The Art Of The Landing Page - Seven Tips For Increasing Conversions
Source: American Express
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. These approaches work across a surprisingly wide variety of circumstances and industries. You should be very clear about your desired conversion action (whether it is a sale, download, form-fill, or simply a click-through to another page). All other clickable links or choices on the page should be eliminated or at least visually de-emphasized.