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marketing strategy
(2294 results)-
Webcasts
Article Marketing Can Really Grow Your Business
May 2009
This presenter of this webcast talks about Article marketing which is a powerful way to promote the products or services for little to no cost. It's fast, easy and quite effective.
Provided by Howcast
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White Papers
Supercharge Your Sales Organization With Web Conferencing
Dec 2008
Today's sales professionals rely on an array of technologies that were virtually unknown just a decade or two ago. Cell phones, email and GPS navigation systems are now all considered essential...
Provided by Tippit
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White Papers
How To Select Research Company
Jul 2007
ESOMAR (European Social and Marketing Research Association) provides procedures for selecting research company. This organization establishes professional and ethic norms of research activities in...
Provided by IPM
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White Papers
A Growth Strategy For Long Term
Aug 2008
Economies that depend primarily on a single resource are exposed to ongoing shocks, but an export-based diversification strategy can alleviate the tremors. Hundreds of billions of dollars have...
Provided by Booz & Company
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Webcasts
How To Build Your MLM Business On A Small Budget
Nov 2009
This video shares three ways to build your MLM business on a budge.
Provided by Howcast
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Webcasts
Internet Network Marketing - Generating Leads
Feb 2009
This webcast is discussing advantages of Internet Network Marketing its prominent advantages is of Generating your own leads compared to purchasing generic leads.
Provided by Howcast
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Webcasts
Nature And Roles Of Goods And Services Marketing
Jan 2010
This webcast is discussing about the importance of word of mouth in the service industry By Laurie Young.
Provided by Howcast
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Webcasts
How To Create A SWOT Analisys
Apr 2009
This webcast is discussing about SWOT analysis which can be effective only if applied to market segments. Learn how to make one for your business.
Provided by Howcast
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Webcasts
How To Use "Easy Text To HTML Converter" Tool For Any Network Marketing
Apr 2009
This video is about building a business online requires tools and this is a tool that I believe every person involved in network marketing should have. Network marketing requires marketing skills,...
Provided by Howcast
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Webcasts
How HubSpot Inbound Marketing Is Changing The PR Industry
Jun 2009
This webcast explains how Inbound Marketing is changing the PR industry.
Provided by Howcast
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Webcasts
How To Generate Your Own MLM Marketing Lead Guide 1
Jul 2009
In this movie you will learn exactly step-by-step what to do before you choose a keyword phrase. Remember this keyword guide is just one way of many to generate your own MLM Marketing Leads.
Provided by Howcast
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Webcasts
Network Marketing Leads
Dec 2008
It is no surprise that business enterprises, big and small are always looking forward to reduce their operational costs and gain huge money on returns. With the coming of internet there opened a...
Provided by Howcast
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Webcasts
How To Use Chiropractic Online Marketing To Brand Yourself
Apr 2009
The attendee of this webcast will discover 5 proven online chiropractic marketing tips and traffic strategies that a person can apply today to get New Patients.
Provided by Howcast
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Webcasts
How To Choose The Right MLM Company
Nov 2009
This video shares seven points to choose the right network marketing opportunity as the consumer is today flooded with opportunities, compensation plans so he should do his bit of research before...
Provided by Howcast
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Webcasts
Create Your Label: How To Marketing Resources And Promotion That Works (Pt 1)
Jun 2009
Create Your Label Series: Reviews marketing resources and videos that have made available, and shows promotions underway that are currently working.
Provided by Howcast
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Webcasts
How To Spend On Advertising During Recession
Nov 2009
In this webcast learn what to do with your advertising budget during economic recession.
Provided by Howcast
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Webcasts
Service Marketing: Contact Marketing
Jan 2010
This webcast shows' how to understand the difference between traditional companies and professional companies into managing key accounts by Laurie Young.
Provided by Howcast
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Webcasts
Prosperity Research Marketing Minute: What Is Social Media Marketing?
Feb 2009
Douglas White in this webcast explains in easy to understand terms what Social Media Marketing is.
Provided by Howcast
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Webcasts
How To Advertise On TV
Nov 2009
The attendee will learn television advertising tips in this webcast.
Provided by Howcast
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Webcasts
Business School Tips - 4 P's Of Marketing
Jul 2009
This webcast looks at a basic topic in the world of marketing which is known as the "4 P's".
Provided by Howcast
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Webcasts
What Makes A Successful TV Ad
Nov 2009
The attendee will learn the qualities of a successful television advertisement in this wecast.
Provided by Howcast
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Webcasts
Marketing Tools For Websites
Dec 2008
This wecast presents the tool to gain an unlimited supply of new interested real-time leads. System marketers can offer their downlines to help them generate more leads, more sales, and make more...
Provided by Howcast
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Webcasts
MLM Training: How To Effectively MLM Train Your Downline
Feb 2010
This wecast presents MLM (Multi Level Marketing) Training: How To Effectively MLM Train Your Downline -The best way to increase your odd of success in network marketing is by using a proven time...
Provided by Howcast
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Webcasts
Radical Strategies For Business Success And Marketing: Part 1
Apr 2009
This wecast Discover the Busting Loose work of Robert Scheinfeld, create small business success, business marketing success, small business solutions, and successful entrepreneurship.
Provided by Howcast
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Webcasts
Google AdWords Text Tactics
Jan 2009
This wecast shows how to use special words and symbols in Google AdWords ads to gain attention and get action you want.
Provided by Howcast
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Webcasts
Lead Generation For EMarketers
Nov 2008
This wecast tells about Session from Affiliate Summit East 2008: Lead generation is one of the biggest tools of emarketing. The success of a lead generation campaign is the single most useful tool...
Provided by Howcast
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Webcasts
Internet Marketing Opportunity
Dec 2008
"This webcast shows how to discover the exact formula thousands of regular people use to stay home and make money online, 00,000 and more. "
Provided by Howcast
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Webcasts
Becoming An Affiliate Without A Site
Feb 2009
In this webcast Shawn Collins answers a question about becoming an affiliate when you don't have a site, yet.
Provided by Howcast
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Webcasts
How (And Why) To Give Your Customers Three Choices
Aug 2009
Ever notice that most gas pumps give you a choice of Three grades of gas? There's a real reason for that -it's kind of a secret universal law of marketing. This webcast will show you exactly how...
Provided by Howcast
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Webcasts
MLM Attraction Marketing Shocking Truth #1
Sep 2009
This webcast tells' about the MLM (Multi Level marketing) Attraction Marketing Shocking Truth.
Provided by Howcast
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Webcasts
PPC Super Affiliate Strategies You Must Know
Nov 2008
In this webcast super affiliate Amit Mehta reveals little known techniques and strategies he uses to drive massive volume and generated large revenues via PPC affiliate marketing.
Provided by Howcast
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Webcasts
Storytelling: Tell Your Products/Brand/Services Story
Feb 2009
This webcast tells "When you are able to tell the story of what you or your business does you will vastly increase the connection with the consumer". The lighting or sound doesn't matter!
Provided by Howcast
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Webcasts
Radical Strategies For Business Success And Marketing: Part 4
Apr 2009
This wecast Discover the Busting Loose work of Robert Scheinfeld, create small business success, business marketing success, small business solutions, and successful entrepreneurship.
Provided by Howcast
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Webcasts
Do's and Don'ts For Telemarketing Your Services And Products
Apr 2009
This webcast presents the Do's and Don'ts for telemarketing your services and products.
Provided by Howcast
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Webcasts
The Ten Hottest Strategies For Internet Marketing
Nov 2008
This webcast guiding how to build personal brand.Session from Affiliate Summit East 2008: Discover top affiliate trends, what's working for business, how to build your personal brand. Explore the...
Provided by Howcast
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Webcasts
The Future Of Performance Marketing
Oct 2008
This webcast is discussing about the Session from Affiliate Summit East 2008: Industry leaders will explore the performance marketing landscape and what the future holds. Who will lead the growth...
Provided by Howcast
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Webcasts
MLM Success Secrets: #6 How To Present Your Offer
Mar 2009
This video discussingThe first key to an excellent selling is that you focus on the benefits of your product. The second key is to record your message and deliver it on autopilot to a large number...
Provided by Howcast
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Webcasts
How To Get Chiropractic New Patients With Video Marketing
Nov 2008
This eye-opening video discusses about getting chiropractic New Patients from video marketing. Only 1 chiropractor per zip-code accepted. Chiropractic marketing chiropractic consultant consulting...
Provided by Howcast
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Webcasts
MLM Success Secrets: #2 How To Find Your Market
Mar 2009
How do you find the right product to market? The right product is the product that you like best. Pick one and only one product that is giving you greatest value. Laser focuses on this one...
Provided by Howcast
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Webcasts
Marketing IT To The Right Small Business Decision Makers
Apr 2009
This Video discusses 5 Important tips for marketing IT to the right small business decision makers.
Provided by Howcast
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White Papers
A Neo-Ricardian Critique Of The Traditional Static Theory Of Trade, Customs Unions And Common Markets
Jun 2010
The vast majority of meaningful discussions about the processes of economic integration and liberalization of trade have so far revolved around the neoclassical theory. This paper is based on the...
Provided by Munich Personal Repec Archive
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White Papers
Two Perspectives On Multiskilling And Product Market Volatility
Jun 2010
The authors study the effect of product market volatility on a firm's choice between multiskilling and specialization. They construct a theoretical model that captures the tradeoff between...
Provided by Munich Personal Repec Archive
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White Papers
Spin-Offs And The Market For Ideas
Jun 2007
The authors propose a theory of firm dynamics in which workers have ideas for new projects that can be sold in a market to existing firms or implemented in new firms: spin-offs. Workers have...
Provided by National Bureau of Economic Research
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White Papers
Deferred Acceptance Algorithms: History, Theory, Practice, And Open Questions
Jul 2007
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and,...
Provided by National Bureau of Economic Research
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White Papers
The Welfare Cost Of Asymmetric Information: Evidence From The U.K. Annuity Market
Jul 2007
Much of the extensive empirical literature on insurance markets has focused on whether adverse selection can be detected. Once detected, however, there has been little attempt to quantify its...
Provided by National Bureau of Economic Research
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White Papers
What Do Nonprofits Maximize? Nonprofit Hospital Service Provision And Market Ownership Mix
Jun 2008
Conflicting theories of the nonprofit firm have existed for several decades yet empirical research has not resolved these debates, partly because the theories are not easily testable but also...
Provided by National Bureau of Economic Research
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White Papers
Incomplete Markets, Heterogeneity And Macroeconomic Dynamics
Jul 2007
This paper solves a real business cycle model with heterogeneous agents and uninsurable income risk using perturbation methods. A second order accurate characterization of agent's optimal decision...
Provided by National Bureau of Economic Research
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White Papers
Consent And Exchange
Jul 2007
In some cases, the law permits a party that unilaterally provides a benefit to another party to recover the estimated value of this benefit. Despite calls for expanding the set of cases to which...
Provided by National Bureau of Economic Research
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White Papers
Neoclassical Factors
Jul 2007
Building on neoclassical reasoning, the authors propose a new multi-factor model that consists of the market factor and factor mimicking portfolios based on investment and productivity. The...
Provided by National Bureau of Economic Research
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White Papers
Artists And The Market: From Leonardo And Titian To Andy Warhol And Damien Hirst
Sep 2007
In an era in which there is open discussion of many previously forbidden subjects, including race, sex, religion, and drugs, why is it that the nexus between money and art remains perhaps the last...
Provided by National Bureau of Economic Research
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White Papers
Risks And Prices: The Role Of User Sanctions In Marijuana Markets
Sep 2007
User sanctions influence the legal risk for participants in illegal drug markets. A change in user sanctions may change retail drug prices, depending on how it changes the legal risk to users, how...
Provided by National Bureau of Economic Research
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White Papers
Price-Increasing Competition On Two-Sided Markets With Homogeneous Platforms
Jun 2010
The authors propose both a monopoly and a duopoly model of a two-sided market. Both settings are fully comparable, as they impose a homogeneous good produced at zero costs without capacity...
Provided by Munich Personal Repec Archive
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White Papers
Are Large Multinational Companies Undervalued? Emerging Markets Perspective
Aug 2010
The relationship between emerging economies and developed economies via multinational corporations is investigated. Using newly constructed database, it is shown that corporate expansion during...
Provided by Munich Personal Repec Archive
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White Papers
Vertical Arrangements, Market Structure, And Competition An Analysis Of Restructured U.S. Electricity Markets
Oct 2007
This paper examines vertical arrangements in electricity markets. Vertically integrated wholesalers, or those with long-term contracts, have less incentive to raise wholesale prices when retail...
Provided by National Bureau of Economic Research
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White Papers
Measuring Welfare In Restructured Electricity Markets
Oct 2007
Restructuring electricity markets has enabled wholesalers to exercise market power. Using a common method of measuring competitive behavior in these markets, several studies have found substantial...
Provided by National Bureau of Economic Research
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White Papers
Do Oligopolists Pollute Less? Evidence From A Restructured Electricity Market
Oct 2007
Electricity restructuring has created the opportunity for producers to exercise market power. Oligopolists increase price by distorting output decisions, causing cross-firm production...
Provided by National Bureau of Economic Research
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White Papers
What Have We Learned From Market Design?
Oct 2007
This paper discusses some things the authors have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e....
Provided by National Bureau of Economic Research
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White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
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White Papers
Bankruptcy And Product-Market Competition: Evidence From The Airline Industry
Sep 2010
The authors investigate the effects of Chapter 11 bankruptcy filings on product market competition using data from the US airline industry. They find that bankrupt airlines permanently downsize...
Provided by Munich Personal Repec Archive
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White Papers
Romanian Public Marketing In Terms Of Necessity, Collaboration And Mix
Sep 2010
The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper shows that the Romanian public sector should give more importance to...
Provided by Munich Personal Repec Archive
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White Papers
Principal-agent Incentives, Excess Caution, And Market Inefficiency: Evidence From Utility Regulation
Dec 2007
Regulators and firms often use incentive schemes to attract skillful agents and to induce them to put forth effort in pursuit of the principals' goals. Incentive schemes that reward skill and...
Provided by National Bureau of Economic Research
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White Papers
Vanilla Option Pricing On Stochastic Volatility Market Models
Apr 2010
It is the intention choose any equivalent martingale measure, so that the drift of volatility process, respect at the new measure, is zero. This technique is possible when the Girsanov theorem is...
Provided by Munich Personal Repec Archive
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White Papers
Pricing, Advertising, And Market Structure With Frictions
Oct 2010
This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers and uncoordinated buyers. Sellers' search intensity attracts buyers only...
Provided by Munich Personal Repec Archive
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White Papers
The Changing Effect Of HMO Market Structure: An Analysis Of Penetration, Concentration, And Ownership Between 1994-2005
Jan 2008
The authors analyze the role of three aspects of HMO market structure - HMO penetration, HMO plan concentration, and HMO for-profit share on explaining hospital cost and revenue growth during the...
Provided by National Bureau of Economic Research
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White Papers
Determinants Of The Exchange Market Pressure In The Euro-candidate Countries
Nov 2010
In the paper the authors choose the correct model specification for eight New EU Member States (NMS) to estimate the Exchange Market Pressure (EMP) over the period 1995-2009. The results suggest...
Provided by Munich Personal Repec Archive
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White Papers
Testing Weak Form Market Efficiency For Emerging Economies: A Nonlinear Approach
Dec 2010
In this paper, the authors address weak form stock market efficiency of Emerging Economies, by testing whether the price series of these markets contain unit root. Nonlinear behavior of stock...
Provided by Munich Personal Repec Archive
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White Papers
Electricity Market Reform: Lessons For Developing Countries
Dec 2010
This paper presents the doctoral research done during the first year of the PhD study. The research is concerned with the analysis of the outcomes of electricity market reforms that have been put...
Provided by Munich Personal Repec Archive
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White Papers
High Frequency Market Microstructure Noise Estimates And Liquidity Measures
Feb 2008
Using recent advances in the econometrics literature, the authors disentangle from high frequency observations on the transaction prices of a large sample of NYSE stocks a fundamental component...
Provided by National Bureau of Economic Research
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White Papers
Language In Visual Art: The Twentieth Century
Mar 2008
Words have appeared in visual art since classical times, but until the modern era their use was generally restricted to a few specific functions. In the early twentieth century, the Cubists Braque...
Provided by National Bureau of Economic Research
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Whitepapers
Analyst Report: Taking Collaboration to the Next Level
Apr 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
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Whitepapers
Innovation with InternetProtocol contact centers: how IP communications empower business.
Apr 2011
The agents in your contact center need easy-to-use tools to provide them all of the customer and product information possible to help maximize the value of each contact. If your e-mail, web and...
Provided by IBM
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White Papers
Bringing Science To Market: Commercializing From NIH SBIR Awards
Jun 2008
The authors offer empirical information on the correlates of commercialization activity for research projects funded through the U.S. National Institutes of Health's (NIH's) Small Business...
Provided by National Bureau of Economic Research
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White Papers
Market Liquidity, Asset Prices And Welfare
Jun 2008
This paper presents an equilibrium model for the demand and supply of liquidity and its impact on asset prices and welfare. The authors show that when constant market presence is costly, purely...
Provided by National Bureau of Economic Research
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White Papers
Estimation Of Random Coefficient Demand Models: Challenges, Difficulties And Warnings
Jun 2008
Empirical exercises in economics frequently involve estimation of highly nonlinear models. The criterion function may not be globally concave or convex and exhibit many local extrema. Choosing...
Provided by National Bureau of Economic Research
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White Papers
When To Pollute, When To Abate? Intertemporal Permit Use In The Los Angeles NOx Market
Aug 2008
Intertemporal tradability allows an emissions market to reduce abatement costs. The authors study intertemporal trading of nitrogen oxides permits in the RECLAIM program in Southern California. A...
Provided by National Bureau of Economic Research
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White Papers
Networks Of Collaboration In Multi-market Oligopolies
Jan 2011
The result that firms competing in a Cournot oligopoly with pair wise collaboration form a complete network under zero or negligible link formation costs provided by Goyal and Joshi (2003) no...
Provided by Munich Personal Repec Archive
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White Papers
Leasing And Secondary Markets: Theory And Evidence From Commercial Aircraft
Feb 2011
The author constructs a dynamic model of transactions in used capital to understand the role of leasing when trading is subject to frictions. Firms trade assets to adjust their productive capacity...
Provided by Munich Personal Repec Archive
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White Papers
Estimating Matching Games With Transfers
Aug 2009
Economists wish to use data on matches to learn about the structural primitives that govern sorting. The author shows how to use equilibrium data on who matches with whom for semi parametric...
Provided by National Bureau of Economic Research
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White Papers
Market Responses To The Panic Of 2008
Oct 2008
The authors model the panic of 2008 as part of the wealth and substitution effects deriving from a housing price crash that began in 2006. The dissipation of the wealth effect stimulates a...
Provided by National Bureau of Economic Research
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White Papers
Income Dispersion And Counter-Cyclical Markups
Oct 2008
Recent advances in measuring cyclical changes in the income distribution raise new questions: How might these distributional changes affect the business cycle itself? The authors show how...
Provided by National Bureau of Economic Research
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Webcasts
Service Marketing: Demand Pull
Jan 2010
This webcast discussing about service marketing how professional service companies are creating demand pull trough reputation building By Laurie Young.
Provided by Howcast
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Webcasts
Marketing To Realtors - How To Differentiate
Feb 2009
This webcast is discussing about approaches one should keep while marketing to realtors. Marketing to realtors doesn't have to be difficult when you use the right approach.
Provided by Howcast
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Webcasts
Video Marketing
Jul 2009
This webcast focuses on Video Marketing. It discusses that Video marketing is great but only if people can find your videos. Today the author looks at a couple of techniques to market videos &...
Provided by Howcast
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Webcasts
Viral Marketing: How To Get Everyone To Talk About Your Idea
Jan 2009
Do you have a great idea and want to share it with the world? In this webcast Robin Good interviews marketing expert David Meerman Scott and asks him to share some key principles to do effective...
Provided by Howcast
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Webcasts
How To Avoid Chiropractic Advertising Online Mistakes
Jun 2009
This webcast is discussing about discovering the one chiropractic advertising online mistake many chiropractors still make costing them thousands.
Provided by Howcast
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White Papers
The Role Of Marketing Research
Apr 2009
Marketing managers require current, reliable, useful information to make effective decisions. I today's competitive global economy, marketers need to exploit opportunities and avoid mistakes if...
Provided by IPM
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White Papers
Positioning Your Business To Stand Out From The Crowd
Mar 2008
No business exists in a vacuum. In the marketplace alongside of you are competitive products/services and companies. Like it or not, potential customers have a certain perception of your company...
Provided by Planned Growth Business Development Solutions
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White Papers
Focus On The Customer And Win In The Downturn
Nov 2008
Every economic downturn in history has inevitably been followed by an upturn, so embracing a good customer strategy during a slump will greatly increase your chances of still being in business...
Provided by Tippit
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White Papers
Helping To Manage Modern Marketing
May 2009
How do you get sales, marketing and IT - and their unique cultures - to fit together as a united team to drive greater efficiency and revenues? Most companies can't manage it, but Naras Eechambadi...
Provided by Tippit
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White Papers
Market Survey Research Analyst Online
May 2009
What would one do before introduction a new company or a new product or before buying shares in the market, smart person is said to be the one who does market research. This gives him rough idea...
Provided by Free Articles Directory
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White Papers
10 Reasons To Love CRM Marketing Automation
Oct 2007
Marketing automation is not a new concept, but it is often the last component that companies add to a CRM solution, following SFA (Sales Force Automation), contact-management and customer-support...
Provided by Tippit
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White Papers
Sales Tips: Make A List, Delete Excuses
Mar 2010
Selling is as much mind-set as skill set - especially today. Sure the economy has made it harder to conduct business and find and close opportunities. It has also made it harder to decipher what...
Provided by EyesOnSales
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White Papers
Touching Customers Regularly ? Why?
Mar 2008
The market - both consumers and the business community receive a large number of emails together with direct mail letters/catalogs - all focused on convincing them that another vendor can serve...
Provided by Planned Growth Business Development Solutions
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White Papers
Vinyl Banner Are Simple Yet Innovative Products
Oct 2009
There is no doubt about that stickers have proven themselves an as effective way to enhance your business identity. Their success lies in their elegant design and match quality print. They are...
Provided by Free Articles Directory
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White Papers
Why Generating More Leads Isn't The Answer To Greater Sales Revenue
Jun 2009
Today's economy is tough, with buyers holding onto cash and taking more time to make purchasing decisions. This naturally creates anxiety in businesses that are trying to sell products and...
Provided by Tippit
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White Papers
Market Research China - Chinese Consumer Behavior
May 2010
This paper is intended at the smart investor, looking to provide useful details about Chinese marketing and other similar aspects. The Chinese economic market is defined by a number of distinct...
Provided by Free Articles Directory
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White Papers
The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession
Mar 2010
The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former...
Provided by brandchannel
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White Papers
10 Strategies To Maximize Store Productivity
Jan 2010
When it comes to in-store business intelligence, retailers can now literally remove the blindfold that has been holding them back. With the use of real-time, affordable visual intelligence,...
Provided by Axis Communications
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White Papers
A National Epidemic Or An Astute Marketing Strategy?
Mar 2010
There is an epidemic growing at such magnitude that, CBS's New York based, "The Early Show" discussed it in a recent segment. In an effort to raise awareness a celebrity used his popular TV show...
Provided by Business Articles
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White Papers
Number Two Can Be An Advantage
May 2010
Some years ago, a car-for-hire company with just a few units started to come out and compete in the market. After ten years, the said company became the second biggest car rental company. But no...
Provided by Free Articles Directory
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White Papers
Stickers Pave Your Way To Success
Oct 2009
Wall stickers are elegant and cost effective printing items. They are mostly designed in order to promote your business products and sales. One of the amazing things about car decals is that they...
Provided by Free Articles Directory
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White Papers
Role Of Customer Service In Success Of Business
Mar 2009
Business success is dependent on a variety of factors - a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the...
Provided by Free Articles Directory
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White Papers
How Marketing Science Undermines Brands
Apr 2009
Since starting Fallon Brand Consulting four years ago it is found that tremendous opportunity to see the inner workings of marketing and brand management at a wide variety of companies. There is a...
Provided by IPM
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White Papers
Consumer Cohesion: An Approach To Cushioning Expensive Brands
Jan 2010
The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the...
Provided by brandchannel
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White Papers
High Performance Through Fulfillment: Accenture Research And Insights Into Fulfillment Mastery
Apr 2009
In a world in which customers literally can change suppliers at the click of a mouse, the ability to fill orders reliably and efficiently - ontime, at the right place, with the right merchandise...
Provided by Accenture
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White Papers
High Performance Through Manufacturing: Accenture Research And Insights Into Manufacturing Mastery
Apr 2009
Globalization has had a dramatic impact on every large company over the past decade. But its impact on manufacturers and their supply chains has been especially profound. For these companies,...
Provided by Accenture
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White Papers
Tipping The Balance: Indirect Network Effects And Market Concentration
Nov 2008
The article focuses on market values of high-tech products, market concentration and network effects on different IT products. The actual and expected software availability narrows down to a...
Provided by University of Chicago (Booth)
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Case Studies
Redrawing The Map How A Fortune 100 Technology Company Simplified Its Channel Strategy To Improve Profitability, Speed And Service
May 2010
A leading high technology company used a variety of routes including a huge network of distributors, wholesalers, retailers and other business partners to sell the same products around the world...
Provided by Deloitte LLP
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White Papers
Marketing Against The Tide: Go Where Rivals Fear To Tread
Oct 2008
Business 2.0 magazine, founded in 1989, rode the "New economy" to extraordinary success. In its second year of publication, it sold 2,000 pages of advertising, perhaps a record for a monthly...
Provided by University of Pennsylvania (Wharton)
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White Papers
Finding The Right Spot: A Game Of Location Choice
Nov 2008
Wal-Mart is the king of the retail discount industry, or at least that's what everyone says. Without access to detailed data, however, that claim may be hard to prove. New research looks into the...
Provided by University of Chicago (Booth)
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White Papers
Neighbor Networks: Understanding The Power Of Networks
Oct 2009
A surprising finding on the value of colleague networks leads to an even more remarkable revelation of how networks truly work. Is it who you know rather than what you know that really matters?...
Provided by University of Chicago (Booth)
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White Papers
Wharton On Marketing: Approaches For Retailers - Volume 2
Feb 2009
With Internet sales rising and virtual storefronts expanding into consumers' homes, how should retailers plan for - and promote - online shopping? And, are the ground rules the same as...
Provided by University of Pennsylvania (Wharton)
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Webcasts
How To Set Up Adwords Campaigns
Oct 2008
This webcast will teach you how to set up your adwords campaign.
Provided by Howcast
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Webcasts
High Traffic - Target Marketing Tips
Aug 2009
This webcast is discussing about what a high traffic target market is, figure out if their business has a high traffic market, and also understand how to promote their business in a high traffic...
Provided by Howcast
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Webcasts
Sales And Marketing - How To Sell Products
Aug 2009
This webcast discusses about sales and marketing. It also teaches How to Sell Products.
Provided by Howcast
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Webcasts
Internet Network Marketing - Checking Your Competition Another Way
Mar 2009
This webcast focuses on Internet Network Marketing. And it also gives Training on How to check your competition using a different method.
Provided by Howcast
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Webcasts
MLM Success Secrets: #4 How To Find Your Prospects
Mar 2009
This webcast is discusses about how to find prospects.The first key is to market your products. Product users will stay with you longer and give you a better return. The second key is to expose...
Provided by Howcast
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Webcasts
Network Marketing Internet Business Training - Identifying Your Niche
Mar 2009
This webcast discusses about Network Marketing Internet Business. It also focuses on How to identify your Niche if you are looking for new products and a new company to work with.
Provided by Howcast
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Case Studies
Copy P&G's Tremor - Reinventing Marketing By Word Of Mouth
Feb 2010
Brushing aside the myth that 'Word of Mouth (WOM) marketing is luck', Procter & Gamble (P&G) explored the challenges and promises of WOM, and came up with a marketing division called 'Tremor'....
Provided by IBS Case Development Centre
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Case Studies
Apple's IPhone In China: Can Apple Cash In On The World's BiggestMobileMarket?
Feb 2010
After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009, Apple entered a non-exclusive deal3 with the...
Provided by IBS Case Development Centre
