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marketing strategy
(2275 results)-
White Papers
Market Driving Organizations
Jan 2009
This paper approaches the scientific micromarketing opportunity through initially posing the following questions provided in this paper that in all likelihood would present themselves to the...
Provided by Sentrana
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White Papers
Mobile Marketing - A Global Industry Survey
Feb 2009
The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine...
Provided by Netsize
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White Papers
The Store: The Last Mile in Delivering Customer-Centricity
Jul 2009
Learn how leading retailers are anticipating and responding to consumer demand where the rubber meets the road: inside the store. In today's competitive business climate, the moment of truth for...
Provided by Oracle
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White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
Jul 2009
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
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White Papers
Increasing Response With 1:1 Campaigns
Mar 2009
The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand...
Provided by L2
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Whitepapers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
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Webcasts
Audiocast: Choosing Google Apps over Microsoft Exchange
Aug 2009
Duralee is a 400-person, fast-growing decorative fabrics company. When CIO Bill Kelly joined the company, he knew he'd have to switch out its aging messaging infrastucture and assumed he'd go with...
Provided by Google
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Webcasts
Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM
Mar 2008
Microsoft Dynamics® CRM is one of the fastest growing CRM products in the market. In addition to the functionality you would expect from a world-class CRM solution, Microsoft Dynamics CRM also...
Provided by Microsoft
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White Papers
Auto Repair Services Provider Boosts Efficiency with Easy-to-Use CRM Solution
Jul 2008
Service Repair Solutions provides technology solutions that help automotive technicians increase the efficiency and accuracy of their work. For two years, Service Repair Solutions used NetSuite...
Provided by Microsoft
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White Papers
Raymond James Financial to Provide CRM Solution, Distribute Best-Practices Workflow
Aug 2009
Raymond James Financial employs over 3,000 financial advisors, 75 percent of whom are independent contractors. To attract and keep well-to-do clients, these advisors must apply sophisticated...
Provided by Microsoft
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Case Studies
Dental Imaging Company Speeds Time to Market with Hosted Microsoft Solution
Sep 2008
ORBIT Imaging, Inc. provides advanced digital imaging services of the teeth, face and jaws to physicians, dentists, and dental specialists. The startup company needed to minimize their initial IT...
Provided by Microsoft
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White Papers
How To Make More Sales With Less Effort
Jan 2009
Probably the most valuable skill to learn for reducing your sales effort is to learn how to market yourself effectively so that you barely have to sell at all. Personal Marketing is the fastest...
Provided by Evan Carmichael
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White Papers
Promotional Incentives Increase Sales And Drive Traffic
Jan 2009
Promotional incentives represent a powerful motivation tool. If used properly, they can increase brand awareness within a target market, drive traffic to a company's website, and create a lift in...
Provided by Takanomi
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White Papers
10 Easy And Creative Tips To Fire-Up Your Sales
Jan 2009
This paper provides some easy steps anyone can take to increase their internet marketing, affiliate and clickbank profits. Create multiple streams of income with your web site. You could sell your...
Provided by contentdig.com
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White Papers
A Marketing Idea Guaranteed To Increase Your Sales!
Jan 2009
Would you like a marketing idea guaranteed to increase your sales? Would you like to stop people from shopping your product or service and losing business to your competition? Would you like to...
Provided by contentdig.com
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White Papers
10 Effective Marketing Tips To Explode Your Sales
Jan 2009
Marketing is a critical requirement for the survival and growth of your internet marketing business. In internet marketing, there is a lot more to marketing than just advertising and making sales....
Provided by contentdig.com
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White Papers
Affiliate Sales Increase Through Product Recommendations
Jan 2009
Product recommendation is one of the time tested and very successful way to increase your affiliate earnings. This is a method that improves over time. As your customers learn to trust your...
Provided by contentdig.com
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White Papers
Create Testimonials That Sell Your Products Fast
Jan 2009
There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market. The power of testimonials can never be...
Provided by Streetdirectory
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White Papers
Peppers & Rogers - Sales and Marketing: The New Power Couple
Dec 2008
This session features Martha Rogers of Peppers & Rogers, who speaks about the trends, best practices, and competitive advantages of the customer-centric enterprise.
Provided by Microsoft
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Presentations
Dynamics Collaborative Contact Center Demo
Aug 2009
Optimize communications with Microsoft Dynamics® and the Collaborative Contact Center.
Provided by Microsoft
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White Papers
Microsoft Dynamics CRM - High 5 Sportswear Case Study
May 2008
High 5 Sportswear is an athletic apparel distributor based in the Pacific NW that faces the challenge of customer service reps having to blindly make decisions without having the right customer...
Provided by Microsoft
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Webcasts
Dynamics CRM Online High Five Sportswear Webcast
Aug 2008
For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to...
Provided by Microsoft
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Case Studies
TORO National Support Network
Aug 2009
TORO's contact center handles an average of 300 calls per day and it needed a cost-effective solution that would improve its operations. Download this case study to see how they partnered with...
Provided by NEC
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Tools & Templates
IBM DB2 Compression ROI Tool
Aug 2009
To find out how much space a company can save by using the feature, the user can use the Data Storage Analyzer that employs the exact same algorithm as the Deep Compression feature to arrive at a...
Provided by IBM
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White Papers
Accelerating Online Business Insights
Aug 2009
Written by digital marketing expert Jim Sterne, this white paper explains why current web analytics are not enough to generate desired business results and how behavioral analytics can help you...
Provided by Quantivo Corporation
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White Papers
Google Apps 2nd Wind ROI Case Study
Sep 2009
Nucleus Research conducted an ROI study with 2nd Wind Exercise and found that this 300-user specialty retail company achieved an ROI of 837% and a one-month payback. 2nd Wind replaced its existing...
Provided by Google
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Downloads
Self-service Cloud Computing
Sep 2009
Cloud computing provides reliable, flexible and cost-effective access to all data, devices and services in a virtualized network environment. Representing a true paradigm shift in the way we view...
Provided by IBM
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Training
Simplified Cloud Computing
Sep 2009
Cloud computing has emerged as a powerful tool to address the explosive growth of Internet-connected devices by offering highly efficient acquisition and delivery of information technology and...
Provided by IBM
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White Papers
Strategic Mobile Deployments; Adopting a Mobile Enterprise Application Platform
Sep 2009
It wasn't so long ago that mobile devices were cool - objects of envy among those who were tied to their desktops. As cool as they were, as these devices began to appear in the workplace, they...
Provided by Sybase
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White Papers
Email Archiving: a Business-Critical Application
Jul 2009
Today's businesses are especially vulnerable to accidental email loss, compliance demands, and the threat of e-discovery. Yet these same companies often have the fewest resources for combating...
Provided by MessageLabs, now part of Symantec
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Resource Center
Customers Share their experiences with IBM and Cloud Computing
Sep 2009
The IBM cloud computing infrastructure, architecture and information management are designed to help you sustain ongoing cost reduction while improving service levels over the long term.
Provided by IBM
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White Papers
The 11 Secrets of Business Rules Success
Sep 2009
Managing business rules gives you control over high volume operational decisions and delivers unprecedented agility. Based on decades of experience developing decision management applications,...
Provided by FICO
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White Papers
Enhance Customer Loyalty through Higher Responsiveness
Apr 2009
The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming...
Provided by Oracle
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Webcasts
Internet Lead Capture: CRM Product Demo
Sep 2009
This demo discusses how to best use the integrated web-to-lead capabilities of Microsoft Dynamics CRM.
Provided by Microsoft
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Webcasts
New Frontiers for CRM Data
Sep 2009
For many hospitality organizations, a Customer Relationship Management (CRM) tool is a straightforward way of collecting and storing data about guests. But did you know that you can leverage CRM...
Provided by Microsoft
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White Papers
The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
Sep 2009
An organization's ability to respond quickly to changing customer demands and competitive landscapes is paramount not only to its success, but to its survival. Finding a CRM solution that meets...
Provided by Microsoft
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White Papers
Image-Based Installation for Microsoft Windows Server 2008
May 2008
The image-based installation and systems management support in the Microsoft® Windows Server® 2008 OS can offer multiple advantages over conventional native installation on local and remote...
Provided by Dell
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White Papers
Systems Management Buyers Guide For Medium Enterprises
Dec 2008
Medium enterprises continue to struggle in their efforts to find and deploy an effective systems management solution scaled to their needs. KACE has developed this guide to help articulate that...
Provided by KACE
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Whitepapers
The Best of Both Worlds: How to Effectively Leverage Social Media
Sep 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects...
Provided by Citrix Online
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Whitepapers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
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Whitepapers
Real-Time Business: Playing to win in the new Global marketplace (Europe)
Mar 2012
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and...
Provided by SAP
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Whitepapers
Real-Time Business: Playing to win in the new Global marketplace (Asia-Pacific)
Mar 2012
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and...
Provided by SAP
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Whitepapers
Retail Week on Promotion
Mar 2012
Consumers usually find they are offered special prices or promotions depending on their relationship with a company for certain purchases, such as renewing a mobile phone contract or insurance....
Provided by SAP
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Whitepapers
Keeping Up with the Mobile Consumer
Mar 2012
In RSR's collective years in the retail industry they have rarely seen a technology act as such a galvanizing force on the retail industry - and in a positive way - than consumer mobile. It is a...
Provided by SAP
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White Papers
Marketing Analytics
Mar 2012
Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of...
Provided by Oracle
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Webcasts
LinkShare Migrates to Oracle Exadata for Fast, Real-Time Data Analysis
Mar 2012
LinkShare, an online affiliate marketing network, helps a wide range of Fortune 500 companies design and execute effective online marketing strategies. COO Jonathan Levine discusses how LinkShare...
Provided by Oracle
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Webcasts
R.L. Polk Discusses Storage Efficiency with Oracle Exadata
Mar 2012
Douglas Miller, Director of Global Database Development and Operations at R.L. Polk, a leader in automotive intelligence and marketing solutions, discusses the benefits of Oracle Exadata's...
Provided by Oracle
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White Papers
CMO Guide to Marketing ROI
Dec 2011
Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced...
Provided by Aprimo
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White Papers
B2B Marketers Must Better Prepare For Marketing Automation
Dec 2011
Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role,...
Provided by Aprimo
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White Papers
Trends and Leaders Driving New Integrated Marketing Strategies
Dec 2011
Marketers who develop an Integrated Marketing Management strategy will deliver a 50% higher ROMI (Return on Marketing Investment) by 2014 than those who do not. While marketers have a wide...
Provided by Aprimo
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White Papers
Insights to Help Advance Digital Marketing
Dec 2011
The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't...
Provided by Aprimo
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White Papers
Five Tips to Better Digital Customer Conversations
Dec 2011
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
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Case Studies
Case Study - Triboo
Feb 2012
Triboo is a dynamic web company that specializes in managing e-commerce activities and performance marketing for many blue chip companies in Italy. The company supports 2 million page views and 45...
Provided by Riverbed
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Case Studies
Case Study - See Tickets
Feb 2012
With 85 percent of its ticket sales made online, See Tickets knows how important it is that customers be able to access its website at any time. What they needed but didn't have was a robust,...
Provided by Riverbed
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Whitepapers
Social networking malware
Feb 2012
When sharing is not caring Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their...
Provided by GFI Software
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Whitepapers
Market Landscape Report: Online File Sharing and Collaboration in the Enterprise
Dec 2011
The trend toward "consumerization" marches onward in IT; more and more end-users are choosing their own hardware plaforms and software applications in lieu of the IT-sanctioned business tools...
Provided by Box.net
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Whitepapers
Nucleus ROI Case Study: Concept One Accessories
Jan 2012
Read how this sports, entertainment, and fashion accessory firm achieved an 866% ROI in two months using IBM Cognos Express.
Provided by IBM
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Whitepapers
Breakaway Technologies, See how a consumer electronics retailer makes quick decisions about its optimal inventory levels using profitability analysis.
Jan 2012
See how a consumer electronics retailer makes quick decisions about its optimal inventory levels using profitability analysis.
Provided by IBM
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Whitepapers
McCormick and Schmick's Restaurants Gains New Insight into Dining Trends and Financial Performance with IBM Cognos Express - Success Story
Jan 2012
McCormick & Schmick's Seafood Restaurants needed better insight to understand and take advantage of key business trends. Find out why they chose IBM Cognos Express to deliver that insight.
Provided by IBM
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Whitepapers
Stop Taking the Heat - Six Steps to Avoid the e-Discovery Inferno
Jan 2011
Having an e-discovery process of managing data to be used as evidence for legal and investigative purposes is critical. Failure to do so can put your company at risk for legal liabilities and...
Provided by Dell Software
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White Papers
Lower Costs and Boost Customer Loyalty by Injecting Knowledge into CRM
Jan 2012
Across industries, those responsible for customer support are charged with lowering costs and improving customer loyalty. But often these goals are seen as diametrically opposed. Whether it's...
Provided by Oracle
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Whitepapers
IBM eX5 systems help Acxiom transform IT With 5th Generation IBM Enterprise X-Architecture - A Case Study
Jan 2012
Acxiom is a leader in marketing services and technology, supporting successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
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Whitepapers - Video
The Cloud-Ready Data Center
Oct 2011
A video introduction to the Cisco Unified Data Center - the solution to expand the IT infrastructure from the physical, to the virtual, to the world of many clouds. Watch now.
Provided by Cisco Systems, Inc
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White Papers
What's your strategy for ensuring IT relevancy?
Oct 2011
Today, the greatest opportunity to transform an organization can come from the data center. Find out what to focus on, so you don't miss your opportunity to drive business innovation. Read more.
Provided by Cisco Systems, Inc
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White Papers
Multichannel customer engagement - Building an online marketing strategy to drive campaign effectiveness and business success
Dec 2011
Digital channels are now competing with offline channels as profit drivers. In fact, websites are neck and neck with in-person channels for profitability, and they are now the top priority for...
Provided by Adobe Systems
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White Papers
Adobe's Approach to Customer Experience Management
Dec 2011
The financial impact of delivering improved customer experiences is significant. Forrester estimates the annual revenue gains from improved customer experiences can range from $46M to $1.7B,...
Provided by Adobe Systems
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White Papers
Forrester's "Empowering Customers by Transforming Business Processes"
Aug 2011
Customers today have more power than ever before. They have tremendous influence and reach through social media, more purchasing options and choices of whom to buy from, and high expectations...
Provided by Adobe Systems
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White Papers
CIO2CIO: Use IT to Deliver a Superior Customer Experience -- and Beat the Competition
Dec 2011
With today's challenges of the global economy and the onslaught of technologies that give consumers more information and power than ever before, it's never been more critical to business survival...
Provided by Adobe Systems
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White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
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White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
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Webcasts
CloudU Series: Say Goodbye to DIY Datacenters
Sep 2011
As IT increases in complexity each year, many small and medium businesses have little or no understanding of what a move to Cloud Computing really means in terms of underlying technology. In...
Provided by Rackspace Hosting
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White Papers
Moving toward unified communications - Pave the way for the future with Adobe® Connect™ 8
Sep 2011
The communications technology industry has been working toward a vision of unified communications (UC) in which voice, video, and data services truly converge on a single, shared IP-based...
Provided by Adobe Systems
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White Papers
Dynamic Order Submission Strategies With Competition Between A Dealer Market And A Crossing Network
Nov 2007
The authors present a dynamic microstructure model where a Dealer Market (DM) and a Crossing Network (CN) interact. Sequentially arriving traders with different valuations for an asset maximise...
Provided by National Bank of Belgium
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White Papers
The Effects Of Analyst Characteristics And Regulation On Trade Generation For Brokerage Firms
Nov 2007
This paper examines the stability and determinants of equity trading market share for U.S. brokerage firms over the period 1996 through 2004. Using brokerage house market share as a proxy for...
Provided by Georgia Tech
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White Papers
Market Liquidity Effects Of The IFRS Introduction In Europe
Dec 2007
This paper provides cross-country evidence of the IFRS impact on market liquidity costs on French, German, Swedish and U.K. stock exchanges. Using several proxies for information asymmetry, such...
Provided by University of South Florida
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White Papers
International Price And Earnings Momentum
May 2008
The authors find that price and earnings momentum are pervasive features of international equity markets when controlling for data snooping biases. In explaining the momentum phenomenon they show...
Provided by University of Zurich
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White Papers
To Trade Or Not To Trade: The Strategic Trading Of Insiders Around News Announcements
Jun 2007
In this paper, the authors analyze the strategic trading of insiders and the way insiders use short-lived private information. They argue that the decisions to trade or not to trade on...
Provided by University of Bristol
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White Papers
The Elusive Private Golfer - Efficient Marketing To Golfers In The Recessionary Reality
Sep 2011
Each and every business will face challenges and uncertainty in a time of broad economic instability. During these times of muted household discretionary spending and the country's GDP at...
Provided by High Draw Partners
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White Papers
Liquidity And Optimal Market Transparency
Oct 2007
In this paper, the authors explore some of the consequences of greater market transparency for market performance in the presence of a strategic specialist. Although numerous studies have dealt...
Provided by ESADE
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White Papers
The Impact Of Distributional Preferences On (Experimental) Markets For Expert Services
Dec 2009
Credence goods markets suffer from inefficiencies arising from informational asymmetries between expert sellers and customers. While standard theory predicts that inefficiencies disappear if...
Provided by Institute for the Study of Labor
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White Papers
Finding Your Forgotten Audiences
Oct 2009
When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer"...
Provided by American Express
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White Papers
5 Reasons The NFL Is Dominating The Sports Industry
Sep 2009
What is it about the NFL that commands such attention, even from those who don't typically watch sports? Why does the NFL deserve to be mentioned in the context of successful brand marketing, and...
Provided by American Express
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White Papers
6 Pitfalls To Avoid When Choosing A Domain Name
Apr 2009
We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to get people to your website - and if you choose a URL that doesn't make...
Provided by American Express
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White Papers
Roadmap To A Successful Blog Launch
Jul 2009
Starting a blog is not for everyone. There are lots of reasons not to blog, including not having the time to keep a blog up to date and not having something to say. Also, blogging is becoming an...
Provided by American Express
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White Papers
7 Things Your Business Can Learn From Twitter
May 2009
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large...
Provided by American Express
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White Papers
Measuring Success In Online Marketing
Feb 2009
Your web strategy would be incomplete if you didn't take advantage of its key difference from traditional marketing channels - the flexibility to change strategy on a dime. The information you...
Provided by American Express
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White Papers
Should You Put Your EBooks And White Papers (And Other Content) Behind A Registration Page?
Sep 2009
So you've published an ebook or an online white paper that's all that: compelling, well-written, informative, nicely laid out and generally appealing. You've packaged it for download from a...
Provided by American Express
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White Papers
5 Pillars Of A Small Business Social Media System
Sep 2009
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. There is no question that the emergence...
Provided by American Express
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White Papers
5 Reminders On Social Media Marketing For Products Not Services
Jul 2009
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert...
Provided by American Express
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White Papers
Meet The 4 Cs Of Marketing
Jul 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
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White Papers
6 Marketing Moves That Work Like Magic
Jul 2009
Don't create the product. Instead, build the position behind the product in the prospect's mind. Don't make people work too hard to understand your message. First of all, they're busy. Secondly,...
Provided by American Express
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White Papers
Make Video An Important Part Of Your Content Creation Strategy
Jul 2009
Video is hot, video is cool, and nowadays video is pretty darn easy. So easy, in fact, that it's become a bit of an expectation that businesses use video to explain concepts, introduce the team,...
Provided by American Express
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White Papers
Marketing Tips For Restaurateurs
May 2009
When restaurant operators are faced with a downturn in the business cycle, they can throw up their hands and complain about forces beyond their control, or they can make a conscious decision to do...
Provided by American Express
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White Papers
Free Has New Meaning In Marketing
Apr 2009
Free as a marketing strategy has been around for some time. "It's no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot...
Provided by American Express
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White Papers
Turn Friends Into Customers And Customers Into Friends
Apr 2009
In business, the common goal is to make money, so it is tempting to focus on that. But the best generalization about making money in the long run is that it comes from building great relationships...
Provided by American Express
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White Papers
It's Time To Put This Myth To Rest
Nov 2008
If your brand creates or underwrites a valuable conversation, you are accruing value to your brand, and more valuable brands, be they soap, computer chips, or charge cards, are brands more folks...
Provided by American Express
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White Papers
The 10 Natural Marketing Advantages Of Small Business
Dec 2008
Are you leveraging your natural advantages? Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies...
Provided by American Express
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White Papers
How Fuzzy Bunny Slippers Can Grow Your Business
May 2008
Learning how to market your business and close sales can be the toughest part of running a business. Most of us start a business because we happen to be good at "Something." We started a business...
Provided by American Express
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White Papers
Product Development IS Marketing, And Vice Versa
Aug 2008
Marketing is one of the most misunderstood practices in business today. For most of us, marketing is about convincing potential customers that our product or service is worth their money. And...
Provided by American Express
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White Papers
Avoid Trying To Time Your Marketing
Nov 2008
Avoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before? We all would like to be able to do it, but we know that it's not possible to do. Even the seasoned investor...
Provided by American Express
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White Papers
Lean Your Marketing
Dec 2008
Today's companies are innovative and focus on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to...
Provided by American Express
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White Papers
5 Marketing Myths Worth Testing
Apr 2009
The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong...
Provided by American Express
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White Papers
The Changing World Of Marketing
Jun 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
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White Papers
Marketers In The Downturn: Mix It Up
Jul 2009
Sometimes it seems the state of the economy is the only news being reported on these days, and maybe that's no surprise... considering the fundamental challenges that businesses have been facing....
Provided by American Express
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White Papers
Avoiding The "Dark Side" Of Social Media
Aug 2009
The dark side of social media comes from its simplicity. It is super easy to launch something, and very easy to exaggerate your point of view. More and more consumers believe that new blogs or...
Provided by American Express
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White Papers
Recession-Marketing Advice To B2B Companies
Aug 2009
A downturn is no time to be faint of heart. Rather, experience shows that those B2B firms that fare the best in queasy times are those that take specific initiatives. At a time when fewer...
Provided by American Express
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White Papers
7 Reasons Why Your Marketing Plan Doesn't Work
Sep 2009
Every business should operate with a set of plans - a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like...
Provided by American Express
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White Papers
The 8 Myths Of Marketing
Sep 2009
Unless the marketing is smart, on point and creates a substantial ROI, marketing is just a way to camouflage the act of throwing thousand dollar bills out the window. Advertising means buying...
Provided by American Express
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White Papers
Building A Case For Marketing In Any Economy
Oct 2008
Looming financial questions have negatively impacted economies around the world. No country or region has been completely isolated from the financial storm. Here at home, companies large and small...
Provided by American Express
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White Papers
7 Recession-Busting Marketing Basics
Dec 2008
Scan the headlines each day and you won't have to get very far to stumble upon the word "Recession" or its more palatable cousin "Economic downturn." It's times like these that send many small...
Provided by American Express
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White Papers
Charitable Giving Offers Likability In Your Marketing Strategy
Dec 2008
We can assume that most people and small businesses give charitably out of genuine concern and care. People like to associate themselves with businesses that support meaningful projects. It makes...
Provided by American Express
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White Papers
10 Fatal Mistakes Most Small Business Owners Make
Apr 2009
Many of us who become small business owners - either intentionally or quite by accident due to a lay off or downsizing - don't have any formal marketing training. But to have a successful...
Provided by American Express
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White Papers
Soar With Marketing As Your Focus
Dec 2008
A simple definition of marketing is engaging people to "Know, Like and Trust You," so that you may help solve their problems - or help them have what they want - so they buy from you, and...
Provided by American Express
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White Papers
Unlock Your Business Potential
Apr 2009
There are new methods of marketing. The new methods aren't about shiny new ads, bigger mail pieces and paying someone thousands of dollars to optimize your website either! The new marketing is...
Provided by American Express
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White Papers
Turn Marketing Into A Game Of Numbers
Apr 2009
One of the most powerful, yet underutilized tools, in marketing is tracking. You can set targets and goals without an ultimate or at least short term destination in mind. If you are going to start...
Provided by American Express
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White Papers
How Fly-Fishing Is Like Marketing
May 2009
Market to your customers where your customers are. But this rusty marketing adage has more relevance today than ever. Don't wait for your customers to come to you; get out there and meet your...
Provided by American Express
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White Papers
How's Your Online Reputation
Dec 2008
Have you searched on your company's name or product on Google, Yahoo! or MSN lately? If not, it's time to do so. In today's business world your online reputation is just as crucial to your success...
Provided by American Express
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White Papers
No Sale For The Marketing Ambivalent
Mar 2009
As prospects clench their sweaty hands tightly around their shrinking budgets, even a whiff of confusion or doubt will kill the sale. OK, perhaps a bit dramatic, but now is the time to sharpen...
Provided by American Express
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White Papers
Social Media And Your Biz: By Design Or Default
Sep 2009
Think social media is a waste of time? Don't see the benefit of incorporating social media into your marketing strategy? By the design or default, social media is impacting your business whether...
Provided by American Express
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White Papers
What's Your Network Building Philosophy?
Jun 2009
When a give to get thinking pervades your entire business thinking you begin to approach customer relationships by asking "What am I here to give" or "How can I serve" as opposed to "What can I...
Provided by American Express
