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product development and design
(321 results)-
White Papers
I Am Customer, Hear Me Roar
Dec 2007
If you are a product development house your customer's needs should sound the call of a lion's roar. If not, you may soon be hearing quite another sound - the ring of the creditor's call. Ignore...
Provided by Pragmatic Marketing
-
White Papers
Investment In Customer Advisory Programs Helps Build Business
Dec 2007
What do Monster.com, Sovereign Bank and Harvard Pilgrim Health Care, Inc. have in common? They all listen to their customers and act on this insight. They collaborate with their customers to keep...
Provided by Pragmatic Marketing
-
White Papers
Is Your Product A Missionary Or A Savior?
Dec 2007
The software industry, and the high technology industry in general, is so young that sometimes everything about it seems to be brand new. Taking a step back and using a Product Management...
Provided by Pragmatic Marketing
-
White Papers
Make Your Product Succeed: What Will It Take?
Dec 2007
As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. There's plenty of work to be done for product requirements,...
Provided by Pragmatic Marketing
-
White Papers
Missed Delivery Dates - The Trust Factor
Dec 2007
You just missed your target release date and the vice president of sales is on the phone with your boss right now, expressing his displeasure at your tardy delivery. To make matters worse, your...
Provided by Pragmatic Marketing
-
White Papers
Monitoring Metrics Puts You In The Drivers Seat
Dec 2007
Product managers in technology companies typically don't spend enough time analyzing product metrics. The numbers are sometimes hard to obtain and the volume of tactical activities they are faced...
Provided by Pragmatic Marketing
-
White Papers
More Performance Anxiety: More About Performance
Dec 2007
Not only do developers struggle with performance and scalability, often flying blind, but it spills over into product management, where it's a struggle to figure out where performance issues fit...
Provided by Pragmatic Marketing
-
White Papers
Multiple Products, Multiple Product Managers
Dec 2007
When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of...
Provided by Pragmatic Marketing
-
White Papers
No Job Too Big: Cutting Your Job Down To Size
Dec 2007
We've all heard of the "No job too small" attitude, where a person considers nothing beneath them or too trivial to tackle as part of getting their overall job accomplished. Well, it seems to me...
Provided by Pragmatic Marketing
-
White Papers
Performance Anxiety: Improving Product Performance
Dec 2007
One aspect of a software product which every company that develops software struggles with, all with very little outside guidance and standards for support, is product performance. A user's...
Provided by Pragmatic Marketing
-
White Papers
Product Management And Services
Dec 2007
Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a...
Provided by Pragmatic Marketing
-
White Papers
Where Do I Begin?: A Product Triage
Dec 2007
Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than...
Provided by Pragmatic Marketing
-
White Papers
Product Roadmaps
Dec 2007
A product roadmap is a frequent request from the sales force and others in the company. "What's coming in the next release and the ones after that?" Long buying cycles common with strategic...
Provided by Pragmatic Marketing
-
White Papers
Product Strategy Doesn't Just Happen
Dec 2007
Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product...
Provided by Pragmatic Marketing
-
White Papers
Reconciling Maintenance And New Releases
Dec 2007
One challenge facing a Product Manager is how to balance limited Development resources between the need for maintenance work on the one hand and for new capabilities on the other. Devoting too...
Provided by Pragmatic Marketing
-
White Papers
Sales Training: Revving Up The Troops
Dec 2007
One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell the product. As the person who has scrutinized and measured the market...
Provided by Pragmatic Marketing
-
White Papers
Sample Product Manager Job Description
Dec 2007
Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technology product managers. As Product...
Provided by Pragmatic Marketing
-
White Papers
Seven Things You Can Do To Improve Your Credibility On The Web
Dec 2007
Web credibility - like personal credibility - is paramount, and deserves every businessperson's attention. As you consider how you can make your organization's web presence more credible, we...
Provided by Pragmatic Marketing
-
White Papers
Seven Ways To Acquire And Retain Customer References
Dec 2007
Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a...
Provided by Pragmatic Marketing
-
White Papers
Surviving Product Management
Dec 2007
Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their...
Provided by Pragmatic Marketing
-
White Papers
Technical Sales Vs Marketing
Dec 2007
It would appear that technical sales tend to target the person who is installing the product or using the service. It addresses issues like capacity, performance and compatibility. Whereas...
Provided by Pragmatic Marketing
-
White Papers
Technology Assessment For A Better Strategy
Dec 2007
"Strategy" is such an overused term in our industry. "Where's your strategy?" or "It's our strategic direction!" or "How do these tactics fit into the strategy?" Let's start over. Market-driven...
Provided by Pragmatic Marketing
-
White Papers
Ten Things Product Managers Should Know About Sales
Dec 2007
Product managers routinely support the sales process but many times lack enough knowledge to do this. This paper discusses ten things that Product Managers (PM) need to know about sales, the sales...
Provided by Pragmatic Marketing
-
White Papers
The Four Phases Of Implementation
Dec 2007
This paper explains four phases of implementation which is a helpful concept that one can take from customer to customer, project to project, and job to job to help remain focused on results when...
Provided by Pragmatic Marketing
-
White Papers
The Fundamentals Of Revenue Forecasting
Dec 2007
It is nearly impossible to predict annual revenues precisely, particularly for new products or businesses, but it is critically important for companies to create high-quality revenue budgets. To...
Provided by Pragmatic Marketing
-
White Papers
The Product Management Triad
Dec 2007
How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a...
Provided by Pragmatic Marketing
-
White Papers
The Real Ideal: Strategy To Tactics And Back
Dec 2007
Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not...
Provided by Pragmatic Marketing
-
White Papers
Time For Product Management
Dec 2007
Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management?...
Provided by Pragmatic Marketing
-
White Papers
Tips & Tools: How To Run Customer Focus Groups Successfully
Dec 2007
Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. A simple but effective way to help remedy this is to...
Provided by Pragmatic Marketing
-
White Papers
Using Force Field Analysis To Listen To Customers
Dec 2007
Force field analysis is a simple tool to listen to your customers. But don't forget to report back to the group later on what you learned. If you discover new driving forces, these might be folded...
Provided by Pragmatic Marketing
-
White Papers
What Do I Do With All These Facts?
Dec 2007
You understand that Nothing Important Happens In The Office. For the past six months, you've been vigilant about finding time and funding to get out. You've diligently recorded your observations....
Provided by Pragmatic Marketing
-
White Papers
Where Should Product Management Be In The Company?
Dec 2007
It's time for a re-organization. After all, it's been almost few months since the last one. But where should we put product management? It seems that many corporations try to solve internal...
Provided by Pragmatic Marketing
-
White Papers
Who's Driving Your Company?
Dec 2007
Every company claims it wants to deliver value to its customers, be profitable, and establish leadership in its core markets. Such assertions seem only natural and one would expect to be presented...
Provided by Pragmatic Marketing
-
White Papers
2 Parts Enlightenment, 1 Part Truth, And A Smidge Of Creation
Dec 2007
A colleague is preparing a competitive defense strategy, and talked to my team recently about what to do to prepare. We helped him in terms of process steps: the need to build a common data set,...
Provided by Pragmatic Marketing
-
White Papers
Corporate Blogs For Technology Businesses: Authentic Marketing At Work
Dec 2007
The rules for reaching your buyers through online communications have changed dramatically. Most marketers know and use several ways to tell their story on the web: email marketing and...
Provided by Pragmatic Marketing
-
White Papers
Even Steinways Get Out Of Tune
Dec 2007
What's the difference between an ethical leader and a business leader? Are they mutually exclusive, a subset of each other, or one and the same? Like the best Steinway can get out of tune, we...
Provided by Pragmatic Marketing
-
White Papers
The ROI Of Being Market-Driven
Dec 2007
This paper helps you gain strategic visibility for the ROI (Return On Investment) of being market-driven. And while we can't calculate exactly what that figure is for your company, product, or...
Provided by Pragmatic Marketing
-
White Papers
Achieving Success With Remote Software Demonstrations
Dec 2007
The name of the game in remote demonstrations is interactivity! Your ability to attract and compel your audience's attention is your recipe for success. How many times have you been on the...
Provided by Pragmatic Marketing
-
White Papers
Effective Sales Presentations: Advancing The Sales Cycle
Dec 2007
No sales presentation will be successful without aligning your sales and marketing organizations. With such goal-oriented cooperation in place, you can help your sales representatives succeed by...
Provided by Pragmatic Marketing
-
White Papers
Focal Point: Adding To Sales Discussions
Dec 2007
Product Managers provide a unique role in a software company, something that may include skills in Sales, Marketing, and Development, but reaches well beyond the scope of any of those three...
Provided by Pragmatic Marketing
-
White Papers
Product Roadmaps
Dec 2007
A product roadmap is a frequent request from the sales force and others in the company. "What's coming in the next release and the ones after that?" Long buying cycles common with strategic...
Provided by Pragmatic Marketing
-
White Papers
Where Do I Begin?: A Product Triage
Dec 2007
Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than...
Provided by Pragmatic Marketing
-
White Papers
Product Management And Services
Dec 2007
Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a...
Provided by Pragmatic Marketing
-
White Papers
Performance Anxiety: Improving Product Performance
Dec 2007
One aspect of a software product which every company that develops software struggles with, all with very little outside guidance and standards for support, is product performance. A user's...
Provided by Pragmatic Marketing
-
White Papers
No Job Too Big: Cutting Your Job Down To Size
Dec 2007
We've all heard of the "No job too small" attitude, where a person considers nothing beneath them or too trivial to tackle as part of getting their overall job accomplished. Well, it seems to me...
Provided by Pragmatic Marketing
-
White Papers
Multiple Products, Multiple Product Managers
Dec 2007
When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of...
Provided by Pragmatic Marketing
-
White Papers
More Performance Anxiety: More About Performance
Dec 2007
Not only do developers struggle with performance and scalability, often flying blind, but it spills over into product management, where it's a struggle to figure out where performance issues fit...
Provided by Pragmatic Marketing
-
White Papers
Monitoring Metrics Puts You In The Drivers Seat
Dec 2007
Product managers in technology companies typically don't spend enough time analyzing product metrics. The numbers are sometimes hard to obtain and the volume of tactical activities they are faced...
Provided by Pragmatic Marketing
-
White Papers
Missed Delivery Dates - The Trust Factor
Dec 2007
You just missed your target release date and the vice president of sales is on the phone with your boss right now, expressing his displeasure at your tardy delivery. To make matters worse, your...
Provided by Pragmatic Marketing
-
White Papers
Make Your Product Succeed: What Will It Take?
Dec 2007
As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. There's plenty of work to be done for product requirements,...
Provided by Pragmatic Marketing
-
White Papers
Is Your Product A Missionary Or A Savior?
Dec 2007
The software industry, and the high technology industry in general, is so young that sometimes everything about it seems to be brand new. Taking a step back and using a Product Management...
Provided by Pragmatic Marketing
-
White Papers
Investment In Customer Advisory Programs Helps Build Business
Dec 2007
What do Monster.com, Sovereign Bank and Harvard Pilgrim Health Care, Inc. have in common? They all listen to their customers and act on this insight. They collaborate with their customers to keep...
Provided by Pragmatic Marketing
-
White Papers
I Am Customer, Hear Me Roar
Dec 2007
If you are a product development house your customer's needs should sound the call of a lion's roar. If not, you may soon be hearing quite another sound - the ring of the creditor's call. Ignore...
Provided by Pragmatic Marketing
-
White Papers
How To Make Selling Complex Solutions Simple
Dec 2007
Poor product training often results in low sales revenues and slow take-up of new products. The dilemma is that customer-centric sales people (i.e., not product specialists) need to spend as much...
Provided by Pragmatic Marketing
-
White Papers
How To Interview Your Customers
Dec 2007
Your personal success depends on talking to your customers. Here are ten points to help you do just that. You know you should be interviewing customers. But you just never seem to get it done. Why...
Provided by Pragmatic Marketing
-
White Papers
How To Fit Your Product Strategy To Small & Medium-Sized Businesses
Dec 2007
One of the key problems SMBs (Small and Medium-Sized Businesses) face is trying to use the "One-size fits all" offerings of many current technology products on the market. Challenges that need to...
Provided by Pragmatic Marketing
-
White Papers
Holding A Successful Customer Conference
Dec 2007
Few things have more power to build customer loyalty than holding a customer conference. Just as true, few things require as much preparation, on-site work, and expense. The customer conferences...
Provided by Pragmatic Marketing
-
White Papers
High Impact Product Management: Creating And Measuring Product Management Success
Dec 2007
There are many different ways companies structure and approach Product Management (PM). Particularly in firms where a certain PM maturity level hasn't yet been reached, PM Professionals can...
Provided by Pragmatic Marketing
-
White Papers
Getting Management To Buy-In On Positioning
Dec 2007
When members of the executive management team communicate with key-market influencers, are they delivering the right message? Or winging it? Are the product people muttering that management...
Provided by Pragmatic Marketing
-
White Papers
Exploiting The Full Potential Of After-Sales Market
Dec 2007
A vast majority of high-tech firms managed to grow successfully during the recent economic downturn by developing their after-sales services. In the high-technology sector, more than any other...
Provided by Pragmatic Marketing
-
White Papers
End Of Life: Retiring A Product
Dec 2007
Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time? One aspect of product management that people talk...
Provided by Pragmatic Marketing
-
White Papers
Due Diligence For New Product Ideas
Dec 2007
The process of due diligence is something that is customarily done in the venture capital community to evaluate the potential of ventures and startups, and it consists of analyzing and validating...
Provided by Pragmatic Marketing
-
White Papers
Degrees Of Ability: Hiring Into Product Management
Dec 2007
Product Management is not a job for which people can go out and get a degree. You can get a degree in Computer Science that covers the knowledge you need in order to start out as a programmer. You...
Provided by Pragmatic Marketing
-
White Papers
Creating The Right Product Roadmap
Dec 2007
In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap inside and outside of the company. However, one of the biggest problems is they...
Provided by Pragmatic Marketing
-
White Papers
Competitive Information And Sales Guides: What Sales Forces Need To Win
Dec 2007
Sales forces expect sales guides to arm them with information they need to confidently sell the company's solution, including ways to handle the competition. Yet some sales guides gloss over the...
Provided by Pragmatic Marketing
-
White Papers
Competitive Analysis: Digging For Info
Dec 2007
Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better, or as a way of determining which features to add in order to...
Provided by Pragmatic Marketing
-
White Papers
Change Now, Change Later
Dec 2007
Why do corporate image and Name Identities die a slow death? Globally speaking, every hour, around the clock, seven days a week, a major corporation is forced to change its name. Sometimes it's...
Provided by Pragmatic Marketing
-
White Papers
Building A Better Beta
Dec 2007
Delivering a successful beta program can be one of the hardest things to do as a product manager. The difficulty arises because so much is out of the product manager's direct control and in the...
Provided by Pragmatic Marketing
-
White Papers
Avoiding The "Netscape Moment"
Dec 2007
Competition in the technology industry is fundamental. Without it, we would never have seen the innovations and incredibly cool stuff that have informed, transformed, and improved our daily lives....
Provided by Pragmatic Marketing
-
White Papers
Are You Decent?: The Naked Truth About Product Management Performance
Dec 2007
Product management is typically thankless. A Product Manager (PM) is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the...
Provided by Pragmatic Marketing
-
White Papers
A Model For Metrics-Driven Feature Prioritization
Dec 2007
In most companies, feature prioritization does have a basis in customer needs and requirements, but this information is typically collected rather anecdotally from a small number of customers and...
Provided by Pragmatic Marketing
-
White Papers
A Market Intelligence Primer
Dec 2007
So what is Market Intelligence? In its broadest sense, Market Intelligence is the capturing of information relevant to a companies markets. In a more practical context, it is the gathering,...
Provided by Pragmatic Marketing
-
White Papers
A Fact-Based Approach To Outsourcing For Product Managers
Dec 2007
Outsourcing. The word itself polarizes forces between those who love it and those who loathe it. The word outsourcing invokes fears of the unknown, of losing jobs, of losing competitive advantage,...
Provided by Pragmatic Marketing
-
White Papers
Building Product Management Credibility
Dec 2007
How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? Unless you are in a rare...
Provided by Pragmatic Marketing
-
White Papers
Where Is The Good Advertising?
Dec 2007
Most high-tech advertising is atrocious. Why? The author have two theories: most businesses don't have a distinctive competence; and any effective advertising is ruined by internal committees. Do...
Provided by Pragmatic Marketing
-
White Papers
Tune Your Tools For Sales Results
Dec 2007
If you want to rapidly and consistently help reps to achieve results, begin by learning the steps they take as they transform a lead into a customer: Meet with your sales managers to understand...
Provided by Pragmatic Marketing
-
White Papers
There's A Reason No One Is Listening
Dec 2007
The content published on most vendor websites and collateral ranges from useless to incomprehensible. If the author had a dime for every company that describes their high tech solution as...
Provided by Pragmatic Marketing
-
White Papers
The Mysteries And Future Of Websites
Dec 2007
Websites have just completed a full circle of a hard struggle, and somehow survived where other traditional marketing tools and old principals failed big time. Now the same sites and domain names...
Provided by Pragmatic Marketing
-
White Papers
The Art Of Panels
Dec 2007
Most panels have audiences of 100 to 250 people; however, approximately 20,000 people watched Churchill Club's "Startup 2006" panel. More people probably watched this panel than any other panel in...
Provided by Pragmatic Marketing
-
White Papers
Ten Marketing Challenges That Can Make Or Break Your Business
Dec 2007
This paper helps to identify and assess the company's current marketing efforts. The reader can rate his or her company with the help of the survey and target problem areas by understanding...
Provided by Pragmatic Marketing
-
White Papers
I Am Customer, Hear Me Roar
Dec 2007
If you are a product development house your customer's needs should sound the call of a lion's roar. If not, you may soon be hearing quite another sound - the ring of the creditor's call. Ignore...
Provided by Pragmatic Marketing
-
White Papers
Investment In Customer Advisory Programs Helps Build Business
Dec 2007
What do Monster.com, Sovereign Bank and Harvard Pilgrim Health Care, Inc. have in common? They all listen to their customers and act on this insight. They collaborate with their customers to keep...
Provided by Pragmatic Marketing
-
White Papers
Is Your Product A Missionary Or A Savior?
Dec 2007
The software industry, and the high technology industry in general, is so young that sometimes everything about it seems to be brand new. Taking a step back and using a Product Management...
Provided by Pragmatic Marketing
-
White Papers
Make Your Product Succeed: What Will It Take?
Dec 2007
As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. There's plenty of work to be done for product requirements,...
Provided by Pragmatic Marketing
-
White Papers
Missed Delivery Dates - The Trust Factor
Dec 2007
You just missed your target release date and the vice president of sales is on the phone with your boss right now, expressing his displeasure at your tardy delivery. To make matters worse, your...
Provided by Pragmatic Marketing
-
White Papers
Monitoring Metrics Puts You In The Drivers Seat
Dec 2007
Product managers in technology companies typically don't spend enough time analyzing product metrics. The numbers are sometimes hard to obtain and the volume of tactical activities they are faced...
Provided by Pragmatic Marketing
-
White Papers
More Performance Anxiety: More About Performance
Dec 2007
Not only do developers struggle with performance and scalability, often flying blind, but it spills over into product management, where it's a struggle to figure out where performance issues fit...
Provided by Pragmatic Marketing
-
White Papers
Multiple Products, Multiple Product Managers
Dec 2007
When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of...
Provided by Pragmatic Marketing
-
White Papers
No Job Too Big: Cutting Your Job Down To Size
Dec 2007
We've all heard of the "No job too small" attitude, where a person considers nothing beneath them or too trivial to tackle as part of getting their overall job accomplished. Well, it seems to me...
Provided by Pragmatic Marketing
-
White Papers
Performance Anxiety: Improving Product Performance
Dec 2007
One aspect of a software product which every company that develops software struggles with, all with very little outside guidance and standards for support, is product performance. A user's...
Provided by Pragmatic Marketing
-
White Papers
Product Management And Services
Dec 2007
Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a...
Provided by Pragmatic Marketing
-
White Papers
Where Do I Begin?: A Product Triage
Dec 2007
Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than...
Provided by Pragmatic Marketing
-
White Papers
Product Roadmaps
Dec 2007
A product roadmap is a frequent request from the sales force and others in the company. "What's coming in the next release and the ones after that?" Long buying cycles common with strategic...
Provided by Pragmatic Marketing
-
White Papers
Product Strategy Doesn't Just Happen
Dec 2007
Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product...
Provided by Pragmatic Marketing
-
White Papers
Reconciling Maintenance And New Releases
Dec 2007
One challenge facing a Product Manager is how to balance limited Development resources between the need for maintenance work on the one hand and for new capabilities on the other. Devoting too...
Provided by Pragmatic Marketing
-
White Papers
Sales Training: Revving Up The Troops
Dec 2007
One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell the product. As the person who has scrutinized and measured the market...
Provided by Pragmatic Marketing
-
White Papers
Sample Product Manager Job Description
Dec 2007
Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technology product managers. As Product...
Provided by Pragmatic Marketing
-
White Papers
Seven Things You Can Do To Improve Your Credibility On The Web
Dec 2007
Web credibility - like personal credibility - is paramount, and deserves every businessperson's attention. As you consider how you can make your organization's web presence more credible, we...
Provided by Pragmatic Marketing
-
White Papers
Seven Ways To Acquire And Retain Customer References
Dec 2007
Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a...
Provided by Pragmatic Marketing
-
White Papers
Surviving Product Management
Dec 2007
Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their...
Provided by Pragmatic Marketing
-
White Papers
Technical Sales Vs Marketing
Dec 2007
It would appear that technical sales tend to target the person who is installing the product or using the service. It addresses issues like capacity, performance and compatibility. Whereas...
Provided by Pragmatic Marketing
-
White Papers
Technology Assessment For A Better Strategy
Dec 2007
"Strategy" is such an overused term in our industry. "Where's your strategy?" or "It's our strategic direction!" or "How do these tactics fit into the strategy?" Let's start over. Market-driven...
Provided by Pragmatic Marketing
-
White Papers
Ten Things Product Managers Should Know About Sales
Dec 2007
Product managers routinely support the sales process but many times lack enough knowledge to do this. This paper discusses ten things that Product Managers (PM) need to know about sales, the sales...
Provided by Pragmatic Marketing
-
White Papers
The Four Phases Of Implementation
Dec 2007
This paper explains four phases of implementation which is a helpful concept that one can take from customer to customer, project to project, and job to job to help remain focused on results when...
Provided by Pragmatic Marketing
-
White Papers
The Fundamentals Of Revenue Forecasting
Dec 2007
It is nearly impossible to predict annual revenues precisely, particularly for new products or businesses, but it is critically important for companies to create high-quality revenue budgets. To...
Provided by Pragmatic Marketing
-
White Papers
The Product Management Triad
Dec 2007
How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a...
Provided by Pragmatic Marketing
-
White Papers
The Real Ideal: Strategy To Tactics And Back
Dec 2007
Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not...
Provided by Pragmatic Marketing
-
White Papers
Time For Product Management
Dec 2007
Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management?...
Provided by Pragmatic Marketing
-
White Papers
Tips & Tools: How To Run Customer Focus Groups Successfully
Dec 2007
Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. A simple but effective way to help remedy this is to...
Provided by Pragmatic Marketing
-
White Papers
Using Force Field Analysis To Listen To Customers
Dec 2007
Force field analysis is a simple tool to listen to your customers. But don't forget to report back to the group later on what you learned. If you discover new driving forces, these might be folded...
Provided by Pragmatic Marketing
-
White Papers
What Do I Do With All These Facts?
Dec 2007
You understand that Nothing Important Happens In The Office. For the past six months, you've been vigilant about finding time and funding to get out. You've diligently recorded your observations....
Provided by Pragmatic Marketing
-
White Papers
Where Should Product Management Be In The Company?
Dec 2007
It's time for a re-organization. After all, it's been almost few months since the last one. But where should we put product management? It seems that many corporations try to solve internal...
Provided by Pragmatic Marketing
-
White Papers
Who's Driving Your Company?
Dec 2007
Every company claims it wants to deliver value to its customers, be profitable, and establish leadership in its core markets. Such assertions seem only natural and one would expect to be presented...
Provided by Pragmatic Marketing
-
White Papers
2 Parts Enlightenment, 1 Part Truth, And A Smidge Of Creation
Dec 2007
A colleague is preparing a competitive defense strategy, and talked to my team recently about what to do to prepare. We helped him in terms of process steps: the need to build a common data set,...
Provided by Pragmatic Marketing
-
White Papers
Corporate Blogs For Technology Businesses: Authentic Marketing At Work
Dec 2007
The rules for reaching your buyers through online communications have changed dramatically. Most marketers know and use several ways to tell their story on the web: email marketing and...
Provided by Pragmatic Marketing
-
White Papers
Even Steinways Get Out Of Tune
Dec 2007
What's the difference between an ethical leader and a business leader? Are they mutually exclusive, a subset of each other, or one and the same? Like the best Steinway can get out of tune, we...
Provided by Pragmatic Marketing
-
White Papers
The ROI Of Being Market-Driven
Dec 2007
This paper helps you gain strategic visibility for the ROI (Return On Investment) of being market-driven. And while we can't calculate exactly what that figure is for your company, product, or...
Provided by Pragmatic Marketing
-
White Papers
Achieving Success With Remote Software Demonstrations
Dec 2007
The name of the game in remote demonstrations is interactivity! Your ability to attract and compel your audience's attention is your recipe for success. How many times have you been on the...
Provided by Pragmatic Marketing
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Effective Sales Presentations: Advancing The Sales Cycle
Dec 2007
No sales presentation will be successful without aligning your sales and marketing organizations. With such goal-oriented cooperation in place, you can help your sales representatives succeed by...
Provided by Pragmatic Marketing
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White Papers
Focal Point: Adding To Sales Discussions
Dec 2007
Product Managers provide a unique role in a software company, something that may include skills in Sales, Marketing, and Development, but reaches well beyond the scope of any of those three...
Provided by Pragmatic Marketing
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