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marketing strategy
(2669 results)-
White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
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Downloads
Remote support for PCs, Macs and Smartphones
Nov 2011
With LogMeIn Rescue, you'll be able to instantly support more users on more of today's most popular platforms. From PCs to Macs to almost all smartphones, LogMeIn Rescue lets you offer complete...
Provided by LogMeIn
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White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
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Webcasts
Anatomy of a Lousy Pitch: The 6 Worst Presentation Habits and How You Can Avoid Them
Feb 2010
Join us February 9 to hear Wackel reveal the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so...
Provided by Citrix Online
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White Papers
Protecting personally identifiable information: What data is at risk and what you can do about it
Jun 2010
Virtually every organization acquires, uses and stores personally identifiable information about its customers, employees, patients, students and other individuals. These organizations are...
Provided by Sophos
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White Papers
The 10 myths of safe web browsing
Jun 2010
Are you suffering from misconceptions about safe web browsing? You might think you're being safe, but with a newly infected webpage discovered every few seconds, it's next to impossible to stay up...
Provided by Sophos
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Webcasts
CloudU Series: Say Goodbye to DIY Datacenters
Sep 2011
As IT increases in complexity each year, many small and medium businesses have little or no understanding of what a move to Cloud Computing really means in terms of underlying technology. In...
Provided by Rackspace Hosting
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White Papers
Cloud Computing - What is its Potential Value for Your Company?
Sep 2009
Content provided by Google. Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership. You...
Provided by Google
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Webcasts
Increasing Sales Productivity
Dec 2009
In sales, lost time equals lost money. Steve Diamond, senior director of product marketing at Oracle, describes how an easy-to-use on-demand CRM solution can improve productivity at every stage of...
Provided by Oracle
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White Papers
Deliver Extraordinary Customer Experience
Oct 2010
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that sell similar products or services at competitive prices. That's why...
Provided by Oracle
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Whitepapers - Video
The Cloud-Ready Data Center
Oct 2011
A video introduction to the Cisco Unified Data Center - the solution to expand the IT infrastructure from the physical, to the virtual, to the world of many clouds. Watch now.
Provided by Cisco Systems, Inc
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White Papers
2011 Guide to Enterprise Mobility and Innovations
Nov 2010
Want a quick summary of what 2011 will be like in the mobile space? Here it is in three words: too much information. The mobile space is heating up to a level that may even exceed the excitement...
Provided by TechRepublic
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White Papers
Follow The BI Leader
Nov 2008
Nancy Williams, Vice President of Business Intelligence and Data Warehousing, DecisionPath Consulting, says: "The leaders in the BI arena are companies that have had the vision and will to exploit...
Provided by DecisionPath Consulting
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White Papers
5 Key strategies to manage the cultural impacts of mobility management
Jan 2011
The bottom line is that successful wireless management requires a cultural shift. The good news? Cultural challenge doesn't have to be a roadblock! With a good strategy and implementation plan,...
Provided by ProfitLine
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White Papers
How to Design and Deliver Effective Virtual Sales Presentations
Oct 2010
This What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
Provided by Citrix Online
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White Papers
The Fastest Way to a Drupal Site
May 2011
Think it, Plan it, Build it. If you're new to Drupal, maybe you're already impressed with Drupal's power and flexibility, and you'd like to try your hand at setting up a website that goes beyond...
Provided by Acquia
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White Papers
Drupal and Web Experience Management
May 2011
Drupal is more than a platform for publishing content on the web. It offers marketers the unparalleled capabilities to produce and maintain compelling interactive experiences. Web sites come alive...
Provided by Acquia
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White Papers
Differentiate Your Company with Complete CRM
Jan 2009
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
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White Papers
Moving towards Customer-Centric Pricing: From strategy to implementation, the new opportunities for banks to compete in the current economic downturn
Dec 2010
Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve...
Provided by IBM
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White Papers
ROI video conferencing Tips
Aug 2011
Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the...
Provided by LifeSize Communications
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White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
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Webcasts
Delivering a "Wow" Customer Experience
Dec 2009
In today's environment, companies can't just compete on price and product. They must also deliver a great customer experience. Rich Caballero, vice president of product management at Oracle,...
Provided by Oracle
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Case Studies
Hardys and Hansons
Jan 2006
Hardys and Hansons brewery, based mainly in Nottingham and Derby, has been in existence since 1832. It implemented a basic system to collate information, which took them forward a step. However,...
Provided by Cognos
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Downloads
Cloud Security Guidance IBM Recommendations for the Implementation of Cloud Security
Jan 2011
Cloud computing is a flexible, cost-effective, and proven delivery platform for providing business or consumer IT services over the Internet. Cloud resources can be rapidly deployed and easily...
Provided by IBM
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Tools & Templates
Case Study Worksheet And Template
Sep 2007
This template helps marketing professionals create a case study that they can use to present their product or service solution to potential customers. You can use this template to show potential...
Provided by Microsoft
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White Papers
IT Pays to Specialize in a Vertical Market - How IT Solutions Providers Can Grow Through a Targeted Approach to Marketing and Sales
Apr 2012
How does a provider of managed IT services grow its business? The answer lies in the adage "jack-of-all-trades, master of none." Specialization is the key. To achieve sustainable growth, consider...
Provided by ConnectWise
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White Papers
Social CRM Comes of Age
Jan 2009
Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must...
Provided by Oracle
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White Papers
Together, we can work smarter
Jan 2009
By giving your people the tools and resources to work more effectively, you are giving your business the opportunity to operate more efficiently.
Provided by IBM
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Tools & Templates
See how easy it is to update—or completely reinvent—your web site today
Dec 2009
Your web site is often a customer's first impression of your business. What is yours saying about you? If your current site isn't helping you attract and interest customers, help is close at...
Provided by Microsoft
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Webcasts
HP Operations Manager: Monitor heterogeneous IT environments, reduce management costs, and speed time to problem resolution
Sep 2009
This on-demand webinar discusses how to cut the costs of managing your heterogeneous IT infrastructure and reduce the time it takes to resolve problems. In this webinar, you will learn: Why...
Provided by Hewlett-Packard (HP)
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White Papers
Safer web browsing in four steps: Technology to help you reduce risk
Sep 2010
The web is now the cybercriminal's favored means of attack, with a newly infected website discovered every few seconds. Hijacked trusted sites, poisoned search results, fake anti-virus software...
Provided by Sophos
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White Papers
BPM Case Study; WebSphere Lombardi Edition discovered $2 Million per quarter in savings.
Dec 2010
This large computer manufacturer is one of the world's leading computer systems companies. They design, build and customize products and services to satisfy a range of customer requirements. Their...
Provided by IBM
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
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White Papers
What's your strategy for ensuring IT relevancy?
Oct 2011
Today, the greatest opportunity to transform an organization can come from the data center. Find out what to focus on, so you don't miss your opportunity to drive business innovation. Read more.
Provided by Cisco Systems, Inc
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White Papers
Forrester Seven Top Integration Trends for 2011 to 2012
Apr 2012
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....
Provided by IBM
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White Papers
Five Calls To Make When Developing a Mobile Learning Strategy
Jun 2011
With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the...
Provided by SkillSoft
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White Papers
Create Enduring Customer Relationships
Jan 2009
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the...
Provided by Oracle
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White Papers
ROI Case Study Google Apps TVR Communications
Sep 2009
An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications replace its existing Microsoft...
Provided by Google
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Webcasts
How to Improve Customer Service
Dec 2009
Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer...
Provided by Oracle
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White Papers
The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers
Oct 2010
Loyal customers are your company's most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their...
Provided by Oracle
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White Papers
Social Media Analytics: Making Customer Insights Actionable
May 2012
Learn how the right combination of technologies can help you understand emerging customer trends and increase the ROI of your marketing campaigns.
Provided by IBM
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White Papers
The Smarter Railroad: An opportunity for the railroad industry
May 2012
Embedded intelligence, analytics and optimization are reshaping the railroad industry and providing new opportunities. And while demand for rail services is increasing, infrastructure and capacity...
Provided by IBM
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White Papers
Solutions for Today's Smart Business
May 2012
Welcome to the IBM Midmarket Briefing Center, your virtual gateway to experts for midsize businesses. Here you will learn about breakthrough innovations, business insights and solutions that...
Provided by IBM
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White Papers
Using SP for ECM
May 2012
As the non-profit association dedicated to nurturing, growing and supporting the ECM (Enterprise Content Management) community, AIIM is proud to provide this research at no charge. In this way,...
Provided by IBM
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White Papers
IW Social Business
May 2012
When AIIM started tracking Enterprise 2.0 in March 20081, only 13% of respondents felt their organization had any real understanding of what it was about. That report focused on the definition and...
Provided by IBM
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White Papers
"Oracle Full-Stack Integration: Maximize the Value of IT Investments from Applications to Disk"
Apr 2012
In the quest to generate revenue now and in the future, the alignment of information technology with business and mission has never been more important, and the integration of everything from...
Provided by Oracle
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White Papers
IT Pays to Specialize in a Vertical Market - How IT Solutions Providers Can Grow Through a Targeted Approach to Marketing and Sales
Apr 2012
How does a provider of managed IT services grow its business? The answer lies in the adage "jack-of-all-trades, master of none." Specialization is the key. To achieve sustainable growth, consider...
Provided by ConnectWise
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White Papers
Smarter commerce for Consumer Products
Apr 2012
As our planet becomes increasingly interconnected, instrumented and infused with intelligence, a new consumer is emerging - an empowered consumer. Enabled by technology and social media, these...
Provided by IBM
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White Papers
Forrester Seven Top Integration Trends for 2011 to 2012
Apr 2012
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....
Provided by IBM
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White Papers
IBM's BladeCenter Foundation for Cloud vs Cisco's Unified ComputingSystem: A Price and Value Discussion
Apr 2012
Clabby white paper that highlights the benefits and advantages that IBM brings to the market with its breakthrough technology and products, providing the right solution and value for customers'...
Provided by IBM
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White Papers
New ODM Sandbox Tutorial
Apr 2012
This 4-hour timed tutorial consists of four exercises that will allow someone to learn how WebSphere Operational Decision Management (WODM) automates a wide range of decisions for line-of-business...
Provided by IBM
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White Papers
Readying your portals for social business
Apr 2012
Improve business outcomes by adding social and real-time collaboration to your portals to realize value through greater revenue, improved customer satisfaction and lower operational costs
Provided by IBM
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White Papers
The Human Factor In Laptop Encription
Feb 2010
In this study we surveyed 568 IT practitioners and 563 non-IT business managers. An important finding of the study is that there has been virtually no improvement in the practices of non-IT...
Provided by Absolute Software
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White Papers
Zions Bancorporation: Zeroing in on Profits
Mar 2012
How did analysts at this banking group turn unprofitable client relationships into profitable ones? By building a modeling tool designed to pinpoint the most profitable offerings. See how Zions...
Provided by SAP
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White Papers
The Future of Loyalty
Mar 2012
Gain insight into how the changing face of loyalty and what this means now and in the future, how retailers can gain advantage from more adept use of technology and data, and the importance of...
Provided by SAP
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White Papers
Retail Week Tearing Up the Rule Book
Mar 2012
The past decade has seen significant changes in the experience that customers have when they interact with a retailer. The development of multichannel retail has been crucial to this. Whether it...
Provided by SAP
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Podcasts
Standard Bank Customer Video
Mar 2012
See how Standard Bank S.A. offers an innovative, new banking channel with a compelling mobile customer experience using SAP's mobile platform.
Provided by SAP
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White Papers
Solution Brief: SAP for Banking: Innovations to Help Banks Run Better
Mar 2012
Advanced Solutions, Technology, and Delivery Boost Responsiveness While Lowering Risk and Cost.
Provided by SAP
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White Papers
Real-Time Business: Playing to win in the new Global marketplace (Europe)
Mar 2012
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and...
Provided by SAP
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White Papers
Real-Time Business: Playing to win in the new Global marketplace (Asia-Pacific)
Mar 2012
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and...
Provided by SAP
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White Papers
Retail Week on Promotion
Mar 2012
Consumers usually find they are offered special prices or promotions depending on their relationship with a company for certain purchases, such as renewing a mobile phone contract or insurance....
Provided by SAP
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White Papers
Keeping Up with the Mobile Consumer
Mar 2012
In RSR's collective years in the retail industry they have rarely seen a technology act as such a galvanizing force on the retail industry - and in a positive way - than consumer mobile. It is a...
Provided by SAP
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White Papers
Marketing Analytics
Mar 2012
Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of...
Provided by Oracle
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Webcasts
LinkShare Migrates to Oracle Exadata for Fast, Real-Time Data Analysis
Mar 2012
LinkShare, an online affiliate marketing network, helps a wide range of Fortune 500 companies design and execute effective online marketing strategies. COO Jonathan Levine discusses how LinkShare...
Provided by Oracle
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Webcasts
R.L. Polk Discusses Storage Efficiency with Oracle Exadata
Mar 2012
Douglas Miller, Director of Global Database Development and Operations at R.L. Polk, a leader in automotive intelligence and marketing solutions, discusses the benefits of Oracle Exadata's...
Provided by Oracle
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White Papers
CMO Guide to Marketing ROI
Dec 2011
Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced...
Provided by Aprimo
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White Papers
B2B Marketers Must Better Prepare For Marketing Automation
Dec 2011
Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role,...
Provided by Aprimo
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White Papers
Trends and Leaders Driving New Integrated Marketing Strategies
Dec 2011
Marketers who develop an Integrated Marketing Management strategy will deliver a 50% higher ROMI (Return on Marketing Investment) by 2014 than those who do not. While marketers have a wide...
Provided by Aprimo
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White Papers
Insights to Help Advance Digital Marketing
Dec 2011
The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't...
Provided by Aprimo
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White Papers
Five Tips to Better Digital Customer Conversations
Dec 2011
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
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Case Studies
Case Study - Triboo
Feb 2012
Triboo is a dynamic web company that specializes in managing e-commerce activities and performance marketing for many blue chip companies in Italy. The company supports 2 million page views and 45...
Provided by Riverbed
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Case Studies
Case Study - See Tickets
Feb 2012
With 85 percent of its ticket sales made online, See Tickets knows how important it is that customers be able to access its website at any time. What they needed but didn't have was a robust,...
Provided by Riverbed
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White Papers
Social networking malware
Feb 2012
When sharing is not caring Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their...
Provided by GFI Software
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White Papers
Market Landscape Report: Online File Sharing and Collaboration in the Enterprise
Dec 2011
The trend toward "consumerization" marches onward in IT; more and more end-users are choosing their own hardware plaforms and software applications in lieu of the IT-sanctioned business tools...
Provided by Box.net
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White Papers
Nucleus ROI Case Study: Concept One Accessories
Jan 2012
Read how this sports, entertainment, and fashion accessory firm achieved an 866% ROI in two months using IBM Cognos Express.
Provided by IBM
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White Papers
Breakaway Technologies, See how a consumer electronics retailer makes quick decisions about its optimal inventory levels using profitability analysis.
Jan 2012
See how a consumer electronics retailer makes quick decisions about its optimal inventory levels using profitability analysis.
Provided by IBM
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White Papers
McCormick and Schmick's Restaurants Gains New Insight into Dining Trends and Financial Performance with IBM Cognos Express - Success Story
Jan 2012
McCormick & Schmick's Seafood Restaurants needed better insight to understand and take advantage of key business trends. Find out why they chose IBM Cognos Express to deliver that insight.
Provided by IBM
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White Papers
Stop Taking the Heat - Six Steps to Avoid the e-Discovery Inferno
Jan 2011
Stop Taking the Heat! Avoid the e-Discovery Inferno. To protect your organization from costly legal battles, you need to ensure you're saving email. But retaining unnecessary information burns...
Provided by Quest Software
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White Papers
Lower Costs and Boost Customer Loyalty by Injecting Knowledge into CRM
Jan 2012
Across industries, those responsible for customer support are charged with lowering costs and improving customer loyalty. But often these goals are seen as diametrically opposed. Whether it's...
Provided by Oracle
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White Papers
IBM eX5 systems help Acxiom transform IT With 5th Generation IBM Enterprise X-Architecture - A Case Study
Jan 2012
Acxiom is a leader in marketing services and technology, supporting successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
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Webcasts
User Experience Management Indicators for Business and IT Success
Sep 2010
In this Quest Software on-demand webcast, learn about the importance of user experience management indicators - and what they can do for your business. See how common indicators enable...
Provided by Quest Software
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White Papers
IIS Cloud Computing WP
Oct 2010
Cloud computing has created a lot of buzz in the marketplace, as well as confusion about its benefits. The free white paper, "IBM Perspectives on Cloud Computing" is geared fro both IT and...
Provided by IBM
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White Papers
Analyst Report: Taking Collaboration to the Next Level
Apr 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
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White Papers
Transforming Business Through Collaboration
May 2011
Businesses increasingly see collaboration as a strategic initiative because it allows them to take advantage of new business models and meet customer demands. Collaboration helps organizations...
Provided by Sage Software
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White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
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White Papers
How To Achieve a Great and Profitable Customer Experience
Jul 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg...
Provided by SAP
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White Papers
The Social Customer Engagement Index
Jul 2011
Companies are turning to social channels to engage with customers and prospects and build better, longer relationships with them. And, as organizations adopt social tools and strategies to engage...
Provided by SAP
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White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
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White Papers
ROI video conferencing Tips
Aug 2011
Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the...
Provided by LifeSize Communications
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White Papers
Analyzing Industry Maturity Stages
Feb 2008
The Product Life Cycle model can help to analyze maturity stages of products and industries. A constant and sustainable cash flow (revenue) stream from product sales is the key to any long-term...
Provided by 12manage
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White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
-
Tools & Templates
Incentive Offer
Jan 2008
Use this template to express and explain the incentive offers, these are often dismissed as gimmicks, but if used correctly, they can boost your response rate. Introduce your product or service,...
Provided by Best Sample Letters
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White Papers
Criteria Necessary For A Market Segment Improves Marketing
Jan 2008
Knowing the five criteria necessary for a market segment helps you, as a small business owner, to improve your marketing. Effective marketing caters to your best potential customers - your target...
Provided by contentdig.com
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Downloads
Remote support for PCs, Macs and Smartphones
Nov 2011
With LogMeIn Rescue, you'll be able to instantly support more users on more of today's most popular platforms. From PCs to Macs to almost all smartphones, LogMeIn Rescue lets you offer complete...
Provided by LogMeIn
-
White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
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Webcasts
Webinar: Securing the Cloud Dec 10th, 2pm ET / 11am PT
Nov 2009
Cloud computing promises to provide vast computing power, reliable off-site data storage, wide availability, all at lower maintenance and investment costs. But recent cloud computing mishaps have...
Provided by Enterprise Florida
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Case Studies
Case Study: Sales and Channel Management
Jan 2006
A specialty chemicals manufacturer was working with a limited sales model. The company asked McKinsey to help them expand beyond this sales model with transactional sales tools. McKinsey worked...
Provided by McKinsey & Company
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Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
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White Papers
Business Strategy for Cloud Providers. The Case for Potential Cloud Services Providers.
Jul 2010
Get no nonsense, practical guidance on how to succeed as a cloud provider in the marketplace. Focusing on reality and not hype, this whitepaper addresses how to best evaluate cloud...
Provided by IBM
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White Papers
Follow The BI Leader
Nov 2008
Nancy Williams, Vice President of Business Intelligence and Data Warehousing, DecisionPath Consulting, says: "The leaders in the BI arena are companies that have had the vision and will to exploit...
Provided by DecisionPath Consulting
-
White Papers
BPM Case Study; WebSphere Lombardi Edition discovered $2 Million per quarter in savings.
Dec 2010
This large computer manufacturer is one of the world's leading computer systems companies. They design, build and customize products and services to satisfy a range of customer requirements. Their...
Provided by IBM
-
Webcasts
Anatomy of a Lousy Pitch: The 6 Worst Presentation Habits and How You Can Avoid Them
Feb 2010
Join us February 9 to hear Wackel reveal the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so...
Provided by Citrix Online
-
White Papers
Assembling a Next Generation Enterprise Web Infrastructure with Drupal and Acquia
Aug 2011
Once thought of as a content distribution channel, the web is now about social content experiences: the rich, interactive experiences that can be created from a blend of media types shared by...
Provided by Acquia
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
-
White Papers
Social CRM Comes of Age
Jan 2009
Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must...
Provided by Oracle
-
White Papers
Create Enduring Customer Relationships
Jan 2009
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the...
Provided by Oracle
-
White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
-
White Papers
Differentiate Your Company with Complete CRM
Jan 2009
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
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White Papers
How Do You Evaluate Which On-Demand CRM Solution Is Right for You?
Oct 2010
The three main drivers of SaaS adoption—low initial cost of ownership, speed of deployment, and low internal IT resource profile—make SaaS solutions attractive at any time, but even more so in...
Provided by Oracle
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White Papers
Empowerment as a Growth Strategy
Jan 2009
There is a strong technology element to employee empowerment. All levels of management and customer-facing employees need to be empowered to serve the company on one hand, and the customer on the...
Provided by Oracle
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White Papers
The Most Effective Marketing Strategies Revealed
May 2009
Marketing strategies are important elements in the business development. Any business entrepreneur-big or small should not undervalue the task of selling the business because it serves as a...
Provided by Article Slide
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White Papers
Marketing Strategies You Can Use
Jun 2009
If you are an owner of a marketing company, you should definitely have some marketing strategies ready. The customers that give you marketing projects should be satisfied with your strategies....
Provided by Article Slide
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White Papers
Using Semantic Analysis to Classify Search Engine Spam
Jan 2009
Due to the similarities between spam and non-spam their original semantic analyzers are not an effective method to classify spam content. Since spam and non-spam documents are so similar, it is...
Provided by Stanford University
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White Papers
The Secrets Behind Engaging, Empowering White Papers
Jul 2009
White papers are long. They're in-depth. They take time to write. And marketing tradition says they're one of the most powerful tools you can employ for lead generation, thought leadership, and...
Provided by Wayfarer Writing
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White Papers
Market Driving Organizations
Jan 2009
This paper approaches the scientific micromarketing opportunity through initially posing the following questions provided in this paper that in all likelihood would present themselves to the...
Provided by Sentrana
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White Papers
Mobile Marketing - A Global Industry Survey
Feb 2009
The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine...
Provided by Netsize
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White Papers
The Store: The Last Mile in Delivering Customer-Centricity
Jul 2009
Learn how leading retailers are anticipating and responding to consumer demand where the rubber meets the road: inside the store. In today's competitive business climate, the moment of truth for...
Provided by Oracle
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White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
Jul 2009
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
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White Papers
Increasing Response With 1:1 Campaigns
Mar 2009
The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand...
Provided by L2
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White Papers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
