- Subscribe to this page:
- RSS
- Email Alert
customer surveys
(411 results)-
White Papers
Is an Angry Customer A Loyal Customer?
Mar 2010
Can an angry customer become a loyal customer? Or in fact is an angry customer already a loyal customer? An angry customer is sometimes unavoidable. If they let people know they are upset, and if...
Provided by MJD Business Advice
-
White Papers
Appreciative Inquiry- How To Engage People Emotionally In Business Process Optimisation
Jun 2009
Traditional approaches to business process improvement often fail to achieve their goals or full potential benefits because they do not emotionally engage the people who participate in the...
Provided by iOctane
-
White Papers
Implications Of Behavioral Research For The Use And Regulation Of Consumer Credit Products
Mar 2010
This paper reviews the behavioral literature on inter-temporal choice and decision making under uncertainty and assesses the evidence on behavioral influences affecting consumers' credit...
Provided by Board of Governors of the Federal Reserve System
-
Webcasts
Rob Tarkoff, Senior Vice President Of Adobe Systems Inc.
Apr 2009
'People are always willing to pay for things they value,' keynote speaker Rob Tarkoff, told attendees at the Kellogg Technology Conference.
Provided by Northwestern University (Kellogg)
-
White Papers
Heterogeneous Car Buyers: A Stylized Fact
Feb 2009
Prices for light vehicles tend to fall over their model year, and retrace those declines when next year's models are introduced. Using a new dataset, the author documents that the characteristics...
Provided by Board of Governors of the Federal Reserve System
-
White Papers
Pick A Rule, Any Rule: The Evolution Of Choice
Aug 2010
Evolutionary biologists predict that traits and behaviors passed on through generations provide (or once provided) a population with a selective advantage over their competitors. Likewise, the...
Provided by Northwestern University (Kellogg)
-
White Papers
The Downside Of Deliberating: Why You May Not Want To Think It Over
Aug 2010
The authors argue that deliberation distracts consumers from the most relevant information at hand. They say that someone asked to scrutinize jellybean flavors might prefer chocolate one time and...
Provided by Northwestern University (Kellogg)
-
White Papers
The Art Of Persuasion
Sep 2009
What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events?...
Provided by Northwestern University (Kellogg)
-
Webcasts
When Not To Listen To Your Customer
Apr 2008
Do research, but don't let your customers tell you what do build. Too often, says Jeff Housenbold, Shutterfly's CEO, the customer doesn't know what they want, and rarely in market study will they...
Provided by Stanford University
-
Webcasts
Opportunities In China At The Age Of Innovation
Sep 2009
With no business model and a company that was barely solvent, Baidu CEO Robin Li quickly realized that his customer base didn't want to buy the best technology; only the cheapest. The entire...
Provided by Stanford University
-
Webcasts
Add Plumbing Now For Cash Flow Later
Feb 2009
What are the benefits of a Chief Revenue Officer? They force the start-up to think about revenue stream now, and in the future. Cooliris CEO Soujanya Bhumkar discusses how profit may not yet be...
Provided by Stanford University
-
White Papers
Rules Of Engagement
Jan 2009
Listening to your consumer isn't going to cut it anymore. These days, firms need to engage, interact and connect with their customers on a deeper, more meaningful level if they're going to survive...
Provided by Northwestern University (Kellogg)
-
White Papers
'Take The Risk, Take Time To Experiment'
Jan 2009
Kellogg continued its yearlong 100th anniversary celebration earlier this month in Miami, but participants were not mulling over the past. They were looking ahead to the future of innovation....
Provided by Northwestern University (Kellogg)
-
White Papers
Kellogg Centennial Conference To Explore How Customer Insights Drive Innovation
Dec 2008
Shortly after portable digital music players hit the market in 1998, Apple Computer Inc. made plans to launch its own MP3 device. But rather than emulate existing products, Apple asked its...
Provided by Northwestern University (Kellogg)
-
White Papers
Can Firms 'Do Well And Good'? It Depends, Says Kellogg Prof. Daniel Diermeier
Feb 2008
What is Taco Bell trying to sell me? Professor Daniel Diermeier asked a roomful of Kellogg School students during a Feb. 19 discussion on corporate social responsibility that began with a review...
Provided by Northwestern University (Kellogg)
-
White Papers
Marketers Looking To Break Rules Should Be Ready To Go 'Splat'
Jan 2008
Marketing targets more narrowly defined consumer segments all the time, but whether this translates into a more sophisticated approach depends. For example, the top-rated cable television channel...
Provided by Northwestern University (Kellogg)
-
White Papers
Kellogg Conference Spells Out Marketing Success
Jan 2008
Today, marketers not only need to mind their P's and Q's but their E-I-E-I-O's too - at least according to Steve Red, president and chief creative officer for Red Tettemer, a creative agency that,...
Provided by Northwestern University (Kellogg)
-
White Papers
The Winning Quotient
Dec 2007
It's the most wonderful time of the year - or at least it can be for retailers. While visions of profits dance in their heads, those in the retail industry know the holiday season can make, or...
Provided by Northwestern University (Kellogg)
-
Webcasts
Keep It Fast And Simple
Apr 2009
A core fundamental proposition for building any new business must be a relentless desire to wow the customer, says PlayFirst CEO Mari Baker. Think of every customer as a salesperson, and bring...
Provided by Stanford University
-
Webcasts
The Start-Up During Economic Crisis
May 2009
Critical screening, careful thought processes, and cash-conscience customers don't signal the end of the start-up, says Microsoft CEO Steve Ballmer. But they do indicate that only the best and...
Provided by Stanford University
-
Webcasts
Intimate Customer Understanding
Oct 2008
An entrepreneur needn't be a heart surgeon, but they must have an understanding of the tools a heart surgeon might need. That said, learning a business vertical is the responsibility of a great...
Provided by Stanford University
-
Webcasts
Negotiating With Customers And Clients
Nov 2007
Dan Springer, CEO of Responsys, acknowledges that the most frequent and important negotiations often occur with customers. Furthermore, Springer advises that the keys to a successful negotiation...
Provided by Stanford University
-
Webcasts
Acting On Customer Discovery
Oct 2008
Customer feedback simply cannot be outsourced. Serial entrepreneur Steve Blank shares an anecdote that demonstrates the importance of a founder speaking directly to his customers. He recalls how...
Provided by Stanford University
-
Webcasts
Engineers And Founders: The First Sales Team
Oct 2008
The most radical thing a new company can do is sell their product, says serial entrepreneur Steve Blank. He believes that the company founders - not the sales team - should be the first to try to...
Provided by Stanford University
-
Webcasts
An Entrepreneur's Checklist
Nov 2009
No matter what business vertical you're entering, serial entrepreneur Steve Blank outlines a few points of necessary focus for the emerging business start-up, including market opportunity, market...
Provided by Stanford University
-
White Papers
Recession Creates 'Puzzle' Around Holiday Promotions
Dec 2009
This holiday shopping season could turn chilly for consumers looking for deep discounts, says Kellogg marketing professor Eric Anderson. In the U.S., the recession has cooled retailers'...
Provided by Northwestern University (Kellogg)
-
White Papers
Companies: Beware Of Biased Consumers
May 2010
Marketers frequently rely upon surveys to gain insight into consumers' opinions and preferences. These results have important implications, ranging from the decision to add new product features to...
Provided by Northwestern University (Kellogg)
-
White Papers
A 'Sandwich' Of Options
May 2010
To thrive in a competitive marketplace, companies need to move in the direction of their strengths and offer consumers a "Sandwich" of options, says Dipak Jain, former Kellogg dean and the Sandy...
Provided by Northwestern University (Kellogg)
-
White Papers
Health Drink A Hit At Annual Kellogg Cup Contest
Jun 2007
Capitalizing on another experiential learning opportunity at Kellogg, a student team developed a business plan that whets the appetites of judges at this year's Kellogg Cup. "The easiest thing to...
Provided by Northwestern University (Kellogg)
-
Webcasts
Soliciting Fan-Base Feedback
Nov 2009
Waiting for the right deal, rather than the merchandizing deal at-hand, is a trade-off that artist/entrepreneur Chamillionaire is willing to wait for, with a keen eye toward authenticity at every...
Provided by Stanford University
-
Webcasts
Change The Business Plan In Response To A Changing Environment
May 2009
Jeff Hawkins, Founder of Numenta, encourages entrepreneurs to involve people in their problems and to solicit as many qualified opinions as they can. Don't get tangled in product secrecy and idea...
Provided by Stanford University
-
Webcasts
Forgo The NDA: Find Support Where You Can
May 2009
Jeff Hawkins, Founder of Numenta, encourages entrepreneurs to involve people in their problems and to solicit as many qualified opinions as they can. Don't get tangled in product secrecy and idea...
Provided by Stanford University
-
White Papers
How To Own Your Local Consumer Market With Saturation Mailings
Jan 2010
Imagine having a sales person that never calls in sick and consistently delivers your company's best sales pitch to everyone within a three mile radius of your business. Marketing Nirvana if you...
Provided by SalesVantage.com
-
White Papers
Customer Retention: Caring For Your Most Valuable Assets
Sep 2008
When companies begin searching for ways to boost profitability and grow revenues, they typically focus on the "Dynamic duo" of attracting new customers and lowering expenses. Thousands of case...
Provided by INTEGRITY GROUP
-
White Papers
Asking The Right Questions: How To Get ROI On Customer Surveys
Jan 2008
Once organizations reach a certain size, they obtain a scale that makes it impossible for management to know every customer. Without the ability to understand what customers are thinking and...
Provided by Impact Achievement Group
-
White Papers
Increasing The Power Of Customer Satisfaction Measurement: "Barrier Surveys" Facilitate Improvement Breakthroughs And Customer Focus
Nov 2007
The pursuit of high levels of customer satisfaction has led many organizations to measure customer satisfaction. Their efforts however, often fail to maximize customer loyalty and positive...
Provided by SatisFaction Strategies
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
White Papers
Understanding Customer Choice: Getting The Product Right
Feb 2009
Creating products that deliver real value to customers is difficult. Understanding how customers actually chose products in the market place is a proven approach to identifying value that has been...
Provided by Road Warrior Group
-
White Papers
Understanding And Profitably Managing Customer Loyalty
Feb 2008
While a large body of academic research exists that focuses on specific elements of customer relationship management (CRM), no current academic paper attempts to draw together the salient issues...
Provided by Emerald Group Publishing
-
White Papers
Needs-Based Analysis Of Online Customer Reviews
Jul 2007
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In a world of...
Provided by University of Pennsylvania (Wharton)
-
White Papers
The State Of Customer Experience, 2010
Feb 2010
Forrester surveyed 141 executives from large North American firms to find out about their customer experience endeavors. Results show 90% of respondents feel that customer experience is very...
Provided by Adobe Systems
-
White Papers
Choice Of Mortgage Contracts: Evidence From The Survey Of Consumer Finances
Aug 2007
This paper revisits the empirical question of determinants of the choice between fixed- and adjustable-rate mortgages using more comprehensive data from the Survey of Consumer Finances (SCF) that...
Provided by Federal Reserve Board
-
White Papers
Market Your Small Business More Effectively With Lapel Pins
Mar 2010
Small business owners know it's tough to try to sell products and services in the current economy. With everyone looking for an edge, a way to stand out, it's time to consider custom lapel pins as...
Provided by SooperArticles
-
White Papers
Small Business Growth: Business Training Courses-Choose A product
Jan 2010
What Do Your Customers Want? The Money to Pay for Your Products? What a ridiculous concept. As crazy as it seems, the concept of giving your customer the money to buy your product is actually one...
Provided by SooperArticles
-
White Papers
Grow Your Business With A Small Business Marketing Communication Plan
Aug 2010
A small business marketing communication plan is essential to the strategic, consistent growth of your business. Why? Because a marketing plan is like a roadmap: You don't have to follow the route...
Provided by SooperArticles
-
White Papers
Tiding The Economic Crisis As A Small Business
Jun 2010
The world is facing one of the worst global economic recessions that it has ever seen. Thousands of people have been rendered jobless and many small businesses are closing down each year. The...
Provided by SooperArticles
-
White Papers
Wise Man Marketing
Jan 2010
Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. But unlike a billboard...
Provided by CompareCRM.com
-
White Papers
Marketing Success Defined
Jan 2010
Profitability requires little explanation. The very reason businesses exist is to make a profit, or generate more revenue than they pay out. Profitability may be increased by reducing overhead and...
Provided by CompareCRM.com
-
White Papers
Ten Reasons Why Online Surveys Are The Future Of Marketing
Jan 2010
Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketer who can get under their skin. Online surveys reinvent the traditional format and offer...
Provided by CompareCRM.com
-
White Papers
Sending Out A Survey To Customers Can Double Sales
Jan 2010
We all are well aware of a simple fact in marketing - Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. This is one of the fundamental driving forces...
Provided by QuestionPro Survey Software
-
White Papers
How Do Online Customer Surveys Work?
Jan 2010
For many decades customer surveys have been an important - but often flawed or cumbersome - tool for businesses and other organizations that rely upon information for success. But with the advent...
Provided by WorldAPP
-
White Papers
Developing Successful Customer Satisfaction Survey
May 2010
In today's competitive business environment, quality service is often the difference between keeping customers and losing them. Good marketing brings new customers in, but great service is what...
Provided by WorldAPP
-
White Papers
Can't Get No Satisfaction? Here Are 10 Ways To Please The Customer
Jun 2009
The customer is always right, right? Well, that's what the playbook for any successful business says. Satisfying customers may seem like a no-brainer, but the methods and psychology behind...
Provided by National Business Research Institute
-
White Papers
The Importance Of Customer Surveys
Feb 2009
When it comes to learning about a company's client base, there is rarely anything more effective than a customer satisfaction survey. For decades, these surveys have given customers a chance to...
Provided by National Business Research Institute
-
White Papers
Using Applied Science To Prevent Loss Of Customers And Profits
May 2008
Each customer is an investment and represents hours of marketing efforts and expenditures. Each customer lost represents an investment that is no longer reaping dividends. Having customers, not...
Provided by National Business Research Institute
-
White Papers
Proactive Use Of Customer Surveys Increases Profits
May 2007
Whether you are considering conducting your first customer survey or you have been conducting them for years, there are many issues to consider. Customer surveys are an investment and you want...
Provided by National Business Research Institute
-
White Papers
Something Special In The Air?
Sep 2009
The airline industry has flown straight into a storm of problems. Cost-cutting, security concerns and economic uncertainty have clipped the wings of a once proud and respected industry that...
Provided by National Business Research Institute
-
White Papers
Casinos That Focus On Guest Service Hit The Jackpot
Sep 2009
Many casinos today are focusing on measuring and analyzing customer behavior through guest service surveys. Casinos use these surveys to garner the necessary feedback to help the property create...
Provided by National Business Research Institute
-
White Papers
A Scientific Approach To Increasing Repeat Business
Sep 2009
Repeat business from loyal customers plays a vital role in the success of most businesses. Customers are much more likely to return to your business if they are satisfied customers. Some...
Provided by National Business Research Institute
-
White Papers
Customer Satisfaction Approaches: One Size Does Not Fit All
Apr 2009
Knowledge is power. If you gain knowledge of what your customers want and what will keep them returning to your business, you are on your way to a "Custom fit" approach to customer satisfaction....
Provided by National Business Research Institute
-
White Papers
Wise Investing: Customer Surveys And ROI
Sep 2009
A customer-focused culture, reflects a cultural value suggesting that satisfying the customer is essential for business success. Thus, a company with a customer-focused culture will continuously...
Provided by National Business Research Institute
-
White Papers
When It Comes To Surveys, Hold The Phone
Sep 2009
Surveys come in all shapes, styles and sizes, and one of the most important factors in implementing a survey is selecting the deployment methodology. The telephone survey has been used for some...
Provided by National Business Research Institute
-
White Papers
(Un)Customer Service = Customer (Dis)Satisfaction
Mar 2010
We feel satisfied when we get something that we need or want because our desires are fulfilled. We know that a customer can be anyone who receives something they perceive to be of value, a product...
Provided by National Business Research Institute
-
White Papers
Solving The Human Factor Puzzle To Increase Profits
Jul 2010
Human behavior can also be a puzzle of sorts and a very fascinating one at that. Everyone plays amateur psychologist from time-to-time, trying to figure out why people behave the way they do,...
Provided by National Business Research Institute
-
Webcasts
Consumers And Their Values
Oct 2008
Associate Professor of Marketing at University of Texas at Austin Meme Drumwright discusses the importance of examining consumer values and behaviors to inform socially responsible marketing...
Provided by Boston University School of Management
-
Webcasts
Susan Fournier Talks Politics, Community, And Conflict In Marketing
Apr 2009
Susan Fournier, in her presentation at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, talks about the importance of recognizing the...
Provided by Boston University School of Management
-
Webcasts
Have Consumers Made A Change?
Oct 2009
In this webcast, Kristen McCormack asks "Have consumers made a change?" Jeffery Swartz, Timberland President & CEO, discusses consumers' impact on sustainability, as well as the company's...
Provided by Boston University School of Management
-
Webcasts
Customer Focused Marketing: The Key To Unlocking Profits
Jan 2010
This marketing programme aims to help executives from across the business acquire a strategic understanding of key marketing tools and concepts that deliver value to both the customer and the...
Provided by London Business School
-
Webcasts
How Does Consumer Behaviour Differ In A Downturn?
Jan 2010
In this Webcast, Daniel Goldstein, Assistant Professor of Marketing at London Business School looks at how consumers behave during a downturn.
Provided by London Business School
-
White Papers
A Customer-Experience Map Points The Way For One Insurance Company
Mar 2007
The words "Customer centric" and "Insurance company" typically are not used in conjunction with one another. In fact, most consumers would say just the opposite. Mapping is an important tool for...
Provided by CustomerThink
-
White Papers
You And Your Employees Must Live A CRM Collaborative Culture
Jul 2007
The European low-cost airline EasyJet is known for having a culture that motivates employees, which in turn leads the employees to make the customers feel welcome. That is what happens when an...
Provided by CustomerThink
-
White Papers
CrowdService: A Clear And Present ROI For Social CRM
Jun 2009
People have always been social, but companies have traditionally operated in a more command-and-control manner. CRM (as commonly practiced by most companies) is an internally focused approach to...
Provided by CustomerThink
-
White Papers
The Demand For Loyalty Marketing: Top 10 Trends
Jan 2010
In today's marketplace, companies face many issues that increase the demand for marketing strategies focusing on customer loyalty. More and more, companies realize that their most precious asset...
Provided by CustomerThink
-
White Papers
When It Comes to Strategy, Don't Take A Page From Telecoms
Jan 2010
Looking after existing customers is just common sense. Using technology to help in this process also makes sense - but only if it is part of an overall customer management strategy that involves...
Provided by CustomerThink
-
White Papers
Don't Let Your Strategy Be Another Statistic: Here Are Four Keys To Making It Work
Jan 2010
How does your organization develop new business strategies? If it fits the norm, your CEO and several close associates hole up in a comfortable spot where they can play golf one day and ski the...
Provided by CustomerThink
-
White Papers
No Call Center, No Business. Really
Jan 2010
There is a large assembly of all your customers. They have questions. Some want to buy your product but need more information first. Some have questions about how your product works or how it...
Provided by CustomerThink
-
White Papers
Everyone Should Have The Same Mission: Satisfied Customers
Jan 2010
In reality, for all the talk of customer relationship management over the last 10 years, almost all contact centers are still considered cost centers. But when you consider them as cost centers,...
Provided by CustomerThink
-
White Papers
If You Benchmark, You'll Find Customer-Centricity Sells Itself
Jan 2010
Every company is absolutely convinced that it is customer centric. Serving the customers, the CEO will argue, is what everyone in his operation does. After all, he sent a memo to everyone in the...
Provided by CustomerThink
-
White Papers
Measurement Should Be From The Customer's Point Of View
Jan 2010
To link marketing activity to business results, you have to look at all of the critical components driving marketing performance - data, tools, people and processes. To effectively analyze...
Provided by CustomerThink
-
White Papers
Seven Organizational Hurdles That Kill Customer Centric Marketing
Jan 2010
The business press is full of stories about lack of performance or failure of CCM programs. In many cases, the real failure occurred when the marketer purchased CRM or Loyalty Marketing tools...
Provided by CustomerThink
-
Webcasts
Opportunities In China At The Age Of Innovation
Sep 2009
With no business model and a company that was barely solvent, Baidu CEO Robin Li quickly realized that his customer base didn't want to buy the best technology; only the cheapest. The entire...
Provided by Stanford University
-
Webcasts
Add Plumbing Now For Cash Flow Later
Feb 2009
What are the benefits of a Chief Revenue Officer? They force the start-up to think about revenue stream now, and in the future. Cooliris CEO Soujanya Bhumkar discusses how profit may not yet be...
Provided by Stanford University
-
White Papers
Rules Of Engagement
Jan 2009
Listening to your consumer isn't going to cut it anymore. These days, firms need to engage, interact and connect with their customers on a deeper, more meaningful level if they're going to survive...
Provided by Northwestern University (Kellogg)
-
White Papers
'Take The Risk, Take Time To Experiment'
Jan 2009
Kellogg continued its yearlong 100th anniversary celebration earlier this month in Miami, but participants were not mulling over the past. They were looking ahead to the future of innovation....
Provided by Northwestern University (Kellogg)
-
White Papers
Kellogg Centennial Conference To Explore How Customer Insights Drive Innovation
Dec 2008
Shortly after portable digital music players hit the market in 1998, Apple Computer Inc. made plans to launch its own MP3 device. But rather than emulate existing products, Apple asked its...
Provided by Northwestern University (Kellogg)
-
White Papers
Can Firms 'Do Well And Good'? It Depends, Says Kellogg Prof. Daniel Diermeier
Feb 2008
What is Taco Bell trying to sell me? Professor Daniel Diermeier asked a roomful of Kellogg School students during a Feb. 19 discussion on corporate social responsibility that began with a review...
Provided by Northwestern University (Kellogg)
-
White Papers
Marketers Looking To Break Rules Should Be Ready To Go 'Splat'
Jan 2008
Marketing targets more narrowly defined consumer segments all the time, but whether this translates into a more sophisticated approach depends. For example, the top-rated cable television channel...
Provided by Northwestern University (Kellogg)
-
White Papers
Kellogg Conference Spells Out Marketing Success
Jan 2008
Today, marketers not only need to mind their P's and Q's but their E-I-E-I-O's too - at least according to Steve Red, president and chief creative officer for Red Tettemer, a creative agency that,...
Provided by Northwestern University (Kellogg)
-
White Papers
The Winning Quotient
Dec 2007
It's the most wonderful time of the year - or at least it can be for retailers. While visions of profits dance in their heads, those in the retail industry know the holiday season can make, or...
Provided by Northwestern University (Kellogg)
-
Webcasts
Keep It Fast And Simple
Apr 2009
A core fundamental proposition for building any new business must be a relentless desire to wow the customer, says PlayFirst CEO Mari Baker. Think of every customer as a salesperson, and bring...
Provided by Stanford University
-
Webcasts
The Start-Up During Economic Crisis
May 2009
Critical screening, careful thought processes, and cash-conscience customers don't signal the end of the start-up, says Microsoft CEO Steve Ballmer. But they do indicate that only the best and...
Provided by Stanford University
-
Webcasts
Intimate Customer Understanding
Oct 2008
An entrepreneur needn't be a heart surgeon, but they must have an understanding of the tools a heart surgeon might need. That said, learning a business vertical is the responsibility of a great...
Provided by Stanford University
-
Webcasts
Negotiating With Customers And Clients
Nov 2007
Dan Springer, CEO of Responsys, acknowledges that the most frequent and important negotiations often occur with customers. Furthermore, Springer advises that the keys to a successful negotiation...
Provided by Stanford University
-
Webcasts
Acting On Customer Discovery
Oct 2008
Customer feedback simply cannot be outsourced. Serial entrepreneur Steve Blank shares an anecdote that demonstrates the importance of a founder speaking directly to his customers. He recalls how...
Provided by Stanford University
-
Webcasts
Engineers And Founders: The First Sales Team
Oct 2008
The most radical thing a new company can do is sell their product, says serial entrepreneur Steve Blank. He believes that the company founders - not the sales team - should be the first to try to...
Provided by Stanford University
-
Webcasts
An Entrepreneur's Checklist
Nov 2009
No matter what business vertical you're entering, serial entrepreneur Steve Blank outlines a few points of necessary focus for the emerging business start-up, including market opportunity, market...
Provided by Stanford University
-
White Papers
Recession Creates 'Puzzle' Around Holiday Promotions
Dec 2009
This holiday shopping season could turn chilly for consumers looking for deep discounts, says Kellogg marketing professor Eric Anderson. In the U.S., the recession has cooled retailers'...
Provided by Northwestern University (Kellogg)
-
White Papers
Companies: Beware Of Biased Consumers
May 2010
Marketers frequently rely upon surveys to gain insight into consumers' opinions and preferences. These results have important implications, ranging from the decision to add new product features to...
Provided by Northwestern University (Kellogg)
-
White Papers
A 'Sandwich' Of Options
May 2010
To thrive in a competitive marketplace, companies need to move in the direction of their strengths and offer consumers a "Sandwich" of options, says Dipak Jain, former Kellogg dean and the Sandy...
Provided by Northwestern University (Kellogg)
-
White Papers
Health Drink A Hit At Annual Kellogg Cup Contest
Jun 2007
Capitalizing on another experiential learning opportunity at Kellogg, a student team developed a business plan that whets the appetites of judges at this year's Kellogg Cup. "The easiest thing to...
Provided by Northwestern University (Kellogg)
-
Webcasts
Soliciting Fan-Base Feedback
Nov 2009
Waiting for the right deal, rather than the merchandizing deal at-hand, is a trade-off that artist/entrepreneur Chamillionaire is willing to wait for, with a keen eye toward authenticity at every...
Provided by Stanford University
-
Webcasts
Change The Business Plan In Response To A Changing Environment
May 2009
Jeff Hawkins, Founder of Numenta, encourages entrepreneurs to involve people in their problems and to solicit as many qualified opinions as they can. Don't get tangled in product secrecy and idea...
Provided by Stanford University
-
Webcasts
Forgo The NDA: Find Support Where You Can
May 2009
Jeff Hawkins, Founder of Numenta, encourages entrepreneurs to involve people in their problems and to solicit as many qualified opinions as they can. Don't get tangled in product secrecy and idea...
Provided by Stanford University
-
White Papers
How To Own Your Local Consumer Market With Saturation Mailings
Jan 2010
Imagine having a sales person that never calls in sick and consistently delivers your company's best sales pitch to everyone within a three mile radius of your business. Marketing Nirvana if you...
Provided by SalesVantage.com
-
White Papers
Customer Retention: Caring For Your Most Valuable Assets
Sep 2008
When companies begin searching for ways to boost profitability and grow revenues, they typically focus on the "Dynamic duo" of attracting new customers and lowering expenses. Thousands of case...
Provided by INTEGRITY GROUP
-
White Papers
Asking The Right Questions: How To Get ROI On Customer Surveys
Jan 2008
Once organizations reach a certain size, they obtain a scale that makes it impossible for management to know every customer. Without the ability to understand what customers are thinking and...
Provided by Impact Achievement Group
-
White Papers
Increasing The Power Of Customer Satisfaction Measurement: "Barrier Surveys" Facilitate Improvement Breakthroughs And Customer Focus
Nov 2007
The pursuit of high levels of customer satisfaction has led many organizations to measure customer satisfaction. Their efforts however, often fail to maximize customer loyalty and positive...
Provided by SatisFaction Strategies
-
White Papers
Calculating, Creating, And Claiming Value In Business Markets: Status And Research Agenda
Jul 2009
B2B markets offer challenges that differ from those in B2C markets in addressing these issues (e.g., Anderson, Narus, and Narayandas 2009; Dwyer and Tanner 2008). These challenges stem from the...
Provided by University of Texas
-
White Papers
Understanding Customer Choice: Getting The Product Right
Feb 2009
Creating products that deliver real value to customers is difficult. Understanding how customers actually chose products in the market place is a proven approach to identifying value that has been...
Provided by Road Warrior Group
-
White Papers
Understanding And Profitably Managing Customer Loyalty
Feb 2008
While a large body of academic research exists that focuses on specific elements of customer relationship management (CRM), no current academic paper attempts to draw together the salient issues...
Provided by Emerald Group Publishing
-
White Papers
Needs-Based Analysis Of Online Customer Reviews
Jul 2007
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In a world of...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Webcast: Mastering the Multichannel Approach to Loyalty
Nov 2009
In today's economy, customer retention is more important than ever. Budgets are often severely constrained, competition for new customers is high, and everyone knows it's much more profitable to...
Provided by Oracle
-
White Papers
Understanding Consumer Behavior In The Less Developed Countries: An Empirical Investigation Of Brand Loyalty In Zambia
Jun 2008
The objective of this paper is to contribute to the understanding of consumer behavior, and to investigate the existence of brand loyalty in the less developed countries. The author attempts to...
Provided by University of Stirling
-
White Papers
Customer Value Measurement Using A Data Warehouse To Determine Customer Profitability, Customer Tenure, And Lifetime Value - Mobile Market
Sep 2007
The mobile market is undergoing a major transition. In many countries, penetration rates are beginning to peak, and therefore, the operators are moving from a strategy of new customer acquisition...
Provided by Teradata
-
White Papers
Customers Expect Smarter Conversations: Using Customer Insights To Drive Intelligent Dialogues Through New Channels
Apr 2008
People today conduct more of their business and personal lives on the move, aided by new technologies that enable, support and indeed drive more mobile and immediate lifestyles. This change is...
Provided by Ventana Research
-
White Papers
Linking CRM Strategy, Customer Performance Measures And Performance In The Hotel
Jan 2010
Customer relationship management (CRM) has been increasingly adopted because of its benefits of greater customer satisfaction and loyalty, which in turn, leads to enhanced financial and...
Provided by Universiti Putra Malaysia
-
White Papers
Simply Successful CRM: Simple Guide Series
Sep 2010
Optimizing your marketing efforts with targeted offers and messages has long been one of the foundations of marketing best practices. With the overwhelming amount of information, emails and...
Provided by Maximizer Software
-
White Papers
Social CRM: The New Rules Of Relationship Management
Mar 2010
Social CRM does not replace existing CRM efforts - instead it adds more value. In fact, Social CRM augments social networking to serve as a new channel within existing end-to-end CRM processes and...
Provided by Altimeter Group
-
White Papers
Enhanced CRM Systems For Gathering Product Oriented Customer Features
Oct 2007
In most industrial Small and Medium-sized Enterprises (SME) communication with customers is conducted exclusively by marketing, sales and service. Nowadays those business units apply Customer...
Provided by International Association of Engineers
-
White Papers
The Impact Of Knowledge Management On Customer Relationship Management
Feb 2010
The business environment is transforming from product-centric to customer-centric. CRM as a customer-oriented business approach is considered as one of the powerful capabilities in organizations...
Provided by Limkokwing University
