Telenet is the largest provider of broadband cable services in Belgium. They needed to retain its profitable customers in what is a highly competitive market. This meant being able to respond quickly to new trends in the marketplace and satisfy the changing needs of customers who otherwise might switch to a competitor. The aim was to create a phased approach to the construction of Telenet's business intelligence environment, with reporting produced directly from the production environment, business entities defined and profitability maximized. They got solution from IBM Cognos 8 BI and IBM Cognos 8 Planning. They attained the benefits of planning and performance management with real-time feedback, connection between operations and finance, greater flexibility and less dependence of end-users on IT department.