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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Advertising Spending, Competition And Stock Return
Apr 2008
Marketing decision makers are increasingly aware of the importance of shareholder value maximization, which calls for an evaluation of the long-run effects of their actions on product-market...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Marketing In A Downturn: Time To Push The Panic Button?
Jan 2010
In a crisis, consumers generally start to rein in their spending and save more - just in case. But how should companies then market their goods and services in a downturn? In a new working paper...
Provided by INSEAD
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White Papers
Knowledge Network: Research And Opinions
Jul 2008
Intel the U.S. microchip manufacturer had a strong global brand but had dumped millions of dollars into Japan without making a dent in the crowded electronics market. Corporate executives in Santa...
Provided by Thunderbird School of Global Management
-
White Papers
Marketing Doesn't Happen In Campaigns
Sep 2008
Marketing doesn't happen in campaigns. Word of mouth doesn't happen in campaigns. The choice to implement a word-of-mouth strategy means a fundamental, long-term shift in the way one does...
Provided by Thunderbird School of Global Management
-
White Papers
Visual Equity: Being Front And Centre Increases Sales
Dec 2009
One pays for prime placement of course - on the shelves of a store or online. But Chandon says his research shows it's money well spent, and suggests marketing managers re-allocate their budgets...
Provided by INSEAD
-
White Papers
Small-World Characteristics Of Internet Topologies And Implications On Multicast Scaling
Jan 2010
Recent work has shown that the physical connectivity of the Internet exhibits small-world behavior. Characterizing such behavior is important not only for generating realistic Internet topology,...
Provided by Case Western Reserve University (Weatherhead)
-
White Papers
Brand Building Tips For A Digital World
Oct 2009
Social media sites such as YouTube, Facebook and LinkedIn empower consumers and give marketers less margin for error, "Brand Digital" author Allen Adamson said Oct. 5 at Thunderbird. "The rules of...
Provided by Thunderbird School of Global Management
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White Papers
A Winning Combination: Sales And Marketing
Oct 2009
The great divide between sales and marketing has been exacerbated by the recession, and the marketing camp seems to be losing the good fight." In this paper, the authors were mostly concerned with...
Provided by INSEAD
-
White Papers
Is Corporate Culture A Part Of Marketing?
May 2009
The paper suggests corporate culture to be a critical component in creating an organization worth talking about. To begin with, the best definition, the author has heard for brand is that it is...
Provided by Thunderbird School of Global Management
-
White Papers
Marketing Means Building A Better Mousetrap
Oct 2009
There are too many companies that think marketing is about tactics. They think marketing means pretty ads or catchy taglines. These things are often fleeting and they rarely drive tangible...
Provided by Thunderbird School of Global Management
-
White Papers
Viral Marketing: Tell A Woman?
Sep 2009
Traditional marketing wisdom has it that if one wants to use "word of mouth" one would be better sure the people doing the talking are knowledgeable about the product. But a new large-scale field...
Provided by INSEAD
-
White Papers
A Transaction Data Study Of The Forward Bias Puzzle
Apr 2010
Using a market microstructure analytical framework Authors decompose the FX forward discount bias into elements due to time-varying risk premia (related to EBS order flow) and forecast errors...
Provided by City University of London (Cass)
-
White Papers
Nonparametric Estimation Of Marketing-Mix Effects Using A Regression Discontinuity Design
Nov 2009
We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and discuss how this aspect may be exploited for econometric...
Provided by Stanford University
-
White Papers
Children As Consumers: Advertising And Marketing
Feb 2008
Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. The author addresses product marketing to children and shows...
Provided by Georgetown University (McDonough)
-
White Papers
Local Preference Minorities And The Internet
Dec 2008
Local stores face trading area and retail space constraints, so the products they offer tend to cater to the tastes of the local majority. Consumers whose preferences are dissimilar to the...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Dilution And Enhancement Of Celebrity Brands Through Sequential Movie Releases
Oct 2008
This paper examines the effects of sequential movie releases on the dilution and enhancement of celebrity brands. The authors use favorability ratings collected over a 12-year period (1993 to...
Provided by University of Southern California (Marshall)
-
White Papers
How Do You Properly Diagnose Harmful Collinearity In Moderated Regressions?
Sep 2008
Collinearity is inevitable in moderated regression models. Most marketing researchers diagnose collinearity using correlation-based metrics such as bivariate correlations and variance inflation...
Provided by University of Houston
-
White Papers
Business and Sustainability. Are Companies Playing To Win Or Playing Not To Lose?
Apr 2010
One of the main challenges that society faces today is how to build a sustainable World which would allow us to satisfy our present needs, without jeopardizing the abilities of future generations...
Provided by University of Texas (Dallas)
-
White Papers
The Impact Of Online Auction Duration
Apr 2009
One view regarding auction duration suggests that longer auctions would result in more bidders and more bids, which in turn would result in higher prices. An opposing view is that shorter auctions...
Provided by University of Texas (Dallas)
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White Papers
A Choice Model With Spatial Correlation In Preference And Response Applied To Promotional Planning In The Auto Industry
Nov 2008
Previous research in marketing has highlighted the role of structural state dependence in consumer choice behavior by showing how consumer's current choices are affected by past purchases. The...
Provided by University of Southern California (Marshall)
-
White Papers
The Price Of Consumer Regret
Aug 2009
The authors study the effect of anticipated regret on consumer decisions, firm profits and policies, in an advance selling context where buyers have uncertain valuations. Advance purchases trigger...
Provided by INSEAD
-
White Papers
Welcome, ?Stateholder?
Nov 2009
Since 2008, the world's governments have injected an unprecedented amount of capital into what used to be known as the private economy. The United States and United Kingdom have led the way, but...
Provided by INSEAD
-
White Papers
Pricing Practice In The Postal Industry: Current Approaches And Challenges Under Liberalization
Jun 2009
The study was realized in three stages. The authors first overviewed major trends on the European postal market with an eye on the role of pricing in a liberalized environment. As a second step,...
Provided by INSEAD
-
White Papers
Smart Defaults: From Hidden Persuaders To Adaptive Helpers
Jan 2009
Defaults have such powerful, pervasive and unrecognized effects on consumer behavior that in some settings they may be considered 'hidden persuaders'. Looking at defaults from the perspective of...
Provided by INSEAD
-
White Papers
Social Contract Theory And The Ethics Of Deception In Consumer Research
Jan 2009
Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three-quarters of published human participant studies in the...
Provided by INSEAD
-
White Papers
Generalized Agency Problems
Jun 2009
Agency problems in economics virtually always entail self-interested agency exhibiting "Insufficient" loyalty to principal. Social psychology also has a literature, mainly derived from work by...
Provided by University of Alberta
-
White Papers
Does In-Store Marketing Work? Effects Of The Number And Position Of Shelf Facings On Attention And Evaluation At The Point Of Purchase
Jul 2008
Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of grabbing consumers at the point of purchase: but does it make sense? To help answer this...
Provided by INSEAD
-
White Papers
Setting Price Or Quantity: Depends On What The Seller Is Uncertain
Feb 2008
The authors consider a seller with uncertain demand for its product. If the demand curve were certain, then setting price and setting quantity would be equivalent ways to frame the seller's...
Provided by INSEAD
-
White Papers
Improved Baseline Sales
Feb 2009
This paper develops a more accurate and robust baseline sales (sales in the absence of price promotion) using Dynamic Linear Models and a Multiple Structural Change Model (DLM/MSCM). The author...
Provided by Fordham University
-
White Papers
Hybrid Products' Marketing Challenges
Mar 2009
Voice recorder-MP3 players, crossover and hybrid, duel-fuel vehicles, and many other hybrids products are growing exponentially. Marketers hope when two product categories blend together that...
Provided by Southern Methodist University
-
White Papers
Bayesian Applications In Marketing
May 2010
This paper reviews applications of Bayesian methods to marketing problems. Key aspects of marketing applications include the discreteness of response or outcome data and relatively large numbers...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Hierarchical Choice Models And Properties Of Optimal And Competitive Assortments
Feb 2010
This paper studies centralized and decentralized assortment planning problems for a product category with heterogenous product types from two brands. The author model consumer choices in such a...
Provided by Duke University (Fuqua-Global)
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Webcasts
Business Answers: Public Relations Vs. Marketing?
Jan 2010
In this webcast Marc Lore, co-founder, CEO and chairman of Quidsi, and Lawrence Gelburd, instructor at the Wharton School, answer viewer questions about the difference between public relations and...
Provided by American Express
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Webcasts
An Investment That Always Yields Dividends
Jan 2010
Spare no expense when it comes to your customers-because it's actually an investment. In this webcast Tony Hsieh, CEO of Zappos.com, talks about how creating a true "Wow" experience for the...
Provided by American Express
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Webcasts
Values Vs. Marketing - Which Is More Important?
Jan 2010
Tony Hsieh has an interesting perspective on marketing and values-he believes that the marketing is the values. In this webcast, the Zappos.com CEO talks about how a substantial investment...
Provided by American Express
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Webcasts
Evaluating Your Marketing
Dec 2009
In this webcast Jennifer Hill, vice-president of Astia, and Lawrence Gelburd, instructor at the Wharton School, answer viewer questions about evaluating the effectiveness of your marketing...
Provided by American Express
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Webcasts
Branson On Business: Marketing In Tough Times
Nov 2009
In this webcast, Virgin CEO Richard Branson talks about the importance of a good PR person to make sure people know about your business.
Provided by American Express
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Webcasts
Creating Effective Banners And Flyers
Nov 2009
If you're spending time and money creating marketing materials, you want to be sure that they're effective. In this webcast Joy Gendusa, CEO of PostcardMania, a direct mail marketing company,...
Provided by American Express
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Webcasts
Trade Show Giveaways
Aug 2009
What's the best way to get trade show participants to remember you and your business? Give away free stuff of course! In this webcast Richard Fairfeld, publisher of ASI, shows you some of the best...
Provided by American Express
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Webcasts
PR, Partnerships And Advertising
Aug 2009
Scott Sinclair has learned that a little press is better than a lot of ads. Through a PR firm, Scott was able to leverage name recognition as an asset to grow his at-home storage business.
Provided by American Express
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White Papers
Coopetition In A Mixed Oligopoly Market
Feb 2008
In this paper, the authors aim to investigate the impact of privatization on the degree of cooperation and competition in a mixed oligopoly market. They consider a duopoly market that comprises...
Provided by University of Nottingham
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White Papers
Modelling Adverse Selection On Electronic Order-driven Markets
Mar 2008
The vast majority of models that decompose the bid/ask spread assume the quote-driven, specialist structure of the NYSE. This paper critically evaluates these models to construct a model specific...
Provided by University of Technology Sydney
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White Papers
Valuing Guaranteed Minimum Death Benefit Options In Variable Annuities Under A Benchmark Approach
Apr 2008
Variable Annuities (VAs) represent a marked change from earlier life products in the guarantees that they offer and it is no longer possible to manage the risks of these liabilities using...
Provided by University of Technology Sydney
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White Papers
Heterogeneous Expectations And Exchange Rate Dynamics
Jan 2009
This paper presents a continuous-time model of exchange rates relying not only on macroeconomic factors but also having a market microstructure component. The driving macroeconomic factor is the...
Provided by University of Technology Sydney
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White Papers
Small Traders In Currency Futures Markets Format
May 2010
This paper examines the interrelation between small traders' open interest and large hedging and speculation in the Canadian dollar, Swiss franc, British pound, and Japanese yen futures markets....
Provided by University of Technology Sydney
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White Papers
Transmission Of The U.S. Subprime Crisis To Emerging Markets: Evidence On The Decoupling-Recoupling Hypothesis
Jun 2009
The authors find that emerging markets appeared to be somewhat insulated from developments in U.S. financial markets from early 2007 to summer 2008. From that point on, however, emerging markets...
Provided by National Bureau of Economic Research
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White Papers
The 2007 Subprime Market Crisis Through The Lens Of European Central Bank Auctions For Short-Term Funds
Jul 2009
In this paper the author study European banks' demand for short-term funds (liquidity) during the summer 2007 subprime market crisis. They use bidding data from the European Central Bank's...
Provided by National Bureau of Economic Research
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White Papers
Entry, Exit, And The Determinants Of Market Structure
Sep 2009
Market structure is determined by the entry and exit decisions of individual producers. These decisions are driven by expectations of future profits which, in turn, depend on the nature of...
Provided by National Bureau of Economic Research
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White Papers
Uniform Price Market And Behaviour Pattern: What Does The Iberian Electricity Market Point Out?
Jan 2009
The electricity spot markets can be considered as capacity constrained markets (Kreps and Scheinkman, 1983), where market price definition depends on the quantity strategies. In this theoretical...
Provided by Grupo de Estudos Monetários e Financeiros
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White Papers
Markets Fo Heterogeneous Products: A Boundedly Rational Consumer Model
Sep 2009
The paper is based on the acknowledgement that properties of markets stemming from features of demand are too frequently overlooked in the economic literature, and a re-balancing is necessary to...
Provided by Scuola Superiore Sant'Anna
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White Papers
Regulating Two-Sided Markets: An Empirical Investigation
Apr 2010
Two-sided market theory predicts that platforms may subsidize the participation of one type of agent by extracting surplus from another type to internalize indirect network externalities. However,...
Provided by Federal Reserve Bank of Chicago
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White Papers
Consumer Behavior And Payment Choice
Oct 2008
This paper summarizes and outlines some interesting issues that arose during a recent workshop on Consumer Behavior and Payment Choice, hosted by the Federal Reserve Bank of Boston's Emerging...
Provided by Federal Reserve Bank of Boston
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White Papers
Consumer Behavior And Payment Choice: 2006 Conference Summary
Jul 2007
This paper summarizes the proceedings of the second Consumer Behavior and Payment Choice conference, held at the Federal Reserve Bank of Boston on July 25 - 27, 2006. These conferences are unique...
Provided by Federal Reserve Bank of Boston
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White Papers
The Economics Of Open Air Markets
Oct 2009
Despite their current prevalence and historical significance, little is known about the economics of open air markets. This paper uses open air markets as a natural laboratory to provide initial...
Provided by National Bureau of Economic Research
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White Papers
Markets For Reputation: Evidence On Quality And Quantity In Academe
Nov 2009
The authors develop a theory of the market for individual reputation, an indicator of regard by one's peers and others. The central questions are: does the quantity of exposures raise reputation...
Provided by National Bureau of Economic Research
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White Papers
Information Acquisition And Refunds For Returns
Aug 2007
A product exhibits personal fit uncertainty when its consumers have idiosyncratic and uncertain values for it. Often a consumer can learn her long-run value quickly by obtaining the good for a...
Provided by Collegio Carlo Alberto
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White Papers
The Impact Of Potential Labor Supply On Licensing Exam Difficulty In The US Market For Lawyers
Jan 2011
Entry into licensed professions requires meeting competency requirements, typically assessed through licensing examinations. In the market for lawyers, there are large differences in the...
Provided by Collegio Carlo Alberto
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White Papers
Information Sales And Strategic Trading
Jun 2007
The authors study information sales in financial markets with strategic risk-averse traders. The main result establishes that the optimal selling mechanism is one of the following two: sell to as...
Provided by Collegio Carlo Alberto
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White Papers
Why Should Inventories Rise When Demand Falls In Housing And Other Markets?
Apr 2010
Inventories and price changes are correlated. The inverse relation is most obvious in housing where inventories build in low demand markets and shrink in high demand markets. This is a puzzle. If...
Provided by National Bureau of Economic Research
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White Papers
The Influence Of The Home Owners? Loan Corporation On Housing Markets During The 1930s
Mar 2010
Problems with mortgage financing are widely considered to be a major cause of the recent financial meltdown. Several modern programs have been designed to mimic the Home Owners' Loan Corporation...
Provided by National Bureau of Economic Research
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White Papers
Negative Intra-group Externalities In Two-sided Markets
Jun 2007
Two types of agents interact on a pre-existing free platform. Agents value positively the presence of agents of the other type but may value negatively the presence of agents of their own type....
Provided by Universite Catholique de Louvain
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White Papers
The Price Of Silence Tradeable Noise Permits And Airports
Jul 2007
This paper presents a market design for the management of noise disturbance created by aircraft traffic around large airports. A market for tradable noise permits allows noise generators to...
Provided by Universite Catholique de Louvain
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White Papers
Dynamic Recontracting Processes With Multiple Indivisible Goods
Aug 2007
The authors consider multiple-type housing markets. To capture the dynamic aspect of trade in such markets, they study a dynamic re-contracting process similar to the one introduced by Serrano and...
Provided by Universite Catholique de Louvain
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White Papers
Legal Insider Trading And Stock Market Reaction: Evidence From The Netherlands
Sep 2007
This paper provides an analysis of legal insider trading on the Euronext Amsterdam stock exchange by using data published in the register held by the AFM, the Dutch financial markets authority....
Provided by Universite Catholique de Louvain
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White Papers
Imperfect Competition And The Trade Cycle: Guidelines From The Late Thirties
Oct 2007
It is the study of the trade cycle during the thirties that made imperfectly competitive output markets a major theme in macroeconomics, principally under the lead of Harrod. Both he and Keynes...
Provided by Universite Catholique de Louvain
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White Papers
A Characterization Of Inefficiency In Stochastic Overlapping Generations Economies
Dec 2007
In this paper, the authors provide a characterization of interim inefficiency in stochastic economies of overlapping generations under possibly sequentially incomplete markets. With respect to the...
Provided by Universite Catholique de Louvain
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White Papers
Market Integration In Network Industries
May 2008
What is the effect of product market integration on the market equilibrium in the presence of international network externalities in consumption? To address this question, the authors set up a...
Provided by Universite Catholique de Louvain
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White Papers
Does The Absence Of Competition In The Market Foster Competition For The Market? A Dynamic Approach To Aftermarkets
May 2008
In this paper, the authors investigate dynamic price competition when firms strategically interact in two distinct but interrelated markets: a primary market and an aftermarket, where indirect...
Provided by Universite Catholique de Louvain
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White Papers
On Investment Decisions In Liberalized Electricity Markets: The Impact Of Price Caps At The Spot Market
Jun 2008
The authors analyze the impact of a uniform price cap at electricity spot markets on firm's investment decisions and on welfare. Since investment decisions for those markets are taken in the long...
Provided by Universite Catholique de Louvain
-
White Papers
Average Power Contracts Can Mitigate Carbon Leakage
Nov 2008
The progressive relocation of part of the Energy Intensive Industries (EIIs) out of Europe is one of the possible consequences of the combination of emission charges and higher electricity prices...
Provided by Universite Catholique de Louvain
-
White Papers
Understanding Volatility Dynamics In The EU-ETS Market: Lessons From The Future
Apr 2009
In this paper the authors study the short term price behavior of December 2008 future prices for EU emission allowances. They model returns and volatility dynamics of this price showing that a...
Provided by Universite Catholique de Louvain
-
White Papers
On Uncertainty When It Affects Successive Markets
Apr 2009
In this paper, the authors examine how uncertainty can affect successive markets, when uncertainty can jointly influence both the upstream and downstream markets' conditions. The main result of...
Provided by Universite Catholique de Louvain
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Webcasts
Liberty By Design
Nov 2009
Recalling a lecture he gave at MIT in 2005, the author returns to the questions of the impact of public policy on the way technology is evolving in the Internet space. Instead of viewing it as a...
Provided by Massachusetts Institute of Technology
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White Papers
Competition Among The Big And The Small
Aug 2009
Armchair evidence shows that many industries are made of a few big commercial or manufacturing firms, which are able to affect the market outcome, and of a myriad of small family-run businesses...
Provided by Universite Catholique de Louvain
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White Papers
Transfer Pricing Rules, OECD Guidelines, And Market Distortions
Nov 2009
The authors study the impact of transfer pricing rules on sales prices, firms' organizational structure, and consumers' utility within a two-country monopolistic competition model featuring...
Provided by Universite Catholique de Louvain
-
White Papers
Product Differentiation And Vertical Integration In Presence Of Double Marginalization
Nov 2009
In this paper, the authors present a model of endogenous vertical integration and horizontal differentiation. There exist two output brands and two versions of the input. The only mean for output...
Provided by Universite Catholique de Louvain
-
White Papers
The Principle Of Mutual Recognition - A Source Of Divergence ?
Nov 2009
Governments set numerous norms to protect consumers. Two countries may achieve the same level of protection of their consumers through different specifications. The adaptation costs induced by...
Provided by Universite Catholique de Louvain
-
White Papers
Market Coverage And The Nature Of Product Differentiation : A Note
Dec 2009
In this paper, the authors analyze the equilibrium outcomes of pricing games with product differentiation in relation with the extent of market coverage. It is a received idea in the IO literature...
Provided by Universite Catholique de Louvain
-
White Papers
Preference Bias And Outsourcing To Market: A Steady-State Analysis
Mar 2008
The authors analyze a model that focuses on the export/outsource decision. Outsourcing has the advantage of providing better information about local preferences. The disadvantage is that producing...
Provided by University of Iowa
-
White Papers
Economics For Marketing Revisited
Nov 2007
This paper aims to provide evidence supporting the following: that recent theoretical, empirical and methodological advances in microeconomics are decisive to the progress of marketing science....
Provided by Experimental Economics Center
-
White Papers
Knowledge Network: Research And Opinions
Jul 2008
Intel the U.S. microchip manufacturer had a strong global brand but had dumped millions of dollars into Japan without making a dent in the crowded electronics market. Corporate executives in Santa...
Provided by Thunderbird School of Global Management
-
White Papers
Marketing Doesn't Happen In Campaigns
Sep 2008
Marketing doesn't happen in campaigns. Word of mouth doesn't happen in campaigns. The choice to implement a word-of-mouth strategy means a fundamental, long-term shift in the way one does...
Provided by Thunderbird School of Global Management
-
White Papers
Visual Equity: Being Front And Centre Increases Sales
Dec 2009
One pays for prime placement of course - on the shelves of a store or online. But Chandon says his research shows it's money well spent, and suggests marketing managers re-allocate their budgets...
Provided by INSEAD
-
White Papers
Small-World Characteristics Of Internet Topologies And Implications On Multicast Scaling
Jan 2010
Recent work has shown that the physical connectivity of the Internet exhibits small-world behavior. Characterizing such behavior is important not only for generating realistic Internet topology,...
Provided by Case Western Reserve University (Weatherhead)
-
White Papers
Brand Building Tips For A Digital World
Oct 2009
Social media sites such as YouTube, Facebook and LinkedIn empower consumers and give marketers less margin for error, "Brand Digital" author Allen Adamson said Oct. 5 at Thunderbird. "The rules of...
Provided by Thunderbird School of Global Management
-
White Papers
A Winning Combination: Sales And Marketing
Oct 2009
The great divide between sales and marketing has been exacerbated by the recession, and the marketing camp seems to be losing the good fight." In this paper, the authors were mostly concerned with...
Provided by INSEAD
-
White Papers
Is Corporate Culture A Part Of Marketing?
May 2009
The paper suggests corporate culture to be a critical component in creating an organization worth talking about. To begin with, the best definition, the author has heard for brand is that it is...
Provided by Thunderbird School of Global Management
-
White Papers
Marketing Means Building A Better Mousetrap
Oct 2009
There are too many companies that think marketing is about tactics. They think marketing means pretty ads or catchy taglines. These things are often fleeting and they rarely drive tangible...
Provided by Thunderbird School of Global Management
-
White Papers
Viral Marketing: Tell A Woman?
Sep 2009
Traditional marketing wisdom has it that if one wants to use "word of mouth" one would be better sure the people doing the talking are knowledgeable about the product. But a new large-scale field...
Provided by INSEAD
-
White Papers
A Transaction Data Study Of The Forward Bias Puzzle
Apr 2010
Using a market microstructure analytical framework Authors decompose the FX forward discount bias into elements due to time-varying risk premia (related to EBS order flow) and forecast errors...
Provided by City University of London (Cass)
-
White Papers
Nonparametric Estimation Of Marketing-Mix Effects Using A Regression Discontinuity Design
Nov 2009
We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and discuss how this aspect may be exploited for econometric...
Provided by Stanford University
-
White Papers
Children As Consumers: Advertising And Marketing
Feb 2008
Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. The author addresses product marketing to children and shows...
Provided by Georgetown University (McDonough)
-
White Papers
Local Preference Minorities And The Internet
Dec 2008
Local stores face trading area and retail space constraints, so the products they offer tend to cater to the tastes of the local majority. Consumers whose preferences are dissimilar to the...
Provided by University of Pennsylvania (Wharton)
-
White Papers
Dilution And Enhancement Of Celebrity Brands Through Sequential Movie Releases
Oct 2008
This paper examines the effects of sequential movie releases on the dilution and enhancement of celebrity brands. The authors use favorability ratings collected over a 12-year period (1993 to...
Provided by University of Southern California (Marshall)
-
White Papers
How Do You Properly Diagnose Harmful Collinearity In Moderated Regressions?
Sep 2008
Collinearity is inevitable in moderated regression models. Most marketing researchers diagnose collinearity using correlation-based metrics such as bivariate correlations and variance inflation...
Provided by University of Houston
-
White Papers
Business and Sustainability. Are Companies Playing To Win Or Playing Not To Lose?
Apr 2010
One of the main challenges that society faces today is how to build a sustainable World which would allow us to satisfy our present needs, without jeopardizing the abilities of future generations...
Provided by University of Texas (Dallas)
-
White Papers
The Impact Of Online Auction Duration
Apr 2009
One view regarding auction duration suggests that longer auctions would result in more bidders and more bids, which in turn would result in higher prices. An opposing view is that shorter auctions...
Provided by University of Texas (Dallas)
-
White Papers
A Choice Model With Spatial Correlation In Preference And Response Applied To Promotional Planning In The Auto Industry
Nov 2008
Previous research in marketing has highlighted the role of structural state dependence in consumer choice behavior by showing how consumer's current choices are affected by past purchases. The...
Provided by University of Southern California (Marshall)
-
White Papers
The Price Of Consumer Regret
Aug 2009
The authors study the effect of anticipated regret on consumer decisions, firm profits and policies, in an advance selling context where buyers have uncertain valuations. Advance purchases trigger...
Provided by INSEAD
-
White Papers
Welcome, ?Stateholder?
Nov 2009
Since 2008, the world's governments have injected an unprecedented amount of capital into what used to be known as the private economy. The United States and United Kingdom have led the way, but...
Provided by INSEAD
-
White Papers
Pricing Practice In The Postal Industry: Current Approaches And Challenges Under Liberalization
Jun 2009
The study was realized in three stages. The authors first overviewed major trends on the European postal market with an eye on the role of pricing in a liberalized environment. As a second step,...
Provided by INSEAD
-
White Papers
Smart Defaults: From Hidden Persuaders To Adaptive Helpers
Jan 2009
Defaults have such powerful, pervasive and unrecognized effects on consumer behavior that in some settings they may be considered 'hidden persuaders'. Looking at defaults from the perspective of...
Provided by INSEAD
-
White Papers
Social Contract Theory And The Ethics Of Deception In Consumer Research
Jan 2009
Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three-quarters of published human participant studies in the...
Provided by INSEAD
-
White Papers
Generalized Agency Problems
Jun 2009
Agency problems in economics virtually always entail self-interested agency exhibiting "Insufficient" loyalty to principal. Social psychology also has a literature, mainly derived from work by...
Provided by University of Alberta
-
White Papers
Does In-Store Marketing Work? Effects Of The Number And Position Of Shelf Facings On Attention And Evaluation At The Point Of Purchase
Jul 2008
Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of grabbing consumers at the point of purchase: but does it make sense? To help answer this...
Provided by INSEAD
-
White Papers
Setting Price Or Quantity: Depends On What The Seller Is Uncertain
Feb 2008
The authors consider a seller with uncertain demand for its product. If the demand curve were certain, then setting price and setting quantity would be equivalent ways to frame the seller's...
Provided by INSEAD
-
White Papers
Improved Baseline Sales
Feb 2009
This paper develops a more accurate and robust baseline sales (sales in the absence of price promotion) using Dynamic Linear Models and a Multiple Structural Change Model (DLM/MSCM). The author...
Provided by Fordham University
-
White Papers
Hybrid Products' Marketing Challenges
Mar 2009
Voice recorder-MP3 players, crossover and hybrid, duel-fuel vehicles, and many other hybrids products are growing exponentially. Marketers hope when two product categories blend together that...
Provided by Southern Methodist University
-
White Papers
Bayesian Applications In Marketing
May 2010
This paper reviews applications of Bayesian methods to marketing problems. Key aspects of marketing applications include the discreteness of response or outcome data and relatively large numbers...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Hierarchical Choice Models And Properties Of Optimal And Competitive Assortments
Feb 2010
This paper studies centralized and decentralized assortment planning problems for a product category with heterogenous product types from two brands. The author model consumer choices in such a...
Provided by Duke University (Fuqua-Global)
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Webcasts
Business Answers: Public Relations Vs. Marketing?
Jan 2010
In this webcast Marc Lore, co-founder, CEO and chairman of Quidsi, and Lawrence Gelburd, instructor at the Wharton School, answer viewer questions about the difference between public relations and...
Provided by American Express
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Webcasts
An Investment That Always Yields Dividends
Jan 2010
Spare no expense when it comes to your customers-because it's actually an investment. In this webcast Tony Hsieh, CEO of Zappos.com, talks about how creating a true "Wow" experience for the...
Provided by American Express
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Webcasts
Values Vs. Marketing - Which Is More Important?
Jan 2010
Tony Hsieh has an interesting perspective on marketing and values-he believes that the marketing is the values. In this webcast, the Zappos.com CEO talks about how a substantial investment...
Provided by American Express
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Webcasts
Evaluating Your Marketing
Dec 2009
In this webcast Jennifer Hill, vice-president of Astia, and Lawrence Gelburd, instructor at the Wharton School, answer viewer questions about evaluating the effectiveness of your marketing...
Provided by American Express
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Webcasts
Branson On Business: Marketing In Tough Times
Nov 2009
In this webcast, Virgin CEO Richard Branson talks about the importance of a good PR person to make sure people know about your business.
Provided by American Express
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Webcasts
Creating Effective Banners And Flyers
Nov 2009
If you're spending time and money creating marketing materials, you want to be sure that they're effective. In this webcast Joy Gendusa, CEO of PostcardMania, a direct mail marketing company,...
Provided by American Express
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Webcasts
Trade Show Giveaways
Aug 2009
What's the best way to get trade show participants to remember you and your business? Give away free stuff of course! In this webcast Richard Fairfeld, publisher of ASI, shows you some of the best...
Provided by American Express
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Webcasts
PR, Partnerships And Advertising
Aug 2009
Scott Sinclair has learned that a little press is better than a lot of ads. Through a PR firm, Scott was able to leverage name recognition as an asset to grow his at-home storage business.
Provided by American Express
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Webcasts
Getting Consumers To Try Your Product
Oct 2009
Highlights from The New York Times Small Business Summit featuring remarks from Gary Hirshberg, CEO of Stonyfield Farms.
Provided by American Express
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Webcasts
Low Cost Marketing
Aug 2009
Highlights from The New York Times Small Business Summit featuring remarks from Gary Hirshberg CEO of Stonyfield Farms.
Provided by American Express
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