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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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Case Studies
Hardys and Hansons
Jan 2006
Hardys and Hansons brewery, based mainly in Nottingham and Derby, has been in existence since 1832. It implemented a basic system to collate information, which took them forward a step. However,...
Provided by Cognos
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White Papers
A Marketing Approach To Human Resources - Treating Employees Like Consumers
Jan 2011
Leaders in human resources are responsible for managing a complex product comprising culture, environment, and reward elements - each element having different cost/value drivers, communication...
Provided by Hewitt Associates
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White Papers
How To Create A Competitive Analysis And Increase Your Market Share
Jan 2011
One of the best ways to outperform your competition is to understand how you differentiate your products or services from your competitors. By completing a competitive analysis you will learn how...
Provided by Vistage International
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White Papers
The Most Effective Marketing Strategies Revealed
May 2009
Marketing strategies are important elements in the business development. Any business entrepreneur-big or small should not undervalue the task of selling the business because it serves as a...
Provided by Article Slide
-
White Papers
Marketing Strategies You Can Use
Jun 2009
If you are an owner of a marketing company, you should definitely have some marketing strategies ready. The customers that give you marketing projects should be satisfied with your strategies....
Provided by Article Slide
-
White Papers
The Secrets Behind Engaging, Empowering White Papers
Jul 2009
White papers are long. They're in-depth. They take time to write. And marketing tradition says they're one of the most powerful tools you can employ for lead generation, thought leadership, and...
Provided by Wayfarer Writing
-
White Papers
Market Driving Organizations
Jan 2009
This paper approaches the scientific micromarketing opportunity through initially posing the following questions provided in this paper that in all likelihood would present themselves to the...
Provided by Sentrana
-
White Papers
Is Your Company A Customer Survey Score Whore?
Jan 2009
Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to...
Provided by MarketingProfs
-
White Papers
Mobile Marketing - A Global Industry Survey
Feb 2009
The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine...
Provided by Netsize
-
White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
Jul 2009
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
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White Papers
How To Turn Your Expertise Into Magnetic Marketing Material
Jul 2009
You have something your customers desperately want... And it's not yet another brochure. Nor is it an interrupting ad or irritating promotion. It's your expertise. The insights, wisdom and plain,...
Provided by Jonathan Kranz
-
White Papers
How To Make More Sales With Less Effort
Jan 2009
Probably the most valuable skill to learn for reducing your sales effort is to learn how to market yourself effectively so that you barely have to sell at all. Personal Marketing is the fastest...
Provided by Evan Carmichael
-
White Papers
Promotional Incentives Increase Sales And Drive Traffic
Jan 2009
Promotional incentives represent a powerful motivation tool. If used properly, they can increase brand awareness within a target market, drive traffic to a company's website, and create a lift in...
Provided by Takanomi
-
White Papers
10 Easy And Creative Tips To Fire-Up Your Sales
Jan 2009
This paper provides some easy steps anyone can take to increase their internet marketing, affiliate and clickbank profits. Create multiple streams of income with your web site. You could sell your...
Provided by contentdig.com
-
White Papers
A Marketing Idea Guaranteed To Increase Your Sales!
Jan 2009
Would you like a marketing idea guaranteed to increase your sales? Would you like to stop people from shopping your product or service and losing business to your competition? Would you like to...
Provided by contentdig.com
-
White Papers
10 Effective Marketing Tips To Explode Your Sales
Jan 2009
Marketing is a critical requirement for the survival and growth of your internet marketing business. In internet marketing, there is a lot more to marketing than just advertising and making sales....
Provided by contentdig.com
-
White Papers
Affiliate Sales Increase Through Product Recommendations
Jan 2009
Product recommendation is one of the time tested and very successful way to increase your affiliate earnings. This is a method that improves over time. As your customers learn to trust your...
Provided by contentdig.com
-
White Papers
How Content Can Really Increase Your Sales
Jan 2009
Search engines don't buy products and services. People do. To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if...
Provided by Streetdirectory
-
White Papers
Create Testimonials That Sell Your Products Fast
Jan 2009
There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market. The power of testimonials can never be...
Provided by Streetdirectory
-
White Papers
2009 Study: Consumer Attitudes About Behavioral Targeting
Mar 2009
Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer...
Provided by TRUSTe
-
White Papers
How Outbound Telemarketing Works To Increase Business
Jan 2009
The major technique which is put to use in sales being promoted by telephone, is that of telemarketing. It is a proven technique used to drive sales of a product or a service. Direct calling,...
Provided by Farticle.net
-
White Papers
The Key To Profitable Telemarketing
Jan 2009
Telemarketing is one of the misunderstood and misused forms of marketing, which is in part, why we have a national "Do not call list." If you use it correctly, telemarketing can produce tremendous...
Provided by JLM & Associates
-
White Papers
Telemarketing - Cost Effective Or Just Plain Costly?
Jan 2009
Successful telemarketing requires good communications between the telemarketing company and the client through both the good times and the bad. It also requires a new vibrant way of approaching...
Provided by Bytestart
-
White Papers
Give Your Business A Boost With Outbound Telemarketing Services
Jan 2009
A call centre is a place where telemarketing calls are both received and made. Call centres usually employ a large number of employees who wear headsets and make automated calls that are dialed by...
Provided by contentdig.com
-
White Papers
Disadvantages Of Cold Calling
Jan 2009
There are good ways and there are bad ways to market a product or service. One of the marketing ways that always gets flak is the technique called cold calling. Also called blind calling, cold...
Provided by contentdig.com
-
White Papers
Informed Consent Is The Key To Protecting Consumer Good Will
Jun 2009
Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site...
Provided by TRUSTe
-
White Papers
Local Food Growth: Marketing Strategies For Local Sales And Growth Of Your Food Product And Restaurant
Jan 2009
This paper provides local sampling and marketing techniques to impact sales and growth of your food enterprise and products in your local market. You'll need to try a variety of ways to sample and...
Provided by Google
-
White Papers
Finding Your Forgotten Audiences
Oct 2009
When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer"...
Provided by American Express
-
White Papers
5 Reasons The NFL Is Dominating The Sports Industry
Sep 2009
What is it about the NFL that commands such attention, even from those who don't typically watch sports? Why does the NFL deserve to be mentioned in the context of successful brand marketing, and...
Provided by American Express
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White Papers
Roadmap To A Successful Blog Launch
Jul 2009
Starting a blog is not for everyone. There are lots of reasons not to blog, including not having the time to keep a blog up to date and not having something to say. Also, blogging is becoming an...
Provided by American Express
-
White Papers
Meet The 4 Cs Of Marketing
Jul 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
-
White Papers
6 Marketing Moves That Work Like Magic
Jul 2009
Don't create the product. Instead, build the position behind the product in the prospect's mind. Don't make people work too hard to understand your message. First of all, they're busy. Secondly,...
Provided by American Express
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White Papers
Make Video An Important Part Of Your Content Creation Strategy
Jul 2009
Video is hot, video is cool, and nowadays video is pretty darn easy. So easy, in fact, that it's become a bit of an expectation that businesses use video to explain concepts, introduce the team,...
Provided by American Express
-
White Papers
Marketing Tips For Restaurateurs
May 2009
When restaurant operators are faced with a downturn in the business cycle, they can throw up their hands and complain about forces beyond their control, or they can make a conscious decision to do...
Provided by American Express
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White Papers
Free Has New Meaning In Marketing
Apr 2009
Free as a marketing strategy has been around for some time. "It's no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot...
Provided by American Express
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White Papers
Turn Friends Into Customers And Customers Into Friends
Apr 2009
In business, the common goal is to make money, so it is tempting to focus on that. But the best generalization about making money in the long run is that it comes from building great relationships...
Provided by American Express
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White Papers
How Fuzzy Bunny Slippers Can Grow Your Business
May 2008
Learning how to market your business and close sales can be the toughest part of running a business. Most of us start a business because we happen to be good at "Something." We started a business...
Provided by American Express
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White Papers
Avoid Trying To Time Your Marketing
Nov 2008
Avoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before? We all would like to be able to do it, but we know that it's not possible to do. Even the seasoned investor...
Provided by American Express
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White Papers
Lean Your Marketing
Dec 2008
Today's companies are innovative and focus on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to...
Provided by American Express
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White Papers
5 Marketing Myths Worth Testing
Apr 2009
The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong...
Provided by American Express
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White Papers
Trends and Leaders Driving New Integrated Marketing Strategies
Dec 2011
Marketers who develop an Integrated Marketing Management strategy will deliver a 50% higher ROMI (Return on Marketing Investment) by 2014 than those who do not. While marketers have a wide...
Provided by Aprimo
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White Papers
Double-Blind In Light Of Internet - Note On Review Processes
Apr 2009
This paper analyzes the credibility of author anonymity provided by double-blind review processes. It is argued that authors have strong incentives to disseminate information about their papers...
Provided by Lund University
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White Papers
Dynamic Order Submission Strategies With Competition Between A Dealer Market And A Crossing Network
Nov 2007
The authors present a dynamic microstructure model where a Dealer Market (DM) and a Crossing Network (CN) interact. Sequentially arriving traders with different valuations for an asset maximise...
Provided by National Bank of Belgium
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White Papers
The Effects Of Analyst Characteristics And Regulation On Trade Generation For Brokerage Firms
Nov 2007
This paper examines the stability and determinants of equity trading market share for U.S. brokerage firms over the period 1996 through 2004. Using brokerage house market share as a proxy for...
Provided by Georgia Tech
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White Papers
Market Liquidity Effects Of The IFRS Introduction In Europe
Dec 2007
This paper provides cross-country evidence of the IFRS impact on market liquidity costs on French, German, Swedish and U.K. stock exchanges. Using several proxies for information asymmetry, such...
Provided by University of South Florida
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White Papers
International Price And Earnings Momentum
May 2008
The authors find that price and earnings momentum are pervasive features of international equity markets when controlling for data snooping biases. In explaining the momentum phenomenon they show...
Provided by University of Zurich
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White Papers
To Trade Or Not To Trade: The Strategic Trading Of Insiders Around News Announcements
Jun 2007
In this paper, the authors analyze the strategic trading of insiders and the way insiders use short-lived private information. They argue that the decisions to trade or not to trade on...
Provided by University of Bristol
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White Papers
Foreclosures: Relationship Lending In The Consumer Market And Its Aftermath
Dec 2006
Banks are experts in lending to informationally opaque borrowers because banks specialize in establishing long-term relationships with customers and collecting soft (i.e. information that is...
Provided by Federal Reserve Bank of Cleveland
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White Papers
Option Prices, Exchange Market Intervention, And The Higher Moment Expectations Channel: A User's Guide
Dec 2006
A vast literature on the effects of sterilized intervention by the monetary authorities in the foreign exchange markets concludes that intervention systematically moves the spot exchange rate only...
Provided by Federal Reserve Bank of Cleveland
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White Papers
The Elusive Private Golfer - Efficient Marketing To Golfers In The Recessionary Reality
Sep 2011
Each and every business will face challenges and uncertainty in a time of broad economic instability. During these times of muted household discretionary spending and the country's GDP at...
Provided by High Draw Partners
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White Papers
Liquidity And Optimal Market Transparency
Oct 2007
In this paper, the authors explore some of the consequences of greater market transparency for market performance in the presence of a strategic specialist. Although numerous studies have dealt...
Provided by ESADE
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White Papers
The Impact Of Distributional Preferences On (Experimental) Markets For Expert Services
Dec 2009
Credence goods markets suffer from inefficiencies arising from informational asymmetries between expert sellers and customers. While standard theory predicts that inefficiencies disappear if...
Provided by Institute for the Study of Labor
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White Papers
Investigating The Determinants Of Banking Coexceeddances In Europe In The Summer Of 2008
Oct 2009
The authors examine the nature, extent and possible causes of bank contagion in a high frequency setting. Looking at six major European banks in the summer and autumn of 2008, they model the lower...
Provided by Trinity College Dublin
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White Papers
Matching Non-Synchronous Observations In Derivative Markets: Choosing Windows And Efficient Estimators
Nov 2007
Equilibrium and arbitrage based option pricing models are based on the assumption that the derivative and its underlying asset are simultaneously observable. However, empirical testing with...
Provided by Louisiana State University
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White Papers
Guilt From Promise-breaking And Trust In Markets For Expert Services: Theory And Experiment
Mar 2010
The authors examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise to a consumer first, whereupon the consumer can express his/her...
Provided by Institute for the Study of Labor
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White Papers
European Stock Market Integration: Fact Or Fiction?
Dec 2007
The objective of this paper is to determine the dynamics and contemporaneous interactions of Euro zone stock markets at the country and economic sector level. Overall test results have revealed...
Provided by American University of Sharjah
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White Papers
Market Reactions To Intangible Information: Underreaction, Overreaction, And Firm Characteristics
Nov 2007
In this paper, the author examines investors' reaction to intangible stock returns that are orthogonal to accounting measures. The author shows that over the 1-year horizon typically associated...
Provided by University of Washington
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White Papers
Compensation And Organization: Internal Vs. External Market Monitoring
Dec 2007
The author examined the efficiency of managerial incentive contracts under alternative market monitoring via stock-based compensation. The author focuses on multi-divisional organizations in which...
Provided by University of Central Florida
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White Papers
Testing For Bubbles In Housing Markets: A Panel Data Approach
Oct 2007
The authors employ recently developed cross-sectionally robust panel data tests for unit roots and cointegration to find whether house prices reflect house-related earnings. They use U.S. data for...
Provided by Charles University
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White Papers
Viewer Sampling And Quality Signaling In A Television Market
Sep 2008
This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). The author considers two consecutive programs located along a unit line. Potential viewers...
Provided by Charles University
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White Papers
Best Execution And Competition Between Markets: The Curious Case Of Japan
Dec 2007
More than 600 stocks are cross-listed on the Tokyo Stock Exchange and the Osaka Stock Exchange and more than 100 of these are regularly traded on both markets. Best execution policies in the U.S....
Provided by University of South Florida
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White Papers
Are Order-Driven Markets Informationally Richer? Evidence From The Paris Bourse
Dec 2007
The author examines the information content of a limit order book in a purely order-driven market. Using intra-day order book and trade data from the Paris Bourse, the author finds that order...
Provided by University of Oklahoma
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White Papers
A Study Of Local Bias And Its Determinants
Dec 2007
Using a large and unique set of Swedish data at the individual investor level the authors study local bias among investors. In relation to existing research they expect that Swedish investors are...
Provided by University of Gothenburg
-
White Papers
Asset Pricing With Heterogeneous Consumers: When The Data Has Yet To Meet A Theory It Likes
May 2008
The authors present empirical evidence that uninsurable idiosyncratic consumption risk cannot explain the magnitude of the equity premium. Using Consumer Expenditure Survey data set on household...
Provided by Penn State University
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White Papers
Housing Markets In Central And Eastern Europe: Is There A Bubble In The Czech Republic?
Sep 2009
Real estate prices more than doubled in many countries of Central and Eastern Europe from 2003 to 2008. In this paper, the author provides the first assessment of whether housing prices in this...
Provided by Charles University
-
White Papers
Size And Value Effects In The Visegrad Countries
Sep 2009
The paper has two main objectives. The first is to test for the presence of the size and book-to-market value effects in the Visegrad countries. Such effects have been found in the United States...
Provided by Charles University
-
White Papers
Market Distortions And Local Indeterminacy: A General Approach
Mar 2011
The authors provide a methodology to study the role of market distortions on the emergence of indeterminacy and bifurcations. Most of the specific market imperfections considered in the related...
Provided by Institute for the Study of Labor
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White Papers
The Effect Of Product Market Competition On Job Instability
Apr 2011
This paper assesses the impact of product market competition on job instability as proxied by the use of fixed-term labor contracts. Using both worker data from the Spanish Labor Force Survey and...
Provided by Institute for the Study of Labor
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White Papers
Market Failure And Land Concentration
Aug 2009
Utilizing a 2002 household-level World Bank Survey for rural Turkey, this paper explores the link between concentration of land ownership and rural factor markets. The authors construct a unique...
Provided by Levy Economics Institute
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White Papers
On Input Market Frictions And Estimation Of Factors Demand
Jul 2011
In this paper, the authors explore the impact of imperfectly competitive input markets on production function estimation. First order profit maximizing conditions are altered when frictions in...
Provided by Institute for the Study of Labor
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White Papers
The Use Of Violence In Illegal Markets: Evidence From Mahogany Trade In The Brazilian Amazon
Aug 2011
Agents operating in illegal markets cannot resort to the justice system to guarantee property rights, to enforce contracts, or to seek protection from competitors' improper behaviors. In these...
Provided by Institute for the Study of Labor
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White Papers
Customer Capital
Jul 2011
Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this...
Provided by National Bureau of Economic Research
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White Papers
The Relative Importance Of Global Agricultural Subsidies And Market Access
Jul 2006
The claim by global trade modelers that the potential contribution to global economic welfare of removing agricultural subsidies is less than one-tenth of that from removing agricultural tariffs...
Provided by American Agricultural Economics Association
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White Papers
Direct Marketing Of Fresh Produce: Understanding Consumer Interest In Product And Process-based Attributes
Jul 2006
Direct marketing to consumers by small and medium-sized producers is on the rise and becoming an important source of revenue for farms with more limited economies of scale. Evidence of direct...
Provided by American Agricultural Economics Association
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White Papers
Information Percolation In Segmented Markets
Aug 2011
The authors calculate equilibria of dynamic double-auction markets in which agents are distinguished by their preferences and information. Over time, agents are privately informed by bids and...
Provided by National Bureau of Economic Research
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White Papers
Estimating The Gains From Trade In The Market For Innovation: Evidence From The Transfer Of Patents
Aug 2011
The "Market for innovation" - the sale and licensing of patents - is an often discussed source of incentives to invest in R&D. This paper presents and estimates a model of the transfer and renewal...
Provided by National Bureau of Economic Research
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White Papers
Propose With A Rose? Signaling In Internet Dating Markets
Aug 2011
The large literature on costly signaling and the somewhat scant literature on preference signaling had varying success in showing the effectiveness of signals. The authors use a field experiment...
Provided by National Bureau of Economic Research
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White Papers
Milk Marketing Order Winners And Losers
Jul 2006
Do milk marketing orders affect various demographic groups differently? To answer this question, the authors use supermarket scanner data to estimate an incomplete demand system for dairy...
Provided by American Agricultural Economics Association
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White Papers
Integrating The Structural Auction Approach And Traditional Measures Of Market Power
Jul 2006
This paper asks the question, what is the relationship between traditional models of market power and structural auction models? An encompassing model is derived that considers both price...
Provided by American Agricultural Economics Association
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White Papers
How Distorting Are Direct Payments?
Jul 2006
Theory implies that decoupled payments should not distort market outcomes. If non-distortionary, a government could use them in domestic policies without affecting either domestic or international...
Provided by American Agricultural Economics Association
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White Papers
The Benefits And Pitfalls Of Webinars
Jul 2007
There are many compelling reasons to launch a webinar program, but there are expenses and time investments that are not immediately obvious. To minimize surprises and achieve expected results,...
Provided by Ridge Business Development
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Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
-
White Papers
The Most Effective Marketing Strategies Revealed
May 2009
Marketing strategies are important elements in the business development. Any business entrepreneur-big or small should not undervalue the task of selling the business because it serves as a...
Provided by Article Slide
-
White Papers
Marketing Strategies You Can Use
Jun 2009
If you are an owner of a marketing company, you should definitely have some marketing strategies ready. The customers that give you marketing projects should be satisfied with your strategies....
Provided by Article Slide
-
White Papers
The Secrets Behind Engaging, Empowering White Papers
Jul 2009
White papers are long. They're in-depth. They take time to write. And marketing tradition says they're one of the most powerful tools you can employ for lead generation, thought leadership, and...
Provided by Wayfarer Writing
-
White Papers
Market Driving Organizations
Jan 2009
This paper approaches the scientific micromarketing opportunity through initially posing the following questions provided in this paper that in all likelihood would present themselves to the...
Provided by Sentrana
-
White Papers
Is Your Company A Customer Survey Score Whore?
Jan 2009
Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to...
Provided by MarketingProfs
-
White Papers
Mobile Marketing - A Global Industry Survey
Feb 2009
The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine...
Provided by Netsize
-
White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
Jul 2009
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
-
White Papers
How To Turn Your Expertise Into Magnetic Marketing Material
Jul 2009
You have something your customers desperately want... And it's not yet another brochure. Nor is it an interrupting ad or irritating promotion. It's your expertise. The insights, wisdom and plain,...
Provided by Jonathan Kranz
-
White Papers
How To Make More Sales With Less Effort
Jan 2009
Probably the most valuable skill to learn for reducing your sales effort is to learn how to market yourself effectively so that you barely have to sell at all. Personal Marketing is the fastest...
Provided by Evan Carmichael
-
White Papers
Promotional Incentives Increase Sales And Drive Traffic
Jan 2009
Promotional incentives represent a powerful motivation tool. If used properly, they can increase brand awareness within a target market, drive traffic to a company's website, and create a lift in...
Provided by Takanomi
-
White Papers
10 Easy And Creative Tips To Fire-Up Your Sales
Jan 2009
This paper provides some easy steps anyone can take to increase their internet marketing, affiliate and clickbank profits. Create multiple streams of income with your web site. You could sell your...
Provided by contentdig.com
-
White Papers
A Marketing Idea Guaranteed To Increase Your Sales!
Jan 2009
Would you like a marketing idea guaranteed to increase your sales? Would you like to stop people from shopping your product or service and losing business to your competition? Would you like to...
Provided by contentdig.com
-
White Papers
10 Effective Marketing Tips To Explode Your Sales
Jan 2009
Marketing is a critical requirement for the survival and growth of your internet marketing business. In internet marketing, there is a lot more to marketing than just advertising and making sales....
Provided by contentdig.com
-
White Papers
Affiliate Sales Increase Through Product Recommendations
Jan 2009
Product recommendation is one of the time tested and very successful way to increase your affiliate earnings. This is a method that improves over time. As your customers learn to trust your...
Provided by contentdig.com
-
White Papers
How Content Can Really Increase Your Sales
Jan 2009
Search engines don't buy products and services. People do. To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if...
Provided by Streetdirectory
-
White Papers
Create Testimonials That Sell Your Products Fast
Jan 2009
There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market. The power of testimonials can never be...
Provided by Streetdirectory
-
White Papers
2009 Study: Consumer Attitudes About Behavioral Targeting
Mar 2009
Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer...
Provided by TRUSTe
-
White Papers
How Outbound Telemarketing Works To Increase Business
Jan 2009
The major technique which is put to use in sales being promoted by telephone, is that of telemarketing. It is a proven technique used to drive sales of a product or a service. Direct calling,...
Provided by Farticle.net
-
White Papers
The Key To Profitable Telemarketing
Jan 2009
Telemarketing is one of the misunderstood and misused forms of marketing, which is in part, why we have a national "Do not call list." If you use it correctly, telemarketing can produce tremendous...
Provided by JLM & Associates
-
White Papers
Telemarketing - Cost Effective Or Just Plain Costly?
Jan 2009
Successful telemarketing requires good communications between the telemarketing company and the client through both the good times and the bad. It also requires a new vibrant way of approaching...
Provided by Bytestart
-
White Papers
Give Your Business A Boost With Outbound Telemarketing Services
Jan 2009
A call centre is a place where telemarketing calls are both received and made. Call centres usually employ a large number of employees who wear headsets and make automated calls that are dialed by...
Provided by contentdig.com
-
White Papers
Disadvantages Of Cold Calling
Jan 2009
There are good ways and there are bad ways to market a product or service. One of the marketing ways that always gets flak is the technique called cold calling. Also called blind calling, cold...
Provided by contentdig.com
-
White Papers
Informed Consent Is The Key To Protecting Consumer Good Will
Jun 2009
Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site...
Provided by TRUSTe
-
White Papers
Local Food Growth: Marketing Strategies For Local Sales And Growth Of Your Food Product And Restaurant
Jan 2009
This paper provides local sampling and marketing techniques to impact sales and growth of your food enterprise and products in your local market. You'll need to try a variety of ways to sample and...
Provided by Google
-
White Papers
Finding Your Forgotten Audiences
Oct 2009
When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer"...
Provided by American Express
-
White Papers
5 Reasons The NFL Is Dominating The Sports Industry
Sep 2009
What is it about the NFL that commands such attention, even from those who don't typically watch sports? Why does the NFL deserve to be mentioned in the context of successful brand marketing, and...
Provided by American Express
-
White Papers
Roadmap To A Successful Blog Launch
Jul 2009
Starting a blog is not for everyone. There are lots of reasons not to blog, including not having the time to keep a blog up to date and not having something to say. Also, blogging is becoming an...
Provided by American Express
-
White Papers
Meet The 4 Cs Of Marketing
Jul 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
-
White Papers
6 Marketing Moves That Work Like Magic
Jul 2009
Don't create the product. Instead, build the position behind the product in the prospect's mind. Don't make people work too hard to understand your message. First of all, they're busy. Secondly,...
Provided by American Express
-
White Papers
Make Video An Important Part Of Your Content Creation Strategy
Jul 2009
Video is hot, video is cool, and nowadays video is pretty darn easy. So easy, in fact, that it's become a bit of an expectation that businesses use video to explain concepts, introduce the team,...
Provided by American Express
-
White Papers
Marketing Tips For Restaurateurs
May 2009
When restaurant operators are faced with a downturn in the business cycle, they can throw up their hands and complain about forces beyond their control, or they can make a conscious decision to do...
Provided by American Express
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White Papers
Free Has New Meaning In Marketing
Apr 2009
Free as a marketing strategy has been around for some time. "It's no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot...
Provided by American Express
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White Papers
Turn Friends Into Customers And Customers Into Friends
Apr 2009
In business, the common goal is to make money, so it is tempting to focus on that. But the best generalization about making money in the long run is that it comes from building great relationships...
Provided by American Express
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White Papers
How Fuzzy Bunny Slippers Can Grow Your Business
May 2008
Learning how to market your business and close sales can be the toughest part of running a business. Most of us start a business because we happen to be good at "Something." We started a business...
Provided by American Express
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White Papers
Avoid Trying To Time Your Marketing
Nov 2008
Avoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before? We all would like to be able to do it, but we know that it's not possible to do. Even the seasoned investor...
Provided by American Express
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White Papers
Lean Your Marketing
Dec 2008
Today's companies are innovative and focus on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to...
Provided by American Express
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White Papers
5 Marketing Myths Worth Testing
Apr 2009
The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong...
Provided by American Express
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White Papers
The Changing World Of Marketing
Jun 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
