Technology Innovation: Top Down Or Bottom Up?
Source: Deloitte Development
When it comes to innovation around Asset Intelligence, should you drive change from the top, or let things bubble up from the front lines? Especially when it comes to sweeping new opportunities like Asset Intelligence - technologies that can transform a business model almost overnight. Should you rely on applications engineers and designers to drive your Asset Intelligence agenda? Or is a mandate from executive leadership the right way to go? Put another way, would iTunes have transformed the world of digital media without Steve Jobs on point?.