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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
5 Marketing Myths Worth Testing
Apr 2009
The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong...
Provided by American Express
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White Papers
The Changing World Of Marketing
Jun 2009
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
Provided by American Express
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White Papers
Marketers In The Downturn: Mix It Up
Jul 2009
Sometimes it seems the state of the economy is the only news being reported on these days, and maybe that's no surprise... considering the fundamental challenges that businesses have been facing....
Provided by American Express
-
White Papers
Recession-Marketing Advice To B2B Companies
Aug 2009
A downturn is no time to be faint of heart. Rather, experience shows that those B2B firms that fare the best in queasy times are those that take specific initiatives. At a time when fewer...
Provided by American Express
-
White Papers
The 8 Myths Of Marketing
Sep 2009
Unless the marketing is smart, on point and creates a substantial ROI, marketing is just a way to camouflage the act of throwing thousand dollar bills out the window. Advertising means buying...
Provided by American Express
-
White Papers
Building A Case For Marketing In Any Economy
Oct 2008
Looming financial questions have negatively impacted economies around the world. No country or region has been completely isolated from the financial storm. Here at home, companies large and small...
Provided by American Express
-
White Papers
7 Recession-Busting Marketing Basics
Dec 2008
Scan the headlines each day and you won't have to get very far to stumble upon the word "Recession" or its more palatable cousin "Economic downturn." It's times like these that send many small...
Provided by American Express
-
White Papers
Charitable Giving Offers Likability In Your Marketing Strategy
Dec 2008
We can assume that most people and small businesses give charitably out of genuine concern and care. People like to associate themselves with businesses that support meaningful projects. It makes...
Provided by American Express
-
White Papers
Soar With Marketing As Your Focus
Dec 2008
A simple definition of marketing is engaging people to "Know, Like and Trust You," so that you may help solve their problems - or help them have what they want - so they buy from you, and...
Provided by American Express
-
White Papers
Unlock Your Business Potential
Apr 2009
There are new methods of marketing. The new methods aren't about shiny new ads, bigger mail pieces and paying someone thousands of dollars to optimize your website either! The new marketing is...
Provided by American Express
-
White Papers
How Fly-Fishing Is Like Marketing
May 2009
Market to your customers where your customers are. But this rusty marketing adage has more relevance today than ever. Don't wait for your customers to come to you; get out there and meet your...
Provided by American Express
-
White Papers
No Sale For The Marketing Ambivalent
Mar 2009
As prospects clench their sweaty hands tightly around their shrinking budgets, even a whiff of confusion or doubt will kill the sale. OK, perhaps a bit dramatic, but now is the time to sharpen...
Provided by American Express
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White Papers
What's Your Network Building Philosophy?
Jun 2009
When a give to get thinking pervades your entire business thinking you begin to approach customer relationships by asking "What am I here to give" or "How can I serve" as opposed to "What can I...
Provided by American Express
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White Papers
10 Things You Should Know Before You Launch
Jun 2009
Few things in life are more thrilling than starting your own business venture, but we know just how overwhelming launching can be. Many - including many women - put off launching because the task...
Provided by American Express
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White Papers
Free Is At Your Fingertips: Business In A Down Economy
Mar 2009
This paper shows 5 free ways to stay in business in a down economy. You have what it takes. But do you know what it takes? How well do you really know and understand your customers? You cannot...
Provided by American Express
-
White Papers
Building Your Strategic Network
Oct 2008
Effective marketing is effective marketing in good times and bad. But it's funny how many more people seem to focus on it when the economic weather turns a little chilly. There are certain core...
Provided by American Express
-
White Papers
When Is Your Product Ready To Launch?
Jul 2009
Small companies face a constant tension between shoving new products out the door too early, when they're not quite ready for prime time, and too late, when the company has invested so much time,...
Provided by American Express
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White Papers
Build Community, Build Momentum: A Pre-Launch Strategy
Aug 2009
Long gone are the days when companies would wait until launch day to promote their product, and only then through mainstream media. New technology is now allowing companies to open up the...
Provided by American Express
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White Papers
Texting For Dollars, A New Marketing Strategy
Apr 2009
Promotions have been the lifeblood of restaurants. However, technology has now allowed restaurants to target certain segments of the population. If you dined at an established and reserved on...
Provided by American Express
-
White Papers
Free Stuff Can Have A Big Payoff
Jul 2009
Everyone loves getting free stuff. But what businesses have to figure out is whether there's a paying to giving things away. This paper mentions three benefits and explains these benefits that...
Provided by American Express
-
White Papers
Ten Steps To Energize Your Business For The Recovery
Jul 2009
During challenging times, it's easy to keep thinking and operating like a bootstrapper. This paper explains ten steps to energizing your business for the recovery. Strategic market imperatives, or...
Provided by American Express
-
White Papers
The Art Of The Customer Surveys
Sep 2008
As a small business owner, you're probably concerned about what your customers think of you, and many of you have done, or would like to do, customer surveys. Customers do not want spend time...
Provided by American Express
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White Papers
Stupid Practices That Hinder Market Adoption
Aug 2008
In a perfect world, you'd make a product that's so great that marketing doesn't matter, and your marketing is so great that the product doesn't matter. This isn't a perfect world. The reality is...
Provided by American Express
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Case Studies
Siemens: Product Market Strategy With Portals And Content Management
Jul 2007
Siemens AG, headquartered in Munich, is one of the world's largest electrical engineering and electronics companies. Its more than 470,000 employees develop and manufacture products; design and...
Provided by Accenture
-
Case Studies
Helping The Royal Shakespeare Company Achieve High Performance Through Audience Analytics
Apr 2008
Since its founding almost a century ago, the Royal Shakespeare Company (RSC) has grown to become one of the United Kingdom's most respected and celebrated theatrical companies in the world....
Provided by Accenture
-
White Papers
Customer Acquisition And Retention: Back To Customer-Centric Basics
Mar 2009
It is clear that the global economy has entered an extended period of disruption and uncertainty. Very few companies will avoid having to make difficult choices in response to changing customer...
Provided by Accenture
-
White Papers
The Road To Recovery: A Report On Consumer Behavior In The New Economy
Sep 2009
Consumer behavior typically returns to normal soon after recessions end. However, in extreme cases, such as the Great Depression of the 1930s, financial crisis may influence the consumer psyche...
Provided by Accenture
-
White Papers
Why Customer Centricity Matters: Sustaining High Performance Through Uncertain Times
Mar 2009
As organizations around the world confront new economic realities, many find organizing an effective response in this highly complex, highly uncertain environment to be uniquely challenging. Their...
Provided by Accenture
-
White Papers
How To Make The Most Of The Great Consumer Trade Down
Jun 2009
As discretionary spending all but disappears, companies must make adjustments in product mix, pricing, promotions and channel strategy to deliver the innovation today's customers value. By...
Provided by Accenture
-
White Papers
Customer Acquisition And Retention: Using Customer Experience For Competitive Advantage
Mar 2009
Accenture High Performance Business research has shown that the ability to deliver a customer experience consistently aligned around customer needs and intentions has a significant impact on a...
Provided by Accenture
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White Papers
Build A "Smarketing" Team Sales Can Learn To Work With-And-Love-Marketing
Oct 2009
Sales vs. Marketing - it's the Great Divide in many a sales-driven organization. Why should you bridge this divide? It's simple: improved sales and higher return on resources. This paper provides...
Provided by Colman Brohan Davis
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White Papers
"Real World" Customer Profitability Management
Nov 2009
Customer Profitability Management starts out with a financial model that can tell you the profitability of any existing customer or new piece of business. The model should use ActivityBased...
Provided by Foris Consulting
-
White Papers
Available Now: 2010 Trading Beyond The Horizon
Jan 2010
In 2010, financial markets participants will continue to expand their trading activities as liquidity increasingly becomes fragmented, seeking alpha in new markets, best execution in dark pools,...
Provided by CFN Services
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White Papers
When Your Business Slows, Speed Up Your Marketing (But Not Your Marketing Budget)
Jan 2010
Whenever the economy is slow, many businesses go into a conservative mode. They carefully conserve their resources, trim their marketing budget, and wait for the economy to recover and customers...
Provided by American Express
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Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
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Case Studies
Case Study: Customer Loyalty
Jan 2006
A large, multiformat retailer faced two challenges. Retail sales were under threat from specialty stores and discounters. And the store's credit franchise was suffering as customers moved balances...
Provided by McKinsey & Company
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White Papers
Condiment Junkie: Sound Advice
Feb 2010
For decades, brands have been paying close attention to how they look; creating visual identities which speak to their target market and help them stand out in a crowd. More recently, verbal...
Provided by Condiment Junkie
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White Papers
How A Marketing Plan Increases Your Profits: Making The Most Of Limited Time And Budgets
Feb 2010
Business and marketing managers in small to medium-sized companies often develop marketing tactics on a just-in-time or as-needed basis. This may produce the sales and profitability results sought...
Provided by Carolyn Frith
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White Papers
Marketing Automation 2.0: Closing The Marketing And Sales Gap With A Next-Generation Collaborative Platform
Mar 2010
The birth of marketing automation in the mid- 90's can be termed as a significant milestone both for B2B Companies and for B2B marketers. With a number of players in this space the industry has...
Provided by LeadForce1
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White Papers
Do You Know The 'Voice' Of Your Customer?
Jan 2010
How well do you know the business issues driving your customer's decision process? Without this bit of strategic insight, your company's vision may fail to take root or a well-intended product may...
Provided by Bloofusion
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White Papers
Notre Dame Marketing Dept. Honors Ethical Ad Campaigns With 2010 EthicMark Awards
Nov 2010
In just over eight minutes, viewers gain a quick education about how bottled water became a product success and environmental scourge all at once during the video, "The Story of Bottled Water."...
Provided by University of Notre Dame
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Webcasts
How To Succeed At Green Marketing
Feb 2009
What do Whole Foods, Trader Joe's, Google and Burt's Bees have in common? They're all exceptionally good at letting their customers know how green they are, according to a new report from...
Provided by GreenBiz Group
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White Papers
Professor's American Girls Article Honored By Retailing Journal
Jan 2011
University of Notre Dame Marketing Professor John F. Sherry Jr.'s article on how toymaker Mattel fostered a lifestyle around its high-end American Girl dolls has won the 2011 William R. Davidson...
Provided by University of Notre Dame
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Webcasts
Lies, Damn Lies, And The Seventh Sin Of Greenwashing
Apr 2009
In November 2007, TerraChoice Environmental Marketing unveiled a list of Six Sins of Greenwashing, laying out the most common mistakes that companies make in promoting their products and...
Provided by GreenBiz Group
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Webcasts
Coca-Cola's Path To Copenhagen And Beyond
Dec 2009
This podcast recapped the Coca-Cola Company's environmental practices and recent major developments in the firm's sustainability campaign: the phase-out of HFC refrigeration, Coke's quest for the...
Provided by GreenBiz Group
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Webcasts
Greener By Design: The Young Innovators
Feb 2009
In this webcast, the presenters discuss the benefits and challenges of starting a new company from a green foundation and what opportunities are out there for startups in the green marketplace.
Provided by GreenBiz Group
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Webcasts
The Green Marketing Landscape: Ratings, Labels, And Certifications
Oct 2009
Green marketing today has become increasingly challenging, as more companies enter the marketplace, customer expectations rise, and information about companies and products becomes more widely...
Provided by GreenBiz Group
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Webcasts
Green Marketing In The Age Of Transparency: Chicago
Mar 2010
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It's no longer just about making claims and sporting logos....
Provided by GreenBiz Group
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Webcasts
Don R. Knauss In Conversation With Eric Olson
Feb 2011
The Clorox Company has entered the green marketplace, first with its Green Works line, then with its acquisition of Burt's Bees. The company sees sustainability as core to its strategy - from how...
Provided by GreenBiz Group
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Webcasts
Harnessing Business Power For Good - Jay Coen Gilbert
Apr 2011
How do we distinguish good companies from good marketing and help investors move beyond simply avoiding 'Bad' to supporting 'Good?' How do we advance supportive public policies that accelerate the...
Provided by GreenBiz Group
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Webcasts
Green Marketing In The Age Of Transparency
Feb 2010
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It's no longer just about making claims and sporting logos....
Provided by GreenBiz Group
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White Papers
Quality, Upgrades, And (The Loss Of) Market Power In A Dynamic Monopoly Model
Jul 2008
The authors examine an infinite horizon model of quality growth in a durable goods monopoly market. The monopolist generates new quality improvements over time and can sell any available...
Provided by Duke University
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White Papers
Herding Versus Hotelling: Market Entry With Costly Information
Mar 2008
Why do businesses such as fast-food restaurants, coffee shops, and hotels cluster? In the classic analysis of Hotelling, firms cluster to attract consumers who have travel costs. The authors...
Provided by Duke University
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White Papers
Carry Trade And Momentum In Currency Markets
Apr 2011
The authors examine the empirical properties of the payoffs to two popular currency speculation strategies: the carry trade and momentum. They review three possible explanations for the apparent...
Provided by National Bureau of Economic Research
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White Papers
How Prediction Markets Can Save Event Studies
Apr 2011
This review paper articulates the relationship between prediction market data and event studies, with a special focus on applications in political economy. Event studies have been used to address...
Provided by National Bureau of Economic Research
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White Papers
Welfare Implications Of A Second Lender In The International Markets
Jul 2007
The role of an extra lender in the international markets - such the IMF or another similar institution - has been widely covered in academic discussions and among policy makers. However, there is...
Provided by Central Bank of Chile
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White Papers
Too-Systemic-To-Fail: What Option Markets Imply About Sector-Wide Government Guarantees
Jun 2011
Investors in option markets price in a substantial collective government bailout guarantee in the financial sector, which puts a floor on the equity value of the financial sector as a whole, but...
Provided by National Bureau of Economic Research
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White Papers
Recessions And Financial Disruptions In Emerging Markets: A Bird´s Eye View
Jun 2010
This paper provides an overview of the implications of recession and financial disruption episodes in emerging markets. The authors report three major findings. First, compared to advanced...
Provided by Central Bank of Chile
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White Papers
The Information Content Of Market Liquidity: An Empirical Analysis Of Liquidity At The Oslo Stock Exchange?
Nov 2009
The authors investigate the information content of aggregate stock market liquidity and ask whether it may be a useful realtime indicator, both for financial stress, and real economic activity in...
Provided by Norges Bank
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White Papers
Nowcasting With Google Trends In An Emerging Market
Jul 2010
Most economic variables are released with a lag, making it difficult for policy-makers to make an accurate assessment of current conditions. This paper explores whether observing Internet browsing...
Provided by Central Bank of Chile
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White Papers
Why Do Firms Pay For Liquidity Provision In Limit Order Markets?
Jun 2010
In recent years, a number of electronic limit order markets have reintroduced market makers for some securities (Designated Market Makers). This trend has mainly been initiated by financial...
Provided by Norges Bank
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White Papers
Intra-day Seasonality In Foreign Exchange Market Transactions
May 2007
This paper examines the intra-day seasonality of transacted limit and market orders in the DEM/USD foreign exchange market. Empirical analysis of completed transactions data based on the Dealing...
Provided by Cornell University
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White Papers
How Does The Market React To Your Order Flow?
Apr 2011
The authors present an empirical study of the intertwined behaviour of members in a financial market. Exploiting a database where the broker that initiates an order book event can be identified,...
Provided by Capital Fund Management
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White Papers
Constrained Nonsmooth Utility Maximization On The Positive Real Line
Oct 2010
The authors maximize the expected utility of terminal wealth in an incomplete market where there are cone constraints on the investor's portfolio process and the utility function is not assumed to...
Provided by Imperial College London
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White Papers
Market Panic On Different Time-Scales
Oct 2010
Cross-sectional signatures of market panic were recently discussed on daily time scales in, extended here to a study of cross-sectional properties of stocks on intraday time scales. The authors...
Provided by Stanford University
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White Papers
Product Market Deregulation And The U.S. Employment Miracle
Jun 2008
The authors consider the dynamic relationship between product market entry regulation and equilibrium unemployment. The main theoretical contribution is combining a job matching model with...
Provided by Centre for Economic Performance
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White Papers
Hot And Cold Seasons In The Housing Market
Apr 2009
Every year during the second and third quarters (the "Hot season") housing markets in the UK and the US experience systematic above-trend increases in both prices and transactions. During the...
Provided by Centre for Economic Performance
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White Papers
The Empirics Of New Economic Geography
Apr 2009
Although a rich and extensive body of theoretical research on new economic geography has emerged, empirical research remains comparatively less well developed. This paper reviews the existing...
Provided by Centre for Economic Performance
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White Papers
The Foreign Exchange Market: Return Distributions, Multifractality, Anomalous Multifractality And Epps Effect
Oct 2010
The authors present a systematic study of various statistical characteristics of high-frequency returns from the foreign exchange market. This paper is based on six exchange rates forming two...
Provided by Rzeszow University of Technology
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White Papers
Transition From Exponential To Power Law Distributions In A Chaotic Market
Nov 2010
Economy is demanding new models, able to understand and predict the evolution of markets. To this respect, Econophysics offers models of markets as complex systems that try to comprehend macro-,...
Provided by University of Zaragoza
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White Papers
Insider Trading In The Market With Rational Expected Price
Dec 2010
Kyle (1985) builds a pioneering and influential model, in which an insider with long-lived private information submits an optimal order in each period given the market maker's pricing rule. An...
Provided by Cornell University
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White Papers
Predicting Economic Market Crises Using Measures Of Collective Panic
Feb 2011
Predicting panic is of critical importance in many areas of human and animal behavior, notably in the context of economics. The recent financial crisis is a case in point. Panic may be due to a...
Provided by Brandeis University
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White Papers
How Efficiency Shapes Market Impact
Feb 2011
The authors develop a theory for the market impact of large trading orders, which they call metaorders because they are typically split into small pieces and executed incrementally. Market impact...
Provided by Santa Fe Institute
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White Papers
Hierarchical Structure In Phonographic Market
Dec 2010
The author finds a topological arrangement of assets traded in a phonographic market which has associated a meaningful economic taxonomy. The author continues using the Minimal Spanning Tree and...
Provided by Cornell University
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White Papers
Market Efficiency, Anticipation And The Formation Of Bubbles-crashes
Jun 2011
A dynamical model is introduced for the formation of bullish or bearish trends driving an asset price in a given market. Initially, each agent decides to buy or sell according to its personal...
Provided by CNRS
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White Papers
Additive Habit Formation: Consumption In Incomplete Markets With Random Endowments
Jun 2011
The authors provide a detailed characterization of the optimal consumption stream for the additive habit-forming utility maximization problem, in a framework of general discrete-time incomplete...
Provided by ETH Zurich
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White Papers
Determinants Of Environmental Disclosure Practices Of US Resource Companies: Hard Copy Versus Internet Reporting
Jul 2010
Environmental issues have emerged as a prominent social issue of the 1990's and in the beginning of the 21st Century. In more recent times, electronic dissemination of information online is also...
Provided by University of Sydney
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White Papers
Price Convergence And Market Integration In Russia
Sep 2010
After a period of growing disconnectedness of regional markets following the 1992 price liberalization in Russia, a process of improvement in market integration started since about 1994. This...
Provided by University of Michigan
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White Papers
An Economy With Personal Currency: Theory And Experimental Evidence
Mar 2010
Is personal currency issued by participants sufficient to operate an economy efficiently, with no outside or government money? Sahi and Yao (1989) and Sorin (1996) constructed a strategic market...
Provided by Yale University
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White Papers
Three Minimal Market Institutions With Human And Algorithmic Agents: Theory And Experimental Evidence
Jun 2009
The authors define and examine the performance of three minimal strategic market games (sell-all, buy-sell, and double auction) in laboratory relative to the predictions of theory. Unlike open or...
Provided by Yale University
-
White Papers
Marketers In The Downturn: Mix It Up
Jul 2009
Sometimes it seems the state of the economy is the only news being reported on these days, and maybe that's no surprise... considering the fundamental challenges that businesses have been facing....
Provided by American Express
-
White Papers
Recession-Marketing Advice To B2B Companies
Aug 2009
A downturn is no time to be faint of heart. Rather, experience shows that those B2B firms that fare the best in queasy times are those that take specific initiatives. At a time when fewer...
Provided by American Express
-
White Papers
The 8 Myths Of Marketing
Sep 2009
Unless the marketing is smart, on point and creates a substantial ROI, marketing is just a way to camouflage the act of throwing thousand dollar bills out the window. Advertising means buying...
Provided by American Express
-
White Papers
Building A Case For Marketing In Any Economy
Oct 2008
Looming financial questions have negatively impacted economies around the world. No country or region has been completely isolated from the financial storm. Here at home, companies large and small...
Provided by American Express
-
White Papers
7 Recession-Busting Marketing Basics
Dec 2008
Scan the headlines each day and you won't have to get very far to stumble upon the word "Recession" or its more palatable cousin "Economic downturn." It's times like these that send many small...
Provided by American Express
-
White Papers
Charitable Giving Offers Likability In Your Marketing Strategy
Dec 2008
We can assume that most people and small businesses give charitably out of genuine concern and care. People like to associate themselves with businesses that support meaningful projects. It makes...
Provided by American Express
-
White Papers
Soar With Marketing As Your Focus
Dec 2008
A simple definition of marketing is engaging people to "Know, Like and Trust You," so that you may help solve their problems - or help them have what they want - so they buy from you, and...
Provided by American Express
-
White Papers
Unlock Your Business Potential
Apr 2009
There are new methods of marketing. The new methods aren't about shiny new ads, bigger mail pieces and paying someone thousands of dollars to optimize your website either! The new marketing is...
Provided by American Express
-
White Papers
How Fly-Fishing Is Like Marketing
May 2009
Market to your customers where your customers are. But this rusty marketing adage has more relevance today than ever. Don't wait for your customers to come to you; get out there and meet your...
Provided by American Express
-
White Papers
No Sale For The Marketing Ambivalent
Mar 2009
As prospects clench their sweaty hands tightly around their shrinking budgets, even a whiff of confusion or doubt will kill the sale. OK, perhaps a bit dramatic, but now is the time to sharpen...
Provided by American Express
-
White Papers
What's Your Network Building Philosophy?
Jun 2009
When a give to get thinking pervades your entire business thinking you begin to approach customer relationships by asking "What am I here to give" or "How can I serve" as opposed to "What can I...
Provided by American Express
-
White Papers
10 Things You Should Know Before You Launch
Jun 2009
Few things in life are more thrilling than starting your own business venture, but we know just how overwhelming launching can be. Many - including many women - put off launching because the task...
Provided by American Express
-
White Papers
Free Is At Your Fingertips: Business In A Down Economy
Mar 2009
This paper shows 5 free ways to stay in business in a down economy. You have what it takes. But do you know what it takes? How well do you really know and understand your customers? You cannot...
Provided by American Express
-
White Papers
Building Your Strategic Network
Oct 2008
Effective marketing is effective marketing in good times and bad. But it's funny how many more people seem to focus on it when the economic weather turns a little chilly. There are certain core...
Provided by American Express
-
White Papers
When Is Your Product Ready To Launch?
Jul 2009
Small companies face a constant tension between shoving new products out the door too early, when they're not quite ready for prime time, and too late, when the company has invested so much time,...
Provided by American Express
-
White Papers
Build Community, Build Momentum: A Pre-Launch Strategy
Aug 2009
Long gone are the days when companies would wait until launch day to promote their product, and only then through mainstream media. New technology is now allowing companies to open up the...
Provided by American Express
-
White Papers
Texting For Dollars, A New Marketing Strategy
Apr 2009
Promotions have been the lifeblood of restaurants. However, technology has now allowed restaurants to target certain segments of the population. If you dined at an established and reserved on...
Provided by American Express
-
White Papers
Free Stuff Can Have A Big Payoff
Jul 2009
Everyone loves getting free stuff. But what businesses have to figure out is whether there's a paying to giving things away. This paper mentions three benefits and explains these benefits that...
Provided by American Express
-
White Papers
Ten Steps To Energize Your Business For The Recovery
Jul 2009
During challenging times, it's easy to keep thinking and operating like a bootstrapper. This paper explains ten steps to energizing your business for the recovery. Strategic market imperatives, or...
Provided by American Express
-
White Papers
The Art Of The Customer Surveys
Sep 2008
As a small business owner, you're probably concerned about what your customers think of you, and many of you have done, or would like to do, customer surveys. Customers do not want spend time...
Provided by American Express
-
White Papers
Stupid Practices That Hinder Market Adoption
Aug 2008
In a perfect world, you'd make a product that's so great that marketing doesn't matter, and your marketing is so great that the product doesn't matter. This isn't a perfect world. The reality is...
Provided by American Express
-
Case Studies
Siemens: Product Market Strategy With Portals And Content Management
Jul 2007
Siemens AG, headquartered in Munich, is one of the world's largest electrical engineering and electronics companies. Its more than 470,000 employees develop and manufacture products; design and...
Provided by Accenture
-
Case Studies
Helping The Royal Shakespeare Company Achieve High Performance Through Audience Analytics
Apr 2008
Since its founding almost a century ago, the Royal Shakespeare Company (RSC) has grown to become one of the United Kingdom's most respected and celebrated theatrical companies in the world....
Provided by Accenture
-
White Papers
Customer Acquisition And Retention: Back To Customer-Centric Basics
Mar 2009
It is clear that the global economy has entered an extended period of disruption and uncertainty. Very few companies will avoid having to make difficult choices in response to changing customer...
Provided by Accenture
-
White Papers
The Road To Recovery: A Report On Consumer Behavior In The New Economy
Sep 2009
Consumer behavior typically returns to normal soon after recessions end. However, in extreme cases, such as the Great Depression of the 1930s, financial crisis may influence the consumer psyche...
Provided by Accenture
-
White Papers
Why Customer Centricity Matters: Sustaining High Performance Through Uncertain Times
Mar 2009
As organizations around the world confront new economic realities, many find organizing an effective response in this highly complex, highly uncertain environment to be uniquely challenging. Their...
Provided by Accenture
-
White Papers
How To Make The Most Of The Great Consumer Trade Down
Jun 2009
As discretionary spending all but disappears, companies must make adjustments in product mix, pricing, promotions and channel strategy to deliver the innovation today's customers value. By...
Provided by Accenture
-
White Papers
Customer Acquisition And Retention: Using Customer Experience For Competitive Advantage
Mar 2009
Accenture High Performance Business research has shown that the ability to deliver a customer experience consistently aligned around customer needs and intentions has a significant impact on a...
Provided by Accenture
-
White Papers
Build A "Smarketing" Team Sales Can Learn To Work With-And-Love-Marketing
Oct 2009
Sales vs. Marketing - it's the Great Divide in many a sales-driven organization. Why should you bridge this divide? It's simple: improved sales and higher return on resources. This paper provides...
Provided by Colman Brohan Davis
-
White Papers
"Real World" Customer Profitability Management
Nov 2009
Customer Profitability Management starts out with a financial model that can tell you the profitability of any existing customer or new piece of business. The model should use ActivityBased...
Provided by Foris Consulting
-
White Papers
Available Now: 2010 Trading Beyond The Horizon
Jan 2010
In 2010, financial markets participants will continue to expand their trading activities as liquidity increasingly becomes fragmented, seeking alpha in new markets, best execution in dark pools,...
Provided by CFN Services
-
White Papers
When Your Business Slows, Speed Up Your Marketing (But Not Your Marketing Budget)
Jan 2010
Whenever the economy is slow, many businesses go into a conservative mode. They carefully conserve their resources, trim their marketing budget, and wait for the economy to recover and customers...
Provided by American Express
-
Case Studies
Hardys and Hansons
Jan 2006
Hardys and Hansons brewery, based mainly in Nottingham and Derby, has been in existence since 1832. It implemented a basic system to collate information, which took them forward a step. However,...
Provided by Cognos
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Case Studies
Case Study: Customer Loyalty
Jan 2006
A large, multiformat retailer faced two challenges. Retail sales were under threat from specialty stores and discounters. And the store's credit franchise was suffering as customers moved balances...
Provided by McKinsey & Company
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White Papers
Condiment Junkie: Sound Advice
Feb 2010
For decades, brands have been paying close attention to how they look; creating visual identities which speak to their target market and help them stand out in a crowd. More recently, verbal...
Provided by Condiment Junkie
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White Papers
How A Marketing Plan Increases Your Profits: Making The Most Of Limited Time And Budgets
Feb 2010
Business and marketing managers in small to medium-sized companies often develop marketing tactics on a just-in-time or as-needed basis. This may produce the sales and profitability results sought...
Provided by Carolyn Frith
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White Papers
Marketing Automation 2.0: Closing The Marketing And Sales Gap With A Next-Generation Collaborative Platform
Mar 2010
The birth of marketing automation in the mid- 90's can be termed as a significant milestone both for B2B Companies and for B2B marketers. With a number of players in this space the industry has...
Provided by LeadForce1
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White Papers
Do You Know The 'Voice' Of Your Customer?
Jan 2010
How well do you know the business issues driving your customer's decision process? Without this bit of strategic insight, your company's vision may fail to take root or a well-intended product may...
Provided by Bloofusion
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White Papers
Customer Advisory Board: Frequently Asked Questions
Jan 2010
Many companies, both large and small, are considering or are already running customer or partner advisory boards. These sessions can be very effective tools to gain feedback on strategic...
Provided by Bloofusion
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White Papers
Are You Getting Strategic Insight From Your Best Customers?
Jan 2010
Many companies are now beginning to discover that a Customer Advisory Board (CAB) can greatly help them develop, validate, and enhance crisp business strategies. In addition, CABs are being used...
Provided by KickStart Alliance
