The 7 Secrets of SaaS Startup Success

The Software as a Service (SaaS) model means the end of business as usual in the software world. For customers, the benefits are obvious and compelling-they get sophisticated functionality without up-front expenses or the hassles associated with the installation and maintenance of traditional software. For vendors of such services, the model provides low barriers to entry and unprecedented opportunities, as well as new risks and challenges. Creating and managing a SaaS company demands a new way of running a business-one that extends to all business areas that make up an organization. The seven secrets of success of the SAAS program include making the leader accountable, major project or initiative depends on executive sponsorship for success, and the SaaS world is no different, whether a company is a pure-play SaaS startup or an established traditional ISV, there is no substitute for the vision and unifying force an executive leader can provide. The other points include Delivery Apps User will Love, Create a 24/7 Demand Generation Machine, Sell a Service, Not a Product, Make Customer Success a Religion, Develop a highly Disciplined Financial Process and Take a place in the Mashup Universe. As the acceptance of the SaaS model grows among customers, opportunities abound for SaaS vendors, offering great potential at a low risk. By learning from other successful companies and by following the suggestions in this whitepaper, one can turn your ideas into a successful SaaS service.