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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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Webcasts
Getting Consumers To Try Your Product
Oct 2009
Highlights from The New York Times Small Business Summit featuring remarks from Gary Hirshberg, CEO of Stonyfield Farms.
Provided by American Express
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Webcasts
Low Cost Marketing
Aug 2009
Highlights from The New York Times Small Business Summit featuring remarks from Gary Hirshberg CEO of Stonyfield Farms.
Provided by American Express
-
Webcasts
Creative Marketing
Aug 2009
Highlights from The New York Times Small Business Summit featuring remarks from Gary Hirshberg, CEO of Stonyfield Farm.
Provided by American Express
-
Webcasts
On Getting PR - You're The Story
Jul 2009
Top Chef's Tom Colicchio offers advice on getting PR for your business - which is the same as getting PR for yourself.
Provided by American Express
-
Webcasts
Creative Display Solutions
May 2009
American Express OPEN goes "Out of the Box" for business owners. Find out what happened when OPEN employees went into the field and offered to provide marketing advice to Cardmember Maureen...
Provided by American Express
-
Webcasts
Telling Your Story Through Publicity
Jun 2009
Lisa Finan uses her own Social Smarts - including public relations, guerilla marketing and networking - to help promote her skills development company.
Provided by American Express
-
Webcasts
Marketing Face To Face
Jun 2009
In this webcast Dana Rambow describes how she finds customers for her home health care business.
Provided by American Express
-
Webcasts
Branson On Business: Don't Listen To The Accountants
Apr 2009
Richard Branson believes that word of mouth marketing can go a lot farther than paid advertising - and is willing to spend the money to make sure people talk about his brand.
Provided by American Express
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White Papers
"Marketing Actions Can Modulate Neural Representations Of Experienced Utility"
Sep 2007
Despite the importance and pervasiveness of marketing actions, almost nothing is known about the neural mechanisms through which it affects the decisions made by individuals. The paper proposes...
Provided by Stanford University
-
White Papers
Defining And Testing EMR Usability: Principles And Proposed Methods Of EMR Usability Evaluation And Rating
Jun 2009
Electronic medical record (EMR) adoption rates have been slower than expected in the United States, especially in comparison to other industry sectors and other developed countries. Usability is...
Provided by Healthcare Information and Management Systems Society
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Whitepapers
The Impact Of Strong Authentication On Usability
Aug 2007
The Internet has proven to be one of the most convenient and cost-effective conduits for business ever. The health of the channel remains strong in spite of increasing consumer concerns about...
Provided by EMC
-
White Papers
Conducting Website Usability Research
Feb 2009
At the beginning of the 21st century, Website usability research was probably the fastest growing area within the market research industry. Companies were finally taking their Internet sites...
Provided by In-Depth Research
-
White Papers
Limits Of Arbitrage: The State Of The Theory
Mar 2010
The authors of this paper survey theoretical developments in the literature on the limits of arbitrage. This literature investigates how costs faced by arbitrageurs can prevent them from...
Provided by INSEAD
-
White Papers
Too Organic For Organic Listing? Interplay Between Organic And Sponsored Listing In Search Advertising
May 2009
This paper aims to answer three major questions related to the unexplored role of organic listing in online search advertising: (1) Should advertisers who are already placed at top slots in the...
Provided by University of Texas at Austin (McCombs)
-
White Papers
To Place Better Or Price Cheaper? Bidding And Pricing Under Keyword Advertising
Feb 2009
This paper considers an integrated game-theoretic model in which firms compete for advertising positions and then compete in price for customers in a product market. Positions are differentiated...
Provided by University of Texas at Austin (McCombs)
-
White Papers
Telemarketing: Stop Throwing Mud At The Wall
Jun 2008
This paper looks at some of the reasons Telemarketing doesn't work when it's used outside of an integrated marketing and sales process - a repeatable process that should be in place to quickly get...
Provided by Alandale Group
-
White Papers
Increasing Revenue And Customer Base Through Telemarketing
Sep 2008
Sales appointments and new business leads are the lifeblood of every company. Everyone has heard about businesses suffering from the recession and the effects this is having on the economy....
Provided by Phone Intelligence
-
White Papers
Retain Control, Increase Flexibility And Reduce Costs By Outsourcing Lead Generation
Apr 2009
What with all the trouble and headaches that go with setting up and running an in-house telemarketing function to develop your sales pipeline, wouldn't it be much easier to outsource to a...
Provided by X-Sellerant
-
Webcasts
Business Answers: Cash Only And Getting Some Media Attention
May 2010
In this webcast Jennifer Hill, the vice-president of Astia, and Cynthia Franklin, the senior associate director of the Berkeley Center for Entrepreneurial Studies at NYU's Stern School of...
Provided by American Express
-
Webcasts
Delivering What The Customer Wants
Sep 2009
What can one do to better serve the customers? Ask them. In this webcast, Top Chef's Tom Colicchio and Food Network's Sara Moulton discuss how it works in the food industry.
Provided by American Express
-
White Papers
Marketing And R&D Investment Of Leader vs. Follower
Jun 2008
How do a leader and a follower use marketing and R&D differently for resource accumulation, and why? To address the question, the authors investigate asymmetric incentive structures with respect...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Clear Seas Finds Flooring Industry Continues To Grow
Jan 2010
The author surveyed 211 retailers and found the resilient floor category is changing its product mix. Resilient flooring sales rose to an average 15 sales per month - up one from 2009....
Provided by BNP Media
-
White Papers
Marketing & Institutions: An International Perspective
Aug 2008
This paper presents descriptive empirical evidence of a link between country-level institutions on marketing sophistication and customer orientation. The author fined that stronger institutions...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Corralling Consumer Choice: Optimizing Assortment Size Based On Perceived Attractiveness
Jun 2010
Squeezed by declining sales and tight financing, retail marketers face a difficult dilemma about sizing their selection of merchandise. Large selections may provide a better chance that consumers...
Provided by Northwestern University (Kellogg)
-
White Papers
The Collective Is The Focus Group: Revolutionizing ROI Through "Return On Insight"
Jan 2009
There's probably been no better time than now to ask the question "What's the return on investment?" for a particular initiative the organization may be contemplating. Given the uncertainty of...
Provided by Critical Mass
-
White Papers
Audience Targeting: State Of The Industry Study
Jun 2010
Display advertising is once again a booming sector within interactive marketing. Targeting is being used for both branding and direct response objectives; however, click-through is still used as a...
Provided by AudienceScience
-
White Papers
AudienceScience Market Intelligence Report: The Current State Of Audience Targeting
Feb 2010
Forrester surveyed 156 display media marketers, representing a broad range of businesses, and results showed that 77% of marketers surveyed are planning to use or already use audience targeting...
Provided by AudienceScience
-
White Papers
Your Guide To Buying Audience Targeting
Jun 2010
With a multitude of online networks, many claiming to provide behavioral or audience-based targeting, we realize that it can be difficult for marketers to choose the one that is right for them....
Provided by AudienceScience
-
White Papers
Syncron Global Customer Master: The Best Way To Achieve A Synchronized View Of Customer Data
Jul 2010
Your business needs a single, accurate and complete view of the customer across product lines and communication channels. With customer data spread across multiple systems and databases, Syncron's...
Provided by Syncron
-
Case Studies
An Emotional Rollercoaster: How A Major UK Homebuilder Re-Engineered The Customer Journey
Jul 2010
This paper discusses one of the UK's larger homebuilders; delivering nearly 4,000 homes per annum via 9 operating regions and across 160 live building sites at any one time. Historically, the home...
Provided by pH Consulting
-
White Papers
Telemarketing Lead Generation Campaign Overview
May 2007
Keeping the pipeline full of qualified leads is critically important in today's challenging business climate. B2B telemarketing can provide a consistent and persistent flow of qualified sales...
Provided by Onset Marketing
-
White Papers
Conducting A Focus Group
Apr 2010
Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework. This...
Provided by Nova Southeastern University
-
White Papers
Social Media Without A Parachute
Jun 2010
While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game...
Provided by brandchannel
-
White Papers
Forget Social Media: Think Social Profitability
Jan 2010
We should not be surprised that the marketing department has assumed control over social media. After all, for more than a decade, the corporate world has considered and used the Internet as an...
Provided by brandchannel
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White Papers
Ben Franklin On Customer Service
Jul 2007
You can get some pretty good insights into delivering exemplary customer service from Karl Albrecht, Ron Zemke, and Tom Peters. But if you're looking for advice with real staying power, take a...
Provided by American Management Association
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White Papers
Shifting To A Customer-Centric Focus
Aug 2009
If there's a thread linking Best Buy, Staples, Walmart, and any number of other great businesses, it's this: they share a common basis for decision-making in every functional area, and that basis...
Provided by American Management Association
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White Papers
...Vs. The Case For Slowing Down
Oct 2007
It is conventional wisdom that America's attention span is shrinking. A couple of decades ago, we cut our 60 second TV ads down to 30, and now apparently the "Right" length of an Internet ad is 15...
Provided by American Management Association
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White Papers
The Power Of Keeping Promises: How To Create Customers For Life
Jun 2007
Too many business owners treat their customers like widgets on an assembly line. They move them along, take their money, then make way for the next one. They reel their customers in with flashy...
Provided by American Management Association
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White Papers
Understanding The Ecosystem Of Consumer Demand
Feb 2008
Want to nail down your consumers' wants and needs? Then don't just listen to them. That's because just listening to them won't reveal what you're looking for. Observing them won't either. And if...
Provided by American Management Association
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White Papers
Why Zappos.com Pays New Hires $1,000 To Quit
Jul 2008
Founded in 1999, the online shoe retailer Zappos.com has been an astonishing success story, growing to nearly $1 billion in sales. Even more impressive than its sales numbers, however, are the...
Provided by American Management Association
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White Papers
The Stability Of The Roommate Problem Revisited
Feb 2010
The lack of stability in some matching problems suggests that alternative solution concepts to the core might be a step towards furthering the understanding of matching market performance. The...
Provided by Universite Catholique de Louvain
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White Papers
Experimental Results On The Roommate Problem
Mar 2010
The authors use laboratory experiments to analyze decentralized decision-making in one-sided matching markets. They find that subjects tend to make decisions in line with theoretical models, as...
Provided by Universite Catholique de Louvain
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White Papers
When Frictions Favour Information Revelation
May 2010
The authors study information revelation in markets with pair wise meetings. First, they reconsider the one-sided case within constant entry flow model. The same question has been studied in an...
Provided by Universite Catholique de Louvain
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White Papers
Leniency Programs For Multimarket Firms: The Effect Of Amnesty Plus On Cartel Formation
May 2010
The authors examine the effect of the Amnesty Plus policy on the incentives of firms to engage in cartel activities. Amnesty Plus is aimed at attracting amnesty applications by encouraging firms,...
Provided by Universite Catholique de Louvain
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White Papers
Market Coupling And The Organization Of Counter-trading: Separating Energy And Transmission Again?
Sep 2010
The horizontal integration of the energy market and the organization of transmission services remain two open issues in the restructured European electricity sector. The coupling of the French,...
Provided by Universite Catholique de Louvain
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White Papers
The Economics Of Airport Noise: How To Manage Markets For Noise Licenses
Dec 2010
Noise-induced pollution constitutes a hot and topical societal problem for all major airports. This paper discusses various issues in the implementation of a market for noise licenses as a...
Provided by Universite Catholique de Louvain
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White Papers
Consumption Dynamics In General Equilibrium: A Characterisation When Markets Are Incomplete
Nov 2008
The authors introduce a methodology for analyzing infinite horizon economies with two agents, one good and incomplete market. They provide an example in which an agent's equilibrium consumption is...
Provided by University of Warwick
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White Papers
The Design Of Voluntary Agreements In Oligopolistic Markets
Jul 2009
This paper analyses the conditions under which a group of firms is incentivised to sign a Voluntary Agreement (VA) to control polluting emissions even in the presence of free-riding by other firms...
Provided by Centre For North South Economic Research
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White Papers
Can National Survey Data Be Used To Select A Core Set Of Indicators For Monitoring The Sustainability Of Urban Mobility Policies?
Oct 2009
The gradual expansion of urban transport systems brings a series of undesirable socio-economic and environmental impacts that affect the quality of life in cities. Assessing the performance of...
Provided by Centre For North South Economic Research
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White Papers
Optimal Leniency Programs In Antitrust
Oct 2010
This paper analyses the incentive structure underlying the adoption of leniency programs in antitrust enforcement. The enforcement of competition law is treated as the delegation of the economic...
Provided by Centre For North South Economic Research
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White Papers
Reputation, Altruism, And The Benefits Of Seller Charity In An Online Marketplace
Dec 2009
The authors investigate the impact of charity tie-ins on transaction probabilities and sale prices using a large database of eBay auctions. They examine "Natural experiments" of precisely matched...
Provided by National Bureau of Economic Research
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White Papers
The Economics Of Internet Markets
Mar 2011
The internet has facilitated the creation of new markets characterized by large scale, increased customization, rapid innovation and the collection and use of detailed consumer and market data....
Provided by National Bureau of Economic Research
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White Papers
Speculators And Middlemen: The Role Of Flippers In The Housing Market
Feb 2011
In thinly traded markets for heterogeneous, durable goods, such as housing, intermediaries may play especially important roles. Using a unique micro-level dataset of housing transactions in Los...
Provided by National Bureau of Economic Research
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White Papers
Managing Large Projects In Emerging Markets
Sep 2007
The term, Emerging Market, was coined by IFC's Antoine W van Agtmael in 1981. World Bank defines an Emerging Market Economy (EME) as an economy with low-to-middle per capita income. EME countries...
Provided by Vikalpa
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White Papers
Do Capital Inflows Cause Currency Black Markets In MENA? Causality Tests For Heterogeneous Panels
Jan 2008
This paper examines feedback causality between capital inflow components and currency Black Market Premiums (BMP) in a panel of eight Middle Eastern and North African Countries (MENA) over the...
Provided by Millersville University
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White Papers
The World Of Online: New Opportunites For Marketeers
Sep 2010
"Future is History." If ever this was true for anything, it is for the online medium. One couldn't have predicted five years ago that Facebook would overtake Google on volume of traffic to their...
Provided by Vikalpa
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White Papers
Housing Tenure Transitions Of Older Households: Life Cycle, Demographic, And Familial Factors
Jul 2008
Understanding the housing choices of the older households will grow in importance as the baby boom generation starts to retire. This proposed analysis utilizes a rich longitudinal data set (PSID)...
Provided by University of Southern California
-
White Papers
Immigrants And Housing Markets In Mid-Size Metropolitan Areas
May 2009
The recent trend of immigrants arriving in mid-size metropolitan areas has received growing attention in the literature. This paper examines the success of immigrants in the housing markets of a...
Provided by University of Southern California
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Case Studies
How One Of America's Top High Schools Uses URClients Mobile Marketing Software To Effectively Communicate With Its Students
Feb 2011
Iowa's Davenport West High School is one of only ten Project Lead the Way ("PLTW") model schools in the United States. PLTW prepares students to be the most innovative and productive leaders in...
Provided by Tega Technologies
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White Papers
Silver Bullet Or Trojan Horse? The Effects Of Inclusionary Zoning On Local Housing Markets
Oct 2009
Many local governments are adopting Inclusionary Zoning (IZ) as a means of producing affordable housing without direct public subsidies. In this paper, the authors use panel data on IZ in the San...
Provided by University of Southern California
-
White Papers
Information-Based Trade In The Shanghai Stock Market
Jan 2008
The authors show that the probability of information-based trade played a significant role in explaining monthly returns on Shanghai A shares over the period 2001 to 2006. In particular, PIN, as...
Provided by Cardiff Business School
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White Papers
Motivated Sellers In The Housing Market
Mar 2010
The authors present a search-and-matching model of the housing market where potential buyers' willingness to pay is private information and sellers may become desperate as they are unable to sell....
Provided by Cardiff Business School
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White Papers
Estimating The Structural Demand For Irish Housing
Mar 2008
After 10 years of unprecedented increases in both prices and activity levels, the Irish housing market appears to be entering a period of some uncertainty. In the early part of 2007, Irish house...
Provided by Central Bank of Ireland
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White Papers
Loan Pricing Under Basel II In An Imperfectly Competitive Banking Market
Jan 2008
The new Basel Capital Accord (Basel II), published in its final form in June 2006, established new and revised capital requirements for banks. In this paper the authors analyze and estimate the...
Provided by Hebrew University of Jerusalem
-
White Papers
Predictability And ?Good Deals? In Currency Markets
Aug 2008
This paper studies predictability of currency returns over the period 1971-2006. To assess the economic significance of predictability, the authors construct an upper bound on the explanatory...
Provided by New York University
-
White Papers
Improving Customer Relationships: An Integrated Approach
Nov 2007
Few executives would disagree that customers are critical to their firm's success. The very premise of a business, after all, is to make a profit by selling goods and services to others. Following...
Provided by Economist Intelligence Unit
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White Papers
Maturing With The Millennials: Are Organisations Prepared For The Millennial Consumer?
Sep 2008
The baby-boomer generation is a demographic group that has been studied closely for decades. Its influence on everything from consumer spending to public finance has captured headlines and shaped...
Provided by Economist Intelligence Unit
-
White Papers
Beyond Transactions: Building Customer Partnerships In Consumer Goods
Oct 2009
The global recession and falling demand have hit the consumer goods sector harder than other industries. Except in China and a handful of smaller economies, retail sales fell dramatically in 2009...
Provided by Economist Intelligence Unit
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White Papers
Market Risk Dynamics And Competitiveness After The Euro
Feb 2008
In this paper the authors propose an empirical model that considers theoretical facts on the relationship between real exchange rates and the net exports of the economy to supplement the...
Provided by University of Michigan
-
White Papers
Sovereign CDS And Bond Pricing Dynamics In Emerging Markets: Does The Cheapest-to-Deliver Option Matter?
Mar 2008
The authors examine the relationships between Credit Default Swap (CDS) premiums and bond yield spreads for nine emerging market sovereign borrowers. They find that these two measures of credit...
Provided by University of Pennsylvania
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White Papers
Solving Endogeneity In Assessing The Efficacy Of Foreign Exchange Market Interventions
Jun 2008
This paper evaluates the efficacy of the sterilized foreign exchange rate intervention while mitigating the pervasive endogenous bias in the intervention literature. In an attempt to solve the...
Provided by Indiana University
-
White Papers
The Unbalanced Matching In A Director Market
Jul 2007
The author constructs an intertemporal searching model in a frictional directorship market to explain the unbalanced matching between the director and the firm. In this model, potential candidates...
Provided by Indiana University
-
White Papers
First Versus Second-Mover Advantage With Information Asymmetry About The Size Of New Markets
Sep 2007
Is it better to move first, or second to innovate, or to imitate? Suppose one player has superior information about which of two new markets is better. If he enters first, he might be able to...
Provided by Indiana University
-
White Papers
Transfers And Labor Market Behavior Of The Elderly In Developing Countries: Theory And Evidence From Vietnam
Jun 2008
In this paper the author analyzes the crowding-out effects of public transfers on labor supply of the elderly in the context of developing countries. The author argues that the interactions...
Provided by Indiana University
-
White Papers
The Equity Premium Implied By Production
Aug 2007
This paper studies the determinants of the equity premium as implied by producers' first order conditions. A simple closed form expression is presented for the Sharpe ratio as a function of...
Provided by University of Pennsylvania
-
White Papers
A Multiplicative Model Of Optimal CEO Incentives In Market Equilibrium
Apr 2008
This paper presents a neoclassical model for CEO incentives and total pay, which yields an optimal contracting benchmark against which current practices can be evaluated. The authors' approach...
Provided by University of Pennsylvania
-
White Papers
Market Shaping As An Answer To Ambiguities: The Case Of Credit Derivatives
Aug 2008
The authors describe the social processes surrounding a new financial OTC3 derivatives market, the market for credit derivatives. They show that in contradiction with more traditional derivatives,...
Provided by Université Paris Dauphine
-
White Papers
Goods Market Integration In Russia during The Economic Upturn
May 2008
This paper obtains an evolving pattern of goods market integration in Russia, considering the period of economic upturn, since the second half of 2000 through the end of 2007. In an integrated...
Provided by University of Michigan
-
White Papers
Customer Loyalty Analysis
Jan 2011
Leading companies recognize that the key to success is creating superior value for customers. Usually, companies think of value as the way to attract new business. But they often overlook the...
Provided by Rath & Strong Management Consultants
-
White Papers
Credit Market Shocks: Evidence From Corporate Spreads And Defaults
Jun 2009
Several recent papers have found that exogenous shocks to spreads paid in corporate credit markets are a substantial source of macroeconomic fluctuations. An alternative explanation of the data is...
Provided by Federal Reserve Bank of Dallas
-
Webcasts
Creative Marketing
Aug 2009
Highlights from The New York Times Small Business Summit featuring remarks from Gary Hirshberg, CEO of Stonyfield Farm.
Provided by American Express
-
Webcasts
On Getting PR - You're The Story
Jul 2009
Top Chef's Tom Colicchio offers advice on getting PR for your business - which is the same as getting PR for yourself.
Provided by American Express
-
Webcasts
Creative Display Solutions
May 2009
American Express OPEN goes "Out of the Box" for business owners. Find out what happened when OPEN employees went into the field and offered to provide marketing advice to Cardmember Maureen...
Provided by American Express
-
Webcasts
Telling Your Story Through Publicity
Jun 2009
Lisa Finan uses her own Social Smarts - including public relations, guerilla marketing and networking - to help promote her skills development company.
Provided by American Express
-
Webcasts
Marketing Face To Face
Jun 2009
In this webcast Dana Rambow describes how she finds customers for her home health care business.
Provided by American Express
-
Webcasts
Branson On Business: Don't Listen To The Accountants
Apr 2009
Richard Branson believes that word of mouth marketing can go a lot farther than paid advertising - and is willing to spend the money to make sure people talk about his brand.
Provided by American Express
-
White Papers
"Marketing Actions Can Modulate Neural Representations Of Experienced Utility"
Sep 2007
Despite the importance and pervasiveness of marketing actions, almost nothing is known about the neural mechanisms through which it affects the decisions made by individuals. The paper proposes...
Provided by Stanford University
-
White Papers
Defining And Testing EMR Usability: Principles And Proposed Methods Of EMR Usability Evaluation And Rating
Jun 2009
Electronic medical record (EMR) adoption rates have been slower than expected in the United States, especially in comparison to other industry sectors and other developed countries. Usability is...
Provided by Healthcare Information and Management Systems Society
-
Whitepapers
The Impact Of Strong Authentication On Usability
Aug 2007
The Internet has proven to be one of the most convenient and cost-effective conduits for business ever. The health of the channel remains strong in spite of increasing consumer concerns about...
Provided by EMC
-
White Papers
Conducting Website Usability Research
Feb 2009
At the beginning of the 21st century, Website usability research was probably the fastest growing area within the market research industry. Companies were finally taking their Internet sites...
Provided by In-Depth Research
-
White Papers
Limits Of Arbitrage: The State Of The Theory
Mar 2010
The authors of this paper survey theoretical developments in the literature on the limits of arbitrage. This literature investigates how costs faced by arbitrageurs can prevent them from...
Provided by INSEAD
-
White Papers
Too Organic For Organic Listing? Interplay Between Organic And Sponsored Listing In Search Advertising
May 2009
This paper aims to answer three major questions related to the unexplored role of organic listing in online search advertising: (1) Should advertisers who are already placed at top slots in the...
Provided by University of Texas at Austin (McCombs)
-
White Papers
To Place Better Or Price Cheaper? Bidding And Pricing Under Keyword Advertising
Feb 2009
This paper considers an integrated game-theoretic model in which firms compete for advertising positions and then compete in price for customers in a product market. Positions are differentiated...
Provided by University of Texas at Austin (McCombs)
-
White Papers
Telemarketing: Stop Throwing Mud At The Wall
Jun 2008
This paper looks at some of the reasons Telemarketing doesn't work when it's used outside of an integrated marketing and sales process - a repeatable process that should be in place to quickly get...
Provided by Alandale Group
-
White Papers
Increasing Revenue And Customer Base Through Telemarketing
Sep 2008
Sales appointments and new business leads are the lifeblood of every company. Everyone has heard about businesses suffering from the recession and the effects this is having on the economy....
Provided by Phone Intelligence
-
White Papers
Retain Control, Increase Flexibility And Reduce Costs By Outsourcing Lead Generation
Apr 2009
What with all the trouble and headaches that go with setting up and running an in-house telemarketing function to develop your sales pipeline, wouldn't it be much easier to outsource to a...
Provided by X-Sellerant
-
Webcasts
Business Answers: Cash Only And Getting Some Media Attention
May 2010
In this webcast Jennifer Hill, the vice-president of Astia, and Cynthia Franklin, the senior associate director of the Berkeley Center for Entrepreneurial Studies at NYU's Stern School of...
Provided by American Express
-
Webcasts
Delivering What The Customer Wants
Sep 2009
What can one do to better serve the customers? Ask them. In this webcast, Top Chef's Tom Colicchio and Food Network's Sara Moulton discuss how it works in the food industry.
Provided by American Express
-
White Papers
Marketing And R&D Investment Of Leader vs. Follower
Jun 2008
How do a leader and a follower use marketing and R&D differently for resource accumulation, and why? To address the question, the authors investigate asymmetric incentive structures with respect...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Clear Seas Finds Flooring Industry Continues To Grow
Jan 2010
The author surveyed 211 retailers and found the resilient floor category is changing its product mix. Resilient flooring sales rose to an average 15 sales per month - up one from 2009....
Provided by BNP Media
-
White Papers
Marketing & Institutions: An International Perspective
Aug 2008
This paper presents descriptive empirical evidence of a link between country-level institutions on marketing sophistication and customer orientation. The author fined that stronger institutions...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Corralling Consumer Choice: Optimizing Assortment Size Based On Perceived Attractiveness
Jun 2010
Squeezed by declining sales and tight financing, retail marketers face a difficult dilemma about sizing their selection of merchandise. Large selections may provide a better chance that consumers...
Provided by Northwestern University (Kellogg)
-
White Papers
The Collective Is The Focus Group: Revolutionizing ROI Through "Return On Insight"
Jan 2009
There's probably been no better time than now to ask the question "What's the return on investment?" for a particular initiative the organization may be contemplating. Given the uncertainty of...
Provided by Critical Mass
-
White Papers
Audience Targeting: State Of The Industry Study
Jun 2010
Display advertising is once again a booming sector within interactive marketing. Targeting is being used for both branding and direct response objectives; however, click-through is still used as a...
Provided by AudienceScience
-
White Papers
AudienceScience Market Intelligence Report: The Current State Of Audience Targeting
Feb 2010
Forrester surveyed 156 display media marketers, representing a broad range of businesses, and results showed that 77% of marketers surveyed are planning to use or already use audience targeting...
Provided by AudienceScience
-
White Papers
Your Guide To Buying Audience Targeting
Jun 2010
With a multitude of online networks, many claiming to provide behavioral or audience-based targeting, we realize that it can be difficult for marketers to choose the one that is right for them....
Provided by AudienceScience
-
White Papers
Syncron Global Customer Master: The Best Way To Achieve A Synchronized View Of Customer Data
Jul 2010
Your business needs a single, accurate and complete view of the customer across product lines and communication channels. With customer data spread across multiple systems and databases, Syncron's...
Provided by Syncron
-
Case Studies
An Emotional Rollercoaster: How A Major UK Homebuilder Re-Engineered The Customer Journey
Jul 2010
This paper discusses one of the UK's larger homebuilders; delivering nearly 4,000 homes per annum via 9 operating regions and across 160 live building sites at any one time. Historically, the home...
Provided by pH Consulting
-
White Papers
Telemarketing Lead Generation Campaign Overview
May 2007
Keeping the pipeline full of qualified leads is critically important in today's challenging business climate. B2B telemarketing can provide a consistent and persistent flow of qualified sales...
Provided by Onset Marketing
-
White Papers
Conducting A Focus Group
Apr 2010
Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework. This...
Provided by Nova Southeastern University
-
White Papers
Social Media Without A Parachute
Jun 2010
While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game...
Provided by brandchannel
-
White Papers
Forget Social Media: Think Social Profitability
Jan 2010
We should not be surprised that the marketing department has assumed control over social media. After all, for more than a decade, the corporate world has considered and used the Internet as an...
Provided by brandchannel
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White Papers
Ben Franklin On Customer Service
Jul 2007
You can get some pretty good insights into delivering exemplary customer service from Karl Albrecht, Ron Zemke, and Tom Peters. But if you're looking for advice with real staying power, take a...
Provided by American Management Association
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White Papers
Shifting To A Customer-Centric Focus
Aug 2009
If there's a thread linking Best Buy, Staples, Walmart, and any number of other great businesses, it's this: they share a common basis for decision-making in every functional area, and that basis...
Provided by American Management Association
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White Papers
...Vs. The Case For Slowing Down
Oct 2007
It is conventional wisdom that America's attention span is shrinking. A couple of decades ago, we cut our 60 second TV ads down to 30, and now apparently the "Right" length of an Internet ad is 15...
Provided by American Management Association
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White Papers
The Power Of Keeping Promises: How To Create Customers For Life
Jun 2007
Too many business owners treat their customers like widgets on an assembly line. They move them along, take their money, then make way for the next one. They reel their customers in with flashy...
Provided by American Management Association
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White Papers
Understanding The Ecosystem Of Consumer Demand
Feb 2008
Want to nail down your consumers' wants and needs? Then don't just listen to them. That's because just listening to them won't reveal what you're looking for. Observing them won't either. And if...
Provided by American Management Association
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White Papers
Why Zappos.com Pays New Hires $1,000 To Quit
Jul 2008
Founded in 1999, the online shoe retailer Zappos.com has been an astonishing success story, growing to nearly $1 billion in sales. Even more impressive than its sales numbers, however, are the...
Provided by American Management Association
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White Papers
Customer Satisfaction Is Not Enough
Jan 2008
Business leaders, researchers, academics, and management consultants alike have expressed concern that though customer satisfaction may be a necessary foundation for building strong customer...
Provided by Gallup
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Improve your work/life balance with premium remote access by LogMeIn Pro2
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
