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marketing strategy
(2293 results)-
White Papers
The Brand Capability Value of Integrated Marketing Communication (IMC)
May 2006
It is now widely accepted that intangible assets provide the most sustainable source of competitive advantage. Indeed, brand equity often accounts for a major portion of shareholder value....
Provided by Thomson Gale
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White Papers
Using an Online Commercial Database as a Source of Competitive Advantage in Developing Marketing Strategies and Tactics
May 2006
The purpose of this paper is to illustrate the use of an online database in providing the foundation for developing a successful competitive strategy. In particular, this paper focuses on the...
Provided by Thomson Gale
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White Papers
Capturing and engaging today's educated consumers for measurable results.
May 2010
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
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White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
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White Papers
Ten Steps to Effective Email Marketing
Dec 2011
There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing...
Provided by Aprimo
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White Papers
Customer Advisory Board: Frequently Asked Questions
Jan 2010
Many companies, both large and small, are considering or are already running customer or partner advisory boards. These sessions can be very effective tools to gain feedback on strategic...
Provided by Bloofusion
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White Papers
How Three Collaboration Trends Are Reshaping Marketing
Jan 2010
Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who...
Provided by KickStart Alliance
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Case Studies
ABM in Manufacturing: A Case Study of a Gas Turbine Manufacturer
May 2006
Two years previously the Company had ambitious plans. Production capability was enhanced, it re-organised into high-tech machine cells, a number of new markets were opened up and a partnership...
Provided by Better Management.com
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Case Studies
Major Grocer Upgrades HR Processes
Apr 2010
This major grocer needed a better way of empowering local managers to own more of the process while still maintaining corporate standards and policies. They turned to Lombardi Teamworks BPM to...
Provided by IBM
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White Papers
The Devil Is In The Detailing: Modeling Physician Choice Of Prescription Drugs
Feb 2010
Detailing expenditures are most effective when they are focused on the physicians likeliest to write initial prescriptions. Patients are seldom switched to a different drug within a specific drug...
Provided by Northwestern University (Kellogg)
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White Papers
Balance In Advertising: Tailored Marketing Messages Can Counter Consumers' Negative Emotions
Dec 2009
Advertisers have the creative control to strengthen an ad's emotional appeal. They can show particular ads to offset a television show's demeanor, offering up happy or calming emotions to the...
Provided by Northwestern University (Kellogg)
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White Papers
The Art Of Persuasion: Aligning Consumer Goals With Level Of Abstraction
Oct 2009
The researchers found that when consumers aimed to fulfill aspirations and satisfy achievement goals, more abstract messages - for example, those highlighting the freedom TiVo provides -...
Provided by Northwestern University (Kellogg)
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White Papers
Culture And Commitment: When Should Advertisers Focus On You Versus Your Entire Family?
Mar 2009
Imagine two advertisements for a Personal Digital Assistant (PDA) brand. The first highlights "self-focused" or individualist product benefits, such as enhanced productivity and organization. The...
Provided by Northwestern University (Kellogg)
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White Papers
Discounted Diapers And Stockpiles Of Soup: Managing Earnings Through Marketing
Dec 2008
Accounting abuses on a grand scale and massive financial deception from the very highest levels of management. As investors lost billions of dollars, the earnings management game with its fuzzy...
Provided by Northwestern University (Kellogg)
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White Papers
Don't Interrupt Me Now: Media "Transportation" And Advertising Effectiveness
Dec 2008
The more consumers are engaged in the media context, the more likely the advertising effectiveness will be negatively affected. Previous research on the transportation experience has shown that a...
Provided by Northwestern University (Kellogg)
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White Papers
How Many Reasons Do You Need To Like BMWs?: The Role Of Content Vs. Retrieval Ease
May 2008
When consumers have limited brand knowledge, they recognize that thinking of reasons to purchase that brand will be difficult and thus the ease they actually experience is not informative....
Provided by Northwestern University (Kellogg)
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White Papers
Emotion And Consumer Behavior: Can Anger Make Us Choose A Hiking Trip Vacation?
Jul 2008
The study of emotion and persuasion has a long history, an important strand of which has been the role of the valence, a positive or negative charge, of an emotion and its influence on judgments...
Provided by Northwestern University (Kellogg)
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White Papers
The Outlet Mall: Dumping Ground, Cannibal Channel, Or Smart Strategy?
Aug 2008
Manufacturers' retail outlets have come a long way in size, geographic reach, and popularity since men's-clothing-maker Anderson-Little opened the first non-factory-adjacent outlet stores in 1936....
Provided by Northwestern University (Kellogg)
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White Papers
7 Genuine Ways To Generate Click-Throughs
May 2010
Do you read messages from friends and do they read your emails? If "Yes," then you know the best ways to generate click-throughs. This paper provides you some strategies to generate click-throughs...
Provided by American Express
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White Papers
20 Important Lessons I Learned From My Marketing Mentor
Apr 2010
Most of us remember the first person who opened our eyes to a new way of thinking with regard to marketing. Maybe it was an author who spoke to us through the pages of a book, a speaker at an...
Provided by American Express
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White Papers
How To Market To Gen Y
Apr 2010
Moms, teens, and college students are the most sought after (and most difficult to understand) marketing segments. Now all three of these groups fit under one larger umbrella: Generation Y -...
Provided by American Express
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White Papers
5 Ways To Profit For Free
Apr 2010
Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in some cases even surviving, as it tries to evolve...
Provided by American Express
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White Papers
31 Exceptional Strategies For Marketing To Today's Woman
Apr 2010
Women who buy personality over product - These are more likely to buy from the company if they have good reputation, friendly service, inviting atmosphere, pleasant visual appeal. Women buy the...
Provided by American Express
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White Papers
48 Guerrilla Marketing Tips From Top PR Pros
Feb 2010
Your business is feeling the crunch this year - and your marketing budget is dwindling as a result. We've asked some of the most experienced public relations professionals to share their secrets...
Provided by American Express
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White Papers
The State Of Customer Experience,2010
Feb 2010
With tighter budgets and fewer resources, companies across North America are turning to improved customer experience as a way to build business and enhance brand loyalty. The biggest obstacle to...
Provided by Adobe Systems
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Case Studies
Predictive Modeling To Allocate Marketing Spending
Jun 2010
A student education and tutoring company wanted to understand how well different media channels attracted students. What was the cost to acquire a new student through the Web? Which types of media...
Provided by Deloitte LLP
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White Papers
4 Tips For Creating One Time Offers (OTO)
Oct 2009
When most internet marketers think of earning money online with information products, they think about the money they'll make from selling their first product (report, ebook, software, audio, or...
Provided by Home Based Business Adviser
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White Papers
The Discipline Of Marketing Leaders: Formulating Composite Strategy
Jun 2007
The fundamental purpose of a low-cost customer interaction is to create or preserve the profitability of the core strategy. In general, a low-cost customer strategy works best when the core...
Provided by Accenture
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White Papers
How To Attract New Customers
May 2009
A faltering economy may not seem like the ideal environment for attracting new customers. But, even when consumer confidence is low, there is plenty a small business owner can do to instill faith...
Provided by Bank of America
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White Papers
Achieving High Performance With Customer-Centric Manufacturing: Balancing Demand, Supply And Cost With The Right Mix Of Offshoring, Nearshoring And Onshoring
Sep 2008
The essentials of a sound supply chain management strategy revolve around the age-old industry adage, "Provide customers with what they want, when they want it and at the lowest possible cost." In...
Provided by Accenture
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White Papers
Winning In Turbulence
Dec 2008
When business conditions are harsh, you need every dollar of revenue you can find. Unfortunately, so do your competitors - who seem willing to do almost anything for a buck. You don't want to buy...
Provided by Bain & Company
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White Papers
Reassessing Your Business Plan
Aug 2009
Business planning experts always stress that a business plan is a living document-one that you should regularly reassess and change as your business grows. Well, now is the time to take that...
Provided by Bank of America
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White Papers
Global Operating Model In A Multi-Polar World
May 2009
Emerging economies are increasingly shaping what we call a multi-polar world. A decade ago, only 20 companies from those economies appeared on the list of Fortune's Global 500; today that number...
Provided by Accenture
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White Papers
Customer Relationship Management: It's Only A Matter Of Time
Sep 2009
Businesses that thoughtfully examine and measure the time customers spend with them, and then either reduce the time costs or enhance the time value of their offerings, can gain an advantage that...
Provided by Accenture
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White Papers
New Faces, Places And Spaces - Customer-Centric Principles For Acquiring Customers In today's Multi-Polar World
May 2009
In an era of rapid globalization, extreme volatility and heightened risk, maintaining a strong customer focus is essential to achieving high performance: to withstand short-term pressures while...
Provided by Accenture
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White Papers
Are You The Customers First Call?
Jan 2010
How would one like to run a software sales organization that didn't need marketing? Customers call you 24 hours a day nonstop, more business than one can handle and no need for a marketing budget....
Provided by Executive Business Advisers
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White Papers
Let Word-Of-Mouth Marketing Make Your Business The Talk Of The Town
Jan 2010
In some cases the number of people who talk about a product or service will always outweigh the number of people who use it. For example, there are far more people who talk about Ferrari...
Provided by MasterCard
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White Papers
7 Things You Must Have To Sell Information Products
Aug 2009
The author believes that creating and selling information products online is one of the best ways to make money with a home based business. A little bit of research, a little bit of time and one...
Provided by Home Based Business Adviser
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White Papers
3 Simple Steps To Success In Information Marketing
Jun 2009
Pleasing all the customers on the list could very well be impossible, mainly because everyone is different and what is good or motivational for one customer may not be to another. However, if one...
Provided by Home Based Business Adviser
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White Papers
Ten Key Societal Trends For Market Researchers: Domestic And Global
Oct 2009
The one thing that marketers cherish the most is a fleeting glimpse of the future. That glimpse would make the challenge of planning strategies, of devising the appropriate marketing mix elements,...
Provided by Decision Analyst
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White Papers
Multimarket Contact Effect On Collusion Through Diversification
Sep 2010
This paper establishes the potential positive relationship between MultiMarket Contact (MMC) and sustainable collusive profits under demand fluctuations. In particular, the author focuses on the...
Provided by University of Zurich
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White Papers
Harmful Signaling In Matching Markets
Sep 2010
Some labor markets have recently developed formal signaling mechanisms, e.g. the signaling for interviews in the job market for new Ph.D. economists. The authors evaluate the effect of such...
Provided by University of Zurich
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Webcasts
What 2011 Holds in Store for Your IT Governance, Risk and Compliance (IT GRC) Program - 5 Predictions
May 2011
Planning a compliance program in 2011? In this 30-minute webcast, Chris Noell, EVP of Product Management at TruArx, will make five predictions on what regulations will have the most impact in 2011...
Provided by ANXeBusiness Corp
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White Papers
Increasingly, Consumers See The World Through Marketing-Colored Glasses
Mar 2009
Sherry is a leading researcher in the emerging field of consumer culture theory. Unlike market researchers who work in testing labs and with surveys, consumer culture researchers observe and...
Provided by University of Notre Dame
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White Papers
Consumers Still Negative Toward Marketing Efforts
Aug 2008
As the academic year begins, back-to-school advertising is barraging consumers. But they may not view the marketing efforts in as favorable light as intended, according to a long-term study by two...
Provided by University of Notre Dame
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White Papers
The Value Of A New Idea: Knowledge Transmission, Workers~ Mobility And Market Structure
Nov 2007
The authors model the process of knowledge transmission among firms via workers' mobility as a multi-stage game. In the setup an idea to be realized needs that the agent informed about the idea...
Provided by Munich Personal Repec Archive
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White Papers
Hurst Exponents, Markov Processes, And Nonlinear Diffusion Equations
Nov 2007
The authors show by explicit closed form calculations that a Hurst exponent H??1/2 does not necessarily imply long time correlations like those found in fractional Brownian motion. They construct...
Provided by Munich Personal Repec Archive
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White Papers
The Effectiveness Of Official Intervention In Foreign Exchange Market In Malawi
Nov 2007
The Malawi Kwacha was floated in February 1994. Since then, the Reserve Bank of Malawi has periodically intervened in the foreign exchange market. This paper analyses the effectiveness of foreign...
Provided by Munich Personal Repec Archive
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White Papers
Managing New Product Development An Evolutionary Framework
Sep 2007
The purpose of this paper is to introduce a theoretical framework that integrates research from various disciplines on different areas of New Product Development (NPD) in a common context. NPD...
Provided by INSEAD
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White Papers
Markets With Search And Switching Costs
Nov 2007
By incorporating the additional existence of switching costs into an oligopoly search model by Stahl (1989), this paper dispels the misleading idea that search costs can simply be treated as a...
Provided by Munich Personal Repec Archive
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White Papers
The Setting Of Market Economy In Romania - Statistical Arguments
Feb 2009
Concerning the period 1990-2004, one can formulate a hypothesis of economic and national industrial cyclical phenomenon of "Juglar" type, with two visible evolution periods, the former of...
Provided by Munich Personal Repec Archive
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White Papers
Market-Based Corrective Actions: An Experimental Investigation
Mar 2011
The authors report results from an experiment that evaluates the consequences of having a socially motivated monitor use the market price of a bank's traded assets to decide whether or not to...
Provided by Federal Reserve Bank of Richmond
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White Papers
The Control Of Porting In Two-Sided Markets
Nov 2007
A sizable literature has grown up in recent years focusing on two-sided markets in which economies of scale combined with complementarities between a platform and its associated 'Software' or...
Provided by Munich Personal Repec Archive
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White Papers
Diversity Of Contract Law And The European Internal Market
Apr 2008
This contribution discusses the question whether diversity of contract law among the European member states is a barrier to cross-border trade. This question is important in view of the ongoing...
Provided by Munich Personal Repec Archive
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White Papers
One Market, One Money, One Price?
Nov 2007
The introduction of the euro was intended to integrate markets within Europe further, after the implementation of the 1992 Single Market Project. The authors examine the extent to which this...
Provided by Munich Personal Repec Archive
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White Papers
The Value Of Information In A Multi-Agent Market Model
Nov 2007
The authors present an experimental and simulated model of a multi-agent stock market driven by a double auction order matching mechanism. Studying the effect of cumulative information on the...
Provided by Munich Personal Repec Archive
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Webcasts
PhaseWare Streamlines Marketing And Doubles Organic Traffic With HubSpot
Apr 2010
PhaseWare provides customer service and support software applications for small and medium-sized businesses. The presenter, PhaseWare's director of marketing, shares how her company has grown its...
Provided by HubSpot
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Webcasts
Marketing Company Attracts 500% More Leads In 6 Months
Jul 2009
The presenter is the principal of Advanced Marketing Concepts, a sales and marketing consulting firm based in the U.K. He founded his business five years ago working specifically on sales training...
Provided by HubSpot
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Webcasts
HubSpot Partner, PR 20/20~s Paul Roetzer, Explains How Inbound Marketing Is Changing The PR Industry
Jun 2009
Demand is extremely high for inbound marketing services, the mass market acceptance of inbound marketing as a business philosphy will make room for more agencies like this to build stable...
Provided by HubSpot
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Webcasts
Vico Software Doubles Google Search Referrals With HubSpot Inbound Marketing Software
Feb 2009
Vico Software is a Boston-area startup that provides construction software and services to the building construction industry. Vico helps building owners, general contractors, and construction...
Provided by HubSpot
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Webcasts
Makana Solutions Doubles Website Traffic And Leads While Measuring Internet Marketing Effectiveness With HubSpot Closed Loop Marketing
May 2008
Makana Solutions offers sales compensation solutions to small and medium sized businesses. Sales commissions and bonuses are often the second largest expense after salaries and Makana Solutions...
Provided by HubSpot
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Webcasts
Inflexion-Point Acquires 50% Of New Customers Using Inbound Marketing
May 2011
Inflexion-Point Strategy Partners is a B2B sales and marketing performance improvement company based in the UK. The presenters recently caught up with Managing Director Bob Apollo to learn more...
Provided by HubSpot
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Webcasts
Shipping Company Shifts From Traditional Marketing & Doubles Quote Requests
Apr 2011
Lynden, Inc. is a transportation and logistics company that operates in such challenging areas as Alaska, Western Canada, Russia, and other areas around the globe, and serves diverse industries...
Provided by HubSpot
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Webcasts
PMG Transforms Marketing Activities & Generates More Qualified Leads
Mar 2011
Precision Marketing Group (PMG) is a small business marketing company providing marketing services specifically designed for and targeted to small to mid-sized entrepreneurial firms. The...
Provided by HubSpot
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Webcasts
Moonworks Uses Marketing Analytics To Test Campaigns & Increase Conversion Rates
Mar 2011
Moonworks, based in Woonsocket, Rhode Island, is a construction and renovation company providing products and services that serve the needs of home improvement projects. The presenters caught up...
Provided by HubSpot
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White Papers
Nonmarket Performance: Evidence From U.S. Electric Utilities
Apr 2009
Building on a framework that assesses the attractiveness of 'Political markets' - where firms transact over public policies with government policy-makers - the authors develop hypotheses regarding...
Provided by Munich Personal Repec Archive
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White Papers
Measuring The Common Component Of Stock Market Fluctuations In The Asia-Pacific Region
Mar 2010
This paper fits Generalized Auto-Regressive Conditional Heteroskedasticity (GARCH) models to the daily closing stock market indices of Australia, China, Hong Kong, Indonesia, Japan, Korea,...
Provided by Munich Personal Repec Archive
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White Papers
A Strategic Guide On Two-Sided Markets Applied To The ISP Market
Nov 2007
This paper looks at a new body of literature that deals with two-sided markets and focuses on the Internet Service Provider (ISP) segment. ISPs seem to act as a platform enabling transactions...
Provided by Munich Personal Repec Archive
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White Papers
Local Investors, Price Discovery, And Market Efficiency
Nov 2010
This paper examines the effect of locally informed investors on market efficiency and stock prices using large power outages, which are exogenous events that constrain trading. Turnover in stocks...
Provided by University of Notre Dame
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White Papers
The Causal Impact Of Media In Financial Markets
Oct 2009
It is challenging to disentangle the causal impact of media reporting from the impact of the events being reported. The authors solve this problem by comparing the behaviors of investors with...
Provided by University of North Carolina
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Webcasts
Defeating the Cyber Mutants: Protecting Your Business from Modern Malware
Apr 2011
Modern malware rarely strikes the same way twice. Today's malicious code rapidly mutates, bypassing traditional defences. This webcast will examine these threats and the new technology that...
Provided by Symantec
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White Papers
Process Of The European Integration Effects On The Marketing Activity
Sep 2010
The Union was constituted and functioned based on the principle of unification of the norms with a view to generating a superior level of the standard of living of its citizens. It follows the...
Provided by Munich Personal Repec Archive
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White Papers
City Competition And Urban Marketing: The Case Of Tourism Industry In Athens
Sep 2010
This paper is concerned with the development of urban tourism in the area of Greater Athens. Porter's "Competitive advantage" theory presents the elements which determine the success of an...
Provided by Munich Personal Repec Archive
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White Papers
Volatility Rules: Valuing Emerging Market Companies
Sep 2009
As the center of gravity shifts from developed markets in the United States to emerging markets in Asia and Latin America, analysts are also grappling with estimation questions that arise more...
Provided by Stern School of Business
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White Papers
The Regulation Of The Credit Card Market In Turkey
Nov 2007
The rapid growth in Turkish credit card market brought together new issues. Card holders and consumer unions complain about the high interest rates, economists complain about the default rates and...
Provided by Munich Personal Repec Archive
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White Papers
Market Value And Patent Quality In Japanese Manufacturing Firms
Sep 2008
The authors investigate the effect of quality of patents on the market value of firms represented by the Tobin's q. They consider the number of objections as well as the number of citations. They...
Provided by Munich Personal Repec Archive
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White Papers
Martingales, Detrending Data, And The Efficient Market Hypothesis
Nov 2007
The authors discuss martingales, detrending data, and the efficient market hypothesis for stochastic processes x(t) with arbitrary diffusion coefficients D(x,t). Beginning with x-independent drift...
Provided by Munich Personal Repec Archive
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White Papers
Advertising And Entry Deterrence: How The Size Of The Market Matters
May 2010
The authors analyze the relationship between market size and entry when an incumbent and potentially an entrant compete to gain market share and advertising is the only strategic variable. Entry...
Provided by Munich Personal Repec Archive
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White Papers
The Marketing Importance Of European Funded Project
Sep 2010
New communication techniques offer, to all stakeholders of a European project, instant information about the launch, implementation, results etc. All successful international projects are...
Provided by Munich Personal Repec Archive
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White Papers
Spurious Complexity And Common Standards In Markets For Consumer Goods
Dec 2009
Behavioural and industrial economists have argued that, because of cognitive limitations, consumers are liable to make sub-optimal choices in complex decision problems. Firms can exploit these...
Provided by Munich Personal Repec Archive
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White Papers
Information Marketing - 4 Steps To Success
Feb 2010
Information marketing is a great business model that is solid in its philosophy. It's really amazing at how simple it really is when one breaks it down. To put it in a nutshell, one simply provide...
Provided by Home Based Business Adviser
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White Papers
Offer Incentives That Your Customers Will Crave
Jan 2010
Customer loyalty/incentive programs are everywhere now. Whether it's a stamp card for a free sandwich, downloadable coupons or reward-filled e-newsletters, these kinds of programs can be essential...
Provided by MasterCard
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White Papers
Dealing With Customer Complaints
Jun 2009
Small business owners understand necessity of attracting customers to their business. But keeping those customers happy and coming back means more than just offering good products and services at...
Provided by Bank of America
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White Papers
Create A Superior Customer Experience Through Billing
Jun 2008
As today's communications networks have evolved to offer greater bandwidth capacity than ever, telecommunications operators increasingly are pursuing their markets with a strategy that involves...
Provided by Accenture
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White Papers
Six Marketing Silver Bullets
May 2009
The recent Financial Panic is an old-fashioned financial panic that struck the U.S. economy and has since spread to E.U. economies, Asian economies, etc. This is the largest economic panic to hit...
Provided by Decision Analyst
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White Papers
Transparent Marketing: How To Earn The Trust Of A Skeptical Consumer
Feb 2010
As we race into the new millennium, the rules are changing; people are changing. The "Old school" methods of selling products are growing stagnant. Social Scientists call this new era The Age of...
Provided by DTI
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White Papers
Competitive Best Practices: Win-Loss Evaluation Research
Jun 2007
Successful Win-Loss research programs are built around a well-tailored research tool that collects crucial information from decision makers and influencers who are involved in the sales decision...
Provided by Decision Analyst
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White Papers
Marketing Malpractice: The Cause And The Cure
Mar 2007
Thirty thousand new consumer products hit store shelves each year. Ninety percent of them fail. Why? We're using misguided market-segmentation practices. For instance, we slice markets based on...
Provided by Harvard Business School Publishing
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White Papers
Bullet Holes In Bombers Operations Research And Management Science Applied To Marketing
Jan 2010
The great challenge facing marketing executives at all levels is how to make better decisions (i.e., decisions that maximize the long-term returns on marketing investments). Rarely are these major...
Provided by Decision Analyst
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White Papers
Improving Customer Satisfaction And Loyalty With Time-Series Cross-Sectional Models
Jul 2007
Customer satisfaction and loyalty surveys typically track brand perceptions both overall and with respect to specific performance areas. For example, a survey might ask customers to rate brands...
Provided by Decision Analyst
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White Papers
Driving Profitable Growth Through Improved Customer Loyalty
Jan 2010
Improving customer loyalty has clear, quantifiable benefits. The paper shows that improving customer migration can bring four times the economic impact typically achieved by reducing attrition...
Provided by McKinsey & Company
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White Papers
Creating Leading-Edge Selling Approaches
Jan 2010
No marketing area is changing more than sales and channel management. And with the proliferation of new sales channels and technology-enabled selling, most companies now have the opportunity to...
Provided by McKinsey & Company
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White Papers
Translating Market Knowledge Into Profitable Business Solutions
Jan 2010
Developing effective strategies across a range of marketing disciplines - including branding, pricing, segmentation, and marketing spending effectiveness - requires broad insights into customers...
Provided by McKinsey & Company
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White Papers
Maximizing The Effectiveness Of Marketing Spending
Jan 2010
Current marketing spending levels are unsustainable. Increasingly, CEOs are demanding that marketing executives do more for less with their marketing budgets. Careful attention must be given,...
Provided by McKinsey & Company
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White Papers
Accelerating Profitable Growth Through Innovative Marketing Strategies
Jan 2010
Marketing strategy innovators are unlocking enormous value and creating leadership in their industries. Their success reflects an insightful response to new customer behavior as well as an ability...
Provided by McKinsey & Company
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White Papers
Show How Marketing Makes Money: A 5-Step Plan For Proving ROI
Sep 2007
John Wanamaker, inventor of the department store concept in the early 1900s, is perhaps best known for his famous quote, "Half the money I spend on advertising is wasted; the trouble is, I don't...
Provided by SilverPop
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White Papers
Creating Leading-Edge Marketing Organizations
Jan 2010
The rapidly changing marketing environment is making it harder than ever for marketers to compete effectively. Many traditional approaches to organizing the marketing function result in a group...
Provided by McKinsey & Company
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White Papers
Cost Effective Online Marketing Strategies
Dec 2009
This paper on Online Marketing Strategies is a continuation and follows up two previously posted ABC Business Consulting Articles on Effective Marketing Plans and Business & the Internet....
Provided by ABC Business Consulting
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White Papers
Consumers Are Ready For The Networked World. Are You?
Nov 2008
The boundaries of the telecommunications industry continue to blur as technology, business and consumer trends redefine the digital services marketplace. Long talked about, "Convergence" is now an...
Provided by Accenture
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White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
Dec 2007
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
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White Papers
Small Business Marketing Strategies
Feb 2010
Previous papers in the ABC Business Consulting's Marketing section include Developing a Marketing Plan, Cost Effective Online Marketing Strategies, and Internet Strategies, and this paper on...
Provided by ABC Business Consulting
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White Papers
Consumer-Centric Strategies Become 'New Normal' For Manufacturers And Retailers Aspiring To High Performance
Jan 2010
Encouraging signs of economic recovery are emerging, yet it is too early to be wildly optimistic that the times will become considerably easier very soon. Given conflicting forecasts, most senior...
Provided by Accenture
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White Papers
Niche Marketing - Amazing Advantages And Keys To Success
May 2010
A lot of people who are new to online marketing try to go after big markets that already have big players in them, they decide to target these markets and then wonder why they aren't having any...
Provided by Business Articles
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White Papers
Why Winning The Wallets Of China's Consumers Is Harder Than You Think
Dec 2007
Although they often behave like the new global citizens, China's modern consumers have many unique traits that aren't immediately obvious to marketers. New research into buying habits and brand...
Provided by Accenture
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White Papers
Life-Stage Marketing And CRM
May 2008
If you have a CRM (Customer Relationship Management) system, you probably use it to track sales and measure profitability. It's likely that you store customer data according to frequency, amount...
Provided by Tippit
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White Papers
Avoid The 5 Biggest Lead Management Mistakes
Apr 2009
Companies spend thousands (or even millions) of dollars on lead generation, but only a microscopic proportion of that goes to lead handling and management. Unfortunately, leads are highly...
Provided by Tippit
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White Papers
Drip Marketing: Slow And Steady Wins The Customer
Sep 2008
Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or "Touches," with a potential customer. Unlike a leaky faucet, drip marketing is no accident....
Provided by Tippit
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White Papers
No Advertising, Just Classifieds
Oct 2009
Do you really want to have to compete with big businesses when trying to sell something? Classifiedsfree.org is completely free of advertising. When you visit this site, either as a buyer or...
Provided by Free Articles Directory
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White Papers
Make Your Business Known Through Custom Banner Printing
Dec 2009
Printing and displaying banners is a great way to show the audience that one has something to offer. The cost of making a banner is actually affordable. Best of all one can easily create a custom...
Provided by Free Articles Directory
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White Papers
How To Select The Right Banner Printing Services
Dec 2009
Anybody who is capable of printing images and texts in a regular printer can easily create banners as long as they have the right equipments and materials. Unfortunately, not all of these...
Provided by Free Articles Directory
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White Papers
Folder Ensures Your Business Identity Development
Oct 2009
Folders are a smart and very economical way to market your products. They are matchless quality products because of their elegant design and breathtaking print. Most of the companies and...
Provided by Free Articles Directory
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Online Classified Advertising - A Great Business Opportunity
Oct 2009
There are a variety of media that one can utilize if they intend to place a classified. Online advertising is a common affair mainly because it is cheap and sometimes virtually cost-free. Like all...
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6 Technologies That Compliment CRM
Jul 2008
On its most basic level, CRM is a customer database that provides insight into clients and helps you manage relationships with them. Though the abilities of CRM are certainly advantageous, the...
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Building Sales And Improving Productivity With Lead Scoring
Jun 2008
Lead scoring - ranking sales leads by relative value - is highly individualized, even for CRM. A successful system therefore takes effort to develop. It's an endeavor, though, that can pay big...
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Making Diversity A Business Advantage
Mar 2008
Today, the smartest organizations in the world are recognizing that their diversity can be a source of competitive strength. Instead of merely monitoring minority representation within the ranks a...
Provided by Harvard Business School Publishing
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Authenticity: What Consumers Really Want
Aug 2007
Fake. Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of those words to describe what you sell or how you sell it? That is exactly how more and more consumers view what...
Provided by Harvard Business School Publishing
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E-Marketing: A New - And Undefined - Sector Of Marketing Automation
Aug 2008
Investments in e-marketing will be the fastest-growing area in marketing automation over the next four years, according to Adam Sarner of Gartner Inc. "However, no vendor will address all four...
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Excellence In Service Management
Jun 2009
Any business that deals with the public should have excellent service management. This is one of the most important things to have when dealing with any type if public retail because this is where...
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MarketingGenius Closes The Sale
Jun 2008
After a $19-million Series C funding round and the recent recognition as San Mateo County/Silicon Valley startup of the year, Genius.com Inc. has just released Marketing Genius, its first major...
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Post Free Ads On Internet
Oct 2009
Posting free ads sounds like an impossible thing until the growing use of Internet. In the past, business owners paid a lot for advertising on TV, radio, and local newspaper until later there were...
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