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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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Webcasts
Storytelling: Tell Your Products/Brand/Services Story
Feb 2009
This webcast tells "When you are able to tell the story of what you or your business does you will vastly increase the connection with the consumer". The lighting or sound doesn't matter!
Provided by Howcast
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Webcasts
Radical Strategies For Business Success And Marketing: Part 4
Apr 2009
This wecast Discover the Busting Loose work of Robert Scheinfeld, create small business success, business marketing success, small business solutions, and successful entrepreneurship.
Provided by Howcast
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Webcasts
Do's and Don'ts For Telemarketing Your Services And Products
Apr 2009
This webcast presents the Do's and Don'ts for telemarketing your services and products.
Provided by Howcast
-
Webcasts
The Future Of Performance Marketing
Oct 2008
This webcast is discussing about the Session from Affiliate Summit East 2008: Industry leaders will explore the performance marketing landscape and what the future holds. Who will lead the growth...
Provided by Howcast
-
Webcasts
How To Get Chiropractic New Patients With Video Marketing
Nov 2008
This eye-opening video discusses about getting chiropractic New Patients from video marketing. Only 1 chiropractor per zip-code accepted. Chiropractic marketing chiropractic consultant consulting...
Provided by Howcast
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Webcasts
Marketing IT To The Right Small Business Decision Makers
Apr 2009
This Video discusses 5 Important tips for marketing IT to the right small business decision makers.
Provided by Howcast
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Webcasts
Service Marketing: Demand Pull
Jan 2010
This webcast discussing about service marketing how professional service companies are creating demand pull trough reputation building By Laurie Young.
Provided by Howcast
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Webcasts
Marketing To Realtors - How To Differentiate
Feb 2009
This webcast is discussing about approaches one should keep while marketing to realtors. Marketing to realtors doesn't have to be difficult when you use the right approach.
Provided by Howcast
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Webcasts
Video Marketing
Jul 2009
This webcast focuses on Video Marketing. It discusses that Video marketing is great but only if people can find your videos. Today the author looks at a couple of techniques to market videos &...
Provided by Howcast
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Webcasts
How To Avoid Chiropractic Advertising Online Mistakes
Jun 2009
This webcast is discussing about discovering the one chiropractic advertising online mistake many chiropractors still make costing them thousands.
Provided by Howcast
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White Papers
The Role Of Marketing Research
Apr 2009
Marketing managers require current, reliable, useful information to make effective decisions. I today's competitive global economy, marketers need to exploit opportunities and avoid mistakes if...
Provided by IPM
-
White Papers
Focus On The Customer And Win In The Downturn
Nov 2008
Every economic downturn in history has inevitably been followed by an upturn, so embracing a good customer strategy during a slump will greatly increase your chances of still being in business...
Provided by Tippit
-
White Papers
Helping To Manage Modern Marketing
May 2009
How do you get sales, marketing and IT - and their unique cultures - to fit together as a united team to drive greater efficiency and revenues? Most companies can't manage it, but Naras Eechambadi...
Provided by Tippit
-
White Papers
How Online Desk Research Is Better Than Traditional Research?
Jul 2009
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive...
Provided by Free Articles Directory
-
White Papers
Market Survey Research Analyst Online
May 2009
What would one do before introduction a new company or a new product or before buying shares in the market, smart person is said to be the one who does market research. This gives him rough idea...
Provided by Free Articles Directory
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White Papers
10 Reasons To Love CRM Marketing Automation
Oct 2007
Marketing automation is not a new concept, but it is often the last component that companies add to a CRM solution, following SFA (Sales Force Automation), contact-management and customer-support...
Provided by Tippit
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White Papers
Why Generating More Leads Isn't The Answer To Greater Sales Revenue
Jun 2009
Today's economy is tough, with buyers holding onto cash and taking more time to make purchasing decisions. This naturally creates anxiety in businesses that are trying to sell products and...
Provided by Tippit
-
White Papers
The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession
Mar 2010
The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former...
Provided by brandchannel
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White Papers
A National Epidemic Or An Astute Marketing Strategy?
Mar 2010
There is an epidemic growing at such magnitude that, CBS's New York based, "The Early Show" discussed it in a recent segment. In an effort to raise awareness a celebrity used his popular TV show...
Provided by Business Articles
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White Papers
Number Two Can Be An Advantage
May 2010
Some years ago, a car-for-hire company with just a few units started to come out and compete in the market. After ten years, the said company became the second biggest car rental company. But no...
Provided by Free Articles Directory
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White Papers
Role Of Customer Service In Success Of Business
Mar 2009
Business success is dependent on a variety of factors - a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the...
Provided by Free Articles Directory
-
White Papers
How Marketing Science Undermines Brands
Apr 2009
Since starting Fallon Brand Consulting four years ago it is found that tremendous opportunity to see the inner workings of marketing and brand management at a wide variety of companies. There is a...
Provided by IPM
-
White Papers
Consumer Cohesion: An Approach To Cushioning Expensive Brands
Jan 2010
The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the...
Provided by brandchannel
-
White Papers
Tipping The Balance: Indirect Network Effects And Market Concentration
Nov 2008
The article focuses on market values of high-tech products, market concentration and network effects on different IT products. The actual and expected software availability narrows down to a...
Provided by University of Chicago (Booth)
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Case Studies
Redrawing The Map How A Fortune 100 Technology Company Simplified Its Channel Strategy To Improve Profitability, Speed And Service
May 2010
A leading high technology company used a variety of routes including a huge network of distributors, wholesalers, retailers and other business partners to sell the same products around the world...
Provided by Deloitte LLP
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White Papers
Marketing Against The Tide: Go Where Rivals Fear To Tread
Oct 2008
Business 2.0 magazine, founded in 1989, rode the "New economy" to extraordinary success. In its second year of publication, it sold 2,000 pages of advertising, perhaps a record for a monthly...
Provided by University of Pennsylvania (Wharton)
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White Papers
Finding The Right Spot: A Game Of Location Choice
Nov 2008
Wal-Mart is the king of the retail discount industry, or at least that's what everyone says. Without access to detailed data, however, that claim may be hard to prove. New research looks into the...
Provided by University of Chicago (Booth)
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White Papers
Neighbor Networks: Understanding The Power Of Networks
Oct 2009
A surprising finding on the value of colleague networks leads to an even more remarkable revelation of how networks truly work. Is it who you know rather than what you know that really matters?...
Provided by University of Chicago (Booth)
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Webcasts
Sales And Marketing - How To Sell Products
Aug 2009
This webcast discusses about sales and marketing. It also teaches How to Sell Products.
Provided by Howcast
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Case Studies
Copy P&G's Tremor - Reinventing Marketing By Word Of Mouth
Feb 2010
Brushing aside the myth that 'Word of Mouth (WOM) marketing is luck', Procter & Gamble (P&G) explored the challenges and promises of WOM, and came up with a marketing division called 'Tremor'....
Provided by IBS Case Development Centre
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Case Studies
Apple's IPhone In China: Can Apple Cash In On The World's BiggestMobileMarket?
Feb 2010
After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009, Apple entered a non-exclusive deal3 with the...
Provided by IBS Case Development Centre
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Webcasts
At Networking Events, Act Like A Host, Not A Guest
Aug 2009
This webcast is discusses about people who are uncomfortable while introducing themselves to new contacts at business networking events. Take Ivan Misner?s approach and act like the host.
Provided by Howcast
-
Webcasts
How To Increase Marketing Results With These 2 Smarter Marketing Techniques
Aug 2009
Tactical marketing is an integral part of any marketing mix. Simultaneously, tactical marketing is not of real help if it is not accompanied by other marketing practices. Together, tactical...
Provided by Howcast
-
Case Studies
Customer Service As A Strategy
Jul 2008
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:The Post Office Ltd provides counter services to the high street customer, Royal Mail...
Provided by MBA Publishing
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White Papers
The Common Strategy Mistake That Holds Growth Hostage
Jan 2010
Wharton Professor of Marketing George Day recently studied a group of companies that succeeded in the past decade where so many others have failed. Day and co-author Christine Moorman set their...
Provided by University of Pennsylvania (Wharton)
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Webcasts
How To Get MLM Leads Instant Attention
Aug 2009
This video discusses how one can get Multi-Level Marketing (MLM) leads instant attention. This video discusses how all of us have different personalities that must be understood. As psychology...
Provided by Howcast
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Case Studies
The Importance Of Customer Service At Enterprise Rent-A-Car
May 2007
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than 850,000 vehicles. However, Enterprise Rent-A-Car has quite...
Provided by MBA Publishing
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White Papers
Luxury Marketing: India's Automobile Sector
Sep 2008
With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India....
Provided by brandchannel
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White Papers
Fundamentals Of Mobile And Mobile Marketing
Apr 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by brandchannel
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Case Studies
Using The Marketing Mix To Drive Change
Jul 2009
Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or...
Provided by MBA Publishing
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White Papers
CSR And Social Marketing: What Is The Desired Role For Universities In Fostering Public Policies?
Nov 2007
The paper aims to identify the role of Universities in fostering public policies, through the promotion of social responsibility, and the implementation of social marketing initiatives. First,...
Provided by Munich Personal Repec Archive
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White Papers
Testing Double Auction As A Component Within A Generic Market Model Architecture
Nov 2007
Since the first multi-agents based market simulations in the nineties, many different artificial stock market models have been developed. There are mainly used to reproduce and understand real...
Provided by Munich Personal Repec Archive
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White Papers
The Effect Of Information On The Bidding And Survival Of Entrants In Procurement Auctions
Nov 2007
In government procurement auctions of construction contracts, entrants are typically less informed and bid more aggressively than incumbent firms. This bidding behavior makes them more susceptible...
Provided by Munich Personal Repec Archive
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White Papers
Martingales, The Efficient Market Hypothesis, And Spurious Stylized Facts
Nov 2007
The condition for stationary increments, not scaling, determines long time pair autocorrelations. An incorrect assumption of stationary increments generates spurious stylized facts, fat tails and...
Provided by Munich Personal Repec Archive
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White Papers
Self-Regulation In Securities Markets
Jan 2011
This paper canvasses the trends in self-regulation and the role of self-regulation in securities markets in different parts of the world. The paper also describes the conditions in which...
Provided by regulation2point0
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White Papers
Product Market Regulation And Competition In China
Dec 2010
The extent of competition in product markets is an important determinant of economic growth in both developed and developing countries. This paper uses the 2008 vintage of the OECD indicators of...
Provided by regulation2point0
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White Papers
Some Mathematical Properties Of The Futures Market Platform
Dec 2007
This is an introductory work to analytical properties of the futures market platform's main parameters. The underlying mechanism of this market structure is formulated into a mathematical...
Provided by Munich Personal Repec Archive
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White Papers
Social And Cultural Dimensions Of Market Expansion
Jan 2008
The expansion of trade and markets has produced profound changes in the social conditions and culture of societies around the globe. A short visit to a department store in Singapore, Shanghai or...
Provided by Munich Personal Repec Archive
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White Papers
Coordination Failures, Poverty Traps, "Big Push" Policy And Entrepreneurship: A Critical View
Nov 2007
Poverty traps occurs when agents fail to coordinate their actions to achieve the optimal allocation of resources. It is argued that this phenomenon makes economic convergence impossible and keeps...
Provided by Munich Personal Repec Archive
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White Papers
Spectrum Allocation, Spectrum Commons And Public Goods: The Role Of The Market
Jan 2008
The reallocation of radio spectrum to valuable new and emerging technologies and services is essential to achieving the next wave of productivity and consumer benefits driven by ICT. Currently...
Provided by Munich Personal Repec Archive
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White Papers
Monopoly, Diversification Through Adjacent Technologies, And Market Structure
Mar 2008
The theoretical literature on technological competition has been mostly concerned with various aspects of innovative activity in a single market. By contrast, this paper studies the adoption of a...
Provided by Munich Personal Repec Archive
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White Papers
Companies' Market Penetration And Activity Patterns In European Market
Mar 2008
The strategy type at the company level has an impact upon the selection and implementation of the strategy at the business level. The international strategy at the company level is different from...
Provided by Munich Personal Repec Archive
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White Papers
M Of A Kind: A Multivariate Approach At Pairs Trading
Apr 2008
Pairs trading is a popular trading strategy that tries to take advantage of market inefficiencies in order to obtain profit. Such approach, on its classical formulation, uses information of only...
Provided by Munich Personal Repec Archive
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White Papers
Keynesian Beauty Contest, Accounting Disclosure, And Market Efficiency
Jul 2008
This paper examines the market efficiency consequences of accounting disclosure in the context of stock markets as a Keynesian beauty contest, an influential metaphor originally proposed by Keynes...
Provided by Munich Personal Repec Archive
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White Papers
In Search Of Market Index Leaders: Evidence From Asian Markets
Oct 2008
This paper investigates the presence of Granger-causality amongst market indices in six Asian stock markets: Malaysia, India, China, Pakistan, the Philippine and Japan, from April 7th 1992 to July...
Provided by Munich Personal Repec Archive
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White Papers
Electricity Pricing And Market Power - Evidence From Germany
Nov 2008
The aim of this paper is to develop a methodology for measuring the exercise of potential market power in liberalized electricity markets. The authors therefore investigate producer behavior in...
Provided by Munich Personal Repec Archive
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White Papers
The Internal Market For Services Of The European Union - Evidence From The OECD-panel Data
Nov 2008
The European Union service sector hampers many regulations by the Member States. For this reason, the European Commission issued a directive to reduce regulations and raise competition. The...
Provided by Munich Personal Repec Archive
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White Papers
Spatial Determinants Of CBD Emergence: A Micro-Level Case Study On Berlin
Nov 2008
Over the recent decades, scholars and planning practitioners have developed strategies for directed urban decentralization, which aim at the optimization of urban commuting patterns by allowing...
Provided by Munich Personal Repec Archive
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White Papers
Endogenous Technical Change, Spillovers, And Market Structure
Nov 2008
This paper investigates the effect of spillovers in a model of endogenous technical change resulting from learning or network effects on the existence of a lower bound to market concentration. Why...
Provided by Munich Personal Repec Archive
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White Papers
Introducing New Technologies And Marketing Strategies For Households With Malnutrition: An Ethiopian Case Study
May 2008
Many developing regions have excellent potential agricultural resources. However, historically population has become so concentrated on such small holdings that acute poverty and malnutrition now...
Provided by Purdue University
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White Papers
New Evidence On The Normality Of Market Returns: The Dow Jones Industrial Average Case
Dec 2008
In this paper the author tests the normality of returns of the 30 components of the Dow Jones Industrial Average (DJIA) from January 1st 1990 to December 5th 2008. Results obtained by Kolmogorov -...
Provided by Munich Personal Repec Archive
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White Papers
Optimal Strategies For Automated Traders In A Producer-Consumer Futures Market
Jan 2009
The aim of this paper is to show how automated traders can operate a futures market. First, the authors established some hypothesises on the properties of the 'Correct' price pattern which...
Provided by Munich Personal Repec Archive
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White Papers
The Multinational Companies - An Institutional Response To The Changes In The Technological Market
Jan 2009
The globalization process, from both a temporal and locational point of view, has led to changes in the human interrelations, to the unification and expansion of economical activities over the...
Provided by Munich Personal Repec Archive
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White Papers
Green Goods: Are They Good Or Bad News For The Environment? Evidence From A Laboratory Experiment On Impure Public Goods
Jan 2009
An impure public good is a commodity that combines public and private characteristics in fixed proportions. Green goods such as dolphin-friendly tuna or green electricity programs provide...
Provided by Munich Personal Repec Archive
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White Papers
Standards And Agricultural Trade In Asia
Feb 2009
In developing countries markets for agri-food products are changing at a pace that is unparalleled in modern history. Markets are increasingly open and increasingly homogenized toward...
Provided by Munich Personal Repec Archive
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White Papers
The Internal Limits To Firms~ Nonmarket Activities
Apr 2009
It is well documented that firms develop nonmarket strategies in an effort to shape public policy changes to their advantage. But are there no limits to this? This paper argues that there is, in...
Provided by Munich Personal Repec Archive
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White Papers
Market Bubbles And Chrashes
May 2009
Episodes of market crashes have fascinated economists for centuries. Although many academics, practitioners and policy makers have studied questions related to collapsing asset price bubbles,...
Provided by Munich Personal Repec Archive
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White Papers
Firms~ Procurement Decisions: Is Input Specificity Always An Argument For Vertical Integration?
Nov 2007
The transaction cost theory predicts that firms are inclined to vertically integrate transactions in response to the specificity of their required inputs. Yet, reality proves that some firms...
Provided by Munich Personal Repec Archive
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White Papers
Land Reform In Brazil: The Arrival Of The Market Model
Sep 2010
In this paper the author will analyze past and current agrarian public policy concerning land redistribution in Brazil. Firstly, to understand the current land tenure situation the introduction...
Provided by Munich Personal Repec Archive
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White Papers
Bank Interest Rates Pass-Through: New Evidence From French Panel Data
Nov 2010
This paper investigates the pass-through mechanism from market interest rates to bank interest rates using a panel of French banks based on new interest rates statistics. The data are extracted...
Provided by Munich Personal Repec Archive
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White Papers
Boosting Total Relationship Marketing
Feb 2010
This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized technological systems particularly Information Technologies (IT), the emergence...
Provided by Munich Personal Repec Archive
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White Papers
How Does Income Inequality Affect Market Outcomes In Vertically Differentiated Markets?
Nov 2007
The distribution of consumer incomes is a key factor in determining the structure of a vertically differentiated industry when consumer's willingness to pay depends on his income. This paper...
Provided by Munich Personal Repec Archive
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White Papers
North American Oriented Strand Board Markets, Arbitrage Activity, And Market Price Dynamics: A Smooth Transition Approach
Jul 2008
Market price dynamics for North American oriented strand board markets are examined. Specifically, the role of transactions costs are examined vis - 'a - vis the law of one price. Weekly data for...
Provided by Munich Personal Repec Archive
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White Papers
Consumer Protection And The Incentive To Become Informed
Aug 2008
The authors discuss the impact of consumer protection policies on consumer incentives to become informed of the best deals available in the market. In a market with costly consumer search, they...
Provided by Munich Personal Repec Archive
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White Papers
Prominence And Consumer Search: The Case With Multiple Prominent Firms
Jan 2009
This paper extends Armstrong, Vickers, and Zhou (2007) to the case with multiple prominent firms. All consumers first search among prominent firms, and if their products are not satisfactory, they...
Provided by Munich Personal Repec Archive
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White Papers
The Role Of Compensation In Money Market And New Money Market Instruments Open
Feb 2009
Creation and proper functioning of the money market in Romania is subject to a preponderant constancy of private property, to support competition as a factor increasing the efficiency of the...
Provided by Munich Personal Repec Archive
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White Papers
An Empirical Investigation Of Stock Market Behavior In The Middle East And North Africa
Feb 2009
This paper studies excess market returns in the relatively understudied financial markets of nine Middle Eastern and North African (MENA) countries within the context of three variants of the...
Provided by Munich Personal Repec Archive
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White Papers
Ambiguity, Infra-Marginal Investors, And Market Prices
Feb 2009
It is difficult to explain the price insensitive or infra-marginal behavior, an example of which is the behavior of credit markets during the recent financial crisis, by risk aversion alone. It is...
Provided by Munich Personal Repec Archive
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White Papers
Could Markets' Equilibrium Sets Be Fractal Attractors?
Feb 2009
The assumption that markets are positive linear structures moving toward stable fixed-point equilibria is not supported by empirical investigations. This paper reformulates the purest and the...
Provided by Munich Personal Repec Archive
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White Papers
Market Frictions: A Unified Model Of Search And Switching Costs
Feb 2009
Despite the existence of two vast literatures, very little is known about the potential differences or interactions between search and switching costs. This paper demonstrates the benefits of...
Provided by Munich Personal Repec Archive
-
Webcasts
Do's and Don'ts For Telemarketing Your Services And Products
Apr 2009
This webcast presents the Do's and Don'ts for telemarketing your services and products.
Provided by Howcast
-
Webcasts
The Future Of Performance Marketing
Oct 2008
This webcast is discussing about the Session from Affiliate Summit East 2008: Industry leaders will explore the performance marketing landscape and what the future holds. Who will lead the growth...
Provided by Howcast
-
Webcasts
How To Get Chiropractic New Patients With Video Marketing
Nov 2008
This eye-opening video discusses about getting chiropractic New Patients from video marketing. Only 1 chiropractor per zip-code accepted. Chiropractic marketing chiropractic consultant consulting...
Provided by Howcast
-
Webcasts
Marketing IT To The Right Small Business Decision Makers
Apr 2009
This Video discusses 5 Important tips for marketing IT to the right small business decision makers.
Provided by Howcast
-
Webcasts
Service Marketing: Demand Pull
Jan 2010
This webcast discussing about service marketing how professional service companies are creating demand pull trough reputation building By Laurie Young.
Provided by Howcast
-
Webcasts
Marketing To Realtors - How To Differentiate
Feb 2009
This webcast is discussing about approaches one should keep while marketing to realtors. Marketing to realtors doesn't have to be difficult when you use the right approach.
Provided by Howcast
-
Webcasts
Video Marketing
Jul 2009
This webcast focuses on Video Marketing. It discusses that Video marketing is great but only if people can find your videos. Today the author looks at a couple of techniques to market videos &...
Provided by Howcast
-
Webcasts
How To Avoid Chiropractic Advertising Online Mistakes
Jun 2009
This webcast is discussing about discovering the one chiropractic advertising online mistake many chiropractors still make costing them thousands.
Provided by Howcast
-
White Papers
The Role Of Marketing Research
Apr 2009
Marketing managers require current, reliable, useful information to make effective decisions. I today's competitive global economy, marketers need to exploit opportunities and avoid mistakes if...
Provided by IPM
-
White Papers
Focus On The Customer And Win In The Downturn
Nov 2008
Every economic downturn in history has inevitably been followed by an upturn, so embracing a good customer strategy during a slump will greatly increase your chances of still being in business...
Provided by Tippit
-
White Papers
Helping To Manage Modern Marketing
May 2009
How do you get sales, marketing and IT - and their unique cultures - to fit together as a united team to drive greater efficiency and revenues? Most companies can't manage it, but Naras Eechambadi...
Provided by Tippit
-
White Papers
How Online Desk Research Is Better Than Traditional Research?
Jul 2009
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive...
Provided by Free Articles Directory
-
White Papers
Market Survey Research Analyst Online
May 2009
What would one do before introduction a new company or a new product or before buying shares in the market, smart person is said to be the one who does market research. This gives him rough idea...
Provided by Free Articles Directory
-
White Papers
10 Reasons To Love CRM Marketing Automation
Oct 2007
Marketing automation is not a new concept, but it is often the last component that companies add to a CRM solution, following SFA (Sales Force Automation), contact-management and customer-support...
Provided by Tippit
-
White Papers
Why Generating More Leads Isn't The Answer To Greater Sales Revenue
Jun 2009
Today's economy is tough, with buyers holding onto cash and taking more time to make purchasing decisions. This naturally creates anxiety in businesses that are trying to sell products and...
Provided by Tippit
-
White Papers
The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession
Mar 2010
The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former...
Provided by brandchannel
-
White Papers
A National Epidemic Or An Astute Marketing Strategy?
Mar 2010
There is an epidemic growing at such magnitude that, CBS's New York based, "The Early Show" discussed it in a recent segment. In an effort to raise awareness a celebrity used his popular TV show...
Provided by Business Articles
-
White Papers
Number Two Can Be An Advantage
May 2010
Some years ago, a car-for-hire company with just a few units started to come out and compete in the market. After ten years, the said company became the second biggest car rental company. But no...
Provided by Free Articles Directory
-
White Papers
Role Of Customer Service In Success Of Business
Mar 2009
Business success is dependent on a variety of factors - a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the...
Provided by Free Articles Directory
-
White Papers
How Marketing Science Undermines Brands
Apr 2009
Since starting Fallon Brand Consulting four years ago it is found that tremendous opportunity to see the inner workings of marketing and brand management at a wide variety of companies. There is a...
Provided by IPM
-
White Papers
Consumer Cohesion: An Approach To Cushioning Expensive Brands
Jan 2010
The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the...
Provided by brandchannel
-
White Papers
Tipping The Balance: Indirect Network Effects And Market Concentration
Nov 2008
The article focuses on market values of high-tech products, market concentration and network effects on different IT products. The actual and expected software availability narrows down to a...
Provided by University of Chicago (Booth)
-
Case Studies
Redrawing The Map How A Fortune 100 Technology Company Simplified Its Channel Strategy To Improve Profitability, Speed And Service
May 2010
A leading high technology company used a variety of routes including a huge network of distributors, wholesalers, retailers and other business partners to sell the same products around the world...
Provided by Deloitte LLP
-
White Papers
Marketing Against The Tide: Go Where Rivals Fear To Tread
Oct 2008
Business 2.0 magazine, founded in 1989, rode the "New economy" to extraordinary success. In its second year of publication, it sold 2,000 pages of advertising, perhaps a record for a monthly...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Finding The Right Spot: A Game Of Location Choice
Nov 2008
Wal-Mart is the king of the retail discount industry, or at least that's what everyone says. Without access to detailed data, however, that claim may be hard to prove. New research looks into the...
Provided by University of Chicago (Booth)
-
White Papers
Neighbor Networks: Understanding The Power Of Networks
Oct 2009
A surprising finding on the value of colleague networks leads to an even more remarkable revelation of how networks truly work. Is it who you know rather than what you know that really matters?...
Provided by University of Chicago (Booth)
-
Webcasts
Sales And Marketing - How To Sell Products
Aug 2009
This webcast discusses about sales and marketing. It also teaches How to Sell Products.
Provided by Howcast
-
Case Studies
Copy P&G's Tremor - Reinventing Marketing By Word Of Mouth
Feb 2010
Brushing aside the myth that 'Word of Mouth (WOM) marketing is luck', Procter & Gamble (P&G) explored the challenges and promises of WOM, and came up with a marketing division called 'Tremor'....
Provided by IBS Case Development Centre
-
Case Studies
Apple's IPhone In China: Can Apple Cash In On The World's BiggestMobileMarket?
Feb 2010
After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009, Apple entered a non-exclusive deal3 with the...
Provided by IBS Case Development Centre
-
Webcasts
At Networking Events, Act Like A Host, Not A Guest
Aug 2009
This webcast is discusses about people who are uncomfortable while introducing themselves to new contacts at business networking events. Take Ivan Misner?s approach and act like the host.
Provided by Howcast
-
Webcasts
How To Increase Marketing Results With These 2 Smarter Marketing Techniques
Aug 2009
Tactical marketing is an integral part of any marketing mix. Simultaneously, tactical marketing is not of real help if it is not accompanied by other marketing practices. Together, tactical...
Provided by Howcast
-
Case Studies
Customer Service As A Strategy
Jul 2008
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:The Post Office Ltd provides counter services to the high street customer, Royal Mail...
Provided by MBA Publishing
-
White Papers
The Common Strategy Mistake That Holds Growth Hostage
Jan 2010
Wharton Professor of Marketing George Day recently studied a group of companies that succeeded in the past decade where so many others have failed. Day and co-author Christine Moorman set their...
Provided by University of Pennsylvania (Wharton)
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Webcasts
How To Get MLM Leads Instant Attention
Aug 2009
This video discusses how one can get Multi-Level Marketing (MLM) leads instant attention. This video discusses how all of us have different personalities that must be understood. As psychology...
Provided by Howcast
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Case Studies
The Importance Of Customer Service At Enterprise Rent-A-Car
May 2007
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than 850,000 vehicles. However, Enterprise Rent-A-Car has quite...
Provided by MBA Publishing
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White Papers
Luxury Marketing: India's Automobile Sector
Sep 2008
With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India....
Provided by brandchannel
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White Papers
Fundamentals Of Mobile And Mobile Marketing
Apr 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by brandchannel
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Case Studies
Using The Marketing Mix To Drive Change
Jul 2009
Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or...
Provided by MBA Publishing
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Webcasts
Use Yahoo Answers To Get FREE Traffic
Oct 2008
The attendee of this webcast will learn how to get free traffic to your site our blog using Yahoo Answers.
Provided by Howcast
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Webcasts
MLM Prospecting-Are You Harnessing This Power?
Oct 2008
This webcast talks about how powerful word pictures can be and the tremendous remembrance they can leave with the Multi level marketing prospects The attendee of this video will learn what word...
Provided by Howcast
