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product marketing
(191 results)Search the Library
Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Integrated Corporate And Product Brand Communication
Dec 2007
Corporations or firms are brands in their own right. Thus, communication decisions are not just about traditional product branding directed by the midlevel managers, but corporate and...
Provided by Entrepreneur.com
-
White Papers
Protecting Your Brand With Trademarks
Apr 2007
Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only...
Provided by Entrepreneur.com
-
White Papers
4 Elements Of A Winning Brand
Aug 2006
Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand:...
Provided by Entrepreneur.com
-
White Papers
Is Their Perception Your Reality?: Find Out If Your Branding Efforts Are Making A Positive Impact
Dec 2007
Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand...
Provided by Entrepreneur.com
-
White Papers
Understanding Brand Energy
Dec 2007
Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more...
Provided by Market Research Portal
-
White Papers
Managing The Brand For Outstanding Performance
Dec 2007
Top level thinking about what business is ultimately about has shifted from profit generation to value creation and value creation for all stakeholders? This paper suggests that advertising...
Provided by Market Research Portal
-
White Papers
Business Segmentation: Emerging Approaches To More Meaningful Clusters
Dec 2007
The term "Positioning" is widely used within the marketing and advertising communities. Positioning is often used as a broad synonym for marketing strategy. However, the terms "Positioning" and...
Provided by Market Research Portal
-
White Papers
The Myths And Benefits Of Brand Identity
Oct 2007
Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more...
Provided by SalesVantage.com
-
White Papers
Partnership Brand Marketing: It's About Distribution Channels
Oct 2007
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing...
Provided by MarketingProfs
-
White Papers
Product Lifecycle Management: Expediting Product Innovation
Oct 2006
An entrepreneur who decides to undertake a new business venture assumes a certain degree of risk. When that venture includes creating a new product, the risk is even higher and the task of selling...
Provided by Technology Evaluation Centers
-
White Papers
Podcast: Searching For Convergence Solutions: How Combination Products Are Transforming Health Care
Feb 2008
Convergence can mean many things. In evolution it refers to the way different organisms independently acquire similar characteristics. In technology, convergence can occur when one device acquires...
Provided by Deloitte LLP
-
White Papers
How Predictable Are Components Of The Aggregate Market Portfolio?
May 2009
The authors conduct an extensive analysis of return predictability for a variety of component portfolios using a large number of potential predictors from the literature on aggregate market return...
Provided by Saint Louis University
-
White Papers
To Segment Or Not To Segment Markets? A Note On The Profitability Of Market Segmentation For An International Oligopoly
May 2010
Recent research on endogenous market segmentation finds that a monopoly's expected profit under perfectly segmented markets increases (relative to its profits under perfectly integrated markets)...
Provided by Lund University
-
White Papers
How To Achieve Product Design
Jan 2008
Product design should pass through six stages before the product can become a viable commercial item. This paper explains these six stages; Successful product design must begin with research,...
Provided by contentdig.com
-
White Papers
Business Strategy : Marketing Segmentation
Jan 2008
Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing...
Provided by contentdig.com
-
White Papers
Levels Of Market Segmentation
May 2008
A market segment consists of a large identifiable group within a market. A company that practices segment marketing recognizes that buyers differ in their wants, purchasing power, geographical...
Provided by DiscoveryArticles.com
-
White Papers
Product Positioning And Merchandising In The Retailer Outlet
Jul 2008
Positioning and Merchandising in the outlet are a part of a process of presenting the product to the consumers. Good positioning is the key of the success in selling the product. It is important...
Provided by DiscoveryArticles.com
-
White Papers
When It Is Emotional Intelligence And When It Is Not
Aug 2007
Reading about Emotional Intelligence is a starting point, but to really "Get it" you have to put the competencies into practice. Coaching is the suggested venue for the crucial active-learning...
Provided by DiscoveryArticles.com
-
White Papers
Segments In Time
Jan 2008
The trouble with most market segmentation programs is that they capture customers' preferences only at one point in time. Instead of snapshots, what is needed are moving pictures, by detecting...
Provided by Booz & Company
-
White Papers
Selling The Sizzle: The Need For Customer Experience Management And Control In Consumer Electronics
Jul 2008
Gone are the days when "Building a better mousetrap" was enough to drive sales. In nowadays' consumer electronics marketplace, even radically innovative, clearly superior products can struggle to...
Provided by Deloitte Development
-
White Papers
Selling Expense Productivity Ratio: A Way To Drive Performance Improvement In Sales And Marketing
Apr 2008
Industrial manufacturers have long required continuous performance improvement from their Research and Development (R&D), engineering, manufacturing, and supply chain operations. Few have made the...
Provided by Deloitte Development
-
White Papers
Achieving High Performance In The Asia Pacific Home And Personal Care Industry
Sep 2008
Asia Pacific is already the third largest market globally for home and personal care products. The segment, moreover, is growing a full percentage point faster than in the rest of the. And with...
Provided by Accenture
-
White Papers
Curbing The Growth Of Global Energy Demand
Jul 2007
The opportunities for improvement are huge, but market forces alone won't realize them. The obstacles that thwart improvements in energy productivity include information gaps, market-distorting...
Provided by McKinsey & Company
-
White Papers
Product Management And Project Management: Two Functions, Two Vital Roles
May 2007
Product management is re-emerging as a critical business function. Project management remains an important underpinning. If products represent the lifeblood of the firm, projects represent the...
Provided by Sequent Learning Networks
-
White Papers
A Finely Honed Product Vision Nets Business Team Significant Funding
Jul 2007
The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President (SVP) wanted his Product Managers (PMs) to perform strategic reviews of key...
Provided by Sequent Learning Networks
-
White Papers
Use Product Life Cycles To Save Money
Aug 2007
What you know about the market matters, if you want to save money on the things you buy. This is certainly the case with product life cycles. Understand them, and know where in the cycle a product...
Provided by Articles Factory
-
White Papers
Product Discontinuation Strategies
Jul 2007
Product discontinuation is an important, yet often overlooked part of the product life cycle. By association, it is an integral element of the product portfolio review process. Product teams...
Provided by Sequent Learning Networks
-
White Papers
Product Management Guide for Organizations Pursuing Product Management Excellence
May 2007
The purpose of this paper is to describe an effective product management model, with its supporting practices, processes and documents. The model represents Sequent's approach to product...
Provided by Sequent Learning Networks
-
White Papers
Staying Ahead of the Product Life Cycle Curve
Dec 2005
When business conditions are good, all the best strategies are brought to life with plentiful resources and hopeful product concepts. When business conditions are less than attractive and the...
Provided by Sequent Learning Networks
-
White Papers
When the Bosses Ask for Innovation What Do They Really Mean?
Jan 2009
Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as...
Provided by Sequent Learning Networks
-
White Papers
Rebranding Across Formerly Siloed Divisions Increases Employee Engagement, Drives Cross-Sell Among Units, Greater Revenues Across Business Lines, and Boosts Loyalty by Over 200%
Feb 2009
The client had significant unrealized potential for cross-sell and product development opportunities, between over two million auto loan customers and its $2 billion bank. While new management was...
Provided by Mcorp Consulting
-
White Papers
Achieving High Performance In The Asia Pacific Home And Personal Care Industry
Sep 2008
Asia Pacific is already the third largest market globally for home and personal care products. The segment, moreover, is growing a full percentage point faster than in the rest of the. And with...
Provided by Accenture
-
White Papers
Selling Expense Productivity Ratio: A Way To Drive Performance Improvement In Sales And Marketing
Apr 2008
Industrial manufacturers have long required continuous performance improvement from their Research and Development (R&D), engineering, manufacturing, and supply chain operations. Few have made the...
Provided by Deloitte Development
-
White Papers
Selling The Sizzle: The Need For Customer Experience Management And Control In Consumer Electronics
Jul 2008
Gone are the days when "Building a better mousetrap" was enough to drive sales. In nowadays' consumer electronics marketplace, even radically innovative, clearly superior products can struggle to...
Provided by Deloitte Development
-
White Papers
Segments In Time
Jan 2008
The trouble with most market segmentation programs is that they capture customers' preferences only at one point in time. Instead of snapshots, what is needed are moving pictures, by detecting...
Provided by Booz & Company
-
White Papers
When It Is Emotional Intelligence And When It Is Not
Aug 2007
Reading about Emotional Intelligence is a starting point, but to really "Get it" you have to put the competencies into practice. Coaching is the suggested venue for the crucial active-learning...
Provided by DiscoveryArticles.com
-
White Papers
Product Positioning And Merchandising In The Retailer Outlet
Jul 2008
Positioning and Merchandising in the outlet are a part of a process of presenting the product to the consumers. Good positioning is the key of the success in selling the product. It is important...
Provided by DiscoveryArticles.com
-
White Papers
Levels Of Market Segmentation
May 2008
A market segment consists of a large identifiable group within a market. A company that practices segment marketing recognizes that buyers differ in their wants, purchasing power, geographical...
Provided by DiscoveryArticles.com
-
White Papers
Business Strategy : Marketing Segmentation
Jan 2008
Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing...
Provided by contentdig.com
-
White Papers
How To Achieve Product Design
Jan 2008
Product design should pass through six stages before the product can become a viable commercial item. This paper explains these six stages; Successful product design must begin with research,...
Provided by contentdig.com
-
White Papers
Podcast: Searching For Convergence Solutions: How Combination Products Are Transforming Health Care
Feb 2008
Convergence can mean many things. In evolution it refers to the way different organisms independently acquire similar characteristics. In technology, convergence can occur when one device acquires...
Provided by Deloitte LLP
-
White Papers
Product Lifecycle Management: Expediting Product Innovation
Oct 2006
An entrepreneur who decides to undertake a new business venture assumes a certain degree of risk. When that venture includes creating a new product, the risk is even higher and the task of selling...
Provided by Technology Evaluation Centers
-
White Papers
Partnership Brand Marketing: It's About Distribution Channels
Oct 2007
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing...
Provided by MarketingProfs
-
White Papers
The Myths And Benefits Of Brand Identity
Oct 2007
Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more...
Provided by SalesVantage.com
-
White Papers
Business Segmentation: Emerging Approaches To More Meaningful Clusters
Dec 2007
The term "Positioning" is widely used within the marketing and advertising communities. Positioning is often used as a broad synonym for marketing strategy. However, the terms "Positioning" and...
Provided by Market Research Portal
-
White Papers
Managing The Brand For Outstanding Performance
Dec 2007
Top level thinking about what business is ultimately about has shifted from profit generation to value creation and value creation for all stakeholders? This paper suggests that advertising...
Provided by Market Research Portal
-
White Papers
Understanding Brand Energy
Dec 2007
Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more...
Provided by Market Research Portal
-
White Papers
Is Their Perception Your Reality?: Find Out If Your Branding Efforts Are Making A Positive Impact
Dec 2007
Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand...
Provided by Entrepreneur.com
-
White Papers
4 Elements Of A Winning Brand
Aug 2006
Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand:...
Provided by Entrepreneur.com
-
White Papers
Protecting Your Brand With Trademarks
Apr 2007
Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only...
Provided by Entrepreneur.com
-
White Papers
Integrated Corporate And Product Brand Communication
Dec 2007
Corporations or firms are brands in their own right. Thus, communication decisions are not just about traditional product branding directed by the midlevel managers, but corporate and...
Provided by Entrepreneur.com
-
White Papers
Understanding Product Life Cycles: How To Always Pick The Right Products
Nov 2007
In the early phase of a product's life cycle, demand is high, supply is low, and prices are at a premium. One will find it difficult to get in at this phase; the competition phase is where most...
Provided by Awesome-Articles
-
White Papers
A Fact-Based Approach To Outsourcing For Product Managers
Dec 2007
Outsourcing. The word itself polarizes forces between those who love it and those who loathe it. The word outsourcing invokes fears of the unknown, of losing jobs, of losing competitive advantage,...
Provided by Pragmatic Marketing
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White Papers
E-Commerce Branding
Dec 2007
Corporations are in need of quick and serious shock therapy to prod them out of the complacency of owning a few flashy Web sites. The exuberance that attended these early achievements fueled the...
Provided by Pragmatic Marketing
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White Papers
Managing Technology Development Projects
Aug 2007
Technology development projects are the foundation or platform for new products and new processes and thus are vital to the prosperity of the modern corporation. But these basic research or...
Provided by Product Development Institute
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White Papers
Strata, Structure, And Strategy For Resource Allocation And New Product Development
Aug 2007
Innovation and new product development are critical to firm success and are often cited as means to a sustained competitive advantage. Unfortunately, the question of which innovation programs to...
Provided by Georgia Institute of Technology
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White Papers
Electronic Part Obsolescence Driven Product Redesign Optimization
Aug 2007
Many electronic parts have life cycles that are shorter than the life cycle of the product they are in. Life cycle mismatches caused by the obsolescence of electronic parts result in higher...
Provided by University of Maryland
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White Papers
Chimaera - A Modeling And Simulation Framework
Sep 2007
The increasing complexity of technical systems offers unique challenges for engineers, and the rapid development of computer-based tools provides new opportunities to solve engineering problems...
Provided by KTH - Royal Institute of Technology
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White Papers
The Top 10 Reasons New Products Fail
Jun 2007
Introducing new products successfully requires: A defined process that is followed almost slavishly; sufficient expertise and resources; and patience. Who wants to do any of that? Talking about...
Provided by MARKITECTURE
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White Papers
Market Segmentation in B2B Markets
Aug 2006
Business-to-business markets are characterised in a number of ways that makes them very different to their consumer cousins. The number of customers supplied by a chemical company is likely to...
Provided by B2B International
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White Papers
An Exploration of the Links Between Just-in-Time Manufacturing and Simultaneous New Product Development
May 2006
Innovation and speedy new product development is crucial for companies to gain competitive advantage in a global market. The main focus of this paper is to demonstrate that the principles of...
Provided by Thomson Gale
-
White Papers
Riding Out the Storm
Jan 2006
Pricing is a powerful and often neglected tool that is again attracting attention. But pricing power sounds at first pass like an oxymoron for many companies today. How can they raise prices when...
Provided by McKinsey & Company
-
White Papers
Understanding Product Life Cycles: How To Always Pick The Right Products
Nov 2007
In the early phase of a product's life cycle, demand is high, supply is low, and prices are at a premium. One will find it difficult to get in at this phase; the competition phase is where most...
Provided by Awesome-Articles
-
White Papers
Integrated Corporate And Product Brand Communication
Dec 2007
Corporations or firms are brands in their own right. Thus, communication decisions are not just about traditional product branding directed by the midlevel managers, but corporate and...
Provided by Entrepreneur.com
-
White Papers
Protecting Your Brand With Trademarks
Apr 2007
Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only...
Provided by Entrepreneur.com
-
White Papers
4 Elements Of A Winning Brand
Aug 2006
Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand:...
Provided by Entrepreneur.com
-
White Papers
Is Their Perception Your Reality?: Find Out If Your Branding Efforts Are Making A Positive Impact
Dec 2007
Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand...
Provided by Entrepreneur.com
-
White Papers
Understanding Brand Energy
Dec 2007
Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more...
Provided by Market Research Portal
-
White Papers
Managing The Brand For Outstanding Performance
Dec 2007
Top level thinking about what business is ultimately about has shifted from profit generation to value creation and value creation for all stakeholders? This paper suggests that advertising...
Provided by Market Research Portal
-
White Papers
Business Segmentation: Emerging Approaches To More Meaningful Clusters
Dec 2007
The term "Positioning" is widely used within the marketing and advertising communities. Positioning is often used as a broad synonym for marketing strategy. However, the terms "Positioning" and...
Provided by Market Research Portal
-
White Papers
The Myths And Benefits Of Brand Identity
Oct 2007
Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more...
Provided by SalesVantage.com
-
White Papers
Partnership Brand Marketing: It's About Distribution Channels
Oct 2007
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing...
Provided by MarketingProfs
-
White Papers
Product Lifecycle Management: Expediting Product Innovation
Oct 2006
An entrepreneur who decides to undertake a new business venture assumes a certain degree of risk. When that venture includes creating a new product, the risk is even higher and the task of selling...
Provided by Technology Evaluation Centers
-
White Papers
Podcast: Searching For Convergence Solutions: How Combination Products Are Transforming Health Care
Feb 2008
Convergence can mean many things. In evolution it refers to the way different organisms independently acquire similar characteristics. In technology, convergence can occur when one device acquires...
Provided by Deloitte LLP
-
White Papers
How Predictable Are Components Of The Aggregate Market Portfolio?
May 2009
The authors conduct an extensive analysis of return predictability for a variety of component portfolios using a large number of potential predictors from the literature on aggregate market return...
Provided by Saint Louis University
-
White Papers
To Segment Or Not To Segment Markets? A Note On The Profitability Of Market Segmentation For An International Oligopoly
May 2010
Recent research on endogenous market segmentation finds that a monopoly's expected profit under perfectly segmented markets increases (relative to its profits under perfectly integrated markets)...
Provided by Lund University
-
White Papers
How To Achieve Product Design
Jan 2008
Product design should pass through six stages before the product can become a viable commercial item. This paper explains these six stages; Successful product design must begin with research,...
Provided by contentdig.com
-
White Papers
Business Strategy : Marketing Segmentation
Jan 2008
Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing...
Provided by contentdig.com
-
White Papers
Product Positioning And Merchandising In The Retailer Outlet
Jul 2008
Positioning and Merchandising in the outlet are a part of a process of presenting the product to the consumers. Good positioning is the key of the success in selling the product. It is important...
Provided by DiscoveryArticles.com
-
White Papers
When It Is Emotional Intelligence And When It Is Not
Aug 2007
Reading about Emotional Intelligence is a starting point, but to really "Get it" you have to put the competencies into practice. Coaching is the suggested venue for the crucial active-learning...
Provided by DiscoveryArticles.com
-
White Papers
Segments In Time
Jan 2008
The trouble with most market segmentation programs is that they capture customers' preferences only at one point in time. Instead of snapshots, what is needed are moving pictures, by detecting...
Provided by Booz & Company
-
White Papers
Selling The Sizzle: The Need For Customer Experience Management And Control In Consumer Electronics
Jul 2008
Gone are the days when "Building a better mousetrap" was enough to drive sales. In nowadays' consumer electronics marketplace, even radically innovative, clearly superior products can struggle to...
Provided by Deloitte Development
-
White Papers
Selling Expense Productivity Ratio: A Way To Drive Performance Improvement In Sales And Marketing
Apr 2008
Industrial manufacturers have long required continuous performance improvement from their Research and Development (R&D), engineering, manufacturing, and supply chain operations. Few have made the...
Provided by Deloitte Development
-
White Papers
Achieving High Performance In The Asia Pacific Home And Personal Care Industry
Sep 2008
Asia Pacific is already the third largest market globally for home and personal care products. The segment, moreover, is growing a full percentage point faster than in the rest of the. And with...
Provided by Accenture
-
White Papers
Curbing The Growth Of Global Energy Demand
Jul 2007
The opportunities for improvement are huge, but market forces alone won't realize them. The obstacles that thwart improvements in energy productivity include information gaps, market-distorting...
Provided by McKinsey & Company
-
White Papers
Product Management And Project Management: Two Functions, Two Vital Roles
May 2007
Product management is re-emerging as a critical business function. Project management remains an important underpinning. If products represent the lifeblood of the firm, projects represent the...
Provided by Sequent Learning Networks
-
White Papers
A Finely Honed Product Vision Nets Business Team Significant Funding
Jul 2007
The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President (SVP) wanted his Product Managers (PMs) to perform strategic reviews of key...
Provided by Sequent Learning Networks
-
White Papers
Use Product Life Cycles To Save Money
Aug 2007
What you know about the market matters, if you want to save money on the things you buy. This is certainly the case with product life cycles. Understand them, and know where in the cycle a product...
Provided by Articles Factory
-
White Papers
Product Discontinuation Strategies
Jul 2007
Product discontinuation is an important, yet often overlooked part of the product life cycle. By association, it is an integral element of the product portfolio review process. Product teams...
Provided by Sequent Learning Networks
-
White Papers
Product Management Guide for Organizations Pursuing Product Management Excellence
May 2007
The purpose of this paper is to describe an effective product management model, with its supporting practices, processes and documents. The model represents Sequent's approach to product...
Provided by Sequent Learning Networks
-
White Papers
Staying Ahead of the Product Life Cycle Curve
Dec 2005
When business conditions are good, all the best strategies are brought to life with plentiful resources and hopeful product concepts. When business conditions are less than attractive and the...
Provided by Sequent Learning Networks
-
White Papers
When the Bosses Ask for Innovation What Do They Really Mean?
Jan 2009
Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as...
Provided by Sequent Learning Networks
-
White Papers
Rebranding Across Formerly Siloed Divisions Increases Employee Engagement, Drives Cross-Sell Among Units, Greater Revenues Across Business Lines, and Boosts Loyalty by Over 200%
Feb 2009
The client had significant unrealized potential for cross-sell and product development opportunities, between over two million auto loan customers and its $2 billion bank. While new management was...
Provided by Mcorp Consulting
