Telemar Quadruples Sales Campaign ROI With a Single View of Customer Provided by Informatica Data Integration Solution

With 18 million lines, a 31,500-kilometer fiber optic cable network, and 7 million wireless customers, Brazil-based Telemar is the largest provider of telecommunication services in South America. Telemar offers wireline voice and data, mobile, and long-distance services for private and corporate customers. The company wanted to provide holistic view of customer data. As a solution the company deployed Informatica PowerCenter and Informatica PowerExchange.