The Business Case for Information Management by Frank Buytendijk

This second white paper by Frank Buytendijk describes, from an external market approach, what Information Management is, what the business cases for it are, and the value propositions of having a clear Information Management strategy to sustain the business. This is an excellent offer to lead with in an effort to drive interest around the areas of data integration, transparency and quality, specifically the areas of MDM and FDM.