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marketing strategy
(2294 results)-
White Papers
The 8 Myths Of Marketing
Sep 2009
Unless the marketing is smart, on point and creates a substantial ROI, marketing is just a way to camouflage the act of throwing thousand dollar bills out the window. Advertising means buying...
Provided by American Express
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White Papers
Building A Case For Marketing In Any Economy
Oct 2008
Looming financial questions have negatively impacted economies around the world. No country or region has been completely isolated from the financial storm. Here at home, companies large and small...
Provided by American Express
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White Papers
7 Recession-Busting Marketing Basics
Dec 2008
Scan the headlines each day and you won't have to get very far to stumble upon the word "Recession" or its more palatable cousin "Economic downturn." It's times like these that send many small...
Provided by American Express
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White Papers
Charitable Giving Offers Likability In Your Marketing Strategy
Dec 2008
We can assume that most people and small businesses give charitably out of genuine concern and care. People like to associate themselves with businesses that support meaningful projects. It makes...
Provided by American Express
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White Papers
10 Fatal Mistakes Most Small Business Owners Make
Apr 2009
Many of us who become small business owners - either intentionally or quite by accident due to a lay off or downsizing - don't have any formal marketing training. But to have a successful...
Provided by American Express
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White Papers
Soar With Marketing As Your Focus
Dec 2008
A simple definition of marketing is engaging people to "Know, Like and Trust You," so that you may help solve their problems - or help them have what they want - so they buy from you, and...
Provided by American Express
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White Papers
Unlock Your Business Potential
Apr 2009
There are new methods of marketing. The new methods aren't about shiny new ads, bigger mail pieces and paying someone thousands of dollars to optimize your website either! The new marketing is...
Provided by American Express
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White Papers
Turn Marketing Into A Game Of Numbers
Apr 2009
One of the most powerful, yet underutilized tools, in marketing is tracking. You can set targets and goals without an ultimate or at least short term destination in mind. If you are going to start...
Provided by American Express
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White Papers
How Fly-Fishing Is Like Marketing
May 2009
Market to your customers where your customers are. But this rusty marketing adage has more relevance today than ever. Don't wait for your customers to come to you; get out there and meet your...
Provided by American Express
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White Papers
How's Your Online Reputation
Dec 2008
Have you searched on your company's name or product on Google, Yahoo! or MSN lately? If not, it's time to do so. In today's business world your online reputation is just as crucial to your success...
Provided by American Express
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White Papers
No Sale For The Marketing Ambivalent
Mar 2009
As prospects clench their sweaty hands tightly around their shrinking budgets, even a whiff of confusion or doubt will kill the sale. OK, perhaps a bit dramatic, but now is the time to sharpen...
Provided by American Express
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White Papers
Social Media And Your Biz: By Design Or Default
Sep 2009
Think social media is a waste of time? Don't see the benefit of incorporating social media into your marketing strategy? By the design or default, social media is impacting your business whether...
Provided by American Express
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White Papers
What's Your Network Building Philosophy?
Jun 2009
When a give to get thinking pervades your entire business thinking you begin to approach customer relationships by asking "What am I here to give" or "How can I serve" as opposed to "What can I...
Provided by American Express
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White Papers
10 Things You Should Know Before You Launch
Jun 2009
Few things in life are more thrilling than starting your own business venture, but we know just how overwhelming launching can be. Many - including many women - put off launching because the task...
Provided by American Express
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White Papers
Retailers, Your Mission: Snag Those Web Buyers
Jul 2009
Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search...
Provided by American Express
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White Papers
Basic Mistakes Retailers Make When Times Are Tough
Aug 2009
The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer...
Provided by American Express
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White Papers
Free Is At Your Fingertips: Business In A Down Economy
Mar 2009
This paper shows 5 free ways to stay in business in a down economy. You have what it takes. But do you know what it takes? How well do you really know and understand your customers? You cannot...
Provided by American Express
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White Papers
Building Your Strategic Network
Oct 2008
Effective marketing is effective marketing in good times and bad. But it's funny how many more people seem to focus on it when the economic weather turns a little chilly. There are certain core...
Provided by American Express
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White Papers
When Is Your Product Ready To Launch?
Jul 2009
Small companies face a constant tension between shoving new products out the door too early, when they're not quite ready for prime time, and too late, when the company has invested so much time,...
Provided by American Express
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White Papers
Build Community, Build Momentum: A Pre-Launch Strategy
Aug 2009
Long gone are the days when companies would wait until launch day to promote their product, and only then through mainstream media. New technology is now allowing companies to open up the...
Provided by American Express
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White Papers
Texting For Dollars, A New Marketing Strategy
Apr 2009
Promotions have been the lifeblood of restaurants. However, technology has now allowed restaurants to target certain segments of the population. If you dined at an established and reserved on...
Provided by American Express
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White Papers
The Message Is The Money
Sep 2009
Ask any successful business owner - little strategies make a big difference in tough times. One way to balance the need to keep and attract new clients without depleting your marketing budget is...
Provided by American Express
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White Papers
Free Stuff Can Have A Big Payoff
Jul 2009
Everyone loves getting free stuff. But what businesses have to figure out is whether there's a paying to giving things away. This paper mentions three benefits and explains these benefits that...
Provided by American Express
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White Papers
How To Tell If You're Getting The Best Bang For Your Marketing Buck
Aug 2009
Pretty much every small business needs to invest in marketing. But in this economy, when budgets are tight and spending is scrutinized, it's often tempting to gut the marketing budget. After all,...
Provided by American Express
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White Papers
Is Advertising Dead?
Aug 2009
The key starting point is great content. When you have great content, you're more likely to attract audiences, and audiences are what advertisers are looking for. Even if the audience is not huge,...
Provided by American Express
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White Papers
Ten Steps To Energize Your Business For The Recovery
Jul 2009
During challenging times, it's easy to keep thinking and operating like a bootstrapper. This paper explains ten steps to energizing your business for the recovery. Strategic market imperatives, or...
Provided by American Express
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White Papers
Stupid Practices That Hinder Market Adoption
Aug 2008
In a perfect world, you'd make a product that's so great that marketing doesn't matter, and your marketing is so great that the product doesn't matter. This isn't a perfect world. The reality is...
Provided by American Express
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Case Studies
Siemens: Product Market Strategy With Portals And Content Management
Jul 2007
Siemens AG, headquartered in Munich, is one of the world's largest electrical engineering and electronics companies. Its more than 470,000 employees develop and manufacture products; design and...
Provided by Accenture
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White Papers
The Importance Of Connecting Brands With Bloggers
Nov 2009
In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to...
Provided by Egg Marketing & Public Relations
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Case Studies
Helping The Royal Shakespeare Company Achieve High Performance Through Audience Analytics
Apr 2008
Since its founding almost a century ago, the Royal Shakespeare Company (RSC) has grown to become one of the United Kingdom's most respected and celebrated theatrical companies in the world....
Provided by Accenture
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White Papers
Customer Acquisition And Retention: Back To Customer-Centric Basics
Mar 2009
It is clear that the global economy has entered an extended period of disruption and uncertainty. Very few companies will avoid having to make difficult choices in response to changing customer...
Provided by Accenture
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White Papers
The Road To Recovery: A Report On Consumer Behavior In The New Economy
Sep 2009
Consumer behavior typically returns to normal soon after recessions end. However, in extreme cases, such as the Great Depression of the 1930s, financial crisis may influence the consumer psyche...
Provided by Accenture
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White Papers
Why Customer Centricity Matters: Sustaining High Performance Through Uncertain Times
Mar 2009
As organizations around the world confront new economic realities, many find organizing an effective response in this highly complex, highly uncertain environment to be uniquely challenging. Their...
Provided by Accenture
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White Papers
How To Make The Most Of The Great Consumer Trade Down
Jun 2009
As discretionary spending all but disappears, companies must make adjustments in product mix, pricing, promotions and channel strategy to deliver the innovation today's customers value. By...
Provided by Accenture
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White Papers
Customer Acquisition And Retention: Using Customer Experience For Competitive Advantage
Mar 2009
Accenture High Performance Business research has shown that the ability to deliver a customer experience consistently aligned around customer needs and intentions has a significant impact on a...
Provided by Accenture
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Whitepapers
Looking for a fast payback? 10 Minutes with Free Tool Can Save Thousands
Nov 2009
Spend 10 minutes with free JDE ROI Tool and see how you can save thousands with a JD Edwards technology refresh. The tool lets you: identify strategic drivers conduct a brief benefits analysis...
Provided by IBM
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White Papers
Why 'Charlotte's Web' Suddenly Matters To Marketing
Oct 2009
In an online world where everyone and anyone is able to produce content cheaply and efficiently, you had better be sure that your own stuff is up to snuff. Otherwise, you - and your company - will...
Provided by American Express
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Webcasts
How to Protect Your Confidential Information
Nov 2009
Join the experts as they reveal how your company can best harness the benefits of a data loss prevention strategy and how you can determine the right data loss prevention solution for your...
Provided by Symantec
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White Papers
The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Nov 2009
Business email has become so important that most organizations consider achieving the highest possible availability a must. How can you measure—and improve—your email systems' availability and...
Provided by CA XOsoft
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White Papers
True Convergence Demands a Communication Service Provider that Embraces a Customer-Centric Approach
Nov 2009
Ensure your service provider's convergence strategy meshes with your enterprise network needs. Respected consulting firm Stratecast, a division of Frost & Sullivan, outlines the six...
Provided by Sprint
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Webcasts
The Green Marketing Landscape: Ratings, Labels, And Certifications
Oct 2009
Green marketing today has become increasingly challenging, as more companies enter the marketplace, customer expectations rise, and information about companies and products becomes more widely...
Provided by GreenBiz Group
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Webcasts
Green Marketing In The Age Of Transparency: Chicago
Mar 2010
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It's no longer just about making claims and sporting logos....
Provided by GreenBiz Group
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Webcasts
Don R. Knauss In Conversation With Eric Olson
Feb 2011
The Clorox Company has entered the green marketplace, first with its Green Works line, then with its acquisition of Burt's Bees. The company sees sustainability as core to its strategy - from how...
Provided by GreenBiz Group
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Webcasts
Harnessing Business Power For Good - Jay Coen Gilbert
Apr 2011
How do we distinguish good companies from good marketing and help investors move beyond simply avoiding 'Bad' to supporting 'Good?' How do we advance supportive public policies that accelerate the...
Provided by GreenBiz Group
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Webcasts
Green Marketing In The Age Of Transparency
Feb 2010
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It's no longer just about making claims and sporting logos....
Provided by GreenBiz Group
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White Papers
The Social Contract
Jul 2011
Customers, Companies, Communities, Conversations in the Age of the Collaborative Relationship
Provided by SAP
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White Papers
The Social Customer Engagement Index
Jul 2011
Companies are turning to social channels to engage with customers and prospects and build better, longer relationships with them. And, as organizations adopt social tools and strategies to engage...
Provided by SAP
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White Papers
Nine Easy Steps for Quick Customer Experience Tune Up
Jul 2011
Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding CE are cost and delayed return on investment. The good news is that there are short-term...
Provided by SAP
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White Papers
Transformed Telcos Can Build Businesses as Other Enterprises Face Transformation
Jul 2011
Telecoms operators often don't realize how admired they are in other industries for how well they have transformed their sector. They have huge potential selling those services to enterprises that...
Provided by SAP
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e-Books
The Customer Experience Edge
Jul 2011
Read how across industries, companies are investing in technology and techniques for mapping high-quality and profitable customer experiences: identifying and creating innovative ways to close...
Provided by SAP
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White Papers
Empower Field Service Engineers to Achieve Service Excellence
Jul 2011
Find out how the SAP CRM Field Service mobile app gives your field service engineers anywhere, anytime access to relevant information from mobile devices. This makes them more productive and your...
Provided by SAP
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Whitepapers
How To Achieve a Great and Profitable Customer Experience
Jul 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg...
Provided by SAP
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White Papers
Getting Closer to the Customer: Overcoming Common Sales AnalysisChallenges
Jul 2011
Because of this, many retailers struggle with limited visibility into real-time trends from day to day - not to mention during seasonal and promotional campaigns. It becomes hard to implement the...
Provided by SAP
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White Papers
Quality, Upgrades, And (The Loss Of) Market Power In A Dynamic Monopoly Model
Jul 2008
The authors examine an infinite horizon model of quality growth in a durable goods monopoly market. The monopolist generates new quality improvements over time and can sell any available...
Provided by Duke University
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White Papers
Herding Versus Hotelling: Market Entry With Costly Information
Mar 2008
Why do businesses such as fast-food restaurants, coffee shops, and hotels cluster? In the classic analysis of Hotelling, firms cluster to attract consumers who have travel costs. The authors...
Provided by Duke University
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White Papers
Carry Trade And Momentum In Currency Markets
Apr 2011
The authors examine the empirical properties of the payoffs to two popular currency speculation strategies: the carry trade and momentum. They review three possible explanations for the apparent...
Provided by National Bureau of Economic Research
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White Papers
How Prediction Markets Can Save Event Studies
Apr 2011
This review paper articulates the relationship between prediction market data and event studies, with a special focus on applications in political economy. Event studies have been used to address...
Provided by National Bureau of Economic Research
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White Papers
Welfare Implications Of A Second Lender In The International Markets
Jul 2007
The role of an extra lender in the international markets - such the IMF or another similar institution - has been widely covered in academic discussions and among policy makers. However, there is...
Provided by Central Bank of Chile
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White Papers
Too-Systemic-To-Fail: What Option Markets Imply About Sector-Wide Government Guarantees
Jun 2011
Investors in option markets price in a substantial collective government bailout guarantee in the financial sector, which puts a floor on the equity value of the financial sector as a whole, but...
Provided by National Bureau of Economic Research
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White Papers
Recessions And Financial Disruptions In Emerging Markets: A Bird´s Eye View
Jun 2010
This paper provides an overview of the implications of recession and financial disruption episodes in emerging markets. The authors report three major findings. First, compared to advanced...
Provided by Central Bank of Chile
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White Papers
The Information Content Of Market Liquidity: An Empirical Analysis Of Liquidity At The Oslo Stock Exchange?
Nov 2009
The authors investigate the information content of aggregate stock market liquidity and ask whether it may be a useful realtime indicator, both for financial stress, and real economic activity in...
Provided by Norges Bank
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White Papers
Nowcasting With Google Trends In An Emerging Market
Jul 2010
Most economic variables are released with a lag, making it difficult for policy-makers to make an accurate assessment of current conditions. This paper explores whether observing Internet browsing...
Provided by Central Bank of Chile
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White Papers
Why Do Firms Pay For Liquidity Provision In Limit Order Markets?
Jun 2010
In recent years, a number of electronic limit order markets have reintroduced market makers for some securities (Designated Market Makers). This trend has mainly been initiated by financial...
Provided by Norges Bank
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White Papers
Intra-day Seasonality In Foreign Exchange Market Transactions
May 2007
This paper examines the intra-day seasonality of transacted limit and market orders in the DEM/USD foreign exchange market. Empirical analysis of completed transactions data based on the Dealing...
Provided by Cornell University
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White Papers
How Does The Market React To Your Order Flow?
Apr 2011
The authors present an empirical study of the intertwined behaviour of members in a financial market. Exploiting a database where the broker that initiates an order book event can be identified,...
Provided by Capital Fund Management
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White Papers
Constrained Nonsmooth Utility Maximization On The Positive Real Line
Oct 2010
The authors maximize the expected utility of terminal wealth in an incomplete market where there are cone constraints on the investor's portfolio process and the utility function is not assumed to...
Provided by Imperial College London
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Resource Center
Security-as-a-Service ROI Calculator
Jun 2011
Security can be your most important investment. Protecting your company's assets from online threats is a necessity that cannot be overlooked. Still, many businesses would like to spend less on...
Provided by Insight
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White Papers
Market Panic On Different Time-Scales
Oct 2010
Cross-sectional signatures of market panic were recently discussed on daily time scales in, extended here to a study of cross-sectional properties of stocks on intraday time scales. The authors...
Provided by Stanford University
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White Papers
Product Market Deregulation And The U.S. Employment Miracle
Jun 2008
The authors consider the dynamic relationship between product market entry regulation and equilibrium unemployment. The main theoretical contribution is combining a job matching model with...
Provided by Centre for Economic Performance
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White Papers
Hot And Cold Seasons In The Housing Market
Apr 2009
Every year during the second and third quarters (the "Hot season") housing markets in the UK and the US experience systematic above-trend increases in both prices and transactions. During the...
Provided by Centre for Economic Performance
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White Papers
The Empirics Of New Economic Geography
Apr 2009
Although a rich and extensive body of theoretical research on new economic geography has emerged, empirical research remains comparatively less well developed. This paper reviews the existing...
Provided by Centre for Economic Performance
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White Papers
The Foreign Exchange Market: Return Distributions, Multifractality, Anomalous Multifractality And Epps Effect
Oct 2010
The authors present a systematic study of various statistical characteristics of high-frequency returns from the foreign exchange market. This paper is based on six exchange rates forming two...
Provided by Rzeszow University of Technology
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White Papers
Transition From Exponential To Power Law Distributions In A Chaotic Market
Nov 2010
Economy is demanding new models, able to understand and predict the evolution of markets. To this respect, Econophysics offers models of markets as complex systems that try to comprehend macro-,...
Provided by University of Zaragoza
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White Papers
Insider Trading In The Market With Rational Expected Price
Dec 2010
Kyle (1985) builds a pioneering and influential model, in which an insider with long-lived private information submits an optimal order in each period given the market maker's pricing rule. An...
Provided by Cornell University
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White Papers
Predicting Economic Market Crises Using Measures Of Collective Panic
Feb 2011
Predicting panic is of critical importance in many areas of human and animal behavior, notably in the context of economics. The recent financial crisis is a case in point. Panic may be due to a...
Provided by Brandeis University
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White Papers
How Efficiency Shapes Market Impact
Feb 2011
The authors develop a theory for the market impact of large trading orders, which they call metaorders because they are typically split into small pieces and executed incrementally. Market impact...
Provided by Santa Fe Institute
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White Papers
Hierarchical Structure In Phonographic Market
Dec 2010
The author finds a topological arrangement of assets traded in a phonographic market which has associated a meaningful economic taxonomy. The author continues using the Minimal Spanning Tree and...
Provided by Cornell University
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White Papers
Market Efficiency, Anticipation And The Formation Of Bubbles-crashes
Jun 2011
A dynamical model is introduced for the formation of bullish or bearish trends driving an asset price in a given market. Initially, each agent decides to buy or sell according to its personal...
Provided by CNRS
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White Papers
Additive Habit Formation: Consumption In Incomplete Markets With Random Endowments
Jun 2011
The authors provide a detailed characterization of the optimal consumption stream for the additive habit-forming utility maximization problem, in a framework of general discrete-time incomplete...
Provided by ETH Zurich
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White Papers
Price Convergence And Market Integration In Russia
Sep 2010
After a period of growing disconnectedness of regional markets following the 1992 price liberalization in Russia, a process of improvement in market integration started since about 1994. This...
Provided by University of Michigan
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White Papers
Measuring the Total Economic Impact of Content Delivery Using Adobe Flash Media Server
Jan 2009
Adobe Flash Media Server provides a secure and affordable alternative to progressive downloading of content and can be used directly by the content provider or indirectly through a content...
Provided by LimeLight
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Whitepapers
Turning Product Development into Competitive Advantage
Jul 2009
Smarter products. You hear them mentioned in trade journals, in boardrooms and in the press releases of your competitors. What are smarter products? How do you make them? And how do you make them...
Provided by IBM
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Webcasts
Driving Product Strategy from the top down; How to align business objectives with technical objectives
Dec 2009
If you manage, or are involved with product investment decisions for multiple products, this session will provide practical insights and tools to make your job a little bit easier. If you have...
Provided by IBM
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Webcasts
Systems and Software Product Line Engineering with SysML, UML and the Rational Rhapsody/ Gears Bridge
Jul 2009
One of the great challenges and opportunities in systems and software delivery today is Product Line Engineering - creating, evolving and maintaining a portfolio of closely related products with...
Provided by IBM
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Whitepapers
Smarter Systems Development: A System Engineering Trade Study to support Green Initiatives with Model Driven Development
Dec 2009
Trade studies help us fully explore the design space to ensure that a proposed solution best meets conflicting performance and cost requirements. But many of us don't know that you can...
Provided by IBM
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White Papers
Resource Guide: Workstation Productivity
Dec 2009
Desktop computers have come a long way in terms of value and performance for the average user but many of today's more demanding applications require more advanced workstations with even more in...
Provided by Dell
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White Papers
A Framework for Computing the Privacy Scores of Users in Online Social Networks
Sep 2009
A large body of work has been devoted to address corporate-scale privacy concerns related to social networks. The main focus was on how to share social networks owned by organizations without...
Provided by Boston University School of Management
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White Papers
Video: Circumstances and Customers Have Changed. Has Your Loyalty Program Kept Pace?
Dec 2009
The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming...
Provided by Oracle
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Webcasts
HP Operations Manager: Monitor heterogeneous IT environments, reduce management costs, and speed time to problem resolution
Sep 2009
This on-demand webinar discusses how to cut the costs of managing your heterogeneous IT infrastructure and reduce the time it takes to resolve problems. In this webinar, you will learn: Why...
Provided by Hewlett-Packard (HP)
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Case Studies
Cloud: Customers Share their experiences with IBM and Cloud Computing
Dec 2009
The IBM cloud computing infrastructure, architecture and information management are designed to help you sustain ongoing cost reduction while improving service levels over the long term.
Provided by IBM
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White Papers
Dynamic Data Compression in Multi-Hop Wireless Networks
Apr 2009
Data compression can save energy and increase network capacity in wireless sensor networks. However, the decision of whether and when to compress data can depend upon platform hardware, topology,...
Provided by University of Southern California (Marshall)
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Webcasts
Current Trends in Computer Security
May 2008
This webcast throws light on website vulnerabilities, DNS Rebinding and Other Recent Vulnerabilities and Web 2.0 Security Trends.
Provided by Stanford University
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Resource Center
Service Management Resource Center
Jan 2010
This buyer's guide provides assistance in evaluating identity and access assurance solutions. It describes common identity and access management challenges and the capabilities required to address...
Provided by IBM Corp.
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Presentations
Microsoft Dynamics® CRM Online Customer Montage
Jan 2010
In this 3 minute video, two Microsoft Dynamics® CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is...
Provided by Microsoft
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White Papers
CRM as an enabler to building a customer-centric enterprise
Jan 2010
Discover the process support issues to watch out for when creating customer-centric enterprise strategies. Examine the consequences of IT and CRM purchase decisions and learn how to adapt your CRM...
Provided by SAP
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White Papers
Making Sense Of Market Intelligence
Dec 2009
Making critical decisions without sufficient information is a typical problem companies face. While information is unlimited, time and budgets are not. Busy executives are accustomed to making...
Provided by First Resource
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Case Studies
Today's CRM helps SMBs speed sales cycle
Jan 2008
Current innovations in customer relationship management are making it possible to close deals faster. This technology is more accessible to midsize businesses than ever before. Discover how...
Provided by IBM
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Whitepapers
Find your level of BI and Performance Management maturity
Dec 2009
See how IBM Cognos Express delivers value to midsize companies at any level of maturity in this paper featuring research from Gartner.
Provided by IBM
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Whitepapers
Nucleus Research ROI Case Study: IBM Cognos TM1 and Envision Credit Union
Dec 2008
Learn how Envision Credit Union was able to improve productivity, reduce labor costs, and increase the amount of cash available for overnight investments with IBM Cognos TMI.
Provided by IBM
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Webcasts
Using Webinar to Engage Prospects
Jan 2010
Webinars can reach a huge number of potential sales prospects in a matter of minutes. But, the time and effort it takes to produce a Webinar that gets people engaged and involved starts long...
Provided by Adobe Systems
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Webcasts
Secrets of Webinar Product and Management
Jan 2010
Managing and producing a great webinar isn't a one-shot deal: It's a process that involves your team and your audience in a dynamic two-way conversation that stretches from initial promotion to...
Provided by Adobe Systems
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Webcasts
Webinars as Part of a Digital Marketing Strategy
Jan 2010
Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them...
Provided by Adobe Systems
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Webcasts
Secrets of Lead Generation Webinars
Jan 2010
You need your webinars to generate high numbers of leads, yet you don't want to alienate your audience with a too-hard sell. How do you strike that all-important balance between the needs of your...
Provided by Adobe Systems
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Webcasts
Knowledge Unleashed: Using Customer Intelligence to Move the Needle
Jan 2010
Learn about the benefits of employing enterprise policy management in your organization. Gain strategic insight on how to advance to the next level of service by leveraging customer intelligence...
Provided by Convergys
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White Papers
Available Now: 2010 Trading Beyond The Horizon
Jan 2010
In 2010, financial markets participants will continue to expand their trading activities as liquidity increasingly becomes fragmented, seeking alpha in new markets, best execution in dark pools,...
Provided by CFN Services
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White Papers
When Your Business Slows, Speed Up Your Marketing (But Not Your Marketing Budget)
Jan 2010
Whenever the economy is slow, many businesses go into a conservative mode. They carefully conserve their resources, trim their marketing budget, and wait for the economy to recover and customers...
Provided by American Express
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Whitepapers
DAI: IBM Smart SOA Application Foundation: The Right Choice for Proven, Reliable Business Transactions
Dec 2009
In today's interconnected world, organizations and customers need reliable business transactions. Read this white paper to see how IBM WebSphere Application Server can ensure transactional...
Provided by IBM
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White Papers
The Impact of Sales 2.0 On Sales & Marketing Effectiveness
Feb 2010
In the fall of 2009, the Bridge Group, Inc. conducted a survey on the impact of Sales 2.0 tools within organizations including the positive impact technology can have on the buying and selling...
Provided by InsideView
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White Papers
Executive Paper: Oracle Crystal Ball
Jan 2010
Increase revenue. Decrease costs. Reduce development time. Every day you strive to meet these goals. And each business decision you make either enables you to advance toward them - or impedes your...
Provided by Oracle
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Presentations
Webinar: Best Practices for Application Virtualization with AdminStudio
Feb 2010
IT professionals, are you considering a move to Microsoft® App-V™? Watch this Webinar to learn how to migrate your MSI application portfolio to Microsoft App-V packages five times faster. The...
Provided by Flexera Software
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Whitepapers
Collecting Compliance Evidence: The Role of Event Logs
Feb 2010
It's no longer an option - businesses must follow federal regulations (such as Sarbanes-Oxley) to keep track of network activity. Event logs are key, providing a wealth of information to help your...
Provided by Quest Software, now a part of Dell
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White Papers
4 Easy Low Budget Ideas To Market Your Small Business
Nov 2009
Marketing your small business doesn't have to be expensive or a long drawn out process. In fact, it's never been easier to build your image or your customer base on little or no money. The most...
Provided by American Express
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Webcasts
Robust, Scalable Systems Management without the Overhead of Software-only Solutions
Jan 2010
Effective systems management is a tough job, especially for larger organizations. With thousands of PCs and servers to manage, the demands of a growing, diverse and often far-flung user base means...
Provided by KACE
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Case Studies
Nucleus Research ROI Case Study: Blue Mountain
May 2008
Improved profitability and an annual ROI of 1,822%. That's what Nucleus Research found when they calculated Blue Mountain Resort's total investment in IBM Cognos solutions.
Provided by IBM
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White Papers
Sun Chemical Manages Complex Batch
Jan 2009
Environment with Smaller Staff Read this success story to see how the world's largest producer of printing inks and pigments, Sun Chemical Corporation, uses the advanced enterprise scheduling...
Provided by BMC Software
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Whitepapers
Analytics for Everyone
Oct 2009
Learn how IBM's acquisition of SPSS provides SPSS users a broader support network, IBM Cognos users a predictive analytics platform, and more enterprise users one-stop shopping.
Provided by IBM
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Webcasts
Driving product strategy from the top-down: How to align business objectives with technical objectives
Mar 2010
If you manage, or are involved with product investment decisions for multiple products, this session will provide practical insights and tools to make your job a little bit easier. If you have...
Provided by IBM
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Whitepapers
How requirements engineering can help you deliver smarter products
Sep 2009
Products are becoming smarter. There are now computer chips in everything from running shoes to cars to coffee makers. And as products become more interconnected, instrumented and intelligent, the...
Provided by IBM
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Webcasts
IBM Smarter Products Webcast: The Payoff of Driving Requirements Management Across Product Development
Dec 2009
Join our panel of experts from EADS, CareFusion, and Chrysler as they discuss their experiences in implementing a structured approach to requirements management based on IBM Rational software.
Provided by IBM
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Whitepapers
The building blocks to a Smarter Planet, Scott Hebner, includes entire cross Rational and IBM messages
May 2009
As a way to differentiate their offerings and optimize business returns, manufacturers across all industries are delivering a new generation of "smarter products."
Provided by IBM
