- Subscribe to this page:
- RSS
- Email Alert
market research
(1654 results)Search the Library
Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
-
White Papers
Customer Satisfaction Is Not Enough
Jan 2008
Business leaders, researchers, academics, and management consultants alike have expressed concern that though customer satisfaction may be a necessary foundation for building strong customer...
Provided by Gallup
-
Downloads
Improve your work/life balance with premium remote access by LogMeIn Pro2
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
-
Downloads
Freedom is outside the cubicle. Get work/life balance with LogMeIn Pro2.
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
-
White Papers
Inspiring Customers: Lessons From Nonprofit Organizations
Aug 2009
To inspire the consumer, you must help him believe in something that he once thought was impossible. This is where innovators will thrive and institutions will die. Innovators will think in...
Provided by American Management Association
-
White Papers
When Customers Don't Behave As You'd Like
Nov 2007
With all the hype about customers these days - service, loyalty, buying habits - it's hard to admit that we don't always love them. Companies invest huge amounts of time and money in identifying...
Provided by American Management Association
-
White Papers
Customer Relationship Management: Driving Growth Through Customer Loyalty
Feb 2010
Growth is back on the horizon - but will the customers be around to help one achieve it? Delivering the kinds of customer experiences that drive retention, repeat buying and overall business...
Provided by Accenture
-
White Papers
10 Things You Can Do To Keep A Customer Today
Aug 2010
Where are you spending more time; getting new customers or growing and expanding your relationship with the customers you already have? If you're like most companies, you're probably spending more...
Provided by American Express
-
White Papers
5 Ways To Accidentally Lose Your Customer's Trust Online
Jun 2010
It is tempting when it comes to putting a form on your website to ask for all the information you could possibly need. The only problem with that is that the more you ask for, the more questions...
Provided by American Express
-
White Papers
The Power Of Word-Of-Mouth? And How To Harness It
Jun 2010
Word-of-mouth marketing is hands-down the easiest way to promote and market a business. Simply put, word-of-mouth marketing happens when you have a good product or good service, and your customers...
Provided by American Express
-
White Papers
The Simple Secret To Being Strategic With Your Marketing
Jun 2010
In any business, there are things that your customer cares about and things that they don't. You may think that you know this off the top of your head, and that is probably true, but being...
Provided by American Express
-
White Papers
How To Be All Things To All Customers
Jun 2010
There is one indisputable fact that marketers who sell soap already know about their customers that you probably don't. Men and women buy soap differently - that's no surprise. But while you might...
Provided by American Express
-
White Papers
3 Marketing Truths I Wish I'd Known Sooner
Jun 2010
Sad but true. The full form of this statement is that great marketing for mediocre product will almost always beat mediocre marketing of great product. Sure, in real-world marketing you can't keep...
Provided by American Express
-
White Papers
What A Referral Doesn't Know Can Hurt You
May 2010
If your referrals, or perhaps your referral sources, don't understand how, why and when to make a referral, chances are you're not going build much momentum with your referral generation efforts....
Provided by American Express
-
White Papers
The Power Of Mobile Marketing
Apr 2010
Mobile marketing, a permission-based marketing tool, is making waves across the internet and rapidly becoming a major communications channel for reaching customers. Although mobile messaging is...
Provided by American Express
-
White Papers
11 Free Ways To Generate Referrals
Apr 2010
Want to generate referrals without spending money? Start by considering the motivation of those who generate referrals, who will most likely be satisfied customers or industry colleagues. These...
Provided by American Express
-
White Papers
Marketing: Are You Blinded By Numbers?
Apr 2010
Think of this: you can fool yourself with words, and you can fool yourself with numbers, but it's harder to fool yourself when you have words and numbers together, and they match. This general...
Provided by American Express
-
White Papers
The 5 Levels Of Necessity: How To Market Your Business Based On Need
Apr 2010
When marketing the products, it is tempting to think that the most important thing one needs to figure out is the target audience and the right media to reach them. If the audience is moms with...
Provided by American Express
-
White Papers
7 Ways To Get Started Using Text Message Marketing
Mar 2010
Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently. Marketers large and small are coming around to the...
Provided by American Express
-
White Papers
5 Ways To Find And Use Your Employees As Spokespeople
Mar 2010
You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing...
Provided by American Express
-
White Papers
5 Things That Every Real Marketer Knows Today
Mar 2010
If you're thinking about starting a business, or you've got a business going that you want to continue to grow, there are a couple of truths that you won't find in many books on marketing that...
Provided by American Express
-
White Papers
How To Create A Text Marketing Campaign
Mar 2010
Texting is especially effective with younger people, although it is by no means exclusive to them. The important thing is this - people on mobile phones are, well, mobile. Any campaign has to take...
Provided by American Express
-
White Papers
Teaching Your Business To Market Itself
Feb 2010
For so many small business owners generating leads, converting customers and creating a predictable flow of business is a constant battle. While there are many reasons for this, the primary one is...
Provided by American Express
-
White Papers
Effective Word-Of-Mouth Is Made Not Born
Nov 2009
If you're shaking your head back and forth, wondering what that title means - because, everyone knows that word-of-mouth is organic, not manufactured - let me share a secret with you:...
Provided by American Express
-
White Papers
Recession-Friendly Holiday Marketing Strategies
Nov 2009
There are just days left in the holiday shopping season, and that means your marketing efforts are getting a lot more intense. But the new rules for the changed economy say no business owners...
Provided by American Express
-
White Papers
16 Wicked Easy Word-Of-Mouth Marketing Tactics
Sep 2009
Word of Mouth Marketing: How Smart Companies Get People Talking. The revised edition has plenty of new stuff in it: New case studies, new worksheets, and new chapters about B2B word of mouth and...
Provided by American Express
-
White Papers
Hug Your Customers
Nov 2008
You probably already know who your best source of more business, more leads, more referrals and more growth is, right? Yes, it's your current customers. If you've grown complacent with your...
Provided by American Express
-
White Papers
Eco-Friendly Marketing: How To Get Yourself Out Of The "Green" Sea Of Sameness
Feb 2010
Just having a green message and a green product isn't enough. You have to continue through all the way to the packaging. "Carry the green opportunity through to the packaging," says the author, a...
Provided by American Express
-
White Papers
5 Ways To Get More Referrals
Nov 2009
If you're doing good work, have products that people enjoy, and provide a service and experience that exceeds expectation, chances are, your business is benefiting from word of mouth referrals....
Provided by American Express
-
White Papers
How Dopplr Keeps Travelers Coming Back
Nov 2009
One of the toughest things about a new site is that often it is hard to get people to keep returning to visit the site and keep their information on the site up to date. One way that Dopplr solves...
Provided by American Express
-
White Papers
Three Steps To Specializing
Jun 2009
Value isn't just a matter of gross income. It's all the factors that make your little agency profitable. If you spend more than average to get those non-core clients, spend 20% more time on them...
Provided by American Express
-
White Papers
The ROI Myth - Measuring What Actually Matters Online
Jul 2009
Often one looks at the amount of time that someone spends on the site or any given page and congratulate ourselves for a higher number. The problem is that sometimes if your time spent on your...
Provided by American Express
-
White Papers
6 Essentials For Maintaining Your Marketing Edge
Jul 2009
Everyone's looking for an edge?" Ever heard someone say that? I think it's a crock. You shouldn't be concerned with FINDING an edge. You should be concerned with KEEPING an edge. All it takes is...
Provided by American Express
-
White Papers
How A $14 Gift Increased Sales By 669 Percent
Jul 2010
Companies and PR agencies will never stop trying to figure out how to get positive buzz. After all, the success of a product is built around good reviews and getting eyeballs. Companies spend...
Provided by American Express
-
White Papers
5 Simple Lessons About Marketing, Strategy And Life
Jul 2010
Truth is, many are guilty of either not really listening to what people are saying about the products, or of discounting their honest feedback (they're not smart enough, they just don't "get it,"...
Provided by American Express
-
Webcasts
Providing Great Customer Service
Jul 2010
What happens when a business goes above and beyond the call of customer service? They can turn into a $300 million business. At least that's the case with Diapers.com. "We've got a 24/7 customer...
Provided by American Express
-
Webcasts
Do It Yourself: Retail Secrets
May 2010
Are you looking for new ways to get your products off your shelves and into your customers' hands? Bob Sickles, the owner of gourmet grocery store "Sickles Market" in New Jersey, shares some of...
Provided by American Express
-
Webcasts
Vary Products, Grow Demand
May 2010
Chris Anderson, editor-in-chief of Wired Magazine explains how businesses can offer a range of products, some being free, in order to grow demand, In this webcast, he advises business owners to...
Provided by American Express
-
Webcasts
Sell Your Products To Those Who Want It
Jan 2010
Guy Kawasaki, founder of alltop.com, stresses the importance of tailoring your product to consumers who are buying it rather than the consumers you want to buy it. Bottom line according to Guy?...
Provided by American Express
-
Webcasts
Don't Try To Please Everyone
Jan 2010
Guy Kawasaki, founder of alltop.com, advises business owners to not shy away from polarizing consumers. He believes when business owners try to please everyone they end up creating mediocre products.
Provided by American Express
-
Webcasts
Money Can't Buy Followers
Jan 2010
"Earn your followers", says Guy Kawasaki, founder of alltop.com. IN this webcast, he explains that tweets selling followers are most likely scams. Guy suggests that business owners can attract...
Provided by American Express
-
White Papers
How To Encourage Participation And Player Loyalty In Virtual Worlds
Mar 2009
Virtual Worlds (VW), online environments and Massively Multiplayer Online Games (MMOGs), have never been so popular among children. According to VW Management, these worlds, aimed at 18's and...
Provided by emoderation
-
White Papers
Limited Asset Market Participation And The Consumption-Real Exchange Rate Anomaly
Jan 2010
Under efficient consumption risk sharing, as assumed in standard international business cycle models, a country's aggregate consumption rises relative to foreign consumption, when the country's...
Provided by Federal Reserve Bank of Dallas
-
White Papers
How To Moderate Teens And Tweens
Jun 2009
Teenage brains are still developing - and in fact do so well into their 20s, according to a report by Laurence Steinberg, professor of psychology at Temple University. Steinberg makes the point...
Provided by emoderation
-
White Papers
A Guide To Managing And Moderating Customer Review Sites
Jan 2011
Sites like TripAdvisor have changed the way we buy. Thanks to review sites, we can now see behind a brand's sales promotion messages to learn how real people have rated their purchases, and make...
Provided by emoderation
-
White Papers
Economic Development Marketing In The Current Recession
Jan 2009
Like any other organization, municipalities are looking at their marketing strategies through the lens of difficult economic times. Because economic development professionals are the ones tasked...
Provided by EDAC
-
White Papers
Ambassadors: Your Secret Marketing Weapon
Jun 2009
According to Placebrands, an international consultancy that ranks how cities are doing at projecting a unified vision and image: "A place brand strategy requires a realistic, competitive and very...
Provided by EDAC
-
White Papers
Implementing An Ethical Merchandising Code In A Community Market
Jun 2010
This paper studies the feasibility of developing a process to implement a code of ethical merchandising for use by a member owned co-operative market. Initial research was to determine the nature,...
Provided by Saybrook University
-
White Papers
Life Cycle Cost Disclosure,Consumer Behavior, And Business Implications
Feb 2010
Comprehensive assessments of final consumption have identified "Housing" as a major contributor to total environmental impacts. Do consumers opt for more energy-efficient household appliances if...
Provided by Yale University
-
White Papers
The Revenge Of The Market On The Rentiers: Why Neo-Liberal Reports Of The End Of History Turned Out To Be Premature
Jun 2009
Starting from the perspective of heterodox Keynesian-Minskyian-Kindlebergian financial economics, this paper begins by highlighting a number of mechanisms that contributed to the current financial...
Provided by University of Cambridge
-
White Papers
A Nuclear Future? UK Government Policy And The Role Of The Market?
Mar 2010
UK energy policy has evolved since the 2002 Energy Review (PIU, 2002) in which Tony Blair introduced the report and noted that "securing cheap, reliable, and sustainable sources of energy has long...
Provided by University of Cambridge
-
White Papers
Generalized Nash Equilibrium And Market Coupling In The European Power System
Jun 2010
Market Coupling is currently seen as the most advanced market design in the restructuring of the European electricity market. Market coupling, by construction, introduces what is generally...
Provided by University of Cambridge
-
White Papers
Locational-based Coupling Of Electricity Markets: Benefits From Coordinating Unit Commitment And Balancing Markets
Sep 2010
The authors formulate a series of stochastic models for committing and dispatching electric generators subject to transmission limits. The models are used to estimate the benefits of electricity...
Provided by University of Cambridge
-
White Papers
Legal Origin, Shareholder Protection And The Stock Market: New Challenges From Time Series Analysis
Jun 2007
This paper uses a new time series dataset of shareholder protection consisting of 60 annual legal indicators for the period 1970-2005 for France, Germany, the UK and the US. On the basis of these...
Provided by University of Cambridge
-
White Papers
Shareholder Protection And Stock Market Development: An Empirical Test Of The Legal Origins Hypothesis
Dec 2007
The authors test the 'Law matters' and 'Legal origin' claims using a newly created panel dataset measuring legal change over time in a sample of developed and developing countries. The dataset...
Provided by University of Cambridge
-
White Papers
No 'Third Way' For Economic Organization? Networks And Quasi-Markets In Broadcasting
Mar 2008
The authors present two linked, longitudinal case studies of the use of quasi markets in UK broadcasting over the past decade: one looks at the regulated outsourcing of programme making to...
Provided by University of Cambridge
-
White Papers
Better Relationship Selling: A Proven Formula For Acquiring And Developing Relationships With High Value Customers
Jul 2007
Relationship selling to high value customers - small business owners, affluent investors, and "Centers of influence" - has become the game in financial services. The top banking, investment and...
Provided by Profitable Channels
-
White Papers
You've Changed. Will Your Current Customers Care?
Aug 2010
Smart companies will continue to expand their offerings, innovate, and explore new opportunities for growth. Their resources and focus has been on developing and fine-tuning a new offering. But as...
Provided by Godfrey
-
White Papers
Infographics And Your B2B Brand
Feb 2011
Infographics have been quite popular for building link equity in the consumer marketing space over the past few years and you may be wondering how to make them work for the B2B brand. Recently the...
Provided by Godfrey
-
White Papers
The B-To-B Brand Marketer's Dilemma
Mar 2009
The importance of branding is understood by serious business-to-business marketers. But when it comes to measuring brand equity, a gap often exists between brand assessment research and its...
Provided by Godfrey
-
White Papers
BING's Application To B2B
Nov 2009
This paper provides information for business-to-business marketers who want to know how they should consider Bing in their search engine optimization (SEO) strategies. It is based on the white...
Provided by Godfrey
-
White Papers
Coordination And Critical Mass In A Network Market: An Experimental Investigation
Feb 2010
A network market is a market in which the benefit each consumer derives from a good is an increasing function of the number of consumers who own the same or similar goods. A major obstacle that...
Provided by Bar-Ilan University
-
White Papers
What Makes Search So Strategic For B-To-B?
Apr 2010
Serious business-to-business marketers are taking notice of their companies' search engine performance. And for good reason: several recent studies have shown that a large majority of B-to-B...
Provided by Godfrey
-
White Papers
Do You Know Where Your B-To-B Audience Is?
Apr 2009
There's no better way to describe the changing business-to-business marketing communications landscape than to consider what that landscape actually is. It's your audience - the people who make...
Provided by Godfrey
-
White Papers
Differentiation: Why It's So Hard To Do It Well
Apr 2009
Differentiation is a business decision made at the highest levels about the company's positioning and values - how the company adds value to a customer relationship. There are many ways a company...
Provided by Godfrey
-
White Papers
Why It Pays To Be Direct With B2B Email
Dec 2010
In too many business-to-business (B2B) marketing communications programs, email gets little respect. Email is taken for granted because it is used for mundane communications inside the...
Provided by Godfrey
-
White Papers
Proliferation Of B-To-B Options Requires Strategic Media Planning
Apr 2009
It's not just the number of new choices that raise the bar for the planning of B-to-B marketing media. It is the subtleties of use and approach that transform tactical media buying into Strategic...
Provided by Godfrey
-
White Papers
Differentiation: Living Your Differentiation In A Web-Centric World
Apr 2009
One of the most important questions a company can ask itself is what is the differentiation? The reason is simple: it's how you define yourself in the minds of your customers and beat the...
Provided by Godfrey
-
White Papers
B-To-B Branding: Consumer Models Need Not Apply
Aug 2009
The term branding is often misunderstood and not always warmly embraced in the business-to-business environment. It is difficult to take a process that is typically used to describe the creation...
Provided by Godfrey
-
White Papers
Extending B-To-B Branding Through (And To) The Channel
Apr 2009
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold...
Provided by Godfrey
-
White Papers
Practical, Empirical Brand Equity Research Enables Better Strategic Decisions
Mar 2009
Executive management depends on quantifiable metrics and measurable actions for making decisions about how to run their business more effectively. Manufacturing and finance lend themselves well to...
Provided by Godfrey
-
White Papers
Brand Strategies For B-To-B Mergers And Acquisitions
Apr 2009
In good times and bad, it seems as though mergers and acquisitions are always in season. And for the business-to-business marketer, there is nothing quite like a merger or acquisition for bringing...
Provided by Godfrey
-
White Papers
Branding In A Web-Centric World
Sep 2010
Business-to-business marketers invest enormous resources in developing, refining and delivering their brand message. To be successful, you must communicate your brand consistently and sustain its...
Provided by Godfrey
-
White Papers
Measuring Potential Market Risk
Nov 2007
The difference between market risk and potential market risk is emphasized and a measure of the latter risk is proposed. Specifically, it is argued that the spectrum of smooth Lyapunov exponents...
Provided by Bank of Finland
-
White Papers
The Co-Movements Along The Forward Curve Of Natural Gas Futures: A Structural View
Oct 2008
This paper studies the co-movements between the daily returns of forwards on natural gas traded in the NYMEX with maturity of 1, 2 and 3 months. The authors identify a structural multivariate BEKK...
Provided by Bank of Finland
-
White Papers
Imports, Pass-Through, And The Structure Of Retail Markets
Sep 2009
The authors construct a model of trade with heterogeneous retailers to examine the effects of trade liberalization on retail market structure, imports and social welfare. They are especially...
Provided by Kiel Institute for the World Economy
-
White Papers
The Market Response To Exploration, Resource And Reserve Announcements By Mining Companies: Australian Data
Apr 2010
This paper is the first to conduct an event study on the market response to exploration, resource and reserve announcements made by mining firms. Results from an event study using a matched firm...
Provided by University of Technology Sydney
-
White Papers
Reaching Today's ePharma Consumer: How Consumers Are Using Online Channels For Pharma Product Information
Dec 2010
Each year more and more U.S. consumers are becoming ePharma Consumers - those who use the Internet to research prescription drug information. In past five years alone this group has tripled to...
Provided by Manhattan Research
-
White Papers
Inferring Market Power From Retail Deposit Interest Rates In The Euro Area
Oct 2009
This paper tests for the existence of market power in banking, using data on demand deposit rates of households and corresponding market rates in five euro area countries. An implicit measure for...
Provided by Bank of Finland
-
White Papers
Ten Tips To A Mutually-Beneficial Cause Marketing Program
Jan 2011
Cause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events...
Provided by Stengel Solutions
-
White Papers
Ten Tips To Getting Valuable Feedback Online
Jan 2011
It's never been faster or less expensive to learn who your clients are. It's also easier now to know what they think about your products and services; understand the concerns, needs and...
Provided by Stengel Solutions
-
Downloads
Freedom is outside the cubicle. Get work/life balance with LogMeIn Pro2.
Aug 2010
Life is freer outside the office - and with LogMeIn Pro2. With premium remote access to your computer, you can be in two places at once. Update a file while you're enjoying a long lunch. Share...
Provided by LogMeIn
-
White Papers
Inspiring Customers: Lessons From Nonprofit Organizations
Aug 2009
To inspire the consumer, you must help him believe in something that he once thought was impossible. This is where innovators will thrive and institutions will die. Innovators will think in...
Provided by American Management Association
-
White Papers
When Customers Don't Behave As You'd Like
Nov 2007
With all the hype about customers these days - service, loyalty, buying habits - it's hard to admit that we don't always love them. Companies invest huge amounts of time and money in identifying...
Provided by American Management Association
-
White Papers
Customer Relationship Management: Driving Growth Through Customer Loyalty
Feb 2010
Growth is back on the horizon - but will the customers be around to help one achieve it? Delivering the kinds of customer experiences that drive retention, repeat buying and overall business...
Provided by Accenture
-
White Papers
10 Things You Can Do To Keep A Customer Today
Aug 2010
Where are you spending more time; getting new customers or growing and expanding your relationship with the customers you already have? If you're like most companies, you're probably spending more...
Provided by American Express
-
White Papers
5 Ways To Accidentally Lose Your Customer's Trust Online
Jun 2010
It is tempting when it comes to putting a form on your website to ask for all the information you could possibly need. The only problem with that is that the more you ask for, the more questions...
Provided by American Express
-
White Papers
The Power Of Word-Of-Mouth? And How To Harness It
Jun 2010
Word-of-mouth marketing is hands-down the easiest way to promote and market a business. Simply put, word-of-mouth marketing happens when you have a good product or good service, and your customers...
Provided by American Express
-
White Papers
The Simple Secret To Being Strategic With Your Marketing
Jun 2010
In any business, there are things that your customer cares about and things that they don't. You may think that you know this off the top of your head, and that is probably true, but being...
Provided by American Express
-
White Papers
How To Be All Things To All Customers
Jun 2010
There is one indisputable fact that marketers who sell soap already know about their customers that you probably don't. Men and women buy soap differently - that's no surprise. But while you might...
Provided by American Express
-
White Papers
3 Marketing Truths I Wish I'd Known Sooner
Jun 2010
Sad but true. The full form of this statement is that great marketing for mediocre product will almost always beat mediocre marketing of great product. Sure, in real-world marketing you can't keep...
Provided by American Express
-
White Papers
What A Referral Doesn't Know Can Hurt You
May 2010
If your referrals, or perhaps your referral sources, don't understand how, why and when to make a referral, chances are you're not going build much momentum with your referral generation efforts....
Provided by American Express
-
White Papers
The Power Of Mobile Marketing
Apr 2010
Mobile marketing, a permission-based marketing tool, is making waves across the internet and rapidly becoming a major communications channel for reaching customers. Although mobile messaging is...
Provided by American Express
-
White Papers
11 Free Ways To Generate Referrals
Apr 2010
Want to generate referrals without spending money? Start by considering the motivation of those who generate referrals, who will most likely be satisfied customers or industry colleagues. These...
Provided by American Express
-
White Papers
Marketing: Are You Blinded By Numbers?
Apr 2010
Think of this: you can fool yourself with words, and you can fool yourself with numbers, but it's harder to fool yourself when you have words and numbers together, and they match. This general...
Provided by American Express
-
White Papers
The 5 Levels Of Necessity: How To Market Your Business Based On Need
Apr 2010
When marketing the products, it is tempting to think that the most important thing one needs to figure out is the target audience and the right media to reach them. If the audience is moms with...
Provided by American Express
-
White Papers
7 Ways To Get Started Using Text Message Marketing
Mar 2010
Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently. Marketers large and small are coming around to the...
Provided by American Express
-
White Papers
5 Ways To Find And Use Your Employees As Spokespeople
Mar 2010
You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing...
Provided by American Express
-
White Papers
5 Things That Every Real Marketer Knows Today
Mar 2010
If you're thinking about starting a business, or you've got a business going that you want to continue to grow, there are a couple of truths that you won't find in many books on marketing that...
Provided by American Express
-
White Papers
How To Create A Text Marketing Campaign
Mar 2010
Texting is especially effective with younger people, although it is by no means exclusive to them. The important thing is this - people on mobile phones are, well, mobile. Any campaign has to take...
Provided by American Express
-
White Papers
Teaching Your Business To Market Itself
Feb 2010
For so many small business owners generating leads, converting customers and creating a predictable flow of business is a constant battle. While there are many reasons for this, the primary one is...
Provided by American Express
-
White Papers
Effective Word-Of-Mouth Is Made Not Born
Nov 2009
If you're shaking your head back and forth, wondering what that title means - because, everyone knows that word-of-mouth is organic, not manufactured - let me share a secret with you:...
Provided by American Express
-
White Papers
Recession-Friendly Holiday Marketing Strategies
Nov 2009
There are just days left in the holiday shopping season, and that means your marketing efforts are getting a lot more intense. But the new rules for the changed economy say no business owners...
Provided by American Express
-
White Papers
16 Wicked Easy Word-Of-Mouth Marketing Tactics
Sep 2009
Word of Mouth Marketing: How Smart Companies Get People Talking. The revised edition has plenty of new stuff in it: New case studies, new worksheets, and new chapters about B2B word of mouth and...
Provided by American Express
-
White Papers
Hug Your Customers
Nov 2008
You probably already know who your best source of more business, more leads, more referrals and more growth is, right? Yes, it's your current customers. If you've grown complacent with your...
Provided by American Express
-
White Papers
Eco-Friendly Marketing: How To Get Yourself Out Of The "Green" Sea Of Sameness
Feb 2010
Just having a green message and a green product isn't enough. You have to continue through all the way to the packaging. "Carry the green opportunity through to the packaging," says the author, a...
Provided by American Express
-
White Papers
5 Ways To Get More Referrals
Nov 2009
If you're doing good work, have products that people enjoy, and provide a service and experience that exceeds expectation, chances are, your business is benefiting from word of mouth referrals....
Provided by American Express
-
White Papers
How Dopplr Keeps Travelers Coming Back
Nov 2009
One of the toughest things about a new site is that often it is hard to get people to keep returning to visit the site and keep their information on the site up to date. One way that Dopplr solves...
Provided by American Express
-
White Papers
Three Steps To Specializing
Jun 2009
Value isn't just a matter of gross income. It's all the factors that make your little agency profitable. If you spend more than average to get those non-core clients, spend 20% more time on them...
Provided by American Express
-
White Papers
The ROI Myth - Measuring What Actually Matters Online
Jul 2009
Often one looks at the amount of time that someone spends on the site or any given page and congratulate ourselves for a higher number. The problem is that sometimes if your time spent on your...
Provided by American Express
-
White Papers
6 Essentials For Maintaining Your Marketing Edge
Jul 2009
Everyone's looking for an edge?" Ever heard someone say that? I think it's a crock. You shouldn't be concerned with FINDING an edge. You should be concerned with KEEPING an edge. All it takes is...
Provided by American Express
-
White Papers
How A $14 Gift Increased Sales By 669 Percent
Jul 2010
Companies and PR agencies will never stop trying to figure out how to get positive buzz. After all, the success of a product is built around good reviews and getting eyeballs. Companies spend...
Provided by American Express
-
White Papers
5 Simple Lessons About Marketing, Strategy And Life
Jul 2010
Truth is, many are guilty of either not really listening to what people are saying about the products, or of discounting their honest feedback (they're not smart enough, they just don't "get it,"...
Provided by American Express
-
Webcasts
Providing Great Customer Service
Jul 2010
What happens when a business goes above and beyond the call of customer service? They can turn into a $300 million business. At least that's the case with Diapers.com. "We've got a 24/7 customer...
Provided by American Express
-
Webcasts
Do It Yourself: Retail Secrets
May 2010
Are you looking for new ways to get your products off your shelves and into your customers' hands? Bob Sickles, the owner of gourmet grocery store "Sickles Market" in New Jersey, shares some of...
Provided by American Express
-
Webcasts
Vary Products, Grow Demand
May 2010
Chris Anderson, editor-in-chief of Wired Magazine explains how businesses can offer a range of products, some being free, in order to grow demand, In this webcast, he advises business owners to...
Provided by American Express
-
Webcasts
Sell Your Products To Those Who Want It
Jan 2010
Guy Kawasaki, founder of alltop.com, stresses the importance of tailoring your product to consumers who are buying it rather than the consumers you want to buy it. Bottom line according to Guy?...
Provided by American Express
-
Webcasts
Don't Try To Please Everyone
Jan 2010
Guy Kawasaki, founder of alltop.com, advises business owners to not shy away from polarizing consumers. He believes when business owners try to please everyone they end up creating mediocre products.
Provided by American Express
-
Webcasts
Money Can't Buy Followers
Jan 2010
"Earn your followers", says Guy Kawasaki, founder of alltop.com. IN this webcast, he explains that tweets selling followers are most likely scams. Guy suggests that business owners can attract...
Provided by American Express
-
Webcasts
Localize To Globalize
Oct 2009
Morgana Probst's company helps businesses seamlessly integrate into a culture by providing localization services including translation and cross-cultural marketing. In this webcast, she comments...
Provided by American Express
-
Webcasts
Selling Liquid Nostalgia
May 2009
Jorge Goldsmit brings a little bit of Mexico to his Hispanic-targeted customer base through the selling of his ready-to-drink, all natural aguas frescas, fruit beverage. By focusing on packaging...
Provided by American Express
