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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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Webcasts
Tracking Offline To Online Campaigns
Oct 2008
This webcast shows how offline to online campaigns can be tracked using Google Analytics.
Provided by Howcast
-
Webcasts
How To Get Free Traffic To Your Websites
Sep 2008
This webcast talks about how to get visitors to your website using social marketing methods.
Provided by Howcast
-
Webcasts
Search Engine Marketing - What Is Click Fraud
Sep 2008
This webcast tells about what is a click fraud in Search Engine Marketin.
Provided by Howcast
-
Whitepapers
Companies Must Address The Communications Preferences Of Millennials, New Research Finds
Oct 2009
The day will soon be here when a job offer may hinge on a Tweet. As baby boomers retire, companies must hire and retain younger employees. People 28 and younger connect through social networks....
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
White Papers
Proximity To Consumer Affects Value Creation
Jan 2008
Radio destroys the most value, while online social networks generate the most for shareholders. It seems that the channels that bring consumers closer and put them in control are those with the...
Provided by IESE School Of Business
-
White Papers
Movie Advertising And The Stock Market Valuation Of Studios: A Case of Great Expectations?
Jan 2008
Product innovation is the key revenue driver in the motion picture industry. Since major studios typically launch fewer than twenty movies per year, the financial performance of a single release...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Blogs Can Help Predict Product Sales
Sep 2009
While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes. In a new study, "Marketing Activity,...
Provided by University of Michigan (Ross)
-
White Papers
Just A Pretty Face(Book)? Social Media Tries To Come Of Age
May 2010
Emails are old hat; SMSs passes. Tweeting, blogging, and posting on "walls" are no longer the domain of the under-30s. They have become a staple of the way most people in the world communicate...
Provided by INSEAD
-
White Papers
The Price Of A Billable Hour: Social Networks Affect Transaction Costs
Jul 2009
From a sociological perspective, informal social relationships are thought to shape our economic opportunities in ways that impersonal market interactions and formal contractual relationships do...
Provided by Northwestern University (Kellogg)
-
White Papers
Meeting Strangers And Friends Of Friends: How Random Are Social Networks?
Jun 2008
Prison friendships and high school romances, the two most purely social networks, were accurately modeled by an almost entirely random process. It was becoming clear since about 2000 that large,...
Provided by Northwestern University (Kellogg)
-
White Papers
Banner Ads Click With Consumers: Online Advertising For Customer Retention
Jan 2010
Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds...
Provided by University of Chicago (Booth)
-
White Papers
Reserve Prices In Internet Advertising Auctions: A Field Experiment
Dec 2009
The author presents the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the...
Provided by Stanford University
-
White Papers
E-coupons Strategy Problems In Location Based Advertisement
Dec 2008
Location Based Advertisement (LBA) is a new contextual marketing tool which enables advertisers to attract customers more effectively than ever, by sending location-aware advertisements, which are...
Provided by Purdue University (Krannert)
-
White Papers
Structural Search and Optimization in Social Networks
Feb 2009
The explosive growth in the variety and size of social networks has focused attention on searching these networks for useful structures. Like the internet or the telephone network, the ability to...
Provided by University of Texas (Dallas)
-
Webcasts
Grown Locally
Feb 2010
In this webcast John Jantsch, award winning social media publisher, recommends that businesses use tools such as LinkedIn to form groups geared at forging local business connections. He explains...
Provided by American Express
-
Webcasts
Social Fusion
Jan 2010
In this webcast the award winning social media publisher John Jantsch discusses the importance of incorporating a personal touch into social media. He explains why online resources are not meant...
Provided by American Express
-
Webcasts
Blog Hard
Jan 2010
John Jantsch, award winning social media publisher, discusses the importance of local businesses utilizing blogs to stay in close contact with partners. In this webcast, he explains why everyone...
Provided by American Express
-
Webcasts
Twitter: Our Most Powerful Social Media Tool
Jan 2010
John Jantsch, award winning social media publisher, speaks to the impact and value of tapping into the conversational format of Twitter. In this webcast, he explains how Twitter and Facebook can...
Provided by American Express
-
Webcasts
Local Search-The Gift And The Curse
Jan 2010
John Jantsch, award winning social media publisher, stresses the importance of maximizing local search. In this webcast, he explains why leveraging local search is a necessity for small...
Provided by American Express
-
Webcasts
Local, Local, Local...But Use Social Media's Tools
Jan 2010
John Jantsch, award winning media publisher, strongly recommends using Facebook, Twitter, and other social media tools to capture local market share. In this webcast, he speaks to these tools as...
Provided by American Express
-
Webcasts
Social Media Is Here To Stay, Get Involved
Jan 2010
Award winning social media publisher John Jantsch discusses why the key to a successful business lies in finding a need and getting people to like and trust you. In this webcast, he shares how the...
Provided by American Express
-
Webcasts
No Strategy? Fake It Til You Make It
Jan 2010
According to John Jantsch, award winning social media publisher, digital real estate is a hot commodity. In this webcast he discusses why establishing awareness early on is important and discusses...
Provided by American Express
-
Webcasts
Social Media Breeds Trust, Trust Breeds Sales
Jan 2010
Naysayers say social media can't affect sales because people consider it annoying. Not true, says John Jantsch, award winning social media publisher. It's all about getting people to know, like,...
Provided by American Express
-
Webcasts
You Blog? Who Cares? Customers Will
Jan 2010
According to award winning social media publisher John Jantsch, "Every small business needs to have a blog." In this webcast, he explains why blogs are a great way to share valuable,...
Provided by American Express
-
Webcasts
Business War Chest: Google TV Ads
Jan 2010
If you want to do some advertising but you've got a limited budget, Google TV ads may be an option to consider. In this webcast Jason Apfel, the founder and president of FragranceNet.com, tells...
Provided by American Express
-
Webcasts
Finding New Capabilities With E-mail Marketing
Aug 2009
In this webcast the co-founder of Capabilities talks about the benefits they've realized in terms of their sales strategy and time management.
Provided by American Express
-
Webcasts
Business Answers: Optimizing Web Traffic & Dress?
Mar 2010
In this webcast Jennifer Hill, vice president at Astia, and Gene Marks, president of the Marks Group, answer viewer questions about optimizing traffic to a company's website and whether or not...
Provided by American Express
-
White Papers
Oligopolistic Pricing With Online Search
Jun 2010
The author set up a game-theoretic model to examine the oligopolistic price competition, considering two features of online search: the existence of a common search ordering and shoppers who have...
Provided by University of Texas at Austin (McCombs)
-
White Papers
Gartner Predicts The Future Of Sales And Marketing
Feb 2010
Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right...
Provided by CRM Media
-
White Papers
Audience Targeting Platforms: The Missing Piece In The Online Ecosystem
Jun 2010
Today's dynamic online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies has created a very complex and confusing ecosystem....
Provided by AudienceScience
-
White Papers
Search Engine Marketing: Natural Listing Optimisation And Paid Placement Advertising
May 2008
The Internet is a significant medium for advertising, and search engines are the specific forum by which to engage an otherwise highly fragmented audience. In this paper, the author outlines the...
Provided by bwired
-
Case Studies
Content Is Queen: How Article And Blog Writing Will Increase Your Sales
Jun 2010
As a company, you have two choices when it comes to marketing: a) You can cram unwanted advertising messages down consumers' throats b) You can provide useful and valuable content that will make...
Provided by Egg Marketing & Public Relations
-
Webcasts
Achieving Better Customer Retention Through Social Marketing
Jan 2010
As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them....
Provided by SAS Institute
-
White Papers
Self-Regulatory Principles For Online Behavioral Advertising
Jul 2009
The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising...
Provided by Council of Better Business Bureau
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White Papers
Marketing Your Business On Search Engines
Dec 2007
When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make online to find information on...
Provided by American Express
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White Papers
The Evolving Landscape Of Search Engine Marketing
Dec 2007
Recognizing innovation in the digital media and marketing space, it's easy to identify the headline grabbers, those 'Hyped up' devices and services such as the Apple iPhone, Joost, Nintendo Wii or...
Provided by Media Contacts
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White Papers
15 Reasons Luxury Brands Must Be On Twitter
Jan 2010
When searching recently for luxury hotels to recommend to a friend planning an upscale event, the author was surprised to find that many are not yet on Twitter. In fact it's not just fine hotels;...
Provided by REBRAND
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White Papers
SEO In Large Organizations: Tactics For Successful Implementation
Jan 2010
Large businesses need an SEO champion responsible for garnering buy-in from the top to the bottom of the organization. The SEO champion can help guide SEO initiatives, maintain realistic...
Provided by Bruce Clay
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White Papers
SEO In Large Organizations: Managing Expectations, Defining Success
Jan 2010
Small and medium business websites are much easier to optimize for search than large business websites, although they still do have a lot in common. Large organizations have additional challenges...
Provided by Bruce Clay
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White Papers
Feature: Understanding SEO For Small And Local Businesses
May 2010
With 40 percent of search engine queries containing some local intent, small businesses would do well to position themselves for search engine success. At the same time, those managing a small...
Provided by Bruce Clay
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White Papers
Direct Mail Essentials: How To Improve Your Response And Generate More Business
Jan 2009
Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or...
Provided by INSTY-PRINTS
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White Papers
Turned Off Or Turned Out? Campaign Advertising, Information, And Voting
Jan 2008
The author presents the results from laboratory experimental elections in which candidates can choose to provide informative advertisements and voting is voluntary. They also compare...
Provided by George Mason University
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White Papers
A Discussion On How Google Ads And Organic Search Engine Optimization Relate
Feb 2010
As a general rule the authors recommend clients dedicate 65% of their budgets to Search Engine Optimization, and 35% to Google ads. Why? Statistics show that 65% people use the organic results and...
Provided by Walsh Group
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White Papers
Leveraging SharePoint To Optimize Your Search Engine Rankings
Dec 2009
The myriad ways that businesses are leveraging SharePoint clearly demonstrate that in today's Web 2.o world, the Web site is no longer simply online "Brochure-ware." Indeed, SharePoint-built...
Provided by Sieena
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White Papers
Search Engine Optimization By Target Location
Dec 2009
Search engine competition is fierce and is only increasing by the day. Due to the increasing keyword competition, research has shown that focusing on a specific niche can enhance your chances of...
Provided by Potenture Technology Solutions
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White Papers
Taking It To The Top: A Lesson In Search Engine Optimization
Oct 2010
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order...
Provided by Saint Francis University
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White Papers
Search On: Search Engine Marketing Becomes A Strategic Weapon In The Quest For Leads And Sales
Mar 2010
In today's fragmented media world, search is emerging as a powerful integration tool, as well as a robust marketing channel. Recognizing this potential, leading brands are studying how search...
Provided by Adweek
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White Papers
The Role Of Search Engine Optimization In Search Rankings
Jan 2010
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine...
Provided by University of California
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White Papers
Five Ways To Achieve Better Search-Engine Traffic For Your News Release
Aug 2009
It's been a long time since press releases were intended exclusively for the media. Today's more broadly defined "News release" needs to be written directly for customers and other target...
Provided by Cision
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White Papers
Research On Agricultural Search Engine Optimization
Jun 2010
Search engine optimization (SEO) has practical significance for promoting farmers income and agricultural efficiency in China. Firstly, how to extract web page attributes contributed to the...
Provided by China Agricultural University
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White Papers
Ensure Your Business Productivity Through Vinyl Stickers And Vinyl Banners
Jul 2010
Both vinyl stickers and vinyl banners are worthwhile products with respect to your outdoor marketing. They look stunning due to their vivid designs and matchless prints. Generally vinyl stickers...
Provided by PRLog
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White Papers
Moderation In Social Networks
Aug 2010
With the recent announcement by Coca-Cola that it intends to "fish where the fish are" and that Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and...
Provided by emoderation
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White Papers
Developing A Direct Marketing Investment Strategy: For Non-Profit Fundraising
Oct 2009
Typically direct marketing considered a vital component in the overall operating plan is considered a process of solicitation. Think about how others communicate to you, your family or to your...
Provided by Tackle Marketing Group
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White Papers
Interactive Advertising - The Singapore Context
Aug 2009
The advertising value chain in Singapore exhibits some of the same changes that authors have identified at the global level. However, so far these changes have been much less pronounced than in...
Provided by Digital Direction
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White Papers
Filling The Standards Gap In Digital Marketing Measurement
May 2009
2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on...
Provided by WebTrends
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White Papers
Social Media Marketing Adoption: A Short Survey Of Marketers Exploring Social Media
Jun 2008
In the summer of 2007, MotiveLab launched a white paper offering 12 Essential Tips for Success in Social Media. Over the following year, more than 3000 people downloaded the white paper, and over...
Provided by Motivelab
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White Papers
Social Media For Business
Oct 2009
The one commonality among CEOs using social media is a trial and error process that leads to a way and use for social media that works for their particular company. Business owners are using...
Provided by Vistage International
-
White Papers
Social Media: Business Benefits And Security, Governance And Assurance Perspectives
May 2010
Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer...
Provided by ISACA
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White Papers
Social Influence Research: A New Approach To Social Analysis Behavior
May 2009
As marketers, readers all striving to build customers who incorporate products and brand experience stories into their social lives. But a look at the online social world shows that not all...
Provided by Razorfish
-
White Papers
Conversational Marketing
Mar 2009
Conversational marketing is relationship marketing for the social media age. Thinking about author marketing efforts in terms of a conversation changes the approach and better integrates social...
Provided by Business Strategy Innovation
-
White Papers
ACT! By Sage And Social CRM - Part 1: Connecting With Your Customers: A Guide To Social Media
Oct 2009
Social media is online content created by people, for people. It gives everyone an opportunity to share their thoughts, opinions and experiences using free tools such as blogs, podcasts and video...
Provided by Sage Group
-
White Papers
Competitive Responses Of Pricing, Advertising And Product Premium To Consumer Reviews
Jun 2010
Consumer product reviews, one of the earliest forms of online user generated contents, play a very significant role in consumer buying decisions as they help consumers resolve or reduce...
Provided by Carnegie Mellon University
-
White Papers
On The Evolution Of Search Engine Rankings
Feb 2009
Search Engines have greatly influenced the way we experience the web. The first search engines appeared and they have been evolving ever since, taking over the role that web directories used to...
Provided by Wellesley College
-
White Papers
How To Improve Your Google Ranking: Myths And Reality
Jun 2010
Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked...
Provided by Northwestern University
-
White Papers
Pricing Paid Placements On Search Engines
Feb 2008
The objective of this research is to identify the optimal pricing strategy for paid placements on search engines' "Search-results" listings. To accomplish this, the authors develop a mathematical...
Provided by Texas A&M University
-
White Papers
Keyword Generation For Search Engine Advertising Using Semantic Similarity Between Terms
Jul 2007
An important problem in search engine advertising is keyword generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hence are more...
Provided by University of Pennsylvania (Wharton)
-
White Papers
The Dynamics Of Search Engine Marketing For Tourist Destinations
Jul 2010
Search Engine Marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving...
Provided by College of Charleston
-
White Papers
Search Engine Optimization Specialized Studies
Oct 2010
The demand for Search Engine Optimization (SEO) professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing...
Provided by Regents of the University of California
-
White Papers
Master In Digital Marketing
Aug 2010
Highly fragmented consumer segments are becoming harder to reach than before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. The...
Provided by IE Business School
-
White Papers
The Renaissance Of Outdoor Advertising: From Harlem To Hong Kong
Jul 2009
Outdoor advertising growth results from technological advances seen primarily on two fronts. First a rating measurement system for outdoor advertising, launched in 2004, is widely available and...
Provided by City University of New York
-
White Papers
Mobile Advertising And Marketing
Nov 2008
The mobile handset is a unique device in many ways and just the fact that over 3.7 billion active SIM cards are distributed across the globe shows how widespread the technology has become. People...
Provided by Berg Insight
-
White Papers
Advertising Made Easy And Effective
Mar 2009
Consumers are now telling marketers that place-based digital advertising is the number one way to grab their attention. OTX (Online Testing exchange) conducted a nationwide survey with consumers...
Provided by lylebunn.com
-
White Papers
Understanding The Economics Of Digital Compared To Traditional Advertising And Media Services
Mar 2009
This paper provides a reference tool for marketing practitioners to better understand the Digital marketing space with a focus on advertising and media agency services. As the world continues to...
Provided by American Association of Advertising Agencies
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White Papers
Safety Impacts Of The Emerging Digital Display Technology For Outdoor Advertising Signs
Apr 2009
The specific objective of this paper was to develop guidance for State Departments of Transportation and other highway operating agencies with respect to the safety implications of digital display...
Provided by Viridian Group
-
White Papers
Calculating The Value Of A Digital-Display Ad
Aug 2008
Today, however, digital billboard proliferate, and retail chains commonly use digital ad networks. Agencies are creating departments that specialize in the new medium. The advertising community no...
Provided by Signtronix.com
-
White Papers
Getting Results From Digital Advertising
Aug 2009
Businesses are overwhelmed with a plethora of digital advertising options. There are opposing claims and anecdotes about its effectiveness. Is online advertising losing its charm? Will investing...
Provided by Genii Group
-
White Papers
Social Media Marketing: Everything You Need To Know About Successfully Using Social Media
Nov 2010
Social media is a phrase one probably hears often, and it has so many meanings. It refers to websites such as Face book and LinkedIn, where users connect and share content with each other. It...
Provided by Agent’s Sales Journal Magazine
-
White Papers
Building Social Media Strategy
Nov 2010
The Social Media wave is hitting every business in every corner of the world. This wave is gaining enormous momentum for the simple reasons that it's highly effective and value for money when...
Provided by SocialGO
-
White Papers
Navigating Social Media In The Automotive Industry
Feb 2010
People talk about their cars frequently, whether they are bragging or complaining, to their friends, coworkers and family members. And in today's technologically advanced world, they are conveying...
Provided by DMEautomotive
-
White Papers
Social Media And Networking Drive Changes In Financial Services. What Do Internet Users Expect Of Social Lending And Banking Services?
Mar 2010
Social media business is just about brand & advertising, right? The author thinks there's a whole lot more to it. It's about a profound change in customer behavior driven by digital communication...
Provided by Tieto
-
Webcasts
Video Marketing For Newbies
Oct 2008
The attendee of this webcast will learn how to use video marketing for home based business. This webcast also tells you how to market online using video and web 2.0
Provided by Howcast
-
Webcasts
Hottest Keywords For Google AdWords Campaigns
Oct 2008
This webcast shows how to find the most profitable keywords for your Google AdWords Pay per Click campaigns.
Provided by Howcast
-
Webcasts
Tracking Offline To Online Campaigns
Oct 2008
This webcast shows how offline to online campaigns can be tracked using Google Analytics.
Provided by Howcast
-
Webcasts
How To Get Free Traffic To Your Websites
Sep 2008
This webcast talks about how to get visitors to your website using social marketing methods.
Provided by Howcast
-
Webcasts
Search Engine Marketing - What Is Click Fraud
Sep 2008
This webcast tells about what is a click fraud in Search Engine Marketin.
Provided by Howcast
-
Whitepapers
Companies Must Address The Communications Preferences Of Millennials, New Research Finds
Oct 2009
The day will soon be here when a job offer may hinge on a Tweet. As baby boomers retire, companies must hire and retain younger employees. People 28 and younger connect through social networks....
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
White Papers
Proximity To Consumer Affects Value Creation
Jan 2008
Radio destroys the most value, while online social networks generate the most for shareholders. It seems that the channels that bring consumers closer and put them in control are those with the...
Provided by IESE School Of Business
-
White Papers
Movie Advertising And The Stock Market Valuation Of Studios: A Case of Great Expectations?
Jan 2008
Product innovation is the key revenue driver in the motion picture industry. Since major studios typically launch fewer than twenty movies per year, the financial performance of a single release...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Blogs Can Help Predict Product Sales
Sep 2009
While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes. In a new study, "Marketing Activity,...
Provided by University of Michigan (Ross)
-
White Papers
Just A Pretty Face(Book)? Social Media Tries To Come Of Age
May 2010
Emails are old hat; SMSs passes. Tweeting, blogging, and posting on "walls" are no longer the domain of the under-30s. They have become a staple of the way most people in the world communicate...
Provided by INSEAD
-
White Papers
The Price Of A Billable Hour: Social Networks Affect Transaction Costs
Jul 2009
From a sociological perspective, informal social relationships are thought to shape our economic opportunities in ways that impersonal market interactions and formal contractual relationships do...
Provided by Northwestern University (Kellogg)
-
White Papers
Meeting Strangers And Friends Of Friends: How Random Are Social Networks?
Jun 2008
Prison friendships and high school romances, the two most purely social networks, were accurately modeled by an almost entirely random process. It was becoming clear since about 2000 that large,...
Provided by Northwestern University (Kellogg)
-
White Papers
Banner Ads Click With Consumers: Online Advertising For Customer Retention
Jan 2010
Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds...
Provided by University of Chicago (Booth)
-
White Papers
Reserve Prices In Internet Advertising Auctions: A Field Experiment
Dec 2009
The author presents the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the...
Provided by Stanford University
-
White Papers
E-coupons Strategy Problems In Location Based Advertisement
Dec 2008
Location Based Advertisement (LBA) is a new contextual marketing tool which enables advertisers to attract customers more effectively than ever, by sending location-aware advertisements, which are...
Provided by Purdue University (Krannert)
-
White Papers
Structural Search and Optimization in Social Networks
Feb 2009
The explosive growth in the variety and size of social networks has focused attention on searching these networks for useful structures. Like the internet or the telephone network, the ability to...
Provided by University of Texas (Dallas)
-
Webcasts
Grown Locally
Feb 2010
In this webcast John Jantsch, award winning social media publisher, recommends that businesses use tools such as LinkedIn to form groups geared at forging local business connections. He explains...
Provided by American Express
-
Webcasts
Social Fusion
Jan 2010
In this webcast the award winning social media publisher John Jantsch discusses the importance of incorporating a personal touch into social media. He explains why online resources are not meant...
Provided by American Express
-
Webcasts
Blog Hard
Jan 2010
John Jantsch, award winning social media publisher, discusses the importance of local businesses utilizing blogs to stay in close contact with partners. In this webcast, he explains why everyone...
Provided by American Express
-
Webcasts
Twitter: Our Most Powerful Social Media Tool
Jan 2010
John Jantsch, award winning social media publisher, speaks to the impact and value of tapping into the conversational format of Twitter. In this webcast, he explains how Twitter and Facebook can...
Provided by American Express
-
Webcasts
Local Search-The Gift And The Curse
Jan 2010
John Jantsch, award winning social media publisher, stresses the importance of maximizing local search. In this webcast, he explains why leveraging local search is a necessity for small...
Provided by American Express
-
Webcasts
Local, Local, Local...But Use Social Media's Tools
Jan 2010
John Jantsch, award winning media publisher, strongly recommends using Facebook, Twitter, and other social media tools to capture local market share. In this webcast, he speaks to these tools as...
Provided by American Express
-
Webcasts
Social Media Is Here To Stay, Get Involved
Jan 2010
Award winning social media publisher John Jantsch discusses why the key to a successful business lies in finding a need and getting people to like and trust you. In this webcast, he shares how the...
Provided by American Express
-
Webcasts
No Strategy? Fake It Til You Make It
Jan 2010
According to John Jantsch, award winning social media publisher, digital real estate is a hot commodity. In this webcast he discusses why establishing awareness early on is important and discusses...
Provided by American Express
-
Webcasts
Social Media Breeds Trust, Trust Breeds Sales
Jan 2010
Naysayers say social media can't affect sales because people consider it annoying. Not true, says John Jantsch, award winning social media publisher. It's all about getting people to know, like,...
Provided by American Express
-
Webcasts
You Blog? Who Cares? Customers Will
Jan 2010
According to award winning social media publisher John Jantsch, "Every small business needs to have a blog." In this webcast, he explains why blogs are a great way to share valuable,...
Provided by American Express
-
Webcasts
Business War Chest: Google TV Ads
Jan 2010
If you want to do some advertising but you've got a limited budget, Google TV ads may be an option to consider. In this webcast Jason Apfel, the founder and president of FragranceNet.com, tells...
Provided by American Express
-
Webcasts
Finding New Capabilities With E-mail Marketing
Aug 2009
In this webcast the co-founder of Capabilities talks about the benefits they've realized in terms of their sales strategy and time management.
Provided by American Express
-
Webcasts
Business Answers: Optimizing Web Traffic & Dress?
Mar 2010
In this webcast Jennifer Hill, vice president at Astia, and Gene Marks, president of the Marks Group, answer viewer questions about optimizing traffic to a company's website and whether or not...
Provided by American Express
-
White Papers
Oligopolistic Pricing With Online Search
Jun 2010
The author set up a game-theoretic model to examine the oligopolistic price competition, considering two features of online search: the existence of a common search ordering and shoppers who have...
Provided by University of Texas at Austin (McCombs)
-
White Papers
Gartner Predicts The Future Of Sales And Marketing
Feb 2010
Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right...
Provided by CRM Media
-
White Papers
Audience Targeting Platforms: The Missing Piece In The Online Ecosystem
Jun 2010
Today's dynamic online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies has created a very complex and confusing ecosystem....
Provided by AudienceScience
-
White Papers
Search Engine Marketing: Natural Listing Optimisation And Paid Placement Advertising
May 2008
The Internet is a significant medium for advertising, and search engines are the specific forum by which to engage an otherwise highly fragmented audience. In this paper, the author outlines the...
Provided by bwired
-
Case Studies
Content Is Queen: How Article And Blog Writing Will Increase Your Sales
Jun 2010
As a company, you have two choices when it comes to marketing: a) You can cram unwanted advertising messages down consumers' throats b) You can provide useful and valuable content that will make...
Provided by Egg Marketing & Public Relations
-
Webcasts
Achieving Better Customer Retention Through Social Marketing
Jan 2010
As customers become less responsive to direct marketing communications, they have become more involved with online communities and more receptive to recommendations from people like them....
Provided by SAS Institute
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White Papers
Self-Regulatory Principles For Online Behavioral Advertising
Jul 2009
The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising...
Provided by Council of Better Business Bureau
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White Papers
Marketing Your Business On Search Engines
Dec 2007
When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make online to find information on...
Provided by American Express
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White Papers
The Evolving Landscape Of Search Engine Marketing
Dec 2007
Recognizing innovation in the digital media and marketing space, it's easy to identify the headline grabbers, those 'Hyped up' devices and services such as the Apple iPhone, Joost, Nintendo Wii or...
Provided by Media Contacts
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White Papers
15 Reasons Luxury Brands Must Be On Twitter
Jan 2010
When searching recently for luxury hotels to recommend to a friend planning an upscale event, the author was surprised to find that many are not yet on Twitter. In fact it's not just fine hotels;...
Provided by REBRAND
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White Papers
SEO In Large Organizations: Tactics For Successful Implementation
Jan 2010
Large businesses need an SEO champion responsible for garnering buy-in from the top to the bottom of the organization. The SEO champion can help guide SEO initiatives, maintain realistic...
Provided by Bruce Clay
