- Subscribe to this page:
- RSS
- Email Alert
product marketing
(195 results)Search the Library
Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
-
White Papers
PLM Neutral Customization Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Customization PLM Neutral Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Prioritizing Your PLM Initiatives & Spends
Sep 2008
There is an increasing acceptance among apparel brands and retailers of the fact that Product Lifecycle Management (PLM) applications can significantly streamline the product development process....
Provided by Geometric
-
White Papers
Interoperability In The PLM Ecosystem: Industry Approaches
Oct 2008
Product Lifecycle Management (PLM) deals with the creation, modification and exchange of product information across the entire lifecycle. The scope and definition of PLM has evolved to include...
Provided by Geometric
-
White Papers
The Power Of Brands Lies In Focus
May 2009
Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer...
Provided by American Express
-
White Papers
Customer-Centric Design: Got Empathy?
Aug 2009
We all know what our customers want. We're confident that we understand the problem. We look at reams of marketing reports. We conduct the focus groups. We survey them. We have plenty of data....
Provided by American Express
-
White Papers
Achieving High Performance Through Product Launch Management
Apr 2009
Launching products into the pharmaceutical market has never been more crucial and challenging for life science companies seeking to achieve high performance. A product launch nowadays has to be...
Provided by Accenture
-
White Papers
Market Positioning 101: The Fundamentals Of Positioning A Product Or Company In A Market
Mar 2008
There are myriad books, articles and other valuable sources of advice on how to position a product, service, or company for successful competition within a market. Nearly all of them have a common...
Provided by Suite101
-
White Papers
Marketing 101: Positioning Your Product Or Company
Jul 2009
Positioning is a critical step in the process of developing a successful company or product. Unfortunately, few companies give much thought to their positioning strategy. A company's "Position" is...
Provided by Associated Content
-
White Papers
Riding Out the Storm
Jan 2006
Pricing is a powerful and often neglected tool that is again attracting attention. But pricing power sounds at first pass like an oxymoron for many companies today. How can they raise prices when...
Provided by McKinsey & Company
-
White Papers
An Exploration of the Links Between Just-in-Time Manufacturing and Simultaneous New Product Development
May 2006
Innovation and speedy new product development is crucial for companies to gain competitive advantage in a global market. The main focus of this paper is to demonstrate that the principles of...
Provided by Thomson Gale
-
White Papers
Positioning
Sep 2007
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Achieving High Performance In The Department Stores And General Merchandising Segment
Oct 2009
For over 20 years, industry analysts have been forecasting the death of the traditional department store. The causes of the segment's pending demise, according to the experts, include the growing...
Provided by Accenture
-
White Papers
Comparison Of Segmentation Approaches
Apr 2009
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
Jan 2009
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
White Papers
New Products For Tough Times
Mar 2009
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products....
Provided by Decision Analyst
-
White Papers
Preference For New Product Information Sources
Jun 2008
This paper examines the preferences of advice seekers for human information sources. The authors focus on advice providers who are high in technical expertise (technical knowledge) and/or social...
Provided by Columbia University
-
Case Studies
Achieving High Performance Consumer Product Portfolios Through End-to-End Product Lifecycle Management
May 2010
Effective product lifecycle management (PLM) is extremely complex for most consumer goods and services companies, requiring them to integrate many internal and external resources and capabilities,...
Provided by Accenture
-
White Papers
High Performance Through Product Development: Accenture Research And Insights Into Product Development Mastery
May 2009
Today's globally integrated business environment forces nearly every company to excel at product development. The ability to identify customer needs that require whole new products and services,...
Provided by Accenture
-
Case Studies
Automaker Cuts Costs With Product Lifecycle Management (PLM) Solution
Jan 2010
Global automaker faced fierce competition, ever-increasing cost pressures, more regulations and fickle customer demand. The company thus decided to transition to a next-generation Product...
Provided by Hewlett-Packard
-
Case Studies
Product Development Through Continuous Improvement
Jul 2009
"Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new...
Provided by MBA Publishing
-
White Papers
Dominant Use: How Customers Influence The Evolution Of New Products
Oct 2009
Paying attention to how customers use a new product can help companies become more successful in the marketplace. How customers use a technology generates important information about its...
Provided by University of Chicago (Booth)
-
Case Studies
Extending The Product Life Cycle
Jul 2008
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as...
Provided by MBA Publishing
-
Case Studies
The Product Life Cycle And Online Fashion
Jul 2009
ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year...
Provided by MBA Publishing
-
Webcasts
Stand Out From The Crowd
Apr 2010
The presenter of this webcast talks about brand differentiation and explains how a retail business can expand into product development.
Provided by American Express
-
White Papers
A Symmetry Hypothesis And Measurement Biases In The Factor Content Of Trade
Feb 2010
Laura Puzzello revisits Reimer (2006), and Trefler and Zhu (2005, 2006) (RTZ) tests of the Vanek proposition in the presence of international differences in production techniques and global...
Provided by Purdue University (Krannert)
-
Whitepapers
How Product Returns Can Boost Sales And Profitability
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. A customer's product return...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
Whitepapers
Are Product Returns A Necessary Evil?
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. "Many firms treat customers...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
White Papers
Microfoundations For The Linear Demand Product Differentiation Model, With Applications
Mar 2009
This paper shows (1) that the Spence-Dixit-Vives model of linear demand for differentiated varieties is implied if supplies of substitutes reduce individual consumers' reservation prices as...
Provided by Purdue University (Krannert)
-
White Papers
Spackling: Smoothing Make-To-Order Production Of Mass-Customized Products With Make-To-Stock Production Of Standard Items
Oct 2007
Consider a mass customizer who produces multiple variants of a product in make-to-order fashion, and who also produces some standard variants as make-to-stock. The authors of this paper evaluate...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Marketing Expenditures Over The Product Life Cycle: Asymmetries Between Dominant And Weak Brands
Feb 2009
Do managers vary their brands' advertising and sales force expenditures as the brands move from the growth to the mature stages of the Product Life Cycle (PLC)? Are these changes different for...
Provided by Texas A&M University
-
White Papers
A Decision Framework For The Access Strategy Of Medicines For Malaria Venture
Aug 2009
Many new Product Development Partnerships (PDPs) have recently been formed with the sole objective of developing drugs for neglected diseases with a high prevalence in the developing world. A...
Provided by INSEAD
-
White Papers
Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Jan 2008
An international marketing exercise consists of students orally providing an introduction in a chosen foreign language of what they, as potential salespeople, might say to a client in that...
Provided by Boise State University
-
White Papers
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis Of Demand In A Reward Program
Jul 2007
This paper examines a common assertion that customers in reward programs become "Locked in" as they accumulate credits toward earning a reward. The authors define a measure of switching costs and...
Provided by Stanford University
-
White Papers
CAM: A Spreading Activation Network Model Of Subcategory Construction When Categorization Uncertainty Is High
Nov 2008
The author develop a spreading activation model, which the author call the category activation model, to predict where within a category structure consumers are likely to position a subcategory...
Provided by INSEAD
-
White Papers
CAM: A Spreading Activation Network Model Of Subcategory Positioning When Categorization Uncertainty Is High
Mar 2008
Many new products (e.g., PDA phones) share features with multiple categories, but are also substantially different from each of these categories. When consumers encounter such a product, they may...
Provided by INSEAD
-
White Papers
The Power Of Positioning
Jan 2010
Many senior living industry professionals have no doubt heard or uttered the phrase "Repositioning the campus." Architects, accountants, marketers, and operators have likely been exposed to this...
Provided by Dixon Hughes
-
White Papers
Working Smarter With Product Positioning Matrix Diagrams
Apr 2009
"Positioning" is a common marketing buzzword. It means "How is one's product positioned compared with the competition?" There can be no positioning without something else to position against. In...
Provided by SmartDraw
-
White Papers
Marketing Concepts; Segmentation And The Product Development Process
Nov 2008
This paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. It looks at the value and application of segmentation and then...
Provided by EuroJournals
-
White Papers
Segmentation, Advertising And Prices
Jul 2007
This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer...
Provided by Tinbergen Institute
-
White Papers
To Segment Or Not To Segment Markets? A Note On The Profitability Of Market Segmentation For An International Oligopoly
May 2010
Recent research on endogenous market segmentation finds that a monopoly's expected profit under perfectly segmented markets increases (relative to its profits under perfectly integrated markets)...
Provided by Lund University
-
White Papers
How Predictable Are Components Of The Aggregate Market Portfolio?
May 2009
The authors conduct an extensive analysis of return predictability for a variety of component portfolios using a large number of potential predictors from the literature on aggregate market return...
Provided by Saint Louis University
-
White Papers
How Asymmetric Is U.S. Stock Market Volatility?
Nov 2007
This paper explores the asymmetry that is the difference in the volatility response to positive and negative return shocks, in the volatility predictions of asymmetric time series models, implied...
Provided by University of Oklahoma
-
White Papers
Pricing Of The Currency Risk In Stock Markets: Evidence From Finland And Sweden 1970-2005
Apr 2008
In this paper, the authors investigate whether global, local and currency risks are priced in two Nordic stock markets using conditional international asset pricing models. They take the view of...
Provided by Bank of Finland
-
Webcasts
The Secrets Behind 'Design For Environment'
May 2009
Ford, SC Johnson and HP may hail from disparate industries, but these Fortune 500 companies have at least one thing in common: they're integrating environmental factors into the design of their...
Provided by GreenBiz Group
-
Webcasts
The Many Benefits Of Green Product Design
May 2009
Whether it's salmonella in food or bisphenol A in baby bottles, product safety has become one of the biggest green business issues of the day: it's a topic that garners major attention from...
Provided by GreenBiz Group
-
White Papers
Private Information, Bid-Ask Spreads And Return Volatility In The Foreign Exchange Market
Jun 2007
Trading volume and order flow have both been closely associated with informed trader activity in the market microstructure literature. Using theory that explains regular intraday patterns in...
Provided by University of Southampton
-
White Papers
Market Design And Execution Cost For Matched Securities Worldwide
Sep 2007
The authors employ the Reuters database to compare execution costs for 2,330 matched-pair securities across the top 7 equity markets in the Dow Jones STOXX Global 1800 Index. This sample...
Provided by University of New South Wales
-
White Papers
Search In The Product Market And The Real Business Cycle
Mar 2009
The authors develop a search-matching model, where firms search for customers (e.g. in form of advertising). Firms use long-term contracts and bargain over prices, resulting in a price mark up...
Provided by European Central Bank
-
White Papers
Decomposing The Behavior Of Foreign Portfolio Investors: Evidence From China And India
Sep 2007
There is an ongoing debate over the role that equity markets play in determining and influencing international equity flows. This paper describes the large portfolio equity flows into China and...
Provided by University of Northern Colorado
-
White Papers
Alternative Methods Of Convergence Toward U.S. Market And Legal Regulations: Cross-Listing Vs. Merging With U.S. Bidders
Jun 2007
Non-U.S. firms have two options to converge toward U.S. capital market and legal regulations - to cross-list in the U.S. or to agree to be acquired by a U.S. bidder. The authors show that...
Provided by University of Arkansas
-
White Papers
Exploratory And Exploitative Market Learning In Discontinuous New Product Development
Apr 2009
This research presents the results of an inductive comparative case study of how exploratory and exploitative market learning is balanced during the development of eight discontinuous new product...
Provided by Radboud University
-
White Papers
Connecting Temporal And Spatial Dimensions In Business Practice - With Application To Globalization Of Markets
Aug 2010
The purpose of the paper is to develop a conceptual framework for analysis of time/space configurations in a business practice perspective on network dynamics. The authors regard business practice...
Provided by Stockholm School of Economics
-
White Papers
R&D And Productivity In High-Tech Manufacturing: A Comparison Between Italy And Spain
Apr 2011
Using data for twelve manufacturing industries over the period 1980-2006, the authors perform for Italy and Spain a dynamic panel estimation of the long-run elasticity of TFP with respect to R&D...
Provided by Munich Personal Repec Archive
-
White Papers
Agents Of Globality: The Role Of Cultural Intermediaries In The Wine Markets Of Japan And Singapore
Aug 2010
Wine serves as a significant marker of societal, and market change in societies which are not traditionally wine drinking. Thus, there is an opportunity to look at those individuals who serve to...
Provided by Carleton University
-
White Papers
Design, Effectiveness And Role Of Visual Merchandising In Creating Customer Appeal
May 2011
This paper aims to find out how and to what extent outlets incorporate visual merchandising, that appeals to the customers and lead to a potential purchase. The survey method was followed to...
Provided by Munich Personal Repec Archive
-
White Papers
Accounting And Distributed Product Development
Jul 2008
This paper deals with the nature of product development and the impact of accounting practices on such developments. Through an in-depth case study at ABB Robotics the authors extend Dubois and...
Provided by Stockholm School of Economics
-
White Papers
The Role Of Trust, Adaptation And Dependence In Chinese Business Relationships: The Case Of A Multinational Pharmaceutical
Aug 2008
The reduction in trade barriers and increased opportunities to trade in the world's most populous country has resulted in profound interest in the Chinese market. Although there is potential to...
Provided by IMP Group
-
White Papers
Managing The Supply Side For Product Development In China: A Guanxi Network Approach
Aug 2008
Based on the IMP research tradition this paper regards relationships and networks as key issues in the product development and supply management agenda. Within business networks, co-development is...
Provided by University of Greenwich
-
White Papers
Real GDP Per Capita In Developed Countries
Nov 2007
Growth rate of real GDP per capita is represented as a sum of two components - a monotonically decreasing economic trend and fluctuations related to a specific age population change. The economic...
Provided by Munich Personal Repec Archive
-
White Papers
Product Cycle And Industrial Hollowing-Out?? The Case Of The Electrical And Electronics Sector Of Taiwan
Jul 2007
This paper traces the route of Taiwan's industrial restructuring from 1980 to 1999, during which period Taiwan switched from a capital inflowing country to a capital-out flowing one. By...
Provided by Research Institute of Economy, Trade and Industry (RIETI)
-
White Papers
Take Or Pay Contracts And Market Segmentation
Nov 2007
This paper examines competition in the liberalized natural gas market. Each .firm has zero marginal cost core capacity, due to long term contracts with take or pay obligations, and additional...
Provided by Munich Personal Repec Archive
-
White Papers
Tribal Art Market Signs And Signals: Conspicuous Consumption And Market Segmentation
Jan 2011
Does a form of socially relevant conspicuous consumption segment the Tribal Art market? In this paper, the authors address this question presenting a model based on the signaling theory and they...
Provided by University of Bologna
-
White Papers
Ordered Search In Differentiated Markets
Feb 2009
This paper presents an ordered search model in which consumers search both for price and product fitness. The authors show that there is price dispersion in equilibrium and prices rise in the...
Provided by Munich Personal Repec Archive
-
Webcasts
Business Answers: Most Effective Marketing & Going Global
Mar 2011
Alfred Edmond, multimedia editor-at-large for Black Enterprise, and Cameron Johnson, a serial entrepreneur and author, answer viewer questions about the most effective forms of marketing and...
Provided by American Express Company
-
White Papers
Modified Stage-Gate: A Conceptual Model Of Virtual Product Development Process
Nov 2010
In today's dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope...
Provided by Munich Personal Repec Archive
-
White Papers
Virtual R & D Teams In Small And Medium Enterprises: A Literature Review
Nov 2010
Small and Medium Enterprises (SMEs) are the driving engine behind economic growth. While SMEs play a critical role in generating employment and supporting trade, they face numerous challenges, the...
Provided by Munich Personal Repec Archive
-
White Papers
A Conceptual Model Of Virtual Product Development Process
Dec 2010
In today's dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or...
Provided by Munich Personal Repec Archive
-
White Papers
The Market Value Of Patents And R&D: Evidence From European Firms
Sep 2007
This paper provides novel empirical evidence on the private value of patents and R&D in European firms during the period 1991-2004. The authors explore the relationship between firm's stock market...
Provided by National Bureau of Economic Research
-
White Papers
Dynamic Product Repositioning In Differentiated Product Markets: The Case Of Format Switching In The Commercial Radio Industry
Oct 2007
The ability of firms to reposition their products can determine the effects of demand shocks, mergers and policy interventions in differentiated product markets. This paper estimates a dynamic...
Provided by National Bureau of Economic Research
-
White Papers
European Corporate Bond Market Integration: Lessons From EMU
Dec 2010
The scope of this paper is to point out the features of European corporate bond market, in particular its development since the euro introduction. The authors structured the paper on chapters that...
Provided by Munich Personal Repec Archive
-
White Papers
Multi-product Firms And Product Turnover In The Developing World: Evidence From India
Jun 2008
Recent theoretical work predicts that an important margin of adjustment to deregulation or trade reforms is the reallocation of output within firms through changes in their product mix. Empirical...
Provided by National Bureau of Economic Research
-
White Papers
Product Market Synergies And Competition In Mergers And Acquisitions
Nov 2008
The authors examine how product differentiation influences mergers and acquisitions and the ability of firms to exploit product market synergies. Using novel text-based analysis of firm 10K...
Provided by National Bureau of Economic Research
-
White Papers
Earnings Management And Audit Quality In Europe: Evidence From The Private Client Segment Market
Aug 2008
This paper contributes to the recent literature on financial reporting quality in private (i.e. non-listed) companies (Ball and Shivakumar, 2005; Burgstahler et al., 2006) by examining whether in...
Provided by Maastricht University
-
White Papers
Anatomy Of Russia~s Market Segmentation
Jul 2008
Based on a relationship between price difference and demand difference among locations, the role of various market frictions in causing segmentation of the Russian goods market is analyzed. The...
Provided by Katholieke Universiteit Leuven
-
White Papers
Life-cycle Consumption: Can Single Agent Models Get It Right?
Feb 2011
In this paper, the authors study differences between consumption predictions from a single agent model and "Adult equivalent" consumption predictions from a model where household size evolves...
Provided by Munich Personal Repec Archive
-
White Papers
R&D, Market Structure And Trade: A General Equilibrium Analysis
Apr 2008
That many industries exhibit highly concentrated market structures, even at the global level, calls for trade theoretic analyses which can accommodate this fact. The authors present a two-country,...
Provided by University of Queensland
-
White Papers
Product Recalls, Imperfect Information, And Spillover Effects: Lessons From The Consumer Response To The 2007 Toy Recalls
Jul 2009
In 2007, the Consumer Product Safety Commission (CPSC) issued 276 recalls of toys and other children's products, a sizeable increase from previous years. The overwhelming majority of the 2007 toy...
Provided by National Bureau of Economic Research
-
White Papers
Lost In Transit: Product Replacement Bias And Pricing To Market
Oct 2010
Product replacement is frequent in the micro-data that underlie U.S. import and export price indexes, while price changes are infrequent. Consequently, for about 40% of products in the data, no...
Provided by National Bureau of Economic Research
-
White Papers
Spatial Differentiation In Industrial Dynamics. A Core-periphery Analysis Based On The Pavitt-miozzo-soete Taxonomy
Jan 2011
The authors compare the industrial dynamics in the core, semi-periphery and periphery in The Netherlands in terms of firm entry-exit, size, growth and sectoral location patterns. The contribution...
Provided by Scuola Superiore Sant'Anna
-
White Papers
Levels Of Market Segmentation
May 2008
A market segment consists of a large identifiable group within a market. A company that practices segment marketing recognizes that buyers differ in their wants, purchasing power, geographical...
Provided by DiscoveryArticles.com
-
White Papers
PLM Neutral Customization Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Customization PLM Neutral Framework
Jun 2009
A Product Lifecycle Management (PLM) application is same for any organization's product information as an ERP (Enterprise Resource Planning) application is to the organization's human and...
Provided by Geometric
-
White Papers
Prioritizing Your PLM Initiatives & Spends
Sep 2008
There is an increasing acceptance among apparel brands and retailers of the fact that Product Lifecycle Management (PLM) applications can significantly streamline the product development process....
Provided by Geometric
-
White Papers
Interoperability In The PLM Ecosystem: Industry Approaches
Oct 2008
Product Lifecycle Management (PLM) deals with the creation, modification and exchange of product information across the entire lifecycle. The scope and definition of PLM has evolved to include...
Provided by Geometric
-
White Papers
The Power Of Brands Lies In Focus
May 2009
Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer...
Provided by American Express
-
White Papers
Customer-Centric Design: Got Empathy?
Aug 2009
We all know what our customers want. We're confident that we understand the problem. We look at reams of marketing reports. We conduct the focus groups. We survey them. We have plenty of data....
Provided by American Express
-
White Papers
Achieving High Performance Through Product Launch Management
Apr 2009
Launching products into the pharmaceutical market has never been more crucial and challenging for life science companies seeking to achieve high performance. A product launch nowadays has to be...
Provided by Accenture
-
White Papers
Market Positioning 101: The Fundamentals Of Positioning A Product Or Company In A Market
Mar 2008
There are myriad books, articles and other valuable sources of advice on how to position a product, service, or company for successful competition within a market. Nearly all of them have a common...
Provided by Suite101
-
White Papers
Marketing 101: Positioning Your Product Or Company
Jul 2009
Positioning is a critical step in the process of developing a successful company or product. Unfortunately, few companies give much thought to their positioning strategy. A company's "Position" is...
Provided by Associated Content
-
White Papers
Riding Out the Storm
Jan 2006
Pricing is a powerful and often neglected tool that is again attracting attention. But pricing power sounds at first pass like an oxymoron for many companies today. How can they raise prices when...
Provided by McKinsey & Company
-
White Papers
An Exploration of the Links Between Just-in-Time Manufacturing and Simultaneous New Product Development
May 2006
Innovation and speedy new product development is crucial for companies to gain competitive advantage in a global market. The main focus of this paper is to demonstrate that the principles of...
Provided by Thomson Gale
-
White Papers
Positioning
Sep 2007
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Achieving High Performance In The Department Stores And General Merchandising Segment
Oct 2009
For over 20 years, industry analysts have been forecasting the death of the traditional department store. The causes of the segment's pending demise, according to the experts, include the growing...
Provided by Accenture
-
White Papers
Comparison Of Segmentation Approaches
Apr 2009
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
Jan 2009
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
White Papers
New Products For Tough Times
Mar 2009
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products....
Provided by Decision Analyst
-
White Papers
Preference For New Product Information Sources
Jun 2008
This paper examines the preferences of advice seekers for human information sources. The authors focus on advice providers who are high in technical expertise (technical knowledge) and/or social...
Provided by Columbia University
-
Case Studies
Achieving High Performance Consumer Product Portfolios Through End-to-End Product Lifecycle Management
May 2010
Effective product lifecycle management (PLM) is extremely complex for most consumer goods and services companies, requiring them to integrate many internal and external resources and capabilities,...
Provided by Accenture
-
White Papers
High Performance Through Product Development: Accenture Research And Insights Into Product Development Mastery
May 2009
Today's globally integrated business environment forces nearly every company to excel at product development. The ability to identify customer needs that require whole new products and services,...
Provided by Accenture
-
Case Studies
Automaker Cuts Costs With Product Lifecycle Management (PLM) Solution
Jan 2010
Global automaker faced fierce competition, ever-increasing cost pressures, more regulations and fickle customer demand. The company thus decided to transition to a next-generation Product...
Provided by Hewlett-Packard
-
Case Studies
Product Development Through Continuous Improvement
Jul 2009
"Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new...
Provided by MBA Publishing
-
White Papers
Dominant Use: How Customers Influence The Evolution Of New Products
Oct 2009
Paying attention to how customers use a new product can help companies become more successful in the marketplace. How customers use a technology generates important information about its...
Provided by University of Chicago (Booth)
-
Case Studies
Extending The Product Life Cycle
Jul 2008
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as...
Provided by MBA Publishing
-
Case Studies
The Product Life Cycle And Online Fashion
Jul 2009
ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year...
Provided by MBA Publishing
-
Webcasts
Stand Out From The Crowd
Apr 2010
The presenter of this webcast talks about brand differentiation and explains how a retail business can expand into product development.
Provided by American Express
-
White Papers
A Symmetry Hypothesis And Measurement Biases In The Factor Content Of Trade
Feb 2010
Laura Puzzello revisits Reimer (2006), and Trefler and Zhu (2005, 2006) (RTZ) tests of the Vanek proposition in the presence of international differences in production techniques and global...
Provided by Purdue University (Krannert)
-
Whitepapers
How Product Returns Can Boost Sales And Profitability
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. A customer's product return...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
Whitepapers
Are Product Returns A Necessary Evil?
May 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. "Many firms treat customers...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
White Papers
Microfoundations For The Linear Demand Product Differentiation Model, With Applications
Mar 2009
This paper shows (1) that the Spence-Dixit-Vives model of linear demand for differentiated varieties is implied if supplies of substitutes reduce individual consumers' reservation prices as...
Provided by Purdue University (Krannert)
-
White Papers
Spackling: Smoothing Make-To-Order Production Of Mass-Customized Products With Make-To-Stock Production Of Standard Items
Oct 2007
Consider a mass customizer who produces multiple variants of a product in make-to-order fashion, and who also produces some standard variants as make-to-stock. The authors of this paper evaluate...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
Marketing Expenditures Over The Product Life Cycle: Asymmetries Between Dominant And Weak Brands
Feb 2009
Do managers vary their brands' advertising and sales force expenditures as the brands move from the growth to the mature stages of the Product Life Cycle (PLC)? Are these changes different for...
Provided by Texas A&M University
-
White Papers
A Decision Framework For The Access Strategy Of Medicines For Malaria Venture
Aug 2009
Many new Product Development Partnerships (PDPs) have recently been formed with the sole objective of developing drugs for neglected diseases with a high prevalence in the developing world. A...
Provided by INSEAD
-
White Papers
Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Jan 2008
An international marketing exercise consists of students orally providing an introduction in a chosen foreign language of what they, as potential salespeople, might say to a client in that...
Provided by Boise State University
-
White Papers
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis Of Demand In A Reward Program
Jul 2007
This paper examines a common assertion that customers in reward programs become "Locked in" as they accumulate credits toward earning a reward. The authors define a measure of switching costs and...
Provided by Stanford University
-
White Papers
CAM: A Spreading Activation Network Model Of Subcategory Construction When Categorization Uncertainty Is High
Nov 2008
The author develop a spreading activation model, which the author call the category activation model, to predict where within a category structure consumers are likely to position a subcategory...
Provided by INSEAD
-
White Papers
CAM: A Spreading Activation Network Model Of Subcategory Positioning When Categorization Uncertainty Is High
Mar 2008
Many new products (e.g., PDA phones) share features with multiple categories, but are also substantially different from each of these categories. When consumers encounter such a product, they may...
Provided by INSEAD
-
White Papers
The Power Of Positioning
Jan 2010
Many senior living industry professionals have no doubt heard or uttered the phrase "Repositioning the campus." Architects, accountants, marketers, and operators have likely been exposed to this...
Provided by Dixon Hughes
-
White Papers
Working Smarter With Product Positioning Matrix Diagrams
Apr 2009
"Positioning" is a common marketing buzzword. It means "How is one's product positioned compared with the competition?" There can be no positioning without something else to position against. In...
Provided by SmartDraw
-
White Papers
Marketing Concepts; Segmentation And The Product Development Process
Nov 2008
This paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. It looks at the value and application of segmentation and then...
Provided by EuroJournals
