The 6 Hidden Dangers Of Social Media
Source: CRM Media
Social media guidelines are a good start to making social an enterprise-wide goal. However, make sure your employees know and respect the guidelines before they act. IBM, for instance, has a widely recognizes social media policy that it expects all of its stakeholders to abide by. This can sometimes get in the way of what employees really want to say. Hall shared a story about an IBM employee who wrote in a forum, "You screwed up." Apparently that phrase was against corporate policies. "Be cognizant that if you have a policy, it changes the dynamic of what you can and can't say," Hall said.