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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
The New Practice Of Global Product Development
Jun 2006
Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a...
Provided by Massachusetts Institute of Technology
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White Papers
PLM Neutral Customization Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Customization PLM Neutral Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Prioritizing Your PLM Initiatives & Spends
Sep 2008
There is an increasing acceptance among apparel brands and retailers of the fact that Product Lifecycle Management (PLM) applications can significantly streamline the product development process....
Provided by Geometric
-
White Papers
Interoperability In The PLM Ecosystem: Industry Approaches
Oct 2008
Product Lifecycle Management (PLM) deals with the creation, modification and exchange of product information across the entire lifecycle. The scope and definition of PLM has evolved to include...
Provided by Geometric
-
White Papers
The Power Of Brands Lies In Focus
May 2009
Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer...
Provided by American Express
-
White Papers
Customer-Centric Design: Got Empathy?
Aug 2009
We all know what our customers want. We're confident that we understand the problem. We look at reams of marketing reports. We conduct the focus groups. We survey them. We have plenty of data....
Provided by American Express
-
White Papers
Achieving High Performance Through Product Launch Management
Apr 2009
Launching products into the pharmaceutical market has never been more crucial and challenging for life science companies seeking to achieve high performance. A product launch nowadays has to be...
Provided by Accenture
-
White Papers
Market Positioning 101: The Fundamentals Of Positioning A Product Or Company In A Market
Mar 2008
There are myriad books, articles and other valuable sources of advice on how to position a product, service, or company for successful competition within a market. Nearly all of them have a common...
Provided by Suite101
-
White Papers
Marketing 101: Positioning Your Product Or Company
Jul 2009
Positioning is a critical step in the process of developing a successful company or product. Unfortunately, few companies give much thought to their positioning strategy. A company's "Position" is...
Provided by Associated Content
-
White Papers
Riding Out the Storm
Jan 2006
Pricing is a powerful and often neglected tool that is again attracting attention. But pricing power sounds at first pass like an oxymoron for many companies today. How can they raise prices when...
Provided by McKinsey & Company
-
White Papers
An Exploration of the Links Between Just-in-Time Manufacturing and Simultaneous New Product Development
May 2006
Innovation and speedy new product development is crucial for companies to gain competitive advantage in a global market. The main focus of this paper is to demonstrate that the principles of...
Provided by Thomson Gale
-
White Papers
Positioning
Sep 2007
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Integrating Conjoint Analysis And Engineering Design
Aug 2006
The authors describe an approach to integrating conjoint analysis and engineering design. Developed in collaboration with General Motors, the proposed approach can be used for designing products...
Provided by Columbia University
-
White Papers
Achieving High Performance In The Department Stores And General Merchandising Segment
Oct 2009
For over 20 years, industry analysts have been forecasting the death of the traditional department store. The causes of the segment's pending demise, according to the experts, include the growing...
Provided by Accenture
-
White Papers
Comparison Of Segmentation Approaches
Apr 2009
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
Jan 2009
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
White Papers
New Products For Tough Times
Mar 2009
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products....
Provided by Decision Analyst
-
White Papers
Preference For New Product Information Sources
Jun 2008
This paper examines the preferences of advice seekers for human information sources. The authors focus on advice providers who are high in technical expertise (technical knowledge) and/or social...
Provided by Columbia University
-
Case Studies
Achieving High Performance Consumer Product Portfolios Through End-to-End Product Lifecycle Management
May 2010
Effective product lifecycle management (PLM) is extremely complex for most consumer goods and services companies, requiring them to integrate many internal and external resources and capabilities,...
Provided by Accenture
-
White Papers
High Performance Through Product Development: Accenture Research And Insights Into Product Development Mastery
May 2009
Today's globally integrated business environment forces nearly every company to excel at product development. The ability to identify customer needs that require whole new products and services,...
Provided by Accenture
-
Case Studies
Automaker Cuts Costs With Product Lifecycle Management (PLM) Solution
Jan 2010
Global automaker faced fierce competition, ever-increasing cost pressures, more regulations and fickle customer demand. The company thus decided to transition to a next-generation Product...
Provided by Hewlett-Packard
-
Case Studies
Product Development Through Continuous Improvement
Jul 2009
"Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new...
Provided by MBA Publishing
-
White Papers
Dominant Use: How Customers Influence The Evolution Of New Products
Oct 2009
Paying attention to how customers use a new product can help companies become more successful in the marketplace. How customers use a technology generates important information about its...
Provided by University of Chicago (Booth)
-
Case Studies
Extending The Product Life Cycle
Jul 2008
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as...
Provided by MBA Publishing
-
Case Studies
The Product Life Cycle And Online Fashion
Jul 2009
ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year...
Provided by MBA Publishing
-
Webcasts
Stand Out From The Crowd
Apr 2010
The presenter of this webcast talks about brand differentiation and explains how a retail business can expand into product development.
Provided by American Express
-
White Papers
A Symmetry Hypothesis And Measurement Biases In The Factor Content Of Trade
Feb 2010
Laura Puzzello revisits Reimer (2006), and Trefler and Zhu (2005, 2006) (RTZ) tests of the Vanek proposition in the presence of international differences in production techniques and global...
Provided by Purdue University (Krannert)
-
White Papers
A Network Approach To Define Modularity Of Components In Complex Products
Sep 2006
Modularity has been defined at the product and system level, although little effort has gone into defining and quantifying it at the component level. Building upon previous work in graph theory...
Provided by INSEAD
-
White Papers
How Product Returns Can Boost Sales And Profitability
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. A customer's product return...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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White Papers
Are Product Returns A Necessary Evil?
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. "Many firms treat customers...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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White Papers
Dynamic Assortment With Demand Learning For Seasonal Consumer Goods
Feb 2007
Companies such as Zara and World Co. have recently implemented novel product development processes and supply chain architectures enabling them to make more product designs and assortment...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Microfoundations For The Linear Demand Product Differentiation Model, With Applications
Mar 2009
This paper shows (1) that the Spence-Dixit-Vives model of linear demand for differentiated varieties is implied if supplies of substitutes reduce individual consumers' reservation prices as...
Provided by Purdue University (Krannert)
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White Papers
Spackling: Smoothing Make-To-Order Production Of Mass-Customized Products With Make-To-Stock Production Of Standard Items
Oct 2007
Consider a mass customizer who produces multiple variants of a product in make-to-order fashion, and who also produces some standard variants as make-to-stock. The authors of this paper evaluate...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Marketing Expenditures Over The Product Life Cycle: Asymmetries Between Dominant And Weak Brands
Feb 2009
Do managers vary their brands' advertising and sales force expenditures as the brands move from the growth to the mature stages of the Product Life Cycle (PLC)? Are these changes different for...
Provided by Texas A&M University
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White Papers
A Decision Framework For The Access Strategy Of Medicines For Malaria Venture
Aug 2009
Many new Product Development Partnerships (PDPs) have recently been formed with the sole objective of developing drugs for neglected diseases with a high prevalence in the developing world. A...
Provided by INSEAD
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White Papers
Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Jan 2008
An international marketing exercise consists of students orally providing an introduction in a chosen foreign language of what they, as potential salespeople, might say to a client in that...
Provided by Boise State University
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White Papers
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis Of Demand In A Reward Program
Jul 2007
This paper examines a common assertion that customers in reward programs become "Locked in" as they accumulate credits toward earning a reward. The authors define a measure of switching costs and...
Provided by Stanford University
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White Papers
CAM: A Spreading Activation Network Model Of Subcategory Construction When Categorization Uncertainty Is High
Nov 2008
The author develop a spreading activation model, which the author call the category activation model, to predict where within a category structure consumers are likely to position a subcategory...
Provided by INSEAD
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White Papers
CAM: A Spreading Activation Network Model Of Subcategory Positioning When Categorization Uncertainty Is High
Mar 2008
Many new products (e.g., PDA phones) share features with multiple categories, but are also substantially different from each of these categories. When consumers encounter such a product, they may...
Provided by INSEAD
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White Papers
To Segment Or Not To Segment Markets? A Note On The Profitability Of Market Segmentation For An International Oligopoly
May 2010
Recent research on endogenous market segmentation finds that a monopoly's expected profit under perfectly segmented markets increases (relative to its profits under perfectly integrated markets)...
Provided by Lund University
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White Papers
How Predictable Are Components Of The Aggregate Market Portfolio?
May 2009
The authors conduct an extensive analysis of return predictability for a variety of component portfolios using a large number of potential predictors from the literature on aggregate market return...
Provided by Saint Louis University
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White Papers
Volatility And Expected Returns Around The World
Sep 2006
The authors investigate how the stochastic local (global) market volatility is priced in the cross section of individual stock (country market portfolio) expected returns in the global market...
Provided by Hong Kong University of Science and Technology
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White Papers
How Asymmetric Is U.S. Stock Market Volatility?
Nov 2007
This paper explores the asymmetry that is the difference in the volatility response to positive and negative return shocks, in the volatility predictions of asymmetric time series models, implied...
Provided by University of Oklahoma
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White Papers
Pricing Of The Currency Risk In Stock Markets: Evidence From Finland And Sweden 1970-2005
Apr 2008
In this paper, the authors investigate whether global, local and currency risks are priced in two Nordic stock markets using conditional international asset pricing models. They take the view of...
Provided by Bank of Finland
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White Papers
Expensive Living: The Greek Experience Under The Euro
Dec 2006
Apart from its widely accepted direct advantages, the introduction of the euro has been accompanied by a surge of inflation in most of the EU member states. At the same time, wages - in part,...
Provided by Levy Economics Institute
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Webcasts
The Secrets Behind 'Design For Environment'
May 2009
Ford, SC Johnson and HP may hail from disparate industries, but these Fortune 500 companies have at least one thing in common: they're integrating environmental factors into the design of their...
Provided by GreenBiz Group
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Webcasts
The Many Benefits Of Green Product Design
May 2009
Whether it's salmonella in food or bisphenol A in baby bottles, product safety has become one of the biggest green business issues of the day: it's a topic that garners major attention from...
Provided by GreenBiz Group
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White Papers
Private Information, Bid-Ask Spreads And Return Volatility In The Foreign Exchange Market
Jun 2007
Trading volume and order flow have both been closely associated with informed trader activity in the market microstructure literature. Using theory that explains regular intraday patterns in...
Provided by University of Southampton
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White Papers
The Price-Setting Behavior Of Banks: An Analysis Of Open-End Leverage Certificates On The German Market
Jan 2007
In many countries since the mid-nineties, exchange-traded Innovative Financial Products (IFPs), such as equity-linked bonds and leverage products, have become increasingly important in the retail...
Provided by Catholic University of Eichstatt-Ingolstadt
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White Papers
A Two-Stage Non Discretionary Trading Suspension Mechanism: Effects On Market Quality
Apr 2007
This paper investigates the intraday effects on market quality of a unique trading suspension mechanism in place at the Italian stock market (Borsa Italiana) in case of price limit hit....
Provided by Università Cattolica del Sacro Cuore
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White Papers
Multi Market Trading And Liquidity In Japan
Jan 2007
The authors study multi-market trading and liquidity on the Tokyo Stock Exchange (TSE) and the Osaka Stock Exchange (OSE) in Japan. Both markets are pure order driven markets, where buy and sell...
Provided by University of Sydney
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White Papers
Market Design And Execution Cost For Matched Securities Worldwide
Sep 2007
The authors employ the Reuters database to compare execution costs for 2,330 matched-pair securities across the top 7 equity markets in the Dow Jones STOXX Global 1800 Index. This sample...
Provided by University of New South Wales
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White Papers
The Performance And Persistence Of Exchange-Traded Funds: Evidence For iShares MSCI Country-Specific ETFs
Jan 2007
The aim of this paper is to investigate the performance and persistence of 20 iShares MSCI country-specific Exchange-Traded Funds (ETFs) in comparison with S&P 500 index over the period July 2001...
Provided by University of Greenwich
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White Papers
Do Foreigners Facilitate Information Transmission?
Nov 2006
Using the degree of accessibility in emerging markets, or investibility, as a proxy to measure the severity of the market frictions affecting a stock in local markets, the authors assess whether...
Provided by University of North Carolina
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White Papers
Search In The Product Market And The Real Business Cycle
Mar 2009
The authors develop a search-matching model, where firms search for customers (e.g. in form of advertising). Firms use long-term contracts and bargain over prices, resulting in a price mark up...
Provided by European Central Bank
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White Papers
Decomposing The Behavior Of Foreign Portfolio Investors: Evidence From China And India
Sep 2007
There is an ongoing debate over the role that equity markets play in determining and influencing international equity flows. This paper describes the large portfolio equity flows into China and...
Provided by University of Northern Colorado
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White Papers
Trading Behavior And Performance Of Foreigners, Local Institutions, And Individual Investors: Evidence From The Korean Stock Market
Jan 2007
The authors examine the trading behavior and portfolio performance of foreigners, local institutions, and individual investors in the Korean stock market. They find that foreigners tend to buy...
Provided by Bowling Green State University
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White Papers
Are The U.S. Stock Market And Credit Default Swap Market Related?
Jan 2007
The authors study the market-wide relations between the U.S. stock market and the Credit Default Swap (CDS) market for the period of 2001-2005. The results indicate that the lead-lag relationship...
Provided by University of Missouri
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White Papers
Alternative Methods Of Convergence Toward U.S. Market And Legal Regulations: Cross-Listing Vs. Merging With U.S. Bidders
Jun 2007
Non-U.S. firms have two options to converge toward U.S. capital market and legal regulations - to cross-list in the U.S. or to agree to be acquired by a U.S. bidder. The authors show that...
Provided by University of Arkansas
-
White Papers
International Variations In Transparency And Capital Structure: Evidence From European Firms
Aug 2006
This paper documents the impact of international transparency regimes on corporate capital structures in fourteen European countries. After controlling for relevant firm, industry, and national...
Provided by University of Akron
-
White Papers
Exploratory And Exploitative Market Learning In Discontinuous New Product Development
Apr 2009
This research presents the results of an inductive comparative case study of how exploratory and exploitative market learning is balanced during the development of eight discontinuous new product...
Provided by Radboud University
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White Papers
Connecting Temporal And Spatial Dimensions In Business Practice - With Application To Globalization Of Markets
Aug 2010
The purpose of the paper is to develop a conceptual framework for analysis of time/space configurations in a business practice perspective on network dynamics. The authors regard business practice...
Provided by Stockholm School of Economics
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White Papers
R&D And Productivity In High-Tech Manufacturing: A Comparison Between Italy And Spain
Apr 2011
Using data for twelve manufacturing industries over the period 1980-2006, the authors perform for Italy and Spain a dynamic panel estimation of the long-run elasticity of TFP with respect to R&D...
Provided by Munich Personal Repec Archive
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White Papers
Agents Of Globality: The Role Of Cultural Intermediaries In The Wine Markets Of Japan And Singapore
Aug 2010
Wine serves as a significant marker of societal, and market change in societies which are not traditionally wine drinking. Thus, there is an opportunity to look at those individuals who serve to...
Provided by Carleton University
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White Papers
Design, Effectiveness And Role Of Visual Merchandising In Creating Customer Appeal
May 2011
This paper aims to find out how and to what extent outlets incorporate visual merchandising, that appeals to the customers and lead to a potential purchase. The survey method was followed to...
Provided by Munich Personal Repec Archive
-
White Papers
Accounting And Distributed Product Development
Jul 2008
This paper deals with the nature of product development and the impact of accounting practices on such developments. Through an in-depth case study at ABB Robotics the authors extend Dubois and...
Provided by Stockholm School of Economics
-
White Papers
The Role Of Trust, Adaptation And Dependence In Chinese Business Relationships: The Case Of A Multinational Pharmaceutical
Aug 2008
The reduction in trade barriers and increased opportunities to trade in the world's most populous country has resulted in profound interest in the Chinese market. Although there is potential to...
Provided by IMP Group
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White Papers
Managing The Supply Side For Product Development In China: A Guanxi Network Approach
Aug 2008
Based on the IMP research tradition this paper regards relationships and networks as key issues in the product development and supply management agenda. Within business networks, co-development is...
Provided by University of Greenwich
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White Papers
Real GDP Per Capita In Developed Countries
Nov 2007
Growth rate of real GDP per capita is represented as a sum of two components - a monotonically decreasing economic trend and fluctuations related to a specific age population change. The economic...
Provided by Munich Personal Repec Archive
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White Papers
Product Cycle And Industrial Hollowing-Out?? The Case Of The Electrical And Electronics Sector Of Taiwan
Jul 2007
This paper traces the route of Taiwan's industrial restructuring from 1980 to 1999, during which period Taiwan switched from a capital inflowing country to a capital-out flowing one. By...
Provided by Research Institute of Economy, Trade and Industry (RIETI)
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White Papers
Take Or Pay Contracts And Market Segmentation
Nov 2007
This paper examines competition in the liberalized natural gas market. Each .firm has zero marginal cost core capacity, due to long term contracts with take or pay obligations, and additional...
Provided by Munich Personal Repec Archive
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White Papers
Tribal Art Market Signs And Signals: Conspicuous Consumption And Market Segmentation
Jan 2011
Does a form of socially relevant conspicuous consumption segment the Tribal Art market? In this paper, the authors address this question presenting a model based on the signaling theory and they...
Provided by University of Bologna
-
White Papers
Inflation And Interest Rates With Endogenous Market Segmentation
Jan 2007
The authors examine a monetary economy where households incur fixed transactions costs when exchanging bonds and money and, as a result, carry money balances in excess of current spending to limit...
Provided by Federal Reserve Bank of Philadelphia
-
White Papers
Ordered Search In Differentiated Markets
Feb 2009
This paper presents an ordered search model in which consumers search both for price and product fitness. The authors show that there is price dispersion in equilibrium and prices rise in the...
Provided by Munich Personal Repec Archive
-
Webcasts
Business Answers: Most Effective Marketing & Going Global
Mar 2011
Alfred Edmond, multimedia editor-at-large for Black Enterprise, and Cameron Johnson, a serial entrepreneur and author, answer viewer questions about the most effective forms of marketing and...
Provided by American Express Company
-
White Papers
Modified Stage-Gate: A Conceptual Model Of Virtual Product Development Process
Nov 2010
In today's dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope...
Provided by Munich Personal Repec Archive
-
White Papers
Virtual R & D Teams In Small And Medium Enterprises: A Literature Review
Nov 2010
Small and Medium Enterprises (SMEs) are the driving engine behind economic growth. While SMEs play a critical role in generating employment and supporting trade, they face numerous challenges, the...
Provided by Munich Personal Repec Archive
-
White Papers
A Conceptual Model Of Virtual Product Development Process
Dec 2010
In today's dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or...
Provided by Munich Personal Repec Archive
-
White Papers
The Market Value Of Patents And R&D: Evidence From European Firms
Sep 2007
This paper provides novel empirical evidence on the private value of patents and R&D in European firms during the period 1991-2004. The authors explore the relationship between firm's stock market...
Provided by National Bureau of Economic Research
-
White Papers
Open Source In The Software Product Line: An Inevitable Trajectory?
Jun 2006
The Open Source Software (OSS) landscape has changed dramatically in last few years. While OSS and its Free Software antecedent were largely driven by ideology and individual commitment, the main...
Provided by University of Limerick
-
White Papers
Levels Of Market Segmentation
May 2008
A market segment consists of a large identifiable group within a market. A company that practices segment marketing recognizes that buyers differ in their wants, purchasing power, geographical...
Provided by DiscoveryArticles.com
-
White Papers
PLM Neutral Customization Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Customization PLM Neutral Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Prioritizing Your PLM Initiatives & Spends
Sep 2008
There is an increasing acceptance among apparel brands and retailers of the fact that Product Lifecycle Management (PLM) applications can significantly streamline the product development process....
Provided by Geometric
-
White Papers
Interoperability In The PLM Ecosystem: Industry Approaches
Oct 2008
Product Lifecycle Management (PLM) deals with the creation, modification and exchange of product information across the entire lifecycle. The scope and definition of PLM has evolved to include...
Provided by Geometric
-
White Papers
The Power Of Brands Lies In Focus
May 2009
Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer...
Provided by American Express
-
White Papers
Customer-Centric Design: Got Empathy?
Aug 2009
We all know what our customers want. We're confident that we understand the problem. We look at reams of marketing reports. We conduct the focus groups. We survey them. We have plenty of data....
Provided by American Express
-
White Papers
Achieving High Performance Through Product Launch Management
Apr 2009
Launching products into the pharmaceutical market has never been more crucial and challenging for life science companies seeking to achieve high performance. A product launch nowadays has to be...
Provided by Accenture
-
White Papers
Market Positioning 101: The Fundamentals Of Positioning A Product Or Company In A Market
Mar 2008
There are myriad books, articles and other valuable sources of advice on how to position a product, service, or company for successful competition within a market. Nearly all of them have a common...
Provided by Suite101
-
White Papers
Marketing 101: Positioning Your Product Or Company
Jul 2009
Positioning is a critical step in the process of developing a successful company or product. Unfortunately, few companies give much thought to their positioning strategy. A company's "Position" is...
Provided by Associated Content
-
White Papers
Riding Out the Storm
Jan 2006
Pricing is a powerful and often neglected tool that is again attracting attention. But pricing power sounds at first pass like an oxymoron for many companies today. How can they raise prices when...
Provided by McKinsey & Company
-
White Papers
An Exploration of the Links Between Just-in-Time Manufacturing and Simultaneous New Product Development
May 2006
Innovation and speedy new product development is crucial for companies to gain competitive advantage in a global market. The main focus of this paper is to demonstrate that the principles of...
Provided by Thomson Gale
-
White Papers
Positioning
Sep 2007
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Integrating Conjoint Analysis And Engineering Design
Aug 2006
The authors describe an approach to integrating conjoint analysis and engineering design. Developed in collaboration with General Motors, the proposed approach can be used for designing products...
Provided by Columbia University
-
White Papers
Achieving High Performance In The Department Stores And General Merchandising Segment
Oct 2009
For over 20 years, industry analysts have been forecasting the death of the traditional department store. The causes of the segment's pending demise, according to the experts, include the growing...
Provided by Accenture
-
White Papers
Comparison Of Segmentation Approaches
Apr 2009
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
Jan 2009
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
White Papers
New Products For Tough Times
Mar 2009
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products....
Provided by Decision Analyst
-
White Papers
Preference For New Product Information Sources
Jun 2008
This paper examines the preferences of advice seekers for human information sources. The authors focus on advice providers who are high in technical expertise (technical knowledge) and/or social...
Provided by Columbia University
-
Case Studies
Achieving High Performance Consumer Product Portfolios Through End-to-End Product Lifecycle Management
May 2010
Effective product lifecycle management (PLM) is extremely complex for most consumer goods and services companies, requiring them to integrate many internal and external resources and capabilities,...
Provided by Accenture
-
White Papers
High Performance Through Product Development: Accenture Research And Insights Into Product Development Mastery
May 2009
Today's globally integrated business environment forces nearly every company to excel at product development. The ability to identify customer needs that require whole new products and services,...
Provided by Accenture
-
Case Studies
Automaker Cuts Costs With Product Lifecycle Management (PLM) Solution
Jan 2010
Global automaker faced fierce competition, ever-increasing cost pressures, more regulations and fickle customer demand. The company thus decided to transition to a next-generation Product...
Provided by Hewlett-Packard
-
Case Studies
Product Development Through Continuous Improvement
Jul 2009
"Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new...
Provided by MBA Publishing
-
White Papers
Dominant Use: How Customers Influence The Evolution Of New Products
Oct 2009
Paying attention to how customers use a new product can help companies become more successful in the marketplace. How customers use a technology generates important information about its...
Provided by University of Chicago (Booth)
-
Case Studies
Extending The Product Life Cycle
Jul 2008
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as...
Provided by MBA Publishing
-
Case Studies
The Product Life Cycle And Online Fashion
Jul 2009
ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year...
Provided by MBA Publishing
-
Webcasts
Stand Out From The Crowd
Apr 2010
The presenter of this webcast talks about brand differentiation and explains how a retail business can expand into product development.
Provided by American Express
-
White Papers
A Symmetry Hypothesis And Measurement Biases In The Factor Content Of Trade
Feb 2010
Laura Puzzello revisits Reimer (2006), and Trefler and Zhu (2005, 2006) (RTZ) tests of the Vanek proposition in the presence of international differences in production techniques and global...
Provided by Purdue University (Krannert)
-
White Papers
A Network Approach To Define Modularity Of Components In Complex Products
Sep 2006
Modularity has been defined at the product and system level, although little effort has gone into defining and quantifying it at the component level. Building upon previous work in graph theory...
Provided by INSEAD
-
White Papers
How Product Returns Can Boost Sales And Profitability
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. A customer's product return...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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White Papers
Are Product Returns A Necessary Evil?
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. "Many firms treat customers...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
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White Papers
Dynamic Assortment With Demand Learning For Seasonal Consumer Goods
Feb 2007
Companies such as Zara and World Co. have recently implemented novel product development processes and supply chain architectures enabling them to make more product designs and assortment...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Microfoundations For The Linear Demand Product Differentiation Model, With Applications
Mar 2009
This paper shows (1) that the Spence-Dixit-Vives model of linear demand for differentiated varieties is implied if supplies of substitutes reduce individual consumers' reservation prices as...
Provided by Purdue University (Krannert)
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White Papers
Spackling: Smoothing Make-To-Order Production Of Mass-Customized Products With Make-To-Stock Production Of Standard Items
Oct 2007
Consider a mass customizer who produces multiple variants of a product in make-to-order fashion, and who also produces some standard variants as make-to-stock. The authors of this paper evaluate...
Provided by University of California, Los Angeles (Anderson)
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White Papers
Marketing Expenditures Over The Product Life Cycle: Asymmetries Between Dominant And Weak Brands
Feb 2009
Do managers vary their brands' advertising and sales force expenditures as the brands move from the growth to the mature stages of the Product Life Cycle (PLC)? Are these changes different for...
Provided by Texas A&M University
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White Papers
A Decision Framework For The Access Strategy Of Medicines For Malaria Venture
Aug 2009
Many new Product Development Partnerships (PDPs) have recently been formed with the sole objective of developing drugs for neglected diseases with a high prevalence in the developing world. A...
Provided by INSEAD
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White Papers
Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Jan 2008
An international marketing exercise consists of students orally providing an introduction in a chosen foreign language of what they, as potential salespeople, might say to a client in that...
Provided by Boise State University
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White Papers
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis Of Demand In A Reward Program
Jul 2007
This paper examines a common assertion that customers in reward programs become "Locked in" as they accumulate credits toward earning a reward. The authors define a measure of switching costs and...
Provided by Stanford University
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White Papers
CAM: A Spreading Activation Network Model Of Subcategory Construction When Categorization Uncertainty Is High
Nov 2008
The author develop a spreading activation model, which the author call the category activation model, to predict where within a category structure consumers are likely to position a subcategory...
Provided by INSEAD
