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positioning and segmentation
(103 results)-
Downloads
Try IBM Cognos Express FREE for 30 days for integrated reporting, analysis & planning
Dec 2009
Download a free trial of IBM Cognos Express, the first and only integrated business intelligence (BI) and planning solution purpose-built for midsize companies. Get essential reporting, analysis,...
Provided by IBM
-
Whitepapers
Gartner's Magic Quadrant for Product Information Management
Dec 2005
This report is a must-read if you're an IT strategist who's currently evaluating product information management (PIM) technologies. It explains why the as-yet-immature PIM market is evolving...
Provided by IBM
-
Whitepapers
Product Information Management (PIM) Advances the Next Generation of E-commerce
Sep 2006
Download this white paper by Julie Hahnke, President of IDTech, to learn how your business can benefit from correct, consistent and readily available product information, which can be securely...
Provided by IBM
-
Whitepapers
Tips for Maximizing Efficiency in a VMware vSphere Environment
Mar 2012
There are many ways to improve efficiency in a VMware environment. This paper provides many tips for achieving a more efficient environment from looking at the storage to viewing the entire...
Provided by Global Knowledge
-
Case Studies
Case Study: Sales and Channel Management
Jan 2006
A specialty chemicals manufacturer was working with a limited sales model. The company asked McKinsey to help them expand beyond this sales model with transactional sales tools. McKinsey worked...
Provided by McKinsey & Company
-
White Papers
Market Segmentation
Feb 2010
When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a...
Provided by Decision Analyst
-
White Papers
Market Segmentation To Grow Customers, Sales And Profits
Jul 2010
Deepen market research when you realize that the market is shifting, growing, and becoming more diverse. Identify possibilities for segmenting your markets or identifying a new niche through...
Provided by American Express
-
White Papers
Securing Your Mobile Workforce
Nov 2010
This three-part report describes how all businesses can benefit from SaaS services, in particular the variety of services that make up hosted services from Symantec. It also provides advice, best...
Provided by Symantec
-
White Papers
Extending BAN Logic for Reasoning With Modern PKI-Based Protocols
Aug 2008
BAN Logic is a well-known authentication logic which, despite other more recent logics and formal methods, remains popular with many protocol designers. BAN Logic however does not properly deal...
Provided by National University of Singapore School of Business
-
White Papers
Beyond Survival: Thriving Through the Turbulence: BI in the Retail Industry
Mar 2009
Find out how retail organizations are improving the bottom line, by focusing on key tactics designed to facilitate low cost, and efficient, customer-centric operations, all of which require...
Provided by SAP
-
White Papers
The Power Of Brands Lies In Focus
May 2009
Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer...
Provided by American Express
-
Whitepapers
Get more from BI by understanding your analysis needs
Oct 2009
By understanding the four major types of analysis companies can avoid the common pitfalls that derail more traditional approaches to BI implementation.
Provided by IBM
-
White Papers
Mainstream: Not A Target Market
Jul 2009
Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Your target customers, of course, are those who are...
Provided by American Express
-
Webcasts
Demo: Analysis with IBM Cognos Express
Sep 2009
Midsize businesses need the ability to spot business problems immediately and recognize emerging trends quickly. They should be able to easily answer essential business questions such as, "Which...
Provided by IBM
-
White Papers
Market Positioning 101: The Fundamentals Of Positioning A Product Or Company In A Market
Mar 2008
There are myriad books, articles and other valuable sources of advice on how to position a product, service, or company for successful competition within a market. Nearly all of them have a common...
Provided by Suite101
-
White Papers
Marketing 101: Positioning Your Product Or Company
Jul 2009
Positioning is a critical step in the process of developing a successful company or product. Unfortunately, few companies give much thought to their positioning strategy. A company's "Position" is...
Provided by Associated Content
-
White Papers
Positioning
Sep 2007
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Achieving High Performance In The Department Stores And General Merchandising Segment
Oct 2009
For over 20 years, industry analysts have been forecasting the death of the traditional department store. The causes of the segment's pending demise, according to the experts, include the growing...
Provided by Accenture
-
White Papers
Global Segmentation - Dealing With Cross-Cultural Differences In Survey Rating Scale Usage
Sep 2007
Fourth-generation (4G) technologies are bringing high-speed broadband devices and services to the wireless world. This in-depth discussion by Accenture specialists explores the six major...
Provided by Decision Analyst
-
White Papers
Comparison Of Segmentation Approaches
Apr 2009
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
Jan 2009
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
Whitepapers
How Product Returns Can Boost Sales & Profitability
Jan 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. Every company has an optimal...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
White Papers
Businesses Can Win The Competition With Open-Source Technology
Sep 2008
How can a business compete with a free product? It's not easy, and it's more than just a theoretical question. U.S. newspapers are finding it difficult to compete with free news and the commentary...
Provided by Stanford University
-
White Papers
Microfoundations For The Linear Demand Product Differentiation Model, With Applications
Mar 2009
This paper shows (1) that the Spence-Dixit-Vives model of linear demand for differentiated varieties is implied if supplies of substitutes reduce individual consumers' reservation prices as...
Provided by Purdue University (Krannert)
-
White Papers
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis Of Demand In A Reward Program
Jul 2007
This paper examines a common assertion that customers in reward programs become "Locked in" as they accumulate credits toward earning a reward. The authors define a measure of switching costs and...
Provided by Stanford University
-
White Papers
The Power Of Positioning
Jan 2010
Many senior living industry professionals have no doubt heard or uttered the phrase "Repositioning the campus." Architects, accountants, marketers, and operators have likely been exposed to this...
Provided by Dixon Hughes
-
White Papers
Working Smarter With Product Positioning Matrix Diagrams
Apr 2009
"Positioning" is a common marketing buzzword. It means "How is one's product positioned compared with the competition?" There can be no positioning without something else to position against. In...
Provided by SmartDraw
-
White Papers
Marketing Concepts; Segmentation And The Product Development Process
Nov 2008
This paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. It looks at the value and application of segmentation and then...
Provided by EuroJournals
-
White Papers
Segmentation, Advertising And Prices
Jul 2007
This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer...
Provided by Tinbergen Institute
-
White Papers
Segmentation And Customer Loyalty
May 2009
Loyal customers are important to businesses because they offer a steady revenue stream, higher profit margins and enthusiastic referrals. But in a down economy, price sensitivity can trump...
Provided by Nielsen
-
White Papers
Theoretical Aspects Of Product Positioning In The Market
Mar 2008
The paper consists of fourteen parts, starting with the introduction where the novelty, the problem of the research, the object of the research, the purpose of the research and the research...
Provided by Kauno technologijos universitetas
-
White Papers
Reach The Right Audience For Your Marketing Campaigns
Jun 2007
Customer segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer segmentation can be a powerful means to identify unmet customer...
Provided by ResMark Consulting
-
White Papers
Developing Marketing Strategies
Oct 2007
Market segmentation is the process of identifying smaller, or niche, markets within mass markets. The four factors are demographic, geographic, psychographic and behavioural. Demographic factors...
Provided by Pearson Education
-
White Papers
A New Global Brand Positioning Strategy- The Process Of Horizontal And Vertical Segment Combination
May 2009
This paper conducts an in-depth case study of a young and successful global brand company to explore the global brand positioning process. Evidence shows that generation of global brand...
Provided by National Taiwan University
-
White Papers
Strategic Market Segmentation: Improving The Focus Of Strategic Marketing Research
Jan 2010
While top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential....
Provided by Adelphi Group
-
White Papers
A Definition Of Positioning
Aug 2008
Positioning is a marketing method for creating the perception of a product, brand, or company identity. According to Jack Trout1 Since that time in marketing, positioning is the technique in which...
Provided by Unique Business Strategies
-
White Papers
Good Product Positioning: Essential To Market Strategy
Jan 2008
What factor often accounts for the difference between success and failure in young companies with innovative products in fast-changing markets? The answer: Product Position. In essence, product...
Provided by Next Stage Consulting
-
Webcasts
Grounds For Conversation: Optimizing Your Segmenting Strategies
Jul 2009
In this webcast, Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions welcome Brent Lever, a SAS Solution Architect, to...
Provided by SAS Institute
-
White Papers
Data Mining Can Help Retailers Realize The Promise Of Enterprise CRM Systems
Dec 2007
Organizations have spent vast amounts of money in pursuit of the perfect CRM system, yet the full promise of CRM is rarely realized. The original premise of CRM was threefold: To understand...
Provided by CustomerThink
-
Webcasts
Michael Lawson Discusses Apple's Release Of The iPhone
Jun 2007
Mike Lawson, Professor of Information Systems, discusses how iPhone continues to accelerate changes in the music industry while portending even greater transformations - and perhaps signifying the...
Provided by Boston University School of Management
-
Whitepapers
IBM Social Analytics: The science behind social media marketing
Apr 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social...
Provided by IBM
-
Whitepapers
How Brands Can Optimize Social Strategies with Analytics White Paper
Aug 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media. Brands need to know exactly which specific data is available...
Provided by Oracle
-
Whitepapers
Transforming IT with 5th Generation IBM Enterprise x Architecture
Jul 2012
As a leader in marketing services and technology, Acxiom supports successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
-
Whitepapers
Tips for Maximizing Efficiency in a VMware vSphere Environment
Mar 2012
There are many ways to improve efficiency in a VMware environment. This paper provides many tips for achieving a more efficient environment from looking at the storage to viewing the entire...
Provided by Global Knowledge
-
White Papers
Five Tips to Better Digital Customer Conversations
Dec 2011
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
-
White Papers
Take Or Pay Contracts And Market Segmentation
Nov 2007
This paper examines competition in the liberalized natural gas market. Each .firm has zero marginal cost core capacity, due to long term contracts with take or pay obligations, and additional...
Provided by Munich Personal Repec Archive
-
White Papers
Tribal Art Market Signs And Signals: Conspicuous Consumption And Market Segmentation
Jan 2011
Does a form of socially relevant conspicuous consumption segment the Tribal Art market? In this paper, the authors address this question presenting a model based on the signaling theory and they...
Provided by University of Bologna
-
White Papers
Ordered Search In Differentiated Markets
Feb 2009
This paper presents an ordered search model in which consumers search both for price and product fitness. The authors show that there is price dispersion in equilibrium and prices rise in the...
Provided by Munich Personal Repec Archive
-
White Papers
European Corporate Bond Market Integration: Lessons From EMU
Dec 2010
The scope of this paper is to point out the features of European corporate bond market, in particular its development since the euro introduction. The authors structured the paper on chapters that...
Provided by Munich Personal Repec Archive
-
White Papers
Earnings Management And Audit Quality In Europe: Evidence From The Private Client Segment Market
Aug 2008
This paper contributes to the recent literature on financial reporting quality in private (i.e. non-listed) companies (Ball and Shivakumar, 2005; Burgstahler et al., 2006) by examining whether in...
Provided by Maastricht University
-
White Papers
Networks Of Collaboration In Multi-market Oligopolies
Jan 2011
The result that firms competing in a Cournot oligopoly with pair wise collaboration form a complete network under zero or negligible link formation costs provided by Goyal and Joshi (2003) no...
Provided by Munich Personal Repec Archive
-
White Papers
Anatomy Of Russia~s Market Segmentation
Jul 2008
Based on a relationship between price difference and demand difference among locations, the role of various market frictions in causing segmentation of the Russian goods market is analyzed. The...
Provided by Katholieke Universiteit Leuven
-
White Papers
No Education, No Good Jobs? Evidence On The Relationship Between Education And Labor Market Segmentation
Oct 2007
This paper assesses labor market segmentation across formal and informal salaried jobs and self-employment in three Latin American and three transition countries. It looks separately at the...
Provided by Inter-American Development Bank
-
White Papers
Mergers In Imperfectly Segmented Markets
Sep 2009
The authors present a model with firms selling (homogeneous) products in two imperfectly segmented markets (a "High-Demand" and a "Low-Demand" market). Buyers are mobile but restricted by...
Provided by German Institute of Economic Research (DIW Berlin Deutsches Institut für Wirtschaftsforschung e.V.)
-
White Papers
Ten Tips For Developing A Meaningful Market Analysis
Jan 2011
It's critical that you develop a clear view of how the world at large - including your competition - affects your business and its profitability. But the depth of detail in your market analysis...
Provided by Stengel Solutions
-
White Papers
How To Guide: Adopting Consultative Selling
Jul 2009
How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so...
Provided by Demand Metric
-
White Papers
How To Guide: Product Management Tools, Techniques & Roadmaps
Jul 2009
Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards...
Provided by Demand Metric
-
White Papers
Industrial Structure, Trade And Regional Economics: Market Segmentation
Jan 2010
The authors consider a general equilibrium model a la Bhaskar (Review of Economic Studies 2002): there are complementarities across sectors, each of which comprises (many) heterogeneous...
Provided by University of Glasgow
-
White Papers
How Social Media Is Revolutionizing the Apparel Industry - One Message at a Time
Feb 2011
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
Provided by SAP
-
White Papers
The Strategist's Choice: Segmentation
Apr 2008
Segmentation is vital in determining the most attractive part of a market to enter - or create, and for established firms in deciding how to allocate resources among different segments. The...
Provided by Unique Business Strategies
-
White Papers
The Ten Best Positioning Strategies: Owning A Winning Position
Mar 2009
A position is a simple, credible story that can be summarized in one or two key words. It's about owning a big idea in one's marketplace. The most successful and recognized companies have strong...
Provided by Deluxe Enterprise Operations
-
Whitepapers
Security and the Cloud
Oct 2010
This new Forrester Research white paper explores the current security landscape in cloud services and analyzes the emergence and likely evolution of highly secure, trusted cloud services over the...
Provided by Citrix Online
-
Webcasts
Tips For Bringing Your Brand Into The Facebook Era
Dec 2008
Electronic Arts, Coca-Cola and more explain how they are positioning their brands on social networks such as Facebook and MySpace.
Provided by iMedia Communications
-
White Papers
Indo-Vation: Tapping The Indian Market
Nov 2010
Innovating for a local market, both with product and pricing, as well as an aggressive marketing strategy, have proved particularly effective, says Dinesh Dayal (MBA '84J), L'Oreal India's chief...
Provided by INSEAD
-
White Papers
Securing Your Mobile Workforce
Nov 2010
This three-part report describes how all businesses can benefit from SaaS services, in particular the variety of services that make up hosted services from Symantec. It also provides advice, best...
Provided by Symantec
-
White Papers
Envisioning An Uncertain Future
Mar 2010
New markets, new product segments, and new players are rewriting the rules of the passenger car industry and threatening to upend the traditional order. However, there is considerable uncertainty...
Provided by Boston Consulting Group
-
White Papers
What Women Want (In Financial Services)
Feb 2009
Financial services providers are always looking for ways to sharpen their segmentation - to provide the right offer to the right customer at the right time. Institutions that manage to do this...
Provided by Boston Consulting Group
-
White Papers
A Feast Of Inspiration
Feb 2010
Introduction of New Products and Services focuses on the process of bringing new products from concept to successful launch. Likewise, "Creativity is the new competitive advantage," Razeghi said....
Provided by Northwestern University (Kellogg)
-
Webcasts
Single Product, Single Focus
Feb 2008
Rather than poising his entrepreneurial efforts as a single company offering a suite of products, InCube Labs CEO Mir Imran believes in segmenting each product into its own stand-alone venture....
Provided by Stanford University
-
White Papers
Web 2.0: Engaging Customer Passion
Sep 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion...
Provided by Tridion B.V.
-
White Papers
Buzz Marketing: Marketing To Non-marketable Customer
Jan 2010
Buzz marketing, also known as 'word-of-mouth marketing' 'guerilla marketing' or 'stealth marketing' is an art of human kind to involve the trendsetters in any community to carry the brand's...
Provided by CompareCRM.com
-
White Papers
Protecting and Nurturing Your Brand - CMO
Sep 2010
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet...
Provided by SAP
-
Webcasts
N. Venkatraman Discusses Apple's Release Of The iPhone
Jun 2007
N. Venkatraman, Professor of Information Systems, asserts that iPhone is not just another product launch: it's the "Prototypical example" of the shifts we'll see in 21st-century industries,...
Provided by Boston University School of Management
-
Webcasts
Michael Lawson Discusses Apple's Release Of The iPhone
Jun 2007
Mike Lawson, Professor of Information Systems, discusses how iPhone continues to accelerate changes in the music industry while portending even greater transformations - and perhaps signifying the...
Provided by Boston University School of Management
-
White Papers
Data Mining Can Help Retailers Realize The Promise Of Enterprise CRM Systems
Dec 2007
Organizations have spent vast amounts of money in pursuit of the perfect CRM system, yet the full promise of CRM is rarely realized. The original premise of CRM was threefold: To understand...
Provided by CustomerThink
-
White Papers
Market Segmentation To Grow Customers, Sales And Profits
Jul 2010
Deepen market research when you realize that the market is shifting, growing, and becoming more diverse. Identify possibilities for segmenting your markets or identifying a new niche through...
Provided by American Express
-
Webcasts
Grounds For Conversation: Optimizing Your Segmenting Strategies
Jul 2009
In this webcast, Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions welcome Brent Lever, a SAS Solution Architect, to...
Provided by SAS Institute
-
White Papers
Good Product Positioning: Essential To Market Strategy
Jan 2008
What factor often accounts for the difference between success and failure in young companies with innovative products in fast-changing markets? The answer: Product Position. In essence, product...
Provided by Next Stage Consulting
-
White Papers
A Definition Of Positioning
Aug 2008
Positioning is a marketing method for creating the perception of a product, brand, or company identity. According to Jack Trout1 Since that time in marketing, positioning is the technique in which...
Provided by Unique Business Strategies
-
White Papers
Strategic Market Segmentation: Improving The Focus Of Strategic Marketing Research
Jan 2010
While top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential....
Provided by Adelphi Group
-
White Papers
Criteria Necessary For A Market Segment Improves Marketing
Jan 2008
Knowing the five criteria necessary for a market segment helps you, as a small business owner, to improve your marketing. Effective marketing caters to your best potential customers - your target...
Provided by contentdig.com
-
White Papers
Levels Of Market Segmentation
May 2008
A market segment consists of a large identifiable group within a market. A company that practices segment marketing recognizes that buyers differ in their wants, purchasing power, geographical...
Provided by DiscoveryArticles.com
-
White Papers
Extending BAN Logic for Reasoning With Modern PKI-Based Protocols
Aug 2008
BAN Logic is a well-known authentication logic which, despite other more recent logics and formal methods, remains popular with many protocol designers. BAN Logic however does not properly deal...
Provided by National University of Singapore School of Business
-
White Papers
Beyond Survival: Thriving Through the Turbulence: BI in the Retail Industry
Mar 2009
Find out how retail organizations are improving the bottom line, by focusing on key tactics designed to facilitate low cost, and efficient, customer-centric operations, all of which require...
Provided by SAP
-
White Papers
The Power Of Brands Lies In Focus
May 2009
Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer...
Provided by American Express
-
Whitepapers
Get more from BI by understanding your analysis needs
Oct 2009
By understanding the four major types of analysis companies can avoid the common pitfalls that derail more traditional approaches to BI implementation.
Provided by IBM
-
White Papers
Mainstream: Not A Target Market
Jul 2009
Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Your target customers, of course, are those who are...
Provided by American Express
-
Downloads
Try IBM Cognos Express FREE for 30 days for integrated reporting, analysis & planning
Dec 2009
Download a free trial of IBM Cognos Express, the first and only integrated business intelligence (BI) and planning solution purpose-built for midsize companies. Get essential reporting, analysis,...
Provided by IBM
-
Webcasts
Demo: Analysis with IBM Cognos Express
Sep 2009
Midsize businesses need the ability to spot business problems immediately and recognize emerging trends quickly. They should be able to easily answer essential business questions such as, "Which...
Provided by IBM
-
White Papers
Market Positioning 101: The Fundamentals Of Positioning A Product Or Company In A Market
Mar 2008
There are myriad books, articles and other valuable sources of advice on how to position a product, service, or company for successful competition within a market. Nearly all of them have a common...
Provided by Suite101
-
White Papers
Marketing 101: Positioning Your Product Or Company
Jul 2009
Positioning is a critical step in the process of developing a successful company or product. Unfortunately, few companies give much thought to their positioning strategy. A company's "Position" is...
Provided by Associated Content
-
Case Studies
Case Study: Sales and Channel Management
Jan 2006
A specialty chemicals manufacturer was working with a limited sales model. The company asked McKinsey to help them expand beyond this sales model with transactional sales tools. McKinsey worked...
Provided by McKinsey & Company
-
White Papers
Positioning
Sep 2007
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Market Segmentation
Feb 2010
When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a...
Provided by Decision Analyst
-
White Papers
Achieving High Performance In The Department Stores And General Merchandising Segment
Oct 2009
For over 20 years, industry analysts have been forecasting the death of the traditional department store. The causes of the segment's pending demise, according to the experts, include the growing...
Provided by Accenture
-
White Papers
Global Segmentation - Dealing With Cross-Cultural Differences In Survey Rating Scale Usage
Sep 2007
Fourth-generation (4G) technologies are bringing high-speed broadband devices and services to the wireless world. This in-depth discussion by Accenture specialists explores the six major...
Provided by Decision Analyst
-
White Papers
Comparison Of Segmentation Approaches
Apr 2009
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
Jan 2009
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
Whitepapers
How Product Returns Can Boost Sales & Profitability
Jan 2010
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. Every company has an optimal...
Provided by University of North Carolina at Chapel Hill (Kenan-Flagler)
-
White Papers
Businesses Can Win The Competition With Open-Source Technology
Sep 2008
How can a business compete with a free product? It's not easy, and it's more than just a theoretical question. U.S. newspapers are finding it difficult to compete with free news and the commentary...
Provided by Stanford University
-
White Papers
Microfoundations For The Linear Demand Product Differentiation Model, With Applications
Mar 2009
This paper shows (1) that the Spence-Dixit-Vives model of linear demand for differentiated varieties is implied if supplies of substitutes reduce individual consumers' reservation prices as...
Provided by Purdue University (Krannert)
-
White Papers
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis Of Demand In A Reward Program
Jul 2007
This paper examines a common assertion that customers in reward programs become "Locked in" as they accumulate credits toward earning a reward. The authors define a measure of switching costs and...
Provided by Stanford University
-
White Papers
The Power Of Positioning
Jan 2010
Many senior living industry professionals have no doubt heard or uttered the phrase "Repositioning the campus." Architects, accountants, marketers, and operators have likely been exposed to this...
Provided by Dixon Hughes
-
White Papers
Working Smarter With Product Positioning Matrix Diagrams
Apr 2009
"Positioning" is a common marketing buzzword. It means "How is one's product positioned compared with the competition?" There can be no positioning without something else to position against. In...
Provided by SmartDraw
-
White Papers
Marketing Concepts; Segmentation And The Product Development Process
Nov 2008
This paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. It looks at the value and application of segmentation and then...
Provided by EuroJournals
-
White Papers
Segmentation, Advertising And Prices
Jul 2007
This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer...
Provided by Tinbergen Institute
-
White Papers
Segmentation And Customer Loyalty
May 2009
Loyal customers are important to businesses because they offer a steady revenue stream, higher profit margins and enthusiastic referrals. But in a down economy, price sensitivity can trump...
Provided by Nielsen
-
White Papers
Theoretical Aspects Of Product Positioning In The Market
Mar 2008
The paper consists of fourteen parts, starting with the introduction where the novelty, the problem of the research, the object of the research, the purpose of the research and the research...
Provided by Kauno technologijos universitetas
-
White Papers
Reach The Right Audience For Your Marketing Campaigns
Jun 2007
Customer segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer segmentation can be a powerful means to identify unmet customer...
Provided by ResMark Consulting
-
White Papers
Developing Marketing Strategies
Oct 2007
Market segmentation is the process of identifying smaller, or niche, markets within mass markets. The four factors are demographic, geographic, psychographic and behavioural. Demographic factors...
Provided by Pearson Education
-
White Papers
A New Global Brand Positioning Strategy- The Process Of Horizontal And Vertical Segment Combination
May 2009
This paper conducts an in-depth case study of a young and successful global brand company to explore the global brand positioning process. Evidence shows that generation of global brand...
Provided by National Taiwan University
-
White Papers
Strategic Market Segmentation: Improving The Focus Of Strategic Marketing Research
Jan 2010
While top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential....
Provided by Adelphi Group
-
White Papers
A Definition Of Positioning
Aug 2008
Positioning is a marketing method for creating the perception of a product, brand, or company identity. According to Jack Trout1 Since that time in marketing, positioning is the technique in which...
Provided by Unique Business Strategies
-
White Papers
Good Product Positioning: Essential To Market Strategy
Jan 2008
What factor often accounts for the difference between success and failure in young companies with innovative products in fast-changing markets? The answer: Product Position. In essence, product...
Provided by Next Stage Consulting
-
Webcasts
Grounds For Conversation: Optimizing Your Segmenting Strategies
Jul 2009
In this webcast, Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions welcome Brent Lever, a SAS Solution Architect, to...
Provided by SAS Institute
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White Papers
Market Segmentation To Grow Customers, Sales And Profits
Jul 2010
Deepen market research when you realize that the market is shifting, growing, and becoming more diverse. Identify possibilities for segmenting your markets or identifying a new niche through...
Provided by American Express
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White Papers
Data Mining Can Help Retailers Realize The Promise Of Enterprise CRM Systems
Dec 2007
Organizations have spent vast amounts of money in pursuit of the perfect CRM system, yet the full promise of CRM is rarely realized. The original premise of CRM was threefold: To understand...
Provided by CustomerThink
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Webcasts
Michael Lawson Discusses Apple's Release Of The iPhone
Jun 2007
Mike Lawson, Professor of Information Systems, discusses how iPhone continues to accelerate changes in the music industry while portending even greater transformations - and perhaps signifying the...
Provided by Boston University School of Management
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Webcasts
N. Venkatraman Discusses Apple's Release Of The iPhone
Jun 2007
N. Venkatraman, Professor of Information Systems, asserts that iPhone is not just another product launch: it's the "Prototypical example" of the shifts we'll see in 21st-century industries,...
Provided by Boston University School of Management
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White Papers
Protecting and Nurturing Your Brand - CMO
Sep 2010
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet...
Provided by SAP
