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marketing strategy
(2291 results)-
White Papers
Sun Chemical Manages Complex Batch
Jan 2009
Environment with Smaller Staff Read this success story to see how the world's largest producer of printing inks and pigments, Sun Chemical Corporation, uses the advanced enterprise scheduling...
Provided by BMC Software
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Whitepapers
Analytics for Everyone
Oct 2009
Learn how IBM's acquisition of SPSS provides SPSS users a broader support network, IBM Cognos users a predictive analytics platform, and more enterprise users one-stop shopping.
Provided by IBM
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Webcasts
Driving product strategy from the top-down: How to align business objectives with technical objectives
Mar 2010
If you manage, or are involved with product investment decisions for multiple products, this session will provide practical insights and tools to make your job a little bit easier. If you have...
Provided by IBM
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Whitepapers
How requirements engineering can help you deliver smarter products
Sep 2009
Products are becoming smarter. There are now computer chips in everything from running shoes to cars to coffee makers. And as products become more interconnected, instrumented and intelligent, the...
Provided by IBM
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Webcasts
IBM Smarter Products Webcast: The Payoff of Driving Requirements Management Across Product Development
Dec 2009
Join our panel of experts from EADS, CareFusion, and Chrysler as they discuss their experiences in implementing a structured approach to requirements management based on IBM Rational software.
Provided by IBM
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Whitepapers
The building blocks to a Smarter Planet, Scott Hebner, includes entire cross Rational and IBM messages
May 2009
As a way to differentiate their offerings and optimize business returns, manufacturers across all industries are delivering a new generation of "smarter products."
Provided by IBM
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Whitepapers
Systems development in the twenty-first century: delivering business value by connecting people, processes and tools
Dec 2009
From application-rich, Web-enabled mobile devices to cars that prevent close-call accidents, the products and technology people use every day are getting smarter—which means that the tools and...
Provided by IBM
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White Papers
Boosting Returns on Marketing Investment
Jan 2006
The golden age of advertising is over, so marketers must now work harder to reach buyers. Distracted consumers and the proliferation of media and distribution channels are also undermining the...
Provided by McKinsey & Company
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White Papers
Mitigating Channel Conflict
Jan 2006
Inspired by the rapid growth of Internet sales, many technology vendors are opening their own direct channels. The paper depicts that by doing so; however, they risk their existing partners, who...
Provided by McKinsey & Company
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Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
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Case Studies
Case Study: Customer Loyalty
Jan 2006
A large, multiformat retailer faced two challenges. Retail sales were under threat from specialty stores and discounters. And the store's credit franchise was suffering as customers moved balances...
Provided by McKinsey & Company
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White Papers
Condiment Junkie: Sound Advice
Feb 2010
For decades, brands have been paying close attention to how they look; creating visual identities which speak to their target market and help them stand out in a crowd. More recently, verbal...
Provided by Condiment Junkie
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White Papers
Virtualized In-Cloud Security Services for Mobile Devices
Jul 2009
Modern mobile devices continue to approach the capabilities and extensibility of standard desktop PCs. Unfortunately; these devices are also beginning to face many of the same security threats as...
Provided by University of Michigan (Ross)
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Whitepapers
Demand and sales funnel analytics - How forward thinking marketing organizations deliver competitive differentiators
Mar 2010
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand...
Provided by IBM
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Whitepapers
Data Driven Marketing
Oct 2009
This report examines how Organizations are using data to impact marketing performance and marketing effectiveness Example: VITAS has been using IBM Cognos TM1 for over 10 years for everything from...
Provided by IBM
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Webcasts
Improve Customer Satisfaction: Deliver More Revenue
Mar 2010
Insight into customer satisfaction is a key indicator to a repeatable, lasting revenue stream and loyal customers. Gaining information into how active customers are, repeat product purchases,...
Provided by IBM
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Webcasts
IBM Tivoli - Managed Service Delivery in Could and Virtualized Environments
Mar 2010
Learn how to manage cloud computing for service delivery, achieve results with data center management software, manage virtual server sprawl, and prepare for virtualization and cloud computing....
Provided by IBM
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White Papers
Five Tips for Energizing your Sales Organization
Mar 2010
Oracle Accelerate is Oracle’s approach to providing business software solutions to midsize organizations. The program started as a way to quickly implement industry-specific, on-premise ERP...
Provided by Oracle
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White Papers
How A Marketing Plan Increases Your Profits: Making The Most Of Limited Time And Budgets
Feb 2010
Business and marketing managers in small to medium-sized companies often develop marketing tactics on a just-in-time or as-needed basis. This may produce the sales and profitability results sought...
Provided by Carolyn Frith
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White Papers
Increasing the Quantity & Quality of Leads with Social Media Monitoring
Mar 2010
Today's consumer is ignoring traditional marketing channels. They are effectively finding ways to block them. How is this affecting your lead generation efforts? How many resources are you putting...
Provided by Alterian SM2
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White Papers
Online Forums: Social Marketing With Proven Results
Feb 2010
Picture a place where you encounter thriving conversations about your products, where motivated people are asking and answering each other's questions about your products, where there's room for...
Provided by Cie Studios
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Whitepapers
Improving First-Call Resolution with Team Collaboration Technology
Dec 2009
This new white paper examines key challenges facing customer support organizations and explores the many advantages of collaborative remote support, including ad hoc training, faster first-contact...
Provided by Citrix Online
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Whitepapers
The Next Frontier for Support Centers
Mar 2010
This smith+co white paper explores the importance of the customer experience and the role of technology in creating, nurturing and strengthening customer relationships with every single interaction.
Provided by Citrix Online
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Webcasts
Leveraging Social Media as a Support Channel
Mar 2010
Watch this on-demand webinar to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for...
Provided by Citrix Online
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Webcasts
The Business Impact of a Workshifting Culture: Corporate America and the Mobile Workforce
Mar 2010
Watch this on-demand webinar with Justin Levy, General Manager of New Marketing Labs and 15-year workshifting veteran. Levy will discuss the evolution of corporate culture and how your company can...
Provided by Citrix Online
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Whitepapers
Engage! How to Avoid the Seven Sins of Live, Online Presentations
Aug 2009
Webinars have become a common business practice. They reduce travel time and costs, increase geographic reach and enable greater efficiency. But to maximize the benefits, you've got to engage...
Provided by Citrix Online
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Webcasts
Up Your EQ (Engagement Quotient!) with 10 Practical Presentation Skills
Mar 2010
Research shows that trainers who can turn passive participants into active participants significantly improve learner retention rates. View this informative one-hour Webinar archive to learn how...
Provided by Citrix Online
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Whitepapers
The Definitive Webinar Marketing eGuide
Dec 2009
This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company. The comprehensive eGuide also...
Provided by Citrix Online
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Whitepapers
Getting the Most from Your Marketing Events: The ROI of IN-Person Seminars, Trade Shows and Webinars
Nov 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics....
Provided by Citrix Online
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Whitepapers
What's Working in Small Business Marketing and Webinars
May 2009
Today small business marketers must make every dollar count by investing in proven effective tactics. Quantum Leap Marketing recently conducted a survey to find out how small business marketers...
Provided by Citrix Online
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Whitepapers
B-to-B Lead Generation: 2009 Marketing ROI Performance & Evaluation Study
Jan 2010
Download the second annual Marketing Profs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for...
Provided by Citrix Online
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White Papers
Traveling Through The Recovery: Ways THL Companies Should Consider Navigating The Upturn
Jan 2010
Over the last several years, Tourism, Hospitality, and Leisure (THL) companies have experienced a downturn of historical proportions. Companies were glad to see 2009 come to an end. The protracted...
Provided by Deloitte LLP
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Webcasts
The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
Apr 2010
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics....
Provided by Citrix Online
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Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
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Webcasts
Honing Your Webinar Presentation Skills: The Latest in Professional Development
Apr 2010
Presenting has always been a critical business skill. But with Webinars there's an added twist - you can't see your audience members, and they can't see you. So how do you get and keep their...
Provided by Citrix Online
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White Papers
Video: Differentiate Your Company With Complete CRM
Jan 2010
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
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White Papers
Marketing Automation 2.0: Closing The Marketing And Sales Gap With A Next-Generation Collaborative Platform
Mar 2010
The birth of marketing automation in the mid- 90's can be termed as a significant milestone both for B2B Companies and for B2B marketers. With a number of players in this space the industry has...
Provided by LeadForce1
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White Papers
Business Benefits of Web Conferencing
Apr 2010
Download our free white paper, Business Benefits of Web Conferencing, and make your meetings more meaningful and productive. Learn how to install a meeting solution that brings people together...
Provided by Premiere Global Services (PGi)
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White Papers
The Principles of Integrated Product Development
May 2006
Better customer relationships, frequent communication, and feedback systems lead to better understanding the customer's/user's needs. Customer involvement increases the probability of the product...
Provided by Better Management.com
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White Papers
Sustaining Competitive Advantage in a High-Technology Environment: A Strategic Marketing Perspective
May 2006
The fortunes of high-technology firms depend on investments in intangible capital, which is comprised of intellectual capital as well as marketing capital. While the importance of intellectual...
Provided by Thomson Gale
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White Papers
Clandestine And Arranged Marriages A Study On Business Relationships In Light Of Market Structures
Aug 2010
The perception of business being based on arm's length market exchange, which IMP studies were a reaction against, still influences many business settings as well as legal structures. By...
Provided by Uppsala University
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White Papers
Consequences Of Trust Between Marketing Managers And Market Research Professionals On The Use Of Information
Aug 2010
The theme of trust in market research relationships has appeared with increasing frequency as the topic has grown in importance. Most of the work in this area has mainly studied antecedents of...
Provided by Corvinus University of Budapest
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White Papers
The Internal Competitor: Buyer Motives And External Supplier Marketing Strategies
Aug 2010
The purpose of this paper is to identify buyer motives for supporting internal competitors and to suggest relevant marketing strategy elements for external suppliers confronting these internal...
Provided by Aarhus University
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White Papers
The Euro Overnight Interbank Market And ECBs Liquidity Management Policy During Tranquil And Turbulent Times
Oct 2010
The authors analyze the impact of the recent financial market crisis on the Euro OverNight Index Average (EONIA) and interbank market trading and assess the effectiveness of the ECB liquidity...
Provided by European Central Bank
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White Papers
The Impact Of Remote Service Technologies On Business Relationship Marketing - International Investigation In A B2B-Setting
Apr 2010
Modern information technologies alter not only the nature of services and their delivery process (Meuter et. al 2005; Dabholkar 1994) but also the interaction at the interface between service...
Provided by Technische Universität Dortmund
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White Papers
Competitive Actions And Dynamics In Project Marketing: Identifying Causal Mechanisms
Mar 2010
In project marketing research, there is limited understanding of the mechanisms of how central project marketing actions lead to success and good business performance of the project-based firm....
Provided by Aalto University
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White Papers
Enacting Representations Of Markets In Exchange Practices In The Danish Potato Industry
Aug 2010
The paper explores the potential of John Shotter's (2008) relationally-responsive version of social constructionism for studying and analysing representations of markets and how these are enacted...
Provided by Aarhus University
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White Papers
Marketing Relations In The Case Of A Micro-Enterprise In The High Tech Industry
Aug 2010
In this paper, the development and the change of the marketing-communication of a microenterprise is discussed. This micro-enterprise is operating in the field of the medical technology, i.e. in...
Provided by Budapest University of Technology and Economics
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White Papers
Action Learning Methodologies And The IMP Tradition: Application To Capability Building In SMEs
Aug 2010
The purpose of this paper is to apply a process methodology, action learning, to an SME network capability development study. The authors argue for the compatibility of Action Learning...
Provided by University College Cork
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White Papers
Barriers To Market Formation
Aug 2010
In this paper the authors propose a typology of barriers to market formation. The research gives a case study describing a manufacturer's preparations ahead of the launch of a new market for CO2...
Provided by Corvinus University of Budapest
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White Papers
Scientific Advisory Boards As Social Resources Exploring Their Role, Use, And Impact In The Market Development Activities Of New Ventures
Aug 2010
This paper in progress paper formulates a research agenda for exploring new ventures' scientific advisory boards as a valuable source of social capital. While the human capital of such boards and...
Provided by University College Dublin
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White Papers
Market Shaping And Valuation In The Ugandan Coffee Market
Aug 2010
This paper project seeks to explain from a market practice perspective how the coffee market in Uganda is shaped, and draws from the works of Çaliskan and Callon (2009) and anthropology to...
Provided by Lancaster University
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White Papers
The Role And Impact Of Business Networks On Marketing In The Creative Industries: Evidence From Case Study Research
Aug 2010
This paper discusses the findings of ongoing case study research which seeks to explore the management of, approaches to and involvement in business networks in a key sector of the Scottish...
Provided by University of Strathclyde
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White Papers
The Consumer Empowerment Index. A Measure Of Skills, Awareness And Engagement Of European Consumers
May 2011
The interest and debate on the notion of 'Consumer empowerment' has been rapidly increasing during the last decades. M. Monti in his report to the president of the European Commission "A new...
Provided by Munich Personal Repec Archive
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White Papers
Trade With Time Zone Differences: Factor Market Implications
May 2011
The main purpose of this paper is to illustrate, with a simple two-factor (skilled labor and unskilled labor) trade model, how a time-saving improvement in business-services trade benefitting from...
Provided by Munich Personal Repec Archive
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White Papers
Reflexive Construction Of Industrial Marketing Problems: Transparency As Reflection And Reflexion
Aug 2010
Over time, the qualitative IMP approach has effectively developed theory. However, the methodological research approach of IMP has not gained the same interest as the core IMP issues. This might...
Provided by Jönköping International Business School
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White Papers
What Do Companies Do When They Do Marketing? A Cluster Analysis
Aug 2010
The work-in-progress paper builds on literature discussing which activities can be considered as marketing activities. Its purpose is to identify to what extent companies have a homogeneous view...
Provided by Universite Paul Sabatier
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White Papers
The Role Of Inter-Firm Market Orientation On The Market Orientation - Performance Relationship
Aug 2010
Many researchers have studied market orientation over the last two decades and have argued its impact on firm performance. Much of the work has focused on the intra-firm market orientation of...
Provided by University of Manchester
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White Papers
Ritual Platforms For Instigating Personal Relationships In Project Marketing
Aug 2010
It is usually advocated that project-based companies have to develop networks of relations in order to anticipate and shape forthcoming projects in their key target industries (Cova et al., 2002)....
Provided by IMP Group
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White Papers
An Interaction And Networks Approach To Sustainable Marketing: Creating A Context for Connectivity, Dialogue And Learning
Aug 2008
In this paper the authors present an interactions and networks approach to sustainable marketing which incorporates interorganisational dyad, network and system levels of analysis. The proposed...
Provided by Lancaster University
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White Papers
Developing The Institutional Network Approach To Markets And Business Marketing Practice
Aug 2008
Based on a socio-economic perspective and the business marketing reality of emerging country markets, this conceptual paper develops the institutional network approach to markets. The purpose is...
Provided by University of Kalmar
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White Papers
Networked-In; Developing A Model Of Network Marketing Performance
Jul 2008
This paper investigates the relationship between systematic network marketing activity and network marketing performance with the objective of developing and testing a model of network marketing...
Provided by University of Wolverhampton
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White Papers
Interaction Perspectives Of Individuals And Destination Marketing Organizations In The Tourism Network Of Australia
Aug 2008
This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in...
Provided by Deakin University
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White Papers
Evolution Of Inter-Organizational Relationships In Disruptive Markets Marketing Capabilities In Music Industry
Aug 2008
The co-evolutionary development of music business exemplifies how inter-organizational relationships have risen in importance. Relying on the capability perspective, the paper shows that changing...
Provided by IMP Group
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White Papers
Survey Evidence On Customer Markets
Nov 2009
This paper uses survey data from Iceland on 884 firms to test for the theory of customer markets proposed by Phelps and Winter (1970) and Okun (1981). The results provide support for the customer...
Provided by University of London
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White Papers
Boundarians That Shape Market Actors
Aug 2008
Business Associations operate in between markets and politics connecting these to each other through representation, rulemaking and information. In this paper it is demonstrated that there is a...
Provided by Stockholm School of Economics
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White Papers
Relationship Value In Business Markets: The Customer And Supplier Perspectives In ICT Security Market
Aug 2008
Understanding value is a crucial task in business markets. Relationships are not all identical, some of them are more important and profitable than others and this consciousness can guide managers...
Provided by Università Cattolica del Sacro Cuore
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White Papers
Innovative Forms Of Marketing Integration In Local Networks
Aug 2008
Marketing cooperation (i.e. trade fairs organization, export consortia) has been regarded as a factor of success for local systems composed of small and medium-sized businesses. Furthermore, the...
Provided by University of Perugia
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White Papers
Implementing A Relational Capability Framework Through An SME Network
Aug 2008
The purpose of this paper is to report the findings of a study designed to implement six relational capabilities in an SME network. The six dimensions are defined through the application of the...
Provided by Waterford Institute of Technology
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White Papers
How Performance Metrics Help Shape Markets
Aug 2008
This paper examines how the use of performance indicators are intertwined with the definition of managerial responsibilities and accountability mechanisms within a fuel retailing company....
Provided by Lancaster University
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White Papers
How Is The Relationship Significance Brought About? A Critical Realist Approach
Aug 2008
This paper examines how the use of performance indicators are intertwined with the definition of managerial responsibilities and accountability mechanisms within a fuel retailing company....
Provided by Lancaster University
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White Papers
A Quantitative Research On Physicians-Detailers Long-Term Relationships Building, In Prescribed Drug Marketing Contexts
Aug 2010
The presented research is part of a doctoral study, which, among others, investigated a wide array of relationship building constituents and effects that may evolve in the context of a physicians...
Provided by University of Patras
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White Papers
Developing Business Customer's Value Perception Through Service Modularity
Aug 2010
The present challenge for many service firms is to develop an offering that is flexible and open for tailoring by the customers and at the same time achieve efficiency through standardizing...
Provided by IMP Group
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White Papers
The Requirements For A SME Heading To Integrated Solution Sales
Aug 2010
For growing number of firms which have earlier relied on their product and manufacturing based approaches, the combinations of products, services, and for example software are becoming an...
Provided by Tampere University of Technology
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White Papers
What Do Managers' Survey Responses Mean And What Affects Them? The Case Of Market Orientation And Firm Performance
Apr 2011
Using cross-sectional surveys to support proposals of causal sequences in theoretical models is problematic, especially when the surveys are of managers and performance is a dependent variable....
Provided by University of Sydney
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Whitepapers
Five Calls To Make When Developing a Mobile Learning Strategy
Jun 2011
With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the...
Provided by SkillSoft
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White Papers
An Experimental Study Of Auctions Versus Grandfathering To Assign Pollution Permits
Sep 2009
The authors experimentally study auctions versus grandfathering in the initial assignment of pollution permits that can be traded in a secondary spot market. Low and high emitters compete for...
Provided by University of Zurich
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White Papers
Lemons And Money Markets
Nov 2009
This paper identifies simple conditions for monotone comparative statics of a unique equilibrium in the Akerlof-Wilson model. Separate conditions apply to trade volume and price. Trade volume...
Provided by University of Zurich
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White Papers
Optimal Market Design
Feb 2010
This paper introduces three methodological advances to study the optimal design of static and dynamic markets. First, the authors apply a mechanism design approach to characterize all...
Provided by University of Zurich
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White Papers
Multimarket Contact Effect On Collusion Through Diversification
Sep 2010
This paper establishes the potential positive relationship between MultiMarket Contact (MMC) and sustainable collusive profits under demand fluctuations. In particular, the author focuses on the...
Provided by University of Zurich
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White Papers
Customer Advisory Board: Frequently Asked Questions
Jan 2010
Many companies, both large and small, are considering or are already running customer or partner advisory boards. These sessions can be very effective tools to gain feedback on strategic...
Provided by Bloofusion
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White Papers
How Three Collaboration Trends Are Reshaping Marketing
Jan 2010
Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who...
Provided by KickStart Alliance
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Case Studies
ABM in Manufacturing: A Case Study of a Gas Turbine Manufacturer
May 2006
Two years previously the Company had ambitious plans. Production capability was enhanced, it re-organised into high-tech machine cells, a number of new markets were opened up and a partnership...
Provided by Better Management.com
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eBooks
SuccessList™ - Critical Success Factor identification & Profiling
Sep 2012
Business leadership may not have a crystal ball to show them the future, but they do have the ability to create and track meaningful data points, and to identify key events that lead to the...
Provided by ConnectWise
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Case Studies
Major Grocer Upgrades HR Processes
Apr 2010
This major grocer needed a better way of empowering local managers to own more of the process while still maintaining corporate standards and policies. They turned to Lombardi Teamworks BPM to...
Provided by IBM
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White Papers
The Devil Is In The Detailing: Modeling Physician Choice Of Prescription Drugs
Feb 2010
Detailing expenditures are most effective when they are focused on the physicians likeliest to write initial prescriptions. Patients are seldom switched to a different drug within a specific drug...
Provided by Northwestern University (Kellogg)
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White Papers
Balance In Advertising: Tailored Marketing Messages Can Counter Consumers' Negative Emotions
Dec 2009
Advertisers have the creative control to strengthen an ad's emotional appeal. They can show particular ads to offset a television show's demeanor, offering up happy or calming emotions to the...
Provided by Northwestern University (Kellogg)
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White Papers
The Art Of Persuasion: Aligning Consumer Goals With Level Of Abstraction
Oct 2009
The researchers found that when consumers aimed to fulfill aspirations and satisfy achievement goals, more abstract messages - for example, those highlighting the freedom TiVo provides -...
Provided by Northwestern University (Kellogg)
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White Papers
Culture And Commitment: When Should Advertisers Focus On You Versus Your Entire Family?
Mar 2009
Imagine two advertisements for a Personal Digital Assistant (PDA) brand. The first highlights "self-focused" or individualist product benefits, such as enhanced productivity and organization. The...
Provided by Northwestern University (Kellogg)
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White Papers
Discounted Diapers And Stockpiles Of Soup: Managing Earnings Through Marketing
Dec 2008
Accounting abuses on a grand scale and massive financial deception from the very highest levels of management. As investors lost billions of dollars, the earnings management game with its fuzzy...
Provided by Northwestern University (Kellogg)
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White Papers
Don't Interrupt Me Now: Media "Transportation" And Advertising Effectiveness
Dec 2008
The more consumers are engaged in the media context, the more likely the advertising effectiveness will be negatively affected. Previous research on the transportation experience has shown that a...
Provided by Northwestern University (Kellogg)
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White Papers
How Many Reasons Do You Need To Like BMWs?: The Role Of Content Vs. Retrieval Ease
May 2008
When consumers have limited brand knowledge, they recognize that thinking of reasons to purchase that brand will be difficult and thus the ease they actually experience is not informative....
Provided by Northwestern University (Kellogg)
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White Papers
Emotion And Consumer Behavior: Can Anger Make Us Choose A Hiking Trip Vacation?
Jul 2008
The study of emotion and persuasion has a long history, an important strand of which has been the role of the valence, a positive or negative charge, of an emotion and its influence on judgments...
Provided by Northwestern University (Kellogg)
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White Papers
The Outlet Mall: Dumping Ground, Cannibal Channel, Or Smart Strategy?
Aug 2008
Manufacturers' retail outlets have come a long way in size, geographic reach, and popularity since men's-clothing-maker Anderson-Little opened the first non-factory-adjacent outlet stores in 1936....
Provided by Northwestern University (Kellogg)
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White Papers
7 Genuine Ways To Generate Click-Throughs
May 2010
Do you read messages from friends and do they read your emails? If "Yes," then you know the best ways to generate click-throughs. This paper provides you some strategies to generate click-throughs...
Provided by American Express
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White Papers
20 Important Lessons I Learned From My Marketing Mentor
Apr 2010
Most of us remember the first person who opened our eyes to a new way of thinking with regard to marketing. Maybe it was an author who spoke to us through the pages of a book, a speaker at an...
Provided by American Express
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White Papers
How To Market To Gen Y
Apr 2010
Moms, teens, and college students are the most sought after (and most difficult to understand) marketing segments. Now all three of these groups fit under one larger umbrella: Generation Y -...
Provided by American Express
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White Papers
5 Ways To Profit For Free
Apr 2010
Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in some cases even surviving, as it tries to evolve...
Provided by American Express
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White Papers
31 Exceptional Strategies For Marketing To Today's Woman
Apr 2010
Women who buy personality over product - These are more likely to buy from the company if they have good reputation, friendly service, inviting atmosphere, pleasant visual appeal. Women buy the...
Provided by American Express
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White Papers
48 Guerrilla Marketing Tips From Top PR Pros
Feb 2010
Your business is feeling the crunch this year - and your marketing budget is dwindling as a result. We've asked some of the most experienced public relations professionals to share their secrets...
Provided by American Express
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White Papers
The 10 myths of safe web browsing
Jun 2010
Are you suffering from misconceptions about safe web browsing? You might think you're being safe, but with a newly infected webpage discovered every few seconds, it's next to impossible to stay up...
Provided by Sophos
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White Papers
Protecting personally identifiable information: What data is at risk and what you can do about it
Jun 2010
Virtually every organization acquires, uses and stores personally identifiable information about its customers, employees, patients, students and other individuals. These organizations are...
Provided by Sophos
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White Papers
The State Of Customer Experience,2010
Feb 2010
With tighter budgets and fewer resources, companies across North America are turning to improved customer experience as a way to build business and enhance brand loyalty. The biggest obstacle to...
Provided by Adobe Systems
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Case Studies
Predictive Modeling To Allocate Marketing Spending
Jun 2010
A student education and tutoring company wanted to understand how well different media channels attracted students. What was the cost to acquire a new student through the Web? Which types of media...
Provided by Deloitte LLP
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White Papers
4 Tips For Creating One Time Offers (OTO)
Oct 2009
When most internet marketers think of earning money online with information products, they think about the money they'll make from selling their first product (report, ebook, software, audio, or...
Provided by Home Based Business Adviser
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White Papers
The Discipline Of Marketing Leaders: Formulating Composite Strategy
Jun 2007
The fundamental purpose of a low-cost customer interaction is to create or preserve the profitability of the core strategy. In general, a low-cost customer strategy works best when the core...
Provided by Accenture
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White Papers
How To Attract New Customers
May 2009
A faltering economy may not seem like the ideal environment for attracting new customers. But, even when consumer confidence is low, there is plenty a small business owner can do to instill faith...
Provided by Bank of America
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White Papers
Achieving High Performance With Customer-Centric Manufacturing: Balancing Demand, Supply And Cost With The Right Mix Of Offshoring, Nearshoring And Onshoring
Sep 2008
The essentials of a sound supply chain management strategy revolve around the age-old industry adage, "Provide customers with what they want, when they want it and at the lowest possible cost." In...
Provided by Accenture
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White Papers
Winning In Turbulence
Dec 2008
When business conditions are harsh, you need every dollar of revenue you can find. Unfortunately, so do your competitors - who seem willing to do almost anything for a buck. You don't want to buy...
Provided by Bain & Company
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White Papers
Reassessing Your Business Plan
Aug 2009
Business planning experts always stress that a business plan is a living document-one that you should regularly reassess and change as your business grows. Well, now is the time to take that...
Provided by Bank of America
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White Papers
Global Operating Model In A Multi-Polar World
May 2009
Emerging economies are increasingly shaping what we call a multi-polar world. A decade ago, only 20 companies from those economies appeared on the list of Fortune's Global 500; today that number...
Provided by Accenture
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White Papers
Customer Relationship Management: It's Only A Matter Of Time
Sep 2009
Businesses that thoughtfully examine and measure the time customers spend with them, and then either reduce the time costs or enhance the time value of their offerings, can gain an advantage that...
Provided by Accenture
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White Papers
New Faces, Places And Spaces - Customer-Centric Principles For Acquiring Customers In today's Multi-Polar World
May 2009
In an era of rapid globalization, extreme volatility and heightened risk, maintaining a strong customer focus is essential to achieving high performance: to withstand short-term pressures while...
Provided by Accenture
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White Papers
Are You The Customers First Call?
Jan 2010
How would one like to run a software sales organization that didn't need marketing? Customers call you 24 hours a day nonstop, more business than one can handle and no need for a marketing budget....
Provided by Executive Business Advisers
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White Papers
Let Word-Of-Mouth Marketing Make Your Business The Talk Of The Town
Jan 2010
In some cases the number of people who talk about a product or service will always outweigh the number of people who use it. For example, there are far more people who talk about Ferrari...
Provided by MasterCard
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White Papers
7 Things You Must Have To Sell Information Products
Aug 2009
The author believes that creating and selling information products online is one of the best ways to make money with a home based business. A little bit of research, a little bit of time and one...
Provided by Home Based Business Adviser
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White Papers
3 Simple Steps To Success In Information Marketing
Jun 2009
Pleasing all the customers on the list could very well be impossible, mainly because everyone is different and what is good or motivational for one customer may not be to another. However, if one...
Provided by Home Based Business Adviser
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White Papers
Ten Key Societal Trends For Market Researchers: Domestic And Global
Oct 2009
The one thing that marketers cherish the most is a fleeting glimpse of the future. That glimpse would make the challenge of planning strategies, of devising the appropriate marketing mix elements,...
Provided by Decision Analyst
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White Papers
Marketing Optimization
Aug 2009
Marketing is tricky business and a dangerous career. It's almost impossible to measure the effects of advertising, packaging, distribution channels, media expenditures, sales organization, etc.,...
Provided by Decision Analyst
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White Papers
7 Simple Steps To Success With Information Products
Aug 2009
Selling products is one of the best ways to make money online. With a bit of research and sometime in the word processing program one can be well on the way to having a product to sell. But before...
Provided by Home Based Business Adviser
