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(195 results)Search the Library
Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Managing The Total Product Life Cycle: The Changing Face Of Medical Device Product Development
Mar 2009
As a result of intense global competition, Medical Device manufacturers are finding they must boost innovation while facing some new and highly complex business challenges, including global...
Provided by Parametric Technology Corporation
-
White Papers
Semiconductor Product Lifecycle Management
Feb 2010
Escalating design costs, growing product complexity, shrinking average sales prices, and the relentless pace of innovation are creating intense pressures on companies in the semiconductor...
Provided by Kalypso
-
White Papers
Paving The Way To Product Lifecycle Management In The Communications Industry
Feb 2010
In all honesty, the product data situation at most service providers is a mess, and getting worse. Multiple databases strewn around the company wreak havoc with the goal of efficient product...
Provided by Amdocs
-
White Papers
Issue In Focus: Enabling Product Lifecycle Management
Nov 2009
Manufacturers today are adopting and expanding the use of Product Lifecycle Management (PLM) processes and software. Particularly valuable during difficult economic times, PLM offers a relatively...
Provided by Tech-Clarity
-
White Papers
Open Product Lifecycle Data Sharing Using XML
Oct 2007
Efforts to achieve interoperability among software applications used in the conception, development, engineering, manufacturing and maintenance of products, cost the global manufacturing industry...
Provided by Siemens AG
-
White Papers
Planning And Forecasting Base On Your Customers' Product Life Cycles
Jul 2009
It is often difficult to forecast customer demand, revenue and profitability. When your company is a component supplier for your customers' end product platform, you might find yourself in...
Provided by Acclaro
-
White Papers
Requirements On Unique Identifiers For Managing Product Lifecycle Information - Comparison Of Alternative Approaches
Nov 2009
Managing product information for product items during their whole lifetime is challenging, especially during their usage and end-of-life phases. The main difficulty is to maintain a communication...
Provided by Helsinki University of Technology
-
White Papers
Theoretical Aspects Of Product Positioning In The Market
Mar 2008
The paper consists of fourteen parts, starting with the introduction where the novelty, the problem of the research, the object of the research, the purpose of the research and the research...
Provided by Kauno technologijos universitetas
-
White Papers
A New Global Brand Positioning Strategy- The Process Of Horizontal And Vertical Segment Combination
May 2009
This paper conducts an in-depth case study of a young and successful global brand company to explore the global brand positioning process. Evidence shows that generation of global brand...
Provided by National Taiwan University
-
White Papers
Strategic Market Segmentation: Improving The Focus Of Strategic Marketing Research
Jan 2010
While top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential....
Provided by Adelphi Group
-
White Papers
A Definition Of Positioning
Aug 2008
Positioning is a marketing method for creating the perception of a product, brand, or company identity. According to Jack Trout1 Since that time in marketing, positioning is the technique in which...
Provided by Unique Business Strategies
-
White Papers
Faar Fact International Marketing
Oct 2009
Successful marketing leads to sales. Your company likely has a domestic marketing plan in place already. However, before selling products or services abroad, it is essential to develop an...
Provided by Virginia Economic Development Partnership International Trade
-
White Papers
Culture Study In International Marketing: A Critical Review And Suggestions For Future Research
Apr 2008
The purpose of this paper is to present a critical review of culture study streams in international marketing and offer suggestions for future development. A comprehensive review of earlier and...
Provided by Emerald Group Publishing
-
White Papers
International Marketing And Freer Trade Among Nations
Dec 2008
This paper discusses international marketing's role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to...
Provided by EuroJournals
-
White Papers
The Art Of Subtraction: Less Order, Better Organization
Jan 2010
Conventional wisdom says that to be successful, our ideas - be they strategies, products, performances, or services - must be concrete, complete, and certain. And when it comes to leading people,...
Provided by American Management Association
-
White Papers
Linking New Product Development To Strategy
Feb 2008
Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk. Few, however, are satisfied with the output of their...
Provided by American Management Association
-
Webcasts
Want A Great Product? Roll The D.I.C.E.
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses the four qualities that every product should strive for: Deep, Intelligent, Complete, and Elegant. In this webcast he explains how products with...
Provided by American Express
-
Webcasts
Don't Worry About Product Perfection
Jan 2010
According to Guy Kawasaki, founder of alltop.com, the first release of a product doesn't have to be perfect; it just needs to be released. In this webcast he discusses how the release of the first...
Provided by American Express
-
White Papers
Data Mining Can Help Retailers Realize The Promise Of Enterprise CRM Systems
Dec 2007
Organizations have spent vast amounts of money in pursuit of the perfect CRM system, yet the full promise of CRM is rarely realized. The original premise of CRM was threefold: To understand...
Provided by CustomerThink
-
Webcasts
Frederic Brunel On Visual Cues In Product And Package Design
Apr 2009
Frederic Brunel, in his talk at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, discusses the meanings we ascribe to different images and how...
Provided by Boston University School of Management
-
Webcasts
Michael Lawson Discusses Apple's Release Of The iPhone
Jun 2007
Mike Lawson, Professor of Information Systems, discusses how iPhone continues to accelerate changes in the music industry while portending even greater transformations - and perhaps signifying the...
Provided by Boston University School of Management
-
Webcasts
N. Venkatraman Discusses Apple's Release Of The iPhone
Jun 2007
N. Venkatraman, Professor of Information Systems, asserts that iPhone is not just another product launch: it's the "Prototypical example" of the shifts we'll see in 21st-century industries,...
Provided by Boston University School of Management
-
White Papers
Ordering Strategies For Short Product Life Cycle Made-To-stock Products
Jul 2008
As consumers, our daily lives are associated with many short lifecycle Made-To-Stock (MTS) products. Owing to short lifespan (quick obsolescence), the difficulties in repeated negotiations and...
Provided by Indian Institute of Management Calcutta
-
Webcasts
Single Product, Single Focus
Feb 2008
Rather than poising his entrepreneurial efforts as a single company offering a suite of products, InCube Labs CEO Mir Imran believes in segmenting each product into its own stand-alone venture....
Provided by Stanford University
-
Webcasts
Products For Life, Customers For Life
Oct 2008
McDonough + Partners lead William McDonough points out that manufacturers can utilize the same resources repeatedly, and build a lifetime buying relationship with their customer in the process. By...
Provided by Stanford University
-
White Papers
New Form + Function Club Welcomes Design Expert Walter Herbst
Feb 2008
What is good design? More importantly, what is good design practice? These were the questions that Kellogg School students discussed with award-winning designer Walter Herbst on Feb. 14. Herbst...
Provided by Northwestern University (Kellogg)
-
White Papers
Mastering Complexity: Capture The Hidden Opportunity
Jul 2010
Managing complexity and its related costs is a growing challenge for companies. The increasingly global nature of business gives rise to diverse customers and markets, convoluted supply chains,...
Provided by Boston Consulting Group
-
Webcasts
Learning From Demonstrated Product Engagement
Feb 2009
There is no substitute for actually watching your users use the products, proclaims Cooliris Product Manager Josh Schwarzapel. Viewing your web tools across multiple platforms with a multitude of...
Provided by Stanford University
-
White Papers
Dynamical Properties Of Product Life Cycles: Implications To The Design And Operation Of Industrial Processes
Feb 2009
Life cycle assessment (LCA) offers a systematic approach in identifying the potential in reducing the environmental burden throughout the product life cycle. Generally, it deals with the steady...
Provided by National Taiwan University of Science and Technology
-
White Papers
Using Market Research For Product Development
Jul 2009
New is one of the strongest words in marketing. "New" invokes the belief that something is moving forward, that it is different, modern or improved. People are attracted to new products like a...
Provided by B2B International
-
White Papers
The Pathways To Business And Product Development
Jul 2007
With competition at an ever-increasing level, customer requirements growing, and the need for companies to be world competitive, firms must outpace the marketplace to create sustainable advantage....
Provided by Wisconsin Society of Professional Engineers
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White Papers
Creating A Quality Brand Experience Through Event Marketing
Feb 2009
In this paper, the author presents a number of case studies and then shares potential applications of event marketing for health, science, and technology professionals - along with the metrics and...
Provided by Stinson Brand Innovation
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White Papers
Understanding, Modeling And Improving The Development Of Complex Products: Method And Study
Jun 2009
Development of new aerostructure designs frequently occurs through a complex process that is difficult to understand and control. Tight requirements for weight, cost, strength, and aerodynamic...
Provided by Auburn University
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White Papers
Commonality In Complex Product Families: Implications Of Divergence And Lifecycle Offsets
Sep 2008
Commonality, or the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family, represents one of many potential tools for increasing corporate...
Provided by Massachusetts Institute of Technology
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White Papers
Global Product Development: A Framework for Organizational Diagnosis
Jan 2008
The main purpose of this paper is to present an approach for analyzing product development organizations in a globalizing world. The fragmentation and distribution of several product development...
Provided by Massachusetts Institute of Technology
-
White Papers
Value Assessment Of New Product Innovations
Jan 2008
In the commercial industry, an investment in a new innovation can make or break a company. In order for the new innovation to succeed in a competitive marketplace, it must deliver value to its...
Provided by Massachusetts Institute of Technology
-
White Papers
On The Development Of New Modeling Concepts For Product Lifecycle Management In Engineering Enterprises
Apr 2010
Fast changes in today globalized business contexts, stricter becoming product and environmental legislations, and increasing complexity of products and related nowadays flexible engineering...
Provided by University of Kaiserslautern
-
White Papers
Team Vision In Product Development: How Knowledge Strategy Matters?
Jul 2009
In today's more complex multinational and technologically sophisticated environment, the group has re-emerged in importance as the project team. Work teams are important to organizations in...
Provided by IE Business School
-
White Papers
Marketing Fictions: Product Branding In American Literature And Culture, 1890-1915
Dec 2008
This dissertation is a study of the relationship between product branding and American literature and culture. Converse effects - branding's influence on the growth and development of the novel -...
Provided by Vanderbilt University
-
White Papers
Customizable Spreadsheet Analyses For Marketing And Product Management
Dec 2010
This paper briefly summarizes seven areas where analytics can help make better decisions in marketing and product management. A brief case study is provided for each application area. The...
Provided by ModelSheet Software
-
White Papers
Production In General Equilibrium With Incomplete Markets
Mar 2009
Short and long run production is introduced in a two period general equilibrium model with incomplete markets, where firms are profit maximizes. They maximize profits in the long run, which imply...
Provided by University of York
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White Papers
Identification In Differentiated Products Markets Using Market Level Data
Jan 2010
The authors consider nonparametric identification in models of differentiated products markets, using only market level observables. On the demand side they consider a nonparametric random utility...
Provided by National Bureau of Economic Research
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White Papers
Virtual Borders: Online Nominal Rigidities And International Market Segmentation
Jan 2010
The authors study a dataset of online book prices for a number of US and Canadian retailers. They believe their dataset is well suited to this task for a number of reasons: data for multiple...
Provided by National Bureau of Economic Research
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White Papers
State-Of-The-Art In Product Service-Systems
Jun 2007
A Product Service-System (PSS) is an integrated combination of products and services. This western concept embraces a service-led competitive strategy, environmental sustainability, and the basis...
Provided by Cranfield University
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White Papers
Mergers In Imperfectly Segmented Markets
Sep 2009
The authors present a model with firms selling (homogeneous) products in two imperfectly segmented markets (a "High-Demand" and a "Low-Demand" market). Buyers are mobile but restricted by...
Provided by German Institute of Economic Research (DIW Berlin Deutsches Institut für Wirtschaftsforschung e.V.)
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White Papers
Prices Over The Product Life Cycle: An Empirical Analysis
Aug 2007
This paper explores the extent to which goods follow systematic pricing patterns over their life cycle. The theoretical literature, and anecdotal evidence, suggests that new products are often...
Provided by University of New South Wales
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White Papers
Measuring The Welfare Effect Of Entry In Differentiated Product Markets: The Case Of Medicare HMOs
Dec 2007
Should governments subsidize entry to promote competition? In general, theory models cannot determine whether entry under the free-entry condition is socially excessive, optimal, or insufficient....
Provided by University of New South Wales
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White Papers
Ten Tips For Developing A Meaningful Market Analysis
Jan 2011
It's critical that you develop a clear view of how the world at large - including your competition - affects your business and its profitability. But the depth of detail in your market analysis...
Provided by Stengel Solutions
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White Papers
How To Guide: Adopting Consultative Selling
Jul 2009
How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so...
Provided by Demand Metric
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White Papers
How To Guide: Product Management Tools, Techniques & Roadmaps
Jul 2009
Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards...
Provided by Demand Metric
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White Papers
Industrial Structure, Trade And Regional Economics: Market Segmentation
Jan 2010
The authors consider a general equilibrium model a la Bhaskar (Review of Economic Studies 2002): there are complementarities across sectors, each of which comprises (many) heterogeneous...
Provided by University of Glasgow
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White Papers
Product Design Response To Industrial Policy: Evaluating Fuel Economy Standards Using An Engineering Model Of Endogenous Product Design
Feb 2011
Policies designed to improve industrial environmental performance are increasing in scope and stringency. These policies can significantly influence engineering design decisions as firms...
Provided by Haas School Of Business, University of California, Berkeley
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White Papers
A Percolation Model Of The Product Lifecycle
Sep 2008
The product lifecycle model can be understood as a three-stage model of technological development associated with a particular product technology. In the explorative stage many different designs...
Provided by Utrecht University
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White Papers
The Strategist's Choice: Segmentation
Apr 2008
Segmentation is vital in determining the most attractive part of a market to enter - or create, and for established firms in deciding how to allocate resources among different segments. The...
Provided by Unique Business Strategies
-
White Papers
Market Standing And Orientation
Apr 2008
A company's standing and orientation can be simplified to two dimensions only - products and markets. Or even more simply it's about; 'What is sold (the product) and who it is sold to (the...
Provided by Unique Business Strategies
-
White Papers
The Brave New World: Winning Product Strategies For A Changing Global Market
Sep 2007
In this paper, the author focus on what one perceives to be the most important change in the industry in decades - the emergence of the next generation of required investment products. While these...
Provided by Casey Quirk
-
White Papers
The Influence Of Product Quality Comparative Testing Results On The Market
Jul 2010
The main purpose of this paper is to prove the influence of product quality comparative testing results on the market, to demonstrate the importance of comparative testing of consumer products as...
Provided by Vilnius University
-
White Papers
U.S. Foreign-Exchange-Market Intervention During The Volcker-Greenspan Era
Sep 2010
The Federal Reserve abandoned foreign-exchange-market intervention because it conflicted with the System's commitment to price stability. By the early 1980s, economists generally concluded that,...
Provided by National Bureau of Economic Research
-
White Papers
A Comparison Of Monetary Anchor Options, Including Product Price Targeting, For Commodity- Exporters In Latin America
Sep 2010
The context is countries in Latin America and the Caribbean (LAC), which tend to be price takers on world markets, to produce commodity exports subject to volatile terms of trade, and to...
Provided by National Bureau of Economic Research
-
White Papers
Production Chains
Dec 2010
More advanced technologies demand higher degrees of specialization - and longer chains of production connecting raw inputs to final outputs. Longer production chains are subject to a "Weakest...
Provided by National Bureau of Economic Research
-
White Papers
The Ten Best Positioning Strategies: Owning A Winning Position
Mar 2009
A position is a simple, credible story that can be summarized in one or two key words. It's about owning a big idea in one's marketplace. The most successful and recognized companies have strong...
Provided by Deluxe Enterprise Operations
-
White Papers
Concept Testing (And The 'Uniqueness' Paradox)
Sep 2010
A well-designed, new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company's ability to develop successful new products or services....
Provided by Decision Analyst
-
White Papers
Importance Of The Product Country-Of-Origin Factor On Purchasing Process In The Context Of Globalization
Apr 2009
Globalization is raising the country-of-origin importance question in the new light. It seems that the importance of country-of-origin (COO) factor has to go down, since both manufacturing and...
Provided by Vilnius University
-
White Papers
The New Product Development Process In Australian Grocery Organizations
Apr 2008
The idea that new product development is vital to many organizations' business survival and growth is widely acknowledged. New products provide many business opportunities for organizations. The...
Provided by Vilniaus Universiteto Leidykla
-
White Papers
Scenario Of Glocal Marketing And Glocal Marketing As An Answer To The Globalization And Localization: Action On Glocal Market And Marketing Strategy
Mar 2009
The glocalization allows the enterprise, which has no global products to give answer to the global market, and the enterprise, which has global products and accepts to adapt them to the local...
Provided by Vilniaus Universiteto Leidykla
-
White Papers
Turning Waste Into By-Product
Jan 2011
This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product. The authors show that BPS creates an operational synergy between two...
Provided by Harvard Business School
-
White Papers
The Sciences Of Design: Observations On An Emerging Field
Oct 2008
The boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. This paper reports on the...
Provided by Georgia State University
-
White Papers
Physical Level Systems Design: The Ignored Component Of Systems Analysis & Design Training
Jan 2011
This paper presents a recommended information system physical level design theory and charting methodology for use in System Analysis and Design training that is designed for student comprehension...
Provided by Business Forum Institute
-
White Papers
Stretching The Inelastic Rubber: Taxation, Welfare And Lobbies In Amazonia, 1870-1910
Oct 2009
This paper examines the effect of government intervention via taxation on domestic welfare. A case-study of Brazilian market power on rubber markets during the boom years of 1870-1910 shows that...
Provided by Harvard Business School
-
White Papers
Does Product Market Competition Lead Firms To Decentralize?
Jan 2010
In this paper the authors investigate whether greater product market competition increases decentralization. To tackle the issues they collected detailed information on the internal organization...
Provided by Harvard University
-
White Papers
Simulation Of The Weighting Of Balanced Scorecard Metrics Based On The Product Life Cycle
May 2008
An organizational strategy framework for aligning strategy and knowledge management (KM) is considered the balanced scorecard. The frameworks have different, but overlapping perspectives. This...
Provided by Shenandoah University
-
White Papers
Overlapping Product Life Cycles
Sep 2009
This paper proposes a model of "Overlapping product life cycles" wherein firm exit is induced by the pursuit of more profitable opportunities elsewhere rather than comparative lack of success...
Provided by Temple University
-
White Papers
Can Higher Prices Stimulate Product Use? Evidence From A Field Experiment In Zambia
Aug 2008
The controversy over whether and how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to...
Provided by Harvard Business School
-
White Papers
Product Development You Are What You Make
Nov 2010
Bring a big new idea to market. Reinvigorate existing products. And save time and cut costs getting there. No one's going to argue against that plan - but making it happen is another thing...
Provided by Deloitte Development
-
White Papers
Customizable Spreadsheet Analyses For Marketing And Product Management
Dec 2010
This paper briefly summarizes seven areas where analytics can help make better decisions in marketing and product management. A brief case study is provided for each application area. The...
Provided by ModelSheet Software
-
White Papers
Marketing Fictions: Product Branding In American Literature And Culture, 1890-1915
Dec 2008
This dissertation is a study of the relationship between product branding and American literature and culture. Converse effects - branding's influence on the growth and development of the novel -...
Provided by Vanderbilt University
-
White Papers
Team Vision In Product Development: How Knowledge Strategy Matters?
Jul 2009
In today's more complex multinational and technologically sophisticated environment, the group has re-emerged in importance as the project team. Work teams are important to organizations in...
Provided by IE Business School
-
White Papers
On The Development Of New Modeling Concepts For Product Lifecycle Management In Engineering Enterprises
Apr 2010
Fast changes in today globalized business contexts, stricter becoming product and environmental legislations, and increasing complexity of products and related nowadays flexible engineering...
Provided by University of Kaiserslautern
-
White Papers
Value Assessment Of New Product Innovations
Jan 2008
In the commercial industry, an investment in a new innovation can make or break a company. In order for the new innovation to succeed in a competitive marketplace, it must deliver value to its...
Provided by Massachusetts Institute of Technology
-
White Papers
Global Product Development: A Framework for Organizational Diagnosis
Jan 2008
The main purpose of this paper is to present an approach for analyzing product development organizations in a globalizing world. The fragmentation and distribution of several product development...
Provided by Massachusetts Institute of Technology
-
White Papers
Segmentation, Advertising And Prices
Jul 2007
This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer...
Provided by Tinbergen Institute
-
White Papers
Managing The Total Product Life Cycle: The Changing Face Of Medical Device Product Development
Mar 2009
As a result of intense global competition, Medical Device manufacturers are finding they must boost innovation while facing some new and highly complex business challenges, including global...
Provided by Parametric Technology Corporation
-
White Papers
Semiconductor Product Lifecycle Management
Feb 2010
Escalating design costs, growing product complexity, shrinking average sales prices, and the relentless pace of innovation are creating intense pressures on companies in the semiconductor...
Provided by Kalypso
-
White Papers
Paving The Way To Product Lifecycle Management In The Communications Industry
Feb 2010
In all honesty, the product data situation at most service providers is a mess, and getting worse. Multiple databases strewn around the company wreak havoc with the goal of efficient product...
Provided by Amdocs
-
White Papers
Issue In Focus: Enabling Product Lifecycle Management
Nov 2009
Manufacturers today are adopting and expanding the use of Product Lifecycle Management (PLM) processes and software. Particularly valuable during difficult economic times, PLM offers a relatively...
Provided by Tech-Clarity
-
White Papers
Open Product Lifecycle Data Sharing Using XML
Oct 2007
Efforts to achieve interoperability among software applications used in the conception, development, engineering, manufacturing and maintenance of products, cost the global manufacturing industry...
Provided by Siemens AG
-
White Papers
Planning And Forecasting Base On Your Customers' Product Life Cycles
Jul 2009
It is often difficult to forecast customer demand, revenue and profitability. When your company is a component supplier for your customers' end product platform, you might find yourself in...
Provided by Acclaro
-
White Papers
Requirements On Unique Identifiers For Managing Product Lifecycle Information - Comparison Of Alternative Approaches
Nov 2009
Managing product information for product items during their whole lifetime is challenging, especially during their usage and end-of-life phases. The main difficulty is to maintain a communication...
Provided by Helsinki University of Technology
-
White Papers
Theoretical Aspects Of Product Positioning In The Market
Mar 2008
The paper consists of fourteen parts, starting with the introduction where the novelty, the problem of the research, the object of the research, the purpose of the research and the research...
Provided by Kauno technologijos universitetas
-
White Papers
A New Global Brand Positioning Strategy- The Process Of Horizontal And Vertical Segment Combination
May 2009
This paper conducts an in-depth case study of a young and successful global brand company to explore the global brand positioning process. Evidence shows that generation of global brand...
Provided by National Taiwan University
-
White Papers
Strategic Market Segmentation: Improving The Focus Of Strategic Marketing Research
Jan 2010
While top executives in the pharmaceutical industry often advocate being market oriented and customer focused, few companies (large or small) use market segmentation to its maximum potential....
Provided by Adelphi Group
-
White Papers
A Definition Of Positioning
Aug 2008
Positioning is a marketing method for creating the perception of a product, brand, or company identity. According to Jack Trout1 Since that time in marketing, positioning is the technique in which...
Provided by Unique Business Strategies
-
White Papers
Faar Fact International Marketing
Oct 2009
Successful marketing leads to sales. Your company likely has a domestic marketing plan in place already. However, before selling products or services abroad, it is essential to develop an...
Provided by Virginia Economic Development Partnership International Trade
-
White Papers
Culture Study In International Marketing: A Critical Review And Suggestions For Future Research
Apr 2008
The purpose of this paper is to present a critical review of culture study streams in international marketing and offer suggestions for future development. A comprehensive review of earlier and...
Provided by Emerald Group Publishing
-
White Papers
International Marketing And Freer Trade Among Nations
Dec 2008
This paper discusses international marketing's role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to...
Provided by EuroJournals
-
White Papers
The Art Of Subtraction: Less Order, Better Organization
Jan 2010
Conventional wisdom says that to be successful, our ideas - be they strategies, products, performances, or services - must be concrete, complete, and certain. And when it comes to leading people,...
Provided by American Management Association
-
White Papers
Linking New Product Development To Strategy
Feb 2008
Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk. Few, however, are satisfied with the output of their...
Provided by American Management Association
-
Webcasts
Want A Great Product? Roll The D.I.C.E.
Jan 2010
Guy Kawasaki, founder of alltop.com, discusses the four qualities that every product should strive for: Deep, Intelligent, Complete, and Elegant. In this webcast he explains how products with...
Provided by American Express
-
Webcasts
Don't Worry About Product Perfection
Jan 2010
According to Guy Kawasaki, founder of alltop.com, the first release of a product doesn't have to be perfect; it just needs to be released. In this webcast he discusses how the release of the first...
Provided by American Express
-
White Papers
Data Mining Can Help Retailers Realize The Promise Of Enterprise CRM Systems
Dec 2007
Organizations have spent vast amounts of money in pursuit of the perfect CRM system, yet the full promise of CRM is rarely realized. The original premise of CRM was threefold: To understand...
Provided by CustomerThink
-
Webcasts
Frederic Brunel On Visual Cues In Product And Package Design
Apr 2009
Frederic Brunel, in his talk at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, discusses the meanings we ascribe to different images and how...
Provided by Boston University School of Management
-
Webcasts
Michael Lawson Discusses Apple's Release Of The iPhone
Jun 2007
Mike Lawson, Professor of Information Systems, discusses how iPhone continues to accelerate changes in the music industry while portending even greater transformations - and perhaps signifying the...
Provided by Boston University School of Management
-
Webcasts
N. Venkatraman Discusses Apple's Release Of The iPhone
Jun 2007
N. Venkatraman, Professor of Information Systems, asserts that iPhone is not just another product launch: it's the "Prototypical example" of the shifts we'll see in 21st-century industries,...
Provided by Boston University School of Management
-
White Papers
Ordering Strategies For Short Product Life Cycle Made-To-stock Products
Jul 2008
As consumers, our daily lives are associated with many short lifecycle Made-To-Stock (MTS) products. Owing to short lifespan (quick obsolescence), the difficulties in repeated negotiations and...
Provided by Indian Institute of Management Calcutta
-
Webcasts
Single Product, Single Focus
Feb 2008
Rather than poising his entrepreneurial efforts as a single company offering a suite of products, InCube Labs CEO Mir Imran believes in segmenting each product into its own stand-alone venture....
Provided by Stanford University
-
Webcasts
Products For Life, Customers For Life
Oct 2008
McDonough + Partners lead William McDonough points out that manufacturers can utilize the same resources repeatedly, and build a lifetime buying relationship with their customer in the process. By...
Provided by Stanford University
-
White Papers
New Form + Function Club Welcomes Design Expert Walter Herbst
Feb 2008
What is good design? More importantly, what is good design practice? These were the questions that Kellogg School students discussed with award-winning designer Walter Herbst on Feb. 14. Herbst...
Provided by Northwestern University (Kellogg)
-
White Papers
Mastering Complexity: Capture The Hidden Opportunity
Jul 2010
Managing complexity and its related costs is a growing challenge for companies. The increasingly global nature of business gives rise to diverse customers and markets, convoluted supply chains,...
Provided by Boston Consulting Group
-
Webcasts
Learning From Demonstrated Product Engagement
Feb 2009
There is no substitute for actually watching your users use the products, proclaims Cooliris Product Manager Josh Schwarzapel. Viewing your web tools across multiple platforms with a multitude of...
Provided by Stanford University
-
White Papers
Dynamical Properties Of Product Life Cycles: Implications To The Design And Operation Of Industrial Processes
Feb 2009
Life cycle assessment (LCA) offers a systematic approach in identifying the potential in reducing the environmental burden throughout the product life cycle. Generally, it deals with the steady...
Provided by National Taiwan University of Science and Technology
-
White Papers
Using Market Research For Product Development
Jul 2009
New is one of the strongest words in marketing. "New" invokes the belief that something is moving forward, that it is different, modern or improved. People are attracted to new products like a...
Provided by B2B International
-
White Papers
The Pathways To Business And Product Development
Jul 2007
With competition at an ever-increasing level, customer requirements growing, and the need for companies to be world competitive, firms must outpace the marketplace to create sustainable advantage....
Provided by Wisconsin Society of Professional Engineers
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White Papers
Creating A Quality Brand Experience Through Event Marketing
Feb 2009
In this paper, the author presents a number of case studies and then shares potential applications of event marketing for health, science, and technology professionals - along with the metrics and...
Provided by Stinson Brand Innovation
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White Papers
Understanding, Modeling And Improving The Development Of Complex Products: Method And Study
Jun 2009
Development of new aerostructure designs frequently occurs through a complex process that is difficult to understand and control. Tight requirements for weight, cost, strength, and aerodynamic...
Provided by Auburn University
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White Papers
Commonality In Complex Product Families: Implications Of Divergence And Lifecycle Offsets
Sep 2008
Commonality, or the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family, represents one of many potential tools for increasing corporate...
Provided by Massachusetts Institute of Technology
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White Papers
Global Product Development: A Framework for Organizational Diagnosis
Jan 2008
The main purpose of this paper is to present an approach for analyzing product development organizations in a globalizing world. The fragmentation and distribution of several product development...
Provided by Massachusetts Institute of Technology
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White Papers
Value Assessment Of New Product Innovations
Jan 2008
In the commercial industry, an investment in a new innovation can make or break a company. In order for the new innovation to succeed in a competitive marketplace, it must deliver value to its...
Provided by Massachusetts Institute of Technology
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White Papers
On The Development Of New Modeling Concepts For Product Lifecycle Management In Engineering Enterprises
Apr 2010
Fast changes in today globalized business contexts, stricter becoming product and environmental legislations, and increasing complexity of products and related nowadays flexible engineering...
Provided by University of Kaiserslautern
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White Papers
Team Vision In Product Development: How Knowledge Strategy Matters?
Jul 2009
In today's more complex multinational and technologically sophisticated environment, the group has re-emerged in importance as the project team. Work teams are important to organizations in...
Provided by IE Business School
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White Papers
Marketing Fictions: Product Branding In American Literature And Culture, 1890-1915
Dec 2008
This dissertation is a study of the relationship between product branding and American literature and culture. Converse effects - branding's influence on the growth and development of the novel -...
Provided by Vanderbilt University
