolution
Jun 2009
This webcast brings a Revolutionary Adwords Software Application that Automatically Recognizes the Moment Your Campaigns Starts Losing You Money..and Automatically Adjusts to Puts Back the Money...
Provided by Howcast
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Webcasts
PPC: How To Structure A PPC Campaign
Dec 2009
This webcast discusses the common issues when managing a PPC campaign and how to deal with them.
Provided by Howcast
