The Business Value Of Social Network Technologies: A Framework For Identifying Opportunities For Business Value And An Emerging Research Program

Although social network technologies have been the focus of many papers in the popular and business press, businesses remain unclear about their value. They use theory and data gathered from IT leaders to develop an initial model assessing the value of social network technologies in the business environment. Insights are given into when different features should be used to enhance existing business processes and to provide business value. Social network sites have become popular in recent years, especially with young people who adopt them to enhance their social interactions.