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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Customer Advisory Board: Frequently Asked Questions
Jan 2010
Many companies, both large and small, are considering or are already running customer or partner advisory boards. These sessions can be very effective tools to gain feedback on strategic...
Provided by Bloofusion
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White Papers
Are You Getting Strategic Insight From Your Best Customers?
Jan 2010
Many companies are now beginning to discover that a Customer Advisory Board (CAB) can greatly help them develop, validate, and enhance crisp business strategies. In addition, CABs are being used...
Provided by KickStart Alliance
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White Papers
What Came First, The CAB Or The Executive Relationship?
Sep 2009
Great CABs don't just happen. They happen because the executives and CAB managers who run them know they will be successful. Senior executives invest their time and energy to invite the right...
Provided by KickStart Alliance
-
White Papers
How Three Collaboration Trends Are Reshaping Marketing
Jan 2010
Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who...
Provided by KickStart Alliance
-
White Papers
Desire To Acquire: Powerlessness And Compensatory Consumption
Apr 2010
Feeling powerless is an aversive psychological state that people try to eliminate or diminish. Given that high status is often a signal of power, demonstrating high status through the purchase of...
Provided by Northwestern University (Kellogg)
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White Papers
Surveying Sensitive Topics: New Tools Help Correct For Survey Bias
Apr 2010
Getting truthful answers to survey questions about sensitive matters - such as using illegal drugs or cheating on taxes - is a challenge. Even when promised anonymity, people who break the rules...
Provided by Northwestern University (Kellogg)
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White Papers
The Devil Is In The Detailing: Modeling Physician Choice Of Prescription Drugs
Feb 2010
Detailing expenditures are most effective when they are focused on the physicians likeliest to write initial prescriptions. Patients are seldom switched to a different drug within a specific drug...
Provided by Northwestern University (Kellogg)
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White Papers
Membership Has Its Punishments
Jan 2010
If you think that frequent flier programs and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. Consumers may not benefit...
Provided by Northwestern University (Kellogg)
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White Papers
Balance In Advertising: Tailored Marketing Messages Can Counter Consumers' Negative Emotions
Dec 2009
Advertisers have the creative control to strengthen an ad's emotional appeal. They can show particular ads to offset a television show's demeanor, offering up happy or calming emotions to the...
Provided by Northwestern University (Kellogg)
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White Papers
The Art Of Persuasion: Aligning Consumer Goals With Level Of Abstraction
Oct 2009
The researchers found that when consumers aimed to fulfill aspirations and satisfy achievement goals, more abstract messages - for example, those highlighting the freedom TiVo provides -...
Provided by Northwestern University (Kellogg)
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White Papers
Culture And Commitment: When Should Advertisers Focus On You Versus Your Entire Family?
Mar 2009
Imagine two advertisements for a Personal Digital Assistant (PDA) brand. The first highlights "self-focused" or individualist product benefits, such as enhanced productivity and organization. The...
Provided by Northwestern University (Kellogg)
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White Papers
Discounted Diapers And Stockpiles Of Soup: Managing Earnings Through Marketing
Dec 2008
Accounting abuses on a grand scale and massive financial deception from the very highest levels of management. As investors lost billions of dollars, the earnings management game with its fuzzy...
Provided by Northwestern University (Kellogg)
-
White Papers
Don't Interrupt Me Now: Media "Transportation" And Advertising Effectiveness
Dec 2008
The more consumers are engaged in the media context, the more likely the advertising effectiveness will be negatively affected. Previous research on the transportation experience has shown that a...
Provided by Northwestern University (Kellogg)
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White Papers
Trust Required Here
Aug 2007
Buying a used car is always a difficult experience, in large part because potential buyers have trouble trusting sellers. Trust is an elusive but important component in market transactions. There...
Provided by Northwestern University (Kellogg)
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White Papers
Predicting Customer Lifetime Value: When Is It Sensible To Give Perks To Customers?
Feb 2008
If you have been a great customer, catalog companies may send you more mailings, airlines may give you priority for upgrades, credit card companies may waive late fees, and hotels may leave a...
Provided by Northwestern University (Kellogg)
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White Papers
How Many Reasons Do You Need To Like BMWs?: The Role Of Content Vs. Retrieval Ease
May 2008
When consumers have limited brand knowledge, they recognize that thinking of reasons to purchase that brand will be difficult and thus the ease they actually experience is not informative....
Provided by Northwestern University (Kellogg)
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White Papers
Emotion And Consumer Behavior: Can Anger Make Us Choose A Hiking Trip Vacation?
Jul 2008
The study of emotion and persuasion has a long history, an important strand of which has been the role of the valence, a positive or negative charge, of an emotion and its influence on judgments...
Provided by Northwestern University (Kellogg)
-
White Papers
7 Genuine Ways To Generate Click-Throughs
May 2010
Do you read messages from friends and do they read your emails? If "Yes," then you know the best ways to generate click-throughs. This paper provides you some strategies to generate click-throughs...
Provided by American Express
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White Papers
20 Important Lessons I Learned From My Marketing Mentor
Apr 2010
Most of us remember the first person who opened our eyes to a new way of thinking with regard to marketing. Maybe it was an author who spoke to us through the pages of a book, a speaker at an...
Provided by American Express
-
White Papers
How To Market To Gen Y
Apr 2010
Moms, teens, and college students are the most sought after (and most difficult to understand) marketing segments. Now all three of these groups fit under one larger umbrella: Generation Y -...
Provided by American Express
-
White Papers
5 Ways To Profit For Free
Apr 2010
Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in some cases even surviving, as it tries to evolve...
Provided by American Express
-
White Papers
31 Exceptional Strategies For Marketing To Today's Woman
Apr 2010
Women who buy personality over product - These are more likely to buy from the company if they have good reputation, friendly service, inviting atmosphere, pleasant visual appeal. Women buy the...
Provided by American Express
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White Papers
Deloitte Consumer Pulse Survey: Post Health Care Reform Perceptions
Jun 2010
The Deloitte Center for Health Solutions (DCHS), part of Deloitte LLP, conducted a survey of consumers in May 2010, to gauge their opinion about the U.S. health care system after the Patient...
Provided by Deloitte LLP
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White Papers
2010 U.S. Survey Of Health Care Consumers: Key Findings
May 2010
Since 2008, the Deloitte Center for Health Solutions has conducted its annual survey of health care consumers to assess behaviors, attitudes and unmet needs, and to quantify year-to-year changes....
Provided by Deloitte LLP
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White Papers
Generational Overview: 2010 Survey Of Health Care Consumers
May 2010
As part of its comprehensive analysis of U.S. health care consumers, the "2010 Survey of Health Care Consumers," from the Deloitte Center for Health Solutions, examined generational attitudes and...
Provided by Deloitte LLP
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White Papers
Many U.S. Consumers Want Major Changes In Health Care Design, Delivery
Feb 2008
In recent years, the role that consumers play in the U.S. health care system has become a prominent theme as employer- and government-sponsored insurance programs promote consumerism and...
Provided by Deloitte LLP
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White Papers
Men Vs. Women: 2008 Survey Of Health Care Consumers
Jan 2010
When it comes to health care attitudes and actions, the divide between the two genders is wide. The findings of the inaugural 2008 Deloitte Survey of Health Care Consumers, a comprehensive online...
Provided by Deloitte LLP
-
White Papers
Health Care Policy & Politics: 2008 Survey Of Health Care Consumers
May 2009
The Deloitte 2008 Survey of Health Care Consumers asked more than 3,000 respondents about health care and politics, about taxes and the uninsured, about state-mandated insurance. With a growing...
Provided by Deloitte LLP
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White Papers
Wellness And The Consumer: 2008 Survey Of Health Care Consumers
Jan 2010
U.S. health care consumers understand that wellness and prevention programs can pay great dividends. The issue of prevention has gained great currency in the public discussion of how to reform...
Provided by Deloitte LLP
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White Papers
Impact On Doctors: 2008 Survey Of Health Care Consumers
Jan 2010
Primary care physicians are still the "Trusted source" for most health care consumers, ahead of hospitals and health plans. They earn satisfaction ratings of more than 80 percent in the survey....
Provided by Deloitte LLP
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White Papers
Uninsured Vs. Insured: 2008 Survey Of Health Care Consumers
Jan 2010
It's widely accepted that the number of Americans without health care coverage is creeping toward the 50 million mark. But what are the characteristics that define the nation's uninsured? The...
Provided by Deloitte LLP
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Case Studies
Predictive Modeling To Allocate Marketing Spending
Jun 2010
A student education and tutoring company wanted to understand how well different media channels attracted students. What was the cost to acquire a new student through the Web? Which types of media...
Provided by Deloitte LLP
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White Papers
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, And Customer Retention
Jul 2008
The goal-gradient hypothesis denotes the classic finding from behaviorism that animals expend more effort as they approach a reward. Building on this hypothesis, the authors of this paper generate...
Provided by Columbia University
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White Papers
Start Making Sense Defining Customer Experiences That Enable High Performance
Nov 2009
Many experts believe that, while the global economy may have turned a corner, recovery will be prolonged and sluggish. Changing consumer attitudes and behavior will play a key role in setting the...
Provided by Accenture
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White Papers
Customer Satisfaction In The Changing Global Economy Satisfying New Requirements For High Performance.
Dec 2007
The findings from Accenture's third annual Global Customer Satisfaction Survey offer compelling evidence of the vital role played by the customer service experience when it comes to growth...
Provided by Accenture
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White Papers
How To Develop Loyal Customers
Jan 2010
Do you pat yourself on the back because you have so many satisfied customers? Well, having satisfied customers may not be good enough. In today's tough economic times true success will be measured...
Provided by Executive Business Advisers
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White Papers
The Discipline Of Marketing Leaders: Formulating Composite Strategy
Jun 2007
The fundamental purpose of a low-cost customer interaction is to create or preserve the profitability of the core strategy. In general, a low-cost customer strategy works best when the core...
Provided by Accenture
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White Papers
Achieving High Performance With Customer-Centric Manufacturing: Balancing Demand, Supply And Cost With The Right Mix Of Offshoring, Nearshoring And Onshoring
Sep 2008
The essentials of a sound supply chain management strategy revolve around the age-old industry adage, "Provide customers with what they want, when they want it and at the lowest possible cost." In...
Provided by Accenture
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White Papers
Winning In Turbulence
Dec 2008
When business conditions are harsh, you need every dollar of revenue you can find. Unfortunately, so do your competitors - who seem willing to do almost anything for a buck. You don't want to buy...
Provided by Bain & Company
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White Papers
Critical Customer Relationship Skills You Must Have
Jan 2010
Top performers are successful by being honest, respecting a client's intelligence and focusing all their energies on how to make a difference in a client's life. Building a strong relationship...
Provided by Executive Business Advisers
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White Papers
Marshallian Money, Welfare, And Side-payments
Sep 2009
A link between a No-Side-Payment (NSP) market game and a Side-Payment (SP) market game can be established by introducing a sufficient amount of an ideal utility-money of constant marginal utility...
Provided by Yale University
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White Papers
Selling Information
Aug 2010
The authors study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is...
Provided by Yale University
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White Papers
Housing Market Heterogeneity In A Monetary Union
Aug 2009
This paper studies the implications of cross-country housing market heterogeneity for a monetary union, also comparing the results with a flexible exchange rate and independent monetary policy...
Provided by Banco de España
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White Papers
Communication And Marketing Of Services By Religious Organizations In India
Jan 2010
Marketing communication is a vital strategic tool for religious organizations to achieve competitive differentiation. The determinants of religious organizations' use of direct and indirect...
Provided by University of Cambridge
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White Papers
A Study Of Autocorrelations And Lead-Lag Effects Using Game-Theoretic Efficient-Market Hypotheses
Oct 2007
This paper studies predictions concerning autocorrelations and other lead-lag effects that can be derived from Game-theoretic Efficient Market Hypotheses (GEMHs). A GEMH posits that a simple...
Provided by Rutgers University
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White Papers
Asymmetries In Real Estate Return Betas And Correlations
Oct 2007
Using new tests from Hong, Tu, and Zhou (2007), the authors characterize the extent and significance of excess return asymmetries for real estate-related stocks in the U.S. and five other...
Provided by University of North Carolina
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White Papers
Stock Market Response To Changes In Movies Opening Dates
Nov 2007
How does the market react to news regarding large uncertain projects? The authors analyze stock market reactions to information about changes in opening dates of movies, and present two main...
Provided by Rutgers, State University of New Jersey
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White Papers
Does Search Friction Really Matter? Evidence From The Corporate Bond Market
Sep 2007
This paper aims to establish the empirical importance of costly search in decentralized financial markets. Investors face a trade-off between information gathering costs and improved pricing....
Provided by Indiana University
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White Papers
Hedge Fund Replication
Nov 2008
This paper provides a comprehensive explanation of hedge fund replication. This paper first reviews the characteristics of hedge fund returns. Then, the emergence of hedge fund replication...
Provided by University of Tokyo
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White Papers
Self-organizing Marketplaces
Jan 2009
Dynamics of retail firms in marketplaces is analyzed, assuming that firms compete within a marketplace as well as between marketplaces under monopolistically competition. The number, size, and...
Provided by University of Tokyo
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White Papers
Wealth Effects In Emerging Market Economies
Jan 2009
The authors build a panel of 14 emerging economies to estimate the magnitude of housing, stock market, and money wealth effects on consumption. Using modern panel data econometric techniques and...
Provided by European Central Bank
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White Papers
Sectorial Border Effects In The European Single Market: An Explanation Through Industrial Concentration
Nov 2009
The purpose of this paper is to explain the relation between the Border Effect and industrial concentration. This is achieved by founding this relation on the Home Market Effect and testing the...
Provided by European Central Bank
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White Papers
Discretionary Accruals, Abnormal Capital Investments, And Stock Returns
Sep 2007
This paper examines if the accrual-based anomaly and the investment-based anomaly capture the same market-mispricing phenomenon. The authors' empirical evidence suggests that capital investments...
Provided by University of Texas
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White Papers
Exchange Rate And Industrial Commodity Volatility Transmissions And Hedging Strategies
Sep 2009
This paper examines the inclusion of the dollar/euro exchange rate together with important commodities in two different BEKK, or multivariate conditional covariance, models. Such inclusion...
Provided by University of Tokyo
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White Papers
Dynamic Conditional Correlations In International Stock, Bond And Foreign Exchange Markets: Emerging Markets Evidence
Oct 2009
The paper models the dynamic conditional correlations in emerging stock, bond and foreign exchange markets using the DCC model of Engle (2002) and the GARCC model of McAleer et al. (2008). The...
Provided by University of Tokyo
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White Papers
Market Efficiency Of Oil Spot And Futures: A Stochastic Dominance Approach
Jan 2010
This paper examines the market efficiency of oil spot and futures prices by using a Stochastic Dominance (SD) approach. As there is no evidence of an SD relationship between oil spot and futures,...
Provided by University of Tokyo
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White Papers
Pricing Swaptions Under The Libor Market Model Of Interest Rates With Local-stochastic Volatility Models
Apr 2010
This paper presents a new approximation formula for pricing swaptions and caps/floors under the Libor Market Model of interest rates (LMM) with the local and affine-type stochastic volatility. In...
Provided by University of Tokyo
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White Papers
Multiproduct Duopoly With Vertical Differentiation
Apr 2010
The paper investigates a two-stage competition in a vertical differentiated industry, where each firm produces an arbitrary number of similar qualities and sells them to heterogeneous consumers....
Provided by University of Tokyo
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White Papers
Investor Preferences For Oil Spot And Futures Based On Mean-variance And Stochastic Dominance
May 2010
This paper examines investor preferences for oil spot and futures based on Mean-Variance (MV) and Stochastic Dominance (SD). The mean-variance criterion cannot distinct the preferences of spot and...
Provided by University of Tokyo
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White Papers
Exclusive Dealing And The Market Power Of Buyers
Jul 2010
This paper examines the effects of exclusive dealing contracts offered by an incumbent distributor. The effectiveness of exclusive dealing contracts offered by distributors is quite different from...
Provided by University of Tokyo
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White Papers
Duopoly In The Japanese Airline Market: Bayesian Estimation For The Entry Game
Oct 2010
This paper provides an econometric analysis on a duopoly game in the Japanese domestic airline market. The authors establish a novel Bayesian estimation approach for the entry game, which is free...
Provided by University of Tokyo
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White Papers
In Search Of Liquidity: An Analysis Of Order Submission Strategies In Automated Markets
Jul 2007
The authors study limit order traders' joint decisions regarding order price, order size, and order exposure in a market where they have the option to hide a portion of order size. Using...
Provided by University of Utah
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White Papers
Interpreting Announcement Effects Using Market Microstructure: An Examination Of Convertible Bond Calls
Jun 2007
Convertible bond calls typically lead to significant stock market reactions. Current explanations for these price changes are divided between information and price pressure theories. While...
Provided by Clarkson University
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White Papers
Euro Area Market Reactions To The Monetary Developments Press Release
Aug 2007
Using intra-day data, the authors assess the impact of the press release on euro area monetary data on the different segments of the euro area yield curve. For this purpose, they estimate a...
Provided by European Central Bank
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White Papers
Markets And Business Relationships In Supply Networks: Paradoxical Or Complementary? - The Case Of Supplying Fish From Norway To Japan
Sep 2009
The terms "Markets" and "Business relationships" are interrelated in both academic literature and when regarding business practice. However, the precise nature of this interrelationship of terms...
Provided by Aalesund University College
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White Papers
Searching For Relationship Value In Business Markets: Are We Missing Something?
Sep 2009
There is considerable evidence that in business markets relationships matter. Firms tend to depend on a limited number of relationships to customers and suppliers. Coping in these involves costs...
Provided by Universita della Svizzera italiana
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White Papers
Relationships In Business Markets: An Empirical Examination Of Trust, Reliance, And Commitment
Sep 2009
Past years have seen a plethora of studies on the construct of trust in business relationships. Despite the significance of trust in developing relationships, research on trust still has two main...
Provided by Manchester Business School
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White Papers
Relationship Or Innovation Orientation In B2B Markets: Empirical Results From An Emerging Market
Sep 2009
Market orientation and innovation orientation, including their relationship with firm performance, are well-debated in prevailing marketing literature. Interestingly, relationship orientation, as...
Provided by University of Cape Town
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White Papers
The Role Of Network Marketing In Non-&For-profit Sectors
Aug 2010
Business relationship is an important phenomena of business world. Managers have to recognize the significance of business relationships. Business relationships are both opportunities and...
Provided by Budapest University of Technology and Economics
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White Papers
Shaping A New Industry - A Market Perspective
Aug 2010
In contemporary policymaking there is a strong consensus that industries related to advanced knowledge and science are important for national competitiveness and economic growth. The underlying...
Provided by Uppsala University
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White Papers
How SMEs With Different Growth Intentions Vary In Terms Of Market And Brand Orientation?
Aug 2010
The aim of this paper is to examine how SMEs with varying growth intentions differ from each other with regard to market orientation and brand orientation. Responses from 492 SMEs were analysed....
Provided by University of Eastern Finland
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White Papers
SEE Regional Wholesale Market Design: Recommendations, Available Options And Implementation
Mar 2011
In 2005 the countries of South East Europe (SEE) committed themselves to develop a regional energy market in SEE. The World Bank offered to provide technical assistance and recommendations for the...
Provided by Munich Personal Repec Archive
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White Papers
Demand Spillovers And Market Outcomes In The Mutual Fund Industry
Apr 2011
When consumers concentrate their purchases at a single firm, a firm that offers more products than its rivals can gain market share for all its other products, as well. These spillovers induce...
Provided by Munich Personal Repec Archive
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White Papers
The Structure And Evolution Of Business-To-Business Marketing: A Citation And Co-Citation Analysis
Apr 2010
The field of Business-To-Business (B2B) Marketing has grown considerably in the last four decades. However the knowledge about its structure and evolution is limited to a small number of studies;...
Provided by University of Muenster
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White Papers
The Relationship Between Marketing And Purchasing In Business-To-Business Markets
Aug 2010
The paper focuses on the relevance of the relationship between marketing and purchasing in companies acting in business-to-business markets. The paper develops an analysis of the business...
Provided by Università degli studi di Urbino "Carlo Bo"
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White Papers
The Role Of Experts In Creating Customer Value - Renovation Of Housing Company
Aug 2010
Inexperienced people carrying out the renovation can 'Ruin' the whole project and the residents feel they did not receive value for their investment. Lack of necessary knowledge of renovations,...
Provided by Tampere University of Technology
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White Papers
The Internal Competitor: Buyer Motives And External Supplier Marketing Strategies
Aug 2010
The purpose of this paper is to identify buyer motives for supporting internal competitors and to suggest relevant marketing strategy elements for external suppliers confronting these internal...
Provided by Aarhus University
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White Papers
Understanding Co-Branding Opportunities In B2B Context: Empirical Evidence From Russian Companies
Aug 2010
Co-branding is a widely known phenomenon, studied in research literature and substantially applied in business practice. However, exploration of this branding strategy in business-to-business is...
Provided by Saint Petersburg state university
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White Papers
The Euro Overnight Interbank Market And ECBs Liquidity Management Policy During Tranquil And Turbulent Times
Oct 2010
The authors analyze the impact of the recent financial market crisis on the Euro OverNight Index Average (EONIA) and interbank market trading and assess the effectiveness of the ECB liquidity...
Provided by European Central Bank
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White Papers
Using Scripts To Understand The Customer's Side Of The Service Process
Aug 2010
Although much research has been done on customer integration and customer orientation, most work has focused on the supplier side of the company. The authors want to show that more attention for...
Provided by Freie Universitat Berlin
-
White Papers
What Came First, The CAB Or The Executive Relationship?
Sep 2009
Great CABs don't just happen. They happen because the executives and CAB managers who run them know they will be successful. Senior executives invest their time and energy to invite the right...
Provided by KickStart Alliance
-
White Papers
How Three Collaboration Trends Are Reshaping Marketing
Jan 2010
Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who...
Provided by KickStart Alliance
-
White Papers
Desire To Acquire: Powerlessness And Compensatory Consumption
Apr 2010
Feeling powerless is an aversive psychological state that people try to eliminate or diminish. Given that high status is often a signal of power, demonstrating high status through the purchase of...
Provided by Northwestern University (Kellogg)
-
White Papers
Surveying Sensitive Topics: New Tools Help Correct For Survey Bias
Apr 2010
Getting truthful answers to survey questions about sensitive matters - such as using illegal drugs or cheating on taxes - is a challenge. Even when promised anonymity, people who break the rules...
Provided by Northwestern University (Kellogg)
-
White Papers
The Devil Is In The Detailing: Modeling Physician Choice Of Prescription Drugs
Feb 2010
Detailing expenditures are most effective when they are focused on the physicians likeliest to write initial prescriptions. Patients are seldom switched to a different drug within a specific drug...
Provided by Northwestern University (Kellogg)
-
White Papers
Membership Has Its Punishments
Jan 2010
If you think that frequent flier programs and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. Consumers may not benefit...
Provided by Northwestern University (Kellogg)
-
White Papers
Balance In Advertising: Tailored Marketing Messages Can Counter Consumers' Negative Emotions
Dec 2009
Advertisers have the creative control to strengthen an ad's emotional appeal. They can show particular ads to offset a television show's demeanor, offering up happy or calming emotions to the...
Provided by Northwestern University (Kellogg)
-
White Papers
The Art Of Persuasion: Aligning Consumer Goals With Level Of Abstraction
Oct 2009
The researchers found that when consumers aimed to fulfill aspirations and satisfy achievement goals, more abstract messages - for example, those highlighting the freedom TiVo provides -...
Provided by Northwestern University (Kellogg)
-
White Papers
Culture And Commitment: When Should Advertisers Focus On You Versus Your Entire Family?
Mar 2009
Imagine two advertisements for a Personal Digital Assistant (PDA) brand. The first highlights "self-focused" or individualist product benefits, such as enhanced productivity and organization. The...
Provided by Northwestern University (Kellogg)
-
White Papers
Discounted Diapers And Stockpiles Of Soup: Managing Earnings Through Marketing
Dec 2008
Accounting abuses on a grand scale and massive financial deception from the very highest levels of management. As investors lost billions of dollars, the earnings management game with its fuzzy...
Provided by Northwestern University (Kellogg)
-
White Papers
Don't Interrupt Me Now: Media "Transportation" And Advertising Effectiveness
Dec 2008
The more consumers are engaged in the media context, the more likely the advertising effectiveness will be negatively affected. Previous research on the transportation experience has shown that a...
Provided by Northwestern University (Kellogg)
-
White Papers
Trust Required Here
Aug 2007
Buying a used car is always a difficult experience, in large part because potential buyers have trouble trusting sellers. Trust is an elusive but important component in market transactions. There...
Provided by Northwestern University (Kellogg)
-
White Papers
Predicting Customer Lifetime Value: When Is It Sensible To Give Perks To Customers?
Feb 2008
If you have been a great customer, catalog companies may send you more mailings, airlines may give you priority for upgrades, credit card companies may waive late fees, and hotels may leave a...
Provided by Northwestern University (Kellogg)
-
White Papers
How Many Reasons Do You Need To Like BMWs?: The Role Of Content Vs. Retrieval Ease
May 2008
When consumers have limited brand knowledge, they recognize that thinking of reasons to purchase that brand will be difficult and thus the ease they actually experience is not informative....
Provided by Northwestern University (Kellogg)
-
White Papers
Emotion And Consumer Behavior: Can Anger Make Us Choose A Hiking Trip Vacation?
Jul 2008
The study of emotion and persuasion has a long history, an important strand of which has been the role of the valence, a positive or negative charge, of an emotion and its influence on judgments...
Provided by Northwestern University (Kellogg)
-
White Papers
7 Genuine Ways To Generate Click-Throughs
May 2010
Do you read messages from friends and do they read your emails? If "Yes," then you know the best ways to generate click-throughs. This paper provides you some strategies to generate click-throughs...
Provided by American Express
-
White Papers
20 Important Lessons I Learned From My Marketing Mentor
Apr 2010
Most of us remember the first person who opened our eyes to a new way of thinking with regard to marketing. Maybe it was an author who spoke to us through the pages of a book, a speaker at an...
Provided by American Express
-
White Papers
How To Market To Gen Y
Apr 2010
Moms, teens, and college students are the most sought after (and most difficult to understand) marketing segments. Now all three of these groups fit under one larger umbrella: Generation Y -...
Provided by American Express
-
White Papers
5 Ways To Profit For Free
Apr 2010
Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in some cases even surviving, as it tries to evolve...
Provided by American Express
-
White Papers
31 Exceptional Strategies For Marketing To Today's Woman
Apr 2010
Women who buy personality over product - These are more likely to buy from the company if they have good reputation, friendly service, inviting atmosphere, pleasant visual appeal. Women buy the...
Provided by American Express
-
White Papers
Deloitte Consumer Pulse Survey: Post Health Care Reform Perceptions
Jun 2010
The Deloitte Center for Health Solutions (DCHS), part of Deloitte LLP, conducted a survey of consumers in May 2010, to gauge their opinion about the U.S. health care system after the Patient...
Provided by Deloitte LLP
-
White Papers
2010 U.S. Survey Of Health Care Consumers: Key Findings
May 2010
Since 2008, the Deloitte Center for Health Solutions has conducted its annual survey of health care consumers to assess behaviors, attitudes and unmet needs, and to quantify year-to-year changes....
Provided by Deloitte LLP
-
White Papers
Generational Overview: 2010 Survey Of Health Care Consumers
May 2010
As part of its comprehensive analysis of U.S. health care consumers, the "2010 Survey of Health Care Consumers," from the Deloitte Center for Health Solutions, examined generational attitudes and...
Provided by Deloitte LLP
-
White Papers
Many U.S. Consumers Want Major Changes In Health Care Design, Delivery
Feb 2008
In recent years, the role that consumers play in the U.S. health care system has become a prominent theme as employer- and government-sponsored insurance programs promote consumerism and...
Provided by Deloitte LLP
-
White Papers
Men Vs. Women: 2008 Survey Of Health Care Consumers
Jan 2010
When it comes to health care attitudes and actions, the divide between the two genders is wide. The findings of the inaugural 2008 Deloitte Survey of Health Care Consumers, a comprehensive online...
Provided by Deloitte LLP
-
White Papers
Health Care Policy & Politics: 2008 Survey Of Health Care Consumers
May 2009
The Deloitte 2008 Survey of Health Care Consumers asked more than 3,000 respondents about health care and politics, about taxes and the uninsured, about state-mandated insurance. With a growing...
Provided by Deloitte LLP
-
White Papers
Wellness And The Consumer: 2008 Survey Of Health Care Consumers
Jan 2010
U.S. health care consumers understand that wellness and prevention programs can pay great dividends. The issue of prevention has gained great currency in the public discussion of how to reform...
Provided by Deloitte LLP
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White Papers
Impact On Doctors: 2008 Survey Of Health Care Consumers
Jan 2010
Primary care physicians are still the "Trusted source" for most health care consumers, ahead of hospitals and health plans. They earn satisfaction ratings of more than 80 percent in the survey....
Provided by Deloitte LLP
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White Papers
Uninsured Vs. Insured: 2008 Survey Of Health Care Consumers
Jan 2010
It's widely accepted that the number of Americans without health care coverage is creeping toward the 50 million mark. But what are the characteristics that define the nation's uninsured? The...
Provided by Deloitte LLP
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Case Studies
Predictive Modeling To Allocate Marketing Spending
Jun 2010
A student education and tutoring company wanted to understand how well different media channels attracted students. What was the cost to acquire a new student through the Web? Which types of media...
Provided by Deloitte LLP
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White Papers
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, And Customer Retention
Jul 2008
The goal-gradient hypothesis denotes the classic finding from behaviorism that animals expend more effort as they approach a reward. Building on this hypothesis, the authors of this paper generate...
Provided by Columbia University
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White Papers
Start Making Sense Defining Customer Experiences That Enable High Performance
Nov 2009
Many experts believe that, while the global economy may have turned a corner, recovery will be prolonged and sluggish. Changing consumer attitudes and behavior will play a key role in setting the...
Provided by Accenture
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White Papers
Customer Satisfaction In The Changing Global Economy Satisfying New Requirements For High Performance.
Dec 2007
The findings from Accenture's third annual Global Customer Satisfaction Survey offer compelling evidence of the vital role played by the customer service experience when it comes to growth...
Provided by Accenture
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White Papers
How To Develop Loyal Customers
Jan 2010
Do you pat yourself on the back because you have so many satisfied customers? Well, having satisfied customers may not be good enough. In today's tough economic times true success will be measured...
Provided by Executive Business Advisers
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White Papers
The Discipline Of Marketing Leaders: Formulating Composite Strategy
Jun 2007
The fundamental purpose of a low-cost customer interaction is to create or preserve the profitability of the core strategy. In general, a low-cost customer strategy works best when the core...
Provided by Accenture
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White Papers
Achieving High Performance With Customer-Centric Manufacturing: Balancing Demand, Supply And Cost With The Right Mix Of Offshoring, Nearshoring And Onshoring
Sep 2008
The essentials of a sound supply chain management strategy revolve around the age-old industry adage, "Provide customers with what they want, when they want it and at the lowest possible cost." In...
Provided by Accenture
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White Papers
Winning In Turbulence
Dec 2008
When business conditions are harsh, you need every dollar of revenue you can find. Unfortunately, so do your competitors - who seem willing to do almost anything for a buck. You don't want to buy...
Provided by Bain & Company
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White Papers
Critical Customer Relationship Skills You Must Have
Jan 2010
Top performers are successful by being honest, respecting a client's intelligence and focusing all their energies on how to make a difference in a client's life. Building a strong relationship...
Provided by Executive Business Advisers
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White Papers
Critical Customer Service Skills You Must Have
Jan 2010
Top performers are successful by being honest, respecting a client's intelligence and focusing all their energies on how to make a difference in a client's life. Your attitude, attention, and...
Provided by Executive Business Advisers
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White Papers
Customer Relationship Management: It's Only A Matter Of Time
Sep 2009
Businesses that thoughtfully examine and measure the time customers spend with them, and then either reduce the time costs or enhance the time value of their offerings, can gain an advantage that...
Provided by Accenture
