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marketing strategy
(2291 results)-
White Papers
Marketing Optimization
Aug 2009
Marketing is tricky business and a dangerous career. It's almost impossible to measure the effects of advertising, packaging, distribution channels, media expenditures, sales organization, etc.,...
Provided by Decision Analyst
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White Papers
7 Simple Steps To Success With Information Products
Aug 2009
Selling products is one of the best ways to make money online. With a bit of research and sometime in the word processing program one can be well on the way to having a product to sell. But before...
Provided by Home Based Business Adviser
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White Papers
Information Marketing - 4 Steps To Success
Feb 2010
Information marketing is a great business model that is solid in its philosophy. It's really amazing at how simple it really is when one breaks it down. To put it in a nutshell, one simply provide...
Provided by Home Based Business Adviser
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White Papers
Offer Incentives That Your Customers Will Crave
Jan 2010
Customer loyalty/incentive programs are everywhere now. Whether it's a stamp card for a free sandwich, downloadable coupons or reward-filled e-newsletters, these kinds of programs can be essential...
Provided by MasterCard
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White Papers
Dealing With Customer Complaints
Jun 2009
Small business owners understand necessity of attracting customers to their business. But keeping those customers happy and coming back means more than just offering good products and services at...
Provided by Bank of America
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White Papers
Create A Superior Customer Experience Through Billing
Jun 2008
As today's communications networks have evolved to offer greater bandwidth capacity than ever, telecommunications operators increasingly are pursuing their markets with a strategy that involves...
Provided by Accenture
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White Papers
Six Marketing Silver Bullets
May 2009
The recent Financial Panic is an old-fashioned financial panic that struck the U.S. economy and has since spread to E.U. economies, Asian economies, etc. This is the largest economic panic to hit...
Provided by Decision Analyst
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White Papers
Transparent Marketing: How To Earn The Trust Of A Skeptical Consumer
Feb 2010
As we race into the new millennium, the rules are changing; people are changing. The "Old school" methods of selling products are growing stagnant. Social Scientists call this new era The Age of...
Provided by DTI
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White Papers
Competitive Best Practices: Win-Loss Evaluation Research
Jun 2007
Successful Win-Loss research programs are built around a well-tailored research tool that collects crucial information from decision makers and influencers who are involved in the sales decision...
Provided by Decision Analyst
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White Papers
Marketing Malpractice: The Cause And The Cure
Mar 2007
Thirty thousand new consumer products hit store shelves each year. Ninety percent of them fail. Why? We're using misguided market-segmentation practices. For instance, we slice markets based on...
Provided by Harvard Business School Publishing
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White Papers
Bullet Holes In Bombers Operations Research And Management Science Applied To Marketing
Jan 2010
The great challenge facing marketing executives at all levels is how to make better decisions (i.e., decisions that maximize the long-term returns on marketing investments). Rarely are these major...
Provided by Decision Analyst
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White Papers
Improving Customer Satisfaction And Loyalty With Time-Series Cross-Sectional Models
Jul 2007
Customer satisfaction and loyalty surveys typically track brand perceptions both overall and with respect to specific performance areas. For example, a survey might ask customers to rate brands...
Provided by Decision Analyst
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White Papers
Driving Profitable Growth Through Improved Customer Loyalty
Jan 2010
Improving customer loyalty has clear, quantifiable benefits. The paper shows that improving customer migration can bring four times the economic impact typically achieved by reducing attrition...
Provided by McKinsey & Company
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White Papers
Creating Leading-Edge Selling Approaches
Jan 2010
No marketing area is changing more than sales and channel management. And with the proliferation of new sales channels and technology-enabled selling, most companies now have the opportunity to...
Provided by McKinsey & Company
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White Papers
Translating Market Knowledge Into Profitable Business Solutions
Jan 2010
Developing effective strategies across a range of marketing disciplines - including branding, pricing, segmentation, and marketing spending effectiveness - requires broad insights into customers...
Provided by McKinsey & Company
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White Papers
Maximizing The Effectiveness Of Marketing Spending
Jan 2010
Current marketing spending levels are unsustainable. Increasingly, CEOs are demanding that marketing executives do more for less with their marketing budgets. Careful attention must be given,...
Provided by McKinsey & Company
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White Papers
Accelerating Profitable Growth Through Innovative Marketing Strategies
Jan 2010
Marketing strategy innovators are unlocking enormous value and creating leadership in their industries. Their success reflects an insightful response to new customer behavior as well as an ability...
Provided by McKinsey & Company
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White Papers
Show How Marketing Makes Money: A 5-Step Plan For Proving ROI
Sep 2007
John Wanamaker, inventor of the department store concept in the early 1900s, is perhaps best known for his famous quote, "Half the money I spend on advertising is wasted; the trouble is, I don't...
Provided by SilverPop
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White Papers
Creating Leading-Edge Marketing Organizations
Jan 2010
The rapidly changing marketing environment is making it harder than ever for marketers to compete effectively. Many traditional approaches to organizing the marketing function result in a group...
Provided by McKinsey & Company
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White Papers
Cost Effective Online Marketing Strategies
Dec 2009
This paper on Online Marketing Strategies is a continuation and follows up two previously posted ABC Business Consulting Articles on Effective Marketing Plans and Business & the Internet....
Provided by ABC Business Consulting
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White Papers
Consumers Are Ready For The Networked World. Are You?
Nov 2008
The boundaries of the telecommunications industry continue to blur as technology, business and consumer trends redefine the digital services marketplace. Long talked about, "Convergence" is now an...
Provided by Accenture
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White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
Dec 2007
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
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White Papers
Small Business Marketing Strategies
Feb 2010
Previous papers in the ABC Business Consulting's Marketing section include Developing a Marketing Plan, Cost Effective Online Marketing Strategies, and Internet Strategies, and this paper on...
Provided by ABC Business Consulting
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White Papers
Consumer-Centric Strategies Become 'New Normal' For Manufacturers And Retailers Aspiring To High Performance
Jan 2010
Encouraging signs of economic recovery are emerging, yet it is too early to be wildly optimistic that the times will become considerably easier very soon. Given conflicting forecasts, most senior...
Provided by Accenture
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White Papers
Niche Marketing - Amazing Advantages And Keys To Success
May 2010
A lot of people who are new to online marketing try to go after big markets that already have big players in them, they decide to target these markets and then wonder why they aren't having any...
Provided by Business Articles
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White Papers
Why Winning The Wallets Of China's Consumers Is Harder Than You Think
Dec 2007
Although they often behave like the new global citizens, China's modern consumers have many unique traits that aren't immediately obvious to marketers. New research into buying habits and brand...
Provided by Accenture
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White Papers
Life-Stage Marketing And CRM
May 2008
If you have a CRM (Customer Relationship Management) system, you probably use it to track sales and measure profitability. It's likely that you store customer data according to frequency, amount...
Provided by Tippit
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White Papers
Avoid The 5 Biggest Lead Management Mistakes
Apr 2009
Companies spend thousands (or even millions) of dollars on lead generation, but only a microscopic proportion of that goes to lead handling and management. Unfortunately, leads are highly...
Provided by Tippit
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White Papers
Drip Marketing: Slow And Steady Wins The Customer
Sep 2008
Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or "Touches," with a potential customer. Unlike a leaky faucet, drip marketing is no accident....
Provided by Tippit
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White Papers
No Advertising, Just Classifieds
Oct 2009
Do you really want to have to compete with big businesses when trying to sell something? Classifiedsfree.org is completely free of advertising. When you visit this site, either as a buyer or...
Provided by Free Articles Directory
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White Papers
Make Your Business Known Through Custom Banner Printing
Dec 2009
Printing and displaying banners is a great way to show the audience that one has something to offer. The cost of making a banner is actually affordable. Best of all one can easily create a custom...
Provided by Free Articles Directory
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White Papers
How To Select The Right Banner Printing Services
Dec 2009
Anybody who is capable of printing images and texts in a regular printer can easily create banners as long as they have the right equipments and materials. Unfortunately, not all of these...
Provided by Free Articles Directory
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White Papers
Folder Ensures Your Business Identity Development
Oct 2009
Folders are a smart and very economical way to market your products. They are matchless quality products because of their elegant design and breathtaking print. Most of the companies and...
Provided by Free Articles Directory
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White Papers
Online Classified Advertising - A Great Business Opportunity
Oct 2009
There are a variety of media that one can utilize if they intend to place a classified. Online advertising is a common affair mainly because it is cheap and sometimes virtually cost-free. Like all...
Provided by Free Articles Directory
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White Papers
6 Technologies That Compliment CRM
Jul 2008
On its most basic level, CRM is a customer database that provides insight into clients and helps you manage relationships with them. Though the abilities of CRM are certainly advantageous, the...
Provided by Tippit
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White Papers
Building Sales And Improving Productivity With Lead Scoring
Jun 2008
Lead scoring - ranking sales leads by relative value - is highly individualized, even for CRM. A successful system therefore takes effort to develop. It's an endeavor, though, that can pay big...
Provided by Tippit
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White Papers
Making Diversity A Business Advantage
Mar 2008
Today, the smartest organizations in the world are recognizing that their diversity can be a source of competitive strength. Instead of merely monitoring minority representation within the ranks a...
Provided by Harvard Business School Publishing
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White Papers
Authenticity: What Consumers Really Want
Aug 2007
Fake. Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of those words to describe what you sell or how you sell it? That is exactly how more and more consumers view what...
Provided by Harvard Business School Publishing
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White Papers
E-Marketing: A New - And Undefined - Sector Of Marketing Automation
Aug 2008
Investments in e-marketing will be the fastest-growing area in marketing automation over the next four years, according to Adam Sarner of Gartner Inc. "However, no vendor will address all four...
Provided by Tippit
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White Papers
Excellence In Service Management
Jun 2009
Any business that deals with the public should have excellent service management. This is one of the most important things to have when dealing with any type if public retail because this is where...
Provided by Free Articles Directory
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White Papers
Customer Market Power And The Provision Of Trade Credit; Evidence From Eastern Europe And Central Asia
Nov 2007
Statistics show that the sale of goods on credit is widespread among firms even when they are capital constrained and thus face relatively high costs in providing trade credit. This paper provides...
Provided by Munich Personal Repec Archive
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White Papers
An Analysis On Market Structure Of Broadcast Service - Issues On Optimal Level Of Channel Variety
Nov 2007
Unlike general goods, broadcasting service is financed not only by consumer's direct payment but also by advertisement revenue. In other words, broadcasting service is supported by direct and...
Provided by Munich Personal Repec Archive
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White Papers
The Effect Of Relative Thinking On Firm Strategy And Market Outcomes: A Location Differentiation Model With Endogenous Transportation Costs
Nov 2007
Consumers often have to decide whether to go to a remote store for a lower price. Only the absolute price difference between the stores should be relevant in this case, but several experiments...
Provided by Munich Personal Repec Archive
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White Papers
CSR And Social Marketing: What Is The Desired Role For Universities In Fostering Public Policies?
Nov 2007
The paper aims to identify the role of Universities in fostering public policies, through the promotion of social responsibility, and the implementation of social marketing initiatives. First,...
Provided by Munich Personal Repec Archive
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White Papers
Testing Double Auction As A Component Within A Generic Market Model Architecture
Nov 2007
Since the first multi-agents based market simulations in the nineties, many different artificial stock market models have been developed. There are mainly used to reproduce and understand real...
Provided by Munich Personal Repec Archive
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White Papers
The Effect Of Information On The Bidding And Survival Of Entrants In Procurement Auctions
Nov 2007
In government procurement auctions of construction contracts, entrants are typically less informed and bid more aggressively than incumbent firms. This bidding behavior makes them more susceptible...
Provided by Munich Personal Repec Archive
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White Papers
Martingales, The Efficient Market Hypothesis, And Spurious Stylized Facts
Nov 2007
The condition for stationary increments, not scaling, determines long time pair autocorrelations. An incorrect assumption of stationary increments generates spurious stylized facts, fat tails and...
Provided by Munich Personal Repec Archive
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White Papers
Self-Regulation In Securities Markets
Jan 2011
This paper canvasses the trends in self-regulation and the role of self-regulation in securities markets in different parts of the world. The paper also describes the conditions in which...
Provided by regulation2point0
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White Papers
Product Market Regulation And Competition In China
Dec 2010
The extent of competition in product markets is an important determinant of economic growth in both developed and developing countries. This paper uses the 2008 vintage of the OECD indicators of...
Provided by regulation2point0
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White Papers
Some Mathematical Properties Of The Futures Market Platform
Dec 2007
This is an introductory work to analytical properties of the futures market platform's main parameters. The underlying mechanism of this market structure is formulated into a mathematical...
Provided by Munich Personal Repec Archive
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White Papers
Social And Cultural Dimensions Of Market Expansion
Jan 2008
The expansion of trade and markets has produced profound changes in the social conditions and culture of societies around the globe. A short visit to a department store in Singapore, Shanghai or...
Provided by Munich Personal Repec Archive
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White Papers
Coordination Failures, Poverty Traps, "Big Push" Policy And Entrepreneurship: A Critical View
Nov 2007
Poverty traps occurs when agents fail to coordinate their actions to achieve the optimal allocation of resources. It is argued that this phenomenon makes economic convergence impossible and keeps...
Provided by Munich Personal Repec Archive
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White Papers
Spectrum Allocation, Spectrum Commons And Public Goods: The Role Of The Market
Jan 2008
The reallocation of radio spectrum to valuable new and emerging technologies and services is essential to achieving the next wave of productivity and consumer benefits driven by ICT. Currently...
Provided by Munich Personal Repec Archive
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White Papers
Monopoly, Diversification Through Adjacent Technologies, And Market Structure
Mar 2008
The theoretical literature on technological competition has been mostly concerned with various aspects of innovative activity in a single market. By contrast, this paper studies the adoption of a...
Provided by Munich Personal Repec Archive
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White Papers
Companies' Market Penetration And Activity Patterns In European Market
Mar 2008
The strategy type at the company level has an impact upon the selection and implementation of the strategy at the business level. The international strategy at the company level is different from...
Provided by Munich Personal Repec Archive
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White Papers
M Of A Kind: A Multivariate Approach At Pairs Trading
Apr 2008
Pairs trading is a popular trading strategy that tries to take advantage of market inefficiencies in order to obtain profit. Such approach, on its classical formulation, uses information of only...
Provided by Munich Personal Repec Archive
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White Papers
Keynesian Beauty Contest, Accounting Disclosure, And Market Efficiency
Jul 2008
This paper examines the market efficiency consequences of accounting disclosure in the context of stock markets as a Keynesian beauty contest, an influential metaphor originally proposed by Keynes...
Provided by Munich Personal Repec Archive
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White Papers
Software Provision And The Impact Of Market Integration
Oct 2008
Both deeper market integration and advances in digital technology have driven particularly large decreases in the costs of intermarket software provision. In this paper, the authors first explain...
Provided by Munich Personal Repec Archive
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White Papers
In Search Of Market Index Leaders: Evidence From Asian Markets
Oct 2008
This paper investigates the presence of Granger-causality amongst market indices in six Asian stock markets: Malaysia, India, China, Pakistan, the Philippine and Japan, from April 7th 1992 to July...
Provided by Munich Personal Repec Archive
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White Papers
Electricity Pricing And Market Power - Evidence From Germany
Nov 2008
The aim of this paper is to develop a methodology for measuring the exercise of potential market power in liberalized electricity markets. The authors therefore investigate producer behavior in...
Provided by Munich Personal Repec Archive
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White Papers
Spatial Determinants Of CBD Emergence: A Micro-Level Case Study On Berlin
Nov 2008
Over the recent decades, scholars and planning practitioners have developed strategies for directed urban decentralization, which aim at the optimization of urban commuting patterns by allowing...
Provided by Munich Personal Repec Archive
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White Papers
Endogenous Technical Change, Spillovers, And Market Structure
Nov 2008
This paper investigates the effect of spillovers in a model of endogenous technical change resulting from learning or network effects on the existence of a lower bound to market concentration. Why...
Provided by Munich Personal Repec Archive
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White Papers
Negative Network Externalities In Two-Sided Markets: A Competition Approach
Jul 2008
Consider a firm advertising in a job matching agency with the aim of employing the most qualified workers. Its chances of success would be higher for a smaller number of competitor firms...
Provided by Munich Personal Repec Archive
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White Papers
Introducing New Technologies And Marketing Strategies For Households With Malnutrition: An Ethiopian Case Study
May 2008
Many developing regions have excellent potential agricultural resources. However, historically population has become so concentrated on such small holdings that acute poverty and malnutrition now...
Provided by Purdue University
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White Papers
New Evidence On The Normality Of Market Returns: The Dow Jones Industrial Average Case
Dec 2008
In this paper the author tests the normality of returns of the 30 components of the Dow Jones Industrial Average (DJIA) from January 1st 1990 to December 5th 2008. Results obtained by Kolmogorov -...
Provided by Munich Personal Repec Archive
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White Papers
Optimal Strategies For Automated Traders In A Producer-Consumer Futures Market
Jan 2009
The aim of this paper is to show how automated traders can operate a futures market. First, the authors established some hypothesises on the properties of the 'Correct' price pattern which...
Provided by Munich Personal Repec Archive
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White Papers
The Multinational Companies - An Institutional Response To The Changes In The Technological Market
Jan 2009
The globalization process, from both a temporal and locational point of view, has led to changes in the human interrelations, to the unification and expansion of economical activities over the...
Provided by Munich Personal Repec Archive
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White Papers
Green Goods: Are They Good Or Bad News For The Environment? Evidence From A Laboratory Experiment On Impure Public Goods
Jan 2009
An impure public good is a commodity that combines public and private characteristics in fixed proportions. Green goods such as dolphin-friendly tuna or green electricity programs provide...
Provided by Munich Personal Repec Archive
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White Papers
Standards And Agricultural Trade In Asia
Feb 2009
In developing countries markets for agri-food products are changing at a pace that is unparalleled in modern history. Markets are increasingly open and increasingly homogenized toward...
Provided by Munich Personal Repec Archive
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White Papers
The Internal Limits To Firms~ Nonmarket Activities
Apr 2009
It is well documented that firms develop nonmarket strategies in an effort to shape public policy changes to their advantage. But are there no limits to this? This paper argues that there is, in...
Provided by Munich Personal Repec Archive
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White Papers
Market Bubbles And Chrashes
May 2009
Episodes of market crashes have fascinated economists for centuries. Although many academics, practitioners and policy makers have studied questions related to collapsing asset price bubbles,...
Provided by Munich Personal Repec Archive
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White Papers
Firms~ Procurement Decisions: Is Input Specificity Always An Argument For Vertical Integration?
Nov 2007
The transaction cost theory predicts that firms are inclined to vertically integrate transactions in response to the specificity of their required inputs. Yet, reality proves that some firms...
Provided by Munich Personal Repec Archive
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White Papers
Land Reform In Brazil: The Arrival Of The Market Model
Sep 2010
In this paper the author will analyze past and current agrarian public policy concerning land redistribution in Brazil. Firstly, to understand the current land tenure situation the introduction...
Provided by Munich Personal Repec Archive
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White Papers
Bank Interest Rates Pass-Through: New Evidence From French Panel Data
Nov 2010
This paper investigates the pass-through mechanism from market interest rates to bank interest rates using a panel of French banks based on new interest rates statistics. The data are extracted...
Provided by Munich Personal Repec Archive
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White Papers
The Fastest Way to a Drupal Site
May 2011
Think it, Plan it, Build it. If you're new to Drupal, maybe you're already impressed with Drupal's power and flexibility, and you'd like to try your hand at setting up a website that goes beyond...
Provided by Acquia
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White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
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White Papers
Drupal and Web Experience Management
May 2011
Drupal is more than a platform for publishing content on the web. It offers marketers the unparalleled capabilities to produce and maintain compelling interactive experiences. Web sites come alive...
Provided by Acquia
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White Papers
Transforming Business Through Collaboration
May 2011
Businesses increasingly see collaboration as a strategic initiative because it allows them to take advantage of new business models and meet customer demands. Collaboration helps organizations...
Provided by Sage Software
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White Papers
Boosting Total Relationship Marketing
Feb 2010
This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized technological systems particularly Information Technologies (IT), the emergence...
Provided by Munich Personal Repec Archive
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White Papers
How Does Income Inequality Affect Market Outcomes In Vertically Differentiated Markets?
Nov 2007
The distribution of consumer incomes is a key factor in determining the structure of a vertically differentiated industry when consumer's willingness to pay depends on his income. This paper...
Provided by Munich Personal Repec Archive
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White Papers
Reducing The Risk Of Customer Defection
Mar 2008
Growth won't come easy for retailers in the future. Customers are savvier today, and new competitors are coming from non-traditional locations. For retailers, retaining the customers they already...
Provided by Accenture
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White Papers
The Economics Of Good Service
May 2009
Maintaining a high level of customer service is important regardless of the economic situation. So why are some companies placing even more importance on customer service now, as budgets in other...
Provided by Tippit
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White Papers
How Businesses Can Increase Customer Confidence During Uncertain Times
May 2009
Businesses need to remember one fundamental principle: if customers leave, revenue leaves with them. So during a recession, how can organizations keep customers happy and allay their fears? The...
Provided by Tippit
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White Papers
2010 Social Commerce Strategies: Reaching Beyond The Web Site
Nov 2009
It's clear that social media will continue to grow in importance for online retailers. Now is the time to map out a strategy that allows you to start slowly, listen to your customers, and expand...
Provided by ECT News Network
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White Papers
Local Classified Advertising? The Way To Go For Businesses
Oct 2009
Classifieds are a form of advertisement that is often hassle-free and conveniently placed in newspapers, publications or internet. They provide a quick and straightforward solution to inform...
Provided by Free Articles Directory
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White Papers
Take CRM In Your Pocket
Jun 2008
Most sales reps spend a good deal of time on the road doing business, so it makes sense for them to be able to update CRM data on-the-fly using a mobile device. That's what Vaultus Mobile...
Provided by Tippit
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White Papers
Picking A New Breed Automated-Marketing Vendor
Sep 2008
Although there are some who take issue with the term "New breed marketing automation," others believe it is an entirely legitimate category differentiated from email-marketing specialists. "New...
Provided by Tippit
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White Papers
Fastest Benefits Of Folder Printing
Oct 2009
Folders are extraordinary creation due to their elegant design. They are trendy yet cost-effective way of marketing your products immediately. One needs not be worried about the folder cost at...
Provided by Free Articles Directory
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White Papers
The Power Of Online Marketing
Feb 2010
Few years back, online marketing was not as popular as it is today. People were hesitant to start with an online career as they were doubtful about its ability and scope. There was no guarantee...
Provided by Free Articles Directory
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White Papers
Research Defanged
Aug 2009
Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the marketing research" department is now often...
Provided by Decision Analyst
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White Papers
The Only Two Screening Decisions You Have To Make
Nov 2009
Much sales literature talks about sales in terms of processes. A key process element is lead screening, or lead qualification. And that process is often described in terms of efficiency. As one...
Provided by Trusted Advisor Associates
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White Papers
How Marketing Automation Increases Leads
Jul 2008
Marketing-automation solutions integrate marketing and lead-management programs to improve their effectiveness. Criteria for determining the strength of leads can be combined with tools for...
Provided by Tippit
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White Papers
Your Competitor Is Your Customer Is Your Partner
Mar 2010
Our beliefs drive our actions. Too often, our beliefs harden and persist long after they're no longer in sync with the world, driving behaviors that are no longer appropriate. An example of the...
Provided by Trusted Advisor Associates
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White Papers
11 Ways To Double Your Customer Base In Four Weeks
Jun 2008
Double the volume of business clients or customers within a single month by following is simple, but highly effective steps to generate leads and successfully convert them into paying customers....
Provided by ActionCOACH
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White Papers
Social Content Networks: Document Management Is Growing Up
May 2009
Document management has long been a static and content-focused technology. In the past, when companies wanted to move away from email as the primary way to share documents, the options were...
Provided by Tippit
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White Papers
Salesforce Content Bridges Gap Between Marketing And Sales
Jun 2009
Salesforce Content provides a way to manage sales documents in a simple manner. It uses Web 2.0 techniques such as tagging and rating to help users find the best documents for the job. New...
Provided by Tippit
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White Papers
5 Common Sales Problems - And How SFA Solves Them
Oct 2008
SFA (Sales Force Automation) can help one prevent problems the sales force encounters every day. SFA won't sell their products for you, but it will help salespeople sell more efficiently, more...
Provided by Tippit
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White Papers
Why Automated Lead Management Is Essential In A Recession
Jun 2009
With the current troubled economy, many marketing departments are being forced to do more with smaller budgets, while still having to validate their impact on corporate revenue performance. Lead...
Provided by Tippit
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White Papers
Non Profit
Mar 2010
The advertising tells you that your donation to help a child living in extreme hardship will make a difference in that child's life. But the debate still rages as to how much of a difference it...
Provided by Free Articles
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White Papers
What You Need To Have An Affective Promotional Strategy For Your Business
May 2010
Many marketers and business owners who turn to marketing strategies to promote their businesses sometimes find it very difficult to implement and launch one. Having to create and launch a...
Provided by Free Articles Directory
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White Papers
Advertising Effectiveness
Aug 2007
The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. This might...
Provided by Decision Analyst
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White Papers
How Local Companies Keep Multinationals At Bay
Feb 2008
If you're setting out to compete in rapidly developing economies, beware: Smart domestic enterprises are staving off the challenge from global market leaders. And they're seizing new opportunities...
Provided by Harvard Business School Publishing
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White Papers
The Right Way To Manage Unprofitable Customers
Mar 2008
Some of the customers aren't paying their bills. Others are so high-maintenance that the cost of serving them is eroding the profits. What to do? For many companies, the answer is simple: Show...
Provided by Harvard Business School Publishing
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White Papers
How To Market In A Downturn
Mar 2009
No two recessions are alike, so you're in poorly charted waters every time. How should you market in this downturn? Resegment consumers according to their emotional responses to the recession:...
Provided by Harvard Business School Publishing
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White Papers
Motivational Research
Oct 2007
Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. Motivational research seeks to discover and comprehend what consumers do not fully...
Provided by Decision Analyst
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White Papers
Client Focus Right Vs. Client Focus Lite
Jun 2009
Do you remember the TV ad that showed a young man proposing to his beloved - by use of a PowerPoint slide deck extolling his virtues? Did you ever work for someone who asked his (rarely her)...
Provided by Trusted Advisor Associates
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White Papers
What Do You Call Your Label Paper?
Feb 2010
Well there's a leading question if ever the author has heard one. The truth of the matter is, this question could apply to just any subject or object imaginable. This paper however, is going to...
Provided by Free Articles Directory
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White Papers
Competitive Disadvantage: New Sales Strategies For New Business Models
Mar 2009
When strategies change, downstream tactics must change to support them. And when business models themselves change, even the downstream strategies must change. One of those business model-change...
Provided by Trusted Advisor Associates
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White Papers
Fundamentals Of Preparing An Effective Business Plan?
Feb 2009
Commencing a new business can be easy or difficult and the most essential step when starting a new business is to have an effective business plan. So the question arises, what actually is a...
Provided by Free Articles Directory
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White Papers
In Sales, Strategy Is The Game Plan
Apr 2008
Ask a results-focused sales executive, "What do your salespeople need most right now?" and the answer will likely be, "Sales strategy! They need better account plans." This belief explains why so...
Provided by BayGroup
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White Papers
11 Effective Strategies Apple Uses To Create Loyal Customers
Jan 2010
When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is...
Provided by Tippit
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White Papers
Sales Tips: Asking For Help Is Not Cheating
Mar 2010
If you have been feeling held back by believing that asking for help is somehow weak, presumptuous, or taking unfair advantage, let those feelings go. First, make sure you are actually asking, and...
Provided by EyesOnSales
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White Papers
Most Common Mistakes By Business Plan Writers
Aug 2009
Business plan writing can be a very time consuming task. For writing business plan, business plan writer has to consider some steps that will define the goals and reason for startup or expansion...
Provided by Free Articles Directory
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Webcasts
Three Things Every Marketer Should Know About Advertising Law
Jan 2009
This webcast discusses three things every marketer should know about advertising law.
Provided by Howcast
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Webcasts
Affiliate Management Agencies
Jan 2009
This webcast discusses how to find an affiliate management company to run an affiliate program.
Provided by Howcast
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Webcasts
MLM Information - Discover The Real Secret Of MLM Success
Feb 2009
There are problems in network marketing with 97% of distributors failing. This is mlm information that not just networkers and many other people are aware of too. Discover the real secret to mlm...
Provided by Howcast
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White Papers
10 Easy Tips For Using Email Marketing To Boost Sales
May 2008
Email campaigns have the power to guarantee a sale - or kill one. If a potential customer can easily learn about product offerings in your emails, your sales will probably increase. But if you...
Provided by Tippit
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Webcasts
Article Marketing Can Really Grow Your Business
May 2009
This presenter of this webcast talks about Article marketing which is a powerful way to promote the products or services for little to no cost. It's fast, easy and quite effective.
Provided by Howcast
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White Papers
Supercharge Your Sales Organization With Web Conferencing
Dec 2008
Today's sales professionals rely on an array of technologies that were virtually unknown just a decade or two ago. Cell phones, email and GPS navigation systems are now all considered essential...
Provided by Tippit
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White Papers
How To Select Research Company
Jul 2007
ESOMAR (European Social and Marketing Research Association) provides procedures for selecting research company. This organization establishes professional and ethic norms of research activities in...
Provided by IPM
