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marketing strategy
(2294 results)-
Webcasts
Network Marketing Internet Business Training - Identifying Your Niche
Mar 2009
This webcast discusses about Network Marketing Internet Business. It also focuses on How to identify your Niche if you are looking for new products and a new company to work with.
Provided by Howcast
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Case Studies
Copy P&G's Tremor - Reinventing Marketing By Word Of Mouth
Feb 2010
Brushing aside the myth that 'Word of Mouth (WOM) marketing is luck', Procter & Gamble (P&G) explored the challenges and promises of WOM, and came up with a marketing division called 'Tremor'....
Provided by IBS Case Development Centre
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Case Studies
Apple's IPhone In China: Can Apple Cash In On The World's BiggestMobileMarket?
Feb 2010
After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009, Apple entered a non-exclusive deal3 with the...
Provided by IBS Case Development Centre
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Webcasts
At Networking Events, Act Like A Host, Not A Guest
Aug 2009
This webcast is discusses about people who are uncomfortable while introducing themselves to new contacts at business networking events. Take Ivan Misner?s approach and act like the host.
Provided by Howcast
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Webcasts
How To Increase Marketing Results With These 2 Smarter Marketing Techniques
Aug 2009
Tactical marketing is an integral part of any marketing mix. Simultaneously, tactical marketing is not of real help if it is not accompanied by other marketing practices. Together, tactical...
Provided by Howcast
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Webcasts
International Options For US Affiliates
Nov 2008
The international affiliate marketing is growing with absolutely no hindrance, but unless watched and executed carefully, it is likely falter and fall on its nose. There are several challenges...
Provided by Howcast
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Case Studies
Customer Service As A Strategy
Jul 2008
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:The Post Office Ltd provides counter services to the high street customer, Royal Mail...
Provided by MBA Publishing
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Case Studies
Using Promotion To Boost Sales And Brand Value
Jan 2010
How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second only to IreLand. Kellogg is the prominent player in the world of...
Provided by MBA Publishing
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Webcasts
How To Save Money On Google AdWords
Dec 2008
The video talks about a revolutionary tool called the Interest Matrix that is designed to save you loads of money. It talks about using the Google AdWord keyword tool and you can use the traffic...
Provided by Howcast
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White Papers
The Common Strategy Mistake That Holds Growth Hostage
Jan 2010
Wharton Professor of Marketing George Day recently studied a group of companies that succeeded in the past decade where so many others have failed. Day and co-author Christine Moorman set their...
Provided by University of Pennsylvania (Wharton)
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Webcasts
Google's Own AdSense Tips
Oct 2008
This is a video on Google's own adsense tips which is an article by Richard Keir who trains, teaches, basically lives in the field of e-commerce related matter. Google also wants you to get the...
Provided by Howcast
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Webcasts
How To Get MLM Leads Instant Attention
Aug 2009
This video discusses how one can get Multi-Level Marketing (MLM) leads instant attention. This video discusses how all of us have different personalities that must be understood. As psychology...
Provided by Howcast
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White Papers
Low Cost Doesn't Mean It Won't Cost You: What You Need To Know About New Media Marketing
Apr 2010
Because marketing opportunities in new media are relatively inexpensive, many organizations are tempted to try them without first understanding potential hazards. Approach these options with both...
Provided by University of Pennsylvania (Wharton)
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Webcasts
How To Create Adwords Ads
Oct 2008
This video shows how you can create Ads on Google adwords. The video talks specifically about one product that is the Bluetooth headset and how you can advertise for it and where you should...
Provided by Howcast
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Webcasts
How To Create Ad Groups In Adwords
Oct 2008
This video shows you how to create adgroups through a practical demonstration. The page already contains some adgroups that were created before but you are also shown how you can create new...
Provided by Howcast
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White Papers
Luxury Marketing: India's Automobile Sector
Sep 2008
With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India....
Provided by brandchannel
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White Papers
Fundamentals Of Mobile And Mobile Marketing
Apr 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by brandchannel
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Case Studies
Using The Marketing Mix To Drive Change
Jul 2009
Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or...
Provided by MBA Publishing
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Webcasts
Use Yahoo Answers To Get FREE Traffic
Oct 2008
The attendee of this webcast will learn how to get free traffic to your site our blog using Yahoo Answers.
Provided by Howcast
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Webcasts
How To Generate Free Leads Using Attraction "Online Marketing" Techniques
Oct 2008
The attendee of this webcast will learn how to generate free leads using attraction "Online Marketing" techniques.
Provided by Howcast
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Webcasts
How To Use A Subdomain To Boost Google AdWords PPC
Oct 2008
The attendee of this webcast will learn how to use a no-cost sub-domain to boost your Google AdWords position.
Provided by Howcast
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Webcasts
MLM Prospecting-Are You Harnessing This Power?
Oct 2008
This webcast talks about how powerful word pictures can be and the tremendous remembrance they can leave with the Multi level marketing prospects The attendee of this video will learn what word...
Provided by Howcast
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Webcasts
Network Marketing Prospecting - More Killer Soundbite Tips
Oct 2008
The attendee of this webcast will learn powerful soundbites to use.
Provided by Howcast
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Webcasts
Network Marketing Success Is Easier When You Do Effective..
Oct 2008
This Webcast shows how network marketing success is easier when you do effective business building activities.
Provided by Howcast
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Webcasts
AdSense: Managing Ads
Oct 2008
This webcast shows that Advertise Management allows to store details about an AdSense unit, including advertise size, colors, and channel settings, on the servers. Using this feature, you don't...
Provided by Howcast
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Webcasts
Part 2: Third Party Ad Serving Basics
Oct 2008
This video explains how third party advertises servers target advertises.
Provided by Howcast
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Webcasts
Part 1: Third Party Ad Serving Basics
Oct 2008
This webcast explains why publishers and advertisers choose to work with third party advertise servers.
Provided by Howcast
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Webcasts
Time Management Tips For MLM Network Marketing Success
Sep 2008
This webcast provides time management tips for Multilevel Level Marketing Network Marketing Success.
Provided by Howcast
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Webcasts
How To Achieve Network Marketing Success
Sep 2008
This webcast shows that if you are in network marketing and you want to achieve success, you must be prepared to do whatever it takes.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 23
Sep 2008
This webcast is 23rd part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 24
Sep 2008
This webcast is 24th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 22
Sep 2008
This webcast teaches proven, profitable and predictable marketing strategies used by the presenter to promote a multi-million dollar a year business.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 18
Sep 2008
This webcast is 18th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 19
Sep 2008
This webcast is 19th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 20
Sep 2008
This webcast is 20th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 21
Sep 2008
This webcast is 21st part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 17
Sep 2008
This webcast is 17th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 16
Sep 2008
This webcast is 16th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 15
Sep 2008
This webcast is 15th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 14
Sep 2008
This webcast is 14th part of the series which provides tips on profitable marketing.
Provided by Howcast
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White Papers
The Impact Of Potential Labor Supply On Licensing Exam Difficulty In The US Market For Lawyers
Jan 2011
Entry into licensed professions requires meeting competency requirements, typically assessed through licensing examinations. In the market for lawyers, there are large differences in the...
Provided by Collegio Carlo Alberto
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White Papers
Information Sales And Strategic Trading
Jun 2007
The authors study information sales in financial markets with strategic risk-averse traders. The main result establishes that the optimal selling mechanism is one of the following two: sell to as...
Provided by Collegio Carlo Alberto
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Whitepapers
Creating Business Value Through Location-Based Intelligence
Mar 2011
In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive...
Provided by SAP
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Whitepapers
Data Quality: A Survival Guide to Marketing
Mar 2011
Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve...
Provided by SAP
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White Papers
Why Should Inventories Rise When Demand Falls In Housing And Other Markets?
Apr 2010
Inventories and price changes are correlated. The inverse relation is most obvious in housing where inventories build in low demand markets and shrink in high demand markets. This is a puzzle. If...
Provided by National Bureau of Economic Research
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White Papers
The Influence Of The Home Owners? Loan Corporation On Housing Markets During The 1930s
Mar 2010
Problems with mortgage financing are widely considered to be a major cause of the recent financial meltdown. Several modern programs have been designed to mimic the Home Owners' Loan Corporation...
Provided by National Bureau of Economic Research
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White Papers
Negative Intra-group Externalities In Two-sided Markets
Jun 2007
Two types of agents interact on a pre-existing free platform. Agents value positively the presence of agents of the other type but may value negatively the presence of agents of their own type....
Provided by Universite Catholique de Louvain
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White Papers
The Price Of Silence Tradeable Noise Permits And Airports
Jul 2007
This paper presents a market design for the management of noise disturbance created by aircraft traffic around large airports. A market for tradable noise permits allows noise generators to...
Provided by Universite Catholique de Louvain
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White Papers
Dynamic Recontracting Processes With Multiple Indivisible Goods
Aug 2007
The authors consider multiple-type housing markets. To capture the dynamic aspect of trade in such markets, they study a dynamic re-contracting process similar to the one introduced by Serrano and...
Provided by Universite Catholique de Louvain
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White Papers
Legal Insider Trading And Stock Market Reaction: Evidence From The Netherlands
Sep 2007
This paper provides an analysis of legal insider trading on the Euronext Amsterdam stock exchange by using data published in the register held by the AFM, the Dutch financial markets authority....
Provided by Universite Catholique de Louvain
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White Papers
Hawks And Doves In Segmented Markets: A Formal Approach To Competitive Aggressiveness
May 2007
Competitive aggressiveness is analyzed in a simple spatial oligopolistic competition model, where each one of two firms supplies two connected market segments, one captive the other contested. To...
Provided by Universite Catholique de Louvain
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White Papers
Imperfect Competition And The Trade Cycle: Guidelines From The Late Thirties
Oct 2007
It is the study of the trade cycle during the thirties that made imperfectly competitive output markets a major theme in macroeconomics, principally under the lead of Harrod. Both he and Keynes...
Provided by Universite Catholique de Louvain
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White Papers
A Characterization Of Inefficiency In Stochastic Overlapping Generations Economies
Dec 2007
In this paper, the authors provide a characterization of interim inefficiency in stochastic economies of overlapping generations under possibly sequentially incomplete markets. With respect to the...
Provided by Universite Catholique de Louvain
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White Papers
Market Integration In Network Industries
May 2008
What is the effect of product market integration on the market equilibrium in the presence of international network externalities in consumption? To address this question, the authors set up a...
Provided by Universite Catholique de Louvain
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White Papers
Does The Absence Of Competition In The Market Foster Competition For The Market? A Dynamic Approach To Aftermarkets
May 2008
In this paper, the authors investigate dynamic price competition when firms strategically interact in two distinct but interrelated markets: a primary market and an aftermarket, where indirect...
Provided by Universite Catholique de Louvain
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White Papers
On Investment Decisions In Liberalized Electricity Markets: The Impact Of Price Caps At The Spot Market
Jun 2008
The authors analyze the impact of a uniform price cap at electricity spot markets on firm's investment decisions and on welfare. Since investment decisions for those markets are taken in the long...
Provided by Universite Catholique de Louvain
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White Papers
Average Power Contracts Can Mitigate Carbon Leakage
Nov 2008
The progressive relocation of part of the Energy Intensive Industries (EIIs) out of Europe is one of the possible consequences of the combination of emission charges and higher electricity prices...
Provided by Universite Catholique de Louvain
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White Papers
Understanding Volatility Dynamics In The EU-ETS Market: Lessons From The Future
Apr 2009
In this paper the authors study the short term price behavior of December 2008 future prices for EU emission allowances. They model returns and volatility dynamics of this price showing that a...
Provided by Universite Catholique de Louvain
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White Papers
On Uncertainty When It Affects Successive Markets
Apr 2009
In this paper, the authors examine how uncertainty can affect successive markets, when uncertainty can jointly influence both the upstream and downstream markets' conditions. The main result of...
Provided by Universite Catholique de Louvain
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White Papers
Competition Among The Big And The Small
Aug 2009
Armchair evidence shows that many industries are made of a few big commercial or manufacturing firms, which are able to affect the market outcome, and of a myriad of small family-run businesses...
Provided by Universite Catholique de Louvain
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White Papers
Transfer Pricing Rules, OECD Guidelines, And Market Distortions
Nov 2009
The authors study the impact of transfer pricing rules on sales prices, firms' organizational structure, and consumers' utility within a two-country monopolistic competition model featuring...
Provided by Universite Catholique de Louvain
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White Papers
Product Differentiation And Vertical Integration In Presence Of Double Marginalization
Nov 2009
In this paper, the authors present a model of endogenous vertical integration and horizontal differentiation. There exist two output brands and two versions of the input. The only mean for output...
Provided by Universite Catholique de Louvain
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White Papers
The Principle Of Mutual Recognition - A Source Of Divergence ?
Nov 2009
Governments set numerous norms to protect consumers. Two countries may achieve the same level of protection of their consumers through different specifications. The adaptation costs induced by...
Provided by Universite Catholique de Louvain
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White Papers
Market Coverage And The Nature Of Product Differentiation : A Note
Dec 2009
In this paper, the authors analyze the equilibrium outcomes of pricing games with product differentiation in relation with the extent of market coverage. It is a received idea in the IO literature...
Provided by Universite Catholique de Louvain
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White Papers
Preference Bias And Outsourcing To Market: A Steady-State Analysis
Mar 2008
The authors analyze a model that focuses on the export/outsource decision. Outsourcing has the advantage of providing better information about local preferences. The disadvantage is that producing...
Provided by University of Iowa
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White Papers
A Comparison Of The Innovation Potential Of Incumbent Firms And Innovative Start-Ups In The Western Balkans
Aug 2009
Innovation can play an important role in helping transition economies accelerate their development towards a competitive market economy. Alternative theoretical perspectives, however, suggest...
Provided by University of Warwick
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White Papers
Economics For Marketing Revisited
Nov 2007
This paper aims to provide evidence supporting the following: that recent theoretical, empirical and methodological advances in microeconomics are decisive to the progress of marketing science....
Provided by Experimental Economics Center
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White Papers
Can Markets Secure Human Rights?
Apr 2010
In recent years, State inefficiency in delivering some public goods to everybody has been the main argument set forth by those who sustain that markets should play a more active role in providing...
Provided by Experimental Economics Center
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White Papers
The Stability Of The Roommate Problem Revisited
Feb 2010
The lack of stability in some matching problems suggests that alternative solution concepts to the core might be a step towards furthering the understanding of matching market performance. The...
Provided by Universite Catholique de Louvain
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White Papers
Experimental Results On The Roommate Problem
Mar 2010
The authors use laboratory experiments to analyze decentralized decision-making in one-sided matching markets. They find that subjects tend to make decisions in line with theoretical models, as...
Provided by Universite Catholique de Louvain
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White Papers
When Frictions Favour Information Revelation
May 2010
The authors study information revelation in markets with pair wise meetings. First, they reconsider the one-sided case within constant entry flow model. The same question has been studied in an...
Provided by Universite Catholique de Louvain
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White Papers
Leniency Programs For Multimarket Firms: The Effect Of Amnesty Plus On Cartel Formation
May 2010
The authors examine the effect of the Amnesty Plus policy on the incentives of firms to engage in cartel activities. Amnesty Plus is aimed at attracting amnesty applications by encouraging firms,...
Provided by Universite Catholique de Louvain
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White Papers
Universal Service Financing In Competitive Postal Markets : One Size Does Not Fill All
Jul 2010
In the postal sector, the net cost of universal service depends on the content of the service, the postal market characteristics and the country's geographical configuration. These three groups of...
Provided by Universite Catholique de Louvain
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White Papers
Market Coupling And The Organization Of Counter-trading: Separating Energy And Transmission Again?
Sep 2010
The horizontal integration of the energy market and the organization of transmission services remain two open issues in the restructured European electricity sector. The coupling of the French,...
Provided by Universite Catholique de Louvain
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White Papers
Influence Networks
Dec 2010
Some behaviors, ideas or technologies spread and become persistent in society, whereas others vanish. This paper analyzes the role of social influence in determining such distinct collective...
Provided by Universite Catholique de Louvain
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White Papers
The Economics Of Airport Noise: How To Manage Markets For Noise Licenses
Dec 2010
Noise-induced pollution constitutes a hot and topical societal problem for all major airports. This paper discusses various issues in the implementation of a market for noise licenses as a...
Provided by Universite Catholique de Louvain
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White Papers
Noncooperative Oligopoly In Markets With A Continuum Of Traders
Sep 2008
In this paper, the authors study three prototypical models of noncooperative oligopoly in markets with a continuum of traders: the model of Cournot-Walras equilibrium of Codognato and Gabszewicz...
Provided by University of Warwick
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White Papers
Consumption Dynamics In General Equilibrium: A Characterisation When Markets Are Incomplete
Nov 2008
The authors introduce a methodology for analyzing infinite horizon economies with two agents, one good and incomplete market. They provide an example in which an agent's equilibrium consumption is...
Provided by University of Warwick
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White Papers
The Design Of Voluntary Agreements In Oligopolistic Markets
Jul 2009
This paper analyses the conditions under which a group of firms is incentivised to sign a Voluntary Agreement (VA) to control polluting emissions even in the presence of free-riding by other firms...
Provided by Centre For North South Economic Research
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White Papers
Optimal Leniency Programs In Antitrust
Oct 2010
This paper analyses the incentive structure underlying the adoption of leniency programs in antitrust enforcement. The enforcement of competition law is treated as the delegation of the economic...
Provided by Centre For North South Economic Research
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Webcasts
Tips On Profitable Marketing 12
Sep 2008
This webcast is 12th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 8
Sep 2008
This webcast is 8th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 7
Sep 2008
This webcast is 7th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 9
Sep 2008
This webcast is 9th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Tips On Profitable Marketing 6
Sep 2008
This webcast is 6th part of the series which provides tips on profitable marketing.
Provided by Howcast
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Webcasts
Build Trust, Lower Risk
Apr 2010
The presenter of this webcast discusses discusses how business owners can build trust with their prospects and customers by curating focused conversations around their goods or services.
Provided by American Express
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Webcasts
Connect Your Customers
Apr 2010
This webcast talks about the customer service. To illustrate "it's not always about price. " in a better way it uses the case of "Zappos.
Provided by American Express
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Webcasts
Maximizing Marketing Dollars
Apr 2010
This webcast explains that entrepreneurs must experiment to find the best methods and channels for marketing their product or service.
Provided by American Express
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White Papers
Marketing Crash Course: It's Not All Bad News When Consumers Collide With Wrong Information
Jun 2010
Although previous research asserts that consumers struggle to disregard faulty information, Simonsohn's findings in this report show that they can make corrections when given time and...
Provided by University of Pennsylvania (Wharton)
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White Papers
Compatibility, Interoperability, And Market Power In Upgrade Markets
Jan 2010
This paper examines the market power of a seller who repeatedly offers upgraded versions of a product. In the case of pure monopoly, the seller also controls compatibility across versions. In the...
Provided by Duke University (Fuqua-Global)
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White Papers
When Do Exaggerations And Misstatements Cross The Line?
Jun 2010
Today, ethics are ever-present in the workplace, but not in exactly the right way. Sure, managers and academics alike now have a relationship with ethics and social responsibility. Yet, ethics is...
Provided by University of Pennsylvania (Wharton)
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White Papers
How E.U. Brands Can Stay Competitive
Jan 2010
A lot has changed in Europe since the first trademarks were registered in France in 1856. Trademark registration grew significantly throughout the 20th century, with 1.1 million new brands...
Provided by IESE School Of Business
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White Papers
40 Sales Sins To Avoid
Jan 2010
Pedro, the fictional protagonist of two previous books by Cosimo Chiesa, once again serves as the archetypal business person in this latest morality tale from IESE's veteran professor of...
Provided by IESE School Of Business
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White Papers
Strategies For Reviving The Mass Market
Jan 2010
The economic crisis that erupted in 2008 has had a major impact on the habits of consumers, who are now far more concerned about saving than consuming. Apart from savings and discounts, companies...
Provided by IESE School Of Business
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White Papers
Wharton On Marketing: Determining And Measuring Your Strategy
Feb 2009
As the consumer market continues to explode and a succession of new technologies gives rise to entirely new ways of marketing, how can companies plan and weigh the effectiveness of their marketing...
Provided by University of Pennsylvania (Wharton)
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White Papers
Wharton On Marketing: Approaches For Retailers
Feb 2009
With Internet sales rising and virtual storefronts expanding into consumers' homes, how should retailers plan for - and promote - online shopping? And, are the ground rules the same as...
Provided by University of Pennsylvania (Wharton)
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White Papers
Price Discovery In Foreign Exchange Markets: A Comparison Of Indicative And Actual Transaction Prices
Nov 2008
This paper compares four months of Reuters EFX high frequency indicative data with D2000-1 inter-dealer transaction data for DEM/USD and GBP/USD. Contrary to previous studies, this paper finds,...
Provided by City University of London (Cass)
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White Papers
Not Lost In Translation
Feb 2009
Advertisers pushing products in bilingual countries generally focus on how best to turn a phrase or coin a slogan. But they should be spending time determining the actual language that best suits...
Provided by University of Michigan (Ross)
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White Papers
Innovative Companies Rethink Pricing Metrics
Oct 2008
When General Electric entered the jet engine market, the Ohio-based company took an innovative approach to pricing policy. Instead of selling jet engines for a one-time fixed cost, GE decided to...
Provided by Thunderbird School of Global Management
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White Papers
Web 2.0 Brings The World Together
Oct 2008
International is built into the DNA here at Thunderbird. The programs here are built to help students look at the world with a new global eye. Recently, the author was reflecting on social media...
Provided by Thunderbird School of Global Management
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White Papers
Infiniti Makes Move In European Performance Car Market
Dec 2008
Japanese automaker Infiniti announced its arrival in Western Europe with a whisper instead of a shout at the International Geneva Motor Show in March 2008, and performance car enthusiasts looking...
Provided by Thunderbird School of Global Management
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White Papers
Marketing With A Cause
Dec 2008
The first and most important step is to begin with a cause. Guy Kawasaki referred to this in his book, The Art of the Start, as "making meaning." Every truly successful business has a cause that...
Provided by Thunderbird School of Global Management
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White Papers
Professors Look Ahead To China-India Powerhouse
Feb 2009
Multinational companies in China and India will emerge as economic dragons and tigers as the two countries learn to work together, a faculty panel said Feb. 17 at Thunderbird School of Global...
Provided by Thunderbird School of Global Management
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White Papers
Survival Lessons From Emerging Markets
Apr 2009
As Western companies struggle to navigate the worst economy in generations, here's one piece of advice: Look at places where volatility is business as usual - emerging markets. In these countries,...
Provided by Thunderbird School of Global Management
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White Papers
Negative Buzz Proves Doubly Damaging
Dec 2007
Companies in the service industry typically spend millions of advertising dollars on the introduction and promotion of new service offerings, in hopes of gaining market share, improving customer...
Provided by University of Michigan (Ross)
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White Papers
Buzz Is Better For Bottom Line
Jan 2008
Companies need customers, but not just any old customer - the right customer. Acquiring this choice client plays an important role in the newly emerging paradigm of customer equity. The...
Provided by IESE School Of Business
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White Papers
Cause Marketing: Altruism Or Greed?
Jun 2009
Companies that join with social causes to sell products not only enhance their image, but also improve their bottom line, say researchers at the Ross School of Business. Cause marketing, in which...
Provided by University of Michigan (Ross)
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White Papers
A Prescription For Marketing Medicine
Jan 2009
Contrary to what many scholars think, the marketing of the life sciences is an activity fraught with challenges unlike selling anything else. For example, in many countries, direct advertising of...
Provided by IESE School Of Business
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White Papers
ACSI Slip Suggests Tepid Consumer Spending Growth
Aug 2008
Customer satisfaction continues on a bumpy path without momentum or trend in the second quarter, according to the latest report from the Ross School's American Customer Satisfaction Index. After a...
Provided by University of Michigan (Ross)
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White Papers
Maybe Fine China Really Does Make Food Taste Better
Mar 2008
Does food served on a paper plate taste worse than the same food served on china? Does a drink served in a glass taste better than the same drink in a plastic cup? For some of us, the answer is...
Provided by University of Michigan (Ross)
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White Papers
Market Organization And Efficiency In Electricity Markets
Jun 2009
Electricity markets exhibit two forms of organization: decentralized bilateral trading and centralized auction markets. Using detailed data on prices, quantities, and production costs, we examine...
Provided by University of Pennsylvania (Wharton)
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White Papers
Functional Regression: A New Model For Predicting Market Penetration Of New Products
Jan 2008
The Bass model has been a standard for analyzing and predicting the market penetration of new products. Author demonstrate the insights to be gained and predictive performance of functional data...
Provided by Emory University (Goizueta)
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White Papers
Functional Data Analysis: A New Approach For Predicting Market Penetration Of New Products
Jan 2008
The Bass (1969) model has been a standard for analyzing and predicting the market penetration of new products. The authors demonstrate the insights to be gained and predictive performance of...
Provided by Emory University (Goizueta)
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Whitepapers
National Brand Manager Marketing Mistakes Send Consumers Flocking To Store Brands
Jan 2010
Consumers opting for less expensive store brand products over their name brand competition may seem like a given in a recession. But new research has found that even when the economy is flush,...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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Whitepapers
How Product Returns Can Boost Sales & Profitability
Jan 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. Every company has an optimal...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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Whitepapers
New Research Provides Better Way To Measure Global Market Potential
Jun 2009
What market-research companies can do with method is arrive at a more valid idea of the potential market for a product in different countries. People in other countries, particularly those that...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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White Papers
And In This Corner, Google
Jul 2009
Google fired another salvo in its ongoing battle with Microsoft recently when it announced plans to offer an operating system based on its Chrome software. The two giants already face off in the...
Provided by University of Michigan (Ross)
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Whitepapers
Training Customers To Help Your Business
Sep 2009
research analyzes the value of having a variety of products when selling to strategic customers, those buyers who decide not only whether or which model to buy but also when to buy to best suit...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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White Papers
Anatomy Of A Loyal Customer
Aug 2008
Heads, hearts, and hands: All play a unique role when it comes to brand loyalty and consumers. "Head loyals" exhibit different behavior in the marketplace than "Heart loyals" or "Hand loyals," and...
Provided by University of Michigan (Ross)
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White Papers
Auditor Capacity Stress And Audit Quality: Market-Based Evidence From Andersen's Indictment
Jul 2007
The indictment of Arthur Andersen by the Department of Justice in March 2002 was a major shock to the audit industry. An unprecedented migration of clients from Andersen to other, mostly Big-Four,...
Provided by George Washington University
