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marketing strategy
(2293 results)-
Whitepapers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
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Whitepapers
9 Management Practices for Exceptional Webinars
Oct 2009
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results....
Provided by Citrix Online
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White Papers
Beyond Survival: Thriving Through the Turbulence: BI in the Retail Industry
Mar 2009
Find out how retail organizations are improving the bottom line, by focusing on key tactics designed to facilitate low cost, and efficient, customer-centric operations, all of which require...
Provided by SAP
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White Papers
Local Food Growth: Marketing Strategies For Local Sales And Growth Of Your Food Product And Restaurant
Jan 2009
This paper provides local sampling and marketing techniques to impact sales and growth of your food enterprise and products in your local market. You'll need to try a variety of ways to sample and...
Provided by Google
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White Papers
Five Reasons to Choose SmartDraw over Visio® for Your Organization
Oct 2009
Looking for an alternative to Microsoft Visio®? Give the power to create diagrams, document processes, and build better presentations to all your users—not just those with the patience and...
Provided by SmartDraw.com
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Whitepapers
Applying Remote Support Technology for Maximum Impact
Oct 2009
This ServiceXRG white paper explores 5 strategic applications of remote support that yield maximum benefit and how to measure their business impact.
Provided by Citrix Online
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White Papers
Collaboration As Marketing
May 2009
The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift...
Provided by American Express
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White Papers
Adobe LiveCycle solutions for intuitive user experiences
Sep 2009
With Adobe® LiveCycle® Enterprise Suite (ES2) software, organizations like yours can easily deploy intuitive user experiences, using flexible guides and RIAs to help increase customer satisfaction...
Provided by Adobe Systems
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White Papers
Selection Criteria for Remote Support Tools
Oct 2009
Though basic remote support technology is available from many sources, including some freeware and shareware options, companies interested in improving both the economics of support and the...
Provided by NTRglobal
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Downloads
CDPS Analyst Interview with John Webster of Illuminata
Oct 2009
Instead of focusing on recovery after disasters, midmarket businesses need solutions that enable business continuity before and during them. Listen to the recording, "CDPS Analyst Interview with...
Provided by IBM
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Whitepapers
Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Jan 2009
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their...
Provided by IBM
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Whitepapers
Together, we can work smarter
Jan 2009
By giving your people the tools and resources to work more effectively, you are giving your business the opportunity to operate more efficiently.
Provided by IBM
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White Papers
Finding Your Forgotten Audiences
Oct 2009
When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer"...
Provided by American Express
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White Papers
5 Reasons The NFL Is Dominating The Sports Industry
Sep 2009
What is it about the NFL that commands such attention, even from those who don't typically watch sports? Why does the NFL deserve to be mentioned in the context of successful brand marketing, and...
Provided by American Express
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White Papers
6 Pitfalls To Avoid When Choosing A Domain Name
Apr 2009
We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to get people to your website - and if you choose a URL that doesn't make...
Provided by American Express
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White Papers
Roadmap To A Successful Blog Launch
Jul 2009
Starting a blog is not for everyone. There are lots of reasons not to blog, including not having the time to keep a blog up to date and not having something to say. Also, blogging is becoming an...
Provided by American Express
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White Papers
7 Things Your Business Can Learn From Twitter
May 2009
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large...
Provided by American Express
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White Papers
Measuring Success In Online Marketing
Feb 2009
Your web strategy would be incomplete if you didn't take advantage of its key difference from traditional marketing channels - the flexibility to change strategy on a dime. The information you...
Provided by American Express
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White Papers
Should You Put Your EBooks And White Papers (And Other Content) Behind A Registration Page?
Sep 2009
So you've published an ebook or an online white paper that's all that: compelling, well-written, informative, nicely laid out and generally appealing. You've packaged it for download from a...
Provided by American Express
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White Papers
5 Pillars Of A Small Business Social Media System
Sep 2009
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. There is no question that the emergence...
Provided by American Express
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White Papers
5 Reminders On Social Media Marketing For Products Not Services
Jul 2009
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert...
Provided by American Express
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White Papers
Meet The 4 Cs Of Marketing
Jul 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
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White Papers
6 Marketing Moves That Work Like Magic
Jul 2009
Don't create the product. Instead, build the position behind the product in the prospect's mind. Don't make people work too hard to understand your message. First of all, they're busy. Secondly,...
Provided by American Express
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White Papers
Make Video An Important Part Of Your Content Creation Strategy
Jul 2009
Video is hot, video is cool, and nowadays video is pretty darn easy. So easy, in fact, that it's become a bit of an expectation that businesses use video to explain concepts, introduce the team,...
Provided by American Express
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White Papers
Marketing Tips For Restaurateurs
May 2009
When restaurant operators are faced with a downturn in the business cycle, they can throw up their hands and complain about forces beyond their control, or they can make a conscious decision to do...
Provided by American Express
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White Papers
Free Has New Meaning In Marketing
Apr 2009
Free as a marketing strategy has been around for some time. "It's no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot...
Provided by American Express
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White Papers
Turn Friends Into Customers And Customers Into Friends
Apr 2009
In business, the common goal is to make money, so it is tempting to focus on that. But the best generalization about making money in the long run is that it comes from building great relationships...
Provided by American Express
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White Papers
It's Time To Put This Myth To Rest
Nov 2008
If your brand creates or underwrites a valuable conversation, you are accruing value to your brand, and more valuable brands, be they soap, computer chips, or charge cards, are brands more folks...
Provided by American Express
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White Papers
The 10 Natural Marketing Advantages Of Small Business
Dec 2008
Are you leveraging your natural advantages? Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies...
Provided by American Express
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White Papers
How Fuzzy Bunny Slippers Can Grow Your Business
May 2008
Learning how to market your business and close sales can be the toughest part of running a business. Most of us start a business because we happen to be good at "Something." We started a business...
Provided by American Express
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White Papers
Product Development IS Marketing, And Vice Versa
Aug 2008
Marketing is one of the most misunderstood practices in business today. For most of us, marketing is about convincing potential customers that our product or service is worth their money. And...
Provided by American Express
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White Papers
Avoid Trying To Time Your Marketing
Nov 2008
Avoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before? We all would like to be able to do it, but we know that it's not possible to do. Even the seasoned investor...
Provided by American Express
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White Papers
Lean Your Marketing
Dec 2008
Today's companies are innovative and focus on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to...
Provided by American Express
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White Papers
5 Marketing Myths Worth Testing
Apr 2009
The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong...
Provided by American Express
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White Papers
The Changing World Of Marketing
Jun 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
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White Papers
Marketers In The Downturn: Mix It Up
Jul 2009
Sometimes it seems the state of the economy is the only news being reported on these days, and maybe that's no surprise... considering the fundamental challenges that businesses have been facing....
Provided by American Express
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White Papers
Avoiding The "Dark Side" Of Social Media
Aug 2009
The dark side of social media comes from its simplicity. It is super easy to launch something, and very easy to exaggerate your point of view. More and more consumers believe that new blogs or...
Provided by American Express
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White Papers
Recession-Marketing Advice To B2B Companies
Aug 2009
A downturn is no time to be faint of heart. Rather, experience shows that those B2B firms that fare the best in queasy times are those that take specific initiatives. At a time when fewer...
Provided by American Express
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White Papers
7 Reasons Why Your Marketing Plan Doesn't Work
Sep 2009
Every business should operate with a set of plans - a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like...
Provided by American Express
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White Papers
The 8 Myths Of Marketing
Sep 2009
Unless the marketing is smart, on point and creates a substantial ROI, marketing is just a way to camouflage the act of throwing thousand dollar bills out the window. Advertising means buying...
Provided by American Express
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White Papers
Guilt From Promise-breaking And Trust In Markets For Expert Services: Theory And Experiment
Mar 2010
The authors examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise to a consumer first, whereupon the consumer can express his/her...
Provided by Institute for the Study of Labor
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White Papers
European Stock Market Integration: Fact Or Fiction?
Dec 2007
The objective of this paper is to determine the dynamics and contemporaneous interactions of Euro zone stock markets at the country and economic sector level. Overall test results have revealed...
Provided by American University of Sharjah
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White Papers
Market Reactions To Intangible Information: Underreaction, Overreaction, And Firm Characteristics
Nov 2007
In this paper, the author examines investors' reaction to intangible stock returns that are orthogonal to accounting measures. The author shows that over the 1-year horizon typically associated...
Provided by University of Washington
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White Papers
Compensation And Organization: Internal Vs. External Market Monitoring
Dec 2007
The author examined the efficiency of managerial incentive contracts under alternative market monitoring via stock-based compensation. The author focuses on multi-divisional organizations in which...
Provided by University of Central Florida
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White Papers
Testing For Bubbles In Housing Markets: A Panel Data Approach
Oct 2007
The authors employ recently developed cross-sectionally robust panel data tests for unit roots and cointegration to find whether house prices reflect house-related earnings. They use U.S. data for...
Provided by Charles University
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White Papers
Government Bond Market Integration Within European Union
Sep 2007
This paper examines the extent of linkages among Euro and non-Euro government bond markets in the pre- and post-Euro introduction period. Multivariate cointegration analyses indicate absence of...
Provided by University of South Florida
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White Papers
Best Execution And Competition Between Markets: The Curious Case Of Japan
Dec 2007
More than 600 stocks are cross-listed on the Tokyo Stock Exchange and the Osaka Stock Exchange and more than 100 of these are regularly traded on both markets. Best execution policies in the U.S....
Provided by University of South Florida
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White Papers
Are Order-Driven Markets Informationally Richer? Evidence From The Paris Bourse
Dec 2007
The author examines the information content of a limit order book in a purely order-driven market. Using intra-day order book and trade data from the Paris Bourse, the author finds that order...
Provided by University of Oklahoma
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White Papers
Assessing The Impact Of Algorithmic Trading On Markets: A Simulation Approach
Dec 2007
Innovative automated execution strategies like algorithmic trading gain significant market share on electronic market venues worldwide, although their impact on market outcome has not been...
Provided by Goethe-Universität Frankfurt am Main
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White Papers
A Study Of Local Bias And Its Determinants
Dec 2007
Using a large and unique set of Swedish data at the individual investor level the authors study local bias among investors. In relation to existing research they expect that Swedish investors are...
Provided by University of Gothenburg
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White Papers
Housing Markets In Central And Eastern Europe: Is There A Bubble In The Czech Republic?
Sep 2009
Real estate prices more than doubled in many countries of Central and Eastern Europe from 2003 to 2008. In this paper, the author provides the first assessment of whether housing prices in this...
Provided by Charles University
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White Papers
Size And Value Effects In The Visegrad Countries
Sep 2009
The paper has two main objectives. The first is to test for the presence of the size and book-to-market value effects in the Visegrad countries. Such effects have been found in the United States...
Provided by Charles University
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White Papers
Market Distortions And Local Indeterminacy: A General Approach
Mar 2011
The authors provide a methodology to study the role of market distortions on the emergence of indeterminacy and bifurcations. Most of the specific market imperfections considered in the related...
Provided by Institute for the Study of Labor
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White Papers
The Effect Of Product Market Competition On Job Instability
Apr 2011
This paper assesses the impact of product market competition on job instability as proxied by the use of fixed-term labor contracts. Using both worker data from the Spanish Labor Force Survey and...
Provided by Institute for the Study of Labor
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White Papers
Market Failure And Land Concentration
Aug 2009
Utilizing a 2002 household-level World Bank Survey for rural Turkey, this paper explores the link between concentration of land ownership and rural factor markets. The authors construct a unique...
Provided by Levy Economics Institute
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White Papers
On Input Market Frictions And Estimation Of Factors Demand
Jul 2011
In this paper, the authors explore the impact of imperfectly competitive input markets on production function estimation. First order profit maximizing conditions are altered when frictions in...
Provided by Institute for the Study of Labor
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White Papers
The Use Of Violence In Illegal Markets: Evidence From Mahogany Trade In The Brazilian Amazon
Aug 2011
Agents operating in illegal markets cannot resort to the justice system to guarantee property rights, to enforce contracts, or to seek protection from competitors' improper behaviors. In these...
Provided by Institute for the Study of Labor
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White Papers
Customer Capital
Jul 2011
Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this...
Provided by National Bureau of Economic Research
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White Papers
Information Percolation In Segmented Markets
Aug 2011
The authors calculate equilibria of dynamic double-auction markets in which agents are distinguished by their preferences and information. Over time, agents are privately informed by bids and...
Provided by National Bureau of Economic Research
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White Papers
Estimating The Gains From Trade In The Market For Innovation: Evidence From The Transfer Of Patents
Aug 2011
The "Market for innovation" - the sale and licensing of patents - is an often discussed source of incentives to invest in R&D. This paper presents and estimates a model of the transfer and renewal...
Provided by National Bureau of Economic Research
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White Papers
Propose With A Rose? Signaling In Internet Dating Markets
Aug 2011
The large literature on costly signaling and the somewhat scant literature on preference signaling had varying success in showing the effectiveness of signals. The authors use a field experiment...
Provided by National Bureau of Economic Research
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Whitepapers - Video
Netezza Customer Testimonials
Aug 2011
25 video testimonials capture Netezza user experiences from a variety of industries.
Provided by IBM
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Webcasts
How Palo Alto Networks Achieved Next-Gen Customer Support by Integrating their IVR and CRM Solution
Aug 2011
Presented by Matthew Stauble, Sr. Director, Global Customer Support at Palo Alto Networks, this Webinar outlines the steps involved in transforming its customer support from a random, manual call...
Provided by ANGEL
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Webcasts
Time To Rethink Expatriate Assignments In Emerging Markets
Oct 2010
In this podcast, the speaker tells that expatriates need to rethink their roles in emerging markets if their organizations expect to stay relevant in the post-recession economy.
Provided by Thunderbird School of Global Management
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
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White Papers
ROI video conferencing Tips
Aug 2011
Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the...
Provided by LifeSize Communications
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White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
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White Papers
Get a Grip on Hosting Costs for Your High Volume Website
Aug 2011
Improve performance, scalability and availability, while reducing business risk and costs with the Drupal Open Source social publishing platform and Acquia Hosting services. If you're looking to...
Provided by Acquia
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White Papers
Assembling a Next Generation Enterprise Web Infrastructure with Drupal and Acquia
Aug 2011
Once thought of as a content distribution channel, the web is now about social content experiences: the rich, interactive experiences that can be created from a blend of media types shared by...
Provided by Acquia
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White Papers
Building Enterprise Social Communities with Drupal
Aug 2011
Innovations in consumer social web services create both opportunity and risk for your enterprise. Your customers and employees are increasingly gathering in online communities of like-minded...
Provided by Acquia
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Case Studies
Productos Ramo S.A.
Jan 2009
Founded in 1950, Productos Ramo S.A. is a popular snack food company whose flagship product Chocoramo has been enjoyed by Colombians for generations. Ramo has enjoyed a period of dynamic growth,...
Provided by ESRI
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White Papers
IBM Wants Smart Solutions From MBA Case Competition At Wake Forest University
Feb 2010
At an international case competition at Wake Forest University on Thursday, IBM Inc. challenged some of the world's brightest MBA students to provide fresh ideas for its Smarter Cities program, an...
Provided by University of Notre Dame
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White Papers
Mendoza College Wins Award For Best Website
Sep 2010
The Mendoza College of Business at the University of Notre Dame was named the "Best University Website" by the Web Marketing Association as part of its 14th annual WebAward Competition. The award...
Provided by University of Notre Dame
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White Papers
Notre Dame Marketing Dept. Honors Ethical Ad Campaigns With 2010 EthicMark Awards
Nov 2010
In just over eight minutes, viewers gain a quick education about how bottled water became a product success and environmental scourge all at once during the video, "The Story of Bottled Water."...
Provided by University of Notre Dame
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Webcasts
How To Succeed At Green Marketing
Feb 2009
What do Whole Foods, Trader Joe's, Google and Burt's Bees have in common? They're all exceptionally good at letting their customers know how green they are, according to a new report from...
Provided by GreenBiz Group
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White Papers
Professor's American Girls Article Honored By Retailing Journal
Jan 2011
University of Notre Dame Marketing Professor John F. Sherry Jr.'s article on how toymaker Mattel fostered a lifestyle around its high-end American Girl dolls has won the 2011 William R. Davidson...
Provided by University of Notre Dame
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Webcasts
Lies, Damn Lies, And The Seventh Sin Of Greenwashing
Apr 2009
In November 2007, TerraChoice Environmental Marketing unveiled a list of Six Sins of Greenwashing, laying out the most common mistakes that companies make in promoting their products and...
Provided by GreenBiz Group
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Webcasts
Coca-Cola's Path To Copenhagen And Beyond
Dec 2009
This podcast recapped the Coca-Cola Company's environmental practices and recent major developments in the firm's sustainability campaign: the phase-out of HFC refrigeration, Coke's quest for the...
Provided by GreenBiz Group
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Webcasts
Greener By Design: The Young Innovators
Feb 2009
In this webcast, the presenters discuss the benefits and challenges of starting a new company from a green foundation and what opportunities are out there for startups in the green marketplace.
Provided by GreenBiz Group
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Webcasts
The Green Marketing Landscape: Ratings, Labels, And Certifications
Oct 2009
Green marketing today has become increasingly challenging, as more companies enter the marketplace, customer expectations rise, and information about companies and products becomes more widely...
Provided by GreenBiz Group
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White Papers
What's Your Network Building Philosophy?
Jun 2009
When a give to get thinking pervades your entire business thinking you begin to approach customer relationships by asking "What am I here to give" or "How can I serve" as opposed to "What can I...
Provided by American Express
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White Papers
10 Things You Should Know Before You Launch
Jun 2009
Few things in life are more thrilling than starting your own business venture, but we know just how overwhelming launching can be. Many - including many women - put off launching because the task...
Provided by American Express
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White Papers
Retailers, Your Mission: Snag Those Web Buyers
Jul 2009
Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search...
Provided by American Express
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White Papers
Basic Mistakes Retailers Make When Times Are Tough
Aug 2009
The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer...
Provided by American Express
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White Papers
Free Is At Your Fingertips: Business In A Down Economy
Mar 2009
This paper shows 5 free ways to stay in business in a down economy. You have what it takes. But do you know what it takes? How well do you really know and understand your customers? You cannot...
Provided by American Express
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White Papers
Building Your Strategic Network
Oct 2008
Effective marketing is effective marketing in good times and bad. But it's funny how many more people seem to focus on it when the economic weather turns a little chilly. There are certain core...
Provided by American Express
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White Papers
When Is Your Product Ready To Launch?
Jul 2009
Small companies face a constant tension between shoving new products out the door too early, when they're not quite ready for prime time, and too late, when the company has invested so much time,...
Provided by American Express
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White Papers
Build Community, Build Momentum: A Pre-Launch Strategy
Aug 2009
Long gone are the days when companies would wait until launch day to promote their product, and only then through mainstream media. New technology is now allowing companies to open up the...
Provided by American Express
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White Papers
Texting For Dollars, A New Marketing Strategy
Apr 2009
Promotions have been the lifeblood of restaurants. However, technology has now allowed restaurants to target certain segments of the population. If you dined at an established and reserved on...
Provided by American Express
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White Papers
The Message Is The Money
Sep 2009
Ask any successful business owner - little strategies make a big difference in tough times. One way to balance the need to keep and attract new clients without depleting your marketing budget is...
Provided by American Express
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White Papers
Free Stuff Can Have A Big Payoff
Jul 2009
Everyone loves getting free stuff. But what businesses have to figure out is whether there's a paying to giving things away. This paper mentions three benefits and explains these benefits that...
Provided by American Express
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White Papers
How To Tell If You're Getting The Best Bang For Your Marketing Buck
Aug 2009
Pretty much every small business needs to invest in marketing. But in this economy, when budgets are tight and spending is scrutinized, it's often tempting to gut the marketing budget. After all,...
Provided by American Express
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White Papers
Is Advertising Dead?
Aug 2009
The key starting point is great content. When you have great content, you're more likely to attract audiences, and audiences are what advertisers are looking for. Even if the audience is not huge,...
Provided by American Express
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White Papers
Ten Steps To Energize Your Business For The Recovery
Jul 2009
During challenging times, it's easy to keep thinking and operating like a bootstrapper. This paper explains ten steps to energizing your business for the recovery. Strategic market imperatives, or...
Provided by American Express
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White Papers
Stupid Practices That Hinder Market Adoption
Aug 2008
In a perfect world, you'd make a product that's so great that marketing doesn't matter, and your marketing is so great that the product doesn't matter. This isn't a perfect world. The reality is...
Provided by American Express
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Case Studies
Siemens: Product Market Strategy With Portals And Content Management
Jul 2007
Siemens AG, headquartered in Munich, is one of the world's largest electrical engineering and electronics companies. Its more than 470,000 employees develop and manufacture products; design and...
Provided by Accenture
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White Papers
The Importance Of Connecting Brands With Bloggers
Nov 2009
In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to...
Provided by Egg Marketing & Public Relations
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Case Studies
Helping The Royal Shakespeare Company Achieve High Performance Through Audience Analytics
Apr 2008
Since its founding almost a century ago, the Royal Shakespeare Company (RSC) has grown to become one of the United Kingdom's most respected and celebrated theatrical companies in the world....
Provided by Accenture
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White Papers
Customer Acquisition And Retention: Back To Customer-Centric Basics
Mar 2009
It is clear that the global economy has entered an extended period of disruption and uncertainty. Very few companies will avoid having to make difficult choices in response to changing customer...
Provided by Accenture
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White Papers
The Road To Recovery: A Report On Consumer Behavior In The New Economy
Sep 2009
Consumer behavior typically returns to normal soon after recessions end. However, in extreme cases, such as the Great Depression of the 1930s, financial crisis may influence the consumer psyche...
Provided by Accenture
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White Papers
Why Customer Centricity Matters: Sustaining High Performance Through Uncertain Times
Mar 2009
As organizations around the world confront new economic realities, many find organizing an effective response in this highly complex, highly uncertain environment to be uniquely challenging. Their...
Provided by Accenture
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White Papers
How To Make The Most Of The Great Consumer Trade Down
Jun 2009
As discretionary spending all but disappears, companies must make adjustments in product mix, pricing, promotions and channel strategy to deliver the innovation today's customers value. By...
Provided by Accenture
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White Papers
Customer Acquisition And Retention: Using Customer Experience For Competitive Advantage
Mar 2009
Accenture High Performance Business research has shown that the ability to deliver a customer experience consistently aligned around customer needs and intentions has a significant impact on a...
Provided by Accenture
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Whitepapers
Looking for a fast payback? 10 Minutes with Free Tool Can Save Thousands
Nov 2009
Spend 10 minutes with free JDE ROI Tool and see how you can save thousands with a JD Edwards technology refresh. The tool lets you: identify strategic drivers conduct a brief benefits analysis...
Provided by IBM
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White Papers
Why 'Charlotte's Web' Suddenly Matters To Marketing
Oct 2009
In an online world where everyone and anyone is able to produce content cheaply and efficiently, you had better be sure that your own stuff is up to snuff. Otherwise, you - and your company - will...
Provided by American Express
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Webcasts
How to Protect Your Confidential Information
Nov 2009
Join the experts as they reveal how your company can best harness the benefits of a data loss prevention strategy and how you can determine the right data loss prevention solution for your...
Provided by Symantec
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White Papers
The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Nov 2009
Business email has become so important that most organizations consider achieving the highest possible availability a must. How can you measure—and improve—your email systems' availability and...
Provided by CA XOsoft
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White Papers
True Convergence Demands a Communication Service Provider that Embraces a Customer-Centric Approach
Nov 2009
Ensure your service provider's convergence strategy meshes with your enterprise network needs. Respected consulting firm Stratecast, a division of Frost & Sullivan, outlines the six...
Provided by Sprint
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White Papers
From Authorized To Engaged... Turning On Your VAR Channel
Nov 2009
Creating a productive reseller channel requires many steps, but the primary step is the conversion from authorized (signed) to engaged resellers. This is the most important, and most difficult,...
Provided by MarketLink Services
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Webcasts
Think Globally, Act Locally: Targeting New Customers with Geolocation
Nov 2009
When it comes to content, "one size fits all" used to be the norm and web traffic was measured in "hits". No longer. Companies that are leading the way in 2009 and beyond are incorporating...
Provided by Quova
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Webcasts
JD Edwards Spotlight Video
Nov 2009
Looking for a fast payback? Spend 10 minutes with free JDE ROI Tool and save thousands! Learn how you can boost ROI and productivity with a JDE technology refresh. Included is a user-friendly...
Provided by IBM
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White Papers
Leveraging the Talent Supply Chain for a Competitive Advantage
May 2008
Today's professional services climate is challenging. Customers demand local delivery of global services. Sophisticated clients want consultants with deep industry or functional experience. And...
Provided by SAP
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Webcasts
Want to use Social Media to Benefit Your Business?
Dec 2009
Let the experts at CareerBuilder show you how. This on-demand Webinar explains how social media tools are changing the face of business. Plus, it gives you 10 easy ways to integrate these tools...
Provided by Career Builder
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White Papers
Blueprint for Introducing Innovation Into the Wireless Networks We Use Every Day
Oct 2009
Few changes are occurred in the past couple of years in wireless industry: Handsets have become mobile computers running user-contributed applications on (potentially) open operating systems. It...
Provided by Stanford University
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Webcasts
Delivering a "Wow" Customer Experience
Dec 2009
In today's environment, companies can't just compete on price and product. They must also deliver a great customer experience. Rich Caballero, vice president of product management at Oracle,...
Provided by Oracle
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Webcasts
Increasing Sales Productivity
Dec 2009
In sales, lost time equals lost money. Steve Diamond, senior director of product marketing at Oracle, describes how an easy-to-use on-demand CRM solution can improve productivity at every stage of...
Provided by Oracle
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Webcasts
How to Improve Customer Service
Dec 2009
Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer...
Provided by Oracle
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White Papers
Build A "Smarketing" Team Sales Can Learn To Work With-And-Love-Marketing
Oct 2009
Sales vs. Marketing - it's the Great Divide in many a sales-driven organization. Why should you bridge this divide? It's simple: improved sales and higher return on resources. This paper provides...
Provided by Colman Brohan Davis
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White Papers
"Real World" Customer Profitability Management
Nov 2009
Customer Profitability Management starts out with a financial model that can tell you the profitability of any existing customer or new piece of business. The model should use ActivityBased...
Provided by Foris Consulting
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Webcasts
Building an Efficient IT Infrastructure: Virtualizing Tier1 Applications
Dec 2009
Customers of all sizes are virtualizing mission-critical Exhange environments. This webcast focuses on real world examples and best practices for implementing and managing a virtualized Exchange...
Provided by EMC
