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internet market research
(440 results)-
Whitepapers
Gartner: Cognos Express: A step-by-step approach to successful Business Intelligence.
Jan 2013
Organizations that have the most success with BI typically approach it incrementally. Discover a step-by-step strategy for success in this newsletter featuring research from Gartner.
Provided by IBM
-
Whitepapers
How the Next Generation Works
Oct 2012
There’s now a group of people in the work¬place who are different. For all the difficulties surrounding comparisons between generations and the stereotyping it creates, there’s no doubt that...
Provided by British Telecom- AU
-
Whitepapers
Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing
Apr 2013
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how...
Provided by IBM
-
White Papers
Assembling a Next Generation Enterprise Web Infrastructure with Drupal and Acquia
Aug 2011
Once thought of as a content distribution channel, the web is now about social content experiences: the rich, interactive experiences that can be created from a blend of media types shared by...
Provided by Acquia
-
White Papers
Get a Grip on Hosting Costs for Your High Volume Website
Aug 2011
Improve performance, scalability and availability, while reducing business risk and costs with the Drupal Open Source social publishing platform and Acquia Hosting services. If you're looking to...
Provided by Acquia
-
White Papers
Buy-at-Bulk Network Design With Protection
Aug 2007
This paper considers approximation algorithms for buy-at-bulk network design, with the additional constraint that demand pairs be protected against edge or node failures in the network. In...
Provided by Columbia University
-
White Papers
Measuring How We Measure
Nov 2007
Being able to tangibly measure the advertising process will be critical as all media eventually becomes digitally enabled. We are at a point in the development of online advertising where there is...
Provided by iMedia Communications
-
White Papers
Is Google The Only Driver Of The Speeding Online Juggernaut?
Aug 2007
Media planning and buying agencies are undergoing something of a radical transformation - and a great deal of it is being caused by huge acquisitions. The major search players are now clearly more...
Provided by iMedia Communications
-
White Papers
Get Set To Watch Online Video Take Off In 2008
Feb 2008
YouTube has become so popular that sometimes it's easy to forget it's still a young and fast growing site. It quadrupled its share of internet visits in 2007 and is now the eighth most visited...
Provided by iMedia Communications
-
White Papers
Goodbye Viral Marketing, Hello Social Marketing
Nov 2007
It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate. It's interesting how some terms are used...
Provided by iMedia Communications
-
White Papers
True Web Marketing Success Is Only Achieved Through Integration
Aug 2007
This paper argues "By entertaining and interacting with the consumer... a mutually beneficial relationship can be established and consumers will be happy to interact" Online marketing targets a...
Provided by iMedia Communications
-
White Papers
6 Trends Transforming Living Online
Feb 2008
With the highly immersive experience of the virtual environment and the ease of internet access, the online and real worlds will indeed merge almost completely. If you look at the rapid changes...
Provided by iMedia Communications
-
White Papers
Crossing The Pond With Your Search Engine Marketing Strategy
Nov 2007
Cultural sensitivity is vital if one to succeed in hitting the sweet spot with the Search Engine Marketing (SEM) strategy. With the internet succeeding so far in keeping its promise to bring us...
Provided by iMedia Communications
-
White Papers
Web Analytics - Are The Numbers Adding Up In China?
Dec 2007
Chinese web publishers (particularly social networking sites) are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative...
Provided by iMedia Communications
-
White Papers
Listen Rather Than Dictate To Your Consumers
Feb 2008
One of advertising's great creative minds steps out of the daily grind for a moment to share fascinating thoughts on where digital advertising might take us. The biggest change in digital...
Provided by iMedia Communications
-
White Papers
Key Characteristics Of Vietnamese Affiliates
Feb 2008
You can achieve more with your online business in Vietnam by understanding the common features of the country's affiliate channel and the preferences of the local audience. Cost-Per-Lead (CPL) is...
Provided by iMedia Communications
-
White Papers
The Metrics Of Pay-Per-Click - Evolving A Flawed System
Nov 2007
Advertising measurement on the web is becoming the next major battleground. Pay-per-click search and view-through conversion methodology is flawed. There needs to be a significant shift in the...
Provided by iMedia Communications
-
White Papers
Social Networking 101
Dec 2007
This paper gives a broad overview of the development of social networking and how marketers can leverage the platform. A social network is characterised by a social structure of individuals or...
Provided by iMedia Communications
-
White Papers
Merger Mania Hits Online Marketing
Aug 2007
With the web being the dynamic entity that it is, it is not surprising to hear about the many mergers and acquisitions that take place each month in the online marketing space. However, certain...
Provided by iMedia Communications
-
White Papers
The Rise Of Vietnam's Affiliate Network
Feb 2008
With healthy socio-economic conditions ahead, Vietnam's e-commerce is primed for significant growth. That will in turn fuel the country's affiliate channel. At the moment, no region is growing...
Provided by iMedia Communications
-
White Papers
Mobile Marketing - The Hidden Potential
Nov 2007
Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked. To date, mobile...
Provided by iMedia Communications
-
White Papers
Finding Performance In Japan Through Affiliate Marketing
Dec 2007
Affiliate marketing at its most basic level is based on a revenue-sharing model where essentially site A agrees to feature advertising space from site B, and then site A gets a percentage of any...
Provided by iMedia Communications
-
White Papers
E-Retail: More Profitable Websites
Jan 2008
The sad truth of being an e-retailer is that one can never rest on the laurels. Even as one improve the site and thrill customers, their expectations will rise to meet the bar one keeps setting...
Provided by iMedia Communications
-
White Papers
Widget Marketing - Sure Hype We Get It Right!
Nov 2007
Widgets are the first format that allows advertisers to participate in conversations online in a way that is engaging, impactful and - significantly - scaleable. Unlike most forms of video and...
Provided by iMedia Communications
-
White Papers
Click Fraud: A Double Threat
Jan 2008
In recent months click fraud has taken an insidious turn, expanding from a marketer's nightmare to one that threatens anyone unlucky enough to click on the wrong search ad or land on a compromised...
Provided by iMedia Communications
-
White Papers
Web TV Is A Corporate Phenomenon Too
Sep 2007
This paper argues "If it's well integrated with other relevant digital content, then web TeleVision (TV) is seen as a high value business communications tool rather than a piece of fluff..."...
Provided by iMedia Communications
-
White Papers
Want To Get In Bed With Google?
Dec 2007
This paper takes a look at the real deal behind Google's cost-per-action model. Google has truly stepped out of the shadows, stopped masquerading as a quirky "Do no evil" search engine and showed...
Provided by iMedia Communications
-
White Papers
Digital Media Is A Victim Of Its Own Success
Jan 2008
The digital sector must value what it does and the media that it creates - or agencies and publishers will never really sit up and listen. In the early years, 'New' media modelled itself on some...
Provided by iMedia Communications
-
White Papers
The Semel Moment: How We Must Learn To Face The Consumer Again
Sep 2007
Google's AdSense program got the jump on ripple effect with its millions of text boxes. The model was a success, making money by using the internet the way people use the internet, fanning out in...
Provided by iMedia Communications
-
White Papers
Create A Truly Global Search Model
Feb 2008
The logic of managing international search on a global or regional model is powerful for many reasons: you can set and achieve global strategic and financial goals plus consistent global...
Provided by iMedia Communications
-
White Papers
Web 2.0: A Marketer's Perspective On This Misunderstood Concept
Sep 2007
Bored of hearing the same old tales about the wonders of Web 2.0? This paper re-energises you and offers some fresh ideas. Web 2.0 simply isn't a wonder cure that can be pulled out of a drawer...
Provided by iMedia Communications
-
White Papers
Solid Strategies For Cost-Per-Lead (CPL) Marketing In China
Dec 2007
Affiliate marketing in China is fraught with challenges. Cost-Per-Lead (CPL) performance-based advertising rewards affiliates for referring qualified leads, usually in the form of end users...
Provided by iMedia Communications
-
White Papers
Measuring Online Marketing's Effectiveness The Systematic Way
Nov 2007
Without a systematic way of measuring digital marketing results, marketers may end up with one-dimensional data, or worse, swimming in it. This paper explains: digital marketing: setting a...
Provided by iMedia Communications
-
White Papers
Driving Loyalty Through Great Service And Dynamic Content
Jan 2008
This paper explains Straight-talking tips for retailers on how to maximise the most from the customers visiting your site: creative concepts; online marketing; integrated approach online and...
Provided by iMedia Communications
-
White Papers
Internet Word-Of-Mouth Trends In 2008
Jan 2008
This paper explains 10 predictions for the Internet Word-Of-Mouth IWOM Industry this year: brands (really) join the conversation; online communities and brands forge more explicit relationships;...
Provided by iMedia Communications
-
White Papers
U.K. Online Ad Spend: Biggest Leap Yet
Oct 2007
We all know how strong digital growth is in the United Kingdom (U.K.), but the latest figures show an unprecedented level of confidence that's got traditional advertisers running scared. As...
Provided by iMedia Communications
-
White Papers
Harnessing The Power Of Contextual Advertising Networks
Aug 2007
This paper explains about delivering truly effective contextual Pay-Per-Click ads. As the Pay-Per-Click Ad market continues to mature, the ways in which the ad channel is perceived and used also...
Provided by iMedia Communications
-
White Papers
Asian Markets Are Driving The 3D Web
Nov 2007
Challenges abound in the highly complex virtual world transactions where open technical standards are key if its business benefits are to be realised. Asia's virtual world platform operators are...
Provided by iMedia Communications
-
White Papers
E-Retail Uncovered: Maximise Your User Experience
Jan 2008
This paper explains surefire steps to success for how to drive a successful e-retail site: identify your website's objectives; measure; benchmark; set priorities; defend your plans. Most...
Provided by iMedia Communications
-
White Papers
Developing Positive Interactions Through Real-Time Decisioning
Oct 2007
The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation...
Provided by iMedia Communications
-
Book chapters
The Pay Per Click Marketing Guide
Apr 2008
PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links...
Provided by Viral Ebook Explosion
-
White Papers
Scalability and Accuracy in a Large-Scale Network Emulator
Jan 2008
This paper presents ModelNet, a scalable Internet emulation environment that enables researchers to deploy unmodified software prototypes in a configurable Internet-like environment and subject...
Provided by Duke University (Fuqua-Global)
-
White Papers
Why Doesn't My Small Business Web Site Sell?
Jan 2008
Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your...
Provided by PowerHomeBiz.com
-
White Papers
Partnership: A Formula For Winning E-Commerce
Jan 2008
When building an online business, the common marketing strategies that come to mind include affiliate programs, banner advertising, search engine positioning and others. But one very important...
Provided by PowerHomeBiz.com
-
White Papers
Maximizing The Potential Of Your Internet-Based Activities
Jan 2008
Putting up a web site is not enough. You must understand all the ways in which using the 'Net can help your business, and from this to strategize the best investment of time and money. This paper...
Provided by PowerHomeBiz.com
-
White Papers
Frictionless E-Commerce: What It Takes To Succeed Online
Jan 2008
E-business is alive and well, and consumers are buying online. But are they buying from your site? Find out what shoppers are looking for on the Web. The fact is, Internet success stories usually...
Provided by PowerHomeBiz.com
-
White Papers
How Your Business Can Win Online
Jan 2008
Does your web site do little to encourage your customers to stick around and buy your products? Improve your customer experience and enjoy a better response to your online offerings. There are...
Provided by PowerHomeBiz.com
-
White Papers
Key Issues In Implementing An E-Commerce Strategy
Jan 2008
Selling on the Web is not as simple as you may think. This paper explains the various elements that you need to implement a successful e-commerce strategy: make sure you have a market; use a...
Provided by PowerHomeBiz.com
-
White Papers
New To E-Commerce? What Beginners Should Know About Earning Money On The Internet
Jan 2008
Confused with all the information on starting and promoting an online business? To be successful online, you only need to know four basic key components. The biggest challenge you face as you race...
Provided by PowerHomeBiz.com
-
White Papers
E-Commerce: The World At Your Fingertips
Jan 2008
E-Commerce is here, and it is dramatically changing the business landscape. Small businesses need to know how to take advantage of it. This paper looks on how small guys can tap the power of the...
Provided by PowerHomeBiz.com
-
White Papers
Online Sales Projected To Be Strong
Jan 2008
The difficult economic conditions and the events after September 11 are casting a cloud on retail sales. Not so for Internet entrepreneurs: industry analysts project online sales to remain strong,...
Provided by PowerHomeBiz.com
-
White Papers
Off Line Marketing For On Line Results
Jan 2008
So you're all "Googled" out, are you? You've been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize...
Provided by Website Marketing Plan .com
-
White Papers
Helping Consumers Navigate The ECommerce Forest: Nine Design Tips To Help Turn Browsers Into Buyers
Jan 2008
It's easy for consumers to get lost in the dense information forest of eCommerce if they have to find their own way through. Maintaining a structured system of "Buy paths" is critical to...
Provided by Website Marketing Plan .com
-
White Papers
The Future Of Ecommerce Sales Is Promising...But Is Yours?
Jan 2008
There is no question that over time, ecommerce sales have continued to rise as more and more people turn to the internet for their shopping. It's much easier to take a quick commute to your...
Provided by WebCart
-
White Papers
10 Important Internet Marketing Tips
Jan 2008
This paper states few important internet marketing tips and reminds you what should be done when you promote websites: insulate yourself against the impact of change by increasing the number of...
Provided by articleplus.com
-
White Papers
10 Tips For Growing Your Online Sales
Jan 2008
The mantra for attracting traffic to your online store and persuading visitors to click through to your shopping cart comes down to three words: Utility, Utility and Utility. In other words, make...
Provided by Microsoft
-
White Papers
Increasing Your Conversion Rates: 50 Tips For Ecommerce Sites
Jan 2008
You can convert more of your traffic into sales without having to spend a lot of money. There are hundreds of ways to improve your conversion rate and the persuasiveness/stickiness of your...
Provided by anyarticles.com
-
White Papers
Why Is It Impossible For You To Make Money Online? You Wont Believe This...
Jan 2008
It is a proven fact that the majority of websites that pump up never make a single dime. While stats have proven that there's a million dollar industry existing online. It is simple; those who...
Provided by anyarticles.com
-
White Papers
E-Commerce Store - Build Your Own
Jan 2008
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store. Nowadays' world is an...
Provided by anyarticles.com
-
White Papers
Facing The Reality: Are You Working For Your Website Or Is Your Website Working For You?
Jan 2008
We are living in the era of the electronic communications. The era when building a virtual home in the form of a Website is often perceived as a necessity rather than an option. The business...
Provided by anyarticles.com
-
White Papers
Shopping Cart Web Sites: 13 Ways To Evaluate An E-Commerce Provider
Jan 2008
There are hundreds of vendors that provide eCommerce and shopping cart solutions on the internet. Trying to figure out which one offers what you need can seem more like a roll of the dice than an...
Provided by anyarticles.com
-
White Papers
Web Site Performance Assessment: How Good Is Your Website?
Jan 2008
If the paper's title has led you to an assumption that there is an ultimate "Formula" for complete evaluation of Website performance you are unfortunately very far from the truth. In fact such...
Provided by anyarticles.com
-
White Papers
How To Set Up An Ecommerce Shopping Cart Software Tools On Your Web Site To Handle Your Transactions
Jan 2008
The cost of using professional financial management providers who can set up your ecommerce shopping cart software pay you back 10 times over by eliminating the worry if your cash flow is being...
Provided by anyarticles.com
-
White Papers
Deadly Online Marketing Mistakes You Must Avoid
Jan 2008
It seems like every time you turn your head nowadays you'll find someone who's involved in online business. And indeed, anyone can profit online, providing that you learn to avoid the deadly...
Provided by anyarticles.com
-
White Papers
The Required Mindset For Online Success
Jun 2008
If you want to develop and refine the right mindset for success in online business this paper explains few practical action steps you need to take before you do anything else. Take this seriously....
Provided by AssociatePrograms.com
-
White Papers
How To Establish Credibility On Your Web Site
Jan 2008
In order to gain the trust of your visitors and their business, your web site must convey a credible image. When doing business online your credibility will play a significant role in how much...
Provided by fresh business thinking
-
White Papers
Structure Your Website For Accessibility
Jan 2008
Our day-to-day professional and social lives rarely demand that we create detailed architectures of what we know and how those structures of information are linked. Yet without a solid and logical...
Provided by fresh business thinking
-
White Papers
Content Building To Enhance Your Site Traffic
Jan 2008
The design and layout of your web site is important, but your potential customers are visiting your site to see the goods or services you can offer them. Content is what drives traffic to your...
Provided by fresh business thinking
-
White Papers
Grow Your Online Business In One Week
Jan 2008
Building a successful online business gives you the freedom to focus on more important things while your website earns revenue. To ensure that can happen, this paper explains three key areas to...
Provided by fresh business thinking
-
White Papers
Successful E-Commerce
Jan 2008
Adding E-commerce encompasses so much more than a variety of templates and colors that attempt to match the look and feel of your current website. A few text rollover effects, animated graphics,...
Provided by Global Millennia Marketing
-
White Papers
Top 10 E-Commerce Mistakes To Avoid
Jan 2008
The business world that many people think of starting off which is commonly referred as the "Small business sector" is one with a lot of complexities. Knowing these complexities before hand would...
Provided by Small Business Bible
-
White Papers
Email Marketing And Opt In List Building: On Keeping Online Businesses Profitable
Jan 2008
The more you understand about any subject, the more interesting it becomes. This paper will help you to find that the subject of marketing is certainly no exception. Since the advent of the...
Provided by Concept Marketing Group
-
White Papers
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part One
Jan 2008
The problem with most e-commerce marketing strategy nowadays is that companies don't understand how they use things like web analytics. Most e-commerce directors or web marketers are given a...
Provided by Concept Marketing Group
-
White Papers
Building ECommerce Websites That Work - Part 2
Jan 2008
Succeeding with eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must...
Provided by Concept Marketing Group
-
White Papers
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Two
Jan 2008
This paper will discuss another Key Performance Indicator (KPI) and why this is an important metric, the time your visitors spend on your website. Why time spent on your site is important. All...
Provided by Concept Marketing Group
-
White Papers
Is E-Commerce In Your Future?
Jan 2008
Your customers might not be getting any younger, but their purchasing staff most certainly is. With this youth, also comes new ways of doing business. younger people are quite comfortable with the...
Provided by Concept Marketing Group
-
White Papers
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three
Jan 2008
This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web...
Provided by Concept Marketing Group
-
White Papers
An ECommerce Primer
Jan 2008
Many small business owners will find the need to accept credit card payments for products and services offered on their websites. The other potentially confusing aspect of online payments is that...
Provided by Concept Marketing Group
-
White Papers
Do's And Don'ts Of Email Marketing
Jan 2008
Nothing is more frustrating than trying to overcome a prospect's aversion to email marketing. Typically, the aversion was created by someone walking into the prospect's office and proffering email...
Provided by Concept Marketing Group
-
White Papers
The 5 Cardinal Sins Of Email Marketing
Jan 2008
One of the most frequent questions customers ask is "What to do make sure email marketing campaign is a success?" The answer is always different, depending on the client's industry, campaign goal,...
Provided by Concept Marketing Group
-
White Papers
Buy-at-Bulk Network Design With Protection
Aug 2007
This paper considers approximation algorithms for buy-at-bulk network design, with the additional constraint that demand pairs be protected against edge or node failures in the network. In...
Provided by Columbia University
-
White Papers
Measuring How We Measure
Nov 2007
Being able to tangibly measure the advertising process will be critical as all media eventually becomes digitally enabled. We are at a point in the development of online advertising where there is...
Provided by iMedia Communications
-
White Papers
Is Google The Only Driver Of The Speeding Online Juggernaut?
Aug 2007
Media planning and buying agencies are undergoing something of a radical transformation - and a great deal of it is being caused by huge acquisitions. The major search players are now clearly more...
Provided by iMedia Communications
-
White Papers
Get Set To Watch Online Video Take Off In 2008
Feb 2008
YouTube has become so popular that sometimes it's easy to forget it's still a young and fast growing site. It quadrupled its share of internet visits in 2007 and is now the eighth most visited...
Provided by iMedia Communications
-
White Papers
Goodbye Viral Marketing, Hello Social Marketing
Nov 2007
It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate. It's interesting how some terms are used...
Provided by iMedia Communications
-
White Papers
True Web Marketing Success Is Only Achieved Through Integration
Aug 2007
This paper argues "By entertaining and interacting with the consumer... a mutually beneficial relationship can be established and consumers will be happy to interact" Online marketing targets a...
Provided by iMedia Communications
-
White Papers
6 Trends Transforming Living Online
Feb 2008
With the highly immersive experience of the virtual environment and the ease of internet access, the online and real worlds will indeed merge almost completely. If you look at the rapid changes...
Provided by iMedia Communications
-
White Papers
Crossing The Pond With Your Search Engine Marketing Strategy
Nov 2007
Cultural sensitivity is vital if one to succeed in hitting the sweet spot with the Search Engine Marketing (SEM) strategy. With the internet succeeding so far in keeping its promise to bring us...
Provided by iMedia Communications
-
White Papers
Web Analytics - Are The Numbers Adding Up In China?
Dec 2007
Chinese web publishers (particularly social networking sites) are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative...
Provided by iMedia Communications
-
White Papers
Listen Rather Than Dictate To Your Consumers
Feb 2008
One of advertising's great creative minds steps out of the daily grind for a moment to share fascinating thoughts on where digital advertising might take us. The biggest change in digital...
Provided by iMedia Communications
-
White Papers
Key Characteristics Of Vietnamese Affiliates
Feb 2008
You can achieve more with your online business in Vietnam by understanding the common features of the country's affiliate channel and the preferences of the local audience. Cost-Per-Lead (CPL) is...
Provided by iMedia Communications
-
White Papers
The Metrics Of Pay-Per-Click - Evolving A Flawed System
Nov 2007
Advertising measurement on the web is becoming the next major battleground. Pay-per-click search and view-through conversion methodology is flawed. There needs to be a significant shift in the...
Provided by iMedia Communications
-
White Papers
Social Networking 101
Dec 2007
This paper gives a broad overview of the development of social networking and how marketers can leverage the platform. A social network is characterised by a social structure of individuals or...
Provided by iMedia Communications
-
White Papers
Merger Mania Hits Online Marketing
Aug 2007
With the web being the dynamic entity that it is, it is not surprising to hear about the many mergers and acquisitions that take place each month in the online marketing space. However, certain...
Provided by iMedia Communications
-
White Papers
The Rise Of Vietnam's Affiliate Network
Feb 2008
With healthy socio-economic conditions ahead, Vietnam's e-commerce is primed for significant growth. That will in turn fuel the country's affiliate channel. At the moment, no region is growing...
Provided by iMedia Communications
-
White Papers
Mobile Marketing - The Hidden Potential
Nov 2007
Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked. To date, mobile...
Provided by iMedia Communications
-
White Papers
Finding Performance In Japan Through Affiliate Marketing
Dec 2007
Affiliate marketing at its most basic level is based on a revenue-sharing model where essentially site A agrees to feature advertising space from site B, and then site A gets a percentage of any...
Provided by iMedia Communications
-
White Papers
E-Retail: More Profitable Websites
Jan 2008
The sad truth of being an e-retailer is that one can never rest on the laurels. Even as one improve the site and thrill customers, their expectations will rise to meet the bar one keeps setting...
Provided by iMedia Communications
-
White Papers
Widget Marketing - Sure Hype We Get It Right!
Nov 2007
Widgets are the first format that allows advertisers to participate in conversations online in a way that is engaging, impactful and - significantly - scaleable. Unlike most forms of video and...
Provided by iMedia Communications
-
White Papers
Click Fraud: A Double Threat
Jan 2008
In recent months click fraud has taken an insidious turn, expanding from a marketer's nightmare to one that threatens anyone unlucky enough to click on the wrong search ad or land on a compromised...
Provided by iMedia Communications
-
White Papers
Web TV Is A Corporate Phenomenon Too
Sep 2007
This paper argues "If it's well integrated with other relevant digital content, then web TeleVision (TV) is seen as a high value business communications tool rather than a piece of fluff..."...
Provided by iMedia Communications
-
White Papers
Want To Get In Bed With Google?
Dec 2007
This paper takes a look at the real deal behind Google's cost-per-action model. Google has truly stepped out of the shadows, stopped masquerading as a quirky "Do no evil" search engine and showed...
Provided by iMedia Communications
-
White Papers
Digital Media Is A Victim Of Its Own Success
Jan 2008
The digital sector must value what it does and the media that it creates - or agencies and publishers will never really sit up and listen. In the early years, 'New' media modelled itself on some...
Provided by iMedia Communications
-
White Papers
The Semel Moment: How We Must Learn To Face The Consumer Again
Sep 2007
Google's AdSense program got the jump on ripple effect with its millions of text boxes. The model was a success, making money by using the internet the way people use the internet, fanning out in...
Provided by iMedia Communications
-
White Papers
Create A Truly Global Search Model
Feb 2008
The logic of managing international search on a global or regional model is powerful for many reasons: you can set and achieve global strategic and financial goals plus consistent global...
Provided by iMedia Communications
-
White Papers
Web 2.0: A Marketer's Perspective On This Misunderstood Concept
Sep 2007
Bored of hearing the same old tales about the wonders of Web 2.0? This paper re-energises you and offers some fresh ideas. Web 2.0 simply isn't a wonder cure that can be pulled out of a drawer...
Provided by iMedia Communications
-
White Papers
Solid Strategies For Cost-Per-Lead (CPL) Marketing In China
Dec 2007
Affiliate marketing in China is fraught with challenges. Cost-Per-Lead (CPL) performance-based advertising rewards affiliates for referring qualified leads, usually in the form of end users...
Provided by iMedia Communications
-
White Papers
Measuring Online Marketing's Effectiveness The Systematic Way
Nov 2007
Without a systematic way of measuring digital marketing results, marketers may end up with one-dimensional data, or worse, swimming in it. This paper explains: digital marketing: setting a...
Provided by iMedia Communications
-
White Papers
Driving Loyalty Through Great Service And Dynamic Content
Jan 2008
This paper explains Straight-talking tips for retailers on how to maximise the most from the customers visiting your site: creative concepts; online marketing; integrated approach online and...
Provided by iMedia Communications
-
White Papers
Internet Word-Of-Mouth Trends In 2008
Jan 2008
This paper explains 10 predictions for the Internet Word-Of-Mouth IWOM Industry this year: brands (really) join the conversation; online communities and brands forge more explicit relationships;...
Provided by iMedia Communications
-
White Papers
U.K. Online Ad Spend: Biggest Leap Yet
Oct 2007
We all know how strong digital growth is in the United Kingdom (U.K.), but the latest figures show an unprecedented level of confidence that's got traditional advertisers running scared. As...
Provided by iMedia Communications
-
White Papers
Harnessing The Power Of Contextual Advertising Networks
Aug 2007
This paper explains about delivering truly effective contextual Pay-Per-Click ads. As the Pay-Per-Click Ad market continues to mature, the ways in which the ad channel is perceived and used also...
Provided by iMedia Communications
-
White Papers
Asian Markets Are Driving The 3D Web
Nov 2007
Challenges abound in the highly complex virtual world transactions where open technical standards are key if its business benefits are to be realised. Asia's virtual world platform operators are...
Provided by iMedia Communications
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E-Retail Uncovered: Maximise Your User Experience
Jan 2008
This paper explains surefire steps to success for how to drive a successful e-retail site: identify your website's objectives; measure; benchmark; set priorities; defend your plans. Most...
Provided by iMedia Communications
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Developing Positive Interactions Through Real-Time Decisioning
Oct 2007
The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation...
Provided by iMedia Communications
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Pay-Per-Click: An Ad For All Seasons
Oct 2007
Special events and holidays can be a make-or-break time for pay-per-click advertisers, but with careful planning and implementation you can make hay, and a lot of it. This paper explains few...
Provided by iMedia Communications
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Internet Word Of Mouth's 3 Key Cultures
Nov 2007
Internet Word Of Mouth (IWOM) is said to offer a glimpse into the world of online consumers, acting as a pathway for marketers to connect with them. This paper explains three most compelling net...
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Going Beyond-Browser Without Going Beyond Expectations
Nov 2007
This paper explores the power of out-of-browser marketing campaigns and illustrates how to use them really well. The paper also explains an analysis of two approaches and why the companies...
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Creating SEO Friendly Landing Pages
Jan 2008
This paper explains practical tips and case studies on making your landing pages Search Engine Optimization (SEO) friendly. Getting your landing pages SEO friendly right at the start of a...
Provided by iMedia Communications
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Ten Landmines For E-Marketing
Oct 2007
Is there actually a practical check list that e-marketers can tick to ensure a successful campaign? The author believes there is, and sources the ten most important landmines to avoid if you want...
Provided by iMedia Communications
