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internet market research
(441 results)-
White Papers
Measuring the Total Economic Impact of Content Delivery Using Adobe Flash Media Server
Jan 2009
Adobe Flash Media Server provides a secure and affordable alternative to progressive downloading of content and can be used directly by the content provider or indirectly through a content...
Provided by LimeLight
-
Whitepapers
Turning Product Development into Competitive Advantage
Jul 2009
Smarter products. You hear them mentioned in trade journals, in boardrooms and in the press releases of your competitors. What are smarter products? How do you make them? And how do you make them...
Provided by IBM
-
Webcasts
Driving Product Strategy from the top down; How to align business objectives with technical objectives
Dec 2009
If you manage, or are involved with product investment decisions for multiple products, this session will provide practical insights and tools to make your job a little bit easier. If you have...
Provided by IBM
-
Webcasts
Current Trends in Computer Security
May 2008
This webcast throws light on website vulnerabilities, DNS Rebinding and Other Recent Vulnerabilities and Web 2.0 Security Trends.
Provided by Stanford University
-
Whitepapers
DAI: IBM Smart SOA Application Foundation: The Right Choice for Proven, Reliable Business Transactions
Dec 2009
In today's interconnected world, organizations and customers need reliable business transactions. Read this white paper to see how IBM WebSphere Application Server can ensure transactional...
Provided by IBM
-
White Papers
Hyperion Performance Scorecard Datasheet
Jan 2010
Oracle Hyperion Performance Scorecard helps company's clearly articulate strategy and goals, communicate them across the enterprise, and monitor key performance indicators. It provides a flexible...
Provided by Oracle
-
White Papers
2009 Tribalization Of Business Study
Oct 2009
Deloitte LLP's Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of...
Provided by Deloitte LLP
-
Webcasts
Driving product strategy from the top-down: How to align business objectives with technical objectives
Mar 2010
If you manage, or are involved with product investment decisions for multiple products, this session will provide practical insights and tools to make your job a little bit easier. If you have...
Provided by IBM
-
Whitepapers
How requirements engineering can help you deliver smarter products
Sep 2009
Products are becoming smarter. There are now computer chips in everything from running shoes to cars to coffee makers. And as products become more interconnected, instrumented and intelligent, the...
Provided by IBM
-
Whitepapers
Systems development in the twenty-first century: delivering business value by connecting people, processes and tools
Dec 2009
From application-rich, Web-enabled mobile devices to cars that prevent close-call accidents, the products and technology people use every day are getting smarter—which means that the tools and...
Provided by IBM
-
White Papers
Enterprise Applications: The Cost of Keeping Current…Or Not
Mar 2010
The cost of keeping current is represented as both time and money. Much of the "money" side of the equation is typically sunk cost in terms of the cost of the software and services combined with...
Provided by Oracle
-
White Papers
Increasing the Quantity & Quality of Leads with Social Media Monitoring
Mar 2010
Today's consumer is ignoring traditional marketing channels. They are effectively finding ways to block them. How is this affecting your lead generation efforts? How many resources are you putting...
Provided by Alterian SM2
-
White Papers
Looking for Growth? Go Digital
Apr 2010
As more users continue to conduct commerce online, or have their purchases influenced by online media, it will be imperative to ensure a scalable e-commerce strategy is in place. Learn what...
Provided by Deloitte LLP
-
White Papers
Business Benefits of Web Conferencing
Apr 2010
Download our free white paper, Business Benefits of Web Conferencing, and make your meetings more meaningful and productive. Learn how to install a meeting solution that brings people together...
Provided by Premiere Global Services (PGi)
-
White Papers
Improve Your Internet Marketing Strategies
Mar 2010
Internet marketing is too huge a concept. It includes SEO, social media, e-mail marketing, pay per click and mobile web. This 2010, it is time to put a thought on your internet marketing schemes...
Provided by Business Articles
-
White Papers
Clarity Trumps Persuasion
Jan 2010
If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in...
Provided by DTI
-
White Papers
Cost Effective Online Marketing Strategies
Dec 2009
This paper on Online Marketing Strategies is a continuation and follows up two previously posted ABC Business Consulting Articles on Effective Marketing Plans and Business & the Internet....
Provided by ABC Business Consulting
-
White Papers
Moving Tracking Research From Telephone To Internet Data Collection: To Compare Or Not To Compare?
Jun 2007
With the rapid spread of Internet usage throughout the late 1990s and into the 21st century, and the increased difficulty and cost of conducting research via telephone, many companies have begun...
Provided by Decision Analyst
-
White Papers
Online Business Is Easy, Right?
Feb 2009
Many people the author come across think that an online business is easier to start and run than your typical brick and mortar offline business. While it's true that starting an online or internet...
Provided by Home Based Business Adviser
-
White Papers
From Information Scarcity To Information Abundance
Feb 2009
Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is...
Provided by Free Articles Directory
-
White Papers
3 Skills That Will Make Your Internet Business Successful
Feb 2009
Starting an online business is not as easy as many people and websites would have you believe. As with any business there is a learning curve and skills and knowledge that need to be acquired in...
Provided by Home Based Business Adviser
-
White Papers
5 Strategies For Maximizing Search And Email Marketing
Jun 2009
In today's challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI,...
Provided by Tippit
-
White Papers
Sales 2.0: How Will It Improve Your Business?
Nov 2008
Over the past decade, three major trends have profoundly transformed the way sales organizations engage with prospects throughout the buying cycle. During the last few months, Selling Power...
Provided by Tippit
-
Webcasts
Keyword Research Marketing
Nov 2009
This webcast discusses Keyword research marketing tips to help find relevant keyword phrases to your main term using free keyword research tools.
Provided by Howcast
-
White Papers
5 Tips To Turn Your Website Into A Marketing Machine
Jun 2008
The Internet has profoundly transformed the way people communicate and interact with each other. This change has also dramatically affected the business world by altering the way people shop for...
Provided by HubSpot
-
White Papers
How Online Desk Research Is Better Than Traditional Research?
Jul 2009
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive...
Provided by Free Articles Directory
-
White Papers
Market Survey Research Analyst Online
May 2009
What would one do before introduction a new company or a new product or before buying shares in the market, smart person is said to be the one who does market research. This gives him rough idea...
Provided by Free Articles Directory
-
White Papers
Path Data In Marketing: An Integrative Framework And Prospectus For Model-Building
Aug 2007
Many datasets, from different and seemingly unrelated marketing domains, all involve "Paths" - records of consumers' movements in a spatial configuration. Path data contain valuable information...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Innovative Conduct In Computing And Internet Markets
Oct 2009
How has innovative and competitive behavior in computing and internet markets evolved over the past half century? This paper discusses these questions in light of six topics: the limited role for...
Provided by Northwestern University (Kellogg)
-
White Papers
Multicast Scheduling For List Requests
Jan 2010
Advances in wireless and optical communication, as well as in Internet multicast protocols, make broadcast and multicast methods an effective solution to disseminate data. In particular,...
Provided by Case Western Reserve University (Weatherhead)
-
White Papers
Did First-Mover Advantage Survive The Dot-Com Crash?
Dec 2007
Widespread expectations of first-mover advantages contributed to the rush of market entry during the early growth phase of the Internet sector. After the shakeout, however, such beliefs came into...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
The Equalizer': Measuring And Explaining The Impact Of Online Communities On Consumer Markets
Jan 2010
The objective is to examine how online communities affect the functioning of markets for durable goods with particular emphasis on markets that are both fragmented and diverse. The thesis is that...
Provided by INSEAD
-
White Papers
Small-World Characteristics Of Internet Topologies And Implications On Multicast Scaling
Jan 2010
Recent work has shown that the physical connectivity of the Internet exhibits small-world behavior. Characterizing such behavior is important not only for generating realistic Internet topology,...
Provided by Case Western Reserve University (Weatherhead)
-
White Papers
The Power Of Touch: An Examination Of Effect Of Duration Of Physical Contact On Valuation Of Objects
Aug 2008
The duration of ownership has been shown to increase the valuation of items a person currently owns as well as items they have owned in the past, a phenomenon termed the "length-of-ownership...
Provided by Ohio State University (Fisher)
-
White Papers
IDC - Insight: The Critical Path to Competitive Differentiation for Growing Companies
Jul 2010
Insight is important to any organization. But to small businesses and midsize companies, it's critical. Read this informative IDC executive brief and learn which questions your long-term business...
Provided by SAP
-
White Papers
TEC - Driving Operations Through Better, Faster Decision Making Through Finance
Jul 2010
Software can't tell you how to beat the competition, but it can tell you which products and services have the highest profit margin, who are your most productive employees, or about your...
Provided by SAP
-
White Papers
Local Preference Minorities And The Internet
Dec 2008
Local stores face trading area and retail space constraints, so the products they offer tend to cater to the tastes of the local majority. Consumers whose preferences are dissimilar to the...
Provided by University of Pennsylvania (Wharton)
-
White Papers
How Does Popularity Information Affect Choices? Theory and A Field Experiment
Jan 2009
Popularity information is usually thought to reinforce existing sales trends by encouraging customers to flock to mainstream products. A theoretical model was developed which predicts the...
Provided by MIT
-
Downloads
Improve your work/life balance with premium remote access by LogMeIn Pro2
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
-
Downloads
Freedom is outside the cubicle. Get work/life balance with LogMeIn Pro2.
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
-
White Papers
Drupal and Web Experience Management
May 2011
Drupal is more than a platform for publishing content on the web. It offers marketers the unparalleled capabilities to produce and maintain compelling interactive experiences. Web sites come alive...
Provided by Acquia
-
White Papers
Economic Experiments And Neutrality In Internet Access
Jun 2007
Economic experiments yield lessons to firms that can be acquired only through market experience. Economic experiments cannot take place in a laboratory; scientists, engineers, or marketing...
Provided by National Bureau of Economic Research
-
White Papers
Testing For Asset Market Linkages: A New Approach Based On Time-Varying Copulas
Dec 2007
This paper proposes a new approach based on time-varying copulas to test for the presence of increases in stock market interdependence after financial crises, also known as shift-contagion...
Provided by Maastricht University
-
White Papers
Product Market Regulation, Firm Size, Unemployment And Informality In Developing Economies
Feb 2011
This paper studies the impact of product and labor market regulations on informality and unemployment in a general framework where formal and informal firms are subject to the same externalities,...
Provided by Centre pour la Communication Scientifique Directe
-
White Papers
Consumer Behavior And Payment Choice
Oct 2008
This paper summarizes and outlines some interesting issues that arose during a recent workshop on Consumer Behavior and Payment Choice, hosted by the Federal Reserve Bank of Boston's Emerging...
Provided by Federal Reserve Bank of Boston
-
White Papers
Consumer Behavior And Payment Choice: 2006 Conference Summary
Jul 2007
This paper summarizes the proceedings of the second Consumer Behavior and Payment Choice conference, held at the Federal Reserve Bank of Boston on July 25 - 27, 2006. These conferences are unique...
Provided by Federal Reserve Bank of Boston
-
Webcasts
Liberty By Design
Nov 2009
Recalling a lecture he gave at MIT in 2005, the author returns to the questions of the impact of public policy on the way technology is evolving in the Internet space. Instead of viewing it as a...
Provided by Massachusetts Institute of Technology
-
White Papers
Reputation, Altruism, And The Benefits Of Seller Charity In An Online Marketplace
Dec 2009
The authors investigate the impact of charity tie-ins on transaction probabilities and sale prices using a large database of eBay auctions. They examine "Natural experiments" of precisely matched...
Provided by National Bureau of Economic Research
-
Whitepapers
KM World whitepaper - Taming the Content Tiger - make your organization competitive
Mar 2011
Competitive pressures are ever-present, and are especially pressing in more challenging economic times. A Web presence has long been the rule, not the exception, and with all the many recent...
Provided by IBM
-
Whitepapers
Barnes and Noble College Bookstores Success Story
Mar 2011
Barnes & Noble College Booksellers (Barnes & Noble) continuously seeks new ways to improve the bookstore experience for its students and the broader academic community. Committed to keeping pace...
Provided by IBM
-
White Papers
The Economics Of Internet Markets
Mar 2011
The internet has facilitated the creation of new markets characterized by large scale, increased customization, rapid innovation and the collection and use of detailed consumer and market data....
Provided by National Bureau of Economic Research
-
White Papers
An innovative option for fast iPad and iPhone development
Feb 2011
Executive Summary Companies need to be more responsive and must improve customer service. To accomplish this, many business units hope to leverage the iPad and iPhone. There are a number of ways...
Provided by FileMaker
-
White Papers
The World Of Online: New Opportunites For Marketeers
Sep 2010
"Future is History." If ever this was true for anything, it is for the online medium. One couldn't have predicted five years ago that Facebook would overtake Google on volume of traffic to their...
Provided by Vikalpa
-
White Papers
Converging On The Customer: New Media For Closer Relationships
Feb 2010
In just two decades, the Internet has revolutionized nearly every industry across the globe. Yet none has been more irrevocably changed than telecommunications, media and information technology...
Provided by Economist Intelligence Unit
-
White Papers
Email Marketing Metrics: Measuring What Matters
Jun 2010
There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be...
Provided by iContact
-
White Papers
Email And The Limits Of Technology
Jun 2010
Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about...
Provided by iContact
-
White Papers
Five Ways To Use Email To Close The Sale
Jun 2010
Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note...
Provided by iContact
-
White Papers
The Essential Email Marketing Glossary
Jun 2010
Click-through tracking - Tracking the number of clicks that occur on each link in an email message. Customer Relationship Management (CRM) - The ability to keep track of every interaction with...
Provided by iContact
-
White Papers
Effective Email Marketing Techniques
Jun 2010
Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that one sends has to be specific in terms of what one wants each...
Provided by iContact
-
White Papers
Email 101: Key Practices For Small And Medium Sized Businesses
Sep 2010
Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized...
Provided by iContact
-
White Papers
Why Surveying Matters
Jun 2010
There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but...
Provided by iContact
-
White Papers
How To Encourage Participation And Player Loyalty In Virtual Worlds
Mar 2009
Virtual Worlds (VW), online environments and Massively Multiplayer Online Games (MMOGs), have never been so popular among children. According to VW Management, these worlds, aimed at 18's and...
Provided by emoderation
-
White Papers
Six Techniques For Creating Culture Through Online Moderation
Sep 2008
More and more companies are developing online social tools and activities as a way to better connect with their customers, find new customers, and even provide a platform for connection between...
Provided by emoderation
-
White Papers
How To Moderate Teens And Tweens
Jun 2009
Teenage brains are still developing - and in fact do so well into their 20s, according to a report by Laurence Steinberg, professor of psychology at Temple University. Steinberg makes the point...
Provided by emoderation
-
White Papers
A Guide To Managing And Moderating Customer Review Sites
Jan 2011
Sites like TripAdvisor have changed the way we buy. Thanks to review sites, we can now see behind a brand's sales promotion messages to learn how real people have rated their purchases, and make...
Provided by emoderation
-
White Papers
Engineering Trust - Reciprocity In The Production Of Reputation Information
Mar 2009
Reciprocal feedback distorts the production and content of reputation information, hampering trust and trade efficiency. Data from eBay and other sources combined with laboratory data provide a...
Provided by University of New South Wales
-
White Papers
Reaching Today's ePharma Consumer: How Consumers Are Using Online Channels For Pharma Product Information
Dec 2010
Each year more and more U.S. consumers are becoming ePharma Consumers - those who use the Internet to research prescription drug information. In past five years alone this group has tripled to...
Provided by Manhattan Research
-
White Papers
Ten Tips To Getting Valuable Feedback Online
Jan 2011
It's never been faster or less expensive to learn who your clients are. It's also easier now to know what they think about your products and services; understand the concerns, needs and...
Provided by Stengel Solutions
-
White Papers
Win Business With Email Marketing
Sep 2009
In business, everyone is always looking for new ways to propel their business to the next level. Those of one in marketing are always looking for new ways to help the clients get there. Email...
Provided by Wiley Design Communications
-
White Papers
Is It Live Or Is It Internet? Experimental Estimates Of The Effects Of Online Instruction On Student Learning
Jun 2010
This paper presents the first experimental evidence on the effects of live versus internet media of instruction. Students in a large introductory microeconomics course at a major research...
Provided by National Bureau of Economic Research
-
White Papers
Defining Twenty First Century Merchandising
Feb 2011
RSR conducts benchmark studies on the state of the art and science of merchandising every year. This year, our going-in hypothesis was that after a series of fits and starts, the retail thought...
Provided by SAP
-
White Papers
Rural Sector Reform And Internet Adoption In NGOs: The Case Of Indonesia
Feb 2008
Today rural sector reform is a paramount issue in Indonesian development. Yet, different social actors have different perspectives and stances towards it. Non-Government Organizations (NGOs) in...
Provided by University of Manchester
-
White Papers
A New Debate
Dec 2010
Few people outside of researchers have noticed - or cared - about evolving preferences in data collection platforms, from mail to telephone to the Internet. But in marketing research circles, the...
Provided by Decision Analyst
-
White Papers
Brave New World
Dec 2010
The strategic implications of the Internet are far reaching - for global commerce, for global marketing, and for global marketing research in this era. The full direction, scope, and impact of the...
Provided by Decision Analyst
-
White Papers
Market Integration, Portfolio Correlation: A DCC Analysis For Seven Asian Emerging Markets
Jun 2008
This research empirically investigates the market integration impact on the correlation between the local market portfolio and the regional market portfolio, for seven Asian emerging markets....
Provided by Massey University
-
White Papers
Scaling Your Internet Business
Mar 2009
This paper describes how to grow your web-based Internet business with a focus on using GoGrid cloud computing infrastructure to achieve maximum scale. It is not a detailed how-to document, but...
Provided by GoGrid
-
Webcasts
Global Recession A Catalyst For Change In The Advertising Industry
Jul 2009
The downward spiral of the global economy is having some serious implications for the advertising industry, says Steve Henry. "In advertising, they're here to fuel demand - which is a good thing....
Provided by INSEAD
-
White Papers
Fit Does Matter! An Empirical Study On Product Fit Uncertainty In Online Marketplaces
Sep 2010
This paper examines the antecedents and consequences of product uncertainty in online marketplaces by conceptualizing the dimensions of product uncertainty - description uncertainty (identifying...
Provided by Temple University
-
White Papers
The Impact Of Product Strategies On The Viral Growth Of Internet Businesses
Mar 2010
The exponential growth of users on internet sites is a much desired outcome but one that is difficult to orchestrate. The research proposed will examine how internet based startups achieve viral...
Provided by Case Western Reserve University
-
White Papers
How Email Marketing Can Help You Reach Your 2009 Business Targets
Jan 2009
Email marketing isn't necessarily 'The easy way' out of this dilemma - it requires some thought and consistent application - but it is by far the best candidate for a solution to the problem...
Provided by Doctor Net
-
White Papers
Enterprise Applications: The Cost of Keeping Current…Or Not
Mar 2010
The cost of keeping current is represented as both time and money. Much of the "money" side of the equation is typically sunk cost in terms of the cost of the software and services combined with...
Provided by Oracle
-
White Papers
Increasing the Quantity & Quality of Leads with Social Media Monitoring
Mar 2010
Today's consumer is ignoring traditional marketing channels. They are effectively finding ways to block them. How is this affecting your lead generation efforts? How many resources are you putting...
Provided by Alterian SM2
-
White Papers
Looking for Growth? Go Digital
Apr 2010
As more users continue to conduct commerce online, or have their purchases influenced by online media, it will be imperative to ensure a scalable e-commerce strategy is in place. Learn what...
Provided by Deloitte LLP
-
White Papers
Business Benefits of Web Conferencing
Apr 2010
Download our free white paper, Business Benefits of Web Conferencing, and make your meetings more meaningful and productive. Learn how to install a meeting solution that brings people together...
Provided by Premiere Global Services (PGi)
-
White Papers
The 10 myths of safe web browsing
Jun 2010
Are you suffering from misconceptions about safe web browsing? You might think you're being safe, but with a newly infected webpage discovered every few seconds, it's next to impossible to stay up...
Provided by Sophos
-
White Papers
Improve Your Internet Marketing Strategies
Mar 2010
Internet marketing is too huge a concept. It includes SEO, social media, e-mail marketing, pay per click and mobile web. This 2010, it is time to put a thought on your internet marketing schemes...
Provided by Business Articles
-
White Papers
Clarity Trumps Persuasion
Jan 2010
If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in...
Provided by DTI
-
White Papers
Cost Effective Online Marketing Strategies
Dec 2009
This paper on Online Marketing Strategies is a continuation and follows up two previously posted ABC Business Consulting Articles on Effective Marketing Plans and Business & the Internet....
Provided by ABC Business Consulting
-
White Papers
Moving Tracking Research From Telephone To Internet Data Collection: To Compare Or Not To Compare?
Jun 2007
With the rapid spread of Internet usage throughout the late 1990s and into the 21st century, and the increased difficulty and cost of conducting research via telephone, many companies have begun...
Provided by Decision Analyst
-
White Papers
Online Business Is Easy, Right?
Feb 2009
Many people the author come across think that an online business is easier to start and run than your typical brick and mortar offline business. While it's true that starting an online or internet...
Provided by Home Based Business Adviser
-
White Papers
From Information Scarcity To Information Abundance
Feb 2009
Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is...
Provided by Free Articles Directory
-
White Papers
3 Skills That Will Make Your Internet Business Successful
Feb 2009
Starting an online business is not as easy as many people and websites would have you believe. As with any business there is a learning curve and skills and knowledge that need to be acquired in...
Provided by Home Based Business Adviser
-
White Papers
5 Strategies For Maximizing Search And Email Marketing
Jun 2009
In today's challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI,...
Provided by Tippit
-
White Papers
Sales 2.0: How Will It Improve Your Business?
Nov 2008
Over the past decade, three major trends have profoundly transformed the way sales organizations engage with prospects throughout the buying cycle. During the last few months, Selling Power...
Provided by Tippit
-
Webcasts
Keyword Research Marketing
Nov 2009
This webcast discusses Keyword research marketing tips to help find relevant keyword phrases to your main term using free keyword research tools.
Provided by Howcast
-
White Papers
5 Tips To Turn Your Website Into A Marketing Machine
Jun 2008
The Internet has profoundly transformed the way people communicate and interact with each other. This change has also dramatically affected the business world by altering the way people shop for...
Provided by HubSpot
-
White Papers
How Online Desk Research Is Better Than Traditional Research?
Jul 2009
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive...
Provided by Free Articles Directory
-
White Papers
Market Survey Research Analyst Online
May 2009
What would one do before introduction a new company or a new product or before buying shares in the market, smart person is said to be the one who does market research. This gives him rough idea...
Provided by Free Articles Directory
-
White Papers
Path Data In Marketing: An Integrative Framework And Prospectus For Model-Building
Aug 2007
Many datasets, from different and seemingly unrelated marketing domains, all involve "Paths" - records of consumers' movements in a spatial configuration. Path data contain valuable information...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Innovative Conduct In Computing And Internet Markets
Oct 2009
How has innovative and competitive behavior in computing and internet markets evolved over the past half century? This paper discusses these questions in light of six topics: the limited role for...
Provided by Northwestern University (Kellogg)
-
White Papers
Multicast Scheduling For List Requests
Jan 2010
Advances in wireless and optical communication, as well as in Internet multicast protocols, make broadcast and multicast methods an effective solution to disseminate data. In particular,...
Provided by Case Western Reserve University (Weatherhead)
-
White Papers
Did First-Mover Advantage Survive The Dot-Com Crash?
Dec 2007
Widespread expectations of first-mover advantages contributed to the rush of market entry during the early growth phase of the Internet sector. After the shakeout, however, such beliefs came into...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
The Equalizer': Measuring And Explaining The Impact Of Online Communities On Consumer Markets
Jan 2010
The objective is to examine how online communities affect the functioning of markets for durable goods with particular emphasis on markets that are both fragmented and diverse. The thesis is that...
Provided by INSEAD
-
White Papers
Small-World Characteristics Of Internet Topologies And Implications On Multicast Scaling
Jan 2010
Recent work has shown that the physical connectivity of the Internet exhibits small-world behavior. Characterizing such behavior is important not only for generating realistic Internet topology,...
Provided by Case Western Reserve University (Weatherhead)
-
White Papers
The Power Of Touch: An Examination Of Effect Of Duration Of Physical Contact On Valuation Of Objects
Aug 2008
The duration of ownership has been shown to increase the valuation of items a person currently owns as well as items they have owned in the past, a phenomenon termed the "length-of-ownership...
Provided by Ohio State University (Fisher)
-
White Papers
IDC - Insight: The Critical Path to Competitive Differentiation for Growing Companies
Jul 2010
Insight is important to any organization. But to small businesses and midsize companies, it's critical. Read this informative IDC executive brief and learn which questions your long-term business...
Provided by SAP
-
White Papers
TEC - Driving Operations Through Better, Faster Decision Making Through Finance
Jul 2010
Software can't tell you how to beat the competition, but it can tell you which products and services have the highest profit margin, who are your most productive employees, or about your...
Provided by SAP
-
White Papers
Local Preference Minorities And The Internet
Dec 2008
Local stores face trading area and retail space constraints, so the products they offer tend to cater to the tastes of the local majority. Consumers whose preferences are dissimilar to the...
Provided by University of Pennsylvania (Wharton)
-
White Papers
How Does Popularity Information Affect Choices? Theory and A Field Experiment
Jan 2009
Popularity information is usually thought to reinforce existing sales trends by encouraging customers to flock to mainstream products. A theoretical model was developed which predicts the...
Provided by MIT
-
Downloads
Improve your work/life balance with premium remote access by LogMeIn Pro2
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
-
Downloads
Freedom is outside the cubicle. Get work/life balance with LogMeIn Pro2.
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
-
White Papers
The ROI Myth - Measuring What Actually Matters Online
Jul 2009
Often one looks at the amount of time that someone spends on the site or any given page and congratulate ourselves for a higher number. The problem is that sometimes if your time spent on your...
Provided by American Express
-
White Papers
How To Get The Most Out Of Web Analytics Data
May 2009
Information is a precious resource for businesses. With it, a company can understand customer behavior, market trends, and competitors. Yet despite the sheer volume of information available to...
Provided by American Express
-
White Papers
Making Your Website Usable For Customers
Jun 2009
There is a very interesting and telling story behind why Google displays only 10 search results by default. Well known Googler Marissa Mayer, the company's Vice-President of Search Product and...
Provided by American Express
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White Papers
Are You Ready For The Trend Toward Marketing Automation?
Oct 2009
Marketing is becoming automated. That's a fast-growing trend illustrated by yet another marketing automation company getting venture money. Marketing technology company HubSpot just announced a...
Provided by American Express
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White Papers
Wilson Tool International - CRM Business Transformation Study
Sep 2010
Take a look at how this leading producer of tooling systems for sheet metal manufacturers positioned itself for growth with e-commerce solutions from SAP. Besides improving customer service and...
Provided by SAP
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White Papers
Ten Reasons Why Online Surveys Are The Future Of Marketing
Jan 2010
Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketer who can get under their skin. Online surveys reinvent the traditional format and offer...
Provided by CompareCRM.com
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White Papers
Wise Man Marketing
Jan 2010
Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. But unlike a billboard...
Provided by CompareCRM.com
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White Papers
3 Ways To Make Your Online Marketing More Targeted
Sep 2010
The options for small businesses to market their products and services online are numerous. In fact, many marketers' efforts to promote online are fragmented and can result in significant waste of...
Provided by American Express
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White Papers
Search Marketing, Twitter-Style!
Aug 2010
By now, plenty of businesses get the concept of search marketing: ensuring that customers can find you when they do searches on major search engines like Google or Bing. But you can do search...
Provided by American Express
