TECTAM, a Modified Technology Acceptance Model to Assess e-Commerce Technologies Adoption by Thai SME
In 2002, the Thai government has endorsed an information technology policy framework entitled "Thailand Vision towards a Knowledge-Based Economy (IT 2010)". The policy emphasizes the roles of information technology for the enablement and facilitation of economic and social development. One of the objectives is to develop the ability of Small and Medium Enterprises (SMEs) to compete in the world market. Although there are successful cases, majority of the companies among the Thai SMEs sector are still in an early stage of utilising E-commerce technologies to reap benefits from new opportunities. Therefore, there is a need to understand, to extract and to acquire knowledge about the adoption and use of the e-commerce technologies by SMEs in Thailand.