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b2b marketing
(98 results)-
Whitepapers
IDC White Paper: Business Value of Managed Services
Aug 2012
Many organizations invested years ago to automate how they interact and integrate with business network partners. Regardless, they are finding a need to reassess B2B integration to improve their...
Provided by IBM
-
White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
Dec 2007
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
-
White Papers
How To Get Information For Next To Nothing
Jul 2009
There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide...
Provided by B2B International
-
White Papers
Marketing Strategies In A Recession
Aug 2009
This white paper takes the form of a synopsis to a Marketing Strategy Survey which was conducted in February 2009, a time when companies around the world were assumed to be feeling the effects of...
Provided by B2B International
-
White Papers
How Effective Is Social Media For B2B Lead Generation?
Jan 2010
LeadForce1 is a highly proactive, cloud based, B2B Marketing Automation 2.0 platform that helps identify & create a sales opportunity by measuring visitor intent. It provides unmatched actionable...
Provided by LeadForce1
-
White Papers
16 Wicked Easy Word-Of-Mouth Marketing Tactics
Sep 2009
Word of Mouth Marketing: How Smart Companies Get People Talking. The revised edition has plenty of new stuff in it: New case studies, new worksheets, and new chapters about B2B word of mouth and...
Provided by American Express
-
White Papers
A Web Site For Your Small Business - How To Make It Work?
Oct 2009
Many small business owners are still confused about how to establish their presence on the Web-particularly what kind of a website they need and what to expect from it. Some think it's enough just...
Provided by SooperArticles
-
White Papers
Enabling Business To Business Commerce (B2B)
Aug 2010
The objective of e-commerce is to eliminate the manual trading processes by allowing internal applications of different Enterprises to directly exchange information. In traditional commerce, both...
Provided by enrich IT
-
White Papers
Kellogg Marketing Scholar Shows How 'Value Merchants' Gain Edge
Aug 2007
Most general managers, marketing managers and sales managers would jump at the chance to know a proven method for winning more B2B business and increasing profits. "Customer managers, particularly...
Provided by Northwestern University (Kellogg)
-
White Papers
International B2B Research
Jan 2009
In an increasingly global market and with research budgets having to cover more and more countries it can be difficult to find cost effective solutions to researching new and/or niche B2B markets...
Provided by Business Advantage Group
-
White Papers
The Benefits Of B2B Market Research
Sep 2009
B2B market research (MR) is unlikely to get the pulse racing - 'The systematic gathering, recording and analysis of data on issues relating to the marketing of goods and services' (American...
Provided by Business Advantage Group
-
White Papers
B2B Marketing Goes Social: A White Horse Survey Report
May 2010
The survey revealed a B2B landscape in which social media plays a significant and ever-growing role in the marketing arsenal, but one which is in no danger of supplanting traditional tactics. As...
Provided by WHITE HORSE
-
White Papers
B2B Content Marketing: Positioning Your Thought Leadership
Sep 2008
With the rise of the Internet has come an entirely new way of reaching business clients. Today's corporate clients are experienced researchers who utilize the Internet in an effort to become as...
Provided by VAZT
-
White Papers
Account-Based Marketing: Building Relationships With Key Accounts
May 2009
B2B sales can be extremely complex as most solution providers have large portfolios with hundreds of marketing messages and value statements. This can lead to confusion at the point of sale. Often...
Provided by VAZT
-
White Papers
B2B Social Media: The Rules Of Engagement
Dec 2009
In business-to-business marketing, social media - Twitter, Facebook, blogs, wikis and more - are here to stay, and have vast potential for reaching audiences. But what can social media offer that...
Provided by Godfrey
-
White Papers
Cost Effective Internet Marketing For Business-To-Business Companies
Aug 2007
Business-to-business marketers tend to let their business-to-consumer cohorts take the lead with leading edge marketing channels and tools. The B2C marketers have always enjoyed big budgets and...
Provided by Ridge Business Development
-
White Papers
B2B Content Marketing: 2010 Benchmarks, Budgets And Trends
Sep 2010
B2B Content Marketing: 2010 Benchmarks, Budgets and Trends represent the largest, most comprehensive survey about content marketing in the business-to-business (B2B) space to date. The authors...
Provided by Content Marketing Institute
-
White Papers
Marketing And Sales: How To Align Teams And Accelerate Time To Revenue
Feb 2010
In today's economic crisis, business-to-business (B2B) company survival depends more than ever on the ability to generate qualified sales leads and effectively turn those leads into purchase...
Provided by Aprimo
-
White Papers
3 Reasons Why Most B2B Branding Fails And Scares Prospects Away
Mar 2009
In the B2B market, CEOs and marketing managers struggle with the answer to this question which helps them allocate budgets, create company messaging and develop tactical programs to generate...
Provided by Value Forward Network
-
White Papers
How Can B2B Marketing Help Your Business?
Jan 2010
The purpose of B2B marketing is to give exposure to manufactures, wholesalers and exporters by putting their products right in front of their most targeted audience in the global market. What does...
Provided by TradeKey.com
-
White Papers
B-To-B Direct Mail: Don't Get Lost In The Details
Jan 2010
When choosing a list for B-to-B direct marketing, focus on the important things - such as results - instead of worrying about less important details such as the percentage of undeliverable on the...
Provided by SalesVantage.com
-
White Papers
Change Your Mind About B-To-B Direct Marketing To Change Results
Apr 2009
Direct marketing has always played a role in business-to-business marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and...
Provided by Godfrey
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
White Papers
Building Capabilities For B2B Marketing Leadership Insights From Building Product Manufacturers
Mar 2010
The nature of business-to-business (B2B) marketing is changing. What was once primarily a tactical function supporting the sales force is transforming into a strategic partner. Even as B2B...
Provided by Booz & Company
-
White Papers
E-Business In Slovenian SMEs
Sep 2008
Small and the medium-sized enterprises (SMEs) are socially and economically very important since they represent 99% of all enterprises in the EU and 96.2% of all enterprises in Slovenia. In the...
Provided by International Association of Computer Investigative Specialists
-
White Papers
How Social Are Social CRM Vendors?
Jan 2010
llen Bonde, managing director of Evoke CRM Partners, says he believes B2B has often been left out of the conversation when it comes to social. There so many of the visible examples from B2C, Bonde...
Provided by CRM Media
-
White Papers
Understanding Your Total Cost Of Ownership For Managing B2B Operations
Jan 2009
Industry experts agree that Business-to-Business (B2B) programs are a key area where cost savings and competitive differentiation can be gained. The benefits of developing B2B programs - whether...
Provided by GXS
-
White Papers
Boosting B2B Marketing Results With Online Video
Mar 2009
Online video has transformed the communications landscape for business marketers. No inbound or outbound marketing effort can be considered complete without incorporating online video to drive...
Provided by Brightcove
-
White Papers
Online Marketing B2B
Jan 2008
The principal of these is that SHERE is a B2B marketing consultancy. This is the key. Online marketing is no different to any other element of the marketing mix - understanding the target...
Provided by SHERE MARKETING
-
White Papers
E-Mail Marketing Business To Business
Oct 2009
E-mail is consistently rated as the most popular and most used application on the Internet. It is the preferred primary means of business communication. This paper seeks to identify factors that...
Provided by SHERE MARKETING
-
White Papers
5 Social Media Marketing Best Practices For B2B
Apr 2010
Marketers have made great leaps forward in the tools they employ to reach current and potential customers. This growth in spending represents the largest increase This year-over-year projected...
Provided by Toolbox.com
-
White Papers
Leveraging The Power Of Social Media Networks For B2B Technology Marketing
Sep 2009
Social media functions websites allow visitors to interact with site elements and with other visitors in a variety of different ways. Some of the primary categories of social media networks...
Provided by Ridge Marketing Agencies
-
White Papers
The Private Label Supply Chain: Improving Performance Through B2B Outsourcing
Apr 2010
Companies sell goods directly to consumers. Retailers that are vertically integrated use their own factories to produce some of their own private label products. Manufacturers have traditionally...
Provided by GXS
-
White Papers
B2B Marketing Automation Is More Than Lead Management: From Concept To Campaign To Cash
Oct 2010
In short, B2B marketing now has a cycle and a rhythm. It involves planning and budgeting, campaign definition, content and message creation, and then execution to drive leads and revenue. Today's...
Provided by Aprimo
-
White Papers
8 Quick Steps To Double B2B Conversions
Feb 2009
The great divide for business to consumer (B2C) and business to business (B2B) marketers is the definition of conversion. In the B2C world, conversion starts and ends in the same place the...
Provided by Pardot
-
White Papers
Transpromo Takes Off For B2B Communications
Jul 2010
Few businesses choose to communicate by mail alone, recognizing that today's client or customer appreciates the convenience of choice. However, there has been no mass replacement of mailed...
Provided by Pitney Bowes
-
White Papers
Redefining The Relationship Between Marketing And Sales: The Frontier Of B2B Marketing And Sales Effectiveness
Dec 2007
The days when marketing and sales departments could drive revenue growth simply by cultivating social relationships, and promoting product features and price, are rapidly going the way of carbon...
Provided by ZS Associates
-
White Papers
A Guide To Email Deliverability For B2C Email Marketers
Mar 2009
Getting your email campaigns past spam filters has been a key concern for email marketers for some time. If your email campaign gets classified as spam the response rate will be a fraction of the...
Provided by Emailcenter UK
-
White Papers
Social Media For B2B: It's Not As Different As You Think
Sep 2010
There's a lot of talk about B2B vs. B2C in the social space. By and large the chatter revolves around what B2B companies can learn from their B2C counterparts, and much of the content out there on...
Provided by Radian6
-
White Papers
B2B e-Commerce: Why It Business Should Incorporate e-Commerce
May 2008
E-commerce is a broad term covering the buying and selling of goods electronically. E-commerce is an extremely fast growing and successful e-market that is being taken advantage of by businesses,...
Provided by California State University
-
Whitepapers
IDC White Paper: Business Value of Managed Services
Aug 2012
Many organizations invested years ago to automate how they interact and integrate with business network partners. Regardless, they are finding a need to reassess B2B integration to improve their...
Provided by IBM
-
Whitepapers
Customer Self Serve in B2B Order To Cash
Jul 2012
Conditioned by the convenience of social networking, online shopping, and instant access to information of every conceivable kind, the "wired" generation expects the business world to keep up, in...
Provided by Genpact
-
White Papers
B2B Marketers Must Better Prepare For Marketing Automation
Dec 2011
Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role,...
Provided by Aprimo
-
White Papers
B2B Needs Social Media, Too
Jul 2011
The customer relationship is the core of B2B success, extending beyond the sales team to customer service, product development and of course, marketing. Without strong connections to customers and...
Provided by BrandSprout
-
White Papers
Relationship Or Innovation Orientation In B2B Markets: Empirical Results From An Emerging Market
Sep 2009
Market orientation and innovation orientation, including their relationship with firm performance, are well-debated in prevailing marketing literature. Interestingly, relationship orientation, as...
Provided by University of Cape Town
-
White Papers
Ethical Business-To-Business Exchange: A Revised Perspective
Aug 2010
There is increasing interest in ethical questions in marketing. Most contributions to the marketing ethics literature refer to business-to-consumer situations and take an actor-focused...
Provided by IMP Group
-
White Papers
The Structure And Evolution Of Business-To-Business Marketing: A Citation And Co-Citation Analysis
Apr 2010
The field of Business-To-Business (B2B) Marketing has grown considerably in the last four decades. However the knowledge about its structure and evolution is limited to a small number of studies;...
Provided by University of Muenster
-
White Papers
The Relationship Between Marketing And Purchasing In Business-To-Business Markets
Aug 2010
The paper focuses on the relevance of the relationship between marketing and purchasing in companies acting in business-to-business markets. The paper develops an analysis of the business...
Provided by Università degli studi di Urbino "Carlo Bo"
-
White Papers
Understanding Co-Branding Opportunities In B2B Context: Empirical Evidence From Russian Companies
Aug 2010
Co-branding is a widely known phenomenon, studied in research literature and substantially applied in business practice. However, exploration of this branding strategy in business-to-business is...
Provided by Saint Petersburg state university
-
White Papers
Consortial Benchmarking: A Method Of Academic-Practitioner Collaborative Research And Its Application In A B2B Environment
Aug 2010
The purpose of this paper is to develop a new method for academic-practitioner collaboration, addressing the literature on collaborative research. The research method involves model elaboration...
Provided by University of Twente
-
White Papers
Conflicts In User Perceptions Of Value Of Websites In The Shipping Industry
Aug 2010
The aim of the paper is to define and describe conflicts in value perceptions of websites for users in business-to-business relationships in the context of shipping industry. The paper draws upon...
Provided by Hanken School of Economics
-
White Papers
Adhering To The Business Model: Differences In Sales Processes Between B2B Service And Non-Service Firms
Aug 2010
Exploratory research on the impact of systematic selling processes on profitable growth in Business-To-Business (B2B) companies. The research compares companies focusing on service offerings to...
Provided by Helsinki School of Economics
-
White Papers
Towards An Integrative Framework Of B2B Branding - A Bibliometric Study And Conceptual Analysis
Aug 2010
The purpose of this paper is to identify the most influential publications addressing B2B branding, and based on their contributions, tentatively propose a framework of Business-To-Business (B2B)...
Provided by Lappeenranta University of Technology
-
White Papers
Seeking Resources For B-To-B Service Development Within Networks
Aug 2010
This paper examines companies' resource acquisition for the purpose of new service development. The paper identifies the resources that companies need for B-to-B service development, presents...
Provided by Turku School of Economics
-
White Papers
Co-Branding As A Part Of B2B Relationships System
Aug 2010
Co-branding is a widely known phenomenon, studied in research literature and substantially applied in business practice. The aspect of the effects of co-branding on B2B relationships (effects of...
Provided by Saint Petersburg state university
-
White Papers
A Literature Review And Future Agenda For B2B Branding: Challenges Of Branding In A B2B Context
Aug 2010
Purpose of the paper and literature addressed: The existing body of research knowledge on brand management has been predominantly derived from business to consumer markets, particularly fast...
Provided by University of Birmingham
-
White Papers
The Changing Nature Of The "Atmosphere‟ In B2B Relationships
Jun 2010
Much of the change in the nature of the 'Atmosphere' which occurs as organizations interact within networks is determined by the relationships which develop between the organizations' boundary...
Provided by University of Oxford
-
White Papers
Assessing The Readiness For Implementing E-Crm In B2B Markets Using AHP Method
Sep 2009
The potential risk factors in CRM implementation can cause serious failures either in project phase or in go live phase. To eliminate, prevent or control these risk factors, they have to be...
Provided by Lulea University of Technology
-
White Papers
Using A Third Party In Business-To-Business (B2B) Communication: Towards A Terminology Framework
Aug 2008
The emphasis of this paper lies in the discussion of communications messages in which a third party is used to enhance the effect of messages transmitted by the business marketer to their target...
Provided by University of Birmingham
-
White Papers
Some Common Issues On Business To Business Marketing Organization Confronted To Empirical Evidence
Aug 2008
This communication can be considered as a follow-up of two previous IMP communications. During the 2006 IMP Conference the status of the organizational aspect of the marketing function in the...
Provided by University of Lausanne
-
White Papers
Interfirm Adaptation In A Triadic Business Relationship Setting
Jul 2008
This paper is focusing on interfirm adaptation in the context of triadic Business-To-Business (B2B) service relationships. The purpose of the paper is two folded: First, to explore which forms...
Provided by Hanken School of Economics
-
White Papers
Restrictions Of The Loyalty Of Business Customers - Customer And Sales Representatives Perspectives
Aug 2008
Since the 70s, some marketing scholars suggested establishing other principles and other language of explanation in the context of industrial marketing reality (Håkansson and Östberg 1975). In the...
Provided by University of Economics Katowice
-
White Papers
From The Seller's Offering To The Customer's Needing In A Business-To-Business Setting
Aug 2008
Views on industrial service have conceptually progressed from the output of the provider's production process to the result of an interaction process in which the customer also is involved. An...
Provided by Karlstad University
-
Webcasts
Partner B2B Inbound Targets Larger Companies With HubSpot
Jul 2010
The presenter, CEO of B2B Inbound located in the San Francisco Bay Area, shares how becoming a HubSpot partner has enabled him to stay on track with latest marketing innovations and expand his...
Provided by HubSpot
-
Webcasts
Inflexion-Point Acquires 50% Of New Customers Using Inbound Marketing
May 2011
Inflexion-Point Strategy Partners is a B2B sales and marketing performance improvement company based in the UK. The presenters recently caught up with Managing Director Bob Apollo to learn more...
Provided by HubSpot
-
Case Studies
Desigual Sets Up B2B Channel For Multibrand Stores And Sales Representatives
Mar 2011
Having been in business for only 26 years, Desigual is currently one of the fashion industry's leaders. This multinational firm, headquartered in Barcelona, has over 200 brand stores plus also...
Provided by Capgemini
-
White Papers
B2B Email Marketing Rules
Jun 2010
Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as...
Provided by iContact
-
White Papers
Actionable B2B Analytics
Feb 2011
It's probably most important to keep your eye on the outcomes you're expecting from your site, whether it's orders, sales leads, downloads, or something entirely different. Establishing goals for...
Provided by Godfrey
-
White Papers
Infographics And Your B2B Brand
Feb 2011
Infographics have been quite popular for building link equity in the consumer marketing space over the past few years and you may be wondering how to make them work for the B2B brand. Recently the...
Provided by Godfrey
-
White Papers
The B-To-B Brand Marketer's Dilemma
Mar 2009
The importance of branding is understood by serious business-to-business marketers. But when it comes to measuring brand equity, a gap often exists between brand assessment research and its...
Provided by Godfrey
-
White Papers
Best Practices For B2B International Search Engine Optimization
Sep 2010
Search Engine Optimization (SEO) continues to be a key component of B2B marketing campaigns. Marketers, in general, are becoming more sophisticated at implementing SEO techniques and best...
Provided by Godfrey
-
White Papers
BING's Application To B2B
Nov 2009
This paper provides information for business-to-business marketers who want to know how they should consider Bing in their search engine optimization (SEO) strategies. It is based on the white...
Provided by Godfrey
-
White Papers
What Makes Search So Strategic For B-To-B?
Apr 2010
Serious business-to-business marketers are taking notice of their companies' search engine performance. And for good reason: several recent studies have shown that a large majority of B-to-B...
Provided by Godfrey
-
White Papers
Do You Know Where Your B-To-B Audience Is?
Apr 2009
There's no better way to describe the changing business-to-business marketing communications landscape than to consider what that landscape actually is. It's your audience - the people who make...
Provided by Godfrey
-
White Papers
Differentiation: Why It's So Hard To Do It Well
Apr 2009
Differentiation is a business decision made at the highest levels about the company's positioning and values - how the company adds value to a customer relationship. There are many ways a company...
Provided by Godfrey
-
White Papers
Three Ways To Make B-To-B Direct Marketing Work
Apr 2009
Many business-to-business marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their E-mail marketing campaign. If that's...
Provided by Godfrey
-
White Papers
Why It Pays To Be Direct With B2B Email
Dec 2010
In too many business-to-business (B2B) marketing communications programs, email gets little respect. Email is taken for granted because it is used for mundane communications inside the...
Provided by Godfrey
-
White Papers
What You Need To Know About Convergent PR
Apr 2009
Never before has the public relations world been so complex? and so challenging. Savvy business-to-business marketers need to understand how Convergent PR can complement their integrated marketing...
Provided by Godfrey
-
White Papers
Proliferation Of B-To-B Options Requires Strategic Media Planning
Apr 2009
It's not just the number of new choices that raise the bar for the planning of B-to-B marketing media. It is the subtleties of use and approach that transform tactical media buying into Strategic...
Provided by Godfrey
-
White Papers
Differentiation: Living Your Differentiation In A Web-Centric World
Apr 2009
One of the most important questions a company can ask itself is what is the differentiation? The reason is simple: it's how you define yourself in the minds of your customers and beat the...
Provided by Godfrey
-
White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
Dec 2007
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
-
White Papers
How To Get Information For Next To Nothing
Jul 2009
There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide...
Provided by B2B International
-
White Papers
Marketing Strategies In A Recession
Aug 2009
This white paper takes the form of a synopsis to a Marketing Strategy Survey which was conducted in February 2009, a time when companies around the world were assumed to be feeling the effects of...
Provided by B2B International
-
White Papers
How Effective Is Social Media For B2B Lead Generation?
Jan 2010
LeadForce1 is a highly proactive, cloud based, B2B Marketing Automation 2.0 platform that helps identify & create a sales opportunity by measuring visitor intent. It provides unmatched actionable...
Provided by LeadForce1
-
White Papers
16 Wicked Easy Word-Of-Mouth Marketing Tactics
Sep 2009
Word of Mouth Marketing: How Smart Companies Get People Talking. The revised edition has plenty of new stuff in it: New case studies, new worksheets, and new chapters about B2B word of mouth and...
Provided by American Express
-
White Papers
A Web Site For Your Small Business - How To Make It Work?
Oct 2009
Many small business owners are still confused about how to establish their presence on the Web-particularly what kind of a website they need and what to expect from it. Some think it's enough just...
Provided by SooperArticles
-
White Papers
Enabling Business To Business Commerce (B2B)
Aug 2010
The objective of e-commerce is to eliminate the manual trading processes by allowing internal applications of different Enterprises to directly exchange information. In traditional commerce, both...
Provided by enrich IT
-
White Papers
Kellogg Marketing Scholar Shows How 'Value Merchants' Gain Edge
Aug 2007
Most general managers, marketing managers and sales managers would jump at the chance to know a proven method for winning more B2B business and increasing profits. "Customer managers, particularly...
Provided by Northwestern University (Kellogg)
-
White Papers
International B2B Research
Jan 2009
In an increasingly global market and with research budgets having to cover more and more countries it can be difficult to find cost effective solutions to researching new and/or niche B2B markets...
Provided by Business Advantage Group
-
White Papers
The Benefits Of B2B Market Research
Sep 2009
B2B market research (MR) is unlikely to get the pulse racing - 'The systematic gathering, recording and analysis of data on issues relating to the marketing of goods and services' (American...
Provided by Business Advantage Group
-
White Papers
B2B Marketing Goes Social: A White Horse Survey Report
May 2010
The survey revealed a B2B landscape in which social media plays a significant and ever-growing role in the marketing arsenal, but one which is in no danger of supplanting traditional tactics. As...
Provided by WHITE HORSE
-
White Papers
B2B Content Marketing: Positioning Your Thought Leadership
Sep 2008
With the rise of the Internet has come an entirely new way of reaching business clients. Today's corporate clients are experienced researchers who utilize the Internet in an effort to become as...
Provided by VAZT
-
White Papers
Account-Based Marketing: Building Relationships With Key Accounts
May 2009
B2B sales can be extremely complex as most solution providers have large portfolios with hundreds of marketing messages and value statements. This can lead to confusion at the point of sale. Often...
Provided by VAZT
-
White Papers
B2B Social Media: The Rules Of Engagement
Dec 2009
In business-to-business marketing, social media - Twitter, Facebook, blogs, wikis and more - are here to stay, and have vast potential for reaching audiences. But what can social media offer that...
Provided by Godfrey
-
White Papers
Cost Effective Internet Marketing For Business-To-Business Companies
Aug 2007
Business-to-business marketers tend to let their business-to-consumer cohorts take the lead with leading edge marketing channels and tools. The B2C marketers have always enjoyed big budgets and...
Provided by Ridge Business Development
-
White Papers
B2B Content Marketing: 2010 Benchmarks, Budgets And Trends
Sep 2010
B2B Content Marketing: 2010 Benchmarks, Budgets and Trends represent the largest, most comprehensive survey about content marketing in the business-to-business (B2B) space to date. The authors...
Provided by Content Marketing Institute
-
White Papers
Marketing And Sales: How To Align Teams And Accelerate Time To Revenue
Feb 2010
In today's economic crisis, business-to-business (B2B) company survival depends more than ever on the ability to generate qualified sales leads and effectively turn those leads into purchase...
Provided by Aprimo
-
White Papers
3 Reasons Why Most B2B Branding Fails And Scares Prospects Away
Mar 2009
In the B2B market, CEOs and marketing managers struggle with the answer to this question which helps them allocate budgets, create company messaging and develop tactical programs to generate...
Provided by Value Forward Network
-
White Papers
How Can B2B Marketing Help Your Business?
Jan 2010
The purpose of B2B marketing is to give exposure to manufactures, wholesalers and exporters by putting their products right in front of their most targeted audience in the global market. What does...
Provided by TradeKey.com
-
White Papers
B-To-B Direct Mail: Don't Get Lost In The Details
Jan 2010
When choosing a list for B-to-B direct marketing, focus on the important things - such as results - instead of worrying about less important details such as the percentage of undeliverable on the...
Provided by SalesVantage.com
-
White Papers
Change Your Mind About B-To-B Direct Marketing To Change Results
Apr 2009
Direct marketing has always played a role in business-to-business marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and...
Provided by Godfrey
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
White Papers
Building Capabilities For B2B Marketing Leadership Insights From Building Product Manufacturers
Mar 2010
The nature of business-to-business (B2B) marketing is changing. What was once primarily a tactical function supporting the sales force is transforming into a strategic partner. Even as B2B...
Provided by Booz & Company
-
White Papers
E-Business In Slovenian SMEs
Sep 2008
Small and the medium-sized enterprises (SMEs) are socially and economically very important since they represent 99% of all enterprises in the EU and 96.2% of all enterprises in Slovenia. In the...
Provided by International Association of Computer Investigative Specialists
-
White Papers
How Social Are Social CRM Vendors?
Jan 2010
llen Bonde, managing director of Evoke CRM Partners, says he believes B2B has often been left out of the conversation when it comes to social. There so many of the visible examples from B2C, Bonde...
Provided by CRM Media
-
White Papers
Understanding Your Total Cost Of Ownership For Managing B2B Operations
Jan 2009
Industry experts agree that Business-to-Business (B2B) programs are a key area where cost savings and competitive differentiation can be gained. The benefits of developing B2B programs - whether...
Provided by GXS
-
White Papers
Boosting B2B Marketing Results With Online Video
Mar 2009
Online video has transformed the communications landscape for business marketers. No inbound or outbound marketing effort can be considered complete without incorporating online video to drive...
Provided by Brightcove
-
White Papers
Online Marketing B2B
Jan 2008
The principal of these is that SHERE is a B2B marketing consultancy. This is the key. Online marketing is no different to any other element of the marketing mix - understanding the target...
Provided by SHERE MARKETING
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White Papers
E-Mail Marketing Business To Business
Oct 2009
E-mail is consistently rated as the most popular and most used application on the Internet. It is the preferred primary means of business communication. This paper seeks to identify factors that...
Provided by SHERE MARKETING
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White Papers
5 Social Media Marketing Best Practices For B2B
Apr 2010
Marketers have made great leaps forward in the tools they employ to reach current and potential customers. This growth in spending represents the largest increase This year-over-year projected...
Provided by Toolbox.com
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White Papers
Leveraging The Power Of Social Media Networks For B2B Technology Marketing
Sep 2009
Social media functions websites allow visitors to interact with site elements and with other visitors in a variety of different ways. Some of the primary categories of social media networks...
Provided by Ridge Marketing Agencies
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White Papers
The Private Label Supply Chain: Improving Performance Through B2B Outsourcing
Apr 2010
Companies sell goods directly to consumers. Retailers that are vertically integrated use their own factories to produce some of their own private label products. Manufacturers have traditionally...
Provided by GXS
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White Papers
B2B Marketing Automation Is More Than Lead Management: From Concept To Campaign To Cash
Oct 2010
In short, B2B marketing now has a cycle and a rhythm. It involves planning and budgeting, campaign definition, content and message creation, and then execution to drive leads and revenue. Today's...
Provided by Aprimo
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White Papers
8 Quick Steps To Double B2B Conversions
Feb 2009
The great divide for business to consumer (B2C) and business to business (B2B) marketers is the definition of conversion. In the B2C world, conversion starts and ends in the same place the...
Provided by Pardot
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White Papers
Transpromo Takes Off For B2B Communications
Jul 2010
Few businesses choose to communicate by mail alone, recognizing that today's client or customer appreciates the convenience of choice. However, there has been no mass replacement of mailed...
Provided by Pitney Bowes
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White Papers
Redefining The Relationship Between Marketing And Sales: The Frontier Of B2B Marketing And Sales Effectiveness
Dec 2007
The days when marketing and sales departments could drive revenue growth simply by cultivating social relationships, and promoting product features and price, are rapidly going the way of carbon...
Provided by ZS Associates
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White Papers
A Guide To Email Deliverability For B2C Email Marketers
Mar 2009
Getting your email campaigns past spam filters has been a key concern for email marketers for some time. If your email campaign gets classified as spam the response rate will be a fraction of the...
Provided by Emailcenter UK
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White Papers
Social Media For B2B: It's Not As Different As You Think
Sep 2010
There's a lot of talk about B2B vs. B2C in the social space. By and large the chatter revolves around what B2B companies can learn from their B2C counterparts, and much of the content out there on...
Provided by Radian6
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White Papers
B2B e-Commerce: Why It Business Should Incorporate e-Commerce
May 2008
E-commerce is a broad term covering the buying and selling of goods electronically. E-commerce is an extremely fast growing and successful e-market that is being taken advantage of by businesses,...
Provided by California State University
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White Papers
Branding In Business-To-Business Markets
Jul 2009
A brand is so named following the distinctive ownership mark left by a scorching hot iron on the rump of cattle. It wasn't long before companies saw the opportunities for using similar kinds of...
Provided by B2B International
