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marketing strategy
(2291 results)-
White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
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Whitepapers
Q&A: Use Mobile Marketing to Boost Sales
Dec 2012
Alice Bredin is an internationally renowned small business expert. She is founder and president of Bredin Inc., a marketing consultancy that helps Fortune 500 firms develop profitable, long-term...
Provided by AT&T
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Whitepapers
The Future of Loyalty
Mar 2012
Gain insight into how the changing face of loyalty and what this means now and in the future, how retailers can gain advantage from more adept use of technology and data, and the importance of...
Provided by SAP
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Whitepapers
Building a Successful Roadmap to the Cloud
Jan 2013
Developing a roadmap for your cloud strategy doesn't have to be daunting. It just takes a little planning, homework and collaboration. Read this IBM-sponsored white paper from Frost & Sullivan to...
Provided by IBM
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White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
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White Papers
Protecting personally identifiable information: What data is at risk and what you can do about it
Jun 2010
Virtually every organization acquires, uses and stores personally identifiable information about its customers, employees, patients, students and other individuals. These organizations are...
Provided by Sophos
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Whitepapers
8 Key Plays For Sales Success
Jan 2011
Pull ahead of your competition by learning best practices for incorporating these new technologies into your daily sales & marketing operations. This white paper will explore how you can close...
Provided by Salesforce.com
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White Papers
The 10 myths of safe web browsing
Jun 2010
Are you suffering from misconceptions about safe web browsing? You might think you're being safe, but with a newly infected webpage discovered every few seconds, it's next to impossible to stay up...
Provided by Sophos
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eBooks
SuccessList™ - Critical Success Factor identification & Profiling
Sep 2012
Business leadership may not have a crystal ball to show them the future, but they do have the ability to create and track meaningful data points, and to identify key events that lead to the...
Provided by ConnectWise
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Webcasts
CloudU Series: Say Goodbye to DIY Datacenters
Sep 2011
As IT increases in complexity each year, many small and medium businesses have little or no understanding of what a move to Cloud Computing really means in terms of underlying technology. In...
Provided by Rackspace Hosting
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Whitepapers
Speeding up your site with a content delivery network and Google PageSpeed
Jul 2012
As web content becomes more complex and dynamic, and impatient users expect consistently faster load times, the need for a cohesive performance strategy is greater than ever. Through a combination...
Provided by EdgeCast Networks Inc.
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Whitepapers
Social Media Analytics: Making Customer Insights Actionable
May 2012
Learn how the right combination of technologies can help you understand emerging customer trends and increase the ROI of your marketing campaigns.
Provided by IBM
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White Papers
Cloud Computing - What is its Potential Value for Your Company?
Sep 2009
Content provided by Google. Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership. You...
Provided by Google
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Webcasts
Increasing Sales Productivity
Dec 2009
In sales, lost time equals lost money. Steve Diamond, senior director of product marketing at Oracle, describes how an easy-to-use on-demand CRM solution can improve productivity at every stage of...
Provided by Oracle
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White Papers
Deliver Extraordinary Customer Experience
Oct 2010
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that sell similar products or services at competitive prices. That's why...
Provided by Oracle
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Whitepapers
Five Calls To Make When Developing a Mobile Learning Strategy
Jun 2011
With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the...
Provided by SkillSoft
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Whitepapers
To Increase Downloads, Instill Trust First
Oct 2012
Download this FREE white paper - To Increase Downloads, Instill Trust First - to learn how to increase downloads on your site with code signing.
Provided by Symantec
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Whitepapers - Video
The Cloud-Ready Data Center
Oct 2011
A video introduction to the Cisco Unified Data Center - the solution to expand the IT infrastructure from the physical, to the virtual, to the world of many clouds. Watch now.
Provided by Cisco Systems, Inc
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Whitepapers
Forrester Seven Top Integration Trends for 2011 to 2012
Apr 2012
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....
Provided by IBM
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White Papers
2011 Guide to Enterprise Mobility and Innovations
Nov 2010
Want a quick summary of what 2011 will be like in the mobile space? Here it is in three words: too much information. The mobile space is heating up to a level that may even exceed the excitement...
Provided by TechRepublic
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Whitepapers
An Enterprise Guide to 21st Century Customer Engagement
Jul 2012
Conversations around your business and your customers are happening in greater numbers across an increasing number of communication vehicles every year such as Facebook, Twitter, forums, email,...
Provided by Zendesk
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Whitepapers
Dyn's Three-Pronged Approach to Improved Email Delivery
Nov 2012
Delivery is the bottom line for email and Dyn.com Chief Scientist Tom Daly explains how a three pronged approach to ensuring inbox delivery results in more revenue for your company. Get...
Provided by Dyn
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White Papers
Follow The BI Leader
Nov 2008
Nancy Williams, Vice President of Business Intelligence and Data Warehousing, DecisionPath Consulting, says: "The leaders in the BI arena are companies that have had the vision and will to exploit...
Provided by DecisionPath Consulting
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White Papers
5 Key strategies to manage the cultural impacts of mobility management
Jan 2011
The bottom line is that successful wireless management requires a cultural shift. The good news? Cultural challenge doesn't have to be a roadblock! With a good strategy and implementation plan,...
Provided by ProfitLine
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White Papers
The Fastest Way to a Drupal Site
May 2011
Think it, Plan it, Build it. If you're new to Drupal, maybe you're already impressed with Drupal's power and flexibility, and you'd like to try your hand at setting up a website that goes beyond...
Provided by Acquia
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Whitepapers
Stop Taking the Heat - Six Steps to Avoid the e-Discovery Inferno
Jan 2011
Having an e-discovery process of managing data to be used as evidence for legal and investigative purposes is critical. Failure to do so can put your company at risk for legal liabilities and...
Provided by Quest Software, now a part of Dell
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White Papers
Drupal and Web Experience Management
May 2011
Drupal is more than a platform for publishing content on the web. It offers marketers the unparalleled capabilities to produce and maintain compelling interactive experiences. Web sites come alive...
Provided by Acquia
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Whitepapers
Closing the Security Gap: 2012 IOUG Data Security Survey Report
Nov 2012
The new survey from the Independent Oracle Users Group (IOUG) titled "Closing the Security Gap: 2012 IOUG Enterprise Data Security Survey," uncovers some interesting trends in IT security among...
Provided by Oracle
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Whitepapers
Extending Room Conferencing with Microsoft Lync
Aug 2012
Having transitioned to IP networking and high definition video, today's enterprise video conferencing industry is undergoing a metamorphosis that is even more significant than any in its history...
Provided by LifeSize Communications, Inc.
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Webcasts
Managing People You Can't See
Oct 2010
Attend our Webinar to hear James Ware and Charles Grantham, creators of the Future of Work program, discuss how the nature of work has changed to include mobile and remote employees, the...
Provided by Citrix Online
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White Papers
Differentiate Your Company with Complete CRM
Jan 2009
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
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White Papers
ROI video conferencing Tips
Aug 2011
Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the...
Provided by LifeSize Communications
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Whitepapers
The Future Belongs to the Intelligent Enterprise
Jul 2012
Tough economic conditions have made today's business environment more competitive than ever before. Escalating costs, unpredictable markets, and record deficits are impacting businesses around the...
Provided by Genpact
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White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
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Webcasts
Delivering a "Wow" Customer Experience
Dec 2009
In today's environment, companies can't just compete on price and product. They must also deliver a great customer experience. Rich Caballero, vice president of product management at Oracle,...
Provided by Oracle
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Case Studies
Case Study: Sales and Channel Management
Jan 2006
A specialty chemicals manufacturer was working with a limited sales model. The company asked McKinsey to help them expand beyond this sales model with transactional sales tools. McKinsey worked...
Provided by McKinsey & Company
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Case Studies
Hardys and Hansons
Jan 2006
Hardys and Hansons brewery, based mainly in Nottingham and Derby, has been in existence since 1832. It implemented a basic system to collate information, which took them forward a step. However,...
Provided by Cognos
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Tools & Templates
Case Study Worksheet And Template
Sep 2007
This template helps marketing professionals create a case study that they can use to present their product or service solution to potential customers. You can use this template to show potential...
Provided by Microsoft
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Whitepapers
Grow Your Business by Building Consumer Trust
Oct 2012
Download this FREE guide - Grow Your Business by Building Consumer Trust - and learn to establish a strong online relationship with your customer that is built on trust by bolstering security and...
Provided by Symantec
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Whitepapers
Legal Compliance in Electronic Record Keeping
Jun 2012
Legislation dictates that companies must ensure the secure retention of records and information with emails making up a significant amount of such "records". Regulated retention is a major issue...
Provided by Symantec
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Whitepapers - Video
HP ServiceGuard Solutions for Linux Disaster Recovery
May 2013
This flash video positions the HP ServiceGuard for Linux Disaster Recovery Solution as an integrated solution to a simple challenge that most businesses face: keeping Intel® Itanium®...
Provided by HP and Intel® Itanium® Processors
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Whitepapers
Whitepaper: Legal Compliance in Electronic Record Keeping
Apr 2013
Your mail server can only retain so much of your email - if these volumes are not monitored, the server will slow down and over time run out of space. However Deleting emails means your...
Provided by Symantec Australia
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Videos
LinkShare Uses Oracle Exadata for Real-time Data Analysis
Apr 2013
Jonathan Levine, COO from LinkShare, an online affiliate marketing network, discusses how Oracle Exadata’s extreme performance capabilities have enabled the company to offer Real-time Data...
Provided by Oracle
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Whitepapers
NPM Delivers Improved Network Visibility to IT Operations
Apr 2013
NPM tools provide performance and availability monitoring solutions for the applications traversing the data communication network (including network devices themselves and the network traffic...
Provided by Riverbed
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Whitepapers
Social Media Analytics: How to dramatically improve the capabilities within your organization
Apr 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
Provided by IBM
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Whitepapers
IBM Social Analytics: The science behind social media marketing
Apr 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social...
Provided by IBM
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Whitepapers
Cashing in on Customer Insight
Apr 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from...
Provided by IBM
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Whitepapers
Using Unified Communications in the Contact Centre
Mar 2013
Are you losing customers because they have to call your contact centre multiple times before their issues are resolved? Are your customers frustrated by the inability of your contact centre agents...
Provided by ShoreTel/NSC
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Podcasts
Building Java Apps on Heroku and Force.com
Oct 2012
In this session you will learn how to build Social Enterprise applications using Salesforce, Heroku, and Java. Through live coding and demonstrations you will learn how to instantly deploy and...
Provided by Salesforce.com
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Podcasts
Salesforce Platform: Understand Force.com in 60 Minutes or Less
Oct 2012
What is Force.com? How does it work? Where do I get started? If you're new to Salesforce, join this jumpstart session to discover how you can enable innovation for your organization by building...
Provided by Salesforce.com
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Whitepapers
Succeed in the cloud with service lifecycle management
Mar 2013
The emergence of the cloud has ended IT’s traditional monopoly on service delivery. To get ahead of the intense pressures and elevated expectations of the cloud era, IT must shift its business and...
Provided by Hewlett-Packard (HP)
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Whitepapers
Enhancing the Customer Experience: The Promise of BPM Technology for Retailers
Oct 2012
The burgeoning e-commerce industry has received a decisive boost from these multi-channel interactions, accelerating some retail strategies and disrupting others. To survive in this environment,...
Provided by Oracle
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Whitepapers
Closing the Security Gap: 2012 IOUG Data Security Survey Report
Nov 2012
The new survey from the Independent Oracle Users Group (IOUG) titled "Closing the Security Gap: 2012 IOUG Enterprise Data Security Survey," uncovers some interesting trends in IT security among...
Provided by Oracle
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Whitepapers
A Quick Peek at the Salesforce App
Feb 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
Provided by Salesforce.com
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Whitepapers
Forrester: What's Next in the Mobile Workplace?
Feb 2012
Momentum is growing for corporate mobility - 64% of firms say that unleashing employee mobility is a priority. Forrester examines the trends, outlines deployment priorities, and highlights the...
Provided by Cisco
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eBooks
The future of software delivery is cloudy: Leveraging the cloud transform development and test
Jan 2013
Cloud technology is a terrific platform for a vast array of workloads. But what about cloud computing can actually help you transform your business? Read this ebook to learn the real-world...
Provided by IBM
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Whitepapers
Security and high availability in cloud computing environments
Jan 2013
Cloud computing is attractive for many reasons. But the externalized aspect of outsourcing can make it harder to maintain data integrity and privacy, which presents an additional layer of risk....
Provided by IBM
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Whitepapers
Building a Successful Roadmap to the Cloud
Jan 2013
Developing a roadmap for your cloud strategy doesn't have to be daunting. It just takes a little planning, homework and collaboration. Read this IBM-sponsored white paper from Frost & Sullivan to...
Provided by IBM
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Whitepapers
How Brands Can Optimize Social Strategies with Analytics White Paper
Aug 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media. Brands need to know exactly which specific data is available...
Provided by Oracle
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Whitepapers
Branded Video Posts: Using Multimedia to Increase Engagement
Sep 2012
Video content - whether curated user-generated video or original branded content - is exploding across the internet. As a result, it has become imperative that you include video as part of your...
Provided by Oracle
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eBooks
Drive Marketing in Real Time with SAP HANA
Dec 2012
Your objectives are clear: maximize return on marketing investment (ROMI), improve brand equity, and increase the effectiveness of marketing operations. To achieve these objectives, you need to...
Provided by SAP
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Whitepapers
Integrative CRM Enhances Midsize Business Agility and Performance
Jan 2013
There is a fundamental shift in CRM today from simply being customer focused or customer-centric to proactively being customer-activated. Clients in today’s consumer economy desire to be treated...
Provided by IBM
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Whitepapers
Solution Brief: FSR: Internal reporting process automation
Jan 2013
To respond and adapt to the many market challenges you face in today’s economic environment, management requires more robust discussion and analysis within their business reports. Read this...
Provided by IBM
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Case Studies
Samsung Electronics Gains Ability to Bring Mobile Phones to Market Faster
Dec 2012
Samsung Electronics Co., Ltd is a leading mobile phone provider employing nearly 190,500 people in 206 offices across 68 countries. By using Oracle Java Wireless Client, Samsung could develop...
Provided by Oracle
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Whitepapers
Q&A: Use Mobile Marketing to Boost Sales
Dec 2012
Alice Bredin is an internationally renowned small business expert. She is founder and president of Bredin Inc., a marketing consultancy that helps Fortune 500 firms develop profitable, long-term...
Provided by AT&T
-
Whitepapers
Road to Smarter Computing
Nov 2012
In this paper we will explore end-user's view on Smarter Computing. Data Center investment comes in two flavors - those that differentiate in the eyes of the customer when they are improved, and...
Provided by IBM
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Whitepapers
Dyn's Three-Pronged Approach to Improved Email Delivery
Nov 2012
Delivery is the bottom line for email and Dyn.com Chief Scientist Tom Daly explains how a three pronged approach to ensuring inbox delivery results in more revenue for your company. Get...
Provided by Dyn
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Whitepapers
Fortescue Metals Mines For Rapid Growth With HP Managed Cloud Solution
Jun 2012
The market is flooded with cloud solutions which creates difficulties for organizations to choose the right one without sifting through endless trials. Let's face it - time is money. Learn how...
Provided by HP - Australia
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Case Studies
Case Study: Suncorp Metway Ltd
Mar 2011
Find out how Suncorp Metway Ltd significantly increased market share without increasing market spend, and saved approximately US $10 million annually on integration and associated costs.
Provided by IBM
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Whitepapers
CRM & Supply Chain management Solutions guide: Is your strategy as smart as your customers?
Nov 2012
Today's customers are up-to-date, well informed and demanding. The smart customer is constantly on the look out for vendors who provide a great customer experience and excellent service. Find out...
Provided by IBM
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Whitepapers
Empowered Customers Drive Collaborative Business
May 2012
Businesses are under increasing pressure by their customers to adapt. Mobile devices and growing use of the Web have changed customer expectations, with increased access to information and new...
Provided by IBM
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Whitepapers
Seamless Unified Communications for the Everywhere Enterprise
Oct 2012
Virtually every enterprise is everywhere these days. Employees work at offices, of course, but they also work at home and from public places, including airports, hotels, customer and partner...
Provided by ShoreTel
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Whitepapers
Legal Compliance in Electronic Record Keeping
Jun 2012
Legislation dictates that companies must ensure the secure retention of records and information with emails making up a significant amount of such "records". Regulated retention is a major issue...
Provided by Symantec
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Whitepapers
To Increase Downloads, Instill Trust First
Oct 2012
Download this FREE white paper - To Increase Downloads, Instill Trust First - to learn how to increase downloads on your site with code signing.
Provided by Symantec
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Whitepapers
Grow Your Business by Building Consumer Trust
Oct 2012
Download this FREE guide - Grow Your Business by Building Consumer Trust - and learn to establish a strong online relationship with your customer that is built on trust by bolstering security and...
Provided by Symantec
-
Whitepapers
Optimizing Collaboration Environments for Maximum Productivity
Nov 2011
Microsoft SharePoint is proliferating throughout enterprises in various deployment models (e.g., SaaS) for consistent data delivery and universal access. But distributed SharePoint implementations...
Provided by Riverbed
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Whitepapers
Accelerating Cloud Services
Jan 2009
To stay competitive and keep costs down, today's enterprises need to consolidate resources, quickly provision services, and more effectively rationalize costs with new business models. If done...
Provided by Riverbed
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Whitepapers
Building Trust in the Modern Workplace
Oct 2012
Without trust, relationships fail - and without relationships, businesses fail. Today's virtual office tools benefit employees and businesses alike - but only if managers can trust their...
Provided by Citrix Online
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Whitepapers
The Power User's Guide To Successful Webinars
Oct 2012
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing....
Provided by Citrix Online
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Whitepapers
The Secret Formula for Webinar Presentations that Work Every Time
Oct 2012
Text-heavy slides and large photos bore your audience and bog down the presentation. It's time to redesign your slide deck with a few simple tricks. One of the most important factors in your...
Provided by Citrix Online
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White Papers
Transforming Business Through Collaboration
May 2011
Businesses increasingly see collaboration as a strategic initiative because it allows them to take advantage of new business models and meet customer demands. Collaboration helps organizations...
Provided by Sage Software
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White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
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White Papers
The Social Customer Engagement Index
Jul 2011
Companies are turning to social channels to engage with customers and prospects and build better, longer relationships with them. And, as organizations adopt social tools and strategies to engage...
Provided by SAP
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White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
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White Papers
ROI video conferencing Tips
Aug 2011
Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the...
Provided by LifeSize Communications
-
White Papers
Analyzing Industry Maturity Stages
Feb 2008
The Product Life Cycle model can help to analyze maturity stages of products and industries. A constant and sustainable cash flow (revenue) stream from product sales is the key to any long-term...
Provided by 12manage
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White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
-
Tools & Templates
Incentive Offer
Jan 2008
Use this template to express and explain the incentive offers, these are often dismissed as gimmicks, but if used correctly, they can boost your response rate. Introduce your product or service,...
Provided by Best Sample Letters
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White Papers
Criteria Necessary For A Market Segment Improves Marketing
Jan 2008
Knowing the five criteria necessary for a market segment helps you, as a small business owner, to improve your marketing. Effective marketing caters to your best potential customers - your target...
Provided by contentdig.com
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Whitepapers
8 Key Plays For Sales Success
Jan 2011
Pull ahead of your competition by learning best practices for incorporating these new technologies into your daily sales & marketing operations. This white paper will explore how you can close...
Provided by Salesforce.com
-
White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
-
Whitepapers
Stop Taking the Heat - Six Steps to Avoid the e-Discovery Inferno
Jan 2011
Having an e-discovery process of managing data to be used as evidence for legal and investigative purposes is critical. Failure to do so can put your company at risk for legal liabilities and...
Provided by Quest Software, now a part of Dell
-
Whitepapers
The Smarter Railroad: An opportunity for the railroad industry
May 2012
Embedded intelligence, analytics and optimization are reshaping the railroad industry and providing new opportunities. And while demand for rail services is increasing, infrastructure and capacity...
Provided by IBM
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Webcasts
Webinar: Securing the Cloud Dec 10th, 2pm ET / 11am PT
Nov 2009
Cloud computing promises to provide vast computing power, reliable off-site data storage, wide availability, all at lower maintenance and investment costs. But recent cloud computing mishaps have...
Provided by Enterprise Florida
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Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
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White Papers
Follow The BI Leader
Nov 2008
Nancy Williams, Vice President of Business Intelligence and Data Warehousing, DecisionPath Consulting, says: "The leaders in the BI arena are companies that have had the vision and will to exploit...
Provided by DecisionPath Consulting
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White Papers
Assembling a Next Generation Enterprise Web Infrastructure with Drupal and Acquia
Aug 2011
Once thought of as a content distribution channel, the web is now about social content experiences: the rich, interactive experiences that can be created from a blend of media types shared by...
Provided by Acquia
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
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White Papers
Social CRM Comes of Age
Jan 2009
Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must...
Provided by Oracle
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White Papers
Create Enduring Customer Relationships
Jan 2009
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the...
Provided by Oracle
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White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
-
White Papers
Differentiate Your Company with Complete CRM
Jan 2009
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
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White Papers
How Do You Evaluate Which On-Demand CRM Solution Is Right for You?
Oct 2010
The three main drivers of SaaS adoption—low initial cost of ownership, speed of deployment, and low internal IT resource profile—make SaaS solutions attractive at any time, but even more so in...
Provided by Oracle
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White Papers
Empowerment as a Growth Strategy
Jan 2009
There is a strong technology element to employee empowerment. All levels of management and customer-facing employees need to be empowered to serve the company on one hand, and the customer on the...
Provided by Oracle
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White Papers
The Most Effective Marketing Strategies Revealed
May 2009
Marketing strategies are important elements in the business development. Any business entrepreneur-big or small should not undervalue the task of selling the business because it serves as a...
Provided by Article Slide
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White Papers
Marketing Strategies You Can Use
Jun 2009
If you are an owner of a marketing company, you should definitely have some marketing strategies ready. The customers that give you marketing projects should be satisfied with your strategies....
Provided by Article Slide
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White Papers
Using Semantic Analysis to Classify Search Engine Spam
Jan 2009
Due to the similarities between spam and non-spam their original semantic analyzers are not an effective method to classify spam content. Since spam and non-spam documents are so similar, it is...
Provided by Stanford University
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White Papers
The Secrets Behind Engaging, Empowering White Papers
Jul 2009
White papers are long. They're in-depth. They take time to write. And marketing tradition says they're one of the most powerful tools you can employ for lead generation, thought leadership, and...
Provided by Wayfarer Writing
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White Papers
Market Driving Organizations
Jan 2009
This paper approaches the scientific micromarketing opportunity through initially posing the following questions provided in this paper that in all likelihood would present themselves to the...
Provided by Sentrana
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White Papers
Mobile Marketing - A Global Industry Survey
Feb 2009
The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine...
Provided by Netsize
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White Papers
The Store: The Last Mile in Delivering Customer-Centricity
Jul 2009
Learn how leading retailers are anticipating and responding to consumer demand where the rubber meets the road: inside the store. In today's competitive business climate, the moment of truth for...
Provided by Oracle
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White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
Jul 2009
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
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White Papers
Increasing Response With 1:1 Campaigns
Mar 2009
The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand...
Provided by L2
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Whitepapers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
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Webcasts
Audiocast: Choosing Google Apps over Microsoft Exchange
Aug 2009
Duralee is a 400-person, fast-growing decorative fabrics company. When CIO Bill Kelly joined the company, he knew he'd have to switch out its aging messaging infrastucture and assumed he'd go with...
Provided by Google
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Webcasts
Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM
Mar 2008
Microsoft Dynamics® CRM is one of the fastest growing CRM products in the market. In addition to the functionality you would expect from a world-class CRM solution, Microsoft Dynamics CRM also...
Provided by Microsoft
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White Papers
Auto Repair Services Provider Boosts Efficiency with Easy-to-Use CRM Solution
Jul 2008
Service Repair Solutions provides technology solutions that help automotive technicians increase the efficiency and accuracy of their work. For two years, Service Repair Solutions used NetSuite...
Provided by Microsoft
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White Papers
Raymond James Financial to Provide CRM Solution, Distribute Best-Practices Workflow
Aug 2009
Raymond James Financial employs over 3,000 financial advisors, 75 percent of whom are independent contractors. To attract and keep well-to-do clients, these advisors must apply sophisticated...
Provided by Microsoft
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Case Studies
Dental Imaging Company Speeds Time to Market with Hosted Microsoft Solution
Sep 2008
ORBIT Imaging, Inc. provides advanced digital imaging services of the teeth, face and jaws to physicians, dentists, and dental specialists. The startup company needed to minimize their initial IT...
Provided by Microsoft
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White Papers
How To Make More Sales With Less Effort
Jan 2009
Probably the most valuable skill to learn for reducing your sales effort is to learn how to market yourself effectively so that you barely have to sell at all. Personal Marketing is the fastest...
Provided by Evan Carmichael
